PARTNERSHIP & EXHIBITION OPPORTUNITIES

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1 PARTNERSHIP & EXHIBITION OPPORTUNITIES

2 TABLE OF CONTENTS Who We Are... 2 Member Demographics... 3 Connect with Your Customers... 4 KnowledgeLab 2017 Attendees Exhibitors and Sponsors Exhibitor Information Conference Sponsorship Levels... 9 Exhibitor Enhancements and Traffic Drivers Sponsorship Opportunities Contracts Exhibitor Space KnowledgeLab and Year-Round Opportunities CLMA Rules and Regulations Who We Are CLMA is an international association of over 1,600 clinical laboratory professionals that provides support, resources and advocacy in the clinical laboratory industry, supporting laboratory professionals as they take on leadership roles. We educate and advocate on behalf of our members and play a leadership role in enhancing the image and increasing the visibility of the laboratory management profession. Our global community includes laboratory directors, managers and executives, as well as technical experts at hospital, government, academic, independent and physician laboratories around the world. Our Mission Our mission is to empower laboratory professionals to achieve excellence in leadership through forward-thinking educational, networking and advocacy opportunities. 2 CLMA Partnership & Exhibition Opportunities Rebecca Baker, CLMA Sales Manager (312)

3 MEMBER DEMOGRAPHICS * Profession Years in Profession 34% Management 22% > 35 years 14% years 11% years 12% years 9% years 11% years 10% 5-9 years 9% 1-4 years 2% <1 year 27% Medical/Clinical Laboratory Technician 21% Laboratory Director Organization Type 17% Hospital Lab ( beds) 16% Hospital Lab (>500 beds) 13% Hospital Lab ( beds) 12% Other 12% Hospital Lab (<100 beds) 10% Independent Lab 10% Industry/Vendor 4% College/University 4% Government Lab 2% Physical Lab 16% Military 7% Consulting 6% Sales and/or Marketing Rebecca *Self-reported Baker, CLMA data from Sales 2017 Manager CLMA member profiles (312) CLMA Partnership & Exhibition Opportunities 3

4 CONNECT WITH YOUR CUSTOMERS THROUGH CLMA Expand your Reach with Year-Round Opportunities CLMA members have expertise in and responsibility for areas as diverse as business and clinical operations, financial management, quality management for patient safety, and compliance and risk management. Keep your name top of mind for these laboratory leaders all year long by taking advantage of CLMA s Year-Round advertising opportunities. Marketing & Branding Opportunities Educational Opportunities $1,500 (plus postage and labor) Membership Mailing List CLMA will provide an opt-in mailing list of our over 1,600 members to a mailing house on your behalf for a onetime mailing. Printing, postage and shipping are at the sponsor's expense. $1,500 - $2,500 Dedicated Broadcast CLMA will send your communication to our over 1,600 members. All content is subject to review and approval by CLMA. Broadcast s sent 60 days before and 30 days after KnowledgeLab are offered at an increased premium price of $2,500. $2,500 - $10,000 Website Banner Ads A web banner posted on CLMA's website will give you exposure to over 6,000 monthly visitors. Banner placement options include: Internal and external landing page rotators Career Center landing page High visibility page within KnowledgeLab microsite Other high visibility pages of clma.org Body of Knowledge Webinar Series Sponsorship Choose from a variety of educational opportunities related to our Body of Knowledge webinars below: $10,000 - Increase your reach by sponsoring seven (7), 60-minute Body of Knowledge webinars. This includes six (6) CLMA webinars, plus, one additional webinar of your own. Webinar topic choice is subject to CLMA approval. $7,500 - Increase your reach by sponsoring all six (6), 60-minute Body of Knowledge webinars. $3,500 - Sponsor a one (1) Body of Knowledge webinar within this annual series. $5,000 CLMA Webinar Sponsorship Support CLMA educational offerings by sponsoring a webinar. Webinars provide relevant, interactive education that features a topic of your choice. CLMA will promote your webinar through one (1) dedicated blast, one (1) Facebook post, one (1) Twitter post and two (2) inclusions within our weekly Industry Pulse enewsletter. Contact Rebecca Baker for more information. 4 CLMA Partnership & Exhibition Opportunities Rebecca Baker, CLMA Sales Manager (312)

5 Communications Each issue features expanded coverage and delivers important industry news, research and association updates to CLMA members every week. 33% open rate Reach over 1,600 laboratory professionals Weekly digital publication Ability to change banner ads every week Share your message alongside relevant industry content Banner Ads (pricing for 3 issues3 $930 - Lower Leaderboard Be seen right above the news content. $870 - Premium Banner This premium position is the first ad within the news. $840 - Premium Product Showcase Highlight a product or service using this showcase, which appears above the fold. $630 - Featured Company Grab the CLMA audience with an image, text and link to your site. $1,020 - Premium Leaderboard This exclusive position provides maximum visibility for your company. $870 - Premium Skyscraper This premium position is the first of all vertical ads and towers over the others. $630 - Standard Banner Stand out within the body of the news content using this placement. $750 - Standard Skyscraper Use this large space to tell your story. Thought Leadership Contribute thought leadership articles, case studies or other custom content and work with our editorial staff to include relevant industry information, along with a banner ad to promote your company. This is a special edition sponsorship with an expanded distribution to 1,600 CLMA members PLUS an additional 6,000+ industry relevant contacts. Examples of content to contribute include: Research behind a new product launch Executive interview Trend analysis Customer service story Case study CLMA Member enewsletter CLMA members receive updates on CLMA activities and noteworthy member opportunities through this monthly electronic bulletin. Rebecca Baker, CLMA Sales Manager (312) CLMA Partnership & Exhibition Opportunities 5

6 CONNECT WITH REAL BUYERS WITHIN THE LABORATORY INDUSTRY Who Were the KnowledgeLab 2017 Attendees? 560+ Companies 28% 8% 1,000+ Registrants First-time Attendees Attendance increase from 2016 Attendee Buying Power Exhibitors 21% 15% Make the final decision on all or some products Have a role in investigating or recommending products 103 Exhibiting Companies 74% Renewal Rate 15,800 Square Feet of Exhibit Floor Space 6 CLMA Partnership & Exhibition Opportunities Rebecca Baker, CLMA Sales Manager (312)

7 THANKS TO OUR KNOWLEDGELAB 2017 EXHIBITORS AND SPONSORS The following organizations exhibited and/or sponsored at KnowledgeLab 2017, March 26-29, in Nashville, Tennessee. Abbott Laboratories Accelerate Diagnostics Advanced Instruments, Inc. Aerocom Healthcare Alcor Scientific, Inc. Alere Informatics American Medical Technologists American Proficiency Institute American Screening, LLC AMETEK Powervar AP-NEXT, Inc. ARUP Laboratories AUDIT MicroControls, Inc. Aureus Medical Group BD Beckman Coulter, Inc. BioFire Defense Bioleen Solutions, Inc. biomerieux, Inc. Bio-Rad Laboratories CareEvolve Carolina Liquid Chemistries Corp. CellaVision, Inc. CentiCare Corporation CGM LABDAQ Clinical and Laboratory Standards Institute COLA, Inc. College of American Pathologists Concert Genetics DenLine Uniforms, Inc. Dignity Health Drucker Diagnostics EUROIMMUN US General Data Healthcare Genesis BPS Genial Compliance Systems/ Rainbow Scientific, Inc. GFMD LTD Gold Standard Diagnostics Grifols Diagnostic Solutions Hardy Diagnostics hc1.com Hemosure, Inc. Henry Schein Hettich Instruments Hologic, Inc. Immunodiagnostic Systems Kawasumi America Korchek Technologies LabCorp Lattice, Inc. Lifepoint Informatics Lifesign, LLC Luminex Corporation MagBio Genomics, Inc. Magellan Diagnostics, Inc. Maine Standards Company Mayo Medical Laboratories McKesson MediaLab, Inc. Medical Courier Elite Mediware Information Systems MEDTOX Diagnostics, Inc. Millennium Health MLO - Medical Laboratory Observer Neogenomics Netlims NMS Labs Orchard Software Corporation Ortho Clinical Diagnostics Pathfast Quest Diagnostics Quotient R.C. Smith Company/MMI Systems Randox Laboratories Ltd. Rees Scientific Ridgewood Medical Media, LLC/ MedicalLab Management Risk Strategies Company Roche Diagnostics Corporation SATECH (Seamless Attenuating Technology) SCA Collections, Inc. SCC Soft Computer Sciex Seattle Children's Hospital Sebia, Inc. Sekisui Diagnostics Siemens Healthcare Diagnostics Society of American Federal Medical Laboratory Scientists (SAFMLS) StaffReady Software Solutions Streck Sun Diagnostics, LLC Swisslog Healthcare Sysmex TELCOR, Inc. tevixmd The Joint Commission Thermo Fisher Scientific Trinity Biotech U.S. Army Human Resources Command Uniflex - Healthcare Packaging Products Vanderbilt Pathology Laboratory Services Visiun, Inc. Wolters Kluwer WSLH Proficiency Testing *Bold listing indicates a sponsoring company Rebecca Baker, CLMA Sales Manager (312) CLMA Partnership & Exhibition Opportunities 7

8 KNOWLEDGELAB 2018 May 6-9, 2018 Long Beach Convention Center Long Beach, CA Exhibit Days: Sunday, May 6 - Tuesday, May 8 CLMA Adds Value for Our Exhibitors Opening Reception on Sunday evening for enhanced networking opportunities. Dedicated exhibit hours without competing educational sessions. Attendee lunch and refreshments served on the show floor. Passport to Prizes Program designed to drive traffic to your booth. Endless customized sponsorship opportunities to build your brand, drive traffic to your booth and boost your bottom line. Key Exhibitor Dates December 29, 2017 Contract and 50% deposit due to participate in online space selection. For contracts received after December 29, 2017, 100% payment is required. January 2018 Online Space Selection takes place. Exhibitors must pay for 100% of contracted space. Exhibit Hall Hours* Sunday, May 6 Monday, May 7 Tuesday, May 8 *Times and schedule subject to change Booth Fees $28.50 per square foot $250 per open corner *Booths start at 100 square feet Booth Fees Include: 6:00 p.m. - 8:00 p.m. 10:00 a.m. - 2:00 p.m. 10:00 a.m. - 1:00 p.m. Four (4) complimentary badges per 100 square feet of purchased exhibit space. Recognition in the Advance Program (for contracts received by December 29, 2017). Listing in the Pocket Program distributed at KnowledgeLab (for contracts received by March 31, 2018). New! One (1) drink ticket per registered exhibitor for during Opening Reception. Promotion on the KnowledgeLab website before, during and after the event. Pre-show attendee list including attendee names, titles, companies and mailing addresses. 8 CLMA Partnership & Exhibition Opportunities Rebecca Baker, CLMA Sales Manager (312)

9 KNOWLEDGELAB 2018 SPONSORSHIP LEVELS Purchase multiple CLMA sponsorship opportunities and increase your exposure far beyond your booth and the show floor. Sponsorship Level Offering Gold $15,000+ Silver $10,000-$14,999 Bronze $5,000-$9,999 Company Recognition Logo recognition in the Advance Program (for sponsorship contracts received by December 29, 2017) Logo recognition in the Pocket Program (for sponsorship contracts received by March 31, 2018) Sponsor sign in your booth and sponsor ribbon for your exhibitor personnel Conference Recognition Logo recognition before the Opening General Session (rotated in slide show) Logo recognition on sponsor acknowledgement signs at conference One (1) promotional insert in attendee tote bag Full Conference Passes Two (2) complimentary full conference registrations One (1) complimentary full conference registration Year-long recognition on CLMA.org with a direct link to your website Digital Promotion Six (6) month web banner ad placed on the CLMA KnowledgeLab landing page Three (3) month web banner ad placed on the CLMA KnowledgeLab landing page *Sponsorship Levels are based on conference sponsorship spend only. Booth purchase and Year-Round sponsorships are not included in this program. Rebecca Baker, CLMA Sales Manager (312) CLMA Partnership & Exhibition Opportunities 9

10 KNOWLEDGELAB 2018 EXHIBITOR ENHANCEMENTS & TRAFFIC DRIVERS Photo courtesy of Destination Magazine $15,000 Opening Night Sponsorship (Exclusive) Help attendees kick off KnowledgeLab 2018 with this Opening Night Sponsorship, and ensure that you are one of the first companies they hear from! Sponsorship includes the opportunity for an exclusive Bite-Sized Learning Theatre on Sunday the only one that day a promotional chair drop during the General Session, a personalized pre-show invite inviting attendees to your vendor session and logo recognition in conference materials. Exhibit Hall Snack Station - Monday & Tuesday Draw traffic to your booth by hosting a fun snack station during Exhibit Hall hours. The snack station will be placed inside or next to your exhibit booth. Each snack station is limited to one (1) per day and available first-come, first serve. Snacks can only be purchased through CLMA. Other catering orders will not be permitted. Ice Cream Bars $5,000 per day Popcorn $5,000 per day Assorted Cookies $3,000 per day $5,500 Specialty Cocktail Bar Chocolate Strawberries $3,000 per day Invite attendees to toast to the start of KnowledgeLab by hosting a specialty drink in your booth during the Opening Day. Entice attendees with options they can only get at your booth, such as a classic margarita or champagne. Or, embrace the warm weather of Long Beach and offer up Mai Tais. A beverage bar will be placed in your booth and will provide a great opportunity to entertain existing clients and attract new ones. Pricing includes 200 drinks, with additional available at the expense of the sponsor. $3,500 Coffee Break (2 Available) 10 CLMA Partnership & Exhibition Opportunities Soft Pretzels $2,500 per day Sponsor one of the coffee breaks during KnowledgeLab and ensure that attendees get their much needed caffeine. The sponsor will be recognized in pre-event and conference materials, and on signage. Rebecca Baker, CLMA Sales Manager (312)

11 KNOWLEDGELAB 2018 SPONSORSHIP OPPORTUNITIES Photo courtesy of Destination Magazine Unique Opportunities for Long Beach Branding in the Convention Center Prominently feature your company's logo throughout the Convention Center in a variety of high-visibility locations Contact Rebecca Baker for more information. $10,000 Wireless Internet (Exclusive) Attendees love to be connected at all times, and your company can make this happen for them! This sponsorship opportunity includes your company logo on signage, as well as your company logo and hyperlink on the wireless launch page for attendees. Includes a customized SSID and password which must be eight characters. New! Mobile App Opportunities $7,500 $5,000 Mobile App Sponsor CLMA is excited to offer a free, downloadable mobile app to provide an enhanced experience for attendees. With detailed schedules, session descriptions, Exhibit Hall details and more, the mobile app will be available to over 1,000 KnowledgeLab attendees. Have a banner ad rotate at the top of the app and link to your company s website and be recognized as the mobile app sponsor in preshow materials and in conference materials at the event. Banner ad subject to approval by CLMA. $1,500 Mobile App Push Notification Reach KnowledgeLab attendees on their mobile devices directly! Connect with attendees by sending a mobile app push notification directly to their phones and tablets. Your company creates a message of up to 140 characters and CLMA will push this out to attendees. Messages will reach those who have downloaded the app. Content of message subject to CLMA approval. Final decision on timing release of this message is at the discretion of show management. Rebecca Baker, CLMA Sales Manager (312) Sunset Soirée (Exclusive) Gain exposure and exclusive access for you and your colleagues to network with attendees. As the only vendor invited to the event, this is your chance to connect with your target audience. Sponsorship includes your company logo on conference materials, signage, cocktail napkins, the KnowledgeLab website, and a reserved table to mingle with attendees. Vendor Breakfast Sessions (3 Available) Host a vendor 45-minute educational session, providing CEU credit to attendees. This offering includes a continental breakfast along with sponsor recognition on signage outside the session room, on the conference website, and in conference materials. CLMA Partnership & Exhibition Opportunities 11

12 KNOWLEDGELAB 2018 SPONSORSHIP OPPORTUNITIES $5,000 $2,000 Conference Tote Bags (Exclusive) Market your company by sponsoring the conference registration bag. Distributed at the registration desk, purchasing this sponsorship entitles you to provide your company logo on this prominent piece that is sure to be used during and after the conference. Bags include sponsor logo and CLMA logo. Lanyards (Exclusive) Your logo imprinted on these lanyards is one of the best ways to build brand awareness throughout the conference. Opportunity includes your logo and the CLMA logo on all conference lanyards. Hotel Keycards (Exclusive) Custom hotel key cards with your company name and logo prominently displayed alongside the CLMA logo will be distributed to all attendees staying at the conference hotel. Cost does not include production of hotel keycards, sponsor is responsible for these charges. Charging Station (Exclusive) Expand your presence outside the Exhibit Hall and help attendees charge up to stay connected! This station will be located in a high traffic area with your logo on signage. $3,000 Bite-Sized Learning Theatre Promote your company and share your knowledge with attendees by leading a 30-minute educational presentation in our Bite-Sized Learning Theatre, located in the Exhibit Hall. These sponsored talks will be recognized in pre-event and conference materials. Pocket Program The KnowledgeLab Pocket Program is the attendee's key resource to drive their conference experience and is included in every conference badge. Sponsorship includes logo recognition on the cover of the Pocket Program. New! Focus Group Sponsor a focus group during KnowledgeLab on a topic of your choice within a clinical laboratory practice area or setting. CLMA will work with you to convene a group of 8 to 12 attendees and will provide a meeting room for the 60-minute focus group. Costs related to audio/visual, food and beverage, and any other enhancements to the room, including room resets are the responsibility of the sponsor. Time is set at discretion of show management to avoid competing against Exhibit Hall hours and education session. Directional Footprints Lead attendees directly to your booth with footprint shaped floor decals! Footprints may be a one-color custom design or one-color logo provided by the exhibitor. Size specifications will be provided by CLMA show management. Design subject to CLMA approval. Additional $1,000 to be added in high traffic areas as determined by Show Management. Visibility Signs Drive traffic to your booth with two full-color, doublesided signs. One will be on the show floor and the other by the entrance to the Exhibit Hall. Hotel Room Drop $1,500 Arrange to have your unique marketing message hand-delivered to attendee hotel rooms. Additional hotel fees apply. Attendee Bag Insert $1,000 Include your company literature in the conference tote bags each attendee will receive at registration. Literature is subject to CLMA approval. Passport to Prizes (16 Available) This program drives traffic for participating vendors while the Exhibit Hall is open. Each KnowledgeLab attendee will be issued a blank Passport card in their registration bag. Attendees must stop by your booth to have their passport stamped. Sponsors are required to provide the prize to be awarded. Attendees will be eligible for a prize drawing at the close of the exhibit hall. Minimum prize value is $100. Sponsors are required to provide the prize to be awarded. 12 CLMA Partnership & Exhibition Opportunities Rebecca Baker, CLMA Sales Manager (312)

13 Exhibit Space Application and Contract Instructions The exhibiting company listed below does hereby apply for the reservation of space at KnowledgeLab Clinical Laboratory Management Association agrees to review your Exhibit Space Application and Contract and allow participation in the show consistent with show eligibility requirements, policies, and at the discretion of Clinical Laboratory Management Association. Complete all sections of this application. Sign and return the application with payment. All applications must include 50 percent payment if received on or before Dec. 29, If application is received after Dec. 29, 2017, please include 100 percent of booth space payment to be considered for booth assignment. See Section 4 of the Contract Conditions/Rules and Regulations for important information about reductions of space and cancellations. Company Information Company Name Please indicate your preferred booth number: 1 st 2 nd 3 rd 4 th 5 th 6 th Please list any exhibitors and/or products you do NOT wish to be in close proximity to your display: Contact Name Company Address Title Please list any exhibitors and/or products you desire to be in close proximity to your display: City State Zip Phone Number Company Website CLMA will honor these requests when possible. Payment Information Address Total due for exhibit space: $ Booth Information $28.50 per square foot $250 per open corner Size booth requested ft. x ft. Total Square Feet x $28.50 Number of Open Corners x $250 = Total Square Feet = $ = $ = $ Total Please indicate which categories describe your company s primary products and market. Select one from each section: Check/Check Number: Make check payable to CLMA. Include copy of invoice or contract. Credit Card (please do not provide credit card information on this contract) Upon receipt of this contract, CLMA will an invoice with credit card processing information Primary Products Education/Publications Forensic Testing Hematology/Hemostasis Immunology/Allergy/Autoimmune Disease Instrumentation/Automation/Robotics Equipment Laboratory Administration Microbiology/Infectious Disease Testing Molecular Diagnostics/Genomics/Proteomics OEM Products Point-of-Care Software Other: Date Received Booth Assigned For Office Use Only Primary Market Government Laboratory Hospital Laboratory Independent Laboratory Integrated Delivery System Physician/Office Laboratory Other/Military: Send this form and payment to: Clinical Laboratory Mngmt 2018 Conference 8220 Solutions Center Chicago, Illinois Authorized Signature This Exhibit Space Application and Contract shall become effective when it has been submitted by the exhibiting company in the manner described in this section and accepted by a duly authorized representative of the Clinical Laboratory Management Association. By the name listed above, the individual represents and warrants that he/she is duly authorized to execute this binding Exhibit Space Application and Contract on behalf of the exhibiting company. By signing above, the exhibiting company agrees to be bound by the CLMA KnowledgeLab 2018 Contract Conditions/Rules and Regulations. The Exhibit Space Application and Contract will then constitute a binding offer, which the Clinical Laboratory Management Association may accept by online submission, , mail or fax. The exhibiting company agrees that upon acceptance of this Exhibit Space Application and Contract by the Clinical Laboratory Management Association, with or without appropriate payment of the exhibition fee and further action by the exhibiting company, this Exhibit Space Application and Contract shall become a legally binding contract; enforceable against the exhibiting company in accordance with its terms. Date Direct questions to CLMA Sales: Rebecca A. Baker Phone: Fax: URL:

14 KnowledgeLab and Year-Round Opportunities Contract Clinical Laboratory Management Association KnowledgeLab 2018 May 6-9, 2018 Long Beach Convention Center Long Beach, CA Show Days: May 6-8 Company Information Company Name (as it should appear in all printed pieces and on website) Contact Name for Fulfillment Title Company Address City/State/Zip Phone Fax Send this form and payment to: Clinical Laboratory Mgt 2018 Conference 8220 Solutions Center Chicago, Illinois Phone: Fax: Payment Information Total Due $ (Full payment due with application) Check/Check Number (Make check payable to CLMA; include copy of contract with check) Credit Card Please do not provide credit card information on this contract. Upon receipt of this contract, CLMA Show Management will an invoice with credit card processing information. Address Sponsorship Opportunities CLMA Sponsorship Levels Website Gold Sponsor $15,000+ Silver Sponsor $10,000 - $14,999 Bronze Sponsor $5,000 - $9,999 CLMA Sponsorship Opportunities Choose any combination of the following sponsorship opportunities you would like to purchase to correspond with your sponsorship level. Sponsorship opportunities are available on a first-come, first-served basis. Cancellations Sponsor participation cancellations must be received in writing prior to the beginning of the event. Cancellation penalties will apply in accordance with the schedule outlined in the enclosed Exhibitor/Sponsor Participation Rules & Regulations. Direct questions to CLMA Sales: Rebecca A. Baker Phone: Fax: Marketing & Branding Opportunities Dedicated Broadcast $1,500 $2,500 Membership Mailing List: $1,500 Website Banner Ads - Contact Rebecca Baker Educational Opportunities Webinar Sponsorship: $5,000 Body of Knowledge Webinar Series Sponsorship $10,000 level $7,500 level $5,000 level Signature Agreement KnowledgeLab Exhibitor Enhancements Opening Day Sponsorship: $15,000 Specialty Cocktail Bar: $5,500 Exhibit Hall Snack Station (please specify day) Opportunity Cost per day Monday Tuesday Ice Cream Bars $5,000 Popcorn $5,000 Assorted Cookies $3,000 Chocolate Strawberries $3,000 Soft Pretzels $2,500 Coffee Break (2 Available): $3,500 KnowledgeLab 2018 Sponsorship Opportunities Wireless Internet (Exclusive): $10,000 Sunset Soirée (Exclusive): $7,500 Vendor Breakfast Sessions (3 Available): $7,500 Conference Tote Bags (Exclusive): $5,000 New! Mobile App: $5,000 Lanyards (Exclusive): $5,000 Hotel Keycards (Exclusive): $5,000 Charging Station (Exclusive): $5,000 Bite-Sized Learning Theatre: $3,000 New! Focus Group: $3,000 Pocket Program: $3,000 Directional Footprints: $2,000 Visibility Signs: $2,000 New! Mobile App Push Notification: $1,500 Hotel Room Drop: $1,500 (plus expenses) Attendee Bag Insert: $1,000 Passport to Prizes (16 available): $1,000 In accordance with the provisions of the enclosed Exhibitor/Sponsor Participation Rules & Regulations governing participation at KnowledgeLab 2018, the undersigned hereby makes an application for conference participation which, when accepted by CLMA and accompanied by payment, becomes a binding contract. The undersigned also acknowledges that they have read and will abide by the enclosed Exhibitor/Sponsor Participation Rules & Regulations. (Please forward the Exhibitor/Sponsor Participation Rules & Regulations to the person(s) in charge of your participation at KnowledgeLab.) Acknowledged by For (Company Name) Date Rebecca Baker, CLMA Sales Manager (312)

15 CLMA KnowledgeLab 2018 Contract Conditions/Rules and Regulations All Exhibitors at KnowledgeLab 2018 presented by the Clinical Laboratory Management Association to be held May 6-8, 2018 at the Long Beach Convention Center located in Long Beach, California., are required to make application, execute the Exhibit Space Application and Contract for space, and subscribe to the following official Rules & Regulations. The Clinical Laboratory Management Association (CLMA) (also referred to as Show Management) reserves the right to change and modify the Rules & Regulations at any time. 1. Exhibit Space Cost $28.50 per square foot. A $250 per corner surcharge will be levied for all corner booths. All spaces are sold in 10' x 10 increments. 2. Space Assignment and Payment All exhibits will be at Long Beach Convention Center. Space cannot be assigned without a signed application and the required 50 percent deposit (for contracts received after December 29, 2017, 100 percent payment is required). The balance of the exhibit space rental must be paid in full prior to exhibiting. Send your completed Exhibit Space Application and Contract and payment to: Clinical Laboratory Mgt 2018 Conference 8220 Solutions Center Chicago, IL USA For contracts received on or before December 29, 2017, space is assigned via online space selection based on each company s priority point status with CLMA. The online space selection will take place in January After the online space selection, exhibit space will be assigned on a first-come, first-served basis. CLMA reserves the right to change show hours, rearrange the floor plan, and relocate any exhibit as necessary at any time. 3. Exhibit Specifications Booths include: 8 feet high background draping Draping on each side, 3 feet high One sign identifying the Exhibitor Exhibitors will be bound by the IAEE Guidelines for Display Rules and Update which will be included in the Exhibitor Services Manual made available to Exhibitors days prior to the show opening. To obtain these rules prior to January 2018, contact CLMA s Exposition Manager at 4. Reduction of Space & Cancellations Reduction of Space: If notice is received prior to or on October 27, 2017, the Exhibitor will be responsible for a $150 processing fee. If notice is received on or after October 27, 2017 and prior to or on December 29, 2017, the Exhibitor will be responsible for 50 percent of the reduced portion of their exhibit space (i.e., if Exhibitor contracted for 200 square feet, then reduced to 100 square feet, the Exhibitor is responsible for 50 percent of the total cost of the 100 square feet reduced in addition to the total cost of the 100 square feet kept). If notice is received on or after December 30, 2017 no refunds are issued on reduced space. Cancellation of Space: If notice is received prior to or on October 27, 2017, the Exhibitor will be responsible for a $150 processing fee. If notice is received on or after October 28, and prior to or on December 29, 2017, the Exhibitor will be responsible for 50 percent of their total contracted space. If notice is received on or after December 30, 2017, no refunds are issued. Cancellation of Sponsorship: Full payment is required with acceptance of all sponsorship contracts and proposals. Acceptance must be submitted in writing. Please note, Sponsors may not cancel sponsorships after their acceptance by CLMA except for breach of this agreement by CLMA. No refunds will be given for sponsorships. Reductions and cancellations must be directed in writing via a delivery service which provides confirmation of delivery (i.e., FedEx, UPS, etc.) to the CLMA Exposition Manager. CLMA ATTN: Exposition Manager 330 N. Wabash Ave., Suite 2000, Chicago, IL USA Cancellation may also be directed via , addressed to provided that the cancelling Exhibitor obtains confirmation of CLMA s receipt of the on or before the cancellation deadline. If for any reason beyond CLMA s control, KnowledgeLab 2018 must be cancelled, shortened, delayed, or otherwise altered or changed, Exhibitor understands an agrees that all losses and damages which it may suffer as a consequence thereof are its responsibility and not that of CLMA or its directors, officers, employees, agents, or subcontractors. Exhibitor understands that it may lose all monies it has paid to CLMA for space and/or sponsorship in the show, as well as other costs and expenses it has incurred, including travel to the show, setup, lodging, freight, employee wages, etc. Exhibitor, as a condition of being permitted by CLMA to be an Exhibitor at KnowledgeLab 2018, agrees to indemnify and hold harmless CLMA or its directors, officers, employees, agents, or subcontractors from any and all loss which Exhibitor may suffer as a result of show cancellation, duration, delay, or other alterations or changes caused in whole or in part by any reason outside CLMA s control. 5. Suitability of Exhibits & Retail Sales CLMA reserves the right to determine the eligibility of any Exhibitor for inclusion in KnowledgeLab 2018 and to prohibit an Exhibitor from conducting and maintaining an exhibit if, in the sole judgment of CLMA, the Exhibitor or exhibit or proposed exhibit shall in any respect be deemed unsuitable or outside the character and purpose of KnowledgeLab The foregoing prohibition relates to persons, conduct, articles or merchandise, printed materials, souvenirs, catalogs and any other items, without limitation, which reflect the character of the exhibit. No retail sales, where payment is received and product delivered, are permitted within the exhibit area at any time. Payment and/or orders may be taken for future delivery. 6. Intellectual Property Matters The Exhibitor represents and warrants to CLMA that no materials used in or in connection with their exhibit infringe the trademarks, copyrights (including, without limitation, copyrights in music and other materials used or broadcast by Exhibitor) or other intellectual property rights of any third party. The Exhibitor agrees to immediately notify CLMA of any information of which Exhibitor becomes aware regarding actual or alleged infringement of any third party s trademarks, copyrights or other intellectual property rights. The Exhibitor agrees to indemnify, defend and hold CLMA, its agents, successors and assigns harmless from and against all losses, damages, and costs (including reasonable attorneys fees) arising out of or related to claims of infringement by Exhibitor of the trademarks, copyrights, and other intellectual property rights of any third party. Not with-standing the foregoing, CLMA shall not be liable for and expressly disclaims all liability for infringement or alleged infringement of the trademarks, copyrights, or other intellectual property of any third party arising out of the actions of any Exhibitor. The terms of this provision shall survive the termination or expiration of the Exhibit Space Application and Contract. 7. Exhibit Setup Setup of exhibits will commence in Long Beach Convention Center starting at 3:00 p.m., Friday, May 4, If an exhibit is not set up by 4:00 p.m., Sunday, May 6, 2018, CLMA reserves the right to reassign such space to another Exhibitor or to make such other use of the space as deemed necessary or appropriate. CLMA reserves the right to set up the exhibit or remove the freight from the booth at the Exhibitor s expense. No refund will be made to the original contracting Exhibitor. CLMA reserves the right to modify setup, exhibit, and dismantle hours, in which case all Exhibitors will be notified. Empty boxes cannot be stored behind the exhibit booth. They must be removed from the exhibit hall prior to the show opening and cannot be returned prior to the conclusion. No part of any exhibit, or signs relating thereto, shall be posted, nailed, or otherwise attached to columns, walls, floors, or other parts of the building or its furniture, in any way to deface same. Damages arising from failure to observe these rules shall be payable by the Exhibitor. If Exhibitors intend to use an Exhibitor Appointed Contractor to install and/or dismantle their booth, the Exhibitor must notify CLMA by April 6, A notification form will be provided in the Exhibitor Services Manual. An original certificate of insurance must be filed with CLMA in order for any Exhibitor Appointed Contractors to gain access to the show floor. Any Exhibitor occupying an island, split island, peninsula or modified peninsula space is required to submit a detailed floor plan, including dimensions, to CLMA for review and approval by April 6, Floor plans should be submitted via to Exhibitors must abide by all of the union, labor and setup rules and regulations of Long Beach Convention Center. A detailed list of all rules and regulations are included in the Exhibitor Services Manual, made available to exhibitors days prior to the show opening. To obtain these rules prior to January 2018, contact CLMA s Exposition Manager at Long Beach Convention Center has reserved the right to update, change or amend its rules and regulations after publication in the Exhibitor Services Manual. 8. Exhibit Hours and Admission Admittance during non-show hours without permission from CLMA exhibit management is prohibited. Children under the age of 16 are not permitted on the exhibit floor at any time. CLMA exhibit management shall have the sole control over admission policies. All persons visiting the exhibit area, including exhibit booth representatives, will be required to register and to wear an appropriate badge. 9. Dismantling of Exhibits Exhibits are to be kept intact until the closing of the show on Tuesday, May 8, All exhibits on the exhibit floor are to be fully removed by 8:00 p.m., Tuesday, May 8, If exhibits are not removed by the specified time, CLMA has the right to remove exhibits and charge the expense to the Exhibitor. Any Exhibitor who begins dismantling and removal of their display before the close of the show may lose priority points and/or the privilege of exhibiting in future shows. This rule will be strictly enforced. 10. Shipment of Exhibits The official general service contractor will receive freight shipments for Exhibitors. Exhibitors who wish to forward materials in advance of the exhibit opening must consign their exhibits to the official general service contractor. Exhibits and related materials will not be accepted in advance as freight by Long Beach Convention Center and will be redirected to the official show decorator at the Exhibitor s expense. Shipping information will be included in the Exhibitor Services Manual, made available to Exhibitors days prior to the show opening. 11. Exhibit Staffing Exhibits must be staffed by qualified employees of the Exhibitor at all times during the show hours. Each individual staffing an Exhibitor s booth is required to register and must wear the Exhibitor badge furnished. Exhibitors are provided four (4) complimentary badges per 100 square feet of exhibit space purchased. CLMA reserves the right to require Exhibitors to stay at CLMA s preferred hotels in order to receive their complimentary badges. 12. Subletting Prohibition Exhibitors may not assign or sublet this contract, or permit others to use any contracted exhibit space without the express approval of CLMA exhibit management. Exhibitors must show only products or services manufactured or sold by them in the regular course of business. The featuring of names or advertisements of non-exhibiting firms or businesses will not be permitted. If an article of a non-exhibiting firm or business is required for the operation or display of any Exhibitor s wares, identification of such article shall be limited to the usual and regular nameplates, imprinting, or trademarks under which the article is sold in the regular course of business. 13. Canvassing by Non-Exhibitors KnowledgeLab 2018 is limited to registered attendees as well as registered representatives of firms, professional organizations, and dealers who have been approved by CLMA and contracted with CLMA for exhibit space and/or sponsorship. No other persons or concerns will be permitted to demonstrate their products or distribute advertising materials at any time during KnowledgeLab Market research companies will be assigned space only if research is being done for a company exhibiting on the floor. Research companies must indicate on the exhibit application the company for which they are conducting market research. 14. Continuing Education Programs awarding continuing education credit must be kept separate from staffed exhibits, promotional presentations, or electronic advertisements. 15. Use of Space General A. No Exhibitor will be permitted to display or distribute literature or any promotion outside the confines of the assigned booth space in the Exhibit Hall unless written permission is given by CLMA. Distribution or display of promotional material in public areas of the Exhibit Facility or educational session rooms is strictly prohibited. B. Exhibitors are prohibited from possessing, displaying, or depicting any products or components or company names in their booth which could be interpreted as being a promotion of another company. C. No exhibit will be permitted which interferes with the use of other exhibits or impedes access to them or impedes the free use of the aisles. D. No Exhibitors or attendees are permitted to solicit exhibitors for advertising or content for any type of publication. Any violation of this rule will result in the person(s) s immediate removal from KnowledgeLab 2018 without refund and may affect their ability to participate in future CLMA meetings and conferences including KnowledgeLab. E. Items considered appropriate for distribution are educational materials, bags, pens, pencils, luggage tags, calendars, note pads, mugs and key chains. Balloons, noisemakers and tobacco products will not be permitted, as well as other items at the discretion of CLMA Show Management. Distribution by Exhibitors, or their agents, of any printed materials, souvenirs or other articles should be restricted to the Exhibitor s booth space. F. Any special promotions, music, or stunts planned for the Exhibit Hall must be approved in advance by CLMA. CLMA reserves the right to designate specific days and hours during which special promotions and stunts may be conducted, if they are permitted at all. G. CLMA reserves the right to control all suites and meeting rooms in Long Beach Convention Center and in those hotels participating in the CLMA housing block. These controls have already been set up with the proper person in each property. Request forms for function space including meeting and hospitality rooms are included in the Exhibitor Services Manual, made available to Exhibitors days prior to the show opening. No entertainment, meetings or similar activities for CLMA attendees can be scheduled during official show or program hours, including social events, without direct approval from CLMA. H. CLMA allows drawings, games of chance and raffles in the Exhibit Hall provided that the Exhibitor abides by all California State Statutes regulating various drawings, games of chance and raffles. See https://oag.ca.gov/charities/far for additional information regarding California's regulations on drawings of chance by organizations. I. No animals are permitted in Long Beach Convention Center other than service animals. J. Exhibitors must abide by all of the facility rules and regulations of Long Beach Convention Center. A detailed list of all rules and regulations will be included in the Exhibitor Services Manual, made available to Exhibitors days prior to the show opening. To obtain these rules prior to January 2018, contact CLMA s Exposition Manager at Long Beach Convention Center has reserved the right to update, change or amend its rules and regulations after publication in the Exhibitor Services Manual. K. The CLMA logo and CLMA conference logo may not be used without the express written permission of CLMA. L. All Exhibitors shall be responsible for compliance with the Americans with Disabilities Act. The Exhibitor shall hold CLMA or its directors, officers, employees, agents or subcontractors harmless from any consequences of exhibiting company s failure in this regard. For more information on the Americans with Disabilities Act and how to make your exhibit accessible to persons with disabilities, please contact: U.S. Department of Justice ADA, Civil Rights Division Disability Rights Section NYAV 950 Pennsylvania Avenue, NW Washington, D.C USA Phone: (voice) or (TTY) Fax: Web site: M. Exhibitors must have a floor covering in the entire space rented if the Exhibit Hall floor is not already covered. If no covering is installed by end of Exhibitor setup, CLMA will order carpet for the space at the Exhibitor s cost. N. All booth personnel must be properly and modestly clothed. 16. Use of Space Audio/Video, Lights, Music, etc. A. No spotlight may be directed toward the aisles or so directed that it proves to be irritating or distracting to neighboring exhibit booths or guests. B. Droplights or special lighting devices must be hung at a level or positioned so as not to prove to be an irritant or distraction to neighboring Exhibit booths or guests. C. No strobe light effects are permitted. D. Projectors, computer screens or TV screens must not cause people to block the aisle. Computer screens and TV screens are considered part of the overall booth components and may not protrude into the aisle. E. Loudspeakers or operation of equipment which is of excessive sound volume to be annoying to neighboring Exhibitors or guests is not permitted based on the 80/80 Rule: Any sound that consistently exceeds 80 decibels measured at the edge of an Exhibitor s booth or is clearly identifiable more than 80 feet from that booth is considered objectionable. F. Exhibitors are prohibited from taking videos or photographs of any booths on the show floor, other than their own. Registration and attendance at or participation in KnowledgeLab 2018 or CLMA s meetings and other activities constitutes an agreement by the Exhibitor on behalf of its employees, agents and contractors to CLMA s use and distribution (both now and in the future) of the image or voice of Exhibitor, its employees, agents and contractors in photographs, videotapes, electronic reproductions, or audiotapes of such events and activities. G. No Exhibitor shall cause any copyrighted music to be played or performed. Exhibitors are responsible for individual ASCAP/BMI music licensing fees if applicable. 17. Exhibitor Liability, Indemnification & Insurance Exhibitor remains solely responsible for the safety of its property at all times during transit to and from the Exhibit Hall and within the Exhibit Hall. Exhibitors wishing to insure their exhibit material, goods and/or wares against theft, damage by fire, accident, or loss of any kind must do so at its sole expense. Neither CLMA, its directors, officers, employees, agents, subcontractors or management of the Exhibit Hall (hereinafter Show Management ) are responsible for Exhibitor s property or any loss thereto from any cause. EXHIBITOR HEREBY WAIVES AND RELEASES ANY CLAIM OR DEMAND IT MAY HAVE AGAINST ANY OF THE SHOW MANAGEMENT BY REASON OF ANY DAMAGE TO OR LOSS OF ANY OF ITS PROPERTY. Exhibitors shall indemnify, hold harmless and defend Clinical Laboratory Management Association, SmithBucklin and the Exhibit Facility and, their respective directors, agents and employees from any and all losses, claims, liability, damage, action, judgment recovered from or asserted against them, or other expense (including, without limitation, attorneys fees and expenses) arising out of or relating to 1) the Exhibitor s use of the Exhibit Facility; 2) the conduct of Exhibitor s business or from any activity, work, or things that may be permitted or suffered by Exhibitor in or about the exhibit and the Exhibit Facility; 3) from any breach or default in the performance or any obligation on the Exhibitor s part to be performed under any provision of the Agreement to Exhibit or these Rules and Regulations; 4) Exhibitors failure to comply with any applicable law or regulation; or 5) from any negligence of Exhibitor or any of its agents, contractors, employees, or invitees, including but not limited to the use of patented, trademarked or copyrighted materials, equipment, devices, processes, or dramatic rights furnished to or used by Exhibitor, or other persons in connection with the exhibit and the conference Exhibit Facility. The terms of this provision shall survive the termination or expiration of this Exhibit Space Application and Contract. Exhibitors are required to maintain and provide a certificate of insurance evidencing the following: 1. General liability with limits not less than $1M per occurrence, $2M aggregate 2. Owned (if applicable), hired, and non-owned auto liability with limits not less than $1M per occurrence 3. Workers compensation with state statutory limits 4. Employer s liability with limits not less than $500k/$500k/$500k 5. Commercial umbrella liability with limits not less than $1M 6. Personal property and equipment on a special form replacement cost basis CLMA, SmithBucklin Corporation and Long Beach Convention Center are to be listed as additional insureds on a primary and non-contributory basis with respect to general/auto/umbrella liability. A waiver of subrogation must apply to all policies. All carriers are to maintain an A.M.Best rating of not less thana-vii. 18. Amendments/Interpretation CLMA reserves the right to amend and enforce these Contract Conditions/ Rules and Regulations. Written notice of any amendments shall be given to each affected Exhibitor. Each Exhibitor, for itself, its agents and employees agrees to abide by all Contract Conditions/Rules and Regulations set forth therein or by any subsequent amendments. CLMA reserves the sole right to interpret these Contract Conditions/Rules and Regulations. All decisions of CLMA are final and are not subject to appeal. 19. Enforcement/Miscellaneous The rules and regulations set forth herein will be enforced by CLMA. A. Any Exhibitor not abiding by any of the CLMA Contract Conditions/Rules and Regulations, including violation of booth construction/height rules, early dismantling of exhibits, may, at the discretion of CLMA, lose part or all of its company s priority points, and may entirely lose the privilege of exhibiting in future CLMA shows. B. This contract is governed by Illinois law and the Exhibitor consents to the exclusive jurisdiction of the State and Federal courts seated in Cook County, Illinois with respect to any action arising out of this contract or KnowledgeLab C. This contract will be binding on the Exhibitor s successors. D. Pre-Show/Post-Show Mailing List: Exhibitors understand that all information concerning this mailing list is confidential information and agree to hold such information in strict confidence and agree not to provide, reproduce, sell, USE MORE THAN ONCE, store, disclose, or otherwise make available such information by and/or to any third party. 20. LIMITATION OF LIABILITY LIMITATION OF LIABILITY: IN NO EVENT SHALL THE EXHIBIT FACILITY, CLINICAL LABORATORY MANAGEMENT ASSOCIATION, AND THEIR OWNERS, MANAGERS, OFFICERS OR DIRECTORS, AGENTS, EMPLOYEES, INDEPENDENT CONTRACTORS, SUBSIDIARIES AND AFFILIATES (COLLECTIVELY CLMA PARTIES ) BE LIABLE TO THE EXHIBITOR OR ANY THIRD PARTY HIRED BY OR OTHERWISE ENGAGED BY THE EXHIBITOR FOR ANY LOST PROFITS OR ANY OTHER INDIRECT, SPECIAL, PUNITIVE, EXEMPLARY INCIDENTAL OR CONSEQUENTIAL DAMAGES, INCLUDING ATTORNEYS FEES AND COSTS, ARISING OUT OF THIS APPLICATION AND AGREEMENT OR CONNECTED IN ANY WAY WITH THE USE OF OR INABILITY TO USE THE SERVICES OUTLINED IN THIS EXHIBIT SPACE APPLICATION AND CONTRACT OR FOR ANY CLAIM BY EXHIBITOR, EVEN IF ANY OF THE CLMA PARTIES HAVE BEEN ADVISED, ARE ON NOTICE AND/OR SHOULD HAVE BEEN AWARE OF THE POSSIBILITY OF SUCH DAMAGES. EXHIBITOR AGREES THAT THE CLMA PARTIES SOLE AND MAXIMUM LIABILITY TO EXHIBITOR REGARLESS OF THE CIRCUMSTANCES SHALL BE THE REFUND OF THE EXHIBIT BOOTH FEE. EXHIBITOR AGREE TO INDEMNIFY AND DEFEND THE CLMA PARTIES FROM ANY CLAIMS BROUGHT BY A THIRD PARTY HIRED BY OR ENGAGED BY THE EXHIBITOR FOR ANY AMOUNT BEYOND THE EXHIBIT BOOTH FEE. FURTHER, EXHIBITOR AGREES TO PAY ALL ATTORNEYS FEE AND COSTS INCURRED BY CLMA PARTIES ARISING OUT OF OR IN ANY WAY RELATED TO THIS APPLICATION AND EXHIBIT. EXHIBITOR SHALL BE SOLELY RESPONSIBLE FOR ITS ATTORNEY S FEES AND COSTS.

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