Online Marketing. Marketing Systems and Services. Technology. Customer Care. Online Marketing. Institute of Intercultural competence.

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Cuthbert Hawkins
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1 Online Marketing Marketing Systems and Services Technology Customer Care Institute of Intercultural competence Online Marketing Design and Video

2 What we do effective world creates and implements international online marketing performance and brand campaigns in 36 languages and in more than 60 countries Business Unit_Online Marketing 2

How we do it Clearly defined goals Hand in hand with the client we plan, develop, execute and evaluate marketing campaigns that are tailor-made for specific markets and customers.

3 How we do it Clearly defined goals Hand in hand with the client we plan, develop, execute and evaluate marketing campaigns that are tailor-made for specific markets and customers. One focal point of contact The effective world group manages all communications and processes between local subsidiaries, service providers and partners for the duration of every campaign. Fully transparent services Marketing controlling and end-to-end documentation ensure efficiency, transparency and maximum ROI (return on investment) Business Unit_Online Marketing 3

Your benefits Increased Sales Leverage Increased turnover from more leads, more soft leads from tracking or prospecting industrial catalogues,

4 Your benefits Increased Sales Leverage Increased turnover from more leads, more soft leads from tracking or prospecting industrial catalogues, better leads following preparatory and address qualification and the optimisation of lead management Business Unit_Online Marketing 4

5 Your benefits Performance Analysis Conception, implementation and management of accurate, fast, global measurement of marketing performance with SEO Tools, monitoring of social media, Google Analytics and lead tracking Business Unit_Online Marketing 5

Your benefits Online Marketing Management Full online marketing services: consultation, strategy and concept development, banner design, media production (pictures,

6 Your benefits Online Marketing Management Full online marketing services: consultation, strategy and concept development, banner design, media production (pictures, video, microsites, landing pages), translations in 30 languages, the management of industrial catalogues and online press releases Business Unit_Online Marketing 6

Where the effective team excels Online marketing experts Google Professionals; marketeers for Bing, Yandex, Baidu and Naver; specialists for LinkedIn, xing, weixin, weibo, etc.

7 Where the effective team excels Online marketing experts Google Professionals; marketeers for Bing, Yandex, Baidu and Naver; specialists for LinkedIn, xing, weixin, weibo, etc. SEO experts; Google Analytics Professionals; Searchmetrics partner (SEO platform); Social media analysts (Brandwatch) Linguistic and cultural competence; long-term international experience; passion, precision and perseverance Business Unit_Online Marketing 7

8 Analysis Concept Strategy Online marketing management Intelligent, international marketing tactics and campaigns Online media planning Development of new campaign ideas, design, international media leverage Conceptualisation and planning of landing pages, microsites Relaunch management Consultation, implementation of measures to protect the investment in a website relaunch Efficient application and practical usage of analytical systems SEO platform (Searchmetrics Suite) Tracking systems Google Analytics Social media monitoring (Brandwatch) Business Unit_Online Marketing 8

9 International Online Marketing Services Brand and product messaging and competitive positioning Search engine advertising Google, Bing, Yandex (Russia) Baidu, 360.com, (China) Naver, Daum (Korea) Display advertising Banner (Flash, Image) Video ads Social media advertising Facebook, Google+, YouTube LinkedIn, Xing (professional networks) Weibo, WeChat (China) Re-Marketing/ Re-Targeting Strategy Code delivery and installation Rules in GA Banner design, Call-2-Action Global reach, Controlling, Multilingual reporting Business Unit_Online Marketing 9

10 International Online Marketing Services Brand and product messaging and competitive positioning Search engine optimisation Technical services Editorial services (Basis SEO Tools) Industrial catalogue advertising Media selection and reservation Management Monitoring Intercultural Services Global brand name perception and acceptance Examination of advertising texts and images /websites Adaptation of websites to local markets Press Services Media selection and reservation Distribution of press releases Monitoring Global reach, Controlling, Multilingual reporting Business Unit_Online Marketing 10

requirements, set-up of account, analysis and evaluation of reports Sales tool for analysis of site visitors, address qualification, preparatory qualification Social media

11 Marketing Systems and Services Success measurement and optimisation Searchmetrics Google Analytics effective.tracking Brandwatch One global system for all search engines, instead of searching for errors, display and immedaitely optimise SEO ranking: Briefing, defining analytical requirements, set-up of account, analysis and evaluation of reports Sales tool for analysis of site visitors, address qualification, preparatory qualification Social media monitoring, Definition of alerts, queries, setting up reports, dashboards Where are we and where does the competition stand? How many, how often, where from? Who was there? What is being said about us, where and how often? Business Unit_Online Marketing 11

12 Workflow and processes Input Strategy Execution Reporting Optimisation 1 2 2a Client briefing, 1 st meeting Analysis Concept Strategy Workshop Campaign OM Website Launch Analysis Controlling Tests Ideas Improvements Consulting Workshop Business Unit_Online Marketing 12

13 Why effective world? Long-term experience in digital marketing Certified online marketing specialists Access to global contacts via one local partner 100% transparency of all processes Accurate, detailed and fully comprehensible communication at all stages of the campaign Business Unit_Online Marketing 13

14 What our clients say For Sesotec the K2013 was up till the present the most successful K trade fair ever. Many of the visitors to our stand had previously been informed of our presence by effective world or had even already made an appointment. During the trade fair effective world conducted a survey concerning our new key visuals in five languages with just two members of staff! That is exactly the type of efficiency we require. For this reason we will be happy to work with effective world again in the future. Brigitte Rothkopf Corporate Marketing Business Unit_Online Marketing 14

15 What our clients say For the past five years, the effective world group has been managing our global online marketing campaigns. With the opening of the new KUKA factory in China, effective world was able to develop one of the most successful vertical marketing campaigns in the automation industry. The local support from effective world in both Germany and China has proved to be profitable. They have a convincing combination of online marketing knowledge and B2B competence in the Chinese market Boris Dolkhani Head of Corporate Marketing, KUKA Roboter GmbH Business Unit_Online Marketing 15

Contact effective GmbH L 13, 3-4 68161 Mannheim Germany T: +49 621 17893 0 F: +49 621 17893 18

16 Contact effective GmbH L 13, Mannheim Germany T: F: mannheim@effective-world.com Business Unit_Online Marketing 16

17 Copyright 2014, effective world effective GmbH Foto: Ernst Fesseler, 2012 Tobias Schrenk, 2015 Design: Ziran Xie, 2014 Text: effective GmbH This presentation is the intellectual property of effective GmbH. The reproduction or use of any content, concepts or ideas may only take place with the written consent of effective GmbH. Bu sunumun telif hakkı effective GmbH ye aittir. İçerik ve konseptler, ancak effective GmbH nin yazılı izni ile kullanılabilir. Cette présentation Powerpoint est la propriété d effective GmbH et est exclusivement destinée à la présentation. Le contenu ainsi que les idées et concepts cités dans cette présentation ne peuvent être utilisés qu avec le consentement préalable et écrit de la société effective GmbH. Diese Präsentation ist geistiges Eigentum der effective GmbH. Jede Verwendung des gesamten Textes oder die Verwendung von Teilen der Konzeption oder der Ideen kann nur mit schriftlichem Einverständnis der effective GmbH erfolgen. Todos los derechos reservados. El contenido y la estructura de esta presentación están protegidos por los derechos de autor. Las informaciones o datos de la misma no pueden ser utilizados ni reproducidos de ninguna forma ni en parte sin la aprobación previa por escrito de effective GmbH. effective GmbH 是该文件中所有页面设计页面内容的著作权人 ; 文档中所引用的图片部分来自于商业图库或个人相册, 仅限于本文件演示用途未经本公司授权, 任何个人或者组织不得抄袭转载摘编修改本文件内容 ; 本公司与他人另有协议或法律另有规定的除外 Business Unit_Online Marketing 17

Online Marketing. Marketing Systems and Services. Technology. Customer Care. Institute of Intercultural competence.

Online Marketing. Marketing Systems and Services. Technology. Customer Care. Institute of Intercultural competence. Online Marketing Marketing Systems and Services Technology Customer Care Institute of Intercultural competence Marketing Systems and Services Design and Video What we do Marketing Systems and Services