25 WAYS TO DO REAL-TIME WEBSITE PERSONALIZATION

Size: px
Start display at page:

Download "25 WAYS TO DO REAL-TIME WEBSITE PERSONALIZATION"

Transcription

1 VISITATION INTO CONVERSION 25 WAYS TO DO REAL-TIME WEBSITE PERSONALIZATION A real-time customer-website interaction is similar to an in-store oneon-one interaction. The initial goal in-store and online is to close the sale. Just like a salesman gathers information from customers through conversation, your website gathers information through visitor actions and behaviors. As you understand more about your potential customers, you can fine-tune your responses, engage, and better educate them on the offerings that are relevant to each person. It s time that your website drives these conversations. There are so many ways to utilize real-time personalization, but what does it look like? In this ebook, we will show you 25 ways to do realtime so that you can take a first time visitor from initial introduction to conversion and advocacy.

2 STAGE ONE: PREVENT BOUNCE 1 WELCOME A NEW VISITOR BASED ON GEOGRAPHICAL LOCATION Knowing where the visitor is coming from allows you to better understand where they may be interested in going. It enables you to share relevant information to keep the visitor engaged. In the pop-up to the right, the site recognized that the visitor is geographically based in another country. Visitors may bounce if they don t believe an ecommerce site can ship a product to them. Gardener s Supply Company has the ability to decrease the likelihood that an international customer will bounce whwen they see that the company can ship items to them. 2 IDENTIFY A VISITOR BASED ON THE KEYWORD SOURCE The method in which a visitor reaches your site can help you identify aspects of his or her persona right away. Understanding what phrase or words a visitor searched allows you to know what relative information the visitor is looking for. For example, a visitor who searched a developer related keyword would see a version of Acquia s webpage which emphasizes the available developer kit. EMPHASIZE RELEVANT CONTENT TO IDENTIFIED PERSONA!

3 3 CREATE A SPECIAL OFFER BASED ON THE VISITOR S WEB SOURCE Certain sources generally yield higher or lower quality traffic. For example, visitors derived from LinkedIn are higher quality for B2B companies, while Facebook yields lower quality traffic. However, B2C companies have higher conversion rates with Facebook generated visitors. If you have a source that sends you a lot of traffic, but rarely converts you can make a special offer for them. To the left is an example offer targeted to Pinterest visitors. 4 ENGAGE A USER WHO HAS BEEN SITTING ON YOUR LANDING PAGE Visitors who have been on-site for up to a minute but have not clicked on anything are in limbo. You have not lost them, but you have not caught their attention either. In this instance, you can change your content offerings or bring attention to something new to keep their engagement and push for a click. 5 BRING ATTENTION TO SIMILAR CONTENT The behavior of scrolling to the bottom of a content containing page displays a level of customer reading interest. If you know what topic the visitor is interested in, you can choose other relevant content to display. The goal is to ascertain a click to start the relationship.

4 6 SURVEY UPON EXIT Visitors who have been on-site for up to a minute but have not clicked on anything are in limbo. You have not lost them, but you have not caught their attention either. In this instance, you can change your content offerings or bring attention to something new to keep their engagement and push for a click. STAGE TWO: BUILD A RELATIONSHIP 7 WELCOME BACK A RETURNING VISITOR Everyone likes to be remembered, whether online or in person. Welcoming back a returning visitor increases the visitor s engagement and builds upon the initial introductory relationship established in their first visit. You can offer a special promotion to returning customers to illustrate their value and bring them closer to purchasing. 8 PROMOTE NEW CONTENT RELATED TO PAST VISITS Your visitors may have indicated specific interests through content they have viewed in the past. You can use this data to further connect the visitor s interests with your company. If they previously viewed past blogs on a topic, show them your new blog on that subject. The more integrated your product and services become to a visitor s values, the closer you become to a sale or lead.

5 9 CALLOUT RELEVANT CASE STUDIES As soon as you understand who your visitor is, you can callout case studies and testimonials from past customers who were in similar situations. Proof of customer satisfaction and success is often the strongest persuading factor in a sale or lead. 10 CREATE A CHAT BAR Although real-time allows you to have virtual conversations by reacting to your visitors, don t forget about the old school method of real conversation. Provide a chat bar for visitors to ask questions, so that you can turn any objections into opportunity. 11 GIVE THE VISITOR A TASK LIST OR TOUR Now that you know a little about the user s intent, you can create a specialized task list or guided website tour. The goal is to educate the visitor, so that at the end they will be ready to convert! 12 MAKE AN INTEREST RELATED OFFER The data you have collected may illustrate part of your visitor s intent. Create an offer related to what your visitor has indicated they are searching for. For example, if a customer previously looked at a pair of boots, give them a coupon for shoe wear. Giving a customer a more favorable offer if they buy now, may create urgency and allow you to close the sale.

6 13 RESPOND BASED ON INTERACTIVE TOOL USE Interactive tools contain levers that users pull as they make adjustments. You can analyze which levers they are altering to identify areas of concern or interest. Then, you can pull up relevant content or demo offerings. For example, Evergage offers an ROI calculator. If a user is repeatedly experimenting with churn rates, we might promote our churn e-book. 14 INSERT AN IN-LINE MESSAGE Personalization does not always need to be obvious to the user. You can utilize in-line messages to create dynamic content, like headlines or ordered lists, promoting the most relevant information based on the user s profile. In-line messages can also be used to promote customer success, like in the example below. 15 COMPARE A VISITOR S PATH TO POPULAR CONVERSION PATHS Analytics applications, such as Google Analytics, can identify popular conversion paths. Track the path your current visitors are taking with a tool like Evergage and compare. Then, you can understand where visitors are deviating and put them back on the right path with real-time campaigns.

7 STAGE THREE: CONVERT YOUR VISITORS 16 USE DYNAMIC CALL-TO-ACTIONS Each time a customer completes a call-to-action you can alter the content. As you understand more about a visitor, the call-to-action buttons and offers on the site can become more relevant and targeted. Conversion doesn t always mean a sale or lead, getting the visitor fully involved is half the battle. Each stage in a customer s visit offers a different form of conversion, all valuable in the journey to the end sale or lead. 17 PROVIDE A BENEFIT FOR A USER ID If you can find a way to provide a benefit for entering in some sort of user ID, then you can merge behavior across browsers and visits. An example of a provided benefit could be that a user who creates a sign-in receives 15% off their first purchase. Once a user is signed in you can gather additional information about the visitor in order to provide him or her with the most valuable offers in future visits.

8 18 SHOW A TOUR OR TASK COMPLETION MESSAGE WITH A TARGETED OFFER Visitors who have completed your smart tour or task list have already been fully educated. You have gathered information about them along each step or action, and the visitor has indicated a high level of interest. Now it s time to show a tour completion message with an extremely targeted offer. Below is an example of what visitors might see if they indicated interest in cloud services throughout a tour of Acquia s content. 19 ASK A QUESTION LIKE SALESPERSON Your sales team is comprised of customer response experts. Find out what questions your sales team asks leads and ask your online visitors the same things. Then, promote content that mirrors what a sales representative would respond with based on their answers. 20 UTILIZE SHORT FORMS Although short forms may not provide as much initial information, visitors who fill out forms can be tracked. This means that you can utilize shorter forms to gain more initial interaction, and then track visitor behavior to make a more targeted follow-up offer.

9 21 DRIVE VISITORS TO A THIRD PARTY REFERENCE If you understand someone is interested in a specific feature or benefit, promote a 3rd party reference such as a review or blog article on that topic. The goal is to validate and strengthen the claims you have made about how you can help the visitor. 22 CREATE A POP-UP OFFER At this stage you can pop-up an offer. Give visitors the ability to accept it or say they are not ready yet and would rather be reminded later. One thing visitors don t like doing is giving out personal information. This is why you often get junk data in a lead if visitors are not ready to convert. To improve the accuracy of your data, only make offers to engaged users when they tell you something with a click. Then, give them something in return such as a white paper or access to a tool. STAGE FOUR: TURN USERS INTO ADVOCATES 23 JUST ASK One of the best ways to get a re-tweet or a share is to simply ask. You already know this visitor is super engaged as they have converted. Why not simply ask them to help you out by mentioning you, sharing content, or in some way promoting you?

10 24 CALLOUT SOCIAL SHARING Once successful conversion is completed, you can ask customers to promote the content you gave them in return. Online you can do this with simply a click of the button. By incorporating callouts into these resources, you can facilitate this sharing process. 25 PROVIDE A SAMPLE TWEET OR PROMOTION Make it easier for users to share content by creating a lazy tweet, like the one below, that will pop up when a user clicks on one of your callouts. The easier the process is the more likely people will follow through with it. SIGN UP FOR A QUICK DEMO TODAY Stop guessing how you can increase web conversions, user engagement, and revenue. We ll show you. Request a demo now, and schedule it at your own convenience. BOOK A DEMO NOW! WEB EVERGAGE.COM SALES@EVERGAGE.COM PHONE Real-Time Web Personalization

An Introduction to Inbound Marketing

An Introduction to Inbound Marketing An Introduction to Inbound Marketing What It Is, How It Works and Why You Need to Consider It. One in a Series of Marketing Guides X With 80% of people looking online for health information and 49% looking

More information

The New Marketing Metrics for B2B. Measurements that really matter to the success of your business

The New Marketing Metrics for B2B. Measurements that really matter to the success of your business The New Marketing Metrics for B2B Measurements that really matter to the success of your business Table of Contents Introduction Step 1: Analyze Your Customer s Buying Process Step 2: Identify Your Marketing

More information

THE ECOMMERCE MARKETER'S GUIDE TO ADVANCED AUDIENCE TARGETING

THE ECOMMERCE MARKETER'S GUIDE TO ADVANCED AUDIENCE TARGETING THE ECOMMERCE MARKETER'S GUIDE TO ADVANCED AUDIENCE TARGETING Why, when, and how to improve your store conversion rates with targeted on-site displays that reach the right person with the right message

More information

Call-To-Action. Using Call-to-Action Marketing to Get More Leads

Call-To-Action. Using Call-to-Action Marketing to Get More Leads Call-To-Action. Using Call-to-Action Marketing to Get More Leads Call-to-action, or CTA, is a foundational marketing element that is designed to persuade someone to an action that you as the advertiser

More information

VIDEO 1: WHY ARE FORMS IMPORTANT?

VIDEO 1: WHY ARE FORMS IMPORTANT? VIDEO 1: WHY ARE FORMS IMPORTANT? Hi there. Welcome to an introduction to forms. I m Angela from HubSpot Academy. We re going to discuss how to use a form to generate leads. After this class, you ll understand

More information

Introduction to Lead Flows. HubSpot Academy

Introduction to Lead Flows. HubSpot Academy Introduction to Lead Flows HubSpot Academy 1 WHY ARE LEAD FLOWS IMPORTANT TO INBOUND? WHAT IS A LEAD FLOW? A lead flow generates leads through a simple pop-up conversion experience. THE LEAD FLOW Callout

More information

DIGITAL MARKETING 1.0

DIGITAL MARKETING 1.0 Marketing Is Contest For People's Attention Seth Godin DIGITAL MARKETING 1.0 Step By Step Guide Of Digital Marketing UDAY RAUNIYAR TABLE OF CONTENT INTRODUCTION History Introduction Assets TACTICS Search

More information

35 Ways To Do Real-Time Personalization

35 Ways To Do Real-Time Personalization 35 Ways To Do Real-Time Personalization TABLE OF CONTENTS B2B: GENERATE NEW LEADS MAKE A STRONG FIRST IMPRESSION...4 IMPROVE ACCOUNT-BASED MARKETING...4 HELP VISITORS DISCOVER RELEVANT CONTENT...4 BOOST

More information

Driving Success with Personalization. for B2B Tech Marketers

Driving Success with Personalization. for B2B Tech Marketers Driving Success with Personalization for B2B Tech Marketers Driving Success with Personalization for B2B Tech Marketers In a business-to-business environment, the individual decision makers you are targeting

More information

A travel marketer s guide:

A travel marketer s guide: A travel marketer s guide: Using micro-moments to increase PPC conversions 1 Vertical Leap, 6 Boathouse, College Road, HM Naval Base, Portsmouth, PO1 3LR Visit vertical-leap.uk Call us on 023 9283 0281

More information

How to Increase Clicks Using Social Media Advertising. Ashley Ward CEO & Social Media Director Madhouse Marketing

How to Increase Clicks Using Social Media Advertising. Ashley Ward CEO & Social Media Director Madhouse Marketing How to Increase Clicks Using Social Media Advertising Ashley Ward CEO & Social Media Director Madhouse Marketing Ashley Who? Background: Social Media Social Media Advertising CEO IPA Enthusiast www.madhouse.marketing

More information

TOOLKITS ADVENTURE BIZ. Social Media Best Practices IN THIS TOOLKIT WHY THIS MATTERS:

TOOLKITS ADVENTURE BIZ. Social Media Best Practices IN THIS TOOLKIT WHY THIS MATTERS: Social Media Best Practices IN THIS TOOLKIT Lesson Overview Social Media Planning Facebook Tactics Instagram Tactics Your Survival Kit WHY THIS MATTERS: Too many times, adventure brand owners treat social

More information

A Business Owner s Guide to: Content Marketing

A Business Owner s Guide to: Content Marketing A Business Owner s Guide to: Content Marketing A Business Owner s Guide to: Content Marketing What is content marketing? And how can content marketing help your business? These are questions business owners

More information

A Kuno Creative ebook. CREATING CONTENT for MARKETING AUTOMATION

A Kuno Creative ebook. CREATING CONTENT for MARKETING AUTOMATION A Kuno Creative ebook CREATING CONTENT for MARKETING AUTOMATION Why Content Matters Content is an essential part of any online marketing strategy. Blogs, ebooks and video can be used for anything from

More information

Advanced Tech Tools for Stretching Your Marketing Budget

Advanced Tech Tools for Stretching Your Marketing Budget Advanced Tech Tools for Stretching Your Marketing Budget Heather Rappaport, CCEP Assistant Director, Sales & Business Operations, UNLV Steven Kaczmarczyk Assistant Director, Conferencing & College Events,

More information

GUIDE THE ULTIMATE GUIDE TO INBOUND MARKETING

GUIDE THE ULTIMATE GUIDE TO INBOUND MARKETING GUIDE THE ULTIMATE GUIDE TO INBOUND MARKETING ABOUT NEW BREED We partner with highgrowth companies, owning the entire marketing funnel on their behalf. We challenge our clients to think beyond the buyer

More information

Page 1 of 29

Page 1 of 29 Page 1 of 29 Contents Introduction....page. 2 The Simple 5 Step System....page. 4 Step 1 - Look for people that have the ability and are willing to promote what we are offering to a big audience QUICKLY...page.

More information

Customers Business Conversion

Customers Business Conversion Customers Business Conversion Call Us: 877-837-4884 Email id: info@spanglobalservices.com www.spanglobalservices.com CONSULTING MARKETING OUTSOURCING Index Lead Generation 3 Lead Generation Process 3 Top

More information

The Future of Marketing, Channels & Optimisation.

The Future of Marketing, Channels & Optimisation. The Future of Marketing, Channels & Optimisation. 1 CONVERT &MINE The mission of &Mine s digital advertising is to provide ideal and scalable results for brand awareness, marketing, lead generation and

More information

21 Exclusive Tips for Maximizing the ROI in Facebook Competitions

21 Exclusive Tips for Maximizing the ROI in Facebook Competitions 21 Exclusive Tips for Maximizing the ROI in Facebook Competitions Introduction There is typically a significant cost to using an application for running a competition. Paying for the application You will

More information

Social Media For Brokers:

Social Media For Brokers: This webinar will begin at 2:30PM Social Media For Brokers: Advertising for Social Strategy Welcome Previous webinars Personas Goals Tactics Saving time Tips and tricks A statement from a broker We have

More information

A MARKETING GEEK S GUIDE TO: ORACLE ELOQUA ADVANCED FORMS

A MARKETING GEEK S GUIDE TO: ORACLE ELOQUA ADVANCED FORMS A MARKETING GEEK S GUIDE TO: ORACLE ELOQUA ADVANCED FORMS ABOUT THIS SERIES Oracle Eloqua is the most powerful marketing automation platform on the market. It has the ability to scale to the needs of the

More information

STIRISTA SOCIAL MEDIA APPEND USE CASES

STIRISTA SOCIAL MEDIA APPEND USE CASES SOCIAL MEDIA APPEND USE CASES Stirista is always looking for ways to reach the people that matter to our clients. We now offer social media appends as part of our data solutions. There are limitless possibilities

More information

The Complete Guide to Inbound Marketing

The Complete Guide to Inbound Marketing The Complete Guide to Inbound Marketing Introduction Inbound marketing and marketing automation are the big current buzzwords in the industry. The nature of marketing has changed drastically over recent

More information

The Profit-Driven Provider. How to fill your senior living community at market rate.

The Profit-Driven Provider. How to fill your senior living community at market rate. The Profit-Driven Provider How to fill your senior living community at market rate. With increased competition, increased expectations from consumers and increased pressure to grow occupancy in lieu of

More information

Introduction. We ll be going through some key notions in paid advertising through the four chapters of our guide.

Introduction. We ll be going through some key notions in paid advertising through the four chapters of our guide. 1 Introduction Paid Advertising is a fantastic way to drive more traffic to your site and boost revenue, but it can turn out to be expensive if you aren t careful. So, how do you make the most out of your

More information

The B2B Marketer s Guide to INTENT-DRIVEN MARKETING

The B2B Marketer s Guide to INTENT-DRIVEN MARKETING The B2B Marketer s Guide to INTENT-DRIVEN MARKETING www.infusemedia.com We live in a time where brands are vying for the attention of customers from every digital and physical corner. As a result, many

More information

Content Engagement Report

Content Engagement Report Content Engagement Report Fourth Quarter, 2016 53 % 69 % 18 % Executive Summary The Content Engagement Report is produced quarterly by the Data Science Team at LookBookHQ and is based on real-world content

More information

Nine steps to convert website visitors into leads

Nine steps to convert website visitors into leads An Engago Technologies White Paper www.engago.com Nine steps to convert website visitors into leads Written by the Engago Team Date: 12 December 2007 1 of 13 pages The company Engago Technologies Ltd.

More information

How to Set-Up a Basic Twitter Page

How to Set-Up a Basic Twitter Page How to Set-Up a Basic Twitter Page 1. Go to http://twitter.com and find the sign up box, or go directly to https://twitter.com/signup 1 2. Enter your full name, email address, and a password 3. Click Sign

More information

WHAT IS MARKETING AUTOMATION?

WHAT IS MARKETING AUTOMATION? 1 WHAT IS MARKETING AUTOMATION? The adoption of marketing automation technology is expected to increase to 50% by 2015. Sirius Decisions How Marketing Automation Has Evolved (2012) ORIGINS Marketing automation

More information

ADWORDS IS AN AUTOMATED ONLINE AUCTION. WITHIN A CAMPAIGN, YOU IDENTIFY KEYWORDS THAT TRIGGER YOUR ADS TO APPEAR IN SPECIFIC SEARCH RESULTS.!

ADWORDS IS AN AUTOMATED ONLINE AUCTION. WITHIN A CAMPAIGN, YOU IDENTIFY KEYWORDS THAT TRIGGER YOUR ADS TO APPEAR IN SPECIFIC SEARCH RESULTS.! 1. What is AdWords? ADWORDS IS AN AUTOMATED ONLINE AUCTION. WITHIN A CAMPAIGN, YOU IDENTIFY KEYWORDS THAT TRIGGER YOUR ADS TO APPEAR IN SPECIFIC SEARCH RESULTS. This type of campaign is called a Search

More information

Pinterest Traffic Rush

Pinterest Traffic Rush Pinterest (https://www.pinterest.com) is one of the most popular imagesharing social networking sites nowadays. If you don t know what it is, well, you re in for a surprise. It s the 79 th most visited

More information

10 Personalization Tactics the Pros Use to Impact Conversions

10 Personalization Tactics the Pros Use to Impact Conversions 10 Personalization Tactics the Pros Use to Impact Conversions Explore 10 extraordinary personalization tactics to supercharge your conversion rates We make businesses in Paris successful. Contact us to

More information

THAT AN EFFECTIVE MARKETING FRAMEWORK

THAT AN EFFECTIVE MARKETING FRAMEWORK FREE COURSE websites THAT A RESOURCE AN EFFECTIVE MARKETING FRAMEWORK INTRODUCTION websites THAT Whether you own a small business, lead a nonprofit organization, or you're in charge of marketing for your

More information

SOCIAL PROSPECTING WORKBOOK: HOW TO USE SOCIAL MEDIA TO FIND NEW LEADS. By Maggie

SOCIAL PROSPECTING WORKBOOK: HOW TO USE SOCIAL MEDIA TO FIND NEW LEADS. By Maggie SOCIAL PROSPECTING WORKBOOK: HOW TO USE SOCIAL MEDIA TO FIND NEW LEADS By Maggie Hibma @MaggieHibma What is Social Prospecting? As an inbound marketer, you already understand the importance of social media

More information

How to Use LinkedIn to Build Your Business

How to Use LinkedIn to Build Your Business 28 LESSONS IN LINKEDIN FOR THE EUROPEAN MARKETER 03 How to Use LinkedIn to Build Your Business Neal Schaffer, Author of Windmill Networking Become a Thought Leader and Start Earning New Business on LinkedIn

More information

12+ Tips for Turning Your Digital Marketing Efforts from a Liability to an Asset. Patty Cisco, MBA, Principal

12+ Tips for Turning Your Digital Marketing Efforts from a Liability to an Asset. Patty Cisco, MBA, Principal 12+ Tips for Turning Your Digital Marketing Efforts from a Liability to an Asset Patty Cisco, MBA, Principal Our SEO isn t working! I don t know what good conversion looks like People can t find us! The

More information

UC Berkeley Extension Social Media Strategies

UC Berkeley Extension Social Media Strategies UC Berkeley Extension Social Media Strategies Session 3 Keywords Keywords are the words or phrases (longtail) that a search engine user types into a search engine to find what they are looking for. Branded

More information

How To Attract Crowds To Your Webinar

How To Attract Crowds To Your Webinar How To Attract Crowds To Your Webinar Introduction The success of your webinar depends on attracting the right crowd. Of course, you ve already spent a lot of time preparing the event. Now make an extra

More information

Google Strategy Report for February 2017

Google Strategy Report for February 2017 Google Strategy Report for February 2017 Executive Summary Our goal is to deliver the highest number of qualified site visitors to your website that your budget will allow. We have targeted the Las Vegas

More information

The HubSpot Growth Platform

The HubSpot Growth Platform The HubSpot Growth Platform Hubspot offers a full stack of products for marketing, sales, and customer relationship management that are powerful alone, and even better when used together. Marketing Hub

More information

Creative Conversions: Filling your sales funnel with digital leads. Examples from the Nashville Area Chamber of Commerce

Creative Conversions: Filling your sales funnel with digital leads. Examples from the Nashville Area Chamber of Commerce Creative Conversions: Filling your sales funnel with digital leads Examples from the Nashville Area Chamber of Commerce Carly Vaughn - Digital Content Strategist Goal: Create compelling content that 1.

More information

Shannon Robinson Owner / Digital Strategist at CloverLabs

Shannon Robinson Owner / Digital Strategist at CloverLabs Shannon Robinson Owner / Digital Strategist at CloverLabs 13+ years experience in digital marketing with a focus on SEO, Paid Search and Social Media Have worked both in-house and agency side Experience

More information

CX & CRO. Customer Experience & Conversion Rate Optimization. An ebook BRIDGELINE.COM

CX & CRO. Customer Experience & Conversion Rate Optimization. An ebook BRIDGELINE.COM CX & CRO Customer Experience & Conversion Rate Optimization An ebook BRIDGELINE.COM 800.603.9936 SALES@BRIDGELINE.COM CX & CRO ABOUT BRIDGELINE DIGITAL Bridgeline Digital, The Digital Engagement Company,

More information

Website Content Creation Worksheet

Website Content Creation Worksheet Worksheet: Website Content Creation Let's face it. Coming up with website content can be a daunting task to tackle. Many times it's not that you don't know what to say, it's that you aren't sure exactly

More information

Client Presentation. What You Need To Know

Client Presentation. What You Need To Know Client Presentation What You Need To Know Product Suite Targeted Banner Advertising: C Suite Targeting Display solutions are designed specifically to target your audience at the local level. Social Content

More information

19Waysto REDUCECARTABANDONMENT. andgrow YourRevenue

19Waysto REDUCECARTABANDONMENT. andgrow YourRevenue 19Waysto REDUCECARTABANDONMENT andgrow YourRevenue Reduce Cart Abandonment and Recover Lost Revenue Did you know that on average, according to the Baymard Institute, 69% of shoppers abandon their shopping

More information

Google AdWords. Learn how to setup your AdWords account correctly and effectively target your audience. Alisha Lee, AEE Solar Marketing Mgr.

Google AdWords. Learn how to setup your AdWords account correctly and effectively target your audience. Alisha Lee, AEE Solar Marketing Mgr. Google AdWords Learn how to setup your AdWords account correctly and effectively target your audience Alisha Lee, AEE Solar Marketing Mgr. Agenda Important Preparation Steps AdWords Setup Managing your

More information

MAINTAINING CLIENT RELATIONSHIPS

MAINTAINING CLIENT RELATIONSHIPS 6 STEPS TO PERFECT QUAL The L&E trust guide to ensure the success of your project STEP 6 MAINTAINING CLIENT RELATIONSHIPS LERESEARCH.COM CONTENTS THE VALUE OF CLIENT RELATIONSHIPS 03 GOOD ACCOUNT MANAGEMENT

More information

Table of Contents. Understanding the Facebook Pixel Code How to Add Facebook Pixel to Your Store... 11

Table of Contents. Understanding the Facebook Pixel Code How to Add Facebook Pixel to Your Store... 11 Table of Contents Introduction... 3 What is the Facebook Pixel?... 4 Understanding the Facebook Pixel Code... 6 How to Add Facebook Pixel to Your Store... 11 What are the Uses of Facebook Pixel?... 21

More information

FREE DOWNLOAD. Nursery. A Simple Guide To. Your Nursery Website. by Chris Holland

FREE DOWNLOAD. Nursery. A Simple Guide To. Your Nursery Website. by Chris Holland FREE DOWNLOAD Nursery A Simple Guide To Your Nursery Website by Chris Holland Introduction This quick guide to marketing your nursery web site will help you to gain more of a presence online. As a result,

More information

Inc 5000 Agency 2016, 2015 and MARKETING HACKS FOR MULTI-LOCATION COMPANIES

Inc 5000 Agency 2016, 2015 and MARKETING HACKS FOR MULTI-LOCATION COMPANIES Inc 5000 Agency 2016, 2015 and 2014 6 MARKETING HACKS FOR MULTI-LOCATION COMPANIES 1 While admittedly the term marketing hack has been overused in recent years, the practice and premise behind the term

More information

THE DEFINITIVE GUIDE TO MARKETING YOUR EYE CARE PRACTICE

THE DEFINITIVE GUIDE TO MARKETING YOUR EYE CARE PRACTICE THE DEFINITIVE GUIDE TO MARKETING YOUR EYE CARE PRACTICE TABLE of CONTENTS 2 THE MAIN FOCUS What are the keys to a successful marketing strategy? Highlight Your Call the Action Track Your Marketing Efforts

More information

New to Instagram? See how to set up a free business profile, create content and use Instagram to grow your business.

New to Instagram? See how to set up a free business profile, create content and use Instagram to grow your business. New to Instagram? See how to set up a free business profile, create content and use Instagram to grow your business. 11.3.17 Why Instagram? People come to Instagram to be inspired and discover things they

More information

Persona Driven Marketing

Persona Driven Marketing Persona Driven Marketing The following is an excerpt from Inbound Commerce: How To Sell Better Than Amazon. Macro-level buyer personas are often vague due to the nature of ecommerce business. While more

More information

8/9/2017 SOCIAL MEDIA

8/9/2017 SOCIAL MEDIA Find different ways to get the word out ask friends who run a business Herbal Hours Create a video testimonial Prepare an email blast to your customers or send a postcard to them (postcard on Resources/Business

More information

The Complete Guide to Reviews

The Complete Guide to Reviews The Complete Guide to Reviews The Ultimate Guide to Reviews 2 INTRODUCTION Having reviews is essential, but it s only the first step Today, the winners in business are not always the ones with the lowest

More information

How to Succeed in Social Selling with Employee Advocacy

How to Succeed in Social Selling with Employee Advocacy How to Succeed in Social Selling with Employee Advocacy What is social selling? Social selling is about leveraging social networks to interact with potential buyers to build revenuedriving relationships.

More information

The Purpose and Value of a Customer Data Platform

The Purpose and Value of a Customer Data Platform The Purpose and Value of a Customer Data Platform Marketers today are faced with a seemingly insurmountable task: to gain a deep and accurate understanding of each and every customer and prospect across

More information

Successful SNF Marketing in a Digital Age

Successful SNF Marketing in a Digital Age Successful SNF Marketing in a Digital Age Presented by: Harmony Healthcare International, Inc. (HHI) PPS & Case Mix Onsite Chart Audits MMQ Audits Seminars Consulting Program Development Mock Survey Sample

More information

GUIDE Social Selling Action Plan. Closing the Loop from Relationships to Revenue

GUIDE Social Selling Action Plan. Closing the Loop from Relationships to Revenue GUIDE Social Selling Action Plan Closing the Loop from Relationships to Revenue Selling in the Digital Era As a sales professional, you know that the buying process has changed. Whether you re in B2B or

More information

8 Ways To Build Your Brand Using Social Media

8 Ways To Build Your Brand Using Social Media TIP SHEET 8 Ways To Build Your Brand Using Social Media TABLE OF CONTENTS: 03 04 04 05 05 06 06 07 07 08 Intro Tip 1 - Determine Goals for Your Social Media Engagement Tip 2 - Determine Your Online Brand

More information

SEVEN ESSENTIAL REPORTS FOR ACTIONABLE INSIGHT

SEVEN ESSENTIAL REPORTS FOR ACTIONABLE INSIGHT GOOGLE ANALYTICS SEVEN ESSENTIAL REPORTS FOR ACTIONABLE INSIGHT Presented by Corte Swearingen, Digital Strategist 1 ABOUT ME Google Analytics Certified Market Motive Certified in Web Analytics Strategic

More information

What You Need To Know To Get Started On Twitter's HOT New LIVE STREAMING App

What You Need To Know To Get Started On Twitter's HOT New LIVE STREAMING App 101 What You Need To Know To Get Started On Twitter's HOT New LIVE STREAMING App PUBLISHED BY: Boom! Social 3750 Gunn Highway, Suite 201 Tampa, Florida 33618 Copyright 2015 Boom! Social Media Marketing

More information

Mobile Marketing and PPC. What SMBs Should Be Doing, NOW! A WordStream Guide

Mobile Marketing and PPC. What SMBs Should Be Doing, NOW! A WordStream Guide Mobile Marketing and PPC What SMBs Should Be Doing, NOW! A WordStream Guide Mobile Marketing and PPC What SMBs Should Be Doing, NOW! Did you know that just under half of all Internet searches are performed

More information

3 ecommerce UX Case Studies Which Increased Sales and Conversions

3 ecommerce UX Case Studies Which Increased Sales and Conversions 3 ecommerce UX Case Studies Which Increased Sales and Conversions Built-in Heatmaps Gain insights about your visitors. Find out what they like/don t like. Intuitive A/B Testing for Busy Marketers WYSIWYG

More information

10 Reasons to Consider Marketing Automation

10 Reasons to Consider Marketing Automation 10 Reasons to Consider Marketing Automation 1 As a marketer, you face daunting expectations and goals. You are probably expected to generate successful outcomes in less time, and in a digital age where

More information

Google Advertising Overview

Google Advertising Overview Google Advertising Overview Welcome. If you ve had any exposure to online advertising, you re probably familiar with Google Adwords - the leader in online advertising. Adwords is best known for its Paid

More information

10 REASONS. Why Companies Adopt Marketing Automation. Fill out the information below to download ÒThe Guide to Landing PagesÓ white paper.

10 REASONS. Why Companies Adopt Marketing Automation. Fill out the information below to download ÒThe Guide to Landing PagesÓ white paper. 10 REASONS Why Companies Adopt Marketing Automation Fill out the information below to download ÒThe Guide to Landing PagesÓ white paper. Lead Capture First Nam e Last Name Email Company Phone Submit It

More information

SOCIAL MEDIA FOR EVERY DAY CREATE YOUR OWN SOCIAL MEDIA PLAN BROUGHT TO YOU BY LEADERSHIP & LIPSTICK

SOCIAL MEDIA FOR EVERY DAY CREATE YOUR OWN SOCIAL MEDIA PLAN BROUGHT TO YOU BY LEADERSHIP & LIPSTICK SOCIAL MEDIA FOR EVERY DAY CREATE YOUR OWN SOCIAL MEDIA PLAN BROUGHT TO YOU BY LEADERSHIP & LIPSTICK Copyright 2015 by Leadership & Lipstick Brigitte Kobi You are welcome to share this checklist with your

More information

Keyword Strategy Workbook

Keyword Strategy Workbook Using data to confirm your content marketing strategy. Keyword Strategy Workbook Stop guessing. Use this process to develop better content. The internet has changed how organizations make buying decisions

More information

INSTANT MONEY MACHINE ADVANCED TRAINING EVERYTHING YOU NEED TO DOMINATE YOUR NICHE USING PINTEREST

INSTANT MONEY MACHINE ADVANCED TRAINING EVERYTHING YOU NEED TO DOMINATE YOUR NICHE USING PINTEREST INSTANT MONEY MACHINE ADVANCED TRAINING EVERYTHING YOU NEED TO DOMINATE YOUR NICHE USING PINTEREST CHAPTER-1 INTRODUCTION Hello this is M. Bari Welcome to the advanced Pinterest training. If you are looking

More information

PLANNING YOUR WEBSITE AND CREATING EFFECTIVE CONTENT

PLANNING YOUR WEBSITE AND CREATING EFFECTIVE CONTENT 1 PLANNING YOUR WEBSITE AND CREATING EFFECTIVE CONTENT The content on our website is sending me to sleep. What is it doing to our customers? Leonie Winson Line and Form 2 INTRODUCTION Creating customer

More information

Gregg Burkhalter Digital Marketing Consultant

Gregg Burkhalter Digital Marketing Consultant Gregg Burkhalter Digital Marketing Consultant WELCOME To Make It Loud! CONNECT TO THE INTERNET Wi-Fi Name: MIL_Guest Password: Volkswag3n Social Media / Web October 2014 PAY TO PLAY Boost A Post Sponsored

More information

Are you using social media in

Are you using social media in 5 Proven Tools to Effectively Measure Engagement and ROI on Social Media By Ray Larson and Chris Baldock Are you using social media in your marketing and public relations campaigns? These days, the answer

More information

Grow Revenue by Decreasing Cart Abandonment and Increasing Sale Frequency

Grow Revenue by Decreasing Cart Abandonment and Increasing Sale Frequency Grow Revenue by Decreasing Cart Abandonment and Increasing Sale Frequency In 2016, ecommerce merchants lost an estimated $4.6 trillion worth of merchandise to abandoned carts, up from $4.2 trillion in

More information

Inbound Marketing Certification

Inbound Marketing Certification Lesson 1: Inbound Marketing Fundamentals Buyers today are more empowered. Buyers have information readily available to them by simply doing a quick search on their mobile phone. As technology has changed

More information

ET MedialabsPvt. Ltd. Opp. WHY Select GO City ONLINE Walk?- Mall, New Delhi ; Contact :

ET MedialabsPvt. Ltd.  Opp. WHY Select GO City ONLINE Walk?- Mall, New Delhi ; Contact : ET MedialabsPvt. Ltd. www.etmedialabs.com Opp. WHY Select GO City ONLINE Walk?- Mall, New Delhi -110017 ; Contact : 011-41016331 Managing Large Scale Google PPC Campaigns Running ecommerce campaigns on

More information

Promote Your Business With LinkedIn

Promote Your Business With LinkedIn Promote Your Business With LinkedIn Greater Aiken SCORE Workshop North Augusta, SC - July 19, 2017 Presented by: Kelley O. Kohr, JD WSI Digital Marketing 1 2 AGENDA LinkedIn Means Business! Get Started

More information

CREATE AN UNSTOPPABLE SALES MACHINE WITH INBOUND MARKETING AND SEO

CREATE AN UNSTOPPABLE SALES MACHINE WITH INBOUND MARKETING AND SEO Page1 Page2 CREATE AN UNSTOPPABLE SALES MACHINE WITH INBOUND MARKETING AND SEO Contents 01 Introduction... 3 02 Why content marketing and SEO... 4 03 Inbound Marketing... 6 04 Why you should care... 7

More information

WEBSITE LEAD GENERATION TIPS, TRICKS & IDEAS. Y ur. partner inprint. A Publication of. communications

WEBSITE LEAD GENERATION TIPS, TRICKS & IDEAS. Y ur. partner inprint. A Publication of. communications WEBSITE LEAD GENERATION TIPS, TRICKS & IDEAS A Publication of TABLE OF CONTENTS INTRODUCTION // 5 MECHANICS OF LEAD GENERATION // 6 THE 30 GREATEST TIPS, TRICKS AND IDEAS // 7 CHAPTER 1: CONTENT AND OFFERS

More information

How to Gain Competitive Advantage on Amazon For More Sales

How to Gain Competitive Advantage on Amazon For More Sales How to Gain Competitive Advantage on Amazon For More Sales How to Beat Competitors by Forming a Distinct and Strong Identity on the Amazon Marketplace 1 P a g e Introduction Ensuring competitive advantage

More information

e-book Series HOW TO SAVE MONEY ON GOOGLE ADWORDS

e-book Series HOW TO SAVE MONEY ON GOOGLE ADWORDS e-book Series $ HOW TO SAVE MONEY ON GOOGLE ADWORDS www.chooserethink.com HOW TO SAVE MONEY ON GOOGLE ADWORDS TABLE OF CONTENTS www.chooserethink.com 19 Spear Road, Suite 102 Ramsey, New Jersey 07644 Phone:

More information

SOCIAL PROSPECTING WORKBOOK:

SOCIAL PROSPECTING WORKBOOK: WORKBOOK SOCIAL PROSPECTING WORKBOOK: HOW TO USE SOCIAL MEDIA TO FIND NEW LEADS Use popular social channels to prospect, engage with and convert new leads. A Publication of >>>> BECOME GREATER THAN 605.716.5666

More information

Recommended Revenue-Driving Measures from Your Onsite Data: B2B and Industry. by Christin Stefanov and Benjamin Sendlewski Webtrekk GmbH

Recommended Revenue-Driving Measures from Your Onsite Data: B2B and Industry. by Christin Stefanov and Benjamin Sendlewski Webtrekk GmbH Recommended Revenue-Driving Measures from Your Onsite Data: B2B and Industry by Christin Stefanov and Benjamin Sendlewski Increasing customer acquisition, retention and engagement as well as the optimization

More information

An Introduction to Social Media

An Introduction to Social Media An Introduction to Social Media This document was composed by Elite Worldwide, with considerable contribution from Dice Media, for the use of the Elite Pro Service Colleagues. This document will eventually

More information

Christopher Ryan Nate Warren Fusion Marketing Partners

Christopher Ryan Nate Warren Fusion Marketing Partners Christopher Ryan Nate Warren Fusion Marketing Partners Fusion Marketing Partners is a strategic B2B marketing and sales consultancy that specializes in analyzing and adding value to every part of its clients

More information

How to Use PPC Advertising to Grow Your Pool Business!

How to Use PPC Advertising to Grow Your Pool Business! How to Use PPC Advertising to Grow Your Pool Business! Welcome From print materials to online marketing, there is no shortage of ways to spend your marketing budget. And whether your annual budget is $1000

More information

LIKES ARE GREAT, LEADS ARE BETTER

LIKES ARE GREAT, LEADS ARE BETTER LIKES ARE GREAT, LEADS ARE BETTER How to Grow Your Business Using Social Media Copyright 2016 Act-On Software Social Media is a Beautiful Thing It allows you to do three important activities: connect with

More information

The Social Media. Survival Guide. Everything You Need to Start Growing Your Business with Social Media

The Social Media. Survival Guide. Everything You Need to Start Growing Your Business with Social Media The Social Media Survival Guide Everything You Need to Start Growing Your Business with Social Media What you ll learn Welcome to your social media survival guide! Whether you re a seasoned pro or just

More information

Social Media Update. Winter Updates: December, January, February

Social Media Update. Winter Updates: December, January, February Social Media Update Winter Updates: December, January, February Introducing CI s Social Media Update Service What is the Social Media Update service? Social media platforms are updated with new features

More information

Conversion Optimization

Conversion Optimization Conversion Optimization By Adam Bonnifield Spinnakr.com Section 1 Develop Persona(s) & Hypotheses In this section you'll learn more about your target customer, based around empathy exercises pioneered

More information

SEO & PPC 6EFFECTIVE TACTICS TO IMPROVE SEARCH THE SMALL BUSINESS BLUEPRINT RANKINGS & DRIVE LEADS ON A LOCAL LEVEL

SEO & PPC 6EFFECTIVE TACTICS TO IMPROVE SEARCH THE SMALL BUSINESS BLUEPRINT RANKINGS & DRIVE LEADS ON A LOCAL LEVEL SEO & PPC THE SMALL BUSINESS BLUEPRINT 6EFFECTIVE TACTICS TO IMPROVE SEARCH RANKINGS & DRIVE LEADS ON A LOCAL LEVEL TABLE OF CONTENTS 3 4 8 12 13 Introduction It Begins with SEO Maximize PPC, or Lose Business

More information

Five Ways Marketing Can Drive Higher Online Commerce Revenue. Building Long-Term Relationships and Brand Advocates in the Process

Five Ways Marketing Can Drive Higher Online Commerce Revenue. Building Long-Term Relationships and Brand Advocates in the Process Five Ways Marketing Can Drive Higher Online Commerce Revenue Building Long-Term Relationships and Brand Advocates in the Process 5 1 Turning Transactions Into Revenue, Relationships, and Advocates Now

More information

Let s talk about promoting our products on Social Media

Let s talk about promoting our products on Social Media Let s talk about promoting our products on Social Media You ve got your USB stick with all your marketing materials on and you re all fired up, ready to go. Now it s time to look at all the best strategies

More information

4 Smart Sales Approaches

4 Smart Sales Approaches 4 Smart Sales Approaches TO SELL MORE MEMBERSHIPS weblinkinternational.com TABLE OF CONTENTS WELCOME.... 3 SMART APPROACH 1 «Know Your Members.... 4 SMART APPROACH 2 «Know Your Customers Customers....

More information

10 Reasons to Consider Marketing Automation

10 Reasons to Consider Marketing Automation 10 Reasons to Consider Marketing Automation 1 Introduction As a marketer, you face daunting expectations and goals. You are probably expected to generate successful outcomes in less time, and in a digital

More information

Integrated Digital Strategies INBOUND MARKETING. for Franchise Development

Integrated Digital Strategies INBOUND MARKETING. for Franchise Development Integrated Digital Strategies INBOUND MARKETING for Franchise Development INBOUND MARKETING for Franchise Development The landscape for franchise marketing is changing. Franchise sales representatives

More information

Focus in on the clients you wish to reach on-line.

Focus in on the clients you wish to reach on-line. The world of digital marketing seems foreign. However, all of the basic tenants of sales and marketing still apply. It s just a different platform and due to the vast numbers of platforms available and

More information