Judy Tresnowski Portfolio Educational Publishing Experience. Design and Marketing Director 5.

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1 Educational Publishing Experience Design and Marketing Director 5.5 years Supervising Designer 8 years Prototype Designer 3.5 years Senior Designer 1.5 years Contributing Designer/Judge 12 years

2 Click Here Northpoint Horizons Main Website Art Direction, CMS, Marketing Manager, Webmaster

3 Click Here Northpoint Horizons ecommerce Website Design, CMS, Marketing Manager, Webmaster

4 Click Here Website WINNER FOR BRANDING 2012AEP BEACON Interactive cube Northpoint Horizons Video Branding NPH Tagline, Overall Design, Art Direction, Content and Marketing Strategy Print and Online Catalog USB credit card shape drive tipped on to the catalog cover. USB drive contained all program sampler lessons, marketing materials and catalog.

5 Judy Tresnowski Portfolio Northpoint Horizons Corporate and Product Logos design, Art Direction

6 Click Here Northpoint Horizons Science and Math CAVS Grades K-8 Branding Design, Art Direction, Packaging Design and Marketing

7 Portfolio C H ER TEA 1 Click Here FINALIST AEP AWARDS 2012 RD 201 WA IC E CHO A LEARNING MAGAZINE DAA Judy Tresnowski Northpoint Horizons TM A Multisensory Approach to Greater Reading Comprehension Early Intervention 360 Reading Program Components: Design, Art Comprehensive Assessment + Intervention + Home Connections = 360 of Learning! Direction and Marketing

8 Judy Tresnowski Portfolio Online marketing/publicity campaign introducing NPH Click Here SILVER TRUMPET AWARD PUBLICITY CLUB OF CHICAGO 2009 WINNER AEP BEACON AWARDS FOR ONLINE MARKETING 2009 Northpoint Horizons Teachers submitted essays and answered questions about their experiences and thoughts. Key question was who they wanted as a Principal for a Day. Barack Obama had the most votes, with runner-ups: Oprah Winfrey, Bill Cosby, Abraham Lincoln, and Hillary Clinton. Results from campaign: 1200 essays submitted spike in web traffic of 500 to 700 visits daily survey provided valuable data on targeted market 4 winners chosen and further promotion on their essays were featured in teacher monthly newsletters press releases were picked up by several news sources including the following: Teacher Appreciation Day Contest and NPH Publicity Campaign Strategy, Implementation, Survey, Media Direction, Design

9 WTEACHERʼS CHOICE A LEARNING MAGAZINE ARD 2005 Houghton Mifflin Harcourt Activate Early Learning Program Development, Design, and Art Direction

10 Table of Contents introduction 3 executive 4 finance 8 human resources 12 publishing 15 marketing 30 operations 36 sales 48 austin 54 appendix 58 Houghton Mifflin Harcourt Corporate Recruiting Research Product Marketing Creative Services Project Management Binder Who We are the outsiders inside a team of unbiased researchers who provide the statistically significant and meaningful research that reveals product strengths and weaknesses, and informs business decision-making. Our mission is to illuminate and educate not advocate. What We secure and analyze the data that comprises our research, and then we present our findings without prejudice as to whether the facts and numbers support or do not support business decisions such as the decision to publish. How Primary Market Research o Managing and coordinating all aspects of quantitative and qualitative primary research projects o Developing focus group discussion guides 36 Harcourt Achieve 2005 Who We are the team that serves as the connection point between customers, product development, and product sales. We translate the needs and wants of the customers into products that are needed in classrooms. And we ensure that field sales representatives have all the marketing tools they need to be successful in selling our products to their customers. What We use our experience in educational publishing and as former educators, product developers, sales people and business managers to help determine the products Harcourt Achieve needs to win market share and to pro- vide what materials our sales force needs to be successful selling them. How Vision Statement elearning Our core competencies Market Intelligence/Strategy, produce the direction, guidance, and vision for elearning including: products for all areas across the publishing o Product Proposal Analysis plan, either as stand-alone programs or integrated with print products. We define the essence of a technology product in terms of its ability to deliver real solutions to customer needs, while adhering to the Harcourt Achieve mission and goals. The elearning products we create reflect a unique energy and life that cannot be duplicated in print media. By learning from research and end users, we bring movement to static products within all markets, and we present total solutions to meeting the varied needs of all learners. Who Who We are the conceptual thinkers, writers, and graphic de- of contact for initiating all Our team is the first point signers who create the supportive sales and marketing munication programs and/or national marketing com- collateral materials and Web projects. Project management liaises across the mar- content. Our mission is to put the magic in the message. keting group, other Harcourt Achieve departments and external agencies to develop, produce and deliver a wide What variety of promotional materials, including sales literature, Working closely with the Product Marketing Managers, who provide essential advertising and online tools. direct marketing, catalog, marketing and sales information and thinking, we create project on track, on time, Our mission is to keep every well-articulated, marketfocused content and eye- and on budget. catching materials that spark and focus direct marketing, What catalogs, events, and the We schedule and oversee Web. the workflow process all marketing materials from a single postcard to a fullblown marketing campaign. How Once a project is started, we Develop differentiated messaging and clearly articu- initiator of the project, usulated USPs (unique selling ally the Product Manager) to propositions) for each 1. prod- We learn. By keeping abreast of new market and technology point B (the writer-graphic uct to meet the businesstrends, we conceptualize design solutions team) to and help then students to who goals for marketing/promo- elearning Key Contributions shepherd it from point A (the cannot learn through traditional each of the print many media. creative, tional/advertising materials approval, and production 2. We analyze. We generate compelling new products and across all media, including steps that turn it into a fineither drive or provide input into the PPA process. 3. We dialogue. We look to other Harcourt Marketing Achieve depart- 37 ments to help define the parameters of the technology product story. 4. We produce. We create product architectures and prototypes that reflect the product story, including functional and technical specification documents that aid our developers in producing the product and guide our Quality Assurance(QA) analysts during testing. 5. We lead. We interface with designers, writers, and other Prototype Design, Art Direction, Project Management of Print Program internal and external sources to create and review technology specifications. We guide our resources toward defining best practices and content that best reflects the product story. 6. We deliver. After merging our content and technology solutions, our QA group ensures that what we deliver to our customers meets the product specifications and operates without defect. 7. We support. We act as a resource for Manufacturing, Inventory, Marketing, Sales, and Technical Support during the launch and throughout the life of a new product. elearning 26 Harcourt Achieve Publishing, elearning 27

11 Click Here Houghton Mifflin Harcourt Literacy by Design Prototype Design, Art Direction, Project Management of Print Program

12 OF AWARD EXCELLANCE CBC BOOK & MEDIA 2003 ANNUAL DESIGN SHOW Magazine 2003 PRINT Houghton Mifflin Harcourt Pebble Soup Explorations Design, Art Direction, and Marketing

13 Houghton Mifflin Harcourt Pebble Soup Letter Kit Design and Art Direction

14 OF AWARD EXCELLANCE CBC BOOK & MEDIA 2000 ANNUAL DESIGN SHOW Magazine 2000 PRINT Houghton Mifflin Harcourt English In My Pocket Product Development, Design, and Art Direction

15 Pearson Education/ Scott Foresman Middle School Math Teacher s Edition Prototype design, Art Direction, Design and Production Management for Interior Pages

16 Pearson Education/ Scott Foresman Science Grades 3, 4, 5 & 6 Student Edition Prototype Design, Art Direction, Design and Production Management for Interior Pages

17 Publications International Play-a-Sound Books, Disney s Pocahontas Design and Art Direction, Worked Directly with Disney

18 Publications International Play-a-Sound Books, Yankee Doodle Songs Concept, Design and Art Direction

19 Publications International Rainbow Pre-K Concept Books Concept, Design and Art Direction

20 Publications International Baby Animals Book Series Concept, Design and Art Direction

21 Association of Educational Publishers Flip for Magazines Promotion Design, Art Direction