Konradin Industry In dialogue with your target group Media Kit 2016

Transcription

1 Sonderausgabe , Frankfurt , Fellbach Konradin Industry In dialogue with your target group Media Kit 2016 Trade Magazine 6 Website 26 Newsletter 30 Events 32 Extras 36 Lead Generation 37 Konradin Industry the Network for Industry Communication 44 Mobile Maschinen Konstrukteurstag Verpackungstechnik Konstrukteurstag Mobile Maschinen

2 Media Brand Present in all Media Channels Tailored to the specific usage behaviour of readers/users, KEM Konstruktion Entwicklung Management spans across the media channels of print, online, newsletter, event and direct marketing. KEM Konstruktion Entwicklung Management Professional information for design and development engineers and technical managers in mechanical and electrical engineering, providing full coverage of all companies with more than 25 employees. Lead Generation KEM Konstruktion Entwicklung Management offers established communication solutions individually tailored to your specific goals, to attract qualified prospects (leads) for your company and your products/ services. Available as e-paper Read all editions in digital form! Contentwise, the trade magazine focuses on fundamental and detailed know-how concerning products, solutions and design-engineering methods and has been doing so for more than 50 years. The clear and concise structure is designed to support your communication goals, such as profile, advertising effectiveness and awareness. Daily news, quick product research and exclusive specialist articles. Web content including webinars, image galleries and whitepapers round off the portfolio. Design-Engineering News The newsletter for decision-makers in design engineering and development. Current trends and developments, distributed every other Thursday to around 11,000 named, opt-in recipients in the field of mechanical and electrical engineering. 2

3 Event Congress ENGINEERING CAMPUS Influential trade event with high commercial value. In a single day and in a concentrated form, visitors discover exactly what constitutes successful engineering. Perspectives of product development are revealed. The vast range of services offers ample opportunity for networking and developing new contacts, for visitors and partners alike. Video With the support of our editorial team, KEM produces professional videos for your company. The video is also distributed and marketed throughout all media channels. This increases your brand profile, encourages dialogue and generates additional leads with your target audience. Konstrukteurstag Mobile Maschinen , Frankfurt KEM Design Engineers' Days Experts and users come together at these thematically focused industry events Mobile Machines Packaging Technology "For design engineers, development engineers and technical management, KEM is one of the key sources of information. We observe markets, research on site, track the very latest trends and innovations and convey everything what's worth knowing about new technologies and processes." Jens-Peter Knauer, Editor-in-Chief Konstrukteurstag Packaging Technology , Fellbach Content Page TRADE MAGAZINE Portrait 6 Circulation and Distribution 7 Readership Analysis 8 Editorial Schedule 10 Rate Card 16 Special Editions 22 WEBSITE 26 Cross-Media Partner Entry 28 NEWSLETTER 30 EVENTS KEM Design Engineers' Days 32 ENGINEERING CAMPUS 34 LEAD GENERATION 37 Webinar 38 Whitepaper 39 Extras Lettershop Address Rental ing 36 Product Test 40 Product Test Upon request, KEM Konstruktion Entwicklung Management can organise product tests in which you can have your product evaluated and tested by the relevant target group. Part of the network fachjobs24.de 42 Konradin Industry the Network for Industry Communication 44 Contacts 47

4 Editorial Concept Clearly structured for successful communication KEM Konstruktion Entwicklung Management focuses on fundamental and detailed know-how concerning products, solutions and design-engineering methods. Design Engineering Development Management KEM informs and inspires design engineers with challenging ideas and a cross-industry view of the following topic areas: Automation Machine elements Drive technology Electrical engineering/electronics Metrology Fluid technology PLM/CAD/CAE Materials/processes Joining technology KEM observes market developments, researches on site, identifies trends and innovations and conveys what s worth knowing about new technologies and processes. KEM offers a glimpse of the world of tomorrow s technology. KEM provides technical managers with background knowledge and ideas for solutions, and supports decision-making processes in companies. The clear and concise magazine structure supports your communication goals, such as impact, advertising effect and awareness. 4

5 Editorial Team Total Engineering Mechanics, electrical engineering and software interplay within modern machinery and equipment and function hand-in-hand just one good reason for editorial cross-over with the respected trade titles KEM Konstruktion Entwicklung Management elektro AUTOMATION and develop3 systems engineering working in cooperation. Our editorial team reflects the interdisciplinary collaboration demanded by development and design engineering departments, allowing for a better representation of complex relationships. Jens-Peter Knauer (jpk) Editor-in-Chief Phone: +49 (0) jens-peter.knauer@konradin.de Machine elements sensors measurement and testing technology materials/processes Dipl.-Ing. (FH) Andreas Gees (ge) Editor at the same time Assistant Editor-in-Chief of elektro AUTOMATION Phone: +49 (0) andreas.gees@konradin.de Automation electrotechnical components Dipl.-Ing. Michael Corban (co) Editor at the same time Editor-in-Chief of elektro AUTOMATION and develop 3 systems engineering Phone: michael.corban@konradin.de Engineering tools (CAD, CAE, PLM) automation image processing Dr.-Ing. Ralf Beck (bec) Editor Phone: +49 (0) ralf.beck@konradin.de Electric drives mechanical power transmission sliding and rolling bearings hydraulics and pneumatics Gabriele Rüdenauer Assistant Editor Phone: +49 (0) gabriele.ruedenauer@konradin.de Bettina Tomppert (bt) Editor Phone: +49 (0) bettina.tomppert@konradin.de Irene Knap, B.A. (ik) Trainee Phone: +49 (0) irene.knap@konradin.de Special publications vouchers Research connection technology company Online/newsletter Automation (safety) social media 5

6 Trade Magazine 1 Portrait 01 Title: KEM Konstruktion Entwicklung Management 02 In brief: Leading trade magazine for design and development engineers and technical managers responsible for solutions and optimisation, planning and decisionmaking in the fields of mechanical and electrical engineering. Specialist information on drive technology, automation, machine components, electrical engineering/electronics, fluid, measurement and joining technology as well as materials/processes and CAD/CAE provides support design departments can rely upon in their daily challenges and feeds background understanding and ideas for solutions into company decision-making processes. 03 Target group: For design and development engineers and technical managment, primarily in the fields of mechanical engineering, electrical engineering and electronics. 04 Frequency: 10 issues + 2 special editions + specials 05 Format: DIN A4 06 Year: 53rd year Subscription price: Annual subscription: inland abroad Free circulation exclusively to qualified recipients 08 Organ: 09 Media partner: bvik Bundesverband Industrie Kommunikation e.v. 10 Publishing house: Konradin-Verlag Robert Kohlhammer GmbH 11 Publisher: Katja Kohlhammer 12 Advertising: Andreas Hugel, Advertising Manager 13 Editorial: Jens-Peter Knauer, Editor-in-Chief 14 Pagination analysis 2014 = 12 issues Total pages: 1,070 pages = 100.0% Editorial: 728 pages = 68.0% Advertising: 342 pages = 32.0% comprising: Bound inserts: 14 pages Loose inserts: 9 pieces 15 Content analysis of the editorial section pages = 100.0% Analysis by subject area: Drive technology 138 pages = 19.0% Automation 91 pages = 12.5% Machine elements 68 pages = 9.4% Electrical enginering/electronics 60 pages = 8.2% PLM/CAD/CAM 41 pages = 5.6% Materials/processes 49 pages = 6.7% Measurement technology 33 pages = 4.5% Fluid technology 37 pages = 5.1% Joining technology 37 pages = 5.1% Management 43 pages = 5.9% News 69 pages = 9.5% Title, editorial, contents, preview 62 pages = 8.5% 6

7 Trade Magazine 2 Circulation Analysis 01 Audited by: 02 Circulation analysis: Average copies (July 1, 2014 to June 30, 2015) Print run: 23,217 Actual circulation: 23,146 of them abroad: 353 Copies sold: 2,351 of them abroad: 6 Subscriptions: 44 of them members: Retail sale: Other sales: 2,307 Free copies: 20,795 Residual / archive copies: Geographical analysis: Share of actual circulation Economic area % copies Germany ,793 Abroad comprising Switzerland Austria Rest of Europe Other foreign countries Rounding difference Actual circulation , Circulation by postcode regions: Share of actual circulation Postcode 2 7.3% = 1,664 copies PLZ 4 Postcode 4 Osnabrück 11.8% = 2,690 copies Dortmund Düsseldorf Postcode % = Köln PLZ 5 2,849 copies Postcode 6 9.4% = 2,143 copies Postcode % = 4,217 copies Mainz Saarbrücken PLZ 2 Hamburg Bremen Frankfurt PLZ 6 Stuttgart PLZ 7 Hannover PLZ 3 Kassel Nürnberg Schwerin Magdeburg Erfurt PLZ 9 PLZ 8 München Summary of the survey method: 1. Method: File-based recipient-structure analysis total circulation 2. Population: Actual circulation 3. Sample: Actual circulation 4. Target persons of the study: Recipients of the magazine 5. Study period: June/July Survey completed by: Konradin Media Group PLZ 1 Berlin Potsdam Leipzig Dresden PLZ 0 Postcode 1 3.1% = 707 copies Postcode % = 2,393 copies Postcode 0 6.1% = 1,390 copies Postcode 9 8.9% = 2,028 copies Postcode % = 2,712 copies 7

8 Trade Magazine 3 Readership Analysis 1.1 Industries/industrial sectors: recipient groups Share of actual circulation Industry code acc. to classification of industrial sectors 2008 % Copies C Production of other rubber goods C Production of other plastic goods 6.0 1,393 C.25 Production of metal products ,222 C.26 Prod. of data-processing devices, electronic (26.1 not and optical products (not including electronic included) components and printed circuit boards) 8.0 1,842 C.27 Production of electrical equipment ,928 C.28 Mechanical engineering ,843 C.30 Other automotive engineering M.71.12, Engineering offices for technical, physical and 72.1, 74 chemical studies as well as technical activities 7.9 1,823 S.94.1 Economic and employers' associations, professional organisations Actual circulation , Company size: Share of actual circulation % Copies 1 49 employees , employees , employees , employees , employees ,953 1,s000 and more employees 6.5 1,504 Actual circulation , Position in company Share of actual circulation % Copies Corporate management ,925 1st management level ,560 2nd management level ,050 Employees, skilled workers, specialists ,611 Actual circulation , Job function Share of actual circulation % Copies Management/technical management ,902 Design engineering, engineering/research & development ,369 Production, manufacturing, assembly Technical purchasing 4.5 1,042 Actual circulation ,146 8

9 Trade magazine Subject Overview Machine elements Individual components: Cardan shafts, shaft-hub connections, clamping elements, springs, standards, seals, chains and belts, brushes, shock absorbers, rollers, ropes, wheels, spools, filters, energy chains, sections, linear stages, lighting and signalling In issues 1-2, S1, 4, 5, 7-8, 9, 10, 12 Plain and roller bearings: Linear guides, ball bearings, aerostatic bearings, roller bearings, tapered roller bearings, ball screws In issues 1-2, 3, S1, 4, 5, 7-8, 9, 10, 12 Drive technology Motors: Geared motors, servo motors, AC/DC motors, ventilators, linear drives, hub motors, stepper motors, lubricants In issues 1-2, 3, S1, 4, 6, 7-8, 9, 10, S2, 11 Power electronics: Variable frequency drives, soft start, servo controllers, power inverters, motor protection, network devices, controllers, electronic amplifiers In issues 1-2, 3, S1, 4, 7-8, 9, S2, 11 Gears, geared motors, gearwheels: Planetary gears, cranked drives, hydrostatic gears, axles drives, pancake gears, worm drives, continuously variable transmissions, helical gears In issues 1-2, S1, 4, 7-8, 9 Clutches and brakes: In issues 1-2, 3, S1, 4, 6, 9, 12 Automation Controls: PLC, CNC, motion control, safety technology, robots, MDE, BDE In issues 1-2, 3, S1, 4, 6, 7-8, 9, 10, S2 Bus systems: Profibus, Profinet, Devicenet, Ethernet Powerlink, Ethercat, CC-Link In issues 3, S1, 4, 7-8, 9, S2 Sensors & rotary encoders: Angle encoders, inductive sensors, capacitive sensors, optical sensors In issues 1-2, 3, S1, 4, 5, 9, S2, 11 Image processing: Cameras, vision systems, LEDs, ring lights, software, light barriers, light grids In issues 1-2, 4, 9, S2 Fluid technology Hydraulics: Pumps, motors, cylinders, valves, filters, mobile hydraulics In issues 1-2, S1, 4, 7-8, 12 Pneumatics: Compressors, pumps, motors, valves, cylinders, turbines, vacuum systems, dryers In issues 1-2, S1, 4, 7-8, 12 Tubes, hoses, valves In issues 1-2, S1, 4, 7-8, 12 Measurement technology Sensors: Temperature, pressure, humidity, mass, distance, flow, speed, acceleration, ultrasound, noise, vibration, filling level, voltage In issues 1-2, S1, 4, 5, 9, 10, S2, 11 Measurement devices: Microscopes, endoscopes, measurement machines (length, concentricity), controllers, writers, data loggers In issues 1-2, 4, 10, S2, 11 CAD/CAE Software: CAD, CAE, FEM, CFD, simulation, EDM/PDM, product lifecycle management, data management In issues 3, 6, 11 Additive manufacturing: 3-D printers, rapid prototyping, rapid tooling In issues 3, 6, 11 Joining technology Screws, nuts, studs, threaded inserts, clips, clasps, adhesive bonding, soldering, riveting, clinching, welding technology In issues S1, 4, 6, 9, 10, 12 Electrical engineering/electronics Electromechanical components: Switches, lines, contactors, relays, plugs & connectors, cables, power supplies, warning devices, counters, air-conditioning devices, batteries, magnets, lighting technology, explosion protection In issues 1-2, 3, S1, 4, 5, 9, S2, 11, 12 Housings and cabinets In issues 1-2, 4, 5, 12 Materials/processes Materials: ceramics, non-ferrous metals, steel and iron, alloys, composite materials, glass, semi-finished products, light-weight design, elastomers, thermosets, thermoplastics, films and foils In issues 1-2, 3, S1, 4, 5, 9, 10, 11 Surface technology: Galvanising, lubricants, CVD, PVD, nitriding, plasma spray coating In issues 4, 5, 11 Processes: Sheet working, metal working, separating, metering technology, pressing, casting and forging, laser technology In issues 1-2, 4, 5 Topics for technical management Planning and organisation, foreign markets, strategies, human resource management, training, legal, certification. This includes interviews and reports (Ask KEM, Guest of KEM, KEM on site) In every issue 9

10 Trade magazine Editorial Schedule 2016 Issue Main topics Trade shows 1-2/2016 Publication date: Advertising deadline: Electrical engineering Switches, contactors, relays, connectors, embedded systems, housing, cables, wires, cable carriers, electromagnetic compatibility Materials/processes Metal materials, metal working, cast iron, composite materials, semi-finished parts Fluid technology Hydraulics, pneumatics, valves, cylinders, filters, pumps, hydraulic motors, fittings, hoses, seals Machine elements Chains, belts, springs, brushes, shock absorbers, profiles, rollers, drive shafts, sliding and roller bearings, lighting and signalling KEM Konstrukteurstag Mobile Maschinen Frankfurt, embedded world Nürnberg, METAV Düsseldorf, EMV Düsseldorf, Mobile Automation Joint special section with elektro AUTOMATION, increased circulation of 42,000 copies See page 24 for details (see also KEM Design Engineers' Day, page 32) Topics: Electric drives technology, clutches/brakes, testing, measuring, control and instrument engineering, telematics, sensors, image processing, safety systems (safety), navigation, future mobility With links in the newsletters Automatisierer-/Konstruktions-News to the digital edition of the special in Keosk 3/2016 Publication date: Advertising deadline: Special edition S1/2016 Publication date: Advertising deadline: Automation Bus systems, operating and monitoring, controls, industrial computers, safety engineering, motion control, sensors, CNC, RFID, software, Industry 4.0 Mobile machines (see also KEM special edition, page 22) Electric drives technology AC/DC motors fans, soft start, stepper motors, small motors Medical technology Microsystems technology, connectors, clutches/brakes, micro motors, materials, miniature bearings PLM/CAD/CAE 3D printing, simulation, rapid prototyping, document management 20% more circulation Driving, controlling, moving, fluid technology, wear parts, testing, measuring and control engineering, communication, navigation, industrial safety, technical services, mobile hydraulics, sliding and roller bearings, light-weight design, sensors, operating and monitoring, transmissions, clutches und brakes, cables, wires, cable carriers, electromobility, springs, shock absorbers, vibration engineering, joining technology all about automation Dortmund, Wire/Tube Düsseldorf, Automationstreff Böblingen, Medtec Europe Stuttgart, Bauma Munich, Hannover Messe Hannover,

11 Trade magazine Editorial Schedule 2016 Issue Main topics Trade shows 4/2016 Publication date: Advertising deadline: Hannover Messe with a focus on international trade fairs Industrial automation Digital factory Energy Industrial supply Research & technology and a special focus on Industry 4.0 Measurement technology Laser measurement, measuring machines, controllers, microscopes, ultrasonic measurement, flow measurement, sensors Joining technology Nuts, screws, caps, sleeves, standard elements, bonding, fittings, threaded inserts Hannover Messe Hannover, Control Stuttgart, /2016 Publication date: Advertising deadline: Sensors Incremental encoders, photoelectric sensors, capacitive sensors, angular encoders Materials/processes Light-weight design, thermoplastics, thermosets, composite materials, surface technology, technical textiles Electrical engineering Enclosures and cabinets, fans, cable carriers, cables, wires, connectors, magnets Machine elements Chains, belts, springs, brushes, shock absorbers, profiles, rollers, cardan shafts, sliding and roller bearings Sensor + Test Nürnberg, PCIM Nürnberg, mtex/lima Chemnitz, LASYS Stuttgart, all about automation Friedrichshafen, /2016 Publication date: Advertising deadline: Drive technology/clutches und brakes Safety clutches, backlash-free clutches, bellows couplings, miniature couplings, electromagnetic clutches and brakes, safety brakes Additive processes Rapid prototyping, 3D printing, PLM/ CAD/CAE Assembly and handling Robots, grippers, handling systems, linear technology, positioning, automation, control and instrument engineering Joining technology Plugs, bonding, infrared welding, fittings, nuts, standard parts, threaded inserts, clinching, screws Rapid.Tech Erfurt, AUTOMATICA Munich,

12 Trade magazine Editorial Schedule 2016 Issue Main topics Trade shows 7-8/2016 Publication date: Advertising deadline: Drive technology/linear technology Linear actuators, linear bearings, sliding and roller bearings, profiles, ball screws Machine elements Chains, clamps, brushes, springs, gear wheels, vibration engineering, standard parts, lighting and signalling Fluid technology Pumps, fittings, valves, pipes, hoses, hose couplings, compressors, seals, vacuum technology, metering technology Motion control PLC controllers, power controllers, power supplies, servo drives, Industry 4.0 9/2016 Publication date: Advertising deadline: Traffic engineering Railway technology, components and systems of drive technology, future mobility Mechanical power transmission Transmissions, couplings, belts, chains Automation Industry 4.0, systems engineering, etc. Electrical engineering Mechanical components, switches, relays, connectors, cables, wires Packaging technology Joint special publication with elektro AUTOMATION, increased circulation of 42,000 copies See page 25 for details (see also KEM Design Engineers' Day, page 33) Themes: Drive technology, operating & monitoring/hmi, image processing, identification/rfid, sensors, safety engineering With links in the newsletters Automatisierer-/Konstruktions-News to the digital edition of the special in Keosk AMB Stuttgart, Innotrans Berlin, FachPack Nürnberg, WindEnergy Hamburg, all about automation Leipzig, Engineering Campus Echterdingen, /2016 Publication date: Advertising deadline: Assembly and handling Robots, grippers, handling systems, linear technology, positioning Plastics Thermoplastics, compounds, synthetic fibers, adhesives, processing methods, machines and equipment Joining technology Nuts, screws, caps, sleeves, standard elements, bonding, fittings, threaded inserts Measurement technology Laser measurement, measuring machines, controllers, microscopes, ultrasonic measurement, flow measurement KEM Konstrukteurstag packaging technology Fellbach, Motek/Bondexpo Stuttgart, K Düsseldorf Battery & Storage Stuttgart, EuroBLECH Hannover,

13 Trade magazine Editorial Schedule 2016 Issue Main topics Trade shows 30% more circulation Special edition S2/2016 Publication date: Advertising deadline: Automation (see also KEM special edition, page 23) Bus systems, operating and monitoring, controls, industrial computers, encoders, measuring technology, safety equipment, motion control, industrial image processing, CNC, AC/DC drives, stepper motors, small and micro motors, linear drives, frequency inverters, servo motors, sensors, connectors, RFID, software, Industry 4.0 electronica Munich, SPS/IPC/Drives Nürnberg, VISION Stuttgart, /2016 Publication date: Advertising deadline: PLC/IPC/Drives Electric drives technology, controllers, industrial computers, sensors, measurement technology, safety engineering, motion control Encoders Inductive sensors, angular encoders, photoelectric sensors, measurement of physical quantities Materials/processes Composite materials, thermoplastics, thermosets, metal materials, light-weight design, surface technology PLM/CAD/CAE 3D printing, simulation, rapid prototyping, document management FMB Bad Salzuflen, Medica/Compamed Düsseldorf, SPS/IPC/Drives Nürnberg, Composites Europe Düsseldorf, Aluminium Düsseldorf, /2016 Publication date: Advertising deadline: Machine elements Chains, belts, springs, brushes, shock absorbers, profiles, rollers, drive shafts, sliding and roller bearings, lighting and signalling, clutches/brakes Fluid technology Pumps, fittings, valves, pipes, hoses, hose couplings, compressors, seals, vacuum engineering, metering technology Joining technology Nuts, screws, caps, sleeves, standard elements, bonding, fittings, threaded inserts Electrical engineering Enclosures and cabinets, fans, cable carriers, cables, wires, magnets 13

14 Fachzeitschrift Messeplaner (Details finden Sie im Themenplan auf den Seiten 11 14) Ausgewählte Messen in weiteren Industrie-Medien der Konradin Mediengruppe Aluminium , Düsseldorf AMB , Stuttgart AUTOMATICA , München Automatisierungstreff , Böblingen BAUMA , München Composites Europe , Düsseldorf Control , Stuttgart embedded world , Nuremberg ENGINEERING CAMPUS , Stuttgart Euroblech , Hannover FachPack , Nuremberg S S , S x 14

15 Trade Magazine Trade Show Planner (Details in the editorial schedule on pages 11 14) Selected fairs in other industrial media of the Konradin Publishing Group Hannover Messe , Hannover , ,9 S1, Innotrans , Berlin K , Düsseldorf METAV , Düsseldorf Motek/Bondexpo , Stuttgart PCIM Europe , Nuremberg Rapid.Tech , Erfurt Sensor+Test , Nuremberg SPS IPC Drives , Nuremberg VISION , Stuttgart WindEnergy , Hamburg S1, S S

16 Trade Magazine Rate Card No. 51 Page 1 of 5 (Prices valid as of , in, plus VAT) Magazine format: 210 mm wide x 297 mm high, DIN A4 Untrimmed: 216 mm wide x 303 mm high Type area: 188 mm wide x 270 mm high, 4 columns, each 44 mm wide Printing and binding: Web offset, perfect binding Charges: No discount on colour and bleed surcharges Contact: Advice, booking: see contacts on page 47 Order confirmation, invoices, vouchers: Order management Josephine Linseisen Phone Position: Price for guaranteed position (from 1/4 page) 10% surcharge on respective b/w price Colour: Print colours (CMYK) in accordance with ISO , see rate card for colour surcharges Formats: See page 17 ff. Series discount: For orders within any 12 months (insertion year) 3 ads 6 ads 9 ads 12 ads 5% 10% 15% 20% Basic rate Recommendation advertisements 1col., 44 mm wide, per mm b/w 6.80 Classified advertisements 1col., 44 mm breit, per mm b/w 5.60 Job market see page 42 Cross-media partner entry per year 2, see page 28 for more details Data delivery: Utilise our advertisement portal for data submission. Conditions: Prior to digital transfer of advertising artwork, the publisher must receive the corresponding advertisement booking. The order and copy deadlines are specified in the editorial schedule. A full-size print-out is required for checking the supplied advertisement, or a contract proof or press proof in the case of a colour advertisement. Advertising must be seen as distinct from the editorial section and, as such, a booked advertising format (ad, bound insert, loose insert, etc.) may contain only the offer of one advertiser. In the case of advertising specials or special formats, specific positioning and/or technical specifications may also apply. See page 20 for further information or visit: Payment conditions: 2% discount for direct debit, advance payment and payment within 10 days of invoice date, otherwise payment in full no later than 30 days from invoice date. VAT no.: DE Bank account: Baden-Württembergische Bank, BIC: SOLADEST600, IBAN: DE Our general terms and conditions are available on the Internet at We would be happy to send you a copy on request. 16

17 Trade Magazine Rate card No. 51 Page 2 of 5 (Prices valid as of , in, plus VAT) Ads: Standard format Formats Basic rates b/w Colour surcharge 2-colour 3-colour 4-colour Bleed surcharge Total Colour Total Colour rate 2c surcharge rate 3c surcharge Format: width x height in mm Trim: add 3 mm to each side Total rate 4c Type area Trimmed 1/1 page 5, , , , , x x 297 Junior page 3, , , , col 140 x x 205 1/2 page 3, , , , land. 4col port. 2col 188 x x x x 297 1/3 page 2, , , , land. 4col port. 2col 188 x x x x 297 1/4 page 1, , , , land. port. port. 4col 2col 1col 188 x x x x x x 297 1/8 page , , , land. land. port. 4col 2col 1col 188 x x x 133 not possible No discounting is applied to surcharges. For special formats and ad specials, please see overleaf. For more information and technical details, visit 17

18 Trade Magazine Rate Card No. 51 Page 3 of 5 (Price valid as of , in, plus VAT) Ads: Special formats and positions Formats Basic rates b/w Colour surcharge 2c 3c 4c Bleed surcharge Total Colour Total Colour rate 2c surcharge rate 3c surcharge Formats: width x height in mm Trim: add 3 mm to each side Total rate 4c Type area Trimmed 2nd and 4th cover page , , , , x x 297 1/3 page next to editorial 1/2 page next to table of contents 2, , , , x x 297 3, , , , x x 297 Panoramic spread 2 x 1/4 page 2 x 1/3 page 3, , , , , , Horizontal across two pages, including gutter. Positioned at the center of the page. 420 x x 88 Panoramic spread 2 x 1/2 page 6, , , Spread over 2 pages, including gutter. Positioned at the foot of the page. 420 x 150 Ad in editorial section 44 mm wide 60 mm wide per mm plus surcharge colour 4c Maximum height 50 mm, minimum height 20 mm, surrounded by editorial on at least 3 sides. 44 x spec. 60 x spec. Advertorial 7, /1 page, 4-colour, produced by Konradin in a layout adapted to KEM 18

19 Trade Magazine Rate Card No. 51 Page 4 of 5 (Prices valid as of , in, plus VAT) Ad specials Belly band 105 mm high Cover flap Bound insert g/qm Bound insert g/qm Specifications Prices Further options / technical notes Single-sided printing incl. production, handling not included 105 mm wide, positioned on the left side with magazine title featured on the front 1 leaf = 2 pages 80* 134 g/qm 2 leaves = 4 pages 80* 134 g/qm 1 leaf = 2 pages * g/qm 2 leaves = 4 pages * g/qm 6, per thsd. Paper: 200 g matt art paper, 2 x fold grooves with adhesive dot 8, Front partially, back fully printable. Advertising space approx. 0.8 pages. 5, , , , Front page marked. Other formats and weights on request, with sample. Quantities/formats: width x height in mm plus 3 mm bleed Format: Quantity: 465 x ,146 cop. Format: 105 x 297 Insert format: Delivery: untrimmed Quantity: 210 x x ,900 cop. Loose insert up to 25 g With insert note in magazine. Partial allocation by first digit of postcode is possible per thsd. Min. run 3,000 cop. Other formats and weights on request, with sample. Max. format of insert: Quantity: 200 x ,450 cop. Tip-on Postcard Postcard Automatic gluing Minimum size of carrier ad: 1/1 page per thsd per thsd.* plus carrier ad Manual gluing (pin-point accuracy) per thousand Quantity: 23,700 cop. Partial allocation not available Quantity: 23,146 cop. Tip-on Post-it Post-it Manual gluing Minimum size of carrier ad: 1/2 page per thsd per thsd.* plus carrier ad Booklets and other tip-ons (such as product samples) upon request. Quantity: 23,700 cop. Partial allocation not available Quantity: 23,146 cop. *no agency commission on technical costs More on ad specials: 19

20 Trade Magazine Rate Card page 5 of 5 Technical Requirements for Ad Specials Prior to order acceptance and confirmation, it is necessary to submit a binding sample, or at least a dummy sample with size and weight specifications. The final positioning depends on the technical possibilities. Materials other than paper are only available on request. Tip-ons: adhesive edge 70 mm Insertion direction Postcards: Automatic gluing with variable height is possible when the adhesive edge is parallel to the magazine binding with a minimum clearance of 1 cm and a maximum clearance of 7 cm. In all other cases, including an oblique placement, gluing costs for manual gluing are charged. Advertising media including product samples, CDs/DVDs etc.: Gluing with variable height is possible when the adhesive edge is parallel to the magazine binding with a minimum clearance of 2 cm and a maximum clearance of 7 cm. Gluing costs upon request. Belly bands: In the layout, folds (variable magazine thickness) and rear overlapping must be taken into consideration. The belly band is produced at Konradin. 127,5 mm 210 mm 127,5 mm 465 mm untrimmed 105 mm Bound inserts: Possible with perfect binding. Delivery untrimmed, trim layout diagram: 297 mm trimmed 305 mm unntrimmed 6-sided 216 mm untrimmed 210 mm trimmed 3 mm 297 mm trimmed 305 mm untrimmed 4-sided 3 mm fold (gutter) 216 mm untrimmed cutting edge 3 mm each 432 mm 209 mm 195 mm 206 mm fold (gutter) cutting edge 3 mm each 620 mm Delivery note for ad specials: For "KEM", issue (no.), Euro-pallet dimensions: 80 x 120 cm (max. height 110 cm) fold 210 mm trimmed 195 mm 5 mm 3 mm 5 mm 3 mm 297 mm trimmed Bound inserts and loose inserts: They must be delivered in such a manner that no further treatment or processing will be required. The front is to be clearly marked. Multi-page bound or loose inserts must be folded appropriately and be closed towards the collar, i.e. in the direction of insertion. Complications and additional folding and gluing work will need to be charged separately, as appropriate. Inserts must be in one piece and will be inserted loosely. Delivery address for bound inserts and tip-ons: at advertiser s expense to: Konradin Druck GmbH, Kohlhammerstraße 15, Leinfelden-Echterdingen, Germany. Delivery times: Mon. to Fri., 7:00 a.m. 6:00 p.m. Delivery address for loose inserts: at advertiser s expense to: Lettershopservice GmbH, Steinbeisstraße 16, Fellbach, Germany. Delivery times: Mon. to Thu. 8:00 a.m. 5:00 p.m., Fri. 8:00 a.m. 4:00 p.m. 20

21 Media and communication services for your Multichannel Marketing With Multichannel Marketing you can reach your customers at the right time in the purchase decision process Adapt your communication to the specific needs and opportunities of each station within the purchase process. For maximum efficiency. 1 Purchase requirement: Buying impulses (Push) will be included. Print is the ideal pulse generator. Reading promotes new ideas* Activate impetus media such as trade magazine, website, newsletter or mailing to promote Information Procurement* 2 Evaluation/Contacts: The more Touchpoints, the greater the influence on the product/vendor selection. Prospective buyers search aggressively on all channels (Pull). Information services are used, such as Digital, quickly and precisely. Customers require answers to their questions: virtual (e.g. Webinar) or real life (e.g. Trade Events). Purchase: E-Commerce push, Optimised Shop, POS-Campaign Roadshow Seminarwerbung Events Beilage Whitepaper Application Video Trade Event Advertorial Interview Banner Lead Generation Website Catalogue Newsletter Trade Magazine Trade Event Banner Webinar Social Media Evaluation Microsite Customer Magazine Crossmedia Round Tables Company Profilel Market Research Copy Test ing 1 International Trade Fair Product Test Corporate 5 3 Publishing Purchase Anzeige need Video Markenbekanntheitsstudie Loyalty Purchase u.v.m dshow Seminar Promotion Supplement Whitepaper Application Video Website 4 Advertorial Interview Banner Lead Generation Catalogue Newsletter Initiate Customer Loyalty Adoption Search Experience Trade Magazine Trade Event Banner Webinar Social Media Microsite Customer Magazine Crossmedia Round Tables Company Profilel Market Research Copy Test ing International Trade Fair Product Test Corporate Publishing (according to McKinsey, Customer Decision Journey model) 2 Satisfaction 4 Satisfaction: After the purchase starts before the buying. By matching personal experience with external information, a positive attitude towards vendor and product will develop. Without solutions the need for knowledge reduces, which makes Push communication important once again. Marketing Research indicates, for example, where Vendors stand in terms of Customer Loyalty (Image and Satisfaction Surveys). 5 Loyalty: Create and maintain customer loyalty. Customer relationships will shorten the next buying decision process. Valued customers remain loyal. Positive experiences supported by a positive public image, this will deepen customer loyalty. * B2B Decision Makers Analysis 2014/15 21

22 Trade Magazine Special Edition Mobile Machines (Prices valid as of , in, plus VAT) Special Edition Mobile Machines The complexity and the performance range of mobile machines are increasing rapidly. This confronts design engineers with new challenges. Topics: Electric and mechanical drive technology Clutches/brakes Measuring, testing, instrumentation and control engineering Sensors Safety systems Image processing Navigation, telematics Future mobility Publication date: Editorial deadline: % more circulation MORE reach guaranteed: 23,100 copies of KEM + 3,000 copies additionally distributed to all manufacturers and suppliers in the field of agricultural, forest, construction, communal and transport machines + 2,000 copies distributed during BAUMA = 28,100 copies total circulation + online readers of the KEOSK issue Special edition Mobile Machines Ad formats and prices 1/4 page, 4c 1/3 page, 4c 1/2 page, 4c Junior page, 4c 1/1 page, 4c 2, , , , , The topics provide an effective setting for your advertisement, attracting maximum customer attention. Tip: Also advertise in the joint special section Mobile Automation with elektro AUTOMATION. See page 24 for details 22

23 Trade Magazine Special Edition Automation (Prices valid as of , in, plus VAT) Special Edition Automation Automation is becoming more and more important, also because of Industry 4.0. Design engineers will have to gear themselves up for this trend. Publication date: Advertising deadline: % more circulation Automatisierung The special edition Automation provides an outlook on the SPS IPC Drives 2016 with a special focus on the interconnectedness of design engineering, automation and IT. MORE reach guaranteed: 23,100 copies of KEM + 5,000 copies additionally distributed to companies with less than 25 employees in the field of mechanical engineering + 2,000 copies distributed during SPS IPC Drives 2016 Topics: Industry 4.0 Data communication Operating and monitoring Control engineering Industrial PCs Electric drive technology Safety engineering Image processing Sensors Electrical engineering Identification/RFID The topics provide an effective setting for your advertisement, attracting maximum customer attention. = 30,100 copies total circulation + online readers of the KEOSK issue Special edition Automation Ad formats and prices 1/4 page, 4c 1/3 page, 4c 1/2 page, 4c Junior page, 4c 1/1 page, 4c 2, , , , , Tip: Additional reach through combination with trade-fair issue 11/2016 for the SPS/IPC/Drives. See Editorial Schedule on page 13 23

24 Trade Magazine Special Section Mobile Automation (Prices valid as of , in, plus VAT) Special Section Mobile Automation Joint special section of KEM and elektro AUTOMATION Total circulation: 42,000 copies This combination helps you to reach both design engineers, development engineers and technical management as well as automaters and system integrators in mechanical and plant engineering, electrical engineering, and plant operators of selected companies. This special section focuses on the technological challenges manufacturers will be faced with in future. Your benefits: Fully covers the design-engineering target group High-quality coverage of topics Ads are positioned right at the heart of the subject Attractive package deals Special section Mobile Automation Advertising formats and package prices Formats KEM elektro AUTOMATION Savings of up to 5,240.00! Package price 1/1 page, 4c 7, , , Junior page, 4c 4, , , /2 page. 4c 4, , , /3 page, 4c 2, , , /4 page, 4c 2, , , Special section Mobile Automation Topics: Electric drive technology, clutches/brakes, testing, measuring, instrumentation and control engineering, telematics, sensors, image processing, security systems/ safety, navigation and future mobility Alternative ad formats and prices available upon request. The newsletters Automatisierer-News and Konstruktions-News include links to the digital edition of the special section in Keosk. KEM 1-2/2016 PD: elektro AUTOMATION 1-2/2016 PD: Joint advertising deadline: BAUMA, , Munich Tip: Combine your booking with an advertisement in the special edition Mobile Machinery. See page 22 for further details. 24

25 Trade Magazine Special Section Packaging Technology Special Section Packaging Technology Joint special section of KEM and elektro AUTOMATION Total circulation: 42,000 copies This combination helps you to reach both design engineers, development engineers and technical management as well as automaters and system integrators in mechanical and plant engineering, electrical engineering, and plant operators of selected companies. The focus of the special section are intelligent systems and components and the related digitisation in packaging technology. Your benefits: Fully covers the design-engineering target group High-quality coverage of topics Ads are positioned right at the heart of the subject Attractive package deals Special section Packaging Technology Ad formats and package prices Formats KEM elektro AUTOMATION Savings of up to 5,240.00! Package price 1/1 page, 4c 7, , , Junior page, 4c 4, , , /2 page. 4c 4, , , /3 page, 4c 2, , , /4 page, 4c 2, , , Special section Packaging Technology Topics: Drive technology, operating & monitoring/hmi, image processing, identification/ RFID, sensors and safety engineering/safety Alternative ad formats and prices available upon request. The newsletters Automatisierer-News and Konstruktions-News include links to the digital edition of the special section in Keosk. KEM 9/2016 PD: elektro AUTOMATION 9/2016 PD: Joint advertising deadline: FachPack, , Nürnberg Konstrukteurstag Verpackungstechnik , Fellbach Tip: Become a partner of the KEM Design Engineers' Day on Packaging Technology on ! See page 33 for further details. 25

26 Website kem.de Design with an edge Up-to-the-minute compact clear Contents: Practical and current ideas for solutions from the whole world of design and development engineering, e.g. on the topics drive technology, automation, machine elements, electrical engineering/electronics, fluids, measurement and joining technology as well as materials/processes and PLM/CAD/CAE Special focus: applied research Web address: In brief: kem.de offers exceptional search options in the fields of innovations, systems, components in design engineering, development and management. Experts deliver continuously updated information on products, news and opinions. Target groups Design and development engineers and technical managers, primarily in mechanical and electrical engineering/electronics. Further options: Search for articles, products and companies The "Kompass" rapidly navigates visitors to key items: - Partners for engineering - Dates - Newsletters - Whitepapers - Webinars/webcasts - Video tips provides design engineers with powerful ideas and information for their day-to-day design activities; inspiring them, guiding them and ensuring that they are ahead of the game when it comes to information. The ideal online portal for design and development engineers and technical managers! 26

27 Website kem.de (Prices valid as of , in, plus VAT) Advertising formats and prices See table for overview of standard formats, other advertising formats on request. Advertising format Position on website* Size in pixels (w x h) Price per week Hockeystick On all pages 728 x 90 and 120 x x 90 and 160 x Data delivery: 7 days before start of campaign by to auftragsmanagement@konradin.de Skyscraper On all pages 120 x x 600 (wide) Format: GIF, JPG, SWF, HTML, tracking code and redirect are permitted. File size: max. 60 KB. Video formats: FLV, MPEG3/4 Cross-media increases success Campaigns that utilise more than one media channel are more successful, as they intensify contacts and increase the impact of your advertising. We have a powerful media network to help you achieve this objective. Ask for an individual quotation! For more information and technical details, see Leaderboard On all pages FullsizePlus Home page and sections Full banner Home page and sections Rectangle Home page and sections Button III On all pages in the toolbar * Size and position in picture illustrative; rotating position. 728 x x 90 (large) x x x 200 (medium I) 716 x 200 (large I) x

28 Cross-Media Cross-Media Partner Entry (Prices valid as of , in, plus VAT) Promote yourself as a partner in engineering! Business Card Print KEM präsentiert Ihnen Partner für Engineering 3D-Druck Elektrotechnik Bussysteme Automatisierung Weiterbildung Steuerungen auf kem.de/partner-fuer-engineering. Verbindungstechnik auf das Partnerprofil des Anbieters. Werkstoffe Pneumatik PLM/CAD/CAE Verfahren Bookmark! Kupplungen/Bremsen Dienstleistungen Hier finden Sie leistungsstarke Lieferanten, Dienstleister und kompetente lösungsorientierte Partner für Engineering! Weitere Fakten zu Unternehmen, Details zum Angebots- und Leistungsspektrum bietet die Online-Rubrik Partner für Engineering Scannen Sie dazu den jeweiligen QR-Code! So gelangen Sie direkt PartnerProfil Online Permanent presence print + online The cross-media partner entry links both print and online to offer lasting presence. Attract the attention of potential customers with your business card reproduced in all issues of KEM. You will be directly located via the appropriate category assignment! You can use a QR code to route interested decision-makers directly to your online Partner Profile at With one click, the potential customer receives the most important facts about your business, services and special offers. You benefit from guests users too, with those searching by appropriate keyword and topic also directed to your profile page. Cross-media partner entry Benefits and price KEM Categories (examples): Additive manufacturing drive technology/ motors automation image processing bus systems PLM/CAD/CAE services encoders fluid technology housings/components/cables plain and roller bearings hydraulics clutches/ brakes machine elements measurement technology pneumatics sensors safety systems software solutions controls materials processes joining technology further education knowledge You can also implement this advertising format with the trade journals Beschaffung aktuell, cav, dei, elektro AUTOMATION, EPP, Industrieanzeiger, medizin&technik, Pharmaproduktion, Sicherheitsingenieur, Sicherheitsbeauftragter and QUALITY ENGINEERING. Term 1 year (12 issues) 1 year Entry Start with any issue Category See examples See examples Format Package price Business card 60 mm wide x 82 mm high, four-colour, with QR code, 2 lines for name and web address, 15 lines of text, each line having approximately 50 characters incl. spaces On the 1 st of the month with the first date of publication in print PartnerProfile Up to 5,000 characters including spaces, logo and a maximum of 3 images up to 480 px wide GIF, JPG (No agency commission on price) 2,

29 Website (Prices valid as of , in, plus VAT) The portal for industry and services Advertising format Position on website Size in pixels Price per week Hockeystick top and right 728 x 90 and 120 x x 90 and 160 x 600 1, Skyscraper right 120 x x 600 (wide) Leaderboard top 728 x x 90 (large) Full banner in the content section 468 x Web address: Rectangle in the content section 353 x 200 (medium I) 716 x 200 (large I) In brief: As the online presence of the industry magazines of the Konradin Media Group, industrie.de provides a unique synthesis of expertise and is the DACH region s information portal for the process industry and associated service providers. The exceptional content of industrie.de includes current news, a feature article archive, company database, newsletter, relevant links, new products, technical trends and much more. Button III in the toolbar Plus package Company database 232 x The plus package includes the full address with telephone number, and website (both linked), a freely configurable company portrait (max. 6,000 characters) with logo and the highlighting of your entry in the results list. Minimum running time: 1 year per year Target group: Managing directors, technical and commercial managers, executives and specialists. Data delivery: 7 days before start of campaign by to auftragsmanagement@konradin.de Format: GIF, JPG, SWF, HTML, tracking code and redirect are permitted. File size: max. 60 KB. 29

30 Newsletter Konstruktions-News (Prices valid as of , in, plus VAT) Ad format*/position Size in pixels (w x h) Text/image ad image: 200 x 100, text: 300 char. (inc. spaces) + link Apr./Oct. Nov.** Other month** Full banner 468 x 60 or 590 x Leaderboard above header 728 x 90 1, Name: Konstruktions-News In brief: The newsletter for decision-makers in design engineering and development in the field of mechanical and electrial engineering informs about products, solutions, trends, innovations, new technologies and processes from the world of design engineering. Frequency: twice a month, Thursdays , , , , , , , , , , , , , , , , , , , , , , , , Distribution: 11,000 personally named and qualified addresses. Target group: Design and development engineers and technical management with solution and optimisation tasks, planning responsibility and decision-making competence in the field of mechanical and electrical engineering. Skyscraper 120 x * Size and position in picture illustrative. **Price per edition/ad Data delivery: 7 days prior to online distribution date by to auftragsmanagement@konradin.de Format: GIF, JPG, (DOC additionally for text/image ad), tracking code and redirect are possible, tracking pixels are not built in. File size: max. 60 KB. Please do not submit animated images, as these will only be displayed correctly in the web view. To view the current newsletter and subscribe, please go to: or use QR code. 30

31 Newsletter Editors' Special Newsletter (Prices valid as of , in, plus VAT) Ad format*/position Size in pixels (w x h) Price 3 x text/image ad or Image: 200 x 100, text: 300 char. (incl. spaces) + link 3 x full banner 468 x 60 or 590 x x leaderboard above header 728 x 90 Your benefits: 1 x skyscraper 120 x 600 Attractive pricing. Your advertising message receives the complete attention of the subscribers, all of the ad placements are exclusively at your disposal. We present your topic to the market. You benefit from a strong media brand. Maximum of 5 positions * Size and position in picture illustrative. 4, Contents: The range of editorial topics will be agreed with you in advance and compiled by our editors, including a personal message from your organisation. Recipients: 11,000 recipients of Konstruktions-News Send dates: on request Availability: on request Data delivery: 7 days prior to online distribution date via to auftragsmanagement@konradin.de Format: GIF, JPG, (DOC additionally for text/image ad), tracking code and redirect are possible, tracking pixels are not built in. File size: max. 60 KB. Please do not submit animated images, as these will only be displayed correctly in the web view. 31

32 Event KEM Design Engineers' Day Mobile Machines KEM Design Engineers' Day Design Engineers' Day Mobile Machines , Frankfurt Mobile Machines February 17, 2016 Dorint-Hotel Frankfurt-Niederrad Thematically focused industry event with high value for visitors and an extensive range of services for partners. In a single day, visitors discover everything they need for the successful development and design of mobile machines, in a concentrated form.: Introduce your company and your products. What technological challenges will manufacturers have to consider when looking to the future? What role will Industry 4.0 play? Exactly how will the trend towards autonomous driving develop? Which innovative solutions are provided by component and system vendors? What is the role of driver assistance systems in the safety of vehicles? KEM Design Engineers' Day Mobile Machines Basic Premium Event organisation, location, catering, moderation 20 minute lecture time for your company Extensive event promotion in the media brands KEM, elektro AUTOMATION, develop³ Partner presentation in joint special section KEM and elektro AUTOMATION (See page 24 for details) 1/1 page 2/1 page Long-term presence in the INDUSTRIE events app List of all visitors On-demand leads to online presentation Circa 2 x 2 m exhibition space in the foyer Video support (Video interview and recording of the lecture) Package price per partner (Price without agency commission) 4, , Sufficient breaks are provided to offer ample opportunity for networking and contact between visitors and sponsors, within a relaxed atmosphere. Quick! Reserve your space now the presentation slots are strictly limited. Tip: Also advertise in our special edition Mobile Machines. See page 22 for details. 32

33 Event KEM Design Engineers' Day Packaging Technology KEM Design Engineers' Day Design Engineers' Day Packaging Technology , Fellbach Packaging Technology October 20, 2016 Schwabenlandhalle, Fellbach near Stuttgart Thematically focused industry event with high value for visitors and an extensive range of services for partners. In a single day, visitors discover everything they need for the successful design of packaging machines: What is required to afford an efficient packaging system in the future? How does the networking of systems keyword: Industry 4.0 impact upon the design of machinery and equipment? Which innovative solutions support design engineers in their work? What is the role of cost-effective drive and control concepts in future-oriented automation? How will new technologies function in human-machine communication? The event will take place with the support of and in cooperation with PEC, Packaging Excellence Center, Waiblingen. KEM Design Engineers' Day Packaging Technology Basic Premium Event organisation, location, catering, moderation 20 minute lecture time for your company Extensive event promotion in the media brands KEM, elektro AUTOMATION, develop³ Partner presentation in joint special section KEM and elektro AUTOMATION (See page 25 for details) 1/1 page 2/1 page Long-term presence in the INDUSTRIE events app List of all visitors On-demand leads to online presentation Circa 2 x 2 m exhibition space in the foyer Video support (Video interview and recording of the lecture) Package price per partner (Price without agency commission) 4, , Sufficient breaks are provided to offer ample opportunity for networking and contact between visitors and sponsors, within a relaxed atmosphere. Quick! Reserve your space now the presentation slots are strictly limited. As sponsor present in the joint special section of KEM and elektro AUTOMATION on packaging technology See page 25 for details 33

34 Event ENGINEERING CAMPUS ENGINEERING CAMPUS September 27, 2016 Mövenpick Hotel Stuttgart Airport & Exhibition Centre ENGINEERING CAMPUS is a one-day event that focuses on know-how and the general conditions for successful product development. Presentations and discussion rounds are geared towards managing directors, heads of design engineering and development engineers. Users and suppliers will benefit from a forum where they can exchange ideas, acquire knowledge and suggestions for even better products that score in the global competition. Leading companies provide valuable information as potential partners for successful systems engineering, in the form of lectures and an accompanying exhibition. Fascinating keynote speeches and impulse presentations show Germany's current position and future orientation. The accompanying exhibition sets the context and provides opportunities for individual discussions between visitors and partners in a relaxed atmosphere. The 2nd ENGINEERING CAMPUS focuses on questions including: How can we develop and test mechatronic components more efficiently applying systems engineering? What potential is hidden within modern materials? What are the new opportunities of modern control technology? How do we use the creative freedom emerging from additive manufacturing? How do we operate machines and equipment in future? Extract from the 2015 list of speakers: Dr.-Ing. Roman Dumitrescu, head of the SE expert group in the top cluster it s OWL Dr. Peyman Merat, Project Manager PLM2015, Daimler AG Heinz Gaub, Managing Director of Technology, ARBURG GmbH + Co KG Dr. rer. nat. Dr. oec. Bernd-Günther Harmann, Managing Director, Kaminski Harmann Patentanwälte AG 34

35 Event ENGINEERING CAMPUS (Prices valid as of , in, plus VAT) In cooperation with Become a partner of the 2nd ENGINEERING CAMPUS Achieve new personal contacts directly with your target group. ENGINEERING CAMPUS Benefits and prices Basic Premium Event organisation, location, catering, moderation 20 minute lecture time for your company Editorial coverage of the congress Event promotion print/online/newsletter Presence in the INDUSTRIEevents app for ios List of all visitors On-demand leads to online presentation Partner 2015: Partner presentation in special publication "ENGINEERING CAMPUS 2016", Circulation: 105,000 copies Exhibition space, approx. 2 x 2 m Video support (video interview and video recording of the lecture) Package price per partner (Prices without agency commission) 1/1 page 2/1 page 4, , Your additional benefit: Presence in the Konradin app INDUSTRIEevents The INDUSTRIEevents app is the mobile event guide for all expert events organised by Konradin Industry and cooperating institutes and partners. A strictly limited number of partner slots is available, please make sure to book asap. Participants and other persons interested will obtain all relevant information pertaining to individual events in advance and a news and product channel will keep them updated even after the event. 35

36 Extras Address Rental ing (Prices valid as of , in, plus VAT) Address rental Make use of our professional addresses to attract new customers for your company. Select addresses for your ings from our qualified database using criteria such as: Region Industry Company size Function Position Communicate successfully with professional print and ings. Talk to us! Tip: ings are highly suitable for invitations to roadshows, open houses and events, exhibitions, webinars, webcasts, product launches and much more. ing We distribute your ing to interested and potential customers! Example of ing Print mailing Lettershop Our Lettershop handles your complete print-mailing service from print to dispatch. Samples of print mailing ing Benefits and prices Print mailing Benefits and prices Processing of your s incl. sending and reporting Minimum order value (No agency commission on price) from 0.75 per address plus handling Handling of your print mailing via our Lettershop Minimum order value (No agency commission on price) from 0.55 per address excluding print, handling, postage Other options at additional cost: Template, registration page, landing page, multiple shots for more success on request 36

37 Lead Generation (Prices valid as of , in, plus VAT) A professional partner for qualified leads What is a 'lead'? A person is interested in receiving information on your products or services and releases their personal contact information (name, job function, company, mailing address, phone or ) to your company in exchange for this information. You can now use this valuable contact information. Which information services are suitable for generating leads? Whitepaper Software demo version Training video Exclusive presentations Vouchers Webinars/webcasts How does lead generation work with Konradin industry? Success factors for your lead campaign The achievable number of leads depends on several factors: Topicality of the subject High relevance of the topic for the target group Attractive benefits of your information services Exclusivity of the download offer Size of the defined target group Benefits of 'leads with Konradin Industry' Your lead campaign is individually planned and managed so as to achieve its goals. Wide-reaching presence of your information within our media channels. Precise targeting with no wastage. Explicit interest in your offer. You receive valuable business contacts including opt-in for your sales contact and save on acquisition costs. Our portfolio for generating leads We develop individual measures with you, based exclusively on your specific goals. Individual solutions Benefits and prices You offer demand-driven content that presents your target group with an attractive benefit. Prospective customers register online for your presented offer. You are provided with the contact information of those interested in your offer your leads. Project set-up from 1, Price per lead (minimum order volume 50 leads) from (No agency commission on price.) Any questions? We are happy to help! Defined offers for generating leads via webinar and whitepaper can be found on the following pages. 37

38 Lead Generation Webinar (Prices valid as of , in, plus VAT) Webinar convey worldwide expertise and generate leads. The advantages of a webinar package Webinar you appoint the speakers, we will take care of the rest. Competent implementation based on our unrivalled webinar experience. Image enhancement modern forms of media for modern people. Cost and time savings regardless of location, no travel expenses or accomodation costs. New contacts get to know potential customers who are specifically interested in your product/solution. Multimedia knowledge transfer of your product/solution share audio and video content or files with your audience. Direct contact with the participants in the form of a Q&A chat session. Plus poll: Present up to 3 questions to the participants for feedback. Detailed reporting including the results of the poll, the attention rate and the average length of stay during a webinar. Webinar recording We record your webinar and put it online as an on-demand webcast on our websites additional lead generation. Webinar Benefits and price (minimum lead time 6 weeks) Announcement of your webinar on the website Image text registration page Promotion via teasers in trade magazine newsletter website and further appropriate media of Konradin Industry ing of invitations, reminders and follow-ups Online webinar space and live transmission (approx. 60 minutes), Poll during the live broadcast Professional moderator, inclusion of up to two speakers (live test before broadcast). On-demand webcast after live transmission available in the Media Center and on the website, with image and text. Package price including up to 60 leads 7, (No agency commission on price.) Options at extra charge: Each additional 10 registrations Leads from webcast and downloads (after live broadcast) English version of on-demand webcast from 70.00/lead on request Data delivery: content summary for webinar DOC/TXT, logo, photo (JPG) and presentation of speaker(s) to: industrie.online@konradin.de 38

39 Lead Generation Whitepaper (Prices valid as of , in, plus VAT) Whitepaper Fixed running time Concept and benefits 3 months presence in the Media Center with access via our website. Teasers ensure traffic and you receive all leads generated. Your proof of competence: Position yourself as proficient business partner with your whitepaper. Potential business contacts: Find the people who are really interested in your technologies or products. Direct qualified leads to your sales team. Whitepaper Pay-per-lead Concept and benefits You define the target group and the target quantity of leads. You have an interesting whitepaper which will be released exclusively via Konradin, or which will only be available elsewhere subject to prior registration. Lead guarantee! Based upon this whitepaper offer, we generate qualified leads within the specified target group and at the specified quantity. Whitepaper Fixed running time Benefits and prices Integration of your whitepapers in the media center and on the website with picture and text Promotion via teasers in trade magazine newsletter website and further appropriate media of Konradin Industry Running time of 3 months, including leads 1, (No agency commission on price.) Options at extra charge: Extension of running time by a further 6 months Drafting of whitepaper by specialist editor, English language version Data delivery: whitepaper as PDF, introductory text as DOC/TXT and image/logo as JPEG 7 days prior to start of campaign to: industrie.online@konradin.de from 70.00/lead on request Whitepaper Pay-per-lead Benefits and prices Integration of your whitepaper in the Media Center and on the website with picture and text Target-group-compliant selection from our database (2 selection criteria: function and industry) Audience targeting via ings to achieve your guaranteed leads. Promotion via teasers in trade magazine newsletter website and further appropriate media of Konradin Industry Project set-up 1, Price (minimum order volume 50 leads) from 70.00/lead (No agency commission on price.) Options at extra charge: More than 2 selection criteria for the target group, additional questions for lead generation, drafting of whitepaper by specialist editor, generation of mailing text, creation of mailing template... on request 39

40 Extras Product Test (Prices valid as of , in, plus VAT) Ask your target audience how your product is received! Obtain contacts of potential customers. Do you know how your product is perceived in comparison to the competition? Which of your product features are really important to users? Whether the advantages of your product are really known? These questions and many more can be answered by the Product Test. You will receive important feedback directly from your target market, facts and opinions in a unique combination of market research and high-coverage promotion. Only you will receive the results of the Product Test. You decide whether and what you want to publish. Example of Product Test Access the microsite via the QR code or visit Read text via QR code or enter URL The benefits: Cost and time savings: Completion of the entire market research process on your behalf. Optimal target group selection based on Konradin's exceptional address pool. Fully-inclusive reporting. Accompanying marketing communication. Qualified market research in collaboration with a renowned market research institute. Monitoring of the entire procedure by professional partners. Detailed reporting including results of tests/surveys. Brand image factor: Modern forms of media for modern people. General requirements: Your product is new/innovative. Your product can be easily sent to participants. Your product is promoted before, during and shortly after the defined period only as part of a product test by Konradin Industry. The entire duration of the Product Test, from the release of the market research to the issuing of the final report is approximately 3 months. Lead time is a minimum of 6 weeks. Product Test Benefits and prices Qualified market research Own product test microsite at produkttest.industrie.de Recruitment of up to 60 participants, including via ings Field work and detailed reporting Representative reporting before and after the Product Test in trade magazine newsletter website Addresses of the participants in the Product Test Package price (No agency commission on price) 7, Options at extra charge: Thank-you gift for participation, accompanying online community, focused participant address via telemarketing, separate comparison target groups, interview conducted by telephone instead of online questionnaires, focus group on request 40

41 Extras Video (Prices valid as of , in, plus VAT) Your company Application video Combine your application report in print with a multimedia video. We will handle the production for you! Possible contents: Interview with manufacturers and users, production overview, machinery in operation including detailed shots. Trade fair Video statement Increase your trade fair success! We create an exclusive video at your booth with our professional team, in collaboration with e.g. your managing director, development manager, product manager, sales manager etc. Moving pictures say more! Trade fair VideoWall sponsoring Our editors conduct exclusive video interviews and round-table discussions with reputable business partners from market-leading companies in the "TV Studio" located at the Konradin booth. As exclusive sponsor, benefit from your high-profile presence on the sponsor wall... Ideal for image and brand building. Positioning your company as an opinion former. Integration of the videos in the YouTube channel of Konradin Industry. Long-range profile, beyond the initial scope of the trade fair visitors. Own videos are freely provided to the sponsors. Benefits and prices (minimum lead time 6 weeks) Briefing, treatment, filming on site (1 day), professional voice-over, editing, cutting and post-production sound studio, incl. a correction run. Video (HD quality, length <5min) Promotion via: Newsletter Website YouTube Integration into our Video Library/ website with full text search Video file freely available to you Basic price excluding potential 4, travel expenses Benefits and price All prices without agency commission Please visit for more information. Briefing before the fair, filming for a maximum period of one hour with you at the booth, production, a correction run included, video (HD quality, length < 5 min.) Promotion via: Newsletter Website YouTube Video file freely available to you. Basic price 1, Can be booked at: Hannover Messe, CONTROL, SMT, Powtech, MOTEK, SPS, other trade fairs on request Benefits and prices (minimum lead time 6 weeks) Standard Premium Your sponsor logo visible on the VideoWall and in every video leader One video interview in front of the VideoWall, Video file freely available to you. Promotion via: Trade magazine Newsletter Website YouTube Ad 1/1 page 4c, in the trade show issue of the relevant edition, in addition to your existing bookings 10 sec. video spot at the end of each video (video spot supplied by you, possibly alternating with other sponsors) Basic price per fair 2, , Can be booked at: Hannover Messe, CONTROL, SMT, Powtech, MOTEK, SPS 41

42 fachjobs24.de (Prices valid as of , in, plus VAT) The job portal for your success! 37 online partners with 6.48 million page impressions per month 3.521,000 monthly visits 31 print partners with 672,100 print editions per month One address! As of January 2015 fachjobs24.de is the job portal of the Konradin Publishing Group. Fachjobs24.de is a unique media network built upon 68 print and online brands with the highest level of professional competence. The magazines and websites are used by readers and users predominantly as a source of professional information and cover the most important industry sectors. With your job advertisement in one of our six Industry channels, you will directly address the future specialists and executives within your precise target group. Industry 469,000 PIs, 278,500 visits, 239,700 print run copies The Industry channel comprises a total of 26 trade magazines and professional online portals for the industry's decision-makers, making it one of the most diverse brands in German-speaking markets. With your job advertisement in the Industry channel, you will reach an unprecedented functional array of qualified specialists and managers. 42

43 Double combo package print 30% discount on advertising rates for placement in two magazines Triple combo package print 40% discount on advertising rates for placement in three magazines The job portal for your success! Industry title 1 / 4 page 1 / 2 page PRINT JOURNAL ONLINE 1 / 1 page Circulation/frequency p.a. Channel Automationspraxis 1, , , ,100 cop. 10x AutomobilKonstruktion , , ,800 cop. 4x Beschaffung aktuell 2, , , ,100 cop. 10x cav chemie anlagen verfahren 1, , , ,700 cop. 18x dei die ernährungsindustrie , , ,100 cop. 10x develop³ systems engineering , , ,000 cop. 4x elektro AUTOMATION 1, , , ,100 cop. 13x EPP Elektronik Produktion & Prüftechnik , , ,200 cop. 9x Industrieanzeiger 1, , , ,100 cop. 32x KEM Konstruktion Entwicklung Management 1, , , ,600 cop. 12x mav Innovation in der spanenden Fertigung 1, , , ,100 cop. 10x medizin&technik , , ,000 cop. 6x Pharmaproduktion , , ,100 cop. 4x QUALITY ENGINEERING 1, , , ,700 cop. 5x All print advertisements set to type area, specific formats are available upon request. All print rates indicated are valid for 4-colour print. Above publication rates are provided by the publisher and valid as of January Price for 4 weeks in the Industry channel of fachjobs24.de With print booking, the respective online channel is complimentary for 4 weeks! 43

44 Konradin Industry The Network for Industry Communication The Konradin Industry portfolio comprises 17 industrial media brands. The range of trade magazines is complemented by individual websites and newsletters for each respective title. In addition to this, there are focused online portals. Trade events, which are carried out by individual media brands or in collaboration, round off the consummate brand portfolio. Our cross-media brands The professional trade media of Konradin Industry primarily reach audiences within the sectors electrical engineering, food and nutrition industry, automotive engineering, precision mechanics/optics, mechanical and plant engineering, medical technology, metal production/working and the pharmaceutical and chemical industries. mav Innovation in der spanenden Fertigung FOR: Production managers, technical managers, CEOs IN: Metal working and processing, mechanical engineering, automotive 20,000 copies Automationspraxis FOR: Managing directors, plant managers, production managers, master craftsmen, planning engineers IN: Production companies in all industries 15,000 copies AutomobilKonstruktion FOR: Development engineers and design engineers in automotive development IN: Automotive and supplier industry 12,700 copies develop³ systems engineering FOR: Managing directors with development responsibility, heads of design engineering/ development IN: Mechanical engineering, manufacturing of data processing equipment 10,900 copies elektro AUTOMATION FOR: Technical management, automators, heads of design engineering/development, system integrators IN: Mechanical engineering, electrical engineering and other automation-intensive industries 18,000 copies medizin&technik FOR: Managing directors, heads of design/development, production, product managers, quality managers IN: Medical technology 9,900 copies medicine&technology FOR: Managing directors, heads of design/development, production, product managers, quality managers IN: Medical technology International/in English 10,000 copies 44

45 Beschaffung aktuell FOR: Heads of area/department in purchasing, materials management and logistics. IN: All industries, focus on companies with 500 employees and more 18,000 copies cav chemie anlagen verfahren FOR: Managing directors, technical managers, plant managers IN: Chemical/pharmaceutical industry, suppliers/manufacturers of plants and equipment 21,600 copies cpp chemical plants & processes FOR: Managing directors, technical managers, plant managers IN: Chemical/pharmaceutical industry, suppliers/manufacturers of plants and equipment International/in English 21,600 copies dei die ernährungsindustrie FOR: Managing directors, technical managers, production managers IN: Food and beverage industry 9,000 copies EPP Elektronik Produktion & Prüftechnik FOR: Managing directors, technical managers, quality managers, skilled workers in production and development IN: Electronics prod./testing 9,100 copies EPP EUROPE FOR: Managing directors, technical managers, quality managers, skilled workers in production and development IN: Electronics production and testing International/in English 18,000 copies Industrieanzeiger FOR: Managing directors, techn./commercial managers IN: SMEs in mech. engineering, metalworking and processing, automotive, plastics processing and electrical engineering 40,000 copies KEM Konstruktion Entwicklung Management FOR: Heads of design/ development, design/ development engineers, technical management IN: Mechanical and electrical engineering 23,100 copies Pharmaproduktion FOR: Plant/production managers, technical management, IN: Pharmaceutical industry, suppliers/manufacturers of plants and equipment 11,000 copies QUALITY ENGINEERING FOR: Persons responsible for quality in management and production IN: Manufacturers with focus on mechanical engineering, metals, plastics, automotive 20,600 copies Sicherheitsbeauftragter FOR: Managing directors, safety officers, specialists for occupational safety, safety engineers IN: All industries 13,000 copies Sicherheitsingenieur FOR: Managing directors, specialists for occupational safety, safety engineers IN: All industries 3,800 copies Number of copies in tva rounded

46 Konradin Industry The Network for Industry Communication Media consultancy and campaign planning Our sales team will advise you competently and comprehensively on all your media planning needs within the network of Konradin Industry. Working closely with you, we select the appropriate channels and media brands from our portfolio to reach your precise target group. We support you in developing your customized campaign, helping you to achieve your specific communication objectives. With our unparalleled experience in advertising efficacy research, we also assist you in optimising your advertising materials to ensure your message is delivered to the market in the best possible manner. Extras such as Lead Generation, Video or Address Rental are just a few of the media channels available to reach your target group. Market research Whether you are considering advertisement tests, brand image or notoriety studies, we have extensive experience in B2B market research and work closely with qualified institutes. We can conduct efficient and affordable surveys on Print your behalf. KonradinHeckel is your specialist for the complete production of catalogues. Corporate publishing We will produce corporate communication tailored to your target group in print and online, from customer magazines to specialist portals or events 100% individually. Order print easily and conveniently via: PRINTSHOP.de Talk to us! We are happy to help you. 46

47 Your contacts Your quick link to us: phone , fax , General Advertising Manager Andreas Hugel Phone konradin.de Heike Durz Fellbach Phone konradin.de Julia Knapp Phone konradin.de Clemens Scheffler Langenhagen Phone konradin.de Helmut Bolldorf Würzburg Phone konradin.de Michael Hannemann Phone konradin.de Martina Lebherz Pfullingen Phone konradin.de Walter Schwager Phone konradin.de Manuela Bumler Phone konradin.de Angelika Hörmann Phone konradin.de Wolfgang Loppe Wegberg Phone konradin.de Martin Sellig Phone konradin.de Irena Dantele Phone konradin.de Katrin Kleberg-Schwarzkamp Neuss Phone konradin.de Ralf Politz Phone konradin.de Frank Stoll IFF Media AG Technoparkstr. 3 CH-8406 Winterthur Phone f.stoll@iff-media.ch Tom Duley Phone tom.duley@ konradin.de Ann-Kathrin Klemmer Phone ann-kathrin.klemmer@ konradin.de Walter Rojan Schwifting Phone walter.rojan@ konradin.de Carla Stahel IFF Media AG Technoparkstr. 3 CH-8406 Winterthur Phone c.stahel@iff-media.ch