Summary of Deliverables. General Marketing

Transcription

1 Sheffield Doc/Fest is offering the opportunity for a marketing professional to join the 2018 Festival team as Marketing Coordinator. As the Coordinator of a department, reporting directly to the Marketing Manager, the Marketing Coordinator will be a highly skilled communications professional and commercially minded individual who will work with the Marketing & Events Consultant and the Marketing Manager with the support of a small team, to deliver Doc/Fest s marketing and audience development strategies. Title: Marketing Coordinator Department: Marketing & Events Job Level: Coordinator Reports to: Marketing Manager Terms: Payroll, but can be freelance if preferred Tenure: Full time, fixed term contract Salary: 17, 000 to 18,000 pro rata Location: Sheffield, UK Start date: December 2017 End date: June 2018 Summary of Deliverables General Marketing Coordinate the collation, design, production and editing of all marketing materials; Input into, and deliver the Doc/Fest marketing, communications and outreach strategy for the Festival; Work closely with the Festival s graphic designers to refresh, and adhere to, the Doc/Fest brand; Ensure the organisation is represented by its correct branding and logo on all platforms, as instructed and signed off by the Marketing Manager; Service existing festival partnerships and media partnerships throughout the year; Liaise with marketing officers from sponsor companies to service sponsor agreements;

2 Seek to maximise ticket sales through public marketing campaigns and targeted film campaigns; Liaise with local partners and Sheffield City Council to book in outdoor media ahead of the Festival; Copywriting with good language skills and accurate grammar; Arrange contra deals with other organisations websites for banner advertising and logo placement; Work closely with and allocate tasks to the Publications & Marketing Assistant, the Marketing & Press Assistant and the Marketing Runner, ensuring timelines are adhered to and deadline are met; Work with the Festival s graphic designers to create merchandise, and liaise with outside suppliers for production; Task manage the Publications & Marketing Assistant in securing discounts from local food and drink vendors; Update relevant sections of Doc/Fest s website as required; Update relevant sections of Doc/Fest s app as required; Task manage the Marketing & Publications Assistant in creating Festival slides, and deliver to appropriate venues; Ensure that the Marketing Interns and Volunteers are being properly utilised; Ensure all film trailers are hosted on Doc/Fest s YouTube with appropriate logos and laurels; Use Asana management system in order to set, and keep to, deadlines; Print Coordinate distribution of printed material including organising staff to undertake regular postal mail outs; Review the publications workflow and implement any improvements to how teams collate and deliver content for publications; Set and coordinate the timelines and schedules for all publications with festival staff and content providers; Set up and coordinate regular departmental meetings to ensure all departments are due to deliver content on schedule; Set briefs, deadlines and word counts for each publication with each department; Collate and edit all content for the industry catalogue, public programme guide, highlights booklet, Decision Makers guide, Marketplace guide, and all other publications; Closely proof-read all publications; Work with Publications Layout Designer to ensure they have content from the Doc/Fest Films, Talks & Sessions, Alternate Realities, Marketplace, Doc/Player, Events, and Operations teams; Task manage the Publications & Marketing Assistant in selling advert space for the industry catalogue, public programme and for the delegate bag

3 inserts; Work together with the Marketing Manager with sponsor branding & publicity materials; Task manage the Publications & Marketing Assistant in the production of signage in-house and with external designers, and ensure its accurate positioning and movement during the Festival; Create adverts in-house for external catalogues and magazines; Task manage the Publications & Marketing Assistant in the creation of inhouse publications as required, including but not limited to flyers, Road Maps, and business cards; Coordinate merchandise for sale during the Festival; Together with the Marketing Manager be responsible for merchandise stock take and cash handling as and when appropriate; Coordinate a team of volunteers during the Festival; Coordinate packing of delegate bags and give-aways; Create awards slips in-house; Assist with the layout and presentation of the Festival report; Online Coordinate the Marketing Team to regularly update social networking websites, and other member areas. Including pre-scheduled social media communication (Facebook, Twitter, Instagram) and live- Tweeting/Facebook posting where required; Task manage the Publications & Marketing Assistant to maintain and update the Doc/Fest Wikipedia; Create the regular newsletter; Reporting Ensure that the Publications & Marketing Assistant reports regularly on sales (Pass sales); Analyse and report back on the successes / lessons learnt in relation to marketing campaigns; Coordinate the documentation received from the photographers and videographers and store on the server; Work together with the Marketing Manager with capturing, collating, inputting and analysing public and delegate surveys and all audience data; Write appropriate sections of Final Festival Report and Debrief; Write appropriate sections of funding applications and sponsor reporting. Any other reasonable tasks as requested by the senior team. Person Specification

4 Experience of coordinating and developing marketing campaigns; Good knowledge of effective digital marketing campaigns; Experience of working on publications for a major event; Experience/knowledge of tourist destination marketing; Good knowledge of trends and existing networks, in the film, television and documentary industry; An interest in interactive and immersive media and virtual reality; Experience of coordinating with media partnerships and servicing brand sponsorships; Confidence to meet and greet guests and speaking in public; Good sales technique; Ability to work within a team and task manage trainees; Experience of working in a fast-paced and pressured environment, delivering to strict deadlines; Excellent copywriting and proofing skills; Experience of working within budgets effectively, including making small budgets stretch further; An understanding of financial reporting; Proficiency in IT skills including Photoshop, InDesign, Excel and Powerpoint as well as mailing software and online systems; Knowledge of Sheffield or Sheffield City Region is desirable. How to apply We are inviting prospective applicants to apply for this role by completing the downloadable application found here and Equal Opportunities form found here. Please address applications to: Maria Stoneman, Head of Operations & HR. Please note that CVs will not be accepted. address: recruitment@sidf.co.uk Subject heading: Marketing Coordinator Application. The deadline for applications is 13:00GMT on 8 November Interviews will take place on 15 November Please note that those selected for interview will be notified by 10 November If you have any questions please contact Maria Stoneman, Head of Operations & HR. maria.stoneman@sidf.co.uk Telephone: +44 (0) About Sheffield Doc/Fest Sheffield Doc/Fest is a world leading and the UK s premier documentary festival, celebrating the art and business of documentary and all non-fiction storytelling.

5 Operating in the heart of UK, we re a hub for all documentary and non-fiction content across all platforms, from feature length to shorts, and including interactive, augmented reality, and virtual reality projects. The Festival comprises: - Film programme of the very best in international documentary screenings; - Alternate Realities for innovation in interactive, augmented reality and virtual reality projects; - Talks & Sessions with high profile speakers, to inspire, inform and debate; - Marketplace & Talent for international business, delegations, pitching and training; - Live Events and networking; All Year screenings, talks and training outside of the festival period. Across all of its programmes, Doc/Fest gives guests the opportunity to explore documentary within one unique, six-day festival experience. Every year, we re proud to connect thousands of creatives with industry players in a nurturing environment, resulting in the discovery of new talent, new collaborations, and new commissions for cinema, television and online. We host a festival experience that is creatively inspiring, and the place for pioneering and innovative filmmakers, ideas, projects, debate and thinking as well as for business, pitching and training. Sheffield Doc/Fest recorded 72,146 Festival goers in 2017, including 3397 industry delegates from 54 countries, and 36,008 public audiences. Attendances also included virtual audiences experience the Festival across different platforms. The next Festival will take place 7-12 June For more information, please go to