BLOOM PUBLIC SCHOOL Vasant Kunj, New Delhi Lesson Plan Class: XII Subject: Entrepreneurship. Month: May/July No of Periods: 24

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1 BLOOM PUBLIC SCHOOL Vasant Kunj, New Delhi Lesson Plan Class: XII Subject: Entrepreneurship Month: May/July No of Periods: 24 Unit 3 - Enterprise Marketing TTT: 16 WT: 8 Chapter: Enterprise Marketing N Resources Activity/ practicals Class Work Content Goals of Business ; Goal setting ;SMART Goals Marketing and sales strategy Branding- Business Name, logo, tagline Promotion strategy Negotiation- Importance and Methods Customer Relations Employee and Vendor management Quality, timeliness and customer satisfaction Business failure reasons Understand what are goal-setting and SMART goals Enlist various marketing strategies used in a firm Understand in detail the 4P s of marketing Enlist the various selling strategies used in a firm Understand various concepts like Brand, logo and tagline. Understand the meaning and methods of negotiation. Enumerate the various reasons for business failure Text Book, Previous year Sample and board papers Crossword puzzle ORAL-: Goals of Business ; Goal setting ;SMART Goals Marketing and sales strategy Branding- Business Name, logo, tagline Promotion strategy Negotiation- Importance and Methods 1

2 Customer Relations Employee and Vendor management Quality, timeliness and customer satisfaction Business failure reasons Written Work-: Exercise questions A(6,7,9 &10), B(5 &6),C(2,3,9&10), D(1&4), E(1& 7) Page 138 &139. Board questions Home work Assessment F( HOTS 1), Application based (1&2) Page 139 Class Test PERIOD WISE PLAN PERIOD CONTENT 1 CLASS WORK Case study I (Creating value through marketing mix) What is the goal of business? Page 91 to 95 2 CLASS WORK What is goal setting? Rules for goal setting Page 95 to 97 Q No-A(1) 3 CLASS WORK Marketing strategy Components of Marketing mix 2

3 Branding Page 97 to 99 Q No-A(3,6) Page CLASS WORK Branding as a concept Various term relating to Branding Components of Brand Qualities of a good Brand Page 100 &101 Q No- C(3) Page CLASS WORK Entrepreneur s perspective on brand name Logo and Taglines Page 102 to 106 Q No- B(5&6) Page CLASS WORK Packaging and Labelling Importance of Intellectual property Price Cost plus pricing method Page 1o6 to 108 Exercise questions -A(6,7,9 &10) 3

4 7 CLASS WORK Penetration Pricing Advantages and Disadvantages of Penetration pricing Creaming or skimming Advantages and Disadvantages of Skimming pricing Page 108 to 110 Q No- D(1), E(1) PAGE CLASS WORK Variable Pricing method Concept and Examples Place Mix Page 110 to CLASS WORK Channels of Distribution Types of Channels of Distribution Considerations related to product Page 111 to CLASS WORK Considerations related to Market Considerations related to Company Considerations related to government Others Page 113 to 114 4

5 Q no- E(2) 11 CLASS WORK Promotion Sales Strategy ( Significance, types, components function and considerations) Page 115 to CLASS WORK Promotion Strategy ATL, BTL, TTL Advertising Objectives Page 116 to 118 Q No- A (15,16 &17) 13 CLASS WORK Developing effective advertising Commonly used media Page 118 to 120 Q No- E(4) PAGE CLASS WORK Personal Selling Sales Promotion Public Relation Page 121 to 122 5

6 Q No- C (9) 15 CLASS WORK Negotiation Methods (Integrative, Distributive, Inductive &Deductive ) Page CLASS WORK Customer Relations Use, impact, benefits) Page CLASS WORK Employee Management Factors which lead to effective employee relationship C(10) Exercise questions Page CLASS WORK Vendor Management Quality, timeliness &customer satisfaction Page 127 to CLASS WORK Business Failure Causes of Business Failure 6

7 Page 128 to 133 E(7) Exercise questions 20 CLASS WORK Exercise questions LAQ D(1,&4) Page 138 & CLASS WORK Exercise questions VLAQ 1 TO 4 Page 138 & CLASS WORK Board Questions 23 Cross word puzzle (To be done in Book only) Page Class Test 7

8 BLOOM PUBLIC SCHOOL Vasant Kunj, New Delhi Lesson Plan Class: XII Subject: Entrepreneurship Month: July (2016) No of Periods: 18 Unit 4 - Enterprise Growth Strategy TTT: 12 WT: 6 Chapter: Enterprise Growth Strategy Contents-: Franchising Merger and Acquisition Moving up the Value Chain and Value Addition Learning Objectives Resources Activity Understand the concept of growth & development of an enterprise Explain the concept of franchise Explain the different types of franchise Explain the advantages and limitations of franchise Understand growth of a firm is possible through mergers and acquisitions Explain the different types of mergers State the meaning and types of acquisitions Understand the reasons for mergers and acquisitions Understand the reasons for failure of mergers and acquisitions Explain the concept of value addition Describe the different types of Value Addition State the meaning of value chain Discuss the Porters Model of Value Chain Understand the requirements for value chain management Text book, Board questions Review Cross word puzzle 8

9 Class Work Home work Assessment Oral Franchising Merger and Acquisition Moving up the Value Chain and Value Addition Written-: Exercise questions D(2&6), B (1&2), E(HOTS a to e) Application based Question (1&2) page 172 &173 Board Questions A(5), C(2,3), Board Questions (uploaded on Google class) Class Test PERIOD WISE PLAN PERIOD CONTENT 1 CLASS WORK Case Study I (Goli Vada Pav) Growth and development of an enterprise Page 140 to CLASS WORK Growth and development of an enterprise I. Internal Expansion II. External Expansion Franchising Main ingredients of Franchising Page 142 to CLASS WORK Case Study II( Natural Ice-cream) 9

10 Franchising Main ingredients of Franchising A5(H.W) Page CLASS WORK Main ingredients of Franchising Type of Franchising a. Product franchise business opportunity b. Manufacturing franchise opportunity: c. Business franchise opportunity ventures d. Business format franchise opportunity Exercise questions A(5), Page 146 to CLASS WORK CLASS WORK How Franchising help the start ups Advantages of Franchising a. To Franchisee b. To Franchisor Page 148 to CLASS WORK Disadvantages of Franchising To Franchisee To Franchisor Exercise Questions C2 H.W Page CLASS WORK 10

11 Growth through Mergers and Acquisitions Page CLASS WORK Mergers Types of Mergers a. Conglomerate b. Horizontal merger c. Market extension mergers d. Product extension mergers e. Vertical merger Exercise questions B (1&2) Page 155 to CLASS WORK Case Study IV- Kraft s takeover Cadbury Page 157 to CLASS WORK Acquisition(meaning) Types of Acquisitions 1. Friendly acquisition 2. Reverse acquisition 3. Back flip acquisition 4. Hostile acquisition Reasons of Mergers and Acquisitions a) Synergy 11

12 b) Acquiring new technology c) Improved profitability d) Acquiring a competency e) Entry into new markets f) Access to funds g) Tax benefits Exercise Questions C3(H.W) Page 159 to CLASS WORK Reasons for failure of Merger and Acquisitions a. 1. Unrealistic price paid for target b. Difficulties in cultural integration c. Overstated synergies d. Integration difficulties e. Poor business fit f. Inadequate due diligence g. High leverage h. Boardroom split 12

13 Exercise Questions E(HOTS a to e) Page 161 to CLASS WORK Value addition Common examples of adding value Types of added value Quality added value Environmental added value Cause-related added value Exercise Questions C 4 Page 164 to CLASS WORK Moving-up the value chain Primary activities Support activities Exercise Questions D4 Page 165 to CLASS WORK Six requirements for value chain management a) Coordination and collaboration Technology investment b) Organizational process 13

14 c) Leadership d) Employee/human resources e) Organizational culture and attitudes Exercise Questions D6 Page 167 to CLASS WORK Exercise Questions Hots Questions Application base question Page 172 & CLASS WORK Exercise and Board questions 17 CLASS WORK Exercise and Board questions 18 CLASS WORK 19 Class Test Review Cross word puzzle Page

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