COMPANY PRESENTATION

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1 COMPANY 2015 PRESENTATION

2 CONTENTS 3 Introducing EMBS Group 4 Where we work 5 What does EMBS Group do? 6 Our Services 7 How we work with you 8 Why work with us? 9 Who we are 10 Who we work with 11 References 12 Contact us 02

3 3 Introducing EMBS Group EMBS GROUP IS A PROVIDER OF BUSINESS INTELLIGENCE AND MARKET RESEARCH SERVICES. WE REDUCE UNCERTAINITY AND PROVIDE YOU WITH A SOLID BASIS FOR YOUR BUSINESS DECISIONS TO HELP YOU ACHIEVE YOUR STRATEGIC OBJECTIVES IN NEW AND EXISTING MARKETS. As an ESOMAR Member, we comply with the ICC/ESOMAR Code on Market and Social Research and ESOMAR World Research Guidelines. 03

4 4 Where we work We are specialists in EUROPE AND CENTRAL ASIA, and capable of successfully delivering market intelligence projects for ANY COUNTRY GLOBALLY. 04

5 5 What does EMBS Group do? ALL OF OUR PROJECTS ARE TAILOR MADE AND DESIGNED SPECIFICALLY TO SOLVE OUR CLIENTS BUSINESS ISSUES. AS A RESULT THEY ARE OFTEN A MIX OF DIFFERENT SERVICES WE OFFER AND DIFFERENT METHODOLOGIES WE EMPLOY. What are keys to succeeding in your target markets? What does the market think about your products and services? PRODUCT TESTING CUSTOMER SERVICE RESEARCH PRICE SENSITIVITY CONSUMER BEHAVIOR TEST PRICE TESTING CONSUMERS AND BUSINESSES BRAND AND COMMUNION Get closer to your customers than ever before. CUSTOMER SATISFACTION MARKET SEGEMNTATION USAGE AND ATTITUDE STUDY How is your brand perceived on the market? BRAND AWARENESS BRAND IMAGE MARKET ENTRYSTRATEGY DEVELOPMENT COMPETITIVE INTELLIGENCE STRATEGIC DOCUMENTATION SECTOR ANALYSIS PRODUCTS AND SERVICES SUPPLY AND DISTRIBUTION Optimize your supply and distribution networks. MARKETS AND COMPETITIORS STRATEGIC SOURCING VENDOR MANAGEMENT DISTRIBUTION NETWORK DEVELOPMENT DISTRIBUTION CHANNELS DEVELOPMENT DISTRIBUTOR MANAGEMENT 05

6 6 Our Services A N D M A R K E T S C O M P E T I T O R S MARKET ENTRY STRATEGY DEVELOPMENT Understand what makes your target market tick and devise a strategy for success. COMPETITIVE INTELLIGENCE Find out what your competition is doing and what it takes to succeed on your target market. STRATEGIC DOCUMENTATION Create research driven, professional documents that support your strategic business objectives. SECTOR ANALYSIS Get the in-depth view on what s happening in your target sector so you can achieve better results... faster. A N D D S U P P LY I S T R I B U T I O N S STRATEGIC SOURCING Save money and boost productivity by optimising your sourcing strategies in new or existing markets. VENDOR MANAGEMENT Master your vendor ecosystem and ensure you re extracting maximum value from your relationships with suppliers. DISTRIBUTION CHANNELS DEVELOPMENT Online? The biggest retail stores? The emerging players? Are your products stocked where you need them to be? DISTRIBUTOR MANAGEMENT Build better, stronger, more productive relationships and maximise the value of your distributor ecosystem. A N D P R O D U C T S S E R V I C E S PRODUCT TESTING Find out what the market thinks about your and your rivals products, and strategise accordingly. CONSUMER BEHAVIOR TEST Understand how your customers interact with your goods and services, and then learn to serve them better. DISTRIBUTION NETWORK DEVELOPMENT Find the right partners, distribution channels and distributors for the markets you plan to enter. CUSTOMER SERVICE RESEARCH How do your customers feel about the way they re being served? Find out and learn how to serve them better. PRICE SENSITIVITY Find the pricing sweet spot for your products and achieve increased market share. PRICE TESTING Check your products are priced in line with customer expectations and your market ambitions. A N D C O N S U M E R S B U S I N E S S E S CUSTOMER SATISFACTION Find out just how satisfied or dissatisfied your customers are with your products or services. MARKET SEGMENTATION Learn about the makeup of your market and target customers more effectively. USAGE AND ATTITUDE STUDY Learn more about your customers their habits, behaviour, preferences and attitudes so that you can market and sell to them better. A N D B R A N D I O N S I C AT BRAND AWARENESS Where do you stand in the all-important battle for mind share? BRAND IMAGE What do customers really think of your brand and what can you do to enhance their perception? 06 C O M M U N

7 7 How we work with you WE UNDERSTAND THAT EACH CLIENT AND BUSINESS CHALLENGE IS UNIQUE. WE TAILOR THE APPROACH BELOW TO MEET YOUR INDIVIDUAL NEEDS. We talk either in person or through a series of conference calls to discuss your business objectives and market intelligence needs. We understand that every client and market situation is different. By understanding what you want to achieve, when you want to achieve it and what your budget is, we are better able to propose the right solution. Once we have agreed upon a project scope that meets your needs, we set about delivering answers to your questions and solutions to your challenges. Our team of specialists will conduct the appropriate research, and will report back to you at regular, agreed-upon intervals, so you know what s happening at every stage of the project. Projects are conducted according to proven, industry-standard methodologies, and run by friendly, professional project owners. DISCUSS YOUR NEEDS AND OBJECTIVES DESIGN YOUR OPTIMAL APPROACH WE GO TO WORK WE PRESENT OUR FINDINGS TO YOU Based on our initial discussions, we will build a solution that saddresses your business objectives and is aligned to your time and budgetary requirements. Your return on investment is our main measure of success we don t want you to buy services that don t address your business needs. Based on the nature of the project, we ll present our findings to you in the format that best meets your needs. We can present our findings to you in person, on a conference call, 07 or in the form of a professional report that you can distribute within your organization. Our goal is to ensure you derive real value from our findings and we will provide insight in the form that best suits your needs and organisation.

8 8 Why work with us? AT EMBS WE ARE FOCUSED ON PROVIDING SOLUTIONS TO REAL BUSINESS PROBLEMS. OUR APPROACH IS UNDERPINNED BY OUR COMMITMENT TO PROFESSIONALISM, A DESIRE TO UNDERSTAND YOUR NEEDS, OUR NETWORK OF CONTACTS AND OUR PRIDE IN PROVIDING HIGH-QUALITY CUSTOMER SERVICE. Experience We have carried out hundreds of projects for the world s largest organizations as well as SMEs. We know how to find and reach the right people and how to engage them. We love a challenge and difficult topics. We specialize in B2B. We aspire for our relationships with clients to be open, professional and friendly. Understanding We focus on your needs. We play in your team - your succes is our succes. We are honest and transparent - we know how important this is. Our first step is always to deeply understand your business and objectives. Communictation We communicate openly. We do not hide problems from you. You always have direct access to your Project Manager and other Senior EMBS team members. We provide regular, timely updates on the status of your project. We believe that doing business together can and should be an enjoyable experience. Contacts An extensive network of trusted key opinion leaders and industry specialists. Covering a broad range of industries across a large geographic area. 08 Additionally a large network of proven partners outside our core geographies. Ability to draw upon this wide and diverse range of expertise, expert opinion and viewpoints.

9 9 Who we are EMBS GROUP IS LED BY HIGHLY DRIVEN, PROFFESIONALS WITH EXTENSIVE EXPERIENCE OF HELPING BUSINESS LEADERS FROM AROUND THE WORLD ACHIEVE THEIR STRATEGIC OBJECTIVES. STATHIS KARAPLIOS Managing Director NICHOLAS SCOTT Vice President Stathis is a highly experienced leader of business advisory projects. He has a wealth of experience working to help business leaders from around the world achieve their strategic and business goals. Nicholas is responsible for EMBS Group s business development & marketing operations. He manages EMBS Group s relationships as well as having led numerous research projects in Western Europe. Stathis has worked on a wide range of large-scale strategic projects, ranging from client due diligence to preparations for Initial Public Offerings (IPO). These achievements include having led a Moscow-based research team for one of the largest IPOs to have taken place in Russia. A British national with over 15 years of International experience assisting and advising Senior Managers from International businesses. Asides from project managing complex multi country research and leading in-depth interviews with industry experts Nicholas has also spent many years building, developing and leading business development teams across Europe and in South East Asia with a focus on a consultative, understanding approach aimed at developing strong, enduring relationships with clients. Nicholas graduated from the University of Greenwich studying International Business New Europe (Central & Eastern Europe). In addition to leading business advisory projects, Stathis excels at training and mentoring young consultants and researchers a skill honed while heading up the Consultancy division for one of Central Eastern Europe s leading providers of market intelligence services. Stathis studied at undergraduate level at the University of Economics in Kraków, and the University of Navarra in Spain. He then returned to the Cracow to complete a Master s Degree in International Business. METODIJA PAPAZOSKI Vice President TOMEK DELUGA Head of Research Metodija is a Vice President at EMBS Group. He speaks six languages and is a specialist in managing and leading multi-country research, consulting and advisory projects in Central and South East Europe. A research professional with over a decade s worth of experience, Tomek specialises in quantitative research and statistical data analysis, and is adept at managing large-scale projects across multiple countries. He has extensive experience advising global companies on market intelligence, ranging from market entry strategies to detailed industry analysis. Tomek has extensive experience using, face-to-face, central location/in hall, desk research and expert opinions surveys. Clients value Tomek s ability to recommend the right research methodologies for their projects and he is regarded by his peers as a thought leader in the fields od FMCG, the medical and pharmaceutical market, construction, power, petrochemicals, metallurgy, publishing and printing, IT and telecommunications. Tomek holds a degree in sociology from the Institute od Sociology of the Jagiellonian University in Kraków. He specialised in sociology of economy and market research. Prior to advising private entities on how best to achieve their goals, Metodija worked for the UN and also spent time assisting adn advising local governments and municipalities on local and sustainable economic development. Metodija studied at the Ss. Cyril and Methodius University in Skoje, Macedonia, adn the Kozminski University in Warsaw, Poland, before going on to complete an MBA in International Business & Management at the University od Bradford. 09

10 10 Who we work with PRIVATELY OWNED international, national and local businesses STOCK LISTED national and multi-national companies GOVERNMENT BODIES including commercial departments, consulates, etc. CONSULTING AND RESEARCH COMPANIES EACH CLIENT, EACH MARKET AND EACH SECTOR OR SUB-SECTOR IS DIFFERENT. This understanding is evident in the way we work with our clients. We understand that budgets and resource availability differ from client to client. That s why we have a range of solutions ranging from location and mystery shopping, through to quick consulting and comprehensive long-term consultancy projects that require setting up temporary call centres and research times. We know from many years of experience that, depending on their size and structure, different clients have different expectations, different stakeholders to satisfy, and different compliance requirements. Our knowledge of working in both the public and private sector helps us to help you satisfy each of these requirements and expectations. 10

11 11 References WE HAVE A STRONG TRACK RECORD OF HELPING OUR CLIENTS ACHIEVE THEIR BUSINESS OBJECTIVES. EMBS specialists proved themselves to be highly qualified individuals, who possess all the essential skills and tools. The company s analysts have a deep understanding of the market, which ensured collaboration on all stages of research. Through research findings, we were provided with valuable information on the current market situation, competitive environment and customer demand. This research gives us a stable foundation for further growth on the Baltic market. In the course of our collaboration, EMBS showed advanced expertise in market research methodology, knowledge of information sources and consistent elaboration of all the details on our technical assignment. I had the pleasure to work with Stathis as part of a key project for our European business. I found him to be a consummate professional with a detailed knowledge of the region, which enabled him to quickly and effectively deliver the results we were looking for. He is a team player who worked well with our local team and was also willing to go the extra mile when the project so required. I would have no hesitation in seeking his advice and support in the future. O U R U S We are very happy with the way this project was going. Delivery: you provided material and information as requested, you understood the subject matter as you were really digging deep. You played quite an important role during the workshop. Very responsive: you met the final deadlines, worked very hard, very flexible and approachable... very open and happy to go the extra mile. Project management: very good, you kept us informed about the progress, advised on certain constraints, really tried to help when/if required. We will certainly consider you for any future project. C I L E N T S A B O U T I asked for a support to explore supply base in CEE and because of this we had the opportunity to work with Metodija and his colleagues. He was very professional and ready also to play together with us in the arena. The results he provided were excellent and now we continue to use the output of his consultancy with very good results. He also was able to build an effective and excellent team spirit in case we have new projects he'll be the first we'll look for a support. We are highly satisfied with the research EMBS Group carried out and the result exceeded our expectations, which is especially impressive considering constant changes on the market, as well as lack of reliable data, making the study and analysis a very challenging task. On behalf of everyone involved from our side, I would like to thank you once again for such a great result. After being able to go through the report, we can say that 11 you have covered our expected scope very well.

12 B2C Information is everywhere, intelligence is UNIQUE. SURVEY customer service product testing research strategy methodology observation development usage B2B andattitude PRIMARY SOURCES key performance indicat Advisory concept survey CAPI interviews risk assesment B2C SWOT effectiveness MARKET ENTRY BRAND IMAGE commercial due diligence PRICE Advisory SENSITIVITY distribution channels procurement SUPPLY CHAIN business insights B2B market segemntation statistical analysis CAWI copy desk research copy survey interviews B2C copy PRICING business development primary sources CAWI desk strategic sourcing SWOT consulting business intelligence secondary sources brand image advisory customer behavior secondary sources customer satisfaction conjoint analysis B2B product testing focus groups B2B PRICE TESTING CAPI SWOT B2B concept risk assesment research effectiveness market entry SUPPLY CHAIN CONSULTING interviews Sectoral Analysis MARKET RESEARCH fieldwork Advisory effectiveness B2C interviews desk research customer behavior SWOT copy methodology SWOT sales network CENTRAL LOON development TESTS strategic documentation COMPETITIVE INTELLIGENCE brand awareness price testing conjoint analysis consulting CAPI B2C vendor CAPI management market entry market intelligence estimations commercial due diligence price testing copy observation desk research survey survey copy B2B SWOT Contact us EMBS Group Al. SOSNOWA 2a Kraków POLAND OFFICE FAX info@embs-group.com

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