ROI. How to improve your marketing ROI using SMS. How to improve your marketing ROI using SMS.
|
|
- Jonas Hall
- 6 years ago
- Views:
Transcription
1 How to improve your marketing Free prize draw today visit SMSisgreat.com or text to enter ROI 1
2 Contents Introduction Why use SMS How does SMS fit in with your industry? SMS FAQ s Conclusion
3 Introduction The use of SMS hasn t been dented by the popularity of any other mobile media, including mobile web, , applications, instant messaging or MMS. For most people, text is far more widely available and more affordable, plus, almost all mobile users know how to use SMS it will be a long time before that can be said of other mobile media. If we consider the stats below it s easy to see why SMS is a marketing ROI There are 5.8 billion mobile phone subscribers worldwide In 2011 SMS traffic exceeded 8 trillion SMS has the fastest read rate at 90% in 15 minutes SMS has a 97% open rate Hopefully those stats have whet your appetite to learn more about the benefits of SMS! In this guide I ll cover the reasons marketers will benefit from using SMS, industry examples and case studies of successful SMS campaigns as well as SMS FAQs. 3
4 Why use SMS? Convenience SMS doesn t require both parties to be available at the same time. Your marketing message can still be sent even when the recipient s phone is switched off or there is no network signal. It will be delivered when the phone becomes available and sits waiting in the inbox to be read when the recipient can read it and will stay there until the message is deleted. Guaranteed deliverability Put simply, with SMS marketing you are guaranteed deliverability. Whilst you still have to make sure your content is relevant and useful to the recipient, there is no junk folder or ISP to stand in your way. Your marketing message is likely to be read within moments One of the most unique aspects of SMS marketing is the ability to reach your recipients in seconds, and in the most personal of spaces. SMS messages nearly always get read by the recipient, it s almost a reflex reaction. You hear the tone; you reach for your phone. It s that instant turnaround that makes this such an effective marketing tool. We use event notification in marketing to be notified as soon as someone clicks because it s all about those hot leads SMS will give you that without the extra work, or tracking. It s the highest form of permission marketing If you re using offline shortcode marketing where the interested party has to send a text to a shortcode seen on a billboard, bar of chocolate, magazine etc this is the highest form of permission marketing. Your prospect is ASKING to receive a text from you; they re WAITING for a response from you. You have a captive audience. Simultaneously grow your database with each SMS campaign It doesn t stop at text messages, with each text you can also collect an address which will be fed into your marketing software, so growing your database at the same time. 4
5 Gain a better understanding of consumer behaviour You can learn a lot about your audience with SMS, you ll know where they were and what they were doing when they texted. It s a perfect introducer, promoter and indicator SMS marketing is an effective method to introduce a new product or service. One click can take the details of new product along with the website details direct to countless pockets across the country, the perfect method to promote the sale of a new product. It s a quick and easy way to send mass alerts or to indicate to customers/clients about the change of a business meeting or change of shop location. What can you expect in terms of ROI? Recent figures have shown that SMS marketing can be highly effective and provide significant ROI, here s what some of the latest stats can tell us: ROI 81% of recipients browse the internet immediately after receiving offers 32% of consumers respond to SMS promotions Mobile coupons/codes receive 10x the redemption rate of traditional coupons Mobile marketing offers, loyalty and couponing searches have grown by 800% in the last year And the sector specifics... Finance - 12% of all queries are coming through mobile internet. One million active banking users on mobile in the UK, and growing rapidly Retail In % of all queries were through mobile Travel experienced one of the biggest jumps from 4% in 2010 to 14% in 2011 In the next section we ll take a look at how different industries can benefit from SMS marketing in more detail. 5
6 How does SMS fit in with your industry? No matter what business you are in, you might be surprised at the number of SMS marketing ideas and ways you can integrate text messaging to add value to your business offering, generate increased sales and save you money from your advertising budget at the same time. Campaigns that include inter-activity with your target audience can be the most effective. Here are a few examples of how SMS can be used across different industries. Finance Mobile messaging is very popular in financial industries like banking and insurance. As well as keeping customers informed on latest products and industry updates, SMS is also used to alert people on many other aspects of the finance world. Banks can benefit from SMS services as a way for them to inform customers about new plans and policies. This service allows banks to operate certain banking services via SMS messaging. Mostly SMS can be broken down into two types of messages; push messages and pull messages. Push messages: These are the messages which are sent out by the bank to customers mobile phones without any prior request from the customer. Generally these messages are to alert customers of an event. Typical push message by banks includes: Report of account balance Credit details to the account Execution of a standing order Payment of cheque issued on the bank account Bulk amount of withdrawals on the account Large withdrawals via ATM Large volume of money spent via credit card Purchasing or payment to another country using credit card One-time pass word and certification 6
7 Pull messages: These messages are sent by banks on the request of customers. Typical pull message examples would be a request for balance, mini statement or any other account held information. The use of SMS banking has reduced the amount of times customers have to visit their bank. Thousands of insurance companies are likely to be targeting the same population around the world. It has become more important for insurance companies to stay unique and relevant and provide more hassle free services than their competitors. SMS messaging allow insurance companies to develop higher quality leads using short code services and allows sales teams to hold a two way communication channel. Retail Here are some quick examples of SMS messages the retail industry could send: Order confirmations Special offers Online account validation Validation of account details Personal Loyalty updates Limited offers Delivery confirmations Refund updates Customer satisfaction surveys Voucher codes Inventory management Stock updates You can use SMS to drive foot traffic and increase repeat sale by easily turning a one-time customer into a repeat customer. Mobile or SMS coupons are much more effective than paper or coupons as you don t need to print anything out or access an inbox. 7
8 Here s an example of how easy it is to set up: Choose a keyword Embed your mobile call-to-action into any of your existing marketing campaigns (Print Advertising, Signs, Flyer, Banners, Television, Radio, Web, , Catalog) Buyers see your ad and text your keyword to your short code to opt-in. Buyer receives a coupon or more info. Buyer redeems coupon at retail location AND you have all their details for further marketing opportunities and purchase follow ups. Entertainment Here are some quick examples of SMS messages the entertainment industry could send: Notifications of events Weather cancellations Confirmations of account set up Offers Shortcodes on websites or DM Limited offers Result updates Links to PR or photos Surveys 8
9 SMS in action - Hooters Recently Hooters held a contest where customers who sent the word KENNY to their short code were entered to win an all expense paid trip to Boston to see a Kenny Chesney concert. Hooters reported that the response was overwhelming, and the whole promotion was a huge success. Plus, they now have all those phone numbers to promote to in the future! SMS in action - McDonalds Just in time campaign In Australia, McDonald s tried an SMS campaign where customers could win vouchers for lunch by sending their name via SMS to a published number. To get them hooked in further, when customers received the meal coupon through SMS, they were asked to text back a Y and McDonald s would text them additional promotional discounts prior to the lunch hour a just-in-time marketing strategy. Logistics and travel Travel companies have a great opportunity to engage with businesses via SMS. If they ve just booked a holiday with you then why not send them a welcome message via text informing them of the helpline number should they have any problems or questions leading up to their holiday. Or send them a weather update a week before they go on holiday so they know what sort of clothes they might need to pack. There are lots of exciting possibilities for the travel and logistics industry, here are some other examples: Confirmation of bookings Reminder of bookings Welcome messages Notifications of events Weather Cancellations Confirmations of account set up Offers Weather updates Follow up offers Surveys Voucher codes 9
10 Using SMS as a B2B marketing tool SMS might not be the most obvious tool for B2B marketers but check out the stats below, they certainly are food for thought: Explosive adoption rates: Business markets have adopted mobile devices in droves - it really is the one device that never leaves the consumer s side It s been forecasted that there will be 5.8 billion mobile subscribers worldwide by 2013, ballooning from the current 4.3 billion mobile subscribers Business professionals not only use their mobile devices to stay connected but also rely on them to stay informed and make business decisions when on the move It s more and more common to see attendees at a conference to be engaging in conversations with other people whilst simultaneously texting those who couldn t attend to sorting out issues back at the office Business professionals are constantly connected to their mobile phones, so why not build a marketing strategy to connect your B2B brand to those devices and, in turn, to your business? Mobile tools such as SMS alerts, location-based services, downloadable applications, and widgets enable B2Bs to provide their audiences with entirely new sources of value. That value ranges from helping professionals stay informed of industry news and managing the locations of their sales meetings, to performing tasks more easily from their mobile phones and downloading apps that improve the experience of their business events. In exchange for the benefits provided, B2B professionals receive information and attention from their target audiences that they can then use to increase brand awareness and initiate new brand dialogues, with some of those relationships yielding new revenues for their organisations. The anytime/anywhere web demands more show, less tell. We now have larger amounts of information to manage on smaller screens. Business audiences need content in bite-sized chunks, and to be optimised to mobile environments via text. 10
11 Even when business professionals are working off-site, they re still looking for information that will inform their work, improve their efficiency, and influence their purchasing decisions. Since blogging sites like Twitter launched, we ve all got a lot better at creating short succinct messages to tease the reader into finding out more. The same rules apply here. SMS FAQs Why can my SMS message only contain 160 Characters? You can thank Friedhelm Hillebrand, father of the text message. Through endless typing and calculating lengths of sentences, Hillerbrand worked out that the average sentence was around 160 characters, and very few postcards ever exceeded this length, therefore this amount was deemed the right amount. When twitter launched they always planned for the possibility of users being able to update their tweets via text and needed to account for the user name being added and to avoid the possibility of multiple texts being sent, they limited tweets to 140 characters. Twitter users will testify that 140 characters is enough to tantalise the reader to click through to a link, or just attract attention. These days we re experts in communicating, and receiving communication in bite size, concise chunks anything longer and we re likely to lose interest. I really want to start marketing via SMS, how can I get a mobile database? We strongly advise against purchasing lists. There s been a lot of bad press in the news lately about people receiving unwanted text messages, most commonly from insurance companies we ve already talked about what a personal channel SMS marketing is, to ensure you don t anger your recipients and delight them instead, make sure you have their explicit permission to send them text messages. Not only will this prevent any chance of you breaking the law, but will also ensure a much higher ROI. 11
12 No one wants to receive text messages from someone they don t know no matter how great your offer is. What you need is a list of loyal followers who are genuinely interested in your product or service, you can start by asking people. If you own a restaurant, ask your diners. If you own a shop, ask everyone who comes in. If you own a hotel, ask everyone who stays over. You get the idea. If you ask you ll be surprised how quick you build a list of people who are genuinely interested in what you have to offer. Not only is this a free way to get mobile numbers but they are people who are already interested in what you have, so when you market to them they are more likely to respond. If you send SMS to people who are actually interested in your product then a 3% response rate is easy, it wouldn t even be a surprise to hear you getting above 50%. Other ways you can collect mobile numbers are: Interactive SMS campaigns on bill-boards, magazines, TV etc. Asking people to text a short code followed by their address to take part in a promotional offer, to request information. You then have their mobile number and their address added to your database too. Collect mobile numbers on your usual sign up form, making sure you re clear on what you intend to do with their number once they ve hit submit. Why not use MMS, surely it s a far more advanced way to communicate my marketing messages? SMS marketing is the most common type of text message consumers receive. MMS, or Multimedia Messaging Service, refers to the ability to send text messages that include embedded images, video, or audio content without being limited to the constraints of the standard 160 character text message. If you are considering using MMS then you will need to bare the following in mind: 12
13 SMS messages have a much higher send rate (100+ messages per second) when compared to MMS (5-10 messagees per second) MMS messages are much slower and may take up to a minute to arrive while SMS typically arrives instantly MMS messages are a lot more expensive to send and receive compared to SMS MMS messages will have a size limit which limits the length of a video and constrains picture quality. Sending an SMS with a link to a video is far more effective as they ll be taken to the web page where they can view any length video or media in all it s glory MMS campaign content need to be thoroughly tested across multiple devices and carriers to ensure proper encoding and compression before sending a live campaign Although MMS messaging is a fun and engaging way for businesses to connect with consumers, for now it can t yet compete with SMS in terms of ease of use and ROI. Conclusion I hope this guide has provided you with some food for thought regarding how you could use SMS marketing as an integral part of your marketing mix. My final top tips are; Ask for repeat opt-in to kick start future marketing campaigns Analyse recipient behaviour with unique keywords Offer incentives based on subscriber behaviour For the foreseeable future SMS will remain the second most used mobile application after voice calling, so make sure you are reaping the benefits of it. 13
14 Author of this guide, Maria Khoury is one of the many talented and experienced people who make up the team at Pure360. Pure360 is an & SMS marketing provider who specialise in helping businesses get the best results from their campaigns. Pure360 work with over 1000 organisations including brands such as Rightmove, Virgin and innocent drinks. Our customers stay with us through choice, not contract, and they tell their friends about us but never their competitors! We ll work with you to improve your marketing and SMS results. You ll get the best from your campaigns without being tied into a long contract, because your success is our success. You ll get full training, support and regular free advice supported by marketing and SMS software that s developed in-line with customer feedback. Pure360 customers have access to the largest UK-based customer support team of all marketing providers because our whole focus is on improving your results by working together. Members of the DMA, we ve recorded a 10% higher open rate for our customers than the DMA average, leading to higher clicks and conversions for your marketing campaigns. You can find the team working to improve our customers campaigns, down in Brighton, pop in or give us a call on to discuss how we can help you get excellent results from your & SMS campaigns. Or us at contact@pure360.com We re also on Twitter (@pure360) or sign up for our newsletter online 14
Mobile Marketing. This means you need to change your strategy for marketing to those people, or risk losing them to your competition.
Mobile Marketing Introduction Mobile marketing is one of the fastest growing segments of online marketing. Over the last two to three years, the number of people who access the internet on mobile devices
More informationMobile Marketing Solutions The message is the same, the medium has changed.
Mobile Marketing Solutions The message is the same, the medium has changed. Mobile Overview Mobile phones today are now an extension to the body. We check for three things when we leave the house; keys,
More informationHi, I am Saša Djunisijević, Founder of The Whiteboarder. Years
Hi, I am Saša Djunisijević, Founder of The Whiteboarder. Years of dealing with the most demanding small, mid-sized and large companies helped me to form excellent understanding of different businesses.
More informationBusiness mobile marketing. The most effective way to communicate with your customers
Business mobile marketing The most effective way to communicate with your customers What is business mobile marketing/sms marketing? Put simply, mobile marketing is the method of communicating with customers
More informationizigg the dot com of Mobile Media
WE ARE IN THE MIDST OF A MOBILE REVOLUTION. Communication and branding are changing before our eyes. Businesses and individuals alike are quickly realizing the power of realtime communication on the go.
More information21 Exclusive Tips for Maximizing the ROI in Facebook Competitions
21 Exclusive Tips for Maximizing the ROI in Facebook Competitions Introduction There is typically a significant cost to using an application for running a competition. Paying for the application You will
More informationMarketing Mobile with Mobile: Lessons in Strategy
RESEARCH Marketing Mobile with Mobile: Lessons in Strategy A consumer who is viewing or using mobile advertising channels is more advanced in their usage of mobile services than a member of the general
More informationBUS 168 Chapter 6 - E-commerce Marketing Concepts: Social, Mobile, Local
Consumers Online: The Internet Audience and Consumer Behavior Around 84% of U.S. adults use the Internet in 2015 Intensity and scope of use both increasing Some demographic groups have much higher percentages
More informationYour Business. with. Inbound Marketing
Your Business with Inbound Marketing Table of contents So What is Inbound Marketing? Is it Just a Fad? Inbound marketing in a nutshell What inbound marketing can do for your business? But is inbound marketing
More informationMOBILE MARKETING VOL. 3
TITLE: Great Ways To Energize Your Mobile Marketing Campaigns AUTHOR: IRIS CARTER-COLLINS TABLE OF CONTENTS GREAT WAYS TO ENERGIZE YOUR MOBILE MARKETING CAMPAIGNS 1 YOU WILL HAVE A TOUGH CHOICE IN MOBILE
More informationMarketing Cloud at Your Service. Connecting the Digital and Physical Customer Experience
Marketing Cloud at Your Service Connecting the Digital and Physical Customer Experience On the journey from first-time customer to lifetime advocate, Marketing Cloud has you covered. In the age of the
More informationMobile Marketing Vol. 2
TITLE: How To Be Successful With Regards To Mobile Marketing Author: Iris Carter-Collins Table Of Contents 1 How To Be Successful With Regards To Mobile Marketing 4 Tips For How To Use Mobile Marketing
More informationGrab More Business Fast with Quick Response Codes
Grab More Business Fast with Quick Response Codes Signs By Tomorrow USA, Inc. www.signsbytomorrow.com 877-728-7446 Culture on the Go We live in a mobile culture. Whether your customers are businesses or
More informationYour expert guide to earning rental income. Getting started is easy with our professional tips and advice.
Your expert guide to earning rental income Getting started is easy with our professional tips and advice. 1 Join thousands of happy owners on HomeAway... 1 Deciding to rent...2 Is my property right for
More informationBasics of Social Media. The why, the what, and the how for your small business or nonprofit
Basics of Social Media The why, the what, and the how for your small business or nonprofit Constant Contact 2016 Welcome! Danna Crawford PowerSellingMom.com DannaCrawford@gmail.com /DannaCrawford1 @DannaCrawford
More informationGreatBuyz Overview. Streamz. Coupons & Deals. GreatBuyz. Gift Cards
GreatBuyz GreatBuyz is a mobile marketing eco-system that facilitates brands, advertisers and consumers to connect with one another in a meaningful and engaging fashion through pull marketing techniques.
More informationEvent Features
Event Features Dashboard - See at a glance how your event s ticket sales are going. Help Center - Online help articles available to you and your ticket buyers 24/7. Email support - We re here for our event
More informationThe Connected Stadium: 20 Ways to Increase Revenues with Web and Mobile Technologies
The Connected Stadium: 20 Ways to Increase Revenues with Web and Mobile Technologies Introduction Web and mobile technologies are changing the way people live. How people communicate, work, and spend their
More informationWant to get the most out of your marketing dollars?
Want to get the most out of your marketing dollars? You need low-cost, high-impact marketing strategies to meet your specific goals. Strategic Marketing Workshops For proactive businesses in need of an
More information15 Ways. To Better Communicate With. Target. Customers. E-Book.
15 Ways To Better Communicate With Target Customers E-Book www.succeedasyourownboss.com HOW to better communicate with your target cutomers People do business with others who they know, like and trust.
More informationGuide to being online
Guide to being online Guide to being online Contents What is the importance of being online?... 3 What is the importance of appearing in Google?... 4 How do I appear in Google?. 4 How else can I advertise
More informationIntroduction 2 MARKETINGCLOUD.COM
Introduction Mobile devices have fundamentally changed us unlike any technology before. Whether it is with friends, favorites, or brands, we have grown to expect every mobile interaction to be immediate,
More informationWelcome to. Mirror now. Introduction to pinpoint 1. Your business: Your 140 character advert message goes here...
Welcome to Mirror now Your business: Your 140 character advert message goes here... Introduction to pinpoint 1 INTRODUCTION TO PINPOINT ABOUT PINPOINT Welcome to pinpoint, the new smarter way to do local
More informationBasic Account. The essential guide to your new account
Basic Account The essential guide to your new account Our commitment to you We re committed to becoming Scotland s most helpful bank. It s not just words, it s a goal at our very core, guided by four commitments
More information6Elements of Successful Direct Mail
6Elements of Successful Direct Mail PLAN LIST CREATE PRINT MAIL TRACK 6 Direct Elements of Successful Direct Mail Run smart direct marketing campaigns using our proven strategies. mail is an established
More informationChapter 10 - Direct Marketing and Sales Promotion
Chapter 10 - Direct Marketing and Sales Promotion Direct Marketing is the process by which organizations communicate directly with target customers to generate a response or transaction. Direct marketing
More informationKeyword Analysis. Section 1: Google Forecast. Example, inc
Section 1: Google Forecast Below is a forecast for some example leather keywords that we recommend focus on. Before the forecast is viewed, keep in mind, that Google bases its numbers on average performance
More informationCan We Talk? How Text Messaging Can Generate Sales in the Youth Market. Thursday, January 29, 2009 Samantha Rufo
Can We Talk? How Text Messaging Can Generate Sales in the Youth Market Thursday, January 29, 2009 Samantha Rufo You sell cutting-edge Clothing & equipment. Shouldn t your marketing Be cutting edge too?
More informationGrow Your Small Business With Salesforce SELL. SERVICE. MARKET. SUCCEED.
Grow Your Small Business With Salesforce SELL. SERVICE. MARKET. SUCCEED. Table of Contents Grow Your Small Business With Salesforce 01 02 03 04 05 Introduction The Salesforce Advantage Chapter 1 Make Everyone
More informationThe Data-Driven Marketer s Guide to. Lifecycle Marketing. Artificial Intelligence Marketing
The Data-Driven Marketer s Guide to Lifecycle Marketing Artificial Intelligence Marketing www.retentionscience.com 1 The Importance of Lifecycle Marketing To savvy marketers, it s no longer news that existing
More informationADVERTISE WITH US TO REACH 2 BILLION SMARTPHONE USERS WORLDWIDE
Your Communication Code ADVERTISE WITH US TO REACH 2 BILLION SMARTPHONE USERS WORLDWIDE Unifonic is a coding-free software solution that facilitates communication between retailers and their customers.
More informationWeek 5 Direct and digital marketing
Week 5 Direct and digital marketing Direct marketing 1. Direct marketing is being used across a variety of consumer and business to business markets Definition, role, aims, use 1. The US Direct Marketing
More informationA global retailer. Working with words I Sales and advertising. Starting point (%, I J H
s... (%, I J H JÊÊ Talking Learning objectives in this unit about sales and advertising Talking about obligation and permission using modal verbs Interrupting and avoiding interruption Controlling the
More informationCRM. SMS for Customer Relationship Management Software
CRM SMS for Customer Relationship Management Software SMS Guide for CRM software 2 Thinking about integrating SMS into your CRM software or other processes? This guide shows you the different ways you
More informationShoppingGives Social Media Marketing Guide
ShoppingGives Social Media Marketing Guide 2018 1 Table of Contents 01 Introduction 02 Fundraising Tips & Tricks 03 Facebook & Twitter Tips 04 Instagram Tips 05 Social Media Mistakes 06 Downloadable Resources
More informationPhotography Marketing & Selling Guide Transform your passion into a profitable online business
Photography Marketing & Selling Guide Transform your passion into a profitable online business You may be the most talented photographer in your genre, but unless you have an excellent web presence and
More information22 TIPS FOR MARKETING POINT OF SALE FINANCE. 22 tips for marketing point of sale finance 01
22 TIPS FOR MARKETING POINT OF SALE FINANCE 01 Offering finance is a well-proven sales tool that can entice new prospects, convince browsers to buy and win sales from the competition. It s a great way
More informationGrow Revenue by Decreasing Cart Abandonment and Increasing Sale Frequency
Grow Revenue by Decreasing Cart Abandonment and Increasing Sale Frequency In 2016, ecommerce merchants lost an estimated $4.6 trillion worth of merchandise to abandoned carts, up from $4.2 trillion in
More informationHow To Attract Crowds To Your Webinar
How To Attract Crowds To Your Webinar Introduction The success of your webinar depends on attracting the right crowd. Of course, you ve already spent a lot of time preparing the event. Now make an extra
More informationSOCIAL MEDIA MARKETING VOL. 4
Social Media Marketing Vol. 4 SOCIAL MEDIA MARKETING VOL. 4 TITLE: Great Social Media Marketing Guidance You Can Put To Use Author: Iris Carter-Collins Table Of Contents 1 HeaderGreat Social Media Marketing
More informationB2B Marketing LET S GET DOWN TO BUSINESS
B2B Marketing LET S GET DOWN TO BUSINESS Show me the money Let s keep things simple: the aim of your B2B marketing is to produce more customers and drive more sales and improved profits. This remains true
More informationSMS for the Finance Industry
SMS for the Finance Industry SMS GUIDE FOR THE FINANCE INDUSTRY? Did you know? One billion people will be using mobile banking by 2017. www.openmarket.com SMS banking was first launched in 2004 and banks
More informationThe Dirty Dozen: Dos and Don ts of Delivering a Local Deal BEST PRACTICE GUIDE. Helping Small Business Do More Business
The Dirty Dozen: Dos and Don ts of Delivering a Local Deal 2014 Copyright Constant Contact, Inc. 14-3931 v1.0 Helping Small Business Do More Business If you ve been considering running a local deal, you
More informationGUIDE Introduction to Social Networks. A Guide to Getting Started on Social Media
GUIDE Introduction to Social Networks A Guide to Getting Started on Social Media Introduction to Social Networks A Guide to Getting Started on Social Media Getting Started With a growing number of social
More informationFACEBOOK GUIDE HOW TO USE FACEBOOK FOR RECRUITMENT MARKETING
FACEBOOK GUIDE HOW TO USE FACEBOOK FOR RECRUITMENT MARKETING 01 01 CONTENTS INTRODUCTION 2 WHAT IS A FACEBOOK PAGE? 3 WHY DO EMPLOYERS USE FACEBOOK? 4 FACEBOOK STRATEGY 5 GETTING STARTED 6 THE BASICS 8
More informationGo further with. Mobile Marketing. An Ignite Guide 20 MIN READ1
Go further with Mobile Marketing An Ignite Guide 20 MIN READ1 To the marketer who s always on We know. There s a lot to do. And get to the bottom of. As the universe of marketing evolves, shape-shifting
More informationWinning The Back-To-School Race For Revenue. How To Make The Most Of Your Online Marketing Budget This Fall
Winning The Back-To-School Race For Revenue How To Make The Most Of Your Online Marketing Budget This Fall 1 Ecommerce Opportunity It s high summer, and every parent, student, and retailer who caters to
More informationEXPAND YOUR BUSINESS, 140 CHARACTERS AT A TIME
A RETAILERS GUIDE EXPAND YOUR BUSINESS, 140 CHARACTERS AT A TIME With over 400 million tweets a day and 200 million active users, many of your customers could already be using Twitter. It s a quick, easy
More informationBeauty Business Success Webinar Series How to Attract New Salon Clients using Facebook Part 1 Workbook
Beauty Business Success Webinar Series How to Attract New Salon Clients using Facebook Part 1 Workbook Copyright Liz McKeon 2014 all rights reserved No part of this workbook can be reproduced without the
More informationTrends to Watch For 2010 onwards. [Insert Image here]
Trends to Watch For 2010 onwards [Insert Image here] The Web in General The Web and Us But... Or? Currency Overload: Always On/Rolling Everything Some of what s there is good And the rest is noise Within
More informationProactive Listening: Taking Action to Meet Customer Expectations
2013 Proactive Listening: Taking Action to Meet Customer Expectations Summary: Proactive listening lets your company meet your customers demands for coordinated, responsive treatments. A proactive listening
More informationFacebook Friendly Marketing
WELCOME! Welcome to this step-by-step cheat sheet on how to start using paid marketing on Facebook to start getting leads for your business NOW! Following the steps covered in this PDF will get your business
More informationIntroduction. We ll be going through some key notions in paid advertising through the four chapters of our guide.
1 Introduction Paid Advertising is a fantastic way to drive more traffic to your site and boost revenue, but it can turn out to be expensive if you aren t careful. So, how do you make the most out of your
More informationMarketing Methods and Tips
As a small business owner, it is your responsibility to gain new customers as well as win back those customers that you may have lost and also develop existing ones. YOU are personally responsible for
More informationInteractive Strategy. by O2iNTERACTIVE
Interactive Strategy by O2iNTERACTIVE aswaaq will create a Friendly Community for it s visitors aswaaq is a brand that allows me to keep in touch with other people like me and makes my life easier. Convenience
More informationGOOGLE+ FOR BUSINESS GETTING STARTED GUIDE
GOOGLE+ FOR BUSINESS GETTING STARTED GUIDE WHAT IS GOOGLE+? Google+ is a social networking and identity service that is owned by Google Inc. Google has described Google + as a social layer that enhances
More informationWhat You Need To Know To Get Started On Twitter's HOT New LIVE STREAMING App
101 What You Need To Know To Get Started On Twitter's HOT New LIVE STREAMING App PUBLISHED BY: Boom! Social 3750 Gunn Highway, Suite 201 Tampa, Florida 33618 Copyright 2015 Boom! Social Media Marketing
More informationTHE NDL GUIDE TO RUNNING SUCCESSFUL PROMOTIONS
THE NDL GUIDE TO RUNNING SUCCESSFUL PROMOTIONS At NDL, we love working with media owners, global brands and their agencies. With our expert technology, inspirational content and promotional support services,
More informationPhone: (613) Web:
TOWNAPPS develop turnkey mobile apps designed to help you quickly and inexpensively launch your towns first mobile app. Offering a new way for local businesses to reach customers, our apps deliver local
More informationOneCommand is excited to offer turn-key, multi-channel campaign resources to support our seasonal recommendations. The content provided is designed specifically to help you deliver consistent messaging
More information7 Easy Ways To Monetize Your Content
7 Easy Ways To Monetize Your Content 1 You work hard on your website. Your content, whether you write blog posts, create videos, make podcasts, etc., has value. People love it. But yet, you re pretty bummed
More informationWaYS TO BETTER COMMUNICATE WITH YOUR TARGET CUSTOMER HANDOUT.
15 WaYS TO BETTER COMMUNICATE WITH YOUR TARGET CUSTOMER HANDOUT www.becomeyourownbossbook.com welcome message 15 WAYS TO BETTER COMMUNICATE WITH YOUR TARGET CUSTOMER There are three main factors to consider
More informationA BUYER S GUIDE TO CHOOSING A MOBILE MARKETING PLATFORM
A BUYER S GUIDE TO CHOOSING A MOBILE MARKETING PLATFORM A Buyer s Guide to Choosing a Mobile Marketing Platform Today, mobile users are demanding more from their app experiences, and the priority is clear:
More informationFirst-Time Exhibitor s Guide to a Successful Show
First-Time Exhibitor s Guide to a Successful Show Overview Some companies exhibit at a trade show because it s the most important objective of the year; others do it because everyone else does. Either
More informationTwitter Set-up Guide. How to Optimize Your Profile
Twitter Set-up Guide How to Optimize Your Profile WHY TWITTER IS VALUABLE TO YOUR BUSINESS Before You Get Started Consider if you want a personal or a business Twitter account. Both are good to have but
More informationAn Introduction to Social Media
An Introduction to Social Media This document was composed by Elite Worldwide, with considerable contribution from Dice Media, for the use of the Elite Pro Service Colleagues. This document will eventually
More informationHOW TO LEVERAGE FACEBOOK TO SUCCESSFULLY GROW YOUR BUSINESS PUBLISHED BY:
HOW TO LEVERAGE FACEBOOK TO SUCCESSFULLY GROW YOUR BUSINESS PUBLISHED BY: Index 3 Introduction 5 Facebook Statistics 6 Top 7 Benefits Of Facebook Advertising 10 Types of Facebook Ads 17 Conclusion Introduction
More informationPressReader for Business,
PressReader for Business, 2016 2 PressReader for Business, 2016 3 Get to know us We re a Canadian company headquartered in Vancouver. We offer 5,900+ publications available on any device. Readers get all-you-canread
More informationHost Coaching. The Toolbox Way! Research shows that 80% of your Party Success comes from effective Host Coaching.
Host Coaching Research shows that 80% of your Party Success comes from effective Host Coaching. Sep2014 - Host Coaching The Toolbox Way - Version 3 Email: Notes: Notes: Email: Address: Notes: AT PARTY
More informationEmpowering SMBs with Big Business Tools
Empowering SMBs with Big Business Tools August 2018 The Right Plan, For Every Business vcita s all-in-one business management solution offers a wide range of value-bringing features for SMBs. vcita includes
More informationPutting It All Together. Event Marketing Best Practices for Nonprofits
Event Marketing Best Practices for Nonprofits Constant Contact, Inc. 1601 Trapelo Road, Suite 329 Waltham, MA 02451 www.constantcontact.com As a nonprofit organization, you may have limited resources for
More informationTopic 6 - Promotion. N5 Business Management
Topic 6 - Promotion N5 Business Management 1 Learning Intentions / Success Criteria Learning Intentions Promotion Success Criteria By end of this lesson you will be able to explain how: the advertising
More informationWay 100: Blogging. Sellers and Buyers.
Way 100: Blogging Targets: Cost: Sellers and Buyers. Free. Description: Series of chronological posts (articles) to your website. Newest post shown first. Original concept was a diary. Way to connect with
More informationSocial Media Toolkit. Luke Williams. Feb Page 1
Social Media Toolkit Luke Williams Feb 2012 Page 1 Table of Contents Introduction to social media... 3 Social media guidelines... 4 Listening online... 5 Twitter... 6 Facebook pages... 7 Blogs... 8 LinkedIn...
More informationOneCommand is excited to offer turn-key, multi-channel campaign resources to support our seasonal recommendations. The content provided is designed specifically to help you deliver consistent messaging
More informationSocial MEDIA in the hospitality
Social MEDIA in the hospitality and leisure industry foreword We are delighted to share with you the insights from our survey undertaken across Senior Executives in the hospitality and leisure sector.
More informationMARKETING CLOUD. Quick Peek
MARKETING CLOUD Quick Peek Home Build and manage 1-to-1 customer journeys. Marketing Cloud is the world s most powerful 1-to-1 digital platform for marketing across email, mobile, social, website experiences,
More informationSocial Media Profit Guide
The Ultimate Guide to Converting Likes to Profits Social Media Profit Guide...because you can t take likes to the bank SECTION 1 Make Money on Social Media You can t take likes to the bank. They might
More informationVIDEO 1: WHY IS SOCIAL MEDIA ESSENTIAL TO INBOUND?
VIDEO 1: WHY IS SOCIAL MEDIA ESSENTIAL TO INBOUND? Hi There, I m Markiesha, from HubSpot Academy, and welcome to the social media class. This class will cover why social media is a key component of inbound
More informationBest Practices. for Social Media Marketing Success
10 Best Practices for Social Media Marketing Success In the evolving world of social media marketing, it can be hard for a time-starved small business or organization to keep pace and know what to do when
More informationText & Mobile Marketing
Text & Mobile Marketing Build YOUR mobile customer database 3 Drive sales by sending offers, promotions and updates DIRECTLY to YOUR customers in seconds 3 customer response to create VIP Clubs, loyalty
More informationSMS for the Health & Fitness industry
SMS for the Health & Fitness industry ? Did you know? Only about half of members visit their gym or health club on a regular basis 80% of people who joined a gym in the new year had quit within 5 months.
More informationIntroduction to digital marketing
Introduction to digital marketing with emphasis on social media DAVID FERNANDO TERRA FERMA MEDIA LTD www.terrafermamedia.com Marketing communications agency: website design & build social media marketing
More informationTwitter the information network
What is Twitter? Twitter the information network What is Twitter? Twitter is an information network made up of 140-character messages called Tweets. It's an easy way to discover the latest news related
More informationCHANNELADVISOR WHITE PAPER. Everything You Ever Wanted to Know About Feedback on EBay
CHANNELADVISOR WHITE PAPER Everything You Ever Wanted to Know About Feedback on EBay Everything You Ever Wanted to Know About Feedback on EBay 2 An important part of successful selling on ebay is the feedback
More informationDeadly Sins. of e-commerce that cause Cart Abandonment. With Solutions
7 Deadly Sins of e-commerce that cause Cart Abandonment With Solutions 1 Introduction 3 What are the 7 Deadly Sins of ecommerce that cause Cart Abandonment? 4 High Price 5 TABLE OF CONTENTS Shopping on
More information2018 Mobile Coupon Consumer Research Results. How today s shoppers want to acquire, store and redeem coupons
2018 Mobile Coupon Consumer Research Results How today s shoppers want to acquire, store and redeem coupons About CodeBroker CodeBroker has been a mobile marketing solution innovator for more than a decade,
More informationTHE WEBSITE SHOP Your local web design shop
THE WEBSITE SHOP Your local web design shop Welcome to The Website Shop. Since opening our doors in 2013, we have helped hundreds of businesses do better online. Pop in today for a chat about your website!
More informationRenting your vacation home. Your guide to getting started
Renting your vacation home Your guide to getting started Table of contents Welcome...3 Deciding to rent...4 How involved do you want to be?...5 Where do you put your personal belongings?...6 What are the
More informationCommunication Consultancy A solutions driven company
BE THE SOLUTION Communication Consultancy A solutions driven company experience that makes a difference 2 Whether it is an inbound or traditional marketing requirement that you need, we are able to assist,
More informationSocial Media Marketing Vol. 3
Social Media Marketing Vol. 3 TITLE: All The Help You Need To Optimize Social Media Marketing Strategies Is Here Author: Iris Carter-Collins Table Of Contents 1 It takes time and patience to build any
More informationInternet Options. Building Relationships: The Internet s Real Purpose. Growing Wisely Using The Internet
March 17, 2002 Internet Options Growing Wisely Using The Internet By Ian Lurie President, Portent Interactive www.portent.biz Copyright 2002, Portent Interactive Even in the post-bubble age, it s clear
More informationTurn Your Social Buzz into a Loud Roar
Turn Your Social Buzz into a Loud Roar 10 Strategies for Social Media Marketing Success 2011 Constant Contact, Inc. 11-2318 BEST PRACTICES Guide SoCIAl Media MARKETING In the evolving world of social media
More informationGoogle Advertising Overview
Google Advertising Overview Welcome. If you ve had any exposure to online advertising, you re probably familiar with Google Adwords - the leader in online advertising. Adwords is best known for its Paid
More informationAgentDrive.com. The real estate sales, marketing and advertising platform
AgentDrive.com The real estate sales, marketing and advertising platform AgentDrive.com Boost your sales with our data-driven real estate platform for agents, brokers, franchises and developers. SALES
More informationFRUITION S BEST PRACTICES SERIES. facebook. Your guide to using the Facebook social network for business.
FRUITION S BEST PRACTICES SERIES facebook Your guide to using the Facebook social network for business. WHAT IS FACEBOOK? USER User s Friends & Family User s Liked Brands & Businesses Facebook is an online
More informationBRINGING THE QUALITY TO LIFE
BRINGING THE QUALITY TO LIFE ABOUT US AIVA is a digital marketing agency. We offer digital media services, website developing services, search engine services and graphic design services. We create and
More informationsocial network right for your business? Facts
www.bootcampdigital.com Business Leader Briefing - Instagram: Is this explosive new social network right for your business? Facts Four billion photos have been taken with the Instagram app and counting.
More information2013 Amy Porterfield, #FBlistbuilding
2013 Amy Porterfield, Inc. @amyporterfield #FBlistbuilding bit.ly/fbworksheet Have you made list building a core priority in your business? CONFESSION TIME Here s What You ll Learn Setting Priorities:
More informationHOW TO BOOST ENGAGEMENT WITH A HASHTAG PHOTO CONTEST IN 10 EASY STEPS. publication
HOW TO BOOST ENGAGEMENT WITH A HASHTAG PHOTO CONTEST IN 10 EASY STEPS 10 a publication How To Boost Engagement With A Hashtag Photo Contest In 10 Easy Steps 2 Have you ever thought running a photo contest
More information