Elena Gelosa. Summary. Experience. Skills Professional. Marketing & Communication Director ManpowerGroup Italy

Transcription

1 Elena Gelosa Marketing & Communication Director ManpowerGroup Italy Born in Monza, March 6 th, 1968 Married, 2 children Mail: Mobile: Summary I have deep knowledge and experiences in Sales&Marketing that help me to join results My Passion is Challenging Projects, my Ability is enabling Team towards goals, my Top Skills are Strategic Design, Simple Execution, Continuous Improvement and Networking. I try to leverage my Enterprising Nature and solid Sales & Marketing expertise to make things happen! I believe in a genuine Marketing that help People and Company to be Simple, Innovative, Responsible and Trustable. Experience Marketing Director - ManpowerGroup 2015 Present Head of Marketing, Multichannel Communication & Digital Sales Support to all Business Line Strategic Projects Partner - Focus MGMT Consulting Head of Sales & Marketing practice area Client Business Development. Innovation Leader Retail Industry Leader Europe - IBM Sales & Delivery Responsibilities on assigned Clients Business Process Redesign & Innovation projects Sectors: Retail, Food, Fashion, Consumer Goods Retail Client Executive Manager - UNISYS Strategic Consultancy and Technological Retail Partner Delivery Manager in Italy, Luxembourg and UK Skills Professional Marketing & Sales Strategy & Execution Digital & Innovation Customer Engagement, BtC & BtB Gestione Progetti internazionali People Management Planning & Budgeting Personal Networking Thought Leadership Performance Approach Energy & Resilience Languages Italian (Mother Tongue) English (Fluent)

2 2 Elena Gelosa Education Luigi Bocconi University (Milano) Degree in Business and Marketing Publications & Lectures Surpetere: la competizione creativa, efficace e sostenibile, editor Guerini LinC Magazine Marketing and Sales Excellence, EGEA, L eccellenza nel Channel & Retail di IBM Articles on several journals (GDOWeek, MarkUp, Largo Consumo, Food, Business) Lectures at CUOA Vicenza, Bocconi University (MIMEC and Channel Marketing) Lectures at SDA Bocconi, Sant Anna University Pisa, Lyon University, Sole24Ore Master Speaker in Business Conventions and Forum, e.g. NRF in New York, Retail Summit Sole24Ore in Milan and Nielsen Events. Boards & Committees BAA (Bocconi Alumni Association) Board Member Human Age Institute Board Member Il Sole 24 Ore Business School, Member of Marketing Committee SDA Scientific Committee Member of the Channel & Retail Academy IBM Ambassador for the Universities Authorize the use and disclosure of personal information under Law 675/96

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4 BAA STRATEGIC COMMITTEE LONG LIFE LEARNING AVISOR MEMBER TOPICS PROJECT MOTIVATIONAL LETTER ELENA GELOSA MARCH 11TH, 2017

5 Three thoughts behind my candidature: 1. ELENA, BOCCONI & BAA: love at first sight. And that decision and this multicolored universe made me who I am today as manager and as woman. A give back, win-win interactions. A new taste for the next 162 weeks. 2. BAA: Energy for Bocconi Community and Society: - Skills, Energy, Organizational and Emotional Strength - People: Manager and Professor - Ideas and Results I want to contribute to generate energy and enthusiasm. 3. PREDOMINANT IDEA: Osmotic flow between academic community and business world. I dream our Bocconi values integrated in this new world. I believe in the work we're doing. I have desire to grow and to meet the challenge of becoming one of the Seven Wonders of the World. A Smile, Elena

6 BAA STRATEGIC COMMITTEE LONG LIFE LEARNING ADVISOR MEMBER TOPICS PROJECT STRATEGIC & OPERATIONAL PLAN ELENA GELOSA MARCH 11 TH, 2017

7 KEY CONCEPTS: Long Life Learning Bocconiani for ever 1. Past: Our DNA is our strength. Thanks to our values we have built a great Value Proposition and a Great Topics Team. 2. Present: The transformation we are living is a great opportunity to give boost to Bocconi presence in the world. 3. Future: turn the lights on today and light-up our actions PILLARS: 1. Simplicity 2. Sharing 3. Feasibility/Actionability GOALS: 1. Integration and coordination between Topic-University & SDA-central BAA structure 2. Create scalable Value Proposition to attract more Alumni and establish our unique and distinctive Personal Branding 3. Fast Thinking, Quick Action and Great Fun AREAS 1. Contents and Format: We defined BAA content & format. It s time to work better and more on integration and coordination between Topics and University. 2. Communication and Go to Market: internal and external -> Visibility, Engagement and Loyalty are key for BAA. Now we want to work on Branding Engagement on a case-by-case basis. Topic Leaders, Faculty and Central BAA should have a higher sense of belonging into BAA. 3. Technology: Exploiting the potential of Digital and Technology to attract Alumni. High-Tech and High-Touch approach. Key moments: Leaders Conference and new network-sharing moments: in June and September. Responsibility for organization and operational activities are in charge to central BAA