Love My Credit Union Rewards All Program Bundle Overview

Transcription

1 Love My Credit Union Rewards All Program Bundle Overview

2 Overview The Love My Credit Union Rewards All program bundle offers credit union members great discounts from Sprint, TurboTax, TruStage, ADT, and cash back shopping from Love to Shop. In addition to the great discounts for your members, your credit union is also eligible to receive marketing reimbursements from the Sprint and ADT programs. The program can help your credit union improve membership value and your bottom line by linking the exclusive discounts to your core products and services. 2

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4 Program Overview 4

5 Features and Benefits 5

6 The Perfect Time to Switch 6

7 Registration is easy and secure 7

8 What s New For Credit Unions Enhance the value of membership: The new Sprint Credit Union Member Cash Rewards offer is an exclusive offer only available to credit union members and is valid in conjunction with most Sprint promotions Cash back rewards go directly into a credit union account: Cash reward funds are directly deposited into the member s credit union account within six weeks of registration and validation Track sales and activations: Track member sales and activations through the Partner Center Earn non-interest income: Marketing reimbursements are paid to participating credit unions based on marketing efforts, and include a new, pay-for-performance model Free marketing materials: Inserts, s, web banners, posters and more Sprint handles all member service needs Love My Credit Union Rewards handles verifications and deposits 8

9 New revenue model. New quarterly payouts. Love My Credit Union Rewards provides FREE marketing materials, including a variety of quality Love My Credit Union Rewards provides FREE marketing materials, including a variety of quality digital assets, to help you effectively market the program to your members. digital assets, to help you effectively market the program to your members. 9

10 2018 Updates 10

11 Quarterly Marketing Communication Tactics Free, ready-to-use HTML templates are provided throughout the year. Promotional s must be sent to all addresses on file of credit union members who are at least 18 years old. Newsletter article or ad Free newsletter ads and articles are provided throughout the year. Promotional Sprint articles must be sent through the credit union s digital or print newsletter to entire circulation. Social media (organic post, sponsored post or paid ad) Free images, videos and messages are provided regularly. Social media post(s) whether organic, sponsored or a paid ad - need to reach 1,000 people or more to meet minimum requirements and screenshots of results with post date must be submitted. 11

12 Quality Digital Assets Mobile app or online banking banner Free banner advertisement assets are provided on a routine basis. Blog post Free messaging and posts are available. Gas Station TV advertisements featuring Sprint promotional offer(s) Maximize your success! Make sure to take advantage of FREE materials available in the Love My Credit Union Rewards Partner Center and deploy multiple tactics to build momentum. 12

13 Cash In On Your Effort Credit unions will receive $23 for each new Sprint line activated*. Credit unions will be paid on performance and must be actively promoting the program per marketing requirements *New line is a line(s) added when opening a new Sprint account or a new line added within 30 days of account activations 13

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15 TurboTax Overview Building Member Value with TurboTax America s #1 online tax preparation service TurboTax provides a secure easy to use experience, that is 100% guaranteed for accuracy and 100% maximum refunds. Brand recognition Available online, download, mobile or tablet Expert Help Live tax expert assistance available year round CPAs, EAs, and Tax Attorneys with years of experience Members can save up to $15 with the credit union member discount. 15

16 Benefits For Your Credit Union Build member loyalty Enhance the value of membership Add new recurring revenue streams Cross-sell your products and services on your TurboTax microsite to your members IRA s, loans, credit cards Capture refunds - grow investments and deposits Over $239B of refunds were direct deposited with financial institutions last tax season 16

17 TY16 Season Overview More American s are filing their taxes using TurboTax 17

18 LMCUR TY16 Overview Served over 244,000 members Saving members over $1.2M Reaching over 50,000 Gen Y / Millennials Adding over $464M in low cost deposits 3 Sweepstakes Winners! Three first prize winners - $1,000 each Franklin Mint Federal Credit Union Members 1 st Federal Credit Union Grow Financial Federal Credit Union 18

19 The TurboTax Difference 19

20 Credit Union Member Discount Credit union member discount available throughout the entire tax season $5 savings on Federal Deluxe (14% discount off retail price) $10 savings on Federal Premier (18% discount off retail price) $15 savings on Federal Self Employed (19% discount off retail price) Custom co-branded microsite with an exclusive opportunity to promote products and services to your members FREE marketing materials 20

21 New: TurboTax Live Expert Services 21

22 Self-Employed Product 22

23 Product Innovations Focus on more complex filers 23

24 Product Line Up for TY17 24

25 Military Discounts Special discounts on Deluxe and State Editions o o Pay grades E1 to E5 receive a FREE Federal Deluxe Edition and State (if applicable) Pay grade E6 to E10 and Officers receive the credit union member discount o o o $5 savings on Federal Deluxe (14% discount) $10 savings on Federal Premier (18% discount) $15 savings on Federal Home & Business (19% discount) All active-duty military or reservists can rely on TurboTax to provide complete military support to handle the events the incur during their military service o o o Military and civilian income including combat pay, BAS and BAH Military-related expenses we'll find every deduction you deserve Completed a PCS we'll determine your state of residence Credit unions that have military personnel in their membership are encouraged to market the Military Discount in addition to the standard TurboTax credit union member discount

26 Employee Discount Credit union employees are eligible for special discounts on TurboTax federal products this tax season This is offered as a thank you for supporting the Love My Credit Union Rewards TurboTax program Employee discount $10 savings on Federal Deluxe $15 savings on Federal Premier $20 savings on Federal Self Employed A special microsite has been created for the employee discount 26

27 Marketing TurboTax 27

28 Marketing Strategies Four Essentials for a Successful TurboTax Campaign 1. Post TurboTax banners on your home page Location, location, location Ideal placement is above the fold 2. Post TurboTax banners on your Online Banking site Log in screen Log off screen Account summary screen 3. Dedicated TurboTax s sent to your members Build product awareness Build member loyalty 4. Optimize microsite co-branding and cross-selling opportunities

29 Marketing Best Practices: Timing Early season marketing is the key to building member awareness of your discount. 15% 10% Weekly % of TTO Starts 70% of returns are started by February 10th 40% of returns are completed by February 10th 5% 0% 29 29

30 Marketing Requirements Promoter Level TurboTax banner placement Credit union home page above-the-fold Online banking pages, above-the fold January, 2018 April 17, 2018 Required posting dates: 1/1 2/26, 3/23-4/17 Dedicated member s - Two 1 st date January 11th 2 nd date February 8th Sweepstakes promotion Sweepstakes messaging in newsletter article before 2/08/18

31 Marketing TurboTax FREE marketing materials are available in the Partner Center Web Banners Newsletter Messaging Social Media Messaging E-statement Onserts Lobby Posters and Take Ones Mobile App Banners Templates OLB Banners Web banners A variety of sizes are available on the TurboTax marketing materials page Native files are also provided for those credit unions who may want to create their own TurboTax banner for their website CUSG also provides a service to create custom size banners 31

32 Co-Branding and Cross-Selling Each credit union receives a co-branded microsite Provides the opportunity to promote products and services on every tax page and the exit page Members visit your TurboTax microsite an average of 5-6 times per tax season. CU logo and name appears on the home page and on every tax preparation page Cross-sell banners Three cross-sell banners x 90 logo banner and two 200 x 200 logo banners Early placement Jan thru Mar Late placement End of Mar Apr 17 IRA Link This link averages a 6% click through rate.

33 Microsite Microsite design Prominent co-branding placement and discount message Credit union logo on every tax page Cross-sell banner on every tax page 33

34 Co-Branding and Cross-Selling Credit Union Logo 120 x 90 Cross- Sell Banner on every tax page Credit union logo and cross-sell banner are present on every screen in the TurboTax Online products. 34

35 Exit Page Cross-Selling Banners Cross-sell Banners Prominent placement on exit page in right column Includes logo, IRA link, 3 product banners Members visit the TurboTax microsite and average of 5-6 times during tax season which maximizes your cross-sell opportunities 35

36 Program Tracking and Reporting Reporting shows weekly microsite visit activity to enable credit unions to track effectiveness of marketing tactics 36

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38 ADT Member Plan FREE exclusive smoke communicator o o o o Wired to home security monitoring system Communicates presence of smoke to ADT s command center Dispatches emergency personnel if residents are not home Potential 20% savings on homeowners insurance $100 Visa gift card FREE ADT monitored home security system* valued at $850 To receive this exclusive offer, members must call through the Love My Credit Union Rewards program. *With $99 customer installation and purchase of alarm monitoring services Credit Union Benefits Effective tool to promote the added-value of membership Link to home mortgages or HELOC Marketing reimbursement of $50 per new service activation purchased by members FREE marketing materials to assist you in communicating the ADT program to your members Credit union is eligible to receive $50.00 per member purchase of each new ADT home security services purchased through the Love My Credit Union Rewards program using the dedicated tollfree number

39 TruStage Member Discounts Credit union members can save hundreds on car insurance with the TruStage Auto & Home Insurance Program. Coverage provides a number of popular benefits, so members enjoy true security and get true savings on what matters most. Some members save even more from all of the discounts offered including discounts on car insurance for: Being a credit union member Having multiple cars Having anti-lock brakes Being a good student TruStage offers great values on home insurance too! Coverage your members can count on. Credit Union Benefits Build member loyalty by offering proven insurance protection designed especially for credit union families Effective tool to promote the added-value of membership Earn non-interest income TruStage products and programs are made available through TruStage Insurance Agency. Affiliates of TruStage have been providing insurance and financial services designed for credit unions and members for more than 80 years, serving more than 16 million credit union members.

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41 All Bundle Marketing Requirements Ongoing communication, implement within 30 days of enrollment and display continuously thereafter. Website Banner Place Love My Credit Union Rewards multi-partner banner on credit union website home page. Lobby Materials - Place program materials in all branches, paper or digital. Employee Communication - Include program information in human resources new hire and employee group packets. Quarterly Member Communication Complete a least one All Bundle member communication in each of the four calendar quarters, annually. TurboTax Complete TurboTax program marketing December - April in addition to the above marketing requirements. See requirements below. The TurboTax program must be marketed in Q1 only in addition to the marketing requirements for the All bundle program. Please see the TurboTax marketing requirements. 41

42 All Bundle Marketing Requirements Below is a list of approved quarterly marketing communications options. Promotional s must be sent to all addresses on file of credit union members who are at least 18 years old. Newsletter article or ad Promotional Sprint articles must be sent through the credit union s digital or print newsletter to entire circulation. Social media - Social media post(s) whether organic, sponsored or a paid ad - need to reach 1,000 people or more to meet minimum requirements and screenshots of results with post date must be submitted. Mobile app or online banking banner - Program banner and URL must be displayed within home banking/online banking pages or in mobile banking app for at least one quarter. Screenshots required. Blog post - Credit union must feature and promote the post to their membership to ensure viewership. Gas Station TV advertisements featuring Sprint promotional offer(s) FREE marketing materials are provided in the Partner Center at lovemycreditunion.org and must be used for member communications. All communications must include the Love My Credit Union Rewards name, logo, website, and discount. Marketing requirements must be completed to be eligible to receive Sprint sales revenue. 42

43 TurboTax Marketing Requirements The TurboTax program must be marketed December, April, 2018 in addition to the marketing requirements for the ALL bundle program. Please see the TurboTax marketing requirements below. December through April Complete the member communications items listed below during the program period of December April. Website banner - TurboTax banner placed on credit union website home page, above-thefold, during the period of December - April 17th Required posting dates: January 1st February 20th and again March 23rd April 17th Online banking banner - TurboTax banner or text link placed on the online banking/home banking pages, above-the-fold, during the period of December - April 17th Required posting dates: January 1st February 20th and again March 23rd April 17th Communication Two dedicated TurboTax messages sent to members on the below specified dates #1 January 11 #2 January 25 Sweepstakes Communication Newsletter article featuring the TurboTax sweepstakes included in January newsletter Logos and program discount information must be included in each communication. FREE marketing materials are provided in the Partner Center at lovemycreditunion.org and must be used for member communications. 43

44 Enroll Today Visit the Partner Center at LoveMyCreditUnion.org and click on MyDashboard to enroll 44

45 Learn More Subscribe to our monthly Love My Credit Union Rewards newsletter Visit our exclusive Partner Center site for credit unions and Leagues We have a dedicated team of National Business Consultants and Client Service Representatives here to assist you. Contact us at clientsupport@cusolutionsgroup.com 45