WELCOME TO THE WEBINAR Changing Lanes The New Paths to Car Buying
|
|
- Toby Montgomery
- 6 years ago
- Views:
Transcription
1 WELCOME TO THE WEBINAR Changing Lanes The New Paths to Car Buying June 3, 2014 All registrants for today s webinar will receive a follow-up with a link to the presentation and recording To ask questions during the session use the chat window on the right of the screen Participate in polling during the webinar use the polling function on the right of the screen Corrin Maier Director, MemberCONNECT
2 WELCOME TO THE WEBINAR Changing Lanes The New Paths to Car Buying June 3, 2014 Stephen Arnold Vice President, TruStage Auto and Home Insurance Program General Manager for Digital Media Program
3 Did you use the internet in any capacity to research your first car? A B C D No, because back then, the internet didn t exist No, because I preferred other ways to do research I really didn t research my first car Yes, I used the internet
4 When you envision the sales experience at a typical dealership, what comes to mind? A B C D A source of helpful bias-free information A no-pressure environment People who only want to sell cars, not worry about financing and insurance Vending machine coffee
5 The way things were $$
6 The changing foundation of car buying Relatively slow internet Laptops available Portable web Browsing and social media
7 High-speed data changed our culture
8 High-speed data changed the process of buying a car
9 Today, almost every vehicle purchase begins online Source: CapGemini, My Car My Way, 2013.
10 In 2012, 94% of consumers used the web to research automobiles perhaps the most profound car buying trend in the last 10 years. Source: CapGemini, My Car My Way, 2013.
11 The number of dealership visits has drastically declined. Source: Innovating automotive retail, McKinsey & Company, 2013.
12 The average buyer visits just 1.6 dealerships while car shopping. Source: Innovating automotive retail, McKinsey & Company, 2013.
13 An average car buying journey is getting longer. 3 MONTHS FINISH START Source: thinkgoogle, Vehicle Launch Excellence and Beyond, 2013.
14 Brands are happening sooner. FINISH START
15 A consumer saw an average of 300 brand impressions. FINISH START Source: Cobalt, A Guide to the Modern Car-Shopper Journey
16 At least 300 brand impressions on car buying journey Source: Cobalt, A Guide to the Modern Car-Shopper Journey
17 Will sell 375,000 new vehicles this year That s more than 1,000 per day Source: Jeff Skeen, General Manager of Costco, Americans Rethinking How They Buy Cars, CNBC.com, Feb 2014.
18 Brands introducing financing and insurance early in the journey Up-front offers designed to get an early, easy YES 5 of the top 10 consumer insurance brands are associated with banks
19 There are perhaps thousands of different paths, but these represent some commonalities today.
20 HANNAH Young Millennial Purchased 25% of all vehicles in 2012, with that expected to double in the next 8 years. 50% don t have a car Follows on Instagram Likely purchase Honda, Toyota, Chevy Accesses online sources & calculators Source: Deloitte, 2014 Global Automotive Consumer Study
21 How prepared is your credit union in serving someone like Hannah? A B C D We re very prepared and doing it now. We re getting there we ve got a good start. We ve done a few things, but it s mostly business as usual. We re not really prepared at all.
22 THE ANDERSONS Family Their age group is big market for NEW cars. They buy 3.8 million new vehicles each year. Entire family is tech-savvy Have 5 top brands Look at independent car reviews Family vote after test drives Source: JD Power, 2013 Automotive Marketing Roundtable.
23 Among credit union members 72% of car buyers will finance their purchase Loan terms are getting longer Leasing hit record high as of February Source: JD Power, 2013 Automotive Marketing Roundtable.
24 THE ANDERSONS Family Are in prime buying and borrowing years Entire family is tech- savvy Have 5 top brands. Look at independent car reviews Family vote after test drives
25 What percentage of this group would consider buying a NEW car entirely online? A 20% B 45% C 55% D 67%
26 What percentage of this group would consider buying a NEW car entirely online? B 45% Source: Accenture, Playing to Win, 2013.
27 Of those who would consider buying a NEW car entirely online, how many actually do it? A Almost none. B About 20%. C A little less than 50%. D About 75%
28 Of those who would consider buying a NEW car entirely online, how many actually do it? A Almost none. But the thought is there. Source: Accenture, Playing to Win, 2013.
29 DAVE Baby Boomer He may not finance, or if he does, he s more likely to finance through a dealer. Car enthusiast Reads car blogs, visits dealers for new models Reading about redesign of classics Serious about a fun car Source: Accenture, Playing to Win, 2013.
30 Be there when the relationships are forming. A Think about visibility of B auto loans and car insurance programs in your branches. C D Make specific plans for digital messaging.
31 Younger ages Focus on price comparisons Frequently switch brands Be there from beginning offering assistance
32 Reach sooner & stay relevant
33 Patience in the car buying journey 74% would go elsewhere if too slow in answering questions. 81% would go elsewhere if the answer quality was poor. Source: Cars Online, CapGemini,
34 Consumer Car Buying Empowerment Journey Self Empowerment 1 2 Reality of purchase 3 Time
35 Consumer Car Buying Empowerment Journey Self Empowerment Reality of purchase Opportunity Time
36 Vehicle Financing $ One Company $ Auto Insurance
37 Only about 14% of those who switched insurance companies attributed the switch to a new vehicle.
38 Members with several insurance products, deposit accounts or a credit card are more likely to come to you for loans.
39 Credit Union Loyalty and Affinity is Real. Forge relationships early Add value early in the process Build on your service strengths
40 Is your brand ready to be like Jeeves? 74% said they were satisfied/very satisfied with their most recent car shopping experience Source: CapGemini, My Car My Way, 2013.
41 Is your brand ready to be like Jeeves? Good experiences build loyalty Never too early Member mindsets focus on convenience and empowerment
42 With the AskAuto app, help members shop for a car and a great loan. Get your customized lending message to members while they re on the dealer s lot. Provides selling price info Compares scanned vehicles Streamlines application process
43 Get Car Insurance Campaign Marketing Materials Coordinated materials available today! Campaign flyer Lobby screen ads Ready to use newsletter articles Facebook posts Web banners, ads and s
44 QUESTIONS? Stephen Arnold Vice President, TruStage Auto and Home Insurance Program Corrin Maier Director, MemberCONNECT THANK YOU FOR ATTENDING Changing Lanes The New Paths to Car Buying
Are you Capitalizing on the New Automotive Shopper Journey?
Are you Capitalizing on the New Automotive Shopper Journey? 1 Executive Summary In 2015, the U.S. auto market set a sales record of just under 17.5 million vehicles, according to PwC. While the size of
More informationDean Harrison P R E S I D E N T
Dean Harrison P R E S I D E N T A G E N D A o Introduction o Who are Millennials? o Misconceptions about Millennials o Communicating with Millennials o How apps are different from other forms of marketing
More informationCINEMA ADVERTISING AND THE SCIENCE OF CAPTURING CONSUMER ATTENTION
CINEMA ADVERTISING AND THE SCIENCE OF CAPTURING CONSUMER ATTENTION This whitepaper was commissioned by: Copyright 2018 The Nielsen Company The added complexity of our increasingly multi-media and multi-device
More informationAppealing to Today s Auto Buyer
#WinLocal Appealing to Today s Auto Buyer How Search Advertising and Targeted Emails Affect Car-Shopping Behaviors Introduction With 16.5 million new car sales in 2014, the auto industry hit a post-recession
More informationSOURCES THAT INFLUENCE PURCHASE
SOURCES THAT INFLUENCE PURCHASE INTERNET IS THE MOST USED AND MOST INFLUENTIAL SHOPPING SOURCE AMONG NEW & USED VEHICLE BUYERS The Internet is the preferred information source among vehicle buyers. In
More informationHow Hyundai changed course to improve the customer journey
How Hyundai changed course to improve the customer journey Author Dean Evans Published Oct 2017 Topics Mobile, Automotive, Experience & Design With online browsing up and store visits down how do marketers
More informationThe Auto Dealer s Guide to Digital Retailing
The Auto Dealer s Guide to Digital Retailing TABLE OF CONTENTS The Digital Retailing Evolution pg. 4 Consumer Expectations pg. 6 Dealer Expectations pg. 8 Consumers Still Want to Visit Dealerships pg.
More informationFor Automotive. Five Steps to Five Stars How Great Online Reviews Accelerate Car Sales
ebook For Automotive Five Steps to Five Stars How Great Online Reviews Accelerate Car Sales What do your buyers say online about their experience? How much do online reviews and star ratings affect walk-ins,
More informationBR-MDCSS MULTI-DEVICE CAR SHOPPING STUDY HOW CONSUMERS SHOP FOR CARS
BR-MDCSS MULTI-DEVICE CAR SHOPPING STUDY HOW CONSUMERS SHOP FOR CARS ABOUT THE STUDY The mobile landscape is vast and hyper-competitive, yet dealers and manufacturers have very little control over how,
More informationTHE GENERATIONAL PERSPECTIVE. How our past defines our future buying behaviors
THE GENERATIONAL PERSPECTIVE How our past defines our future buying behaviors MARCH 2017 Know more. Sell more. Helping brands better understand their customers is what we do. Because the more brands know,
More informationGuest Name and Title: Carol Phillips, President Guest Company: Brand Amplitude
Guest Name and Title: Carol Phillips, President Guest Company: Brand Amplitude David: Hi, this is David Patrick. Welcome to The Brand Show. Today I ll be talking with Carol Phillips. She s the president
More informationmulti-device car shopping study
BR-MDCSS MULTI-DEVICE CAR SHOPPING STUDY HOW CONSUMERS SHOP FOR CARS Methodology In partnership with Ipsos, the AutoTrader.com Multi-Device Car Shopping Study is a three-phase research study among in-market
More informationthe ultimate guide to marketing like an agent for the futuretm
the ultimate guide to marketing like an agent for the futuretm At Safeco, we believe in the enduring value of independent agents as trusted advisors, providing their clients with ease, choice, and advice.
More informationthe ultimate guide to marketing like an agent for the futuretm
the ultimate guide to marketing like an agent for the futuretm At Safeco, we believe in the enduring value of independent agents as trusted advisors, providing their clients with ease, choice, and advice.
More informationINTELIGÊNCIA EM AÇÃO. 23 de setembro IBM Client Center Lisboa
INTELIGÊNCIA EM AÇÃO 23 de setembro IBM Client Center Lisboa Como satisfazer as necessidades de um cliente sempre ativo JOAQUÍN LACAMBRA DIRETOR DE SOFTWARE E SOLUÇÕES ANALYTICS, COMMERCE & SECURITY IBM
More information2014 AUTOMOTIVE BUYER INFLUENCE STUDY
ABIS-14 2014 AUTOMOTIVE BUYER INFLUENCE STUDY SOURCES THAT INFLUENCE PURCHASE INTERNET IS MOST-USED AND MOST-INFLUENTIAL SOURCE AMONG CAR BUYERS YEAR-OVER-YEAR USAGE FOR ALL BUYERS 71 % 75 % 79 % 2011
More informationIntroducing. In-Market Consumers with V12 Data s Proprietary Intender Data Solution
Introducing Identify your in-market consumers with our revolutionary intender data solution. Target and Acquire In-Market Consumers with V12 Data s Proprietary Intender Data Solution A Complete Solution
More informationREACH NEW CAR BUYERS ONLINE: FOCUS ON QUALITY OVER SCALE
REACH NEW CAR BUYERS ONLINE: FOCUS ON QUALITY OVER SCALE REACH AUDIENCES WHO ACTUALLY BUY It is not uncommon for an in-market digital campaign to be designed and measured against tactical KPIs. How many
More information2014 AUTOMOTIVE BUYER INFLUENCE STUDY
ABIS-14 2014 AUTOMOTIVE BUYER INFLUENCE STUDY SOURCES THAT INFLUENCE PURCHASE INTERNET IS MOST-USED AND MOST-INFLUENTIAL SOURCE AMONG CAR BUYERS YEAR-OVER-YEAR USAGE FOR ALL BUYERS 71 % 75 % 79 % 2011
More informationHeadline. Body. Traffic Leaf Your Institute Old Marketing 2 Behind The 6 Automotive Marketing Tactics You Need To Quit Cold Turkey
Headline Body Traffic Leaf Your Institute Old Marketing 2 Behind The 6 Automotive Marketing Tactics You Need To Quit Cold Turkey TABLE OF CONTENTS Introduction... 04 Fall Off The Price Bandwagon... 05
More informationDigital Drives Auto Shopping. November 2013
Digital Drives Auto Shopping November 2013 WHAT WE WANTED TO KNOW How does digital drive auto research and purchasing decisions? 2 WHAT WE FOUND Auto shoppers are open to influence Today s auto intenders
More informationAs Time Goes By. What a Classic Movie and Famous Song Can Teach Dealers about the Customer Experience. Ron Lamb, President Reynolds and Reynolds
Reynolds and Reynolds As Time Goes By What a Classic Movie and Famous Song Can Teach Dealers about the Customer Experience Ron Lamb, President Reynolds and Reynolds As Time Goes By What a Classic Movie
More informationGrow Revenue by Decreasing Cart Abandonment and Increasing Sale Frequency
Grow Revenue by Decreasing Cart Abandonment and Increasing Sale Frequency In 2016, ecommerce merchants lost an estimated $4.6 trillion worth of merchandise to abandoned carts, up from $4.2 trillion in
More informationReachLocal Digital Marketing Program Overview
ReachLocal Digital Marketing Program Overview Grow Your Dealership by Attracting New & Engaged Consumers 1 Grow Your Dealership with Us Nicole Jobes ReachLocal Account Team Senior Internet Marketing Consultant
More informationAnytime Adviser New Car Buying Coach
Anytime Adviser New Car Buying Coach Welcome. This interactive guide offers you strategies for getting the best deal on a new car. Let's begin. Interested in a little guidance to negotiate your best deal
More informationFALL 2017 CONSUMER VIEW
FALL 2017 CONSUMER VIEW In this quarter s Consumer View, NRF examines the consumer attitudes and experiences shaping today s retail environment, including shoppers experiences with technology, what brings
More informationHow to Manage and Maximize Your Dealership Marketing Investments in Today's Multi-Channel Environment
How to Manage and Maximize Your Dealership Marketing Investments in Today's Multi-Channel Environment With Dennis Galbraith, Potratz Advertising Moderated by Mike Bowers, DealersEdge Dennis Galbraith,
More informationUsing Digital Channels to. Acquire, Sell and Grow
Using Digital Channels to Acquire, Sell and Grow Introduction The Customer Expectation Today s customers, especially Millennials, are increasingly adopting services through the digital channel. They ve
More informationGrowing Local Banks in the Millennial Market YOUR GUIDE TO REACHING THE LARGEST DEMOGRAPHIC IN US HISTORY
Growing Local Banks in the Millennial Market YOUR GUIDE TO REACHING THE LARGEST DEMOGRAPHIC IN US HISTORY Introduction Over the past decade, many banks have struggled to achieve growth in a stunted economy.
More information22 TIPS FOR MARKETING POINT OF SALE FINANCE. 22 tips for marketing point of sale finance 01
22 TIPS FOR MARKETING POINT OF SALE FINANCE 01 Offering finance is a well-proven sales tool that can entice new prospects, convince browsers to buy and win sales from the competition. It s a great way
More informationThe DealerRater Guide to Online Reviews: LEVERAGING REVIEWS FOR A COMPETITIVE EDGE
The DealerRater Guide to Online Reviews: LEVERAGING REVIEWS FOR A COMPETITIVE EDGE EXECUTIVE SUMMARY Online reviews are the new word of mouth. A positive online review of your dealership causes a ripple
More informationCivicScience Insight Report
CivicScience Insight Report An In-Depth Look at the Market Maven Persona Once seen as an individual who is an expert in financial markets, a market maven is now a term not only limited to someone who has
More informationSteps to Get Your Cars the Digital Front Line
1. Reduce Reconditioning Time P3 2. Buy the Right Inventory P4 3. Adopt a Market-Based Strategy P5 4. Create Attractive Listings P6 5. Manage Photos Effectively P7 6. Automate Classified Listings P8 6
More informationWHITE PAPER Lending to Millennials
WHITE PAPER Lending to Millennials A Special Report From Entech the makers of AppWorks Millennial Generation Much ink has been spilled over the last few years on Millennials (aka Gen Y) and their importance
More informationBR-MLNLS-2 THE NEXT GENERATION CAR BUYER MILLENNIALS WHAT YOU NEED TO KNOW
BR-MLNLS-2 THE NEXT GENERATION CAR BUYER MILLENNIALS WHAT YOU NEED TO KNOW ABOUT THE STUDY Born after 1980 1, the 75-million-strong Millennial generation is nearly as large as their Boomer parents. This
More informationMobile Influence on Car Shopping
Mobile Influence on Car Shopping Understanding the Role of Mobile to Today s Modern Car Shopper by Zach Englum, Associate Manager, Partner Marketing January 2017 New research shows the importance of mobile
More information35 Ways To Do Real-Time Personalization
35 Ways To Do Real-Time Personalization TABLE OF CONTENTS B2B: GENERATE NEW LEADS MAKE A STRONG FIRST IMPRESSION...4 IMPROVE ACCOUNT-BASED MARKETING...4 HELP VISITORS DISCOVER RELEVANT CONTENT...4 BOOST
More informationJeff Bounds, National Account Director. Service-to-Sales Handoff Equity Mining Webinar Playbook to Success
Jeff Bounds, National Account Director Service-to-Sales Handoff Equity Mining Webinar Playbook to Success AGENDA Today We Will Cover Definition of Equity Mining The 4 Phase Approach Service Drive Customer
More informationThe Secrets Behind Tesla s Great Customer Experience
The Secrets Behind Tesla s Great Customer Experience By Paula Tompkins, CEO and Founder, ChannelNet You would think I would be the ideal automotive customer. After all, I have worked in the automotive
More informationToday s Luxury Auto Owners: How Emotion, Experience, And Loyalty Drive Purchase Decisions JUMPSTART AUTOMOTIVE MEDIA OCTOBER 2017
Today s Luxury Auto Owners: How Emotion, Experience, And Loyalty Drive Purchase Decisions OCTOBER 2017 By Brian Miller, Jennifer Sams Published October 2017 The luxury auto market has undergone a radical
More informationDealer Guidebook. A guide to Google s tools for dealers and their agency partners
Dealer Guidebook A guide to Google s tools for dealers and their agency partners Time for change Guy Schueller Industry Director, Automotive, Google While the auto industry has never stood still, the past
More informationTop 5 Mobile Banking Considerations
A WHITE PAPER BY CRI SOLUTIONS Top 5 Mobile Banking Considerations By: Corey DeJong 1.Your Competition Pool Just Got A Lot Bigger STAY RELEVANT Reports show 40% of Americans have not stepped through the
More informationJust under half of buyers used multiple devices while shopping for their vehicle 14 % Desktop/ Laptop Smartphone
1 OUR REACH Just under half of buyers used multiple devices while shopping for their vehicle 46 % (46 % New, 46 % Used) Used Multiple Devices While Shopping 14 % (14 % New, 14 % Used) ONLY Used A Mobile
More informationCase Study: Automotive
AUTOMOTIVE The Portland Auto Show mobile campaign saw a steady engagement rate over 20%, which is well above average for mobile advertisers. With no ticket giveaway running, these performance metrics are
More information5 Digital Retailing Mistakes to Avoid
5 Digital Retailing Mistakes to Avoid About DealerOn DrivingSales Top Rated Website Provider, 2011-2018 Only provider to have won the last 7 Years In A Row! 2X Digital Dealer Website Excellence Award Winner
More information2017 GUIDE TO DISPLAY ADVERTISING
THE 2017 GUIDE TO DISPLAY ADVERTISING FOR AUTO DEALERS, DIGITAL ADS ARE HERE TO STAY. Digital advertising investment in the auto industry increased 22 percent in 2016, and is expected to jump another 17
More informationC R E A T I V E P L A Y B O O K. Tier 3 Automotive
C R E A T I V E P L A Y B O O K Tier 3 Automotive 2017 What is this? This document will help empower you to build next-level Tier 3 Auto-specific creative that will help drive stronger business results
More informationMoney on the move Why the financial sector should deliver more mobile experiences
Money on the move Why the financial sector should deliver more mobile experiences A New Financial Space to Stand Out In With the rise of mobile banking, consumers are more open to the idea of managing
More informationINNOVATING THE FUTURE OF MOBILITY
INNOVATING THE FUTURE OF MOBILITY Becoming a Phy-gital Dealer September 1, 2017 Madhu Nutakki, Chief Digital Officer DRAFT 2 THE FUTURE OF MOBILITY QUESTIONS FOR PHY-GITAL" DEALERS 1 What is mobility today?
More informationDigital Marketing Solutions
Digital Marketing Solutions For Kia Dealerships Before internet marketing, you knew your active shoppers because they were on your lot. Today, buyers are online, shopping in a way that can feel hard to
More informationHow Millennials are changing payments and processes
How Millennials are changing payments and processes May 2, 2017 2017 Wells Fargo Bank, N.A. All rights reserved. For public use. Meet our speakers Ryan Jenkins Millennial and Generation Z speaker and author
More informationBack to School E-Commerce
The Retailer s Guide to Back-to-School E-Commerce....................................................... 2 The Retailer s Guide to Back to School E-Commerce Students are still soaking in the summer sunshine,
More informationBUY ONLINE. ANYTIME. ANYWHERE. THE WORLD S FIRST
BUY ONLINE. ANYTIME. ANYWHERE. THE WORLD S FIRST FULLY INTEGRATED DEALER-CENTRIC CAR-BUYING WEB APPLICATION THE EXPERTS SAID OUR INDUSTRY NEEDED A BREAKTHROUGH CHANGE They told us we would need to get
More informationThe Zero Moment of Truth Macro Study. Google/Shopper Sciences U.S., April 2011
The Zero Moment of Truth Macro Study Google/Shopper Sciences U.S., April 2011 Objectives How is shopper behavior changing in a digitally powered world? What role do new media like social & mobile in shopping?
More informationHeadline. Description Specifications. BusinessManager. Customizable Marketing Materials
Headline Description Specifications Customizable Marketing Materials I Index BusinessManager Tools for ProfitStars Direct BusinessManager Brochures Business Facing Sheet...2 Trifold Brochure...3 BusinessManager
More informationTHE DIGITAL DAYS OF MARKETING. Pay-Per-Click s Role in the Automotive Industry A MOTIVATED MARKETING WHITE PAPER
THE DIGITAL DAYS OF MARKETING Pay-Per-Click s Role in the Automotive Industry A MOTIVATED MARKETING WHITE PAPER WELCOMING A NEW AGE OF CONSUMERISM While the brick-and-mortar shops that line city blocks
More informationSocial Media Is More Than a Popularity Contest
Capturing Attention, Building Relationships, and Making Sales in a Digital World Social media doesn t sell cars is still a common perception in the automotive industry. The truth? It doesn t, directly
More informationHOW THE BEST DEALERS USING LOYALTY PROGRAMS TO BOOST CUSTOMER RETENTION
HOW THE BEST DEALERS STAY TOP-OF-MIND USING LOYALTY PROGRAMS TO BOOST CUSTOMER RETENTION EXECUTIVE SUMMARY Customer retention is every dealership s goal, but few have mastered a practical way to accomplish
More informationD IG ITAL R E TAILING A ND LION CO UNTRY K I A. How Digital Retailing tools increased deal-ready leads, conversions, and gross profit.
D IG ITAL R E TAILING A ND LION CO UNTRY K I A How Digital Retailing tools increased deal-ready leads, conversions, and gross profit. A LOCAL DEALERSHIP, STAYING AHEAD OF THE CURVE. How Lion Country Kia
More informationA Retailer s Guide to Getting Omnichannel Customer Service Right
A Retailer s Guide to Getting Omnichannel Customer Service Right 2 Contents 04 Why You Need Omnichannel Customer Service 05 What Customers Expect 06 The Boiling Point 07 Performing a Customer Service Audit
More informationHow Mobile Friendly Stores Are Changing the Landscape of Selling Promotional Products
How Mobile Friendly Stores Are Changing the Landscape of Selling Promotional Products Presented By: Dan Halama BrightStores, Inc. President & Founder January 11, 2016 8:00 a.m. 9:00 a.m. Very Exciting
More informationHow Automakers Are Building Effective Customer Experiences. Conclusions Paper
Conclusions Paper How Automakers Are Building Effective Customer Experiences Insights from the Automotive News webinar How to Create Effective Customer Experiences Featuring: Angelia Herrin, Editor of
More informationE-Commerce Best Practices for Distributors
E-Commerce Best Practices for Distributors Presented by: i-report Industry Insight, Information & Intelligence sponsored by: Distributors that offer e-commerce are part of a market that, according to market
More informationAccenture conducted a global survey of 13,000 drivers in 11 countries including the US*
Consumers would like the Auto Industry to offer a better customized online experience. They also believe better digital marketing could make the car-buying process faster and that the industry should adopt
More informationTHE RETAIL TECHNOLOGY MARKET INDICATOR REPORT MIND THE GAP
THE RETAIL TECHNOLOGY MARKET INDICATOR REPORT MIND THE GAP The modern retail environment is facing challenging times and we can see that much needs to be done to ensure the profitability of physical stores.
More informationA quick guide to using Quantcast
A quick guide to using Quantcast (For Marketers/Agencies.) Quantcast has the most advanced technology for understanding and delivering audiences, handling over 300,000 real-time online media events per
More informationMillennials vs. Boomers Are There Any Differences?
Millennials vs. Boomers Are There Any Differences? Graham Knowles Enterprise Solution Architect [24]7 2017 24/7 CUSTOMER, INC. Boomers: The Generation That Built the Internet Quiz Question 1 In What
More informationA quick guide to using Quantcast
A quick guide to using Quantcast A quick guide to using Quantcast (For Marketers/Agencies.) Quantcast has the most advanced technology for understanding and delivering audiences, handling over 300,000
More informationRESEARCH RESULTS. Annual June Survey Yields Strongest YTD Sales Report in Poll s History SALES, TRAFFIC AND EXPECTATIONS SALES AND TRAFFIC COMMENTARY
Annual June Survey Yields Strongest YTD Sales Report in Poll s History At the half-way mark of 2016, Levin Management retail tenants are reporting strong year-to-date performance and optimism for the coming
More informationThe Elephant in the (Empty) Showroom. Why Digital Reputation Management is Essential for Dealership Success
Why Digital Reputation Management is Essential for Dealership Success There s a big elephant standing in every showroom. It s something many automobile retailers know is there, but all too often they choose
More informationYour website is the start of the sales process.
Digital Retailing Your website is the start of the sales process. Today automotive shoppers spend more time researching their next vehicle online and less time in the physical showroom. Dealertrack Digital
More informationMEDIA USAGE IN MANUFACTURING MARKETING STRATEGY, SURVEY RESULTS AND BUYER ANALYSIS. gardnerweb.com
MEDIA USAGE IN MANUFACTURING MARKETING STRATEGY, SURVEY RESULTS AND BUYER ANALYSIS gardnerweb.com MEDIA USAGE IN MANUFACTURING MARKETING STRATEGY, SURVEY RESULTS AND BUYER ANALYSIS MARKETS Automotive /
More informationMulti-Channel Marketing: Best Practices for Building Financial Education into your 2019 Strategy
Multi-Channel Marketing: Best Practices for Building Financial Education into your 2019 Strategy November 2018 1 Introductions + Overview 2 Building a Marketing Strategy Agenda 3 Optimizing Your Channels
More informationFrom Insurance Agent to Trusted Advisor: How to Cultivate Customer Loyalty
From Insurance Agent to Trusted Advisor: How to Cultivate Customer Loyalty Introduction Policyholders expectations have changed. No longer are they satisfied with an adequate service experience from their
More information5 TIPS TO BUILD TRUST WITH THE DIGITAL CAR SHOPPER
5 TIPS TO BUILD TRUST WITH THE DIGITAL CAR SHOPPER Today s auto shoppers rely on the Internet to gather information, compare prices and communicate with dealers. Accustomed to using sites like TripAdvisor
More informationDon t settle for the best customer experience in your industry, deliver the best one period
Don t settle for the best customer experience in your industry, deliver the best one period Author Jim Lyski Published Oct 2017 Topics Search, Experience & Design, Omnichannel In an environment of rapidly
More informationU.S. COMMUNITY BANK RESULTS. Creating a New Level of Bank Service for Community Bank Customers U.S. COMMUNITY BANKS 1
U.S. COMMUNITY BANK RESULTS Creating a New Level of Bank Service for Community Bank Customers U.S. COMMUNITY BANKS 1 CREATING A NEW LEVEL OF SERVICE FOR U.S. COMMUNITY BANK CUSTOMERS Welcome to the third
More informationSponsored by. What s next for checking accounts
Sponsored by What s next for checking accounts Dave DeFazio Partner dave.defazio@strategycorps.com 615-498-5220 linkedin.com/in/davedefazio @DaveDeFazio Twitter 3 The Free Checking Era 4 5 Totally Free
More informationAFL-CIO. Commercials Organizing & Recapture Initiative Member Toolkit. #BestInTheBiz SAGAFTRA.org/BestInTheBiz
AFL-CIO Commercials Organizing & Recapture Initiative Member Toolkit #BestInTheBiz Dear SAG-AFTRA Leaders and Members, Our union is embarking on a comprehensive, multi-faceted commercials organizing and
More informationTRADE APPRAISAL: HOW TO NARROW THE GAP TO CLOSE MORE DEALS BLACK BOOK WHITE PAPER
TRADE APPRAISAL: HOW TO NARROW THE GAP TO CLOSE MORE DEALS BLACK BOOK WHITE PAPER JANUARY 2018 ENSURING THE RIGHT TRADE APPRAISAL WITH YOUR CUSTOMERS The divide that remains between dealers & consumers
More informationRETAIL BANKING. Customer Experience Management
RETAIL BANKING Customer Experience Management Thomas K. Hershberger President/CEO Cross Financial Group Lincoln, NE tom@crossfinancial.com 402-441-3131 August 6, 2018 Customer Experience Management (CXM)
More informationTHE 2018 GUIDE TO DISPLAY ADVERTISING
THE 2018 GUIDE TO DISPLAY ADVERTISING Ad investment in the auto industry rose 25% in 2018. For auto dealers, digital ads are here to stay. Digital advertising investment in the auto industry increased
More information8.2m. used cars sold in the 12 months to March
Market overview The automotive market today The UK automotive marketplace continues to grow. Used car volumes are benefitting from previous new car growth, which is expected to decline modestly from the
More informationFinding Durable Moats is the Key to Finding Good Investments
Finding Durable Moats is the Key to Finding Good Investments DISCLAIMER: This document does not constitute an offer to sell or the solicitation of any offer to buy. No part of this document is a recommendation
More informationEvolving the Digital Marketing Experience. Mike Rother, SVP and GM Dealer.com
Evolving the Digital Marketing Experience Mike Rother, SVP and GM Dealer.com Every experience matters. Who are we today? The Premier Digital Marketing Solution & Partner Your digital marketing platform.
More informationEngaging People. Driving Sales. May 2015 Vol. 5, Issue 5 RETAIL NEWS INSIDER
Engaging People. Driving Sales. May 2015 Vol. 5, Issue 5 RETAIL NEWS INSIDER Market Watch By Retail News Insider Historically, retailers and CPGs have focused on advertising and marketing efforts that
More informationPlenti Store Level Execution Toolkit
Plenti Store Level Execution Toolkit Plenti Store Level Execution Toolkit Objective: Synthesize key program information to facilitate best-in-class store level execution Approach: Provide tools to ensure
More informationBuick Ranks Highest among Mass Market Brands; Porsche Ranks Highest among Luxury Brands
Product Specialists Help New-Vehicle Owners Understand Technology, Enhance Ownership Experience, Increase Future Demand, J.D. Power Finds Buick Ranks Highest among Mass Market Brands; Porsche Ranks Highest
More informationLecture Materials RETAIL BANKING
Lecture Materials RETAIL BANKING Virginia Heyburn Vice President, Strategic Pursuits Fiserv virginia.heyburn@fiserv.com Miami Beach, Florida 786-239-4898 August 8, 2017 Vision 2020: Growing the Banking
More informationPrint Advertising. in 2015 and beyond
Print Advertising in 2015 and beyond PRINT USED TO BE THE LOGICAL CHOICE FOR ALL MARKETERS. It was also one of the very few choices a brand had. Today though a marketer has more than 60 advertising channels
More informationShorten the Trade Cycle to Sell More Vehicles. AutoAlert reveals key findings from new Study
Shorten the Trade Cycle to Sell More Vehicles AutoAlert reveals key findings from new Study Disrupt the Trade Cycle and Take Control of Your Sales Growth According to the latest U.S. vehicle registration
More informationCDK Digital Marketing Websites Features Summary
CDK Digital Marketing Websites Features Summary CDK Global is the largest global provider of integrated information technology and digital marketing solutions to the automotive retail industry. CDK's digital
More informationIT S TIME FOR YOUR MARKETING TO SOAR. Strategy. Opportunity. Automation. Results.
IT S TIME FOR YOUR MARKETING TO SOAR Rise Above the Competition with Eagle s Marketing Platform, SOAR. Building a strong business strategy that includes all of the available marketing channels can seem
More informationThe Stressed Shopper s Journey: shoppers hit points of friction on their way to the holiday finish line.
12121 Bluff Creek Drive, Suite 150 Los Angeles, CA 90094 Kelton's 2016 Holiday Study Tis the Season to Be Stressed: holiday shopping can raise blood pressure faster than a honey ham. Nearly every (95%)
More informationFast Forward in Automotive Finance
Fast Forward in Automotive Finance WHAT DO CAR BUYERS AND OWNERS EXPECT FROM THE FINANCING PROCESS? WE FOUND OUT... Each year, Capgemini asks consumers from all over the world about what they want as they
More informationLSCU MEDIA PLAN MIAMI FINAL 5/15/14
LSCU MEDIA PLAN MIAMI FINAL 5/15/14 AGENDA Planning Parameters Media Strategy Media Recommendation Media Flowchart Budget Summary 2 PLANNING PARAMETERS Objectives: Primary: Continue to create consistent
More informationCar Shoppers Are Judging You
Car Shoppers Are Judging You How Digital Word of Mouth Influences Your Sales Exclusive new research shows how consumers are using reviews to make decisions on what to buy and who to buy from and it may
More informationCox Automotive s Mark O Neil Offers Keys to Finding Your Way Through the Unmapped Territory of a Growing and Changing Used Car Market
A Map to Success Cox Automotive s Mark O Neil Offers Keys to Finding Your Way Through the Unmapped Territory of a Growing and Changing Used Car Market By Mark O Neil The automotive business today is driving
More informationLove My Credit Union Rewards All Program Bundle Overview
Love My Credit Union Rewards All Program Bundle Overview Overview The Love My Credit Union Rewards All program bundle offers credit union members great discounts from Sprint, TurboTax, TruStage, ADT, and
More informationSpend-Setters. Millennials are big spenders, collectively spending $1.4 trillion annually by 2020,
MILLENNIALS Millennial consumers are highly coveted by marketers because they re beginning to shape their shopping behavior and they have real spending power. Want to learn how they buy, how they consume
More information