STRATEGY #1: USE BOOTSTRAPPING TO MAKE THE MOST OF WHAT YOU HAVE 4 PROVEN STRATEGIES TO SUCCEED

Size: px
Start display at page:

Download "STRATEGY #1: USE BOOTSTRAPPING TO MAKE THE MOST OF WHAT YOU HAVE 4 PROVEN STRATEGIES TO SUCCEED"

Transcription

1

2 4 PROVEN STRATEGIES TO SUCCEED To be successful in business, you need to turn your resources into profits. Unfortunately, many entrepreneurs consider money the only resource that will make their business a success. As a result, too many would-be entrepreneurs tell themselves they can t make their dreams happen. They postpone or worse yet, abandon their dreams of starting their own business. Still others, who have already made the entrepreneurial leap, give up and close shop due to lack of funds. Having enough capital may be seen as an advantage, but when it comes to starting or growing your business, money is only a measuring stick, not a necessity. Successful entrepreneurs are those who choose to turn ideas into reality regardless of the perceived obstacles. When money is scarce, they know there is plenty they can do that doesn t require money. Their motivation, drive, commitment, and hard work become the go to resources. Starting and successfully running a company takes more than money. If you have the desire to be an entrepreneur, but finances are tight, know that you can be successful. By using the suggestions below, anyone can overcome the obstacle of having little to no money. STRATEGY #1: USE BOOTSTRAPPING TO MAKE THE MOST OF WHAT YOU HAVE Bootstrapping is one of the most common and effective ways to start a new venture when funds are tight. While it does require a leap of faith, you shouldn t fear starting a business with little to no capital. Simply put, bootstrapping is the discipline of covering your operating expenses using only the revenue generated by the business. In other words, you only spend what you can afford. In addition to the financially responsible benefits of this approach, bootstrapping provides motivation to put forth the extra effort to increase revenue. When your business needs a $100 more to keep the lights on, you ll be surprised at how creative and committed you can become in generating an additional $100 of revenue. Bootstrapping also forces you to find original ways to keep operating expenses at a bare minimum. Every business has a starting point and your starting point will never be ideal. You ll always wish you had more of something. But, a belief in your idea backed by personal determination and the willingness to do whatever it takes is all of the capital you need. 2

3 In addition, bootstrapping can be extremely rewarding. An entrepreneur who has put her all into building a business can say, I did this with more sincerity, than someone who, had to rely on outside funding. With bootstrapping, you are the business. You are the lifeblood. Is it time to draw a line in the sand? With one-step forward, you can become the leader of your new company. Survival depends on profitability. If from day one, every financial decision is focused on increasing revenue and decreasing expenses, than you can do it. Believe in yourself and your idea. Spend time working rather than trying to borrow a lot of money. 1. Think through your internal financial needs. Create goals, plans, and timelines for achieving your financial projections. Know what projects you need to accomplish first. 2. When bootstrapping your business, you are not alone. Regardless of how long you have been in business, one of the fastest ways to grow your business is to find mentors and learn from them. Pick up the phone and make appointments to meet with successful business people. Talk to men and women who are continuing to grow their business and find out how they spend their time. How many sales calls do they make each day? What would they have done differently? What were their greatest decisions? Become a student of profit and loss statements. Continually ask questions. What projects did they focus on in the first year of business? To remain dedicated to your dream, spend time with leaders you respect. Learn from their lessons. Then, do what they do. STRATEGY #2: THERE IS NO SUBSTITUTE FOR FOCUS, EFFORT, AND HARD WORK Focus, effort, and hard work will separate your business from the competition when money cannot. Athletes are great examples of men and women who are willing to sweat and push through pain to achieve their goals. In fact, their drive is what makes them great and not the winning of awards. Awards, medals, and championships are outward confirmations of their greatness, but what really made them great was the moment they decided to commit whatever it takes. 3

4 Starting and running a company requires more than a killer product or idea. Do you have the burning desire to win? Do you have the internal character to work harder than you have ever worked before? Are you willing to work on a project for weeks only to be met with a no? Initially, you are the only employee. You are the head of strategic planning, the lead project director, the sales person, the marketing manager, and the bookkeeper. As a result, your work will creep into every facet of your life. Wearing so many hats can quickly lead to distraction, interruption, and being overwhelmed. All of which dilutes your focus, effort, and hard work. Forgotten phone calls, lost pieces of paper, missed appointments, and broken promises are just a few examples. This mental and physical disorganization stops you from starting and completing even the simple tasks. From there you begin to allow project after project to sit on your desk leaving you feeling frozen and anxious. Distraction and interruption are thieves. If not dealt with they will steal your motivation and replace your dreams with anxiety and stress. The way to deal with them is through prioritized and focused work. This means investing the physical and mental capital you have in to completing the individual projects and tasks, you need to complete. 1. Be patient. Great businesses are not built overnight. 2. You will need to work hard to grow your business, but a few common-sense steps will reduce anxiety and stress. Budget time to sleep, exercise, and commit to a balanced and nutritious diet. 3. Stop the obvious distractions. Get rid of the clutter. Organize your office. Turn off social media and messaging alerts where appropriate. Do not lose time running personal errands or having long lunches that interrupt your workflow. Time is your most valuable asset. Don t waste it. 4. No one is able to complete every project in a single day. Prioritize. STRATEGY #3: KEEP MARKETING COSTS DOWN WITH SOCIAL MEDIA You are the only person who can authentically tell the story of your company. However, when raving fans of your products and services shout from the rooftop, people from all over the world become your marketing staff. 4

5 Marketing today is about creating relationships. Individuals are hardwired to do business with people they know, like, and trust. While you must let the world know about your business and your products, in today s social media world, marketing is not about selling your product as much as it is sharing your story. Your online marketing strategy should focus on sharing valuable and useful information to your customers. In order to bring that value to your customers, you need a plan. While some companies social media efforts appear to be random and haphazard, effective companies campaigns are well planned out and deliberate in their intent. By having a defined purpose, you bring focus and meaning to your social media efforts. As your campaign rolls out, pay special attention to comments from your followers. A benefit of social media is that it allows you to interact with your customers. Through it, you can solicit feedback, gather recommendations, and reward loyalty. Not only does this solidify your customer base, but if done judiciously, it can help you tweak your offerings to appeal to more people. 1. Follow other companies who are active in the social media space. What are they doing? Try to determine their strategy. How are they interacting with their customers? 2. Authentic social media can build relationships, so tell your story. Share who you are and what you believe. Blog and tell consumers how your ideas and innovations will make their lives better. 3. Imagine your online presence as the front door of your business. When visitors follow you, what will they find? Do your social media accounts answer questions relevant to your visitors? 4. Do not be afraid of playing in the social media space. Trial and error will help you determine how to develop raving fans that will spread your message. STRATEGY #4: LEARN FROM YOUR MISTAKES AND MAKE ADJUSTMENTS In business, mistakes happen in a variety of ways: a miscalculation in your accounting, poor judgment when hiring vendors, incorrectly estimating your profit margins, or underestimating your expenses. Even small mistakes can be expensive; therefore, it is important to limit their financial impact on your growing company. 5

6 However, mistakes add great value to your company too. Mistakes are great teachers if you take time to learn from them. When you make a mistake, find out why it happened, and take the time to learn from it. Don t quickly dismiss it. When ego keeps you from taking the time to examine your mistakes, you set yourself up to repeat it. Growth occurs when you do something differently from what you did yesterday. Learning from your mistakes shines a light on what you need to adjust and do differently. These adjustments can lead to innovating your business. In addition, innovation itself, cannot take place without making mistakes along the way. 1. Take ownership of your mistakes. When you make a mistake, lay down your pride, and look forward. Do not blame an external circumstance, or someone else. As the leader of your business, you are the responsible person. 2. Stop pondering what you have done wrong. Worry is not a profitable use of your time. A better use of your time is finding out what what wrong and how you can keep it from happening again. 3. Rebound from your mistakes. Given two athletes with the same talent, the one who can shake off a mistake while learning from it will always be the better athlete. 4. A plane flying between point A and point B is off course a majority of the time. It only arrives at point B by consistently making course corrections. Consistently measure performance against goals. What do you need to fix or adjust so you can reach your goals? The Bottom Line As soon as you start thinking of money as a luxury instead of a necessity, you can begin to break down the mental barriers that stop would-be entrepreneurs. The tips listed here are just a sample of how you can be successful without having to spend a lot of money. Successful entrepreneurs don t give up when faced with an obstacle even when that obstacle is lack of money. You shouldn t let it stop you either. 6

COACHING USING THE DISC REPORT

COACHING USING THE DISC REPORT COACHING USING THE DISC REPORT TAKING THE NEXT STEP Congratulations! You ve taken the first vital step in showing that you are a champion in your organization that wants to make a difference. Your employees

More information

Top 10 Marketing Mistakes Even the Smartest Companies Make And How You Can Avoid Them

Top 10 Marketing Mistakes Even the Smartest Companies Make And How You Can Avoid Them Top 10 Marketing Mistakes Even the Smartest Companies Make And How You Can Avoid Them By Susan LaPlante Dube & Maureen O Grady Condon, MS www.precisionmarketinggroup.com Top 10 Marketing Mistakes Even

More information

The Meaningful Hospitality Smart Hiring Guide

The Meaningful Hospitality Smart Hiring Guide The Meaningful Hospitality Smart Hiring Guide This guide will help you make smart hires by teaching you: What to look for in potential employees What questions to ask in an interview How to ensure you

More information

Mentors: Measuring Success

Mentors: Measuring Success Mentors: Measuring Success Your success is measured by many milestones. Your Mentee may realize for the first time that he/she has potential is confident and self-assured values education and the learning

More information

Your Business. with. Inbound Marketing

Your Business. with. Inbound Marketing Your Business with Inbound Marketing Table of contents So What is Inbound Marketing? Is it Just a Fad? Inbound marketing in a nutshell What inbound marketing can do for your business? But is inbound marketing

More information

EXECUTIVE SUMMARY. Union Metrics unionmetrics.com

EXECUTIVE SUMMARY. Union Metrics unionmetrics.com EXECUTIVE SUMMARY Instagram is one of the fastest growing and most popular social media platforms on the planet. If you work in digital marketing, you re probably doing something for your brands or clients

More information

BUY BUTTON OR BACK BUTTON HOW WEBSITE WRITING CAN ENGAGE OR DETER CUSTOMERS

BUY BUTTON OR BACK BUTTON HOW WEBSITE WRITING CAN ENGAGE OR DETER CUSTOMERS BUY BUTTON OR BACK BUTTON HOW WEBSITE WRITING CAN ENGAGE OR DETER CUSTOMERS Tom @Tortorici Inc.com Q: What turns a website design into an active business website? A: Copy that s optimized to convert. I

More information

10 Characteristics. How To Be An Effective Leader

10 Characteristics. How To Be An Effective Leader 10 Characteristics How To Be An Effective Leader 1 10 Characteristics that will make you more effective as a leader The question of how to be an effective leader has many answers depending on who you ask.

More information

MARKETING KICKSTART KIT HARBREN.COM

MARKETING KICKSTART KIT HARBREN.COM MARKETING KICKSTART KIT HARBREN.COM Most small business can t afford to waste their marketing budgets and dilute the effectiveness of their actions. However, the path ahead to more customers isn t always

More information

A2W Global An Incredible Life Is Waiting For You

A2W Global An Incredible Life Is Waiting For You A2W Global An Incredible Life Is Waiting For You http://www.a2wglobal.com Wealth Creation - Avenues to Wealth encourages and assists you to change the way you think about money. It is well known that the

More information

Our Journey in Creating a Memorable Customer Experience. Vision Mission Values Culture

Our Journey in Creating a Memorable Customer Experience. Vision Mission Values Culture Our Journey in Creating a Memorable Customer Experience Vision Mission Values Culture What s Inside Message from the Chairman......................................... 2 What Customers Bank Stands For...................................

More information

THE ZEN OF A CONNECTED BUSINESS. Why it makes sense to move your financial information to the cloud

THE ZEN OF A CONNECTED BUSINESS. Why it makes sense to move your financial information to the cloud THE ZEN OF A CONNECTED BUSINESS Why it makes sense to move your financial information to the cloud Introduction Every day, millions of business people use different products and apps to share financial

More information

The 2018 Instagram Trends + Predictions Report

The 2018 Instagram Trends + Predictions Report The 2018 Instagram Trends + Predictions Report 1 HE Y, YO U! My name is Tyler and I love Target runs and road trips. I help creative entrepreneurs grow their business using Instagram. Over the past three

More information

getabstract compressed knowledge Motivating Employees by Anne Bruce and James S. Pepitone 1999 McGraw-Hill 160 pages

getabstract compressed knowledge Motivating Employees by Anne Bruce and James S. Pepitone 1999 McGraw-Hill 160 pages Motivating Employees by Anne Bruce and James S. Pepitone 1999 McGraw-Hill 160 pages Focus Leadership Strategy Sales & Marketing Corporate Finance Human Resources Technology Production & Logistics Small

More information

30 Behavioral Interview Questions

30 Behavioral Interview Questions 30 Behavioral Interview Questions to Identify High-Potential Candidates Talent Solutions Table of contents Why behavioral interview questions matter 3 6 soft skills that reflect potential 4 Adaptability

More information

LEADER. Develop remarkable leaders who deliver amazing results

LEADER. Develop remarkable leaders who deliver amazing results LEADER Develop remarkable leaders who deliver amazing results LEADER Develop remarkable leaders who deliver amazing results by Antoinette Oglethorpe the leader system 3 Here s the bottom line: companies

More information

CRM Success Tips. This guide is the intellectual property of LookOut Software Inc.

CRM Success Tips. This guide is the intellectual property of LookOut Software Inc. CRM Success Tips This guide is the intellectual property of LookOut Software Inc. A startling number of CRM implementations are still failing to meet their organizations goals. After over two decades in

More information

Farm Succession Planning

Farm Succession Planning Agriculture Farm Succession Planning Ten steps toward the future you want. 1 Agriculture Farm Succession Planning Succession planning Succession planning is often on the minds of farmers. That s really

More information

Emi I ve always loved animals. After graduating with a Masters Degree in Creative Writing in 2012, I went through a quarter-life crisis of not

Emi I ve always loved animals. After graduating with a Masters Degree in Creative Writing in 2012, I went through a quarter-life crisis of not 1 Emi I ve always loved animals. After graduating with a Masters Degree in Creative Writing in 2012, I went through a quarter-life crisis of not knowing what to do with myself, so I started volunteering

More information

7 STEPS TO SUCCESSFUL RETENTION AUTOMATION YOUR GUIDE TO MAXIMIZING REVENUE FROM YOUR CUSTOMER DATA

7 STEPS TO SUCCESSFUL RETENTION AUTOMATION YOUR GUIDE TO MAXIMIZING REVENUE FROM YOUR CUSTOMER DATA 7 STEPS TO SUCCESSFUL RETENTION AUTOMATION YOUR GUIDE TO MAXIMIZING REVENUE FROM YOUR CUSTOMER DATA It costs a lot to acquire a new customer, but most will make a single purchase and then leave. A repeat

More information

Magnetic Marketing Mindset Secrets. 42 tips and techniques to get red-hot prospects demanding YOUR products or services

Magnetic Marketing Mindset Secrets. 42 tips and techniques to get red-hot prospects demanding YOUR products or services Magnetic Marketing Mindset Secrets 42 tips and techniques to get red-hot prospects demanding YOUR products or services A Magnetic Marketing Mindset Secrets re you ready for this? This is hard-hitting advice

More information

7 STEPS TO SUCCESSFUL RETENTION AUTOMATION YOUR GUIDE TO MAXIMIZING REVENUE FROM YOUR CUSTOMER DATA

7 STEPS TO SUCCESSFUL RETENTION AUTOMATION YOUR GUIDE TO MAXIMIZING REVENUE FROM YOUR CUSTOMER DATA 7 STEPS TO SUCCESSFUL RETENTION AUTOMATION YOUR GUIDE TO MAXIMIZING REVENUE FROM YOUR CUSTOMER DATA It costs a lot to acquire a new customer, but most will make a single purchase and then leave. A repeat

More information

By: Aderatis Marketing

By: Aderatis Marketing By: Aderatis Marketing 01803 362 026 enquiries@aderatis.com Google AdWords for Small Businesses: Mistakes to Avoid Not getting much luck from your AdWords campaign and ready to admit defeat? Don t feel

More information

work ethic penalty reprimand termination punctual dependable privilege mentor

work ethic penalty reprimand termination punctual dependable privilege mentor How can I excel as an employee? Key Terms work ethic penalty reprimand termination punctual dependable privilege mentor Chapter Objectives After studying this chapter, you will be able to determine what

More information

The Lazy Man s Cash Formula

The Lazy Man s Cash Formula The Lazy Man s Cash Formula Copy Exactly How I Generate $1,927 Per Day Online Almost Effortlessly By Mr. X Now, let s start making some automated revenue as I promised you! Legal Disclaimers All material

More information

Page 1. Reddico Manifesto. Reddico, Moat Farm Oast, Five Oak Green, Tonbridge, Kent TN12 6RR

Page 1. Reddico Manifesto. Reddico, Moat Farm Oast, Five Oak Green, Tonbridge, Kent TN12 6RR Page 1 Reddico Manifesto 2018 Page 2 Part 4: How we ll run the business the framework The key parts to Reddico s business framework, which we hope will enable people to work at their best are: 1. Openness

More information

Business Development: Planning for your business

Business Development: Planning for your business For financial advisors only Business Development: Planning for your business clarity, confidence, credibility Seven steps on the path to a powerful business plan Many business owners and managers find

More information

Empowerment The best way to become a World Class Organization By Diane Prange

Empowerment The best way to become a World Class Organization By Diane Prange Empowerment The best way to become a World Class Organization By Diane Prange Empowerment is often citied as a critical component of any successful customer satisfaction/delight, process and/or quality

More information

HOW TO CREATE A STRONG BRAND

HOW TO CREATE A STRONG BRAND HOW TO CREATE A STRONG BRAND Defining your brand promise, positioning statement and bringing your brand to life for your customers PAGE 1 ABOUT THE AUTHOR Michelle is Chief Angel at Marketing Angels, Australia

More information

24 Ways to Build a Great Company Culture

24 Ways to Build a Great Company Culture If you don t take care of your people, someone else will Patrick bet- David 24 Ways to Build a Great Company Culture If you ask any CEO of some of the largest companies in the world, they will tell you

More information

THE SSA EXTRA APPROACH

THE SSA EXTRA APPROACH THE SSA EXTRA APPROACH EXTRA Administrative focuses on internal guest service, emphasizing ways to take care of and support those internal guests (employees, clients, peers). E X T R A EVERY GUEST IS GREETED

More information

WHY THE RICH GET RICHER, AND WHAT OWNER MANAGERS CAN DO ABOUT IT

WHY THE RICH GET RICHER, AND WHAT OWNER MANAGERS CAN DO ABOUT IT WHY THE RICH GET RICHER, AND WHAT OWNER MANAGERS CAN DO ABOUT IT Phil Thompson Business Lawyer, Corporate Counsel www.thompsonlaw.ca In their 1997 book Rich Dad, Poor Dad : What The Rich Teach Their Kids

More information

The E-Myth Revisited Why Most Small Businesses Don t Work And What to Do About It

The E-Myth Revisited Why Most Small Businesses Don t Work And What to Do About It Why Most Small Businesses Don t Work And What to Do About It By Michael E. Gerber In any given year, over a million new businesses are created in the United States and an astonishing 80 percent of them

More information

Implementing a Workplace Health & Wellbeing Programme

Implementing a Workplace Health & Wellbeing Programme Implementing a Workplace Health & Wellbeing Programme 1 Contents Introduction...3 What is a Health and Wellbeing Programme?...3 What are the Benefits of Wellbeing Programmes?...4 How to Create an Effective

More information

LEADERSHIP TOOLKIT EFFECTIVE LEADERSHIP IN A WORLD CLASS ORGANIZATION

LEADERSHIP TOOLKIT EFFECTIVE LEADERSHIP IN A WORLD CLASS ORGANIZATION LEADERSHIP TOOLKIT EFFECTIVE LEADERSHIP IN A WORLD CLASS ORGANIZATION April 2010 Communicate Educate Advocate Seminar Opening Exercise Exercise One Leadership is. In one sentence Exercise Two: A safety

More information

Performance Leader Navigator Individual Feedback Report For: Chris Anderson

Performance Leader Navigator Individual Feedback Report For: Chris Anderson For: Chris Anderson Finding your way in today's world of work Copyright ã 2007, 2008 Wilson Learning Worldwide Inc. This report includes ratings from: Self 1 Manager 1 Direct Report 5 Peer 3 Customer 4

More information

Managers at Bryant University

Managers at Bryant University The Character of Success for Managers at Bryant University Interviewing Guide (Revised 8/25/04) Career Strategies, Inc. Boston, MA A New Approach to Interviewing for Managers at Bryant University An interviewer

More information

Leadership Academy Welcome! Gabrielle K. Gabrielli, Ph.D. 28 February 2019

Leadership Academy Welcome! Gabrielle K. Gabrielli, Ph.D. 28 February 2019 Leadership Academy Welcome! Gabrielle K. Gabrielli, Ph.D. 28 February 2019 Ground Rules 1. Turn any cell phones or anything else that makes sound to the off or silent position. 2. Be on time including

More information

Online Marketing. 7 Mistakes. Windows and Doors Manufacturers make in Marketing. 7 Mistakes

Online Marketing. 7 Mistakes. Windows and Doors Manufacturers make in Marketing. 7 Mistakes Online Marketing 7 Mistakes Windows and Doors Manufacturers make in Marketing 7 Mistakes Introduction At Jumptoweb, we spend the necessary time telling our clients that marketing isn t really that complicated.

More information

Lesson 4: Continuous Feedback

Lesson 4: Continuous Feedback PURPOSE The purpose of Lesson 4 is to describe how effective performance management is critical to the DoD culture of high performance; identify trust behaviors between supervisors and employees that build

More information

5 Ways to Fuel Your Investing Success

5 Ways to Fuel Your Investing Success 5 Ways to Fuel Your Investing Success Fuel supplies power. With it, all systems are go. Without it, even the greatest machine can t perform the simplest task. Use the right kind of fuel and peak performance

More information

BONUS CHAPTER. written in conjunction with Paul Duncan. Millionaire Marketing

BONUS CHAPTER. written in conjunction with Paul Duncan. Millionaire Marketing BONUS CHAPTER written in conjunction with Paul Duncan Millionaire Marketing PETER & LORRAINE SWAIN BONUS CHAPTER written in conjunction with Paul Duncan Millionaire Marketing Does your marketing dominate?

More information

Employee Engagement: The Management Factor Keeping Employees Invested, Productive And Working For You 1/10

Employee Engagement: The Management Factor Keeping Employees Invested, Productive And Working For You 1/10 Employee Engagement: The Management Factor Keeping Employees Invested, Productive And Working For You 1/10 disengagement (n.) the act of releasing from an attachment or connection When it comes to your

More information

Be the COMPLIMENTS OF INTUIT PAYROLL BEST BOSS. Your Employees Ever Had By Ken Darrow

Be the COMPLIMENTS OF INTUIT PAYROLL BEST BOSS. Your Employees Ever Had By Ken Darrow Be the BEST BOSS COMPLIMENTS OF INTUIT PAYROLL Your Employees Ever Had By Ken Darrow Be the BEST BOSS Your Employees Ever Had 2 Hiring your first employee is a big milestone on the road to becoming a real

More information

Building Your Brand Through Team Culture

Building Your Brand Through Team Culture Building Your Brand Through Team Culture IDEAS Joe Cirulli President/CEO jcirulli@ghfc.com What is a Brand? A brand is not just a logo, an advertising slogan, a product, a service, a building, great leadership,

More information

The 10 Parts of a Great Website Design Request for Proposal (RFP)

The 10 Parts of a Great Website Design Request for Proposal (RFP) The 10 Parts of a Great Website Design Request for Proposal (RFP) 01. Intro / Project Overview The goal here is to grab the web design agency s attention and respect so that they ll keep reading. This

More information

Job Satisfaction Quiz: How Satisfied Are You with Your Job? A Quintessential Careers Quiz

Job Satisfaction Quiz: How Satisfied Are You with Your Job? A Quintessential Careers Quiz Job Satisfaction Quiz: How Satisfied Are You with Your Job? A Quintessential Careers Quiz Does this job-seeker s scenario sound similar to yours? Jamie once loved his job and the accomplishments he achieved

More information

FOUR SOCIAL MEDIA TACTICS EVERY REAL ESTATE AGENT NEEDS

FOUR SOCIAL MEDIA TACTICS EVERY REAL ESTATE AGENT NEEDS FOUR SOCIAL MEDIA TACTICS EVERY REAL ESTATE AGENT NEEDS By SAM Rico BATTISTA AWARD WINNING SOCIAL MEDIA EXPERT About this Book First, let s go over what you can expect. This ebook is going to cover the

More information

The Shocking Truth About Social Media Marketing Agencies

The Shocking Truth About Social Media Marketing Agencies benangel.co http://benangel.co/the-shocking-truth-about-social-media-marketing-agencies/ The Shocking Truth About Social Media Marketing Agencies By Ben Angel Have you been burnt by a social media marketing

More information

How to Implement a Goal-Setting System

How to Implement a Goal-Setting System How to Implement a Goal-Setting System By The Travel Institute 1 The Travel Institute Overview In this paper, you ll learn what goals are, how to write clear goals, and how to set performance goals for

More information

Market Leader Listing Agent Guide

Market Leader Listing Agent Guide Page 1 Market Leader Listing Agent Guide The real estate market is steadily improving, thanks to home values increasing in many major metropolitan areas, continually low interest rates, and a flood of

More information

Creating a Franchise Internet Marketing & Social Media Model

Creating a Franchise Internet Marketing & Social Media Model Creating a Franchise Internet Marketing & Social Media Model In order to set your franchise system and your franchisees up for long-term online success, it s crucial to create a well-defined online marketing

More information

Stepping Forward Together: Creating Trust and Commitment in the Workplace

Stepping Forward Together: Creating Trust and Commitment in the Workplace EXCERPTS FROM THE BOOK Stepping Forward Together: Creating Trust and Commitment in the Workplace by Mac McIntire How to Know You ve Made the Right Decision The following is an excerpt from chapter one

More information

John Kotter. Leading Change Heart of Change Our Iceberg Is Melting A Sense of Urgency. Slide 2

John Kotter. Leading Change Heart of Change Our Iceberg Is Melting A Sense of Urgency. Slide 2 5 John Kotter Leading Change Heart of Change Our Iceberg Is Melting A Sense of Urgency Slide 2 Succeeding in a Changing World Did not try to change They tried and failed They tried and succeeded but did

More information

WILLIAMBOURLANDLLC OVERVIEW TEAMS LAWYERS LEADERS MARKETING VIDEO

WILLIAMBOURLANDLLC OVERVIEW TEAMS LAWYERS LEADERS MARKETING VIDEO Practice / Industry Team Strategy Lawyer Coaching Marketing Video Rule number one? It s all about the client! When your services align with the needs of prospective clients, there is opportunity. That

More information

EVALUATE YOUR ABILITY TO LEAD YOURSELF

EVALUATE YOUR ABILITY TO LEAD YOURSELF EVALUATE YOUR ABILITY TO LEAD YOURSELF STRATEGIC LEADERS KNOW THE SECRET OF LEADING THEMSELVES WELL BY LEYDA ALEMAN, SHRM-SCP 2018 Human Capital Consultants International All Rights Reserved www.hcc-intl.com.

More information

Secret Search Hacks to Find Out What Your Potential Students Really Want.

Secret Search Hacks to Find Out What Your Potential Students Really Want. Secret Search Hacks to Find Out What Your Potential Students Really Want. As a Course Builder, it can be frustrating to hunt down the problem language research you need so much. That s the nature of searches.

More information

Seven ways to be a highly effective person in any environment

Seven ways to be a highly effective person in any environment IX. Committees and Teamwork A strong, functional committee structure is often the working base from which a society will be able to carry out its mission. The outcome of any committee effort provides opportunities

More information

TRAINER GUIDE MORE ABOUT MONEY: Financial Literacy for Informal Groups Fishing your dreams, planning your future

TRAINER GUIDE MORE ABOUT MONEY: Financial Literacy for Informal Groups Fishing your dreams, planning your future TRAINER GUIDE MORE ABOUT MONEY: Financial Literacy for Informal Groups Fishing your dreams, planning your future Prepared by: With support from: Session 1 Topic Learning Objectives In this session, participants

More information

Grow your business 2016 Issue 10

Grow your business 2016 Issue 10 2016 ISSUE 10 CONTENTS Is it a good idea to buy your boss s business? An essential skill for successful business owners. Have you considered a Pareto analysis? Is it a good idea to buy your boss s business?

More information

BRANDING GUIDE A PRIMER FOR CREATING AND LEVERAGING A POWERFUL BRAND

BRANDING GUIDE A PRIMER FOR CREATING AND LEVERAGING A POWERFUL BRAND A PRIMER FOR CREATING AND LEVERAGING A POWERFUL BRAND OVERVIEW A primer, by definition, contains elementary principles on how to accomplish something. This branding guide is no exception. In the following

More information

Commitment, enrolment and compliance. Online library of Quality, Service Improvement and Redesign tools

Commitment, enrolment and compliance. Online library of Quality, Service Improvement and Redesign tools Online library of Quality, Service Improvement and Redesign tools Commitment, enrolment and collaboration trust respect innovation courage compassion Commitment, enrolment and What is it? In an ideal world,

More information

10 WAYS TO HAVE RECORD ATTENDANCE (AND IMPACT) AT YOUR CHURCH CHRISTMAS SERVICES

10 WAYS TO HAVE RECORD ATTENDANCE (AND IMPACT) AT YOUR CHURCH CHRISTMAS SERVICES 10 WAYS TO HAVE RECORD ATTENDANCE (AND IMPACT) AT YOUR CHURCH CHRISTMAS SERVICES BY 1 10 WAYS TO HAVE RECORD ATTENDANCE (AND IMPACT) AT YOUR CHURCH CHRISTMAS SERVICES 91% of Americans celebrate Christmas

More information

The Top 5 Reasons Successful Doctors Utilize Call Tracking & Call Recording to Boost Total Patient Appointments by 10-50%

The Top 5 Reasons Successful Doctors Utilize Call Tracking & Call Recording to Boost Total Patient Appointments by 10-50% The Top 5 Reasons Successful Doctors Utilize Call Tracking & Call Recording to Boost Total Patient Appointments by 10-50% www.mydoctorcalls.com Whether running a small practice or a large practice with

More information

COMMERCIAL INTENT HOW TO FIND YOUR MOST VALUABLE KEYWORDS

COMMERCIAL INTENT HOW TO FIND YOUR MOST VALUABLE KEYWORDS COMMERCIAL INTENT HOW TO FIND YOUR MOST VALUABLE KEYWORDS COMMERCIAL INTENT HOW TO FIND YOUR MOST VALUABLE KEYWORDS High commercial intent keywords are like invitations from prospective customers. They

More information

1) Mo People Mo Betta

1) Mo People Mo Betta Zingerman s Guide to Good Huddling Helpful Hints and Other Interesting Insights That are Guaranteed to Improve Results and Reduce Stress NEWLY REVISED DRAFT June 22, 2003 1) Mo People Mo Betta There s

More information

Turning Employees into Brand Advocates. 4 Steps to an Effective Employee Engagement Program

Turning Employees into Brand Advocates. 4 Steps to an Effective Employee Engagement Program Turning Employees into Brand Advocates 4 Steps to an Effective Employee Engagement Program Engaged employees are the lifeblood of every successful business. They speak positively about your company to

More information

The 100 Absolutely Unbreakable Laws of Business Success Brain Tracy

The 100 Absolutely Unbreakable Laws of Business Success Brain Tracy The Big Idea The 100 Absolutely Unbreakable Laws of Business Success Brain Tracy Human potential expert Brian Tracy has applied many laws of effective self development to the field of business and created

More information

THE SECRET TO HIGH-PERFORMING DIGITAL CAMPAIGNS A Guide to Audience Targeting

THE SECRET TO HIGH-PERFORMING DIGITAL CAMPAIGNS A Guide to Audience Targeting THE SECRET TO HIGH-PERFORMING DIGITAL CAMPAIGNS A Guide to Audience Targeting Oregonian Media Group 2015 For more information: OregonianMediaGroup.com 866-576-1048 1 advertise@oregonian.com IN THIS REPORT

More information

How to Engage Employees. A Guide for Employees, Supervisors, Managers, & Executives

How to Engage Employees. A Guide for Employees, Supervisors, Managers, & Executives How to Engage Employees A Guide for Employees, Supervisors, Managers, & Executives 1 Introduction Employee Engagement is a good in and of itself. What is Employee Engagement? Employee engagement is the

More information

How To own MULTIPLE FRANCHISE UNITS. Prepared by:

How To own MULTIPLE FRANCHISE UNITS. Prepared by: How To own MULTIPLE FRANCHISE UNITS Prepared by: Are you not only interested in owning a Hot Dog on a Stick franchise, but building a hot dog empire? Before you take on this ambitious goal, there are a

More information

Sage One Online accounts for start-ups and small businesses

Sage One Online accounts for start-ups and small businesses Sage One Online accounts for start-ups and small businesses About Sage One Sage One is a family of online accounts software that helps you manage your business finances. Designed for UK businesses, there

More information

The Financial and Insurance Advisor s Guide to Content Writing

The Financial and Insurance Advisor s Guide to Content Writing The Financial and Insurance Advisor s Guide to Content Writing TABLE OF CONTENTS Introduction pg. 2 1. CRM 2 and the Rise of Content Marketing pg. 3 2. Write Creatively and Be Entertaining pg. 7 3. Read

More information

Campaigns - 5 things you need to know. 27 Signs You Need A New Agency. What the AdWords Update Means for Your Paid Search Strategy

Campaigns - 5 things you need to know. 27 Signs You Need A New Agency. What the AdWords Update Means for Your Paid Search Strategy 27 Signs You Need Google s Enhanced A New Agency Campaigns - 5 things you need to know What the AdWords Update Means for Your Paid Search Strategy Does Your Agency Know What They re Doing? Working with

More information

Safety Culture. What Really Works? Tommy Short, CSP, MSOL, ASP Director of Safety, Health and Environmental

Safety Culture. What Really Works? Tommy Short, CSP, MSOL, ASP Director of Safety, Health and Environmental Safety Culture What Really Works? Tommy Short, CSP, MSOL, ASP Director of Safety, Health and Environmental Tommy.short@sunbeltrentals.com Keys to Success Servant Leadership Fosters Culture Maturation Follow

More information

Module 4: Qualifying Leads. Lori Kennedy Inc & Beyond

Module 4: Qualifying Leads. Lori Kennedy Inc & Beyond Module 4: Qualifying Leads 1 What You Will Learn: What are leads and where do they come from? How to qualify a lead to make sure they are a right fit for your program 2 What Are Leads? A lead is a prospective

More information

Definitive Guide for Better Pricing. Build a solid pricing foundation that will help you create consistent sales and profit growth.

Definitive Guide for Better Pricing. Build a solid pricing foundation that will help you create consistent sales and profit growth. Definitive Guide for Better Pricing Build a solid pricing foundation that will help you create consistent sales and profit growth. INDEX Introduction 2 Identifying New Customers 4 Here Are Some Questions

More information

INTRODUCTION TO LEADING ORGANIZATIONAL CHANGE

INTRODUCTION TO LEADING ORGANIZATIONAL CHANGE 1 INTRODUCTION TO LEADING ORGANIZATIONAL CHANGE Nothing is constant except change. Heraclitus (ca. 513 B.C.E.), Greek philosopher Change-savvy organizations are those organizations that recognize that

More information

TALENT MANAGEMENT HIRE WELL, KEEP THE BEST, CHALLENGE THE REST DR. GARY SCHWANTZ

TALENT MANAGEMENT HIRE WELL, KEEP THE BEST, CHALLENGE THE REST DR. GARY SCHWANTZ TALENT MANAGEMENT HIRE WELL, KEEP THE BEST, CHALLENGE THE REST DR. GARY SCHWANTZ (page 1) Please OH WISE ONE tell me why this is so! How much of a factor is personality? And if the answer to that question

More information

HOW BEST-IN-CLASS DEALERS ARE MAKING MORE CUSTOMER CONNECTIONS

HOW BEST-IN-CLASS DEALERS ARE MAKING MORE CUSTOMER CONNECTIONS : HOW BEST-IN-CLASS DEALERS ARE MAKING MORE CUSTOMER CONNECTIONS SEE HOW YOUR CRM UTILIZATION AND LEAD PROCESSES STACK UP EXECUTIVE SUMMARY The CRM is a relatively recent addition to the automotive dealership,

More information

Discuss the characteristics of a private enterprise system. Describe the economic freedoms that exist in a private enterprise system.

Discuss the characteristics of a private enterprise system. Describe the economic freedoms that exist in a private enterprise system. Every society develops a system for making decisions about how it will use its resources to meet the needs and wants of its people. Each of these economic systems must answer these three basic questions:

More information

Spotlight on Success. July Brendan Howe

Spotlight on Success. July Brendan Howe Spotlight on Success July 2016 Brendan Howe A Successful Leap From Marketing Professional to MSP You don t have to be an IT savant to build a successful managed services organization. In fact, a few of

More information

THE E-COMMERCE BUSINESS OWNER'S GUIDE TO SEO MANAGEMENT

THE E-COMMERCE BUSINESS OWNER'S GUIDE TO SEO MANAGEMENT THE E-COMMERCE BUSINESS OWNER'S GUIDE TO SEO MANAGEMENT Lessons from Online Retailers Who Successfully Drive SEO Growth Table of Contents Introduction Why Top-Performing E-commerce Businesses Invest in

More information

Safety programs are great, but it takes enforcement and training for those programs to maintain a safe workplace.

Safety programs are great, but it takes enforcement and training for those programs to maintain a safe workplace. 1. Top management must be engaged. Without this support, the rest of the organization will, at best, only provide lip service. Top management must address safety at every major company management meeting,

More information

SCALING LAND-BASED INNOVATION GROUP DECISION-MAKING TOOLKIT

SCALING LAND-BASED INNOVATION GROUP DECISION-MAKING TOOLKIT SCALING LAND-BASED INNOVATION GROUP DECISION-MAKING TOOLKIT Why should I use this toolkit? Having an opportunity to expand what you do is always exciting, but as well as posing operational and financial

More information

Negotiation Boot Camp Or How to Resolve Conflict, Satisfy Customers and Make Better Deals By Ed Brodow

Negotiation Boot Camp Or How to Resolve Conflict, Satisfy Customers and Make Better Deals By Ed Brodow Negotiation Boot Camp Or How to Resolve Conflict, Satisfy Customers and Make Better Deals By Ed Brodow Destructive Assumptions We Have About Negotiation ASSUMPTION #1 The average person is not tough enough

More information

creating a culture of employee engagement

creating a culture of employee engagement creating a culture of employee engagement creating a culture of employee engagement 2 Introduction Do your employees report a strong sense of purpose at your company? Do they trust senior management and

More information

Grow Your Small Business With Salesforce SELL. SERVICE. MARKET. SUCCEED.

Grow Your Small Business With Salesforce SELL. SERVICE. MARKET. SUCCEED. Grow Your Small Business With Salesforce SELL. SERVICE. MARKET. SUCCEED. Table of Contents Grow Your Small Business With Salesforce 01 02 03 04 05 Introduction The Salesforce Advantage Chapter 1 Make Everyone

More information

The Challenger TM Customer: THE NEW REALITY OF SALES

The Challenger TM Customer: THE NEW REALITY OF SALES The Challenger TM Customer: THE NEW REALITY OF SALES FOREWORD Imagine your ideal customer: friendly, eager to meet, ready to buy and become an advocate of your products and services. It turns out that

More information

The Accidental Entrepreneur 50 Things I Wish Someone Had Told Me About Starting A Business

The Accidental Entrepreneur 50 Things I Wish Someone Had Told Me About Starting A Business Entrepreneur Book Summary The Accidental Entrepreneur 50 Things I Wish Someone Had Told Me About Starting A Business Susan Urquhart-Brown First Edition Reviewed By: Sean Halligan hall0613@vandals.uidaho.edu

More information

Effective Performance Evaluations

Effective Performance Evaluations By: Lauren M. Bernardi The following is a partial excerpt from the Manager s Manual section of Lauren Bernardi s book: Powerful Employment Policies. Performance Management Is More Than Just Filling Out

More information

Human beings are almost unique in having the ability to learn from the experience of others. They are also remarkable in their apparent

Human beings are almost unique in having the ability to learn from the experience of others. They are also remarkable in their apparent Human beings are almost unique in having the ability to learn from the experience of others. They are also remarkable in their apparent disinclination to do so. For every thousand people hacking at the

More information

EASING THE TRANSITION

EASING THE TRANSITION MENTORING Outline Sophocles, in his Greek tragedy Antigone, said, The ideal condition would be, I admit, that men should be right by instinct. But since we are all likely to go astray, the reasonable thing

More information

The CEO s Guide to Developing Your Executive Team: How to Identify and Address Mediocrity in the C-Suite. By Lawrence King and Cheryl B.

The CEO s Guide to Developing Your Executive Team: How to Identify and Address Mediocrity in the C-Suite. By Lawrence King and Cheryl B. The CEO s Guide to Developing Your Executive Team: How to Identify and Address Mediocrity in the C-Suite By Lawrence King and Cheryl B. McMillan Most Common Mistakes That CEOs Make: Tolerating Mediocrity

More information

4-Step Process. PAUL CHERRY Author of Questions That Sell. Questions to Help Unleash Your Team s Goals for the Future

4-Step Process. PAUL CHERRY Author of Questions That Sell. Questions to Help Unleash Your Team s Goals for the Future G.A.P. O. 4-Step Process PAUL CHERRY Author of Questions That Sell Questions to Help Unleash Your Team s Goals for the Future AS A MANAGER, YOUR SUCCESS DEPENDS ON YOUR TEAM S SUCCESS. What better way

More information

Promotional strategies Do s and Don ts in promotions

Promotional strategies Do s and Don ts in promotions Promotional strategies Do s and Don ts in promotions Radha Dogra, Lecturer Neville Wadia Institute of Management Studies & Research (NWIMSR) Text: Promotion is an essential element in the marketing mix.

More information

Chapter 7.3 Selling and influencing skills

Chapter 7.3 Selling and influencing skills Benefits of this chapter Your ability to develop your federation increase membership, attract more fans, sign more sponsors, etc. is directly related to your ability to sell to and influence key audiences.

More information

Managing Difficult People and Problems. Copyright 2013 by Profiles International. Printed and bound in the United States of America. All rights reserved. No part of the report may be reproduced in any

More information

88% of consumers prefer dealing with a company with strong customer service than one with the hottest, most innovative product offerings.

88% of consumers prefer dealing with a company with strong customer service than one with the hottest, most innovative product offerings. A recent customer service survey conducted by Harris Interactive indicated: 88% of consumers prefer dealing with a company with strong customer service than one with the hottest, most innovative product

More information