SEED Certified Digital Marketing Specialist

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1 SEED Infotech Ltd. : ' Panchasheel', 42/16, Erandawana, SEED Infotech Lane, Off Karve Road Pune India Course Name Duration : 84Hrs. Product Code: ST-MD Everything is becoming digital. Individuals, Businesses and Governments, all, want to leverage different digital technologies to increase the profitability and increasing reach. Spend on conventional marketing vehicles is being diverted to digital ways and internet. Digital Marketing has become a very key strategic part of the overall marketing strategy. Hence demand for digital marketing expert is ever growing. This course provides an exhaustive coverage of all the key aspects of digital marketing including SEO, SEM(Google Adwords),SMO(Social Media), marketing and mobile marketing etc. It also covers technical basics like HTML, Domain names etc. It also prepares one for Google certification. Take Aways: After completion of this course you will be able to Hands-on on Search engine optimisation Hands-on on Google AdWords (PPC Marketing) Hands-on Facebook Paid Marketing It will help you to clear Google Certifications It will help you to clear Facebook Certification Over Knowledge and understanding of Web Marketing Unique Features Designed in match with latest industry trends in Digital Marketing Latest versions of all tools Global certification from Google Target Audience B-School Students, BE Small and Medium Business Owners Anyone who want to work Marketing Arena Pre-requisites: What should you know before attending this course? None. Knowledge of web-based technologies would be an advantage. Recommended Next Course Advance SEO Reference Books Courseware Notes + Reading Material Training Methodology This course uses the standard SEED training methodology (based on International ISD standard) of Visualization of concepts Applying technology to solve real world problems 100% hands-on exercises/case studies ST-MD Rev.No. & Date: 00/Apr. 5,2012

2 Page 2 Module Duration(Hrs] Understanding Marketing & Introduction to Digital Marketing. 6 Website Design & Development 6 Search Engine Marketing SEM (Google AdWords) 20 Search Engine Optimization 14 Social Media Marketing 14 Designing for Digital Marketing 8 Marketing 4 Website Analytics: - Google Analytics, Alexa and Other Tools 6 Mobile Marketing 6 Total 84 Understanding Marketing & Introduction to Digital Marketing. How Human Brains respond to advertisement? Traditional Marketing concepts. Understanding of Digital Ecosystem Digital Marketing Introduction. No NEED to bring your laptop currently. Understanding Human Brain Traditional Marketing Digital Ecosystem Introduction Introduction to Digital Marketing How Human Brains respond to advertisement? Traditional Marketing concepts. Digital ecosystem components Opening lecture to demonstrates the power of applying digital concepts across the marketing function in any business. You will learn how to harness the power of digital marketing as a core driver of the marketing strategy for a company. Strategies in Digital Marketing Aligning Internet with Business Objectives Case Studies User Behavior & Navigation Branding & User Experience Website Design & Development ST-SD Rev.No. & Date: 00/Apr. 5,2012

3 Page 3 Essentials of Domain Name Essentials Web Hosting Multiple Types of Websites Hosting WordPress Website and Structure Web hosting on Shared Server Sub domain web hosting for each student for practice Essentials of Domain Name How to choose Domain Name What s DNS & Configuration Essentials Web Hosting Multiple Types of Websites Hosting WordPress Website and Structure What is Web Hosting? How to choose web hosting? What is website Types of Website Building Website on WordPress and Content. Understanding H1, H1, H2, H3 Tags, Anchor Text robots.txt, HTML Validation, XML/HTML/Text Sitemaps. W3 Total Cache, WP Touch and Editing Menus Search Engine Marketing SEM (Google AdWords) Search Advertisement - Display Advertisement - Video Advertisement. 20 Hrs This module gives you essential skills to strategies, plan and manage a Search Engine marketing campaign. You will learn how to develop an effective PPC strategy and achieve demonstrable ROI. Search Engine Marketing SEM (Google AdWords) AdWords Account Set up Type of Keywords Keyword Strategies Keyword Research and Use of Keyword research tool Creating 1st Campaigns Understanding Ad group and Advertisement Copies Creating Search Advertisement Understand Bidding and Budgeting Understanding PPC, CPM, CPA, CPL, Conversion Tracking Understanding Display Planner Creating Display Ad Campaign Creating Video Advertisement Campaign ST-ST- 3 Rev.No. & Date: 01/Sept. 27,2017 3

4 Page 4 Using Videos to redirect Traffic to website YouTube Video Analytics Re-marketing Campaign Shopping Ads Performance Metrics Multi-user Access MCC Account Search Engine Optimization (SEO) 14 Hrs The SEO module will teach you about Search Engine Optimization and how to leverage key techniques to improve your website s organic ranking on search engine results pages (SERPS) to drive more traffic. It covers key technical insights to cultivate an effective SEO strategy. Search Engine Optimization (SEO) What is Search Engine? How it Work? Search Marketing Stakeholders in Search On Page Optimization Meta Tags, Layout, Content updates Off Page Optimization Inbound Links & Link Building Content Creation Tools. Social Media Marketing 14 Hrs In this module you will learn the skills to effectively engage with customers across a diverse range of social media platforms. You will learn to set up social media campaigns, define goals and set KPIs. You will learn different social media communication styles apply for different target audiences. Social Media Introduction Social Media Introduction 1. What is Social Media Marketing? 2. Overview of Facebook, Twitter, LinkedIn, Blogging, Youtube and Flickr 3. Building Brand Awareness Using Social Media ST-SD Rev.No. & Date: 00/Apr. 5,2012

5 Page 5 Social Media Marketing - Facebook Social Media Marketing Twitter Social Media Marketing YouTube Social Media Marketing LinkedIn Social Media Analytics In this module, you will learn about the challenges involved in implementing an effective social media strategy for your business, especially when using paid advertising options. And how to schedule, manage and report on your campaigns. 1. Page Creation 2. Business Manager, Advert Manager 3. Targeting Options 4. Instagram Linking 1. Hostages & Handles 2. Advertainment with Twitter 3. Twitter Card Open Graph 1. Channel Manager 2. YouTube SEO 1. Company Page Creation and Handling 2. Paid Promotion with LinkedIn 1. Social Media Management 2. Insights and Analytics 3. Best Practice Examples & case Studies Outline for Training: Designing for DiMa 8 Hrs Online and offline medias and it s importance Advertising and medias Social Media Awareness Difference Between: Digital and print media Introduction Difference between: Marketing, design and branding What are SMM & SMO, Display Ads. Difference: SMO and SMM How Sizes of images changes according to social medias: online and offline Usage of medias Knowledge of how adverting changes according to counties or continents Guidelines to follow for SMM, SMO & Ad words for designing Usage and Implementations Brand colors, Usage of fonts, file formats Logo its uses, types and importance Corporate Identity & importance Design thinking and innovation Design Thinking How important is content Writing? ST-ST- 5 Rev.No. & Date: 01/Sept. 27,2017 5

6 Page 6 Tips and tricks, Assignment discussion and Doubt clearing sessions How important is: A Story to tell to your Customers and explaining the image requirement perfectly to the designer What technically and aesthetically things to be checked once you get the image made from designer Assignment and Small Exercises to do as homework and class discussion Mistakes a DiMa person does on Designing Assignment discussion Doubts and general discussion about past 3 sessions Marketing 4 Hrs This module will teach you about data capture and subscriber segmentation, design and content, delivery, and measurement and reporting. You will also learn how to grow and manage a subscriber database. User Behaviour Segmentation, Key Metrics Marketing Best Practice Case Studies Split Testing Campaign Process Website Analytics Google Analytics and Other Tools This module guides you through web analytics and other data sources to better understand site visitor characteristics and behavior. You will understand the most important and appropriate metrics and how to use them to improve your digital activities. Website Analytics Google Analytics and Other Tools Goal Configuration &Funnels Intelligence Reporting Conversions, Bounce Rate, Traffic Sources, Scheduling etc. ST-SD Rev.No. & Date: 00/Apr. 5,2012

7 Page 7 Mobile Marketing This module guides you through web analytics and other data sources to better understand site visitor characteristics and behavior. You will understand the most important and appropriate metrics and how to use them to improve your digital activities. Why Mobile Understanding Mobile Marketing and Operation Systems Mobile Marketing Responsive Web Design for Phones Separate URL s Fast Mobile Pages. ST-ST- 7 Rev.No. & Date: 01/Sept. 27,2017 7

INTERNATIONAL CERTIFICATE IN DIGITAL MARKETING

INTERNATIONAL CERTIFICATE IN DIGITAL MARKETING INTRODUCTION This course provides a technical outline and discussion of the basics of online marketing. The outline includes an introduction to digital marketing