Social media is like teen sex. Everyone wants to do it. Nobody knows how. When it s finally done there is surprise it s not better.
|
|
|
- Kellie Spencer
- 6 years ago
- Views:
Transcription
1 Social media is like teen sex. Everyone wants to do it. Nobody knows how. When it s finally done there is surprise it s not better. Avinash Kaushik, Analytics Evangelist, Google photo by Zellaby on flickr.com
2 Officially, social media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos, and audio.
3 IT S ALSO A FANCY WAY TO DESCRIBE THE ZILLIONS OF CONVERSATIONS PEOPLE ARE HAVING ONLINE 24/7. photo by Kris Hoet on flickr.com
4 REASON #1 BECAUSE 3 OUT OF 4 AMERICANS USE SOCIAL TECHNOLOGY. Forrester, The Growth Of Social Technology Adoption, 2008
5 REASON #2 BECAUSE 2/3 OF THE GLOBAL INTERNET POPULATION VISIT SOCIAL NETWORKS. Nielsen, Global Faces & Networked Places, 2009
6 REASON #3 BECAUSE VISITING SOCIAL SITES IS NOW THE 4TH MOST POPULAR ONLINE ACTIVITY AHEAD OF PERSONAL . Nielsen, Global Faces & Networked Places, 2009 photo by Bruno Girinon flickr.com
7 REASON #4 BECAUSE TIME SPENT ON SOCIAL NETWORKS IS GROWING AT 3X THE OVERALL INTERNET RATE, ACCOUNTING FOR ~10% OF ALL INTERNET TIME. Nielsen, Global Faces & Networked Places, 2009
8 REASON #5 BECAUSE SOCIAL MEDIA IS DEMOCRATIZING COMMUNICATIONS. BIG TIME. Technology is shifting the power away from the editors, the publishers, the establishment, the media elite. Now it s the people who are in control. Rupert Murdoch, Global Media Entrepreneur
9 REASON #6 BECAUSE SOCIAL MEDIA IS LIKE WORD OF MOUTH ON STEROIDS.
10 BECAUSE, DEAR FRIEND, SOCIAL MEDIA IS A F**KING FORCE TO BE RECKONED WITH. photo by Balakov on flickr.com
11 13 HOURS The amount of video uploaded to YouTube every minute.
12 412.3 YEARS The length of time it would take to view every YouTube video.
13 100,000,000 The number of YouTube videos viewed per day.
14 13,000,000 The number of articles available on Wikipedia.
15 3,600,000,000 The number of photos archived on Flickr.com as of June That s roughly 1 photo per every 2 people on the planet.
16 1382% The monthly growth rate of Twitter users from January to February 2009.
17 3,000,000 The average number of Tweets per day on Twitter.com
18 5,000,000,000 The number of minutes spent on Facebook each day.
19 1,000,000,000 The amount of content (web links, news stories, blog posts, notes, photos, etc.) shared each week on Facebook.
20 The word blog is irrelevant. What's important is that it is now common, and will soon be expected, that every intelligent person (and quite a few unintelligent ones) will have a media platform where they share what they care about with the world. Seth Godin, Author
21 5,000,000 The number of active Barack Obama supporters across 15 social networks. photo by jmtimages (better!) on flickr.com
22 14,200,000 The number of views Obama s famous Yes We Can video got on YouTube. An additional 15 of the 1,800 official and 139,000 unofficial Obama videos received over 1 Million views. photo by EricaJoy on flickr.com
23 $6,500,000 The amount of money 3 Million online donors contributed to the 2008 Obama campaign. photo by jmtimages (better!) on flickr.com
24 IF FACEBOOK WERE A COUNTRY, IT WOULD BE THE 8TH MOST POPULATED IN THE WORLD, JUST AHEAD OF JAPAN. Mark Zuckerberg, January 7, 2009
25 93% OF SOCIAL MEDIA USERS BELIEVE A COMPANY SHOULD HAVE A PRESENCE IN SOCIAL MEDIA. Cone, Business in Social Media Study, September 2008
26 BELIEVE IT OR NOT, THAT DOESN T MEAN THAT 93% OF SOCIAL MEDIA USERS THINK COMPANIES SHOULD TREAT SOCIAL MEDIA AS YET ANOTHER CHANNEL FOR BROADCASTING BULLSH*T.
27 YOU SEE, IT S SUPPOSED TO BE A DIALOGUE, NOT A MONOLOGUE.
28 Marketers don't understand channels where you have to talk and listen at the same time... The marketing industry's idea of a two-way communication is to put an 800 number or a web address in an ad and take orders. Josh Bernoff, Why marketers have trouble with full-duplex social technology, June 30, 2009
29 This couldn't be more obvious than with . Your company has a chance to turn its list into a two-way communication. Except that most mass s from companies are "do not reply". "We want to talk to you," they say. "But we don't want to hear back from you. Unless you want to place an order, and if so click here." Josh Bernoff, Why marketers have trouble with full-duplex social technology, June 30, 2009
30 The people in charge of talking are in the marketing department. The people in charge of listening are in the research or service or sales department. They hardly ever talk to each other, let alone have full-duplex conversations with customers. Josh Bernoff, Why marketers have trouble with full-duplex social technology, June 30, 2009 photo by Jamie Mellor on flickr.com
31 This won't fly in social technology because the minute you talk, people expect you to listen. And if you start to listen, you'll be tempted to talk. It's a full-duplex channel that befuddles one-way-marketers. Josh Bernoff, Why marketers have trouble with full-duplex social technology, June 30, 2009
32 85% of social media users believe that a company should go further than just having a presence on social sites and should also interact with its customers. Cone, Business in Social Media Study, September 2008
33 For companies, resistance to social media is futile. Millions of people are creating content for the social Web. Your competitors are already there. Your customers have been there for a long time. If your business isn't putting itself out there, it ought to be. BusinessWeek, February 19, 2009 photo by Archie McPhee Seattle on flickr.com
34 1: PUBLIC RELATIONS
35 2: CUSTOMER SERVICE
36 3: LOYALTY-BUILDING
37 4: COLLABORATION
38 5: NETWORKING
39 6: THOUGHT-LEADERSHIP
40 AND YES, CUSTOMER ACQUISITION, TOO.
41 photo by on flickr.com DEFINE YOUR COMPANY S SOCIAL MEDIA STRATEGY.
42 photo by quest for the heartstone on flickr.com HOPE IS NOT A STRATEGY.
43 photo by eye2eye on flickr.com STOP THINKING CAMPAIGNS. START THINKING CONVERSATIONS.
44 photo by Malingering on flickr.com ASK FOR HELP, IF YOU NEED IT.
45 DON T ASSUME SOCIAL MEDIA IS THE ANSWER TO EVERYTHING.
46 photo by arlen on flickr.com IF YOUR PRODUCT SUCKS, SOCIAL MEDIA WON T FIX IT.
47 (HOWEVER, IF YOUR CUSTOMER SERVICE SUCKS, SOCIAL MEDIA CAN HELP.)
48 photo by gari.baldi on flickr.com IF YOUR REPEAT BUSINESS SUCKS, SOCIAL MEDIA CAN HELP.
49 IF YOUR COMPANY S WORD OF MOUTH SUCKS, SOCIAL MEDIA CAN HELP.
50 RULE #1: LISTEN Google Alerts TweetDeck SocialMentions RSS (FOR STARTERS)
51 RULE #2: ENGAGE
52 RULE #3: MEASURE Audience Engagement Loyalty Influence Action (METRICS SHOULD MAP TO GOALS. PERIOD.)
Social media is like teen sex. Everyone wants to do it. Nobody knows how. When it s finally done there is surprise it s not better.
Social media is like teen sex. Everyone wants to do it. Nobody knows how. When it s finally done there is surprise it s not better. Avinash Kaushik, Analytics Evangelist, Google photo by Zellaby on flickr.com
FIRST PORTS THEN RAIL CITIES WANTED TO BE NEXT TO THE ACTION CONNECTION- MEANT PROSPERITY
FIRST PORTS THEN RAIL CITIES WANTED TO BE NEXT TO THE ACTION CONNECTION- MEANT PROSPERITY 2 8 WHAT NETWORKS DO 0s Networks Families Together Move to Work Highways: new destination Visit Friends/ Family
Communicating with the Modern Citizen
Communicating with the Modern Citizen Rise of the social citizen Changes how we work 44% of citizens complain via social media 20% expect a response within one hour via social media Always on -- Citizens
MISTAKE No. 1. Missing Identity. Social Media is all about interaction between people. Real people and real companies, brands and products.
MISTAKE No. 1 Missing Identity Social Media is all about interaction between people. Real people and real companies, brands and products. The biggest mistake you can make when using any of the social media
Harnessing the Power of Social Media MARKETING
Harnessing the Power of Social Media MARKETING Assessing and understanding social media resources. -Laurie Morse-Dell, Center for Technology & Business Understanding Social Media Resources 1. Know what
INSTAGOOGLETWEETFACE? Social Media for Scholarship Engagement
INSTAGOOGLETWEETFACE? Social Media for Scholarship Engagement Session Goals Discuss Social Media Strategies and Best Practices Dialogue to exchange ideas to help position your (organization, institution,
Giving New Meaning to the Word Community: Marketing Valencia in the Digital Age
Giving New Meaning to the Word Community: Marketing Valencia in the Digital Age Marketing then. Passive. Marketing now. Social. Social Media Social Media / Social Networks / Web 2.0 The conversations that
TABLE OF CONTENTS. Introduction. Tip 1 Reaching your Target Audience. Tip 2 Make It Memorable. Tip 3 Bring your story to life
TABLE OF CONTENTS Introduction Tip 1 Reaching your Target Audience Tip 2 Make It Memorable Tip 3 Bring your story to life Tip 4 Online Video is the new Word of Mouth Tip 5 Spread the Word Tip 6 Keep your
Successful B2B Social Media 101
Take your business to the next level Successful B2B Social Media 101 Brought to you by www.dwsassociates.com 651-315-7588 Successful B2B Social Media 101 Brought to you by: About the DWS Associates Founded
SOCIAL MEDIA MARKETING 101
SOCIAL MEDIA MARKETING 101 RYAN NAHAS BUSINESS DEVELOPMENT MANAGER at SPARK MARKETING CONTENTS 1. 2. 3. 4. 5. 6. 7. About Spark Introduction: What exactly is Social Media? Discussion: Why do I need it?
Passport to Social Media Marketing. Wednesday, 8:30am August 5, 2009 Midwest Ski Area s Association
Passport to Social Media Marketing Wednesday, 8:30am August 5, 2009 Midwest Ski Area s Association Introducing: Samantha Rufo President, nxtconcepts, Ltd. & the myguidesites.com 12 years ski industry experience
Your Audience and Followers
We believe that a more open world is a better world because people with more information can make better decisions and have a greater impact. Mark Zuckerberg SOCIAL MEDIA Guide Helpful tips for running
Branding. KDLH Promotion 1. Branding. Wow, you are pretty big. Building Your Image into the Community. Building Your Image into the Community
Building Your Image into the Community Wow, you are pretty big. 8/1/2013 1 Building Your Image into the Community Branding 8/1/2013 2 Building Your Image into the Community Branding Webster - the promoting
What s not working in your social media and how to fix it Community Indicators Consortium Impact Summit November 9, 2015
What s not working in your social media and how to fix it Community Indicators Consortium Impact Summit November 9, 2015 @MNCompass @rehamberg #cicsummit #cicsocial #cicsocial #cicsummit @rehamberg @mncompass
STEPS TO TRANSFORMATIVE CUSTOMER SERVICE INCORPORATING SOCIAL MEDIA INTO YOUR CUSTOMER SERVICE STRATEGY
STEPS TO TRANSFORMATIVE CUSTOMER SERVICE INCORPORATING SOCIAL MEDIA INTO YOUR CUSTOMER SERVICE STRATEGY 1 6 Steps to Transformative Customer Service Customer experience is the new marketing. Consumers
SOCIAL MEDIA OPTIMISATION
Did you know that Social Media is a growing source of leads and customers? The amount of time your target market spends on social media is ever-increasing. What is Social Media Optimisation? Social media
Let s talk about promoting our products on Social Media
Let s talk about promoting our products on Social Media You ve got your USB stick with all your marketing materials on and you re all fired up, ready to go. Now it s time to look at all the best strategies
Demonstrating the value of investing in new technologies
Demonstrating the value of investing in new technologies 24 June, 2010 Rachel Beer Founding Partner We ll cover how To decide where your charity should invest time and money You can demonstrate the value
Social Media Navigating the Slippery Slope. Wednesday, 10am April 28, 2010 PNSAA
Social Media Navigating the Slippery Slope Wednesday, 10am April 28, 2010 PNSAA Introducing: Samantha Rufo President, nxtconcepts, Ltd. & the myguidesites.com 13 years ski industry experience NOW Marketing:
A Marketers Guide to Social Media Marketing
A Marketers Guide to Social Media Marketing Q & A #owurufo Thursday, March 24, 2011 Ohio Wesleyan University, The Woltemade Center #owurufo Top Priorities Introducing: Samantha Rufo President, nxtconcepts,
Take Part. Get Set For Life.
Missouri State High School Activities Association National Federation of State High School Associations Take Part. Get Set For Life. Social Media: forms of electronic communication (as Web sites for social
SOCIAL MEDIA OPTIMISATION
Generate more sales and revenue from expanded audience reach and engagement through social media optimisation. SOCIAL MEDIA OPTIMISATION PRIMER JUNE 2016 RELEASE i Table of Contents What is Social Media
The Guide to Influencer Marketing Automation
The Guide to Influencer Marketing Automation Here s an unfortunate fact: Consumers trust Congress more than brand advertising 1. Sad but true, though hardly surprising. Consumers know that marketers monitor
Social Media Explained
Social Media Explained WHAT IS EACH ONE USED FOR? Social Media Explained Facebook Ilik like cupcakes Pinterest Here s my favorite cupcake recipes LinkedIn I have experience eating cupcakes Google Plus
Social Media. Steve Gasser, President Vivid Image, Inc. Social Media Mix & Match Answer Sheet
Social Media Steve Gasser, President Vivid Image, Inc. Social Media Mix & Match Answer Sheet Number of hours of video that are uploaded to YouTube every minute. 13 Number of years it would take to view
Trends in Customer Intelligence Where the rubber meets the road in 2010 and beyond
Trends in Customer Intelligence Where the rubber meets the road in 2010 and beyond January 14, 2010 A special thank you to: Tips for Webinar Attendees Technical difficulties? Let us know by using the Ask
AN E-BOOK BY KENTICO CMS GETTING STARTED WITH CONTENT MARKETING
AN E-BOOK BY KENTICO CMS GETTING STARTED WITH CONTENT MARKETING Thomas Robbins Chief Evangelist Kentico CMS thomasr@kentico.com Twitter: @trobbins 1 Getting started with content marketing Let s be honest,
Terms and Conditions LEGAL NOTICE
- 1 - Terms and Conditions LEGAL NOTICE The Publisher has strived to be as accurate and complete as possible in the creation of this report, notwithstanding the fact that he does not warrant or represent
Terms and Conditions
Terms and Conditions LEGAL NOTICE The Publisher has strived to be as accurate and complete as possible in the creation of this report, notwithstanding the fact that he does not warrant or represent at
SOCIAL MEDIA MARKETING VOL. 4
Social Media Marketing Vol. 4 SOCIAL MEDIA MARKETING VOL. 4 TITLE: Great Social Media Marketing Guidance You Can Put To Use Author: Iris Carter-Collins Table Of Contents 1 HeaderGreat Social Media Marketing
follow us on:
2 As a small business, you know that being active on social media presents enormous opportunities to grow and get customers. The problem? Time. When you re responsible for everything from handling employee
SOCIAL MEDIA. LYN V. GARCIA Social Media Officer, Philippine Red
SOCIAL MEDIA LYN V. GARCIA Social Media Officer, Philippine Red Cross lyn.garcia@redcross.org.ph @lynvgarcia SOCIAL MEDIA It is a big part of the human and humanitarian landscape Challenge
Kevin #TWEETABLE. 0 3/31/2015 Web and New Media
Kevin Agee @Kevin_Agee #TWEETABLE 0 3/31/2015 Web and New Media Overview What good tweets look like How to generate good content The importance of serving your key audience How to measure progress 1 3/31/2015
Social Media Optimization: 10 Tips in 30 Minutes
Social Media Optimization: 10 Tips in 30 Minutes Dennis Shiao Director, Product Marketing @DNNCorp @dshiao Tweet with hash tag: #DNN Can You Hear Me? Can You See Me? Why Social Media? Share product announcements
Social media. What are you doing?
Social media What are you doing? First, a short video: http://www.youtube.com/watch?v=lfz0z5f m-ng http://www.savevid.com/video/soci alnomics-social-media-revolutionversion-2.html Caution! A survey by
IBM Rational and social media
IBM Software Group IBM Rational and social media June 2011 Stephanie Trunzo, Susan Peich @sltrunzo, @susanpeich 2010 IBM Corporation Topics Who are we? Social media general concepts Why do you need to
What Kevin Bacon Knows about Marketing
What Kevin Bacon Knows about Marketing About Network for Good Network for Good is a 501(c)3 nonprofit, founded in 2001 by AOL, Yahoo! & Cisco Our mission is to make it easier for nonprofits to raise money
Technical Assistance Center Webinar. Building a Social Media Presence
Technical Assistance Center Webinar Building a Social Media Presence Congratulations! You now own your own network & newspaper Five Things We Can Do Be Strategic: Don t lose sight of priorities Become
How Startups Can Leverage the Power of Social Media
How Startups Can Leverage the Power of Social Media Social media success is directly linked to your ability to connect. Be courageous. Be consistent. The Changing Face of Social Media 1 out of every 3
5 Great Reasons to Start Using Sendible
5 Great Reasons to Start Using Sendible Sendible is an online marketing service for businesses and marketers to promote, grow and track their brands through the use of Social Media, Email and SMS messaging.
readinggroups.org Social Media Guide
Social Media Guide The Reading Groups for Everyone Noticeboard is brimming with offers for reading groups. It s a chance to apply for free books for your group but publishers are also often looking for
Agenda. Expectations Social Media Content Though Leadership Social Platforms Measures
The Social Web Agenda Expectations Social Media Content Though Leadership Social Platforms Measures Why Social Media? Paid Search New Users Discover Your Website Organically Create & Publish QUALITY Content
Social Media: Storytelling 101
Social Media: Storytelling 101 Steve Smith, senior director of content development for The Wholesaler; Plumbing Engineer and PHC News Email: steve@tmbpublishing.com Twitter: @s_r_t_smith LinkedIn: www.linkedin.com/in/srtsmith
TARGETING AUDIENCES. Before you dive in, are you asking yourself. How can I get the Governor to read this? How can I get my constituents to read this?
WHY SOCIAL MEDIA? Deliver updates to various audiences Have alternate methods/ formats to convey information Allow media/public to find accurate information on you Appear cutting-edge in communications
Social media meets health promotion
Let s Start. Social media meets health promotion Mel Stoneham Mel Edmunds By everyone sending a tweet that says something like you are looking forward to the social media webinar hosted by @PHAIWA Melissa
Shannon Robinson Owner / Digital Strategist at CloverLabs
Shannon Robinson Owner / Digital Strategist at CloverLabs 13+ years experience in digital marketing with a focus on SEO, Paid Search and Social Media Have worked both in-house and agency side Experience
THE SOCIAL MEDIA IMPACT ON SMALL AND MEDIUM SIZED BUSINESSES
THE SOCIAL MEDIA IMPACT ON SMALL AND MEDIUM SIZED BUSINESSES Mihai Alexandru Constantin Logofatu PhD. Student University of Craiova Abstract: This paper aims to be a short introduction to social media
Social Listening. How brands leverage real-time conversations to understand customers, competitors and markets.
Social Listening How brands leverage real-time conversations to understand customers, competitors and markets. Understanding Conversations The Internet is an interconnected community of people with conversations
Author. A Little Background and History. Steve Welsh
1 Author 3 A Little Background and History Steve Welsh is the foremost Social Media Strategist & Management Consultant in Berkshire, Hampshire and Surrey. Having managed and marketed businesses from medium
Twitter the information network
What is Twitter? Twitter the information network What is Twitter? Twitter is an information network made up of 140-character messages called Tweets. It's an easy way to discover the latest news related
DIGITAL MARKETING 1.0
Marketing Is Contest For People's Attention Seth Godin DIGITAL MARKETING 1.0 Step By Step Guide Of Digital Marketing UDAY RAUNIYAR TABLE OF CONTENT INTRODUCTION History Introduction Assets TACTICS Search
SMM (Social Media Marketing) PACKAGE
SMM (Social Media Marketing) PACKAGE 1 2 3 4 5 6 7 SOCIAL MEDIA MARKETING Facebook Profile & Page Creation Select a Vanity URL Tab Creation Facebook Apps Installation Posting Updates graphical & text based
World Contraception Day
Social media toolkit World Contraception Day #Advocacyleaders campaign This communications toolkit provides hints and tips on how to Amplify the voice of your project and engage with a wider audience on
Crea(ng Valuable Content that Converts Sco= Wild, WildInspire
Crea(ng Valuable Content that Converts Sco= Wild, WildInspire Co Sponsored by RRDC REGIONAL RURAL DEVELOPMENT CENTERS If you haven t already done so, enter your name/ email address into the chat box Session
Zen & The Art of Legal Networking
Zen & The Art of Legal Networking June 28, 2011 by Lindsay Griffiths Beyond Blogging: Twitter, Facebook and LinkedIn - A Re-Cap of LexBlog's Webinar This afternoon, I had the good fortune to sit in on
EXPAND YOUR BUSINESS, 140 CHARACTERS AT A TIME
A RETAILERS GUIDE EXPAND YOUR BUSINESS, 140 CHARACTERS AT A TIME With over 400 million tweets a day and 200 million active users, many of your customers could already be using Twitter. It s a quick, easy
Twitter for charities
Twitter for charities 10 March, 2010 Rachel Beer,! Founding Partner,! beautiful world! What is Twitter? A combination of messaging and social networking! "! Jack Schofield, The Guardian Twitter says! Twitter
Overview: What is Social Media?
Environment, Health, Social and Gender Dimensions of Albania s National Strategies Linking the Ostrava Declaration of the European Environment and Health Process to SDGs Agenda2030 Natasha Dokovska Spirovska
the League at any one time. Each individual club is independent: working within the rules of
English Premiere League Social Media Campaign Strategy: The Premier League is a private company wholly owned by its 20 Member Clubs who make up the League at any one time. Each individual club is independent:
SocialMedia for Special Event Success
SocialMedia for Special Event Success Presenter: Mary Beth Harrington CVA, Passionate Nonprofit Expert 501c³ - Taking Nonprofits to the Third Power 972-839-9960 mbharrington@nonprofitpassion.com www.mbharrington501c3.com
work with digital media
How to work with digital media Archive content - 2017 Introduction If you want to reach wider audiences and encourage a more two-way participation, you might want to consider using online and digital technology
JB+A #GIVINGTUESDAY GUIDE NOVEMBER 29, 2016
JB+A #GIVINGTUESDAY GUIDE NOVEMBER 29, 2016 TABLE OF CONTENTS INTRODUCTION... 3 DEFINE GOALS +OBJECTIVES... 4 DETERMINE AUDIENCE + MESSAGING... 5 IDENTIFY RESOURCES + DELINEATE RESPONSIBILITIES... 6 DEFINE
ONLINE EVALUATION FOR: Name
ONLINE EVALUATION FOR: Name Address URL Phone This product is fulfilled by Platypus - Media, Advertising & Design. Platypus has been working with local BBB s for over 20 years. We specialize in providing
Catherine Monson. CEO and President, FASTSIGNS International,
Catherine Monson CEO and President, FASTSIGNS International, Inc. @CatherineMonson About FASTSIGNS 590 Locations 9 Countries Business-to-Business The FASTSIGNS Brand Idea Our Brand Promise FASTSIGNS is
Murdoch Marketing #DiscussAndDiscover Guide For use by Schools
Murdoch Marketing #DiscussAndDiscover Guide For use by Schools September 2014 http://www.twitter.com/murdochuni Jonathan Gurney, Social Media and Content Marketer j.gurney@murdoch.edu.au CONTENTS About
Facebook Basics. A beginner s guide to the social network. Presented By:
Facebook Basics A beginner s guide to the social network. Presented By: Table of Contents Chapter 1: Meet Facebook Timeline Chapter 2: Terminology Chapter 3: Define Your Social Media Goals Chapter 4: The
SOCIAL MEDIA MARKETING TOOLKIT. Social Media - Marketing Toolkit 1
SOCIAL MEDIA MARKETING TOOLKIT Social Media - Marketing Toolkit 1 INTRODUCTION Social media is here to stay. That s a good thing. It can help you better serve and understand your customers. There are dozens
Creating a Coherent Social Strategy for Business
Creating a Coherent Social Strategy for Business Charlene Li & Josh Bernoff Co-authors, Groundswell VPs, Forrester Research groundswell.forrester.com 1 Businesses expect to participate % of companies adopting
SOCIAL MEDIA FOR EVERY DAY CREATE YOUR OWN SOCIAL MEDIA PLAN BROUGHT TO YOU BY LEADERSHIP & LIPSTICK
SOCIAL MEDIA FOR EVERY DAY CREATE YOUR OWN SOCIAL MEDIA PLAN BROUGHT TO YOU BY LEADERSHIP & LIPSTICK Copyright 2015 by Leadership & Lipstick Brigitte Kobi You are welcome to share this checklist with your
LeadFuse Online Reputation Assessment Guide. Step by Step Guide For Checking Your Online Reputation LEADFUSE ONLINE REPUTATION ASSESSMENT GUIDE
LeadFuse Online Reputation Assessment Guide Step by Step Guide For Checking Your Online Reputation Leadfuse.com.au 12/27/15 Reputation Guide WHY IS THIS IMPORTANT? Let me ask you.have you ever used reviews
Flipping the Funnel*: How Social Media is Transforming Philanthropy
Flipping the Funnel*: How Social Media is Transforming Philanthropy Katya Andresen, Network for Good www.networkforgood.org www.fundraising123.org *Seth Godin s term What I Want to Share with You What
Change is the law of life. And those who look only to the past or present are certain to miss the future. 5/14/2013
Counseling Students Using Social Media Topics for Discussion Millennial Students Communication Style Creating a Social Media Program How to Engage Students Imagine the Possibilities Change is the law of
Social Media Playbook
Social Media Playbook Personalized Experience Social technologies are changing the way we collaborate and communicate with each other. Many traditional forms of marketing and advertising have been replaced
Barbara Lewis, MBA. General Session: Effective Use of Social Media Monday, April 29, Barbara Lewis, MBA, President Centurion Consulting Group
General Session: Effective Use of Social Media Monday, April 29, 2013 Barbara Lewis, MBA, President Centurion Consulting Group Barbara Lewis, MBA Over 2 decades in marketing professionals in the retirement
Starter s Guide for Listening
Starter s Guide for Listening Capture conversations across the social web about your company, products, and competitors using the listening capabilities of Adobe Social. The Starter s Guide for Listening
B2B Marketing LET S GET DOWN TO BUSINESS
B2B Marketing LET S GET DOWN TO BUSINESS Show me the money Let s keep things simple: the aim of your B2B marketing is to produce more customers and drive more sales and improved profits. This remains true
TEACHING TOLERANCE. The Economics of Social Media. By Joao Frenandes Silva
TEACHING TOLERANCE DIGITAL LITERACY TOLERANCE.ORG The Economics of Social Media By Joao Frenandes Silva Every day, billions of people post, share, comment, and chat on online social media platforms. More
Using Social Media to Increase Memberships & Registrations. Justin Ramers Director of Social Media
Using Social Media to Increase Memberships & Registrations Justin Ramers Director of Social Media Agenda What is Social Media? Tools of the Trade Developing a Social Media Strategy Building the Foundation
Business in Real Time
Business in Real Time Are you part of the conversation? by Bridget Ayers Get Smart Web Consulting Communication Then Communication NOW Stats via Onlineducation.net/internet Stats via Onlineducation.net/internet
International Safe Abortion Day
Social media toolkit International Safe Abortion Day #Advocacyleaders campaign This communications toolkit provides hints and tips on how to Amplify the voice of your project and engage with a wider audience
Community Fundraising 2.0
Community Fundraising 2.0 The future of fundraising in our networked society Bryan Miller Head of Strategy & Consumer Insight Cancer Research UK Don t worry We re all in much the same boat! How best to
They Work For Us: A Self-Advocate s Guide to Getting Through to your Elected Officials
Easy Read Edition They Work For Us: A Self-Advocate s Guide to Getting Through to your Elected Officials Part 7: Social Media 92 7. Social Media Social media is any website that you can use to talk to
THE BUSINESS LEADER S GUIDE TO. Becoming a Social Business
THE BUSINESS LEADER S GUIDE TO Becoming a Social Business Introduction Customers expect personalized, one-to-one interactions whenever and wherever they interact with your brand and a growing number of
Creating a Digital Marketing Strategy
Superfast Business Wales For a digital strategy to deliver success there must be a consistent message in any and all activity. You have to maintain a brand message across a variety of channels so that
Social Media Marketing
A Marketing Automation Guide To Social Media Marketing 1 27 January 2010 ActiveConversion.com : Social Media Introduction B2B marketers can target their messages and advertising directly to the audience
The State of Web and Social Media Analytics in Higher Ed
The State of Web and Social Media Analytics in Higher Ed Survey Results Executive Summary by Higher Ed Experts July 2011 Want to learn how to use Web Analytics in Higher Ed? Check out our 4-week online
YOUR TRAFFIC WITH. Ramon Berrios. Cofounder of SociallyRich.co. on Instagram for More Tips
YOUR TRAFFIC WITH By Ramon Berrios Cofounder of SociallyRich.co Follow @RamonTheChief on Instagram for More Tips Contents Introduction 3 Why Instagram? 4 The Basics: Things You Need to Know to Get Started
Dean College Social Media Handbook
Dean College Social Media Handbook Goals of this Handbook To help Dean College employees and groups engage with social media in constructive and fun ways while contributing to the overall goals of the
Turn Your Social Buzz into a Loud Roar
Turn Your Social Buzz into a Loud Roar 10 Strategies for Social Media Marketing Success 2011 Constant Contact, Inc. 11-2318 BEST PRACTICES Guide SoCIAl Media MARKETING In the evolving world of social media
Social Media Planning Workbook
Social Media Planning Workbook Janet Fouts janet@janetfouts.om www.janetfouts.com 408.216.7423 What is Social Media? Social Media is a loosely fitting title for a website that engages the user in conversation.
#SocialMaintenance. Facilities Communication in the 21 st Century
#SocialMaintenance Facilities Communication in the 21 st Century Today s Presenters Dave Irvin Associate Vice Chancellor for Facilities Services The University of Tennessee Mark Helms Assistant VP of Facilities
Beyond Buying Engaging Your Audience in Your Personal & Business Brands
Beyond Buying Engaging Your Audience in Your Personal & Business Brands A comprehensive brand engagement assessment from Evolution Consulting Group Thank you for downloading Beyond Buying Engaging Your
Why Visual Listening is the Next Big Thing for Marketing
Why Visual Listening is the Next Big Thing for Marketing How Can Marketers Analyze Visual Data And Not Just Text? Data from social networks and online media has changed the game for marketers in every
Amy Jones CEO of Jones Communications President of BlueArx
Amy Jones CEO of Jones Communications President of BlueArx PR for Small Businesses Good PR begins with: Defining your Brand What do you do? Why should people care? Identify your dynamic capability Unique
Central Components of Social Media Execution
Central Components of Social Media Execution Unique Content Social Media Citizenship Social Media Posting Strategy Analytics & Controlling Stimulation & Engagement - 47 - Social Media Analytics & Controlling:
Contact Centers Go Social!
Contact Centers Go Social! Creating a social media strategy for your Contact Center premium white paper 1 Overview It s nearly impossible to find a marketer who isn t trying to understand and harness the
10 Digital Resources. inbound sales results
10 Digital Resources Every Small Business Needs to Know About 10 Digital Resources Every Small Business Needs to Know About Business Owners Rejoice No one ever said that starting or managing a small or
Effectively Using Social Media in Sales & Marketing
Effectively Using Social Media in Sales & Marketing Lee Aase (@LeeAase) Director, Mayo Clinic Social Media Network (#MCSMN) March 22, 2016 Speaker Disclosures Lee Aase has no conflicts of interest to disclose.
Are you trying to understand the complexities of MARKETING on the Internet?
Hi, Are you trying to understand the complexities of MARKETING on the Internet? At UpFrontbyDesign.com we re here to help you better understand these complexities, eliminate the fear of wasting money by
Crafting a Social Media Strategy for Your Financial Aid Office
Crafting a Social Media Strategy for Your Financial Aid Office Learning Outcome You will be able to craft a social media strategy for your financial aid office to improve customer service and communication