EUROMONITOR INTERNATIONAL PASSPORT PROPOSAL
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1 EUROMONITOR INTERNATIONAL PASSPORT PROPOSAL Prepared for: UNIL - Université de Lausanne Prepared by: Cecilia Marcellesi, Euromonitor International Subscription Period: Start date: Upon the signature of Euromonitor International s academic licence agreement. End date: 12 months after the signature of Euromonitor International s licence agreement Proposal Content INDUSTRIES Passport s industry research includes global statistics and analysis for 28 major consumer industries. Users have access to historic and forecast market sizes, distribution channel analysis, company and brand share data, company profiles, industry reports and expert opinions on breaking news and emerging trends. Alcoholic Drinks Apparel Automotive Beauty and Personal Care Consumer Appliances Consumer Electronics Consumer Finance Consumer Foodservice Consumer Health Eyewear Fresh Food Health and Wellness Home and Garden Home Care Hot Drinks Industrial Ingredients Luxury Goods Packaged Food Packaging Personal Accessories Pet Care Retailing Soft Drinks Tissue and Hygiene Tobacco Toys and Games Travel and Tourism ECONOMIES AND CONSUMERS Passport s Countries and Consumers research compliments the industry research, providing in-depth analysis of the country environment and trends impacting consumers around the world. Countries Business Dynamics Economy, Finance and Trade Industrial Consumers Digital Consumer Household Income and Expenditure Consumer lifestyles Population Price: G20 + Switzerland: 10,000 3 Regions of your choice: 10,000 This is a site wide licence and allows all students, faculty and staff unlimited access to Passport. Under our terms and conditions users can search, save, download and copy data for academic research and private study. Off-campus access is also available when appropriate security conditions are met.
2 Award-winning business database Passport is an online market research database used by the world s top universities, graduate schools and Fortune 500 companies to understand the global business environment in a time of rapid change and increased globalization. Passport features millions of statistics and in-depth reports on 28 industries across 80 markets worldwide, with demographic, macro- and socio-economic data and analysis on consumers and economies in 210 countries. Passport supports teaching and research in a range of disciplines: International business and marketing Economics Social sciences Humanities Geography Travel and tourism International hospitality management Food marketing International relations Environmental health A subscription to Passport prepares students for the commercial world they will enter after graduation. Faculty members can design teaching materials and projects with real world relevance. Strategy planning Economic analysis Opportunity assessments Competitive threats Market entry studies Merger and acquisition possibilities Industry benchmarking Competitor intelligence Sales channel management Consumer insight Global perspective Passport offers global coverage, offering users the opportunity to get a worldwide picture of trends, growth opportunities, consumer lifestyles and more. More than 200 countries researched In-depth analysis for 80 countries, representing 95% of global consumer spending
3 Why Passport? Passport is a unique business reference tool. Students, faculty and staff have access to a vast range of unique international market research that is not available from any other source. Unparalleled content Passport offers an unrivalled level of detail across all categories Data are internationally comparable due to our consistent research methodologies Statistics and analysis are updated on a continual basis ensuring that users have access to our most up-to-date content Students will gain experience using the same high value research that they will encounter in their professional careers Powerful delivery platform Research is accessible via a single, integrated platform Intuitive online navigation makes it easy to find relevant research. Powerful data analysis functions make it simple to create datasets customised for specific research needs: Rank data, convert currencies, calculate growth rates, calculate per capita and per household data, create charts Dashboards and Vis Apps highlight trends visually Export and save functions make it simple to incorporate research into reports and share data with others Expert support Subscribing libraries have dedicated account management support The library account management team offers training and support to ensure each subscribing organisation gets the most from its subscription
4 CONTENT IN MORE DETAIL Passport offers integrated access to internationally comparable statistics, full-text market reports, insightful analysis from expert industry and country experts as well as thousands of sources of further information. Market reports 1,389 INDUSTRY OVERVIEW REPORTS Forward-looking market analysis of the key drivers influencing consumer and service industries at a country level Up to 80 countries o Alcoholic Drinks o Home Care o Apparel o Hot Drinks o Automotive o Ingredients o Beauty and Personal o Luxury Goods Care o Packaged Foods o Consumer Appliances o Packaging o Consumer Electronics o Personal Accessories o Consumer Finance o Pet Care o Consumer Foodservice o Retailing o Consumer Health o Soft Drinks o Eyewear o Tissue and Hygiene o Fresh Food o Tobacco o Health and Wellness o Toys and Games o Home and Garden o Travel and Tourism Structure of an industry overview report: Executive summary Key trends and developments o New product developments o Packaging innovations o Distribution challenges o Marketing and pricing issues o Emerging trends Operating environment Market data o Volume and value sales by category o Company shares o Brand shares o Sales by distribution format o Forecasts sales by category Sources 11,619 CATEGORY BRIEFINGS Forward-looking analysis of the key trends influencing consumer markets at a category level
5 100+ categories and up to 80 countries o Briefings range from Beer in Argentina to Travel Accommodation in Venezuela Structure of a typical category briefing: Headlines Trends Competitive landscape Category data o Volume and value sales by category o Company shares o Brand shares o Forecasts 465 GLOBAL BRIEFINGS Insight into to the size and shape of the global market, focusing on buzz topics, emerging geographies, categories and trends as well as pressing industry issues o 4-12 briefings per industry each year Typical briefings focus on: New product developments, Packaging innovations Corporate strategies Impact of the recession Consumer preferences Merger and acquisition opportunities 106 STRATEGY BRIEFINGS Analysis of global trends predicted to influence consumer markets in the future Recently published strategy briefings include: Young men s attitudes towards health, fitness and wellbeing The haves and have not s: The impact of the widening gap between rich and poor Age blurring: How the breakdown of age boundaries is affecting global consumer marketing 374 GLOBAL COMPANY PROFILES Evaluate the positioning of leading multi-national companies
6 Structure of a typical global company profile: Strategic evaluation of their business including SWOT analysis Competitive positioning Market assessment Geographic and category opportunities Brand strategy Operations Recommendations 7,501 LOCAL COMPANY PROFILES Evaluate the positioning of leading companies in national markets Up to 80 countries Structure of a typical local company profile: Strategic direction Key facts Company background Competitive positioning Market share and ranking Leading brands 3,184 INDUSTRIAL OVERVIEW REPORTS Analysis of the industrial makeup of 18 leading and emerging economies of the World Each economy is split into 177 industries and 529 sectors (total 100% of GDP) Reports provide a strategic assessment of each industry and explain the complex relationships between them o Compare attractiveness of industries and countries in stable and challenging economic conditions and identify leading/lagging indicators of recession and recovery o Understand how industries, across the supply chain, are interconnected and varied with regard to profitability and bargaining power o Identify and analyze the largest, most profitable and most stable/prosperous B2B sales opportunities o Benchmark cost structure and target disproportionate opportunities for cost reductions Industry and sector definitions are compatible with International Standard Industrial Classifications (ISIC)
7 Country reports 217 COUNTRY AND REGIONAL PROFILES Key demographic, macro-economic and political facts presented in a clear, systematic way Written overview of a country s operating environment and future outlook 210 countries, 7 regions Structure of a typical country profile: Facts o Area o Currency o Location o Capital Government o Head of State o Head of Government o Ruling Party o Political Structure o Last Elections o Political Stability and Risks o International Issues o Government Finance Economy o Economic Structure and Major Industries o Overview of the Economy o Foreign Trade o Economic Prospects o Evaluation of Market Potential Business Environment Energy Society o Population o Income and Expenditure Statistical Summary
8 340 COUNTRY BRIEFINGS Reports examining key trends in specific topics across 85 countries Business environment Income and expenditure Risks and vulnerabilities Technology, communications and media Structure of typical business environment briefings: Operating environment Government regulation and trading across borders Tax environment Technological innovations Labour and education Consumer landscape Structure of typical income and expenditure briefings: Disposable income, expenditure and savings Gross income by age Social class by age Household income distribution Consumer expenditure Consumer expenditure by region Expenditure by income level Structure of typical risk and vulnerabilities briefings: Socio-political risk Economic performance and external sector Financial stability and real estate Government finance Energy Environmental risk Structure of typical technology, communications and media briefings: Mobile connectivity Home connectivity Public connectivity Consumers Digital and social media Future of the Technology, Communications & Media industry
9 93 FUTURE DEMOGRAPHIC REPORTS Long term population forecasts to countries, 7 regions and World Examine changing population structures age, sex, ethnicity and marketing segments Analysis of the size of a target market, the impact of ageing populations, changing city populations, immigration, emigration and more Structure of a typical future demographic report: Population past, present and future Population shift Aging Men and women Birth and deaths Diversity Population by origin Cities 85 CONSUMER LIFESTYLES REPORTS How people live their lives and the factors influencing lifestyle choices examined Structure of a typical lifestyle report: Population Consumer segmentation Regional development Home ownership Household profiles Labour Income Consumer expenditure Health Education Eating Drinking Shopping Personal grooming Fashion Leisure Personal finance Media Communications Transport Travel and tourism
10 Statistics COUNTRY AND CONSUMERS STATISTICS 10 million demographic, macroeconomic marketing and lifestyle statistics 3,310 annual data types 44 year time series: Monthly and quarterly key economic data 210 countries o 821 cities o 792 sub-national regions Data are organised into 7 broad categories: Consumer Trends and Lifestyles: includes consumer megatrends and segmentation Economy, Finance and Trade: includes monthly and quarterly economic indicators Government, Labour and Education: includes ease of doing business, government finance, and labour markets Income and Expenditure: includes data on wealth, income and expenditure by age, social class and gender Industry, Infrastructure and Environment: includes transport, energy, and environment data Population and Homes: includes detailed demographic and household profile data Technology, Communications and Media; includes internet, telephone and media access data INDUSTRY STATISTICS Market size statistics by category 26 industries Up to 80 countries, 7 regions and World Retail volume and value sales trends Company and brand shares by category Pricing and distribution statistics by category Identify the largest country markets, the fastest growing markets, those that are mature and those that are in decline.
11 Articles and opinion Daily articles and opinion pieces offering timely insight into the factors influencing industries, countries and consumers New product launches, marketing strategies and industry trends Acquisitions, disposals and strategic partnerships Regulatory issues and seasonal trends Social, economic and political issues Emerging consumer trends and attitudes New consumer segments World events in context Country pulse Consumer dashboard highlighting public consciousness and effects on spending behaviour What are people talking about, concerned by and excited about? Updated continually Consumers in 2020 Monthly series of articles spotlighting future consumer trends in key countries. Some trends are already simmering, some new but all are likely to influence consumers in After a look at current trends, the pieces explore emerging trends and future scenarios. Future watch Monthly comment pieces on what the future holds. These articles explore how consumer trends will develop in the future and the impact on consumption, lifestyles and attitudes. Monthly economic review Monthly series of articles, analysing monthly and quarterly indicators of consumer confidence, inflation, exchange rates, unemployment rate and real GDP growth in the G7 and 10 major emerging economies Q&A: ask the editor Opinion pieces on how major trends and issues are affecting consumers and markets Recession shifting consumer responses Monthly global tracker to keep you in touch with consumer responses to recession all over the world. Map signs of recovery via shifting purchasing patterns and consumer attitudes in 50 countries
12 In-depth research for 80 geographies World Asia Pacific Azerbaijan China Hong Kong, China India Indonesia Japan Australasia Australia Eastern Europe Belarus Bosnia-Herzegovina Bulgaria Croatia Czech Republic Estonia Latin America Argentina Bolivia Brazil Chile Colombia Middle East and Africa Algeria Cameroon Egypt Iran North America Canada Western Europe Austria Belgium Denmark Finland France Germany Kazakhstan Malaysia Pakistan Philippines Singapore South Korea New Zealand Georgia Hungary Latvia Lithuania Macedonia Poland Costa Rica Dominican Republic Ecuador Guatemala Mexico Israel Kenya Morocco Nigeria USA Greece Ireland Italy Netherlands Norway Portugal Taiwan Thailand Uzbekistan Vietnam Romania Russia Serbia Slovakia Slovenia Ukraine Peru Uruguay Venezuela Saudi Arabia South Africa Tunisia United Arab Emirates Spain Sweden Switzerland Turkey United Kingdom
13 Additional 130 geographies researched Afghanistan; Albania; American Samoa; Andorra; Angola; Anguilla; Antigua; Armenia; Aruba; Bahamas; Bahrain; Bangladesh; Barbados; Belize; Benin; Bermuda; Bhutan; Botswana; British Virgin Islands; Brunei; Burkina Faso; Burundi; Cambodia; Cape Verde; Cayman Islands; Central African Republic; Chad; Comoros; Congo, Democratic Republic; Congo-Brazzaville; Cote d Ivoire; Cuba; Cyprus; Djibouti; Dominica; El Salvador; Equatorial Guinea; Eritrea; Ethiopia; Fiji; French Guiana; French Polynesia; Gabon; Gambia; Ghana; Gibraltar; Grenada; Guadeloupe; Guam; Guinea; Guinea-Bissau; Guyana; Haiti; Honduras; Iceland; Iraq; Jamaica; Jordan ; Kiribati; Kosovo; Kuwait; Kyrgyzstan; Laos; Lebanon; Lesotho; Liberia; Libya; Liechtenstein; Luxembourg; Macau; Madagascar; Malawi; Maldives; Mali; Malta; Martinique; Mauritania; Mauritius; Moldova; Monaco; Mongolia; Montenegro; Mozambique; Myanmar; Namibia; Nauru; Nepal; Netherlands Antilles; New Caledonia; Nicaragua; Niger; North Korea; Oman; Panama; Papua New Guinea; Paraguay; Puerto Rico; Qatar; Reunion; Rwanda; Samoa; Sao Tome e Principe; Senegal; Seychelles; Sierra Leone; Solomon Islands; Somalia; Sri Lanka; St Kitts; St Lucia; St Vincent and the Grenadines; Sudan; South Sudan; Suriname; Swaziland; Syria; Tajikistan; Tanzania; Togo; Tonga; Trinidad and Tobago; Turkmenistan; Tuvalu; Uganda; US Virgin Islands; Vanuatu; Yemen; Zambia; Zimbabwe
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