We Know Our Business
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- Octavia Spencer
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2 In the competitive world of timely, relevant marketing solutions, Gap Marketing has no known equal in East Africa. Starting life in 1993 as Gap Promotions, the first promotions and merchandising company in the region, we have ever since evolved into Gap Marketing East Africa s most sought-after marketing services team. We Know Our Business Our brief is to turn your brand strategy into a phenomenal success by translating it into channelspecific programmes that maximise your sales, brand equity and profitability. Using relevant trade and consumer insights, we develop and implement compelling propositions that positively influence point of purchase drivers that enhance brand-consumer connections. To achieve this, we hire only the most competent people and give them the best training possible in trade marketing. We then equip them with the latest technology and systems and set them loose on your target audiences. We also ensure you get the best value for money service every step of the way. The trick is to leverage our strong and growing relationships with key partners to your advantage. Thus, we deliver consistent availability of your brands, minimise out-of-stock incidences, enhancing brand equity, and optimise your brand s visibility; which not only reinforces but also increases your brand s share of mind.
3 Our Values Integrity Reliability Innovation Integrity Scissors are hard to find in the Gap Marketing offices. This is because we don t cut corners. We go the full length and more to get you your desired results, because you can miss out on a very important detail by taking a short cut to your goal.
4 Reliability We keep our promises. And rather than make promises we can t keep, we strife to propose viable options. Innovation A major part of who we are. Constantly looking for new ways to increase your brand s profitability, our creative marketing team never fails to come up with only the most innovative concepts.
5 Field Marketing Trade Marketing Made Simple Trade Marketing is what we do best. We seek to influence the consumer s decision at the most critical point of contact with your brand - the point of purchase. We devise the most innovative ways to make sure your brand, not your competitor s, is what the consumer leaves the shop with. Our trade marketing services consists of the following: This is what evolved after we re-looked at, re-formulated and polished traditional Merchandising. It is an altogether more effective vehicle for moving your brand. To perpetually move your brand from the shelf to the shopping basket, we influence the point-of-purchase drivers that determine the consumer s purchases behaviour. With our highly trained personnel as your brand s point-of-purchase mouthpiece, the consumer never knows what hit her. That s because our Field Marketing is a strategic process; a total business solution; not a quick-fix solution, but a process that becomes an integral part of your strategy; carried out by professionals whose only objective is to enhance your brand s communication with the consumer. After keenly observing how consumers relate to your brand on the shelf, our teams provide relevant and accurate retail data which we analyse for trends and insights that assist you make more informed sales and marketing decisions. Our Field Marketing efforts then proceed to ensure consistent availability of your brand by keeping a keen eye on its shelf presence, ensuring it is not only always in stock but also prominently displayed for your consumer s easy, convenient picking.
6 Retail Sales Management For us, there are no sales targets too elusive to hit. Using consumer insights we gain from the field and our wealth of knowledge, our field staff, a.k.a Brand Witnesses, move door-to-door or shop-to-shop selling your brand, making new converts of your target consumers. We devise appropriate propositions that address the issues at hand by creatively engaging your target consumer enough to elicit a buy. We also gather relevant trade and consumer feedback, which we further analyse to extract insights that can be so handy in your strategy. Brand Activations To bring your brand to life, we use short term activities that encourage immediate purchase, increase awareness and build equity. These include Road Shows, Competitions, Sampling and Demonstrations. All our concepts are consumer-driven, retail-centred and purchase-focused. They are guaranteed to make your brand interact with your target consumer in the most relevant and memorable way by arousing his/her key touch points and creating that all important emotional connection. We also gather and analyse relevant consumer and trade information on your behalf.
7 Our Clients The Company We Keep You can tell our clients by how well they market their brands. They include:
8 3rd Floor, Riara Corporate Suites, Riara Road P. O Box 62879, Nairobi Kenya Tel: /2/3 Cell: info@gap-marketing.com
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