KNOW YOUR CONSUMER, GROW YOUR BUSINESS.

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3 KNOW YOUR CONSUMER, GROW YOUR BUSINESS. In today s world, consumers are more in control than ever before. They can choose when, where and how they consume information and interact with media and brands. They can compare products and prices instantaneously and have new avenues to learn about, engage with and purchase products and services. Consumers have more to choose from and marketers have more ways to reach them, but fewer chances to get it right. In this increasingly fragmented consumer marketplace, how do you get a clear picture of your ideal consumer, engage them and keep them coming back?

4 KNOW YOUR CONSUMER At Nielsen, we pride ourselves on providing the clearest, most complete view of consumers and markets worldwide. We understand what consumers watch and buy, and the vital relationship between the two. Simply put, we provide the right intelligence, founded on the right consumer information, to help our clients make the right decisions.

5 What consumers watch We can tell you what and how - people are watching, with measurement and analytics across the three screens consumers use: TV, online and mobile. Our measurement techniques are constantly evolving to account for the new ways consumers are watching and interacting. On Television: Nielsen is a global leader in television audience measurement. We help television networks understand the effectiveness of their programming in 30 countries, including the United States, Australia, Indonesia, Italy, Mexico and South Korea. Online: Nielsen is a global provider of online media and market research and analytics, measuring 80% of the world s internet users. We provide critical advertising metrics to quantify the reach and effectiveness of online advertising and measure and analyse social media to help online publishers, internet and media companies, marketers and retailers better understand how consumers are watching and interacting online. Our online measurement business has a presence in 32 countries including the U.S., France, South Korea and Brazil. On Mobile Devices: We provide consumer research and independent measurement for telecom and media companies in the mobile telecommunications industry. Mobile carriers and device manufacturers across the globe rely on Nielsen when making consumer marketing, competitive strategy and resource allocation decisions. We are expanding quickly to capture Internet, video and other media on mobile devices, and we are focused on expanding our presence in developing markets such as Brazil, China, India and Africa. Across multiple platforms: We continue to develop advanced cross-platform measurement of television, online and mobile devices. In the U.S., we utilise a single-source TV and PC panel to deliver cross-platform insights to clients. Our cross-platform measurement solution provides information about simultaneous usage of more than one screen, unduplicated reach, cause and effect analysis and program viewing behaviour. We also provide advertising effectiveness research across multiple platforms. THERE IS ONE MOBILE PHONE FOR EVERY PERSON ON THE PLANET.

6 What consumers buy We can also tell you what consumers are buying, how much, where and how often locally or globally. We track billions of sales transactions in grocery stores, hypermarkets, supermarkets, convenience stores, pharmacies and liquor stores around the world, to help our packaged goods clients gauge sales and market share. In Store: Nielsen is a global leader in retail measurement services. We collect purchasing data from stores around the globe to provide market share, competitive sales volumes, and insights into such activities as distribution, pricing, merchandising and promotion. By combining this detailed information with expert analysis, we produce valuable insights to help improve marketing and sales decisions and grow market share. At Home: We conduct household scanning panels around the world to understand purchasing dynamics at the household level. This information offers insight into shopper behaviour such as trial and repeat purchase for new products and likely substitutes, as well as customer segmentation. Our consumer panels comprise more than 250,000 household panellists across 25 countries. CONSUMERS DON T WANT MORE CHOICES. THEY WANT BETTER CHOICES.

7 Simple We provide insights and intelligence to help you find clear, simple solutions to your most complex business issues. Open Our focus on collaboration, both across our organisation and with yours, and our commitment to open platforms, systems and processes, allows us to implement the very best practices, ideas and solutions. Integrated Every day, we navigate the data deluge, integrating information to give you the most complete view of consumers, audiences and shoppers worldwide.

8 years: average length of our relationship with our top clients

9 GROW YOUR BUSINESS When you have the right information, you can derive the right intelligence. At Nielsen, we show how the consumer s watching and buying behaviours impact each other, to help our clients reach the right consumers. By linking media consumption information with consumer purchasing information and analytics, we can better understand how media exposure drives purchase behaviour, delivering powerful insights into the effectiveness of marketing, advertising and programming. Our industry experts have the knowledge, experience and focus to help answer strategic business questions and make the right decisions: Demand Strategy: We help clients identify unsatisfied customer demand and meet that demand by delivering the right products to the right place at the right price at the right time. Market Structure & Segmentation: Using our demographic and retail databases, we provide clients with a precise understanding of market structures, and how to segment and reach their best customers. Retail and Shopper Marketing: We use our breadth of information to help retailers and manufacturers optimise use of in-store space, addressing factors such as channel selection, site and market selection, shelf space and assortment levels. Pricing and Promotion Strategies: We use our extensive data to develop pricing simulations and modelling services that guide clients through pricing and promotion decisions. Brand and Portfolio Management: We work with clients to maximise their product and brand portfolios including brand and category assessments, positioning and messaging evaluation, and strategic portfolio alignment. Cross-Platform Media Strategies: We help clients identify the most accurate place to find their consumers across all available screens, determine the best programming for them and how to advertise to them. Product Innovation and Renovation: We help clients forecast, evaluate and optimise the sales potential of new products, improve the positioning and performance of existing products, and refine go-to-market strategies. Advertising Effectiveness: We measure and provide insights into the effectiveness of advertising, product placement and programming across multiple platforms. Marketing Performance: We integrate large-scale consumer purchasing and media consumption data to provide marketing return-on-investment analysis. Social Media Intelligence: We help clients harness the full potential of social media intelligence to drive superior business performance across their organisations.

10 OUR ALLIANCES We continually pursue new alliances and joint activities with some of the world s most innovative marketing and media companies, to add breadth and value to our client offerings. Our joint venture with Catalina Marketing, Nielsen Catalina Solutions, creates the next generation of precision media solutions and return on investment (ROI) tools to allow clients to link what consumers see with the products they actually buy. Our strategic alliance with Facebook combines Facebook s global consumer reach with Nielsen s research expertise to help marketers better use the Internet to develop and market new products. Our strategic alliance with NeuroFocus combines neuroscience and consumer research to help clients more effectively engage their intended consumer across media platforms, advertising campaigns and retail execution. NM Incite, a Nielsen / McKinsey Joint Venture, combines Nielsen s social media insights with McKinsey s proven ability to transform organisations. NM Incite forms the basis of Nielsen s social media intelligence practice.

11 THE NIELSEN DIFFERENCE GLOBAL SCALE With a presence in approximately 100 countries, we are able to provide truly global breadth of information and insights about the consumer. Our professional client services teams, which comprise approximately 9,500 employees, are responsible for leading our client relationships and coordinating the entire Nielsen experience with clients around the world. LASTING RELATIONSHIPS Nielsen maintains long-term client relationships across a multiindustry, global client base, including consumer packaged goods, broadcast and cable television, advertising, online media, telecommunications, retail and automotive. The average length of our relationship with our top 10 clients is more than 30 years. INNOVATION Nielsen continues to focus on innovation to deepen our capabilities, expand in new and emerging forms of measurement, enhance our analytical offerings and stay ahead of industry trends. We continue to improve research approaches and invest in new methodologies. Our technology infrastructure, housing approximately 15 petabytes* of information, allows us to meet service commitments to global clients and quickly scale our products across practice areas and geographies. Our new delivery platform, Nielsen Answers, brings our full portfolio of data and information to a single client desktop. NOW, HOW CAN NIELSEN HELP YOU? Start the conversation. Speak to your Nielsen business partner or visit * one petabyte = approximately a million gigabytes

12 Copyright 2011 The Nielsen Company. All rights reserved. Nielsen and the Nielsen logo are trademarks or registered trademarks of CZT/ACN Holdings, LLC.