The Experian. Marketing Suite. Intelligent interactions. Every time.
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1 The Experian Marketing Suite Intelligent interactions. Every time.
2
3 For over 30 years, the world s most progressive brands have chosen Experian Marketing Services to create and deliver intelligent interactions with their customers, every time. The Experian Marketing Suite unites Experian s data, advertising and marketing technologies into a single, flexible, global marketing platform that enables marketers to reach the right audiences, maximize the value of every customer relationship and inspire long-term brand advocacy. Experian Marketing Suite Identity Manager Intelligence Manager Interactions Manager Identify your customers regardless of channel or device. Know where, how and when to reach the right customers. Create and deliver exceptional experiences, every time. Learn more at experian.com/marketingservices
4 Your customers don t just want a great experience... they expect it. Consumers access information, share their brand experiences and make purchase decisions in more channels, on more devices and faster than ever. This is both a challenge and an opportunity for marketers. The Experian Marketing Suite gives marketers the power to put the customer at the center of their strategies and deliver exceptional brand experiences, every time.
5 Brands that put the customer at the center of everything they do will be the ones who win. To engage intelligently and in real time, smart marketers will arm themselves with deep insights to make more informed decisions about who to target, and in what channels, and how to engage their customers with the most optimal and relevant messages across all customer touch points. This intelligence will be the differentiating factor between one brand and another in the mind of the consumer. Now, the technology to discover and act on these insights on-demand, from a single platform, is within reach.
6 The Experian Marketing Suite
7 Create and deliver intelligent interactions, every time. Identity Manager Intelligence Manager Interactions Manager Identify who your customers are regardless of channel or device. Know where, how and when to reach the right customers Create and deliver exceptional experiences, every time. Data quality and capture Cross-channel identity profile Device recognition and identification Identity resolution and verification Predictive and real-time decisioning Data enhancement and insights Reporting and analysis Audience creation Personalization optimization Marketing attribution and measurement Ad and message orchestration Campaign management Real-time execution Audience activation Content management
8 Award-winning technology wrapped by best-in-class services Performance-driven brands are innovative and data-driven. We know how complex true cross-channel marketing can be. As an Experian Marketing Services client, you ll have access to the industry s largest group of global account teams, strategists, statisticians and data scientists. Use them on-demand or on a regular basis to ensure you re delivering exceptional customer experiences. Every time. Data and analytics Audience services Predictive modeling Data audit and assessment Campaign and media optimization Social media buys Attribution Professional services Onboarding Account management Managed campaign services Deliverability Creative design Training/ongoing learning Strategic services Strategic consulting Strategic planning Privacy and compliance
9 When I think about Experian Marketing I don t feel that we re Services, I m just a client. It s a delighted. In terms You look at Experian partnership. For of the fit into our Marketing Services anyone that isn t a organization, it s fairly versus its competitors, client, I think it s one seamless and that s I think they re one step of those things that We have some great been wonderful. Our ahead. And the beauty they really need to look data and Experian account team might of it is, they really at and say it s not just Marketing Services as well be our internal listen to their clients about the technology has some great team or CRM. They are and what the client and the tools that are data, and when you so well versed in our needs are, and they ve available. It s about the combine the two, business. They know integrated all of that service and how you re magical things start it better than I do on a and put it into their handled as a client. to happen. number of occasions! product offering.
10 We re proud to help the world s most recognizable brands intelligently engage their customers. More than 10,000 clients IN 30 COUNTRIES
11 No one knows your customers the way we do. INSIGHTS ON 2.3 BILLION CONSUMERS AROUND THE GLOBE
12 Happy customers. Happy brands. Every time. On any given day, anywhere in the world, Experian Marketing Services clients and team members can be found together sharing ideas, solving problems and moving marketing forward. Whether at large-scale events like our annual Client Summit which attracts upwards of 1,000 guests, to intimate roundtable discussions, to one-to-one planning meetings, we strive to create a community dedicated to knowledge sharing, connections and fun.
13 Join us and learn more experian.com/marketingservices Enjoy the #SuiteLife
14 Experian Marketing Services 29 Broadway, 6th Floor New York, NY experian.com/marketingservices 2015 Experian Information Solutions, Inc. All rights reserved. Experian and the Experian marks used herein are trademarks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein are the property of their respective owners. 06/2015
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