Marketing Manager 1 year fixed term contract Scout Shops Ltd. Applicant Information Pack

Transcription

1 Marketing Manager 1 year fixed term contract Scout Shops Ltd Applicant Information Pack

2 Contents Page 3 Page 5 Page 8 Page 8 Introduction Job Description Personal Specification Terms and Conditions of Employment

3 Introduction Thank you for your interest in the above role. This document does not form part of the terms and conditions, but aims to give you more information about the role, its context and an outline of the work you could be involved with. Background to The Scout Association s Headquarters The UK headquarters of The Scout Association is based at Gilwell Park, Chingford, London, and is operationally divided into four directorates. Scout Shops limited work within the Finance Directorate and are based in Lancing, West Sussex. Chief Executive Programme and Development Marketing and Communications Finance Corporate Services Outline of Role: An exciting opportunity exists to cover a maternity leave and join Scout Shops Limited as a Marketing Manager for a year. You will be based at the Scout Association s Lancing site on the South coast. The role is viewed as central to the development of further innovation and best practice across the spectrum of marketing, ecommerce, social media and CRM management. As part of a team reporting to the Business Development Manager, you will be highly influential in the successful delivery of ambitious and customer focussed business development plans via B2B and B2C channels. The role will be responsible for the generation of new thinking to drive sales and profit growth via effective and innovative marketing activity, particularly via new media channels. We look forward to receiving your application.

4 Applications: Please ensure in your application form, that you provide a statement as to why you believe you are suitable for the role and what you believe you could bring to the post. Ensure you address the points in the person specification (as attached in the relevant job pack). Please download both the application form and fill in the recruitment monitoring form online. The application form should be ed to human.resources@scouts.org.uk Please note that if you have not heard from us within two weeks of the closing date please assume that you application has been unsuccessful.

5 Job Description JOB TITLE: Marketing Manager SCOUT SHOPS LTD DIRECTORATE: Finance REPORTS TO: Business Development Manager LOCATION: Scout Shops Ltd, Lancing Business Park, Lancing, West Sussex, BN15 8UG DEPARTMENT: Sales/ Marketing NUMBER OF JOB HOLDERS: 1 DIRECT REPORTS: 1 DATE OF JOB DESCRIPTION: April 2014 TSA RANGE: G (Level 1-5) Competency Level: 3 Functional Relationships with: Internal (The Scout Association and Scout Shops Limited): Heads of Departments, Sales Office, Buying, Finance, TSA Marketing & Communications, Programme & Development and the Managing Director. External: Suppliers/ agencies, designers, printers, customer base and World Scout and National Scout Organisations. 1. PURPOSE OF THE JOB To take primary responsibility for the creation/ implementation of SSL s marketing development strategy which underpins the company s business plans for and complements TSAs Towards Vision To cost effectively deliver the SSL marketing plan in line with strategic objectives for 2014/15. To instigate new marketing initiatives to stimulate sales and profit growth within the current financial year and beyond. To deliver cost effective solutions to successful social media campaigns including e mail, search engine optimisation and CRM for both the SSL and WSSL businesses. To ensure the timely production of effective printed material. To offer comprehensive marketing support to the customer base including wholesale customers To consistently review and deliver best practice in sales generation via multimedia, mobile and online/ offline channels. To contribute to the development of future strategic planning and the advancement of sales and profitability for the Scout Shops and World Scout Shop businesses. To measure and report upon all marketing activity and demonstrate effectiveness of campaigns.

6 2. DIRECTORATE/DEPARTMENTAL OVERVIEW Scout Shops Ltd (SSL) and World Scout Shop Limited (WSSL) are wholly owned subsidiaries of The Scout Association (TSA). Both businesses return all financial surpluses to TSA to support projects that enhance the lives of many thousands of young people involved with Scouting. With a turnover in excess of 7m in the UK, a product range of 2,000 lines, and 55,000 orders processed and dispatched annually to both a wholesale and consumer customer base, the business provides a fundamental service to the Scout audience both within the UK and globally in terms of the efficient provision of merchandise requirements. The post holder will be expected to engage with all areas of TSA s activities and will be expected to attend regular meetings at Gilwell Park, Chingford 3. DETAILS OF ANY LIMITS / AUTHORITY LEVELS / SUPERVISION OF STAFF Responsible for the marketing budget - Circa 120k per annum. Responsible for creation, delivery and monitoring of marketing plans for SSL and WSSL including maximising opportunities/ profitable sales via new media activity Direct Line reports Marketing Assistant 4. QUANTITIVE DIMENSIONS OF THE JOB Sales budgets 2014/15: Scout Shops Ltd 7m World Scout Shops 300k 5. PRINCIPAL RESPONSIBILITIES Creation and implementation of effective and profitable marketing campaigns % of time Spent (nonmanagerial) 25 Delivery of SSL and WSSL marketing initiatives in line with business strategic plans Research, development and implementation of effective new media activity. Creative development of website and printed material content Analysis, measurement and reporting upon impact of marketing initiatives Undertaking and reporting upon customer/ market research A more detailed description of the principal responsibilities of the role includes: To create and implement a comprehensive and cost effective social media strategy to achieve sales and profit objectives. To ensure website content is optimised and search engine optimisation techniques are applied to maximise awareness for the business. To contribute to and arrange timely distribution of relevant and effective e mail

7 campaigns. To utilise available systems/ channels to undertake effective Customer Relationship Management (CRM). To undertake timely market research including customer surveys/ competitor strategy analysis and following review make recommendations to improve business performance. To produce effective, informative and sales led catalogues and flyers in a timely and efficient manner to coincide with delivery of TSA activity e.g. Scouting Magazine. To produce effective copy writing for printed material, websites and promotional activity to stimulate sales. To arrange cost effective photography of merchandise to display product to best advantage for use on websites, promotional activity and printed material. In conjunction with sales and buying colleagues implement regular, timely and relevant communication with both the current customer base and potential new customers. To raise awareness of both the SSL and WSSL businesses to respective memberships and wider audiences. To be aware of market and competitor activity and make recommendations to ensure the business remains the primary source for supplying Scouting requirements. To regularly monitor, analyse and review the impact of all marketing activity and make recommendations to refine to improve the customer experience and sales/ profit impact. To effectively manage the marketing budget to optimise the return on investment of all marketing activity. To develop partnerships both internally and externally to raise the profile of the business and extend awareness / potential new revenue channels. To negotiate supplier funded marketing support/ promotional activity in conjunction with SSL Buying colleagues. To engage with relevant TSA colleagues to ensure SSL activity is complimentary to TSA strategic objectives To attend and participate at external Scouting events including Jamborees. To lead, motivate and coach direct reports. To undertake, from time to time, other matters at the discretion of the Business Development Manager or Managing Director.

8 6. OTHER INFORMATION Occasional unsocial hours working including weekends / evenings at Lancing and other TSA centres Travel required, including oversees & overnights. Requirement to assist at external sales events. Person Specification E = Essential HD = Highly Desirable D = Desirable KNOWLEDGE / QUALIFICATIONS Educated to a degree level or equivalent E Professional marketing qualification HD At least 3 years commercial marketing experience at senior level including extensive experience /knowledge of current retail/ online marketing(e-marketing), search engine and social media best practice with a proven record of taking effective action to positively influence trading results E Knowledge of Scouting HD Comprehensive E Commerce and SEO / retail sector experience E Experience of achieving sales and profit increases as a result of product marketing E activity Skilled copy writer to positively influence trading results E Experience of marketing to young people aged 6-25 years and parents HD Knowledge of Camping and Outdoor clothing sectors D Proficient in CRM applications HD Experience of data protection issues D EXPERIENCE / PERSONAL QUALITIES Energetic E Self motivated E Strategic thinker E Innovator E Flexible attitude E Displays initiative E Strong commercial acumen E Problem Solver HD

9 Open minded HD Personable HD Good humoured HD Holds a full driving licence HD Maintains confidentiality E Motivator of others HD SKILLS Fully computer literate E Excellent communicator at all levels verbal and written E Numerate E Creative E Team player E Relationship builder suppliers and colleagues E Able to multitask and prioritise E Ability to work under sustained pressure HD Ability to meet targets / deadlines E

10 February 2013

11 What s in it for me? Annual Salary: Starting salary non negotiable at 35,239 which represents Level 1 of Band G. Salaries are paid monthly by direct transfer on or about the 20 th of the month. Overtime is not paid although time of in lieu may be authorised. Hours of Work: 35 hours per week Notice Period: 1 months Location: Scout Shops Limited, Lancing, West Sussex Holiday Entitlement: 25 days per year plus bank holidays. This increases after two years service to 28 days and after five years to 32 days.* * The Scout Association closes completely between Christmas and the New Year, so it is compulsory that annual is taken at this time. Employee Benefits an introduction The Scout Association is keen to ensure that employees are offered a range of attractive benefits. At the same time, we also need to cater for a variety of needs and lifestyles. Benefits apply to employees upon completion of three months in their role unless otherwise stated. Looking after your health and wellbeing Simply Health medical scheme Employees have access to the Simply Health medical scheme. Full details are available on employment but a summary of the benefits is as follows: Dental 100% - up to 120 Optical 100% - up to 120 Face to face counselling sessions up to 6 sessions Private consultation and diagnostics 100% - up to 300 Physiotherapy/Osteopathy/Chiropractic/Acupuncture/Homeopathy 75% - up to 300 There is an opportunity to add a partner and up to four children to this scheme at an additional cost to the employee. Sickness Absence The Association pays sickness above the statutory minimum requirement. Keeping fit and active Employees can benefit from discounted rates on gym membership. Being a member of the Health Club and Wellbeing Scheme gives you and your family access to the lowest corporate membership rates at over 2,000 health clubs, gyms and leisure centres across the UK.

12 Food and Drink Free lunch is provided to all employees when they are working at Gilwell Park, between Monday and Friday. Alternative arrangements are in place for staff at our Scout Activity Centres. Free beverages are available at all sites. This benefit is available immediately upon taking up employment. Looking after your future Pension For all employees, the Association has a Group Personal Pension Plan. This plan allows employees to contribute a minimum of 1.5% of their gross salary up to the maximum allowed within HMRC limits. The Association will contribute twice the employee s contribution, up to a maximum of 10% of gross salary. Life Assurance All employees are covered by a scheme which pays two times the basic salary in the event of death in service. Getting to and from work Interest free season ticket loan Employees may apply for a loan to assist with the purchase of a travel season ticket. The loan will be paid back monthly by automatic deduction from salary. Car parking All sites offer free car parking to employees Cycle to Work scheme This scheme is a form of salary sacrifice which enables employees to purchase a bicycle through the Government s Cycle to Work Scheme and can save you up to 50% on the retail value (depending on the employees tax bracket). Minibus Service (Gilwell Park) A minibus service is provided which collects colleagues at 08:40 and 08:50 from Chingford Station and drops off to the same location at 17:00 hours. Looking after your nearest and dearest Carer s Leave Up to three day s paid leave a year please see our Leave policy. Maternity Leave The Association pays maternity leave above the statutory minimum requirement. Paternity Leave The Association pays paternity leave above the statutory minimum requirement. Childcare Vouchers This scheme is a form of salary sacrifice, enabling employees to purchase childcare vouchers.

13 Start and finish time Employees can apply for some flexibility on their start and finish times of work. Making your money go that little bit further Scout Shops purchase Employees can make purchases from Scout Shops LTD with a discount of 25% on certain items, excluding uniforms. Restaurant discount card This discount card is in conjunction with TasteCard and allows a range of discounts (up to 50%) on a range of restaurants across the UK. This can be purchased for approximately 30. Developing yourself and others Study and volunteer leave Special leave includes paid leave for volunteering and study leave.