The 2017 Better Workplace Conference.

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1 SPONSORSHIP OPPORTUNITIES The 2017 Better Workplace Conference. OCTOBER 24 26, 2017 TORONTO

2 Are You Ready to Make a Difference? This partnership package is your invitation to become a part of The Better Workplace Conference, the premiere forum in Canada for sharing the latest ideas and strategies on creating a better place to work. The package outlines opportunities for your company to join us as a partner and to be remembered among the thought leaders and decision-makers that attend this event. Align your company with our conference to join in the discussion about creating better workplaces while advancing your business objectives through an activated sponsorship. The focus of the 2017 conference is Collaborating for a Better Tomorrow. We will address this through three themes: Better Wellness, Better Leaders, Better Experience. Each year, we design this event to help you create a workplace that enriches employees and delivers high performance. It s not about who provided the best benefits last year or who had the highest score on employee engagement in the latest survey. It is about the future and how you can respond to a rapidly changing, unpredictable environment while ensuring the best experience for your organization and for the Canadian workplace. Conference Information DATE October 24 26, 2017 CONFERENCE VENUE Beanfield Centre 105 Princes Blvd Toronto ON M6K 3C PARTICIPANTS EXPECTED 275+ SPONSORSHIP CONTACTS Tracie Jones The Conference Board of Canada jones@conferenceboard.ca 2

3 Why Sponsor? This is an opportunity for your company to stand out in the marketplace and demonstrate your unique offering to a pre-qualified group of delegates. Our partners invest for a variety of reasons, but the common denominator is the opportunity to use their investment to reach a targeted audience. This conference provides business-to-business and business-to-consumer networking, as well as selling opportunities through the conference platform. Done well, a company can use this conference to: raise brand awareness through the BWC and Conference Board databases; launch a new product or service through an event at the conference; sell on-site using the sponsor display area; host current and prospective clients at a discounted rate, thanks to your sponsorship. Thank you to our 2016 Corporate Partners CURTIS HEALTH 3

4 2016 Attendee Profile Attendees by Province/Territory 25 49% 5 24% NT Under 5% BC AB SK MB QC NL ON NB NS Rank of Delegates Industries Represented President, CEO 7% Vice-President 5% Executive Director, Senior Manager, Director, General Manager 23% Manager, Supervisor, Consultant 27% private 56% public 44% Coordinator, Advisor, Specialist, Officer 38% 2016 Delegate Testimonials Overall Satisfaction Score: 4.6 out of 5 I really enjoyed this well-organized and inspiring conference! Taking home some authentic happiness. The ability to network and get fresh, new ideas in wellness strategies is vital and this conference allows that to happen efficiently. Congratulations on your 20th year thank you for championing this conference and keeping on trend to communicate and support knowledge exchange at national levels. Thank you for your great work I m learning with a Full Heart. This was my first time attending this conference and I enjoyed every moment of it. Very well organized and the quality of the speakers was impressive. Well done, Thank you! I always go away enthused by what I have learned. Thanks to everyone for the work they put in to making the conference a success. 4

5 Partnership Levels Deliver Your Message Through One of Our Sponsored Speaking Opportunities Major Partner $25,000 As a Major Partner, you will have a key presence at this conference and be invited to take a lead role at the event, such as providing a keynote presentation, sponsoring the evening gala, or being recognized as a reception host. Major Partners will also have the opportunity to introduce a keynote speaker or provide welcoming remarks to the plenary room in the morning of either day. Sponsor Spotlight $10,000 This is your opportunity to host a one-hour session by bringing in a speaker of your choice to share new research, case studies, or best practices relevant to the delegates and the conference theme. Sessions run concurrently (maximum three at a time). Hosting a spotlight provides the chance to share relevant research, case studies, and new information. Your session will be promoted in the brochure, on the website, and in the delegate handbook. Optional Workshops $7,500 As an Optional Workshop sponsor, you will have access to a highly engaged, pre-qualified audience with maximum interest in the content you present. This is a great opportunity to dig deep into a specific issue and present your solutions to workplace challenges. Optional Workshops will run concurrently (two at a time) and will be pre-selected by delegates prior to the event. Increase Your Brand Exposure by Becoming a Function Sponsor As a Function Sponsor, you will have the opportunity to host a networking event, such as a reception for delegates on the evening prior to the conference, an upgraded meal function, or a wellness break. Sponsoring a function provides you with an ideal environment for oneon-one networking and increases your overall profile at the event. Opening Reception, Pre-Day $10,000 Upgraded Breakfast Upgraded Lunch Wellness Networking Breaks $4,000 5

6 Partnership Levels Contribute to the Overall Attendee Experience by Demonstrating Your Better Workplace Solutions and Becoming an Experiential Sponsor Mindfulness Partner As a Mindfulness Partner, you ll have the opportunity to increase your brand exposure while providing a present experience for delegates. Throughout the conference, you will lead delegates through a series of mindful pauses, reflections, and stretching exercises, facilitating a mental and physical connection for all attendees. Physical Equipment Give delegates an opportunity to experience the difference that alternative office furniture can make. This is a prime opportunity for you to gain brand exposure and make direct sales on equipment such as ergonomic workstations, alternative seating, variation desks and more. Your office solutions will be showcased throughout the plenary sessions, where all delegates will be invited to try equipment first-hand. Wellness App $7,500 Showcase your wellness solutions as the exclusive Wellness App provider. Delegates will be given access to your app with their conference registration, and you will have the opportunity to host an exhibit booth where attendees can visit to ask questions and find out how they can maximize the app s health and wellness benefits. This is a great opportunity to get creative and explore ways to interact with the conference delegates in a meaningful way. Fitness Sessions $2,500 The conference will feature two optional fitness sessions for attendees throughout the event. As the fitness partner, you will increase your organization s visibility and enhance your company image by leading sessions of yoga, running, walking, stretching, dancing, etc. all intended to re-energize participants. Concierge Networking $3,500 Increase your organization s visibility and enhance its image throughout the event. While in Toronto, conference attendees will be keen to connect with their peers to exchange ideas and knowledge. The Concierge Networking sponsor will be recognized as the convener, working with attendees to connect them throughout the event. Concierge Events $3,500 This is your opportunity to increase your organization s visibility and enhance its image. While in Toronto, many conference attendees will want to take advantage of the opportunity to visit landmarks and attend local events. The Concierge Event sponsor will be seen as the official tourist hub for delegates. 6

7 Exhibiting Sponsor $3,500 This is your opportunity to showcase the products and services of your organization in our lively Exhibit Hall. Exhibit booths will be set in a way that is conducive to networking, providing maximum exposure for your organization. There will be activities taking place in the exhibit hall during the two days, designed to encourage participants to visit all exhibit booths. Wi-Fi Be recognized as the exclusive provider of the conference s wireless connection allowing participants to live tweet the event, check s, and generally feel more connected to their office. The Wi-Fi sponsor receives great exposure, as they have the option to customize the password that all attendees will use. Social Media This is your opportunity to be recognized as the exclusive provider of the conference s social media connection reaching a targeted audience of thousands of hyper-connected professionals. The Social Media sponsor receives great exposure, as the conference can help your organization increase its brand awareness, positioned itself as a thought leader, launch new products, and more. Graphic Recording Wall $7,500 Showcase your organization by illustrating the practical takeaways of the conference. Displaying the graphic recordings of the event is one of the most effective ways to ensure the visuals are part of the ongoing discussion. The graphic recordings serve as a tangible record and will draw attendees to stop, reflect, and discuss the work with their fellow participants. Sponsored White Paper $12,000 By sponsoring the conference white paper, your organization will be recognized as providing the key insights, messages, and solutions discussed throughout the event in a meaningful document that will live on well past the end of the event. Delegates will take the document back to the office to share with their teams, and the paper will be housed on the Conference Board s e-library to be downloaded, extending your reach far beyond the conference attendees. Book Store Sponsor the conference Book Store, featured in the lively exhibit hall and be recognized as the provider of an extensive collection of resources available for purchase throughout the event. The Book Store sponsor will also have the opportunity to facilitate a book signing with one of the keynote speakers, encouraging participants to visit the store. This is a great opportunity to highlight your own resources for participants to take back to the office. Zen Lounge Partner The Better Workplace Conference is an actionpacked, knowledge-drenched experience for participants. As the Zen Lounge partner, you will be showcased as the provider of a quiet getaway space for delegates to decompress, absorb and reflect on what they ve learned and to connect with their peers in a tranquil environment featuring comfortable furniture, soothing herbal teas, and soft music. 7

8 Sponsorship Opportunity Packages Major Partner Sponsor Spotlight Optional Workshop Opening Reception (Pre-day) Upgraded Breakfast Upgraded Lunch Wellness Networking Breaks Sponsored Speaking Opportunities Function Sponsors Package Price $25,000 (four available) $10,000 (six available) $7,500 (four available) $10,000 (two available) (two available) $4,000 (four available) Podium opportunity Keynote (plenary) Keynote (concurrent) Keynote (concurrent, optional) Welcome Logo recognition in all event marketing Corporate profile displayed on the event website and in conference booklet Promotional item or handout in delegate bag Complimentary conference admissions Opportunity to purchase additional conference passes at a reduced rate of $595 each (value $995 $1,395) Exhibit space included Opportunity to purchase exhibit space at the reduced rate of $1,000 (value $3,500) Discounted registration fee for clients and key contacts Custom to promote your sponsorship 8

9 Sponsorship Opportunity Packages Mindfulness Partner Physical Equipment Wellness App Fitness Sessions Concierge Networking Concierge Events Exhibiting Sponsor Wi-Fi Experiential Packages Package Price (two available) $7,500 $2,500 (two available) $4,000 $4,000 $3,500 (twelve available) Logo recognition in all event marketing Corporate profile displayed on the event website and in conference booklet Promotional item or handout in delegate bag Complimentary conference admissions Opportunity to purchase additional conference passes at a reduced rate of $595 each (value $995 $1,395) Exhibit space included Opportunity to purchase exhibit space at the reduced rate of $1,000 (value $3,500) Discounted registration fee for clients and key contacts Custom to promote your sponsorship 9

10 Sponsorship Opportunity Packages Social Media Graphic Recording White Paper Book Store Zen Lounge Delegate Gifts Hotel Key Cards Lanyards Experiential Packages (cont d) Branded Items Package Price $8,000 $6,000 (two available) (four available) $2,500 Logo recognition in all event marketing Corporate profile displayed on the event website and in conference booklet Promotional item or handout in delegate bag Complimentary conference admissions Opportunity to purchase additional conference passes at a reduced rate of $595 each (value $995 $1,395) Exhibit space included Opportunity to purchase exhibit space at the reduced rate of $1,000 (value $3,500) Discounted registration fee for clients and key contacts Custom to promote your sponsorship 10

11 Insights. Understanding. Impact. 255 Smyth Road, Ottawa ON K1H 8M7 Canada Tel Fax Inquiries conferenceboard.ca

The 2018 Better Workplace Conference.

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