Social Media Officer (ShMO) Guidelines
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- Louise Watson
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1 Scial Media Officer (ShMO) Guidelines First and fremst always check t make sure yu are lgged int the department accunts and nt yur persnal accunt. Yu dn t want t be psting the wrng inf t the wrng accunt. Same ges fr when yu re n yur Smartphne! Fr nw we are nt sending friend requests fr ur Facebk pages. Yu are encuraged t suggest t yur West Sacrament Facebk friends that they Like ur page and friend Mie. Als, Mie s handler will be handing ut small flyers inviting peple t lk-up Mie and friend him. Parks Editrial and Scial Media Calendar In Outlk, click Flder List which shuld be at the bttm f the left f the screen (if nt and yu cannt find it, let me knw r ask IT). At the bttm f the list is Public Flders click the + symbl. Next, click the + symbl fr All Public Flders. Scrll dwn t the Parks Editrial/Scial Media calendar. Once the calendar is pen yu shuld be able t see wh is scheduled t be the ShMO fr which day. Feel free t add cntent t yur days r the days f the ther ShMO s. Please check this calendar each day yu are the ShMO. Yu never knw what new inf will be added and yu dn t want t miss the pprtunity t pst smething fun. Which Facebk page t pst t? If it s a general department pst it ges n the department page If it s a Mie pst, it ges n Mie s page
2 What the ShMO des n Facebk Mnitr Facebk newsfeed lk fr psts t Like and cmment n. When yu get started, check the newsfeed hurly sn yu ll see yu dn t need t d it mre than 2 r 3 times a day. The expectatin is that yu ll d this nly while at wrk Please cntact ne f the ther ShMO s if yu have scheduled time ff r cannt be the ShMO that day due t illness r wrk cnflicts Always be friendly and try t be witty. Avid psts that are negative, f a plitical r religius nature, r that are scially unacceptable. Let s keep urselves ut f ht water as best we can Pst t City f West Sacrament Parks & Recreatin department page if yu have relevant prgram/facility infrmatin Pst t Mie Armstrng page if yu have smething fun that s related t Mie; when yu pst n Mie s page, please pst as Mie never as anyne else Feel free t decline and skip n cmmenting with any invitatins we receive (Rc Wine Tasting fr example). If Mie is invited t anything, please ntify Brandi and let her respnd t the request Decline any game invitatins and blck using them.
3 There are fur (4) ther Facebk pages the Tree Prgram, Club West, The Black Bx Theater page, and the West Sacrament Fitness Challenge page. Dena maintains the Tree Prgram page it is nt linked t Mie s accunt. Jennifer will manage the Club West page, Sctt s crew will maintain The Black Bx page, and Kaisa will manage the Fitness Challenge page. All three (3) f these are linked t Mie s accunt. There is a West sac Basketball Lunch league page, but it was started and is maintained by participants. Other things yu can d n Facebk... Psting a mtivatinal qute, fun fact, r hliday reminder is always fun Pictures are always gd have a gd ne f a participant in a prgram r ne f ur facilities? Pst it! Remember yu can add lcatin t psts Try using the Questin feature peridically. Try t keep the respnses limited t 3 pssible answers and be sure t uncheck the bx that allws anyne t add a respnse Cnduct at least tw (2) searches fr grups in West Sac that we can Like and fllw. Example: West Sacrament Tennis r West Sac Tennis. Lk fr grups that might want t knw what yu ffer and listen in n their cnversatins t see hw we can help and if we need t clarify any infrmatin. Remember, we re trying t cnnect and start a dialgue. Please share any cl experiences yu have, and new tls r tricks yu learn, and any cncerns r issues we need t discuss. Twitter (micr-blgging) I DON T UNDERSTAND TWITTER! N wrries... this dcument is wrth the read (maybe 15 minutes) and can help give yu a better understanding f what the Tweet... er, buzz, is all abut. It has hyperlinks, s trying reading the electrnic versin first befre printing a cpy. AND much f the advice is applicable t all scial media. As f March 28 th, ur WestSacFun Twitter accunt is set-up s all Tweets we send are autmatically psted t the department Facebk page. Camern is establishing a Mie s Twitter accunt and thse Tweets will g t Mie s page autmatically. Meanwhile... Mnitr Twitter feed. When yu get started check the feed hurly sn yu ll see yu dn t need t d it mre than 3 t 5 times a day.
4 Experiment with searches t understand hw the functin wrks. Fr example: search West Sacrament, then westsacrament, then westsac, then west sac. Yu get the idea. Each search will result in a different cmbinatin f Tweets frm thers. Nw think abut ding this with ther keywrd searches. Have fun! Cnduct at least tw (2) searches fr grups in West Sac that we can Like and fllw. Example: #. Lk fr grups that might want t knw what yu ffer and listen in n their cnversatins t see hw we can help and if we need t clarify any infrmatin. Remember, we re trying t cnnect and start a dialgue. Fursquare (Lcatin-based, tips, specials, reviews) While we expect a majrity f the activity n Fursquare t be frm ur custmers and visitrs, we see this mainly as an pprtunity fr Mie t check in at different places. Specials prvide us the pprtunity t attract new visitrs and returning custmers t anyne ne f ur park and building venues. (Lcatin-based, tips, specials, reviews) This is mainly fr ShMO s wh wrk at the Recreatin Center, as we have an accunt set-up fr that facility. Hwever... I suggest at least ne keywrd search fr either a prgram r facility, just in case flks are Yelping abut us. We want t knw what they re saying and get in n the cnversatin. It is scial, t, s yu can have Yelp friends and peple can Like yur reviews, cmments and any pix yu pst. Instagram (Smartphne phtgraphy) Instagram is pretty cl and is available fr iphne and Andrid Smartphnes. This app is essentially sftware that allws yu t use filters t mdify pictures n yur Smartphne r taken with yur Smartphne (yu can even take the pictures thrugh the Instagram app). These can be psted t yur Facebk accunt and Twitter accunts. Our hpe is t have ur residents/custmers take pictures in ur parks/at ur prgrams and share them with us s we can use the really gd nes in The Playbk and n ur website. It is scial, t, s yu can have Instagram friends and peple can Lve yur pix. YuTube (Dwnladed vide) This is mainly fr ShMO s wh wrk at the Recreatin Center, as mst f the vides are abut that facility. Hwever... I suggest at least ne keywrd search fr either a prgram r facility, just in case flks are taking vide in ur parks r prgrams. We want t knw what they re saying and get in n the cnversatin. It is scial, t, s yu can Like and share yur vides.
5 Htsuite (Scial media management dashbard) Nt quite there yet with Htsuite. Once we have it dialed in, we ll have a brief training t get yu up t speed Other Scial Media that s ut there... Ggle+ (like Facebk) LinkedIn (like Twitter intended fr prfessinal netwrking) Pinterest (a virtual pinbard that allws yu t netwrk with peple wh share similar tastes and interests) Scvnger (kind f a Fursquare/Pinterest-type app fr cllecting places, things and experiences) GetGlue (kind f a Fursquare/Pinterest/Scvnger -type app fr arts and entertainment) Bump (an e-business card trading app) Flickr (like YuTube, but des phts, t) It s nt that we re lking t add new channels t ur prtfli, but if sme new scial media platfrm takes ff, we re ging t want t lk int it and see if it makes sense that we create an accunt. Likewise, if a scial media venue begins t fall ut f favr with the general public (like MySpace) then we may want t cnsider scaling back ur presence r eliminate it altgether. Dn t frget games! Wrds with Friends, Hanging with Friends, Draw Smething, Scrammble, and even MetalStrm (we culd g n), are all examples f the reach and entertainment value f scial media. Peple play each ther via their Smartphnes, tablets (sme can be played n cmputers) and can message each ther during their games. I m nt saying we play these games while at wrk, but rather we are aware f hw ppular and scial they are. Mbility is the key, trend, and future... The desktp cmputer industry is dead. Steve Jbs Mst will access the Internet via Mbile Devices by the year We need t understand that mre and mre peple, especially the yunger generatins, will be using their Smartphne t access the Internet and participate in Scial Media. It s becming easier and is a whle lt mre cnvenient when nt sitting in frnt f a cmputer. There will cme a day when the desktp cmputer ges the way f the Bm Bx, VCR, and TV antenna. Technlgical advances have made all thse gadgets bslete. That s what mbile technlgy is ding t the PC. Think mbility! FEEDBACK Please share any cl experiences yu have, and new tls r tricks yu learn, and any cncerns r issues we need t discuss. We are leaders this area within ur prfessin. Sharing ur ideas and cncerns, experimenting and taking chances... these are the things that what will help us learn, adapt, and thrive.
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