Build-A-Bar. Stephanie Engle, Charlie Kritzmacher, Sara Land, and Jared Lin

Transcription

1 Build-A-Bar Stephanie Engle, Charlie Kritzmacher, Sara Land, and Jared Lin

2 Problem People eat a lot of bars because they re convenient Many people want this convenience, but they can t or don t want to just take what s on the shelf

3 Solution - Build-A-Bar: Build the bar for you

4 Product Build-your-own (pre-made options available) oat based bar using natural ingredients, sweets, & supplements

5 Market People seeking customizable & convenient food Working parents with little time to prepare food People with food allergies & their parents Athletes pursuing peak performance Etc.

6 Business model - Web sales of bulk custom bars

7 Pricing Price per bar: $1.47 Cost per bar: $0.75 Profit per bar: $0.72 Margin: 49.1%

8 Competitive landscape Customizable Appeal to sweet tooths Chocomize Element Bars Youbars Affordable Others considered: CLIF Bars LARA Bars Quest Bars Jimmy Bars Kind Bars Luna bars Build-A Bar Candy bars Nature Valley Kellogg bars

9 Competitive position Affordable & customizable Caters to both healthy & unhealthy consumers Personal lifestyle brand Beautiful & intuitive user experience

10 Milestone planning 1. Survey market, Develop ingredients 2. Test feasibility & experience with MVP 3. Full product Test

11 Financing $15,000 sought in capital for initial web operations Friends and family Bootstrapping

12 Future Plans Custom website development Distribution, Advertising, Partnerships Customer engagement reward system Vending machine development

13 Competitive position Build-A-Bar is competitive because: We offer a virtually infinite product portfolio We provide the only custom bar product which simultaneously appeals to both health conscious and indulgent consumers We undercut competitors in price We make purchases simple and intuitive through simple and engaging user experiences We have a unique lifestyle brand creating value beyond the product We allow users to engage with this brand by sharing their bar creations with others

14 Market Initially: Niche markets (gym goers, moms/dads, students) Top 5 Healthiest Cities: Minneapolis, D.C., Boston, Portland, San Francisco Easier to reach and will target with ads Long-term: You - We have bars for everyone, but we build them for you

15 Business model Sell customized bars in bulk through website Sell popular pre-selected bars through vending machines Sell pre-selected bars through general stores, nutritional supplement stores, and snack shops

16 Pricing ONLINE SALES Price per bar: $1.47 Cost per bar: $0.75 Profit per bar: $0.72 Margin: 49.1%

17 Online sales via targeted advertising and word of mouth Viral sales via social media ( Share your creation ) Recreational/athletic facilities (NYSC, LA Fitness, Bally, Curves) General store retailers (Family Dollar, 7-Eleven) Nutritional supplement retailers (GNC, Vitamin World) Distribution

18 Private gym networks Ingredients providers Gas stations, rest stops, and general stores Exclusive athletic team partnerships Social media celebrity endorsements Partners

19 Kitchen Startup Basic functioning website and payments system Collection of ingredients In-house creation of bar and local delivery Minimum viable product

20 Competitive position - Competitors Element Bars & Youbars PROS: Also customizable, earlier to market, use locally sourced foods, also use web as main form of sales CONS: Allow for healthy but not unhealthy types, UX is not appealing and difficult to navigate, more expensive ($3/bar), relatively unknown brands CLIF Bars, Kind Bars, ThinkThin Bars, Quest Bars PROS: Also sell online, large product portfolios, established brands CONS: Not customizable, allow for healthy options but not unhealthy types (only simulated unhealthy tastes), more expensive ($3-5/bar) Chocomize Chocolate Bars PROS: Also customizable, appeal to unhealthy consumers, nice UX CONS: No healthy options, luxury product ($8+/bar)

21 Pricing

22 Online sales projections

23 $300,000 for development of vending machine Strategic corporate partnerships Vending machine manufacturers (Intelligent Dispensing Solutions, Royal Vendors) Debt from financial institutions Pay off within 5-year projection period with proceeds from both operations Financial Analysis

24 Pricing MACHINE SALES Price per bar: $2.00 Cost per bar: $0.70 Profit per bar: $1.30 Margin: 65.0%

25 Vending machine sales projections

26 Milestone 1 Market Research Survey Prospective Market Determine Viability Tune Product Product R&D Ingredient Development Bases, Coatings, Fillings Bar Assembly

27 Milestone 2 Beta Product Test Hand-Made Bars Test Ingredients Further Develop Recipes Bar Builder Technology R&D 3-D Printer for Food Speed, Quality, Sanitation Scaling

28 Milestone 3 Full Product Test Bars Built Via Automation Test Efficacy of Bar-Builder Vending Machine R&D Integration R&D FDA Considerations