PMS 356 BRANDMARK PMS 357 LOGO PMS 356 LOGOTYPE TRADEMARK BRAND GUIDELINES
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1 BRANDMARK LOGO PMS 357 LOGOTYPE TRADEMARK BRAND GUIDELINES
2 BRAND OUR NAME The name Veritiv reflects the core strength of our organization, which is the commitment to deliver with excellence. With the root word being verity, meaning truthful we are true to our word, true to the needs of our customers and true to our values. Our customers put their trust in us, and in return, we help solve their most complex problems. The tiv in our name stems from active and connective we connect to our customers in a real and lasting way, and actively implement creative ideas and solutions. OUR BRAND A brand is the total experience a target audience has with a product, service or company the tangible and intangible. At Veritiv, we shape our customers success by consistently delivering with excellence. Not only should this be experienced by customers, but also by employees and others who interact with us from personal greetings and messages to relationships among Veritiv team members. Our collective actions and behaviors will bring our new brand to life. OUR VISION One team shaping success through exceptional service, innovative people, and consistent values.
3 POSITION OUR BRAND POSITION Good brands find their way into our minds. Great brands find ways to stand out through product innovation or customer service. The best brands offer something unique and fulfill customer needs like no other brand can. Below is our brand positioning statement. A simple, straight-forward explanation of what we do, who we are, and the guiding principle for our new brand: At Veritiv, our focus and energies are on the success of our customer's business and brands. Everything we do from the smallest decision we make to the largest operation we take on is designed to help them gain an edge and make an impact in the marketplace. You can see this attitude at work in every aspect of who we are: from our industry-leading team of category experts, who continually provide ideas and creative solutions for their business, to our proprietary tools designed to improve the way they work. At Veritiv, we re in business for just one thing: our customers and their customers. Because at the end of the day, their business is our business, and for us, that means everything. YOUR ROLE Building a brand begins inside an organization with all employees. Your belief in our brand directly impacts your coworkers and customers beliefs. This is your opportunity to help build the Veritiv brand with consistency, frequency and the discipline necessary to gain measurable equity. We invite you to further explore the personality of Veritiv it can be found in our vision and our visual identity.
4 LOGO 1 Proper and consistent usage of the Veritiv logo will strengthen brand recognition and create a positive impression of our company an brand. There are two versions of the Veritiv logo: Minimum Size (1) Horizontal is the preferred orientation. With 0.5" High Without 0.25" High (2) Vertical should be used when placement of the horizontal logo is impractical. 2 The minimum required amount of clear space around the entire logo is defined by the height and width of the "V" in Veritiv. The Veritiv logo should include the trademark symbol ( ) as shown. The trademark symbol may only be removed when the logo size exceeds the minimum established measurements. Minimum Size With 0.95" High Without 0.5" High
5 COLORS PMS 357 Green is the color that the human eye sees more than any other color. It brings out feelings of newness, change, growth, stability and safety. PRIMARY CMYK SECONDARY PMS 357 CMYK The Veritiv greens are important attributes of the brand. These specifications, used with the logo guidelines, provide the consistency needed to strengthen brand recognition. RGB RGB HEX 09ba00 HEX Color Variations Two Color (Preferred) One Color () When ink colors are restricted Black When ink colors are restricted Reversed Only with proper background contrast
6 INTEGRITY Do not take the off of the logo. Do not create regional or entity name logos or signatures. Entity Name It is critical to maintain the integrity of the logo at all times. The following examples illustrate improper logo usage. Do not stretch or scale out of proportion. Do not change the position of the logo elements. Do not tilt or skew. Do not redraw, reformat or use with another font. Do not use unapproved colors. Do not add drop shadows or effects. Do not use the logo within text. The logo should never be used within a block of text. Do not put the logo in a box or other shape. Do not use the symbol by itself without permission. 1 Do not use the white logo without the proper background contrast. 1 We intend to build the brandmark as an entity; however, until Veritiv is an established, recognized brand, use of the brandmark alone is restricted.
7 TYPOGRAPHY Aa Avenir Book Avenir Book Oblique Avenir Light Avenir Light Oblique Avenir Roman Avenir Oblique ABCDEFGHIJKLMNOPQRSTUVW XYZ abcdefghijklmnopqrstuvwxyz Avenir Medium Avenir Medium Oblique Avenir Heavy Avenir Heavy Oblique Avenir Black Avenir Black Oblique The primary brand typeface is Avenir. Avenir Book is most appropriate for text blocks, allowing for optimal results under varied printing conditions. Use all other weights listed for emphasis and contrast. Aa Arial Regular Arial Italic ABCDEFGHIJKLMNOPQRSTUV WXYZ abcdefghijklmnopqrstuvwx yz Arial Bold Arial Bold Italic The alternate brand typeface is Arial. Materials created for electronic distribution (PowerPoint, Word, etc.) may not have Avenir installed on their devices. In these cases, Arial should be used.
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