Inbound Marketing for Small Businesses
|
|
- Thomasina Bell
- 6 years ago
- Views:
Transcription
1 Inbound Marketing for Small Businesses A guide to know if this approach is right for you Presented by:
2 Traditional marketing is telling the world you re a rock star
3 Inbound marketing is showing the world you are one. adapted from Joe Pulizzi, Epic Content Marke9ng
4 Is this book right for me? Introductory YOU ARE HERE Introductory content is for marketers who are new to the subject. This content typically includes step- by- step instruc9ons on how to get started with this aspect of inbound marke9ng and learn its fundamentals. Intermediate Intermediate content is for marketers who are familiar with the subject but have only basic experience in execu9ng strategies and tac9cs on the topic. This content typically covers the fundamentals and moves on to reveal more complex func9ons and examples. Read our intermediate ebook, Closed Loop Marke9ng. Advanced Advanced content is for marketers who are, or want to be, experts on the subject. In it, we walk you through advanced features of this aspect of inbound marke9ng and help you develop complete mastery of the subject. AMer reading it, you will feel ready not only to execute strategies and tac9cs, but also to teach others how to be successful. More on this coming soon! 4
5 Table of Contents Inbound Marketing for Small Businesses By Abby Campbell FOLLOW ME ON Abby is the principal and founder of Clever Fox Consul9ng. She is a Cornell University alum (ILR 03) with over 10 years of experience in the world of marke9ng, branding and somware. Abby is Hubspot cer9fied and has worked with the somware pla\orm for over 3 years- first as a customer while running the day- to- day opera9ons of a busy start up, and later partnering with them when she founded Clever Fox. She understands what it is like to want to do marke9ng and not have the 9me, and she does not want this to happen to you. When she is not thinking about foxes or being clever, you may find her at a local CrossFit box, dining on paleo treats, or a^emp9ng to run long distances through the streets of Boston and Lowell. 5 What is Inbound Marke9ng? / 6 Why is Inbound Marke9ng Important? / 17 How Can Inbound Marke9ng Help My Team? / 26 Who Can Do Inbound Marke9ng? / 30
6 WHAT IS INBOUND MARKETING?
7 Inbound marketing creates a community around your brand Inbound brings customers closer to your brand and creates brand champions who help generate buzz for you over 9me (without you directly telling them to do it!) Oh and it helps you sell more stuff too! Inbound marke9ng is the process of publishing and sharing content (think blogs, social media posts, s and web content) to promote your company and/or product, so that poten9al customers will choose to pay a^en9on to what you have to say We call this opjng in - when poten9al customers willingly consume your content, and choose to give you their contact informa9on, allowing you to nurture them through the purchase funnel more effec9vely This is in contrast to a company having to interrupt customers and ask them to buy something from you every 9me you talk to them 7
8 Does this look familiar? We want you to avoid situa9ons like this as much as possible, which is why Inbound marke9ng is a powerful tool for you to have in your marke9ng arsenal Besides, no one wants to be called Ned the Head
9 How does inbound differ from traditional outbound marketing? OUTBOUND (FROM) INBOUND (TO) A one- way conversa9on A par9cipatory dialogue Prospects being told what to think about your brand Prospects telling you how they feel about your brand Interrupt Opt- in General Targeted to specific groups Only focused on paid media Leverages paid, owned AND earned media Expensive (~$346/lead) More cost effec9ve (~$153/lead) 9
10 SO, THIS IS LIKE SOCIAL MEDIA, RIGHT?
11 NOT EXACTLY Inbound is about all of your online marke9ng and how it connects not just social media.
12 Think of your website as the hub for all of your marketing Social Media Campaigns Your Website Calls to Ac9on ebooks Landing Pages Blogs A good inbound strategy incorporates all of these things to a^ract, delight and convert leads into customers, and customers into brand champions Combining these types of materials with a solid list of keywords (without looking forced or obvious, of course!) will improve your SEO and make it easier for customers to find you online Regularly analyzing your performance on these will also help you to refine your message, content type and even your target customer groups over 9me 12
13 Inbound is NOT Easy A panacea A magic bullet A cure- all A sure bet Asking someone to buy something every 9me Shameless self promo9on 13
14 THIS REQUIRES WORK But you can do it!
15 Did you know? The percentage increase in leads Inbound marke9ng delivers into the marke9ng funnel compared to tradi9onal outbound leads alone. The percentage of cost savings of a^rac9ng Inbound leads vs. outbound leads 15 Sources: HubSpot and Search Engine Journal
16 But don t ignore traditional marketing Strong campaigns use both tradi9onal and inbound marke9ng techniques Iden9fying and tracking key success metrics (such as reach, ROI, likes and unique visits for example) will help you iden9fy the right mix of these elements for your business, budget and overall strategy 16
17 2 WHY IS INBOUND MARKETING IMPORTANT?
18 If content is king, then context is GOD.* Gary Vaynerchuck, VaynerMedia *Or the universe, or mother nature, or other deity or higher power of your choosing 18
19 INBOUND MEANS PROVIDING THE RIGHT CONTENT
20 ...TO THE RIGHT AUDIENCE
21 AT THE RIGHT TIME
22 AND AT THE RIGHT PLACE
23 to move prospects from strangers to customers and beyond ATTRACT CONVERT CLOSE DELIGHT STRANGERS VISITORS LEADS CUSTOMERS PROMOTERS Blogs Keywords Social Media Events Forms Calls to Ac9on Landing Pages Whitepapers Workflows Sales Team Events Training Materials Workouts ebooks Repository The trick is to create meaningful content that your target audience will want to consume and keep coming back for more This means that you must understand their decision paths, thought process and 9ming as they move through the purchase funnel 23
24 BUT I M A SMALL BUSINESS IS THIS FOR ME? 24
25 Inbound is perfect for businesses of all shapes and sizes YES! With the right strategy, content, and keywords, even small businesses have a chance to be found because people searching for the answer to their ques9on will come across what you have posted that addresses it. Some9mes it helps to be small because you can move faster than a big corpora9on can because you can make decisions quickly, pivot your strategy if you need to, and know who to focus on because you deal so closely with your customers and know them really well already. That said, if you are a sole proprietor like me, it may be hard to generate the content at the rate you need to be found, but there are ways to get around this (more on that later!) 25
26 3 HOW CAN INBOUND HELP MY TEAM?
27 Inbound makes the sales process easier by: þ Answering the repeat ques9ons. þ Lowering objec9ons and barriers. þ Elimina9ng bad leads before you ever talk to them, because they will likely opt- out before they call you. þ Allowing you to focus on the good leads. þ Saving you 9me because you are no longer chasing leads that will never go anywhere. þ Shortening your sales cycle because you can get to the meaningful sales talk sooner. 27
28 Marketing is the matchmaker, but sales needs to do the dating And da9ng helps you understand what to look for in other poten9al suitors, right? Just because you have go^en someone into a sales discussion does not mean you stop marke9ng to them. You can s9ll (and should!) leverage all of your great content at any stage of the sales cycle. Your prospect has a concern that you addressed in a blog post? Great! Tell them about it. Don t have something that addresses their ques9on? Great! Write about it so the next person with that concern can read about it. Inbound marke9ng can help you engage in conversa9ons that will allow you be^er understand your lead s needs, frustra9ons, autudes and behaviors. Every sales conversa9on you have gets you closer to truly understanding your customer base, what they want and what they expect from you. It is a cycle - sales helps marke9ng and marke9ng helps sales. The be^er you understand your prospects, the quicker you earn their trust, and the faster you can move them through the sales cycle. 28
29 But, what if I am also in charge of sales? S9ll, you need to think of marke9ng and sales as two separate func9ons that work in concert to bring in leads then convert them to customers You need to know that your marke9ng efforts are driving sales, what s working and what isn t so that you can make changes to marke9ng going forward This could be in the form of: Changing messaging to your target customer groups Making adjustments to who you think your core customer group is Choosing a new place to reach your customers Giving your customers a new type of content Marke9ng and sales efforts must work to close the loop for each other to complete the sales cycle. 29
30 4 WHO CAN DO INBOUND MARKETING?
31 YOU!
32 BUT I don t know anything about marke9ng!
33 NOT TRUE! You do know something about marke9ng, and that is because
34 WE ARE ALL INBOUND MARKETERS And we can influence the social community surrounding our brands
35 7 ways to become an inbound marketer right now! Spend some 9me thinking about who your customers are and what customers you would like to have Write a piece of content to address a need your target customers have- it can be a blog, facebook post, tweet, etc. Look for meaningful ar9cles on social media sites to share, and repost with your own POV Amp up your website by adding landing pages and calls to ac9on to get prospects to opt- in Choose a marke9ng automa9on somware to help you automate, post and track your inbound ac9vi9es During your sales conversa9ons, keep a log of all ques9ons, objec9ons and concerns and write more content to address these Give something away for FREE. An ebook, a sample? Anything you think poten9al customers might want and find valuable 35
36 3 ways to begin marketing the inbound way Do It Yourself Purchase a marke9ng automa9on somware (like Hubspot) and get to work crea9ng your content. For a free demo of the somware, click here Hire Someone I work with customers all the 9me who want to do inbound marke9ng themselves but don t know where to start. I can help you to understand the principles of inbound and get you up and running quickly Outsource It I also work with many people who simply don t have 9me to do marke9ng themselves. They hire me as an extension of their team to develop strategies, create content and generate leads the inbound way. 36
37 If you build it, they will come.* Field of Dreams *As long as you con9nue to provide s9mula9ng and engaging content that speaks to your customers needs
38 YOU CAN DO IT!
39 About Contact Me Web: fox- consul9ng.com fox- consul9ng.com Clever Fox Consul9ng is an inbound marke9ng agency based in Lowell, MA. Founded in 2013, Clever Fox was created with the intent to make high quality marke9ng and branding services available to businesses of any size. With us, you will be able to take your marke9ng efforts to new heights and a^ract the kind of customers your brand deserves. In addi9on to crea9ng great content, Clever Fox partners with Hubspot, an inbound marke9ng somware company, to give your business a complete marke9ng solu9on that allows you to distribute, automate and track your content, while gathering rich insights on how your marke9ng is performing. Phone: Facebook: cleverfoxconsul9ng Snail Mail: 122 Western Avenue Studio #206 Lowell, MA
Introduc)on to B2B Inbound Marke)ng
Introduc)on to B2B Inbound Marke)ng An introduc)on to inbound marke)ng for B2B technology marke)ng managers, business owners and sales execu)ves who want to understand what inbound means and the opportunity
More informationYour Business. with. Inbound Marketing
Your Business with Inbound Marketing Table of contents So What is Inbound Marketing? Is it Just a Fad? Inbound marketing in a nutshell What inbound marketing can do for your business? But is inbound marketing
More informationWhat is Lead Generation? Why is Lead Generation Important?
What is Lead Generation? Lead generation describes the marketing process of stimulating and capturing interest in a product or service for the purpose of developing sales pipeline. Lead generation often
More informationAn Introduction to Inbound Marketing
An Introduction to Inbound Marketing What It Is, How It Works and Why You Need to Consider It. One in a Series of Marketing Guides X With 80% of people looking online for health information and 49% looking
More informationDigital Marke,ng. For Small Businesses
Digital Marke,ng For Small Businesses Marke,ng "Marke2ng is a widely used term to describe the means of communica2on between the company and the consumer audience." What Marke,ng Used to be the adapta2on
More informationA Kuno Creative ebook. CREATING CONTENT for MARKETING AUTOMATION
A Kuno Creative ebook CREATING CONTENT for MARKETING AUTOMATION Why Content Matters Content is an essential part of any online marketing strategy. Blogs, ebooks and video can be used for anything from
More informationEssential Strategies for Growing Your Business. (With Inbound Marketing)
21 Essential Strategies for Growing Your Business (With Inbound Marketing) INTRODUCTION Inbound marketing better positions your company to get found by your customers by developing an online presence that
More informationINBOUND MARKETING. Motivating Results For You & Your Business. Written - By David O Rourke. DAITHIOROURKE. Inc
INBOUND MARKETING Motivating Results For You & Your Business Written - By David O Rourke DAITHIOROURKE. Inc INTRODUCTION Your Personal Guide to Inbound Marketing Inbound marketing is the method used to
More informationFAIL FAST, FAIL CHEAP, SUCCEED FASTER
FAIL FAST, FAIL CHEAP, SUCCEED FASTER 05/08/2014 Chuck Miller Managing Principal & Co-Founder The Market Element LLC I have not failed. I've just found 10,000 ways that won't work. Thomas Edison FAIL FAST,
More informationCREATE AN UNSTOPPABLE SALES MACHINE WITH INBOUND MARKETING AND SEO
Page1 Page2 CREATE AN UNSTOPPABLE SALES MACHINE WITH INBOUND MARKETING AND SEO Contents 01 Introduction... 3 02 Why content marketing and SEO... 4 03 Inbound Marketing... 6 04 Why you should care... 7
More informationUNDERSTANDING INBOUND MARKETING. The What, How and Why of Inbound Marketing Strategy
UNDERSTANDING INBOUND MARKETING The What, How and Why of Inbound Marketing Strategy Table of Contents Inbound marketing is about creating and sharing content with the world. By creating content specifically
More informationInbound Marketing Methodology
Inbound Marketing Methodology AA What is Inbound Marketing? Inbound marketing focuses on creating engaging content that pulls people toward your website where they can learn more about your products or
More information5 Specific Ads That A0ract Buyers And Sellers At The Top Of The Funnel (Without Annoying Them)
1 5 Specific Ads That A0ract Buyers And Sellers At The Top Of The Funnel (Without Annoying Them) Pla$orm Real Estate Copyright 2015 All Rights Reserved. 2 5 Specific Ads That A0ract Buyers And Sellers
More informationA BEGINNER'S GUIDE TO INBOUND MARKETING
A BEGINNER'S GUIDE TO INBOUND MARKETING What is Inbound Marketing? Inbound marketing is a marketing methodology that moves away from interruptive methods and instead focuses on attracting customers through
More informationHOW TO DIAGNOSE PROSPECT NEED A COMPREHENSIVE GUIDE TO CREATING NEED FOR INBOUND MARKETING SERVICES O + A Publication of HubSpot s Partner Team
1 HOW TO DIAGNOSE PROSPECT NEED A COMPREHENSIVE GUIDE TO CREATING NEED FOR INBOUND MARKETING SERVICES O + A Publication of HubSpot s Partner Team 2 ABOUT THE AUTHORS Pete Caputa is the Sales & Marketing
More informationAN E-BOOK BY KENTICO CMS GETTING STARTED WITH CONTENT MARKETING
AN E-BOOK BY KENTICO CMS GETTING STARTED WITH CONTENT MARKETING Thomas Robbins Chief Evangelist Kentico CMS thomasr@kentico.com Twitter: @trobbins 1 Getting started with content marketing Let s be honest,
More informationIntroduction to Inbound Marketing
Introduction to Inbound Marketing WWW.TEAMODEA.COM 1. What is Inbound Marketing? 2 Outbound vs Inbound Marketing Outbound marketing focuses on reaching OUT to your target audience advertising, buying email
More informationThe Profit-Driven Provider. How to fill your senior living community at market rate.
The Profit-Driven Provider How to fill your senior living community at market rate. With increased competition, increased expectations from consumers and increased pressure to grow occupancy in lieu of
More informationVIDEO 1: WHAT IS CONTENT MARKETING?
VIDEO 1: WHAT IS CONTENT MARKETING? Hi, I m Justin with HubSpot Academy. Welcome to the class on Understanding Content Marketing. This class will introduce you to the world of content marketing and provide
More informationVIDEO 1: WHY IS SOCIAL MEDIA ESSENTIAL TO INBOUND?
VIDEO 1: WHY IS SOCIAL MEDIA ESSENTIAL TO INBOUND? Hi There, I m Markiesha, from HubSpot Academy, and welcome to the social media class. This class will cover why social media is a key component of inbound
More informationThe Complete Guide to Inbound Marketing
The Complete Guide to Inbound Marketing Introduction Inbound marketing and marketing automation are the big current buzzwords in the industry. The nature of marketing has changed drastically over recent
More informationTHE INBOUND MARKETING HANDBOOK FOR FURNITURE MANUFACTURERS
THE INBOUND MARKETING HANDBOOK FOR FURNITURE MANUFACTURERS TABLE OF CONTENTS PART ONE: WHY INBOUND MARKETING WORKS FOR FURNITURE MANUFACTURERS 2 PART TWO: WHAT YOUR FURNITURE MANUFACTURING COMPANY NEEDS
More informationSOCIAL MEDIA MARKETING. Using Twitter paid ads
SOCIAL MEDIA MARKETING Using Twitter paid ads Twitter has an incredible 100m users per day! You can create highly targeted ads to gain additional exposure for your business. As with any online ad system,
More informationSOCIAL MEDIA MARKETING. Using Twitter paid ads
SOCIAL MEDIA MARKETING Using Twitter paid ads Twitter has an incredible 100m users per day! You can create highly targeted ads to gain additional exposure for your business. As with any online ad system,
More informationGUIDE THE ULTIMATE GUIDE TO INBOUND MARKETING
GUIDE THE ULTIMATE GUIDE TO INBOUND MARKETING ABOUT NEW BREED We partner with highgrowth companies, owning the entire marketing funnel on their behalf. We challenge our clients to think beyond the buyer
More informationInbound Marketing Introduction. Fit 4 Market Pty Ltd 2/58 George Street, Norwood SA 5067
Inbound Marketing Introduction Fit 4 Market Pty Ltd www.fit4market.com 2/58 George Street, Norwood SA 5067 Why Inbound Marketing Inbound in Practice Who benefits the most Content Basic Concepts Measurement
More informationApril 2014 Whitepaper: The Magic Logix Guide to Marketing Automation
I N T E G R AT E D M A R K E T I N G A G E N C Y April 2014 Whitepaper: The Magic Logix Guide to Marketing Automation Magic Logix Guide to Marketing Automation Marketing Automation Overview Ultimately,
More informationSETTING UP, RAISING AWARENESS FOR AND MONITORING SOCIAL MEDIA
SETTING UP, RAISING AWARENESS FOR AND MONITORING SOCIAL MEDIA WHY DO I NEED SOCIAL MEDIA? Facebook and Twi/er are not just places for social interac8ons and fun, but they are also powerful inbound marke8ng
More informationFinancial Advisors: How to Optimize your LinkedIn Profile
+ Financial Advisors: How to Optimize your LinkedIn Profile A Publication of TABLE OF CONTENTS Introduction - The Case for LinkedIn 1. 5 Quick Ways to Optimize Advisor s LinkedIn Profiles pg. 1 2. A Daily
More informationContent Marketing: The Complete Guide For Beginners
Content Marketing: The Complete Guide For Beginners Content Marketing Definition: There are many definitions of content marketing across many content and digital marketing professionals. From my understanding
More informationDigital Marketing Strategies for Law Firms
Digital Marketing Strategies for Law Firms Overview The purpose of digital marketing is to generate leads and raise brand awareness. Some strategies are more effective for a Law firms. This Ebook outlines
More information10 Reasons to Consider Marketing Automation
10 Reasons to Consider Marketing Automation 1 As a marketer, you face daunting expectations and goals. You are probably expected to generate successful outcomes in less time, and in a digital age where
More informationKeys to Planning an Inbound Marketing Strategy
Johannesburg Keys to Planning an Inbound Marketing Strategy Discover the core elements that make up inbound marketing and how an Inbound GamePlan brings them together into actionable steps. 2 Agenda: The
More informationWHY PUBLISH ON SOCIAL MEDIA?
WHY PUBLISH ON SOCIAL MEDIA? FIRST, WHAT IS SOCIAL PUBLISHING, ANYWAY? What is Social Publishing? Social publishing is the practice of sharing content that our intended audience would find relevant, while
More informationIntegrated Digital Strategies INBOUND MARKETING. for Franchise Development
Integrated Digital Strategies INBOUND MARKETING for Franchise Development INBOUND MARKETING for Franchise Development The landscape for franchise marketing is changing. Franchise sales representatives
More informationTable of Contents. The Culture Shift. Cost of Outbound vs. Inbound. Inbound Marketing Best Practices:Proving the ROl
Table of Contents 6 9 13 The Culture Shift Cost of Outbound vs. Inbound Inbound Marketing Best Practices:Proving the ROl *Much of the data you ll see here was collected from HubSpot s State of Inbound
More informationDIGITAL MARKETING 1.0
Marketing Is Contest For People's Attention Seth Godin DIGITAL MARKETING 1.0 Step By Step Guide Of Digital Marketing UDAY RAUNIYAR TABLE OF CONTENT INTRODUCTION History Introduction Assets TACTICS Search
More informationBlogging Success: Optimizing your blog for maximum results
Blogging Success: Optimizing your blog for maximum results EXECUTIVE SUMMARY Managing a company blog is one of the most valuable services that on-demand enterprises can provide to their customers. That
More informationSuccessful SNF Marketing in a Digital Age
Successful SNF Marketing in a Digital Age Presented by: Harmony Healthcare International, Inc. (HHI) PPS & Case Mix Onsite Chart Audits MMQ Audits Seminars Consulting Program Development Mock Survey Sample
More information10 Reasons to Consider Marketing Automation
10 Reasons to Consider Marketing Automation 1 Introduction As a marketer, you face daunting expectations and goals. You are probably expected to generate successful outcomes in less time, and in a digital
More informationHow to Pitch Content Marketing to Your Boss
How to Pitch Content Marketing to Your Boss Table of Contents Frame the Discussion...4 Prepare for Objections...5 Conduct Research...8 Present the Pitch...10 As a marketing professional trying to generate
More informationA CLEAR DIFFERENCE. Why We Are Significantly Better Than Other Digital Marketing Training Companies. Digital Marketing Skill Institute
Digital Marketing Skill Institute A CLEAR DIFFERENCE Why We Are Significantly Better Than Other Digital Marketing Training Companies Earn Globally Recognised Certifications with a Professional Diploma in
More information4 Insider Tips for Successful B2B Lead Generation
4 Insider Tips for Successful B2B Lead Generation Lead generation within B2B marketing is evolving. We re seeing a content marketing explosion and buying processes within organisations and departments
More informationLeverage HubSpot with Paid Social
Leverage HubSpot with Paid Social PAGE # 2 TABLE OF CONTENTS THE BIGGEST CHALLENGE WE FACE IN B2B... 3 ACQUIRING YOUR STRATEGIC ACCOUNT LIST... 4 REACH INFLUENCERS AND DECISION MAKERS WITH LINKEDIN ADS...
More informationBy: Aderatis Marketing
By: Aderatis Marketing 01803 362 026 enquiries@aderatis.com Google AdWords for Small Businesses: Mistakes to Avoid Not getting much luck from your AdWords campaign and ready to admit defeat? Don t feel
More informationNURTURE MARKETING. Plant a Seed to Warm your Leads
NURTURE MARKETING Plant a Seed to Warm your Leads The Evolution of Marketing Back in the day, Marketing was about pushing information from the seller to the buyer. Then the internet came and people could
More informationEverything you need to know about the Content Marketer s Blueprint
Everything you need to know about the Content Marketer s Blueprint www.contentmarketersblueprint.com Selling, Servicing & Scaling What if you were told there was a single answer to overcoming these challenges
More informationLIKES ARE GREAT, LEADS ARE BETTER
LIKES ARE GREAT, LEADS ARE BETTER How to Grow Your Business Using Social Media Copyright 2016 Act-On Software Social Media is a Beautiful Thing It allows you to do three important activities: connect with
More informationMAINTAINING CLIENT RELATIONSHIPS
6 STEPS TO PERFECT QUAL The L&E trust guide to ensure the success of your project STEP 6 MAINTAINING CLIENT RELATIONSHIPS LERESEARCH.COM CONTENTS THE VALUE OF CLIENT RELATIONSHIPS 03 GOOD ACCOUNT MANAGEMENT
More informationCombine the Powers of Inbound and Outbound Marketing
I love you, inbound! Oh, outbound! Combine the Powers of Inbound and Outbound Marketing How to Create a Marketing Love Story 36% HIGHER When companies align their marketing and sales efforts, they experience
More informationLead Generation for IT Providers
EBOOK Pull text goes here and bold some of the copy Lead Generation for IT Providers Tips and Tricks to Fill Your Pipeline 1 datto.com/uk CREATE A LEAD GENERATION PLAN Pull text goes here and bold some
More information12+ Tips for Turning Your Digital Marketing Efforts from a Liability to an Asset. Patty Cisco, MBA, Principal
12+ Tips for Turning Your Digital Marketing Efforts from a Liability to an Asset Patty Cisco, MBA, Principal Our SEO isn t working! I don t know what good conversion looks like People can t find us! The
More informationTHE ULTIMATE CUSTOMER PERSONA TEMPLATE
THE ULTIMATE CUSTOMER PERSONA TEMPLATE 1 BlueSteeleSolutions.com 1 BlueSteeleSolutions.com 940 312 7842 CONTENTS The Ultimate Customer Persona Template 3 Effective Marketing Is Tailored to a Specific Segment
More informationHOW SOCIAL INBOX CAN HELP YOUR MARKETING, SUPPORT, AND SALES.
Customer Edition HOW SOCIAL INBOX CAN HELP YOUR MARKETING, SUPPORT, AND SALES. A Quick Guide for HubSpot Customers A publication of 2 IS THIS EBOOK RIGHT FOR ME? Not quite sure if this ebook is right for
More informationTHE POWER OF ONLINE REVIEWS. Free ebook BACK TO CONTENTS. thrivehive.com
THE POWER OF ONLINE REVIEWS Free ebook 2 CONTENTS 03 Introduction 04 The Power of Online Reviews 08 Where to Get Reviews 09 How to Get More Reviews 11 How to Ask for Reviews 15 Important Review Tips 3
More informationLead Magnet Quick Start Guide
Lead Magnet Quick Start Guide What is a Lead Magnet? Simply put, it s the bribe, or what you are offering in exchange for someone to opt-in to your list-building system. It can be in any format, such as
More informationWebsite Content Creation Worksheet
Worksheet: Website Content Creation Let's face it. Coming up with website content can be a daunting task to tackle. Many times it's not that you don't know what to say, it's that you aren't sure exactly
More informationHow to Run a Successful B2B Content Syndication Campaign
How to Run a Successful B2B Content Syndication Campaign Introduction Producing high quality content isn t enough to earn you leads. You need an effective way to put it in front of the right people, at
More informationMarketing Automation and CRM Integration. How and Why Marketing Automation and CRM Integration is Necessary for Success
Marketing Automation and CRM Integration How and Why Marketing Automation and CRM Integration is Necessary for Success The single most important criteria for sales and marketing success is the alignment
More informationFOUR SOCIAL MEDIA TACTICS EVERY REAL ESTATE AGENT NEEDS
FOUR SOCIAL MEDIA TACTICS EVERY REAL ESTATE AGENT NEEDS By SAM Rico BATTISTA AWARD WINNING SOCIAL MEDIA EXPERT About this Book First, let s go over what you can expect. This ebook is going to cover the
More informationMarketing Transformation
Marketing Transformation 3 Social Media: where and how to engage Why social media for business? In short, because it s where our audience is and it s how they re influenced. Social media is an opportunity
More informationDIGITAL MARKETING PLAN FOR A NEW BUSINESS
DIGITAL MARKETING PLAN FOR A NEW BUSINESS Digital Marketing Plan for a New Business While the marketing needs of each individual company vary, there are core digital marketing tasks that are more universal.
More information25 WAYS TO DO REAL-TIME WEBSITE PERSONALIZATION
VISITATION INTO CONVERSION 25 WAYS TO DO REAL-TIME WEBSITE PERSONALIZATION A real-time customer-website interaction is similar to an in-store oneon-one interaction. The initial goal in-store and online
More informationKeyword Analysis. Section 1: Google Forecast. Example, inc
Section 1: Google Forecast Below is a forecast for some example leather keywords that we recommend focus on. Before the forecast is viewed, keep in mind, that Google bases its numbers on average performance
More informationONLINE EVALUATION FOR: Name
ONLINE EVALUATION FOR: Name Address URL Phone This product is fulfilled by Platypus - Media, Advertising & Design. Platypus has been working with local BBB s for over 20 years. We specialize in providing
More informationProgram Overview Workbook
Program Overview Workbook Program Overview Building a multimillion dollar business is actually simple The right information applied in the right order results in the building of a multimillion dollar business
More informationMSP Marketing Engine. Ready-to-Go Programs
Ready-to-Go grams Introduction MSP owners understand the increasing importance of digital marketing to help with business growth. What is less clear however, is where to start. Between social media, email
More informationSocial Media Profit Guide
The Ultimate Guide to Converting Likes to Profits Social Media Profit Guide...because you can t take likes to the bank SECTION 1 Make Money on Social Media You can t take likes to the bank. They might
More informationTHE DEFINITIVE GUIDE TO MARKETING YOUR EYE CARE PRACTICE
THE DEFINITIVE GUIDE TO MARKETING YOUR EYE CARE PRACTICE TABLE of CONTENTS 2 THE MAIN FOCUS What are the keys to a successful marketing strategy? Highlight Your Call the Action Track Your Marketing Efforts
More informationBuying Signals. \ guide. When social media users express a need for your product or service, engaging can yield the biggest social media results.
\ guide When social media users express a need for your product or service, engaging can yield the biggest social media results. Social Search Email Publicity Visit us at www.vocus.com Introduction Social
More information3 Essen'al Ways to Use Content Marke'ng for Genera'ng Top- of- Funnel Leads
3 Essen'al Ways to Use Content Marke'ng for Genera'ng Top- of- Funnel Leads Table of Contents Introduc'on Modern Marke'ng Has Changed What is Content Marke'ng? What isn t Content Marke'ng? 6 Steps to Get
More informationFACEBOOK ADVERTISING SYSTEM
Transcripts: Module 1 FACEBOOK ADVERTISING SYSTEM Bob The Teacher, Marke.ng Educator at LeadPages.net MODULE 1: VISION Bob The Teacher, Marke.ng Educator at LeadPages.net Note: The following transcripts
More informationT A B L E O F C O N T E N T S
WEBSITE SERVICES DESIGN GUIDE WEB DESIGN PHOENIX T A B L E O F C O N T E N T S Part One Introduction Part Two Value Driven Website Design Part Three Discovery & Strategy Part Four Development & Maintenance
More informationThree Ways to Improve your Website to Meet the Brave New World of Digital Marketing
Three Ways to Improve your Website to Meet the Brave New World of Digital Marketing B2B companies don t tell good stories My company Has a product That has a feature With a benefit That solves a problem
More informationAuthor. A Little Background and History. Steve Welsh
1 Author 3 A Little Background and History Steve Welsh is the foremost Social Media Strategist & Management Consultant in Berkshire, Hampshire and Surrey. Having managed and marketed businesses from medium
More informationEdmund Zaloga Founder of Responsify
The accessibility of technology has changed the buying behaviors of customers and traditional methods of marketing are quickly becoming outdated. Online customers are consuming online content more than
More informationT A B L E O F C O N T E N T S
WEBSITE SERVICES DESIGN GUIDE WEB DESIGN PHOENIX T A B L E O F C O N T E N T S Part One Introduction Part Two Value Driven Website Design Part Three Discovery & Strategy Part Four Development & Maintenance
More informationInbound Marketing GENERATING LEADS THE MODERN WAY!
WWW.SARKEMEDIA.COM Inbound Marketing GENERATING LEADS THE MODERN WAY! HTTP://WWW.SARKEMEDIA.COM/LEAD-GENERATION-101 THE MODERN WAY TO GENERATE BUSINESS LEADS Hi, I m Sarah Arrow. I started blogging officially
More informationPage 1 of 29
Page 1 of 29 Contents Introduction....page. 2 The Simple 5 Step System....page. 4 Step 1 - Look for people that have the ability and are willing to promote what we are offering to a big audience QUICKLY...page.
More informationSOCIAL MEDIA FOR EVERY DAY CREATE YOUR OWN SOCIAL MEDIA PLAN BROUGHT TO YOU BY LEADERSHIP & LIPSTICK
SOCIAL MEDIA FOR EVERY DAY CREATE YOUR OWN SOCIAL MEDIA PLAN BROUGHT TO YOU BY LEADERSHIP & LIPSTICK Copyright 2015 by Leadership & Lipstick Brigitte Kobi You are welcome to share this checklist with your
More informationThe 20-Minute PPC Work Week
Your hub for all things ppc The 20-Minute PPC Work Week Making the Most of Your PPC Account in Minimal Time 3 Habit 1: Regular Account Activity The 20-Minute PPC Work Week Making the Most of Your PPC Account
More informationMINI-WHITEPAPER: What is Content Marketing & Why Do Technology Companies Need It?
MINI-WHITEPAPER: What is Content Marketing & Why Do Technology Companies Need It? IN THIS MINI-WHITEPAPER, WE LL ANSWER: What is content marketing? How does content marketing differ from other marketing
More informationThe Four Core Functions of Inbound Insurance Marketing
The Four Core Functions of Inbound Insurance Marketing DID YOU KNOW? Inbound marketing represents a new way of thinking in the insurance industry. Instead of chasing leads, why not attract them to you?
More informationThe New Marketing Metrics for B2B. Measurements that really matter to the success of your business
The New Marketing Metrics for B2B Measurements that really matter to the success of your business Table of Contents Introduction Step 1: Analyze Your Customer s Buying Process Step 2: Identify Your Marketing
More informationPush to Start: A Beginners Guide to Starting Automated Direct Mail
Push to Start: A Beginners Guide to Starting Automated Direct Mail Of all marketing tactics, direct mail may be the most intimidating. Just getting started can seem daunting. These feelings lead many marketers
More informationUnum Ensures Its Own Success With HubSpot
Unum Ensures Its Own Success With HubSpot Employee benefits provider Unum wanted to get smarter about its inbound marketing and was looking for a system that could help it do just that. It decided to trial
More informationHow to Create Unstoppable List Building Profit Funnels
How to Create Unstoppable Email List Building Profit Funnels getstarted.net/how-to-create-unstoppable-email-list-building-profit-funnels/ 6/7/2017 1/17 When You start a blog the goals you set should be
More informationHow To Create A Powerful B2B Lead Generation Website That Keeps Your Visitors From Flying Away To The Competition
How To Create A Powerful B2B Lead Generation Website That Keeps Your Visitors From Flying Away To The Competition By Keith Smiley www.ksmileycopywriter.com 1 Introduction The corporate website is the #1
More informationT A B L E O F C O N T E N T S
WEBSITE SERVICES DESIGN GUIDE WEB DESIGN PHOENIX T A B L E O F C O N T E N T S Part One Introduction Part Two Value Driven Website Design Part Three Discovery & Strategy Part Four Development & Maintenance
More informationHow to earn MORE working LESS and better help your clients to achieve their desired results.
How to earn MORE working LESS and better help your clients to achieve their desired results. INTRODUCTION Hi and thanks for deciding to read this report. I will keep it to the point and genuinely believe
More informationSocial Media For Brokers:
This webinar will begin at 2:30PM Social Media For Brokers: Advertising for Social Strategy Welcome Previous webinars Personas Goals Tactics Saving time Tips and tricks A statement from a broker We have
More informationSimple Steps to Great Marke0ng
Simple Steps to Great Marke0ng CONTENTS: 1 INTRODUCTION TO INBOUND MARKETING 2 UNDERSTAND YOUR BUYER(S) 3 YOUR KEY DIFFERENTIATOR(S) 4 HOW INBOUND MARKETING WORKS 5 INTRODUCTION TO SOCIAL ADVISORS 1
More informationSTEPS TO TRANSFORMATIVE CUSTOMER SERVICE INCORPORATING SOCIAL MEDIA INTO YOUR CUSTOMER SERVICE STRATEGY
STEPS TO TRANSFORMATIVE CUSTOMER SERVICE INCORPORATING SOCIAL MEDIA INTO YOUR CUSTOMER SERVICE STRATEGY 1 6 Steps to Transformative Customer Service Customer experience is the new marketing. Consumers
More informationYour Action Plan to Launch New Paid Content
Is your circulation flat? Are you having trouble attracting new subscribers? Do you want to expand your offerings to new markets? If yes, then consider launching a new paid subscription product. However,
More informationNEWS RELEASES AND IMPROVE ROI REVENUE-GENERATING HOW TO OPTIMIZE STRATEGY. CHAPTER 3 Go Beyond Distribution to True Engagement
REVENUE-GENERATING NEWS RELEASES HOW TO OPTIMIZE STRATEGY AND IMPROVE ROI CHAPTER 3 Go Beyond Distribution to True Engagement 1 CUT THROUGH THE NOISE The media landscape gets more crowded by the minute.
More informationThe HubSpot Growth Platform
The HubSpot Growth Platform Hubspot offers a full stack of products for marketing, sales, and customer relationship management that are powerful alone, and even better when used together. Marketing Hub
More informationThe Transformation of Global Franchise Group
The Transformation of Global Franchise Group In 2014, Global Franchise Group Was Ready To Make Some Major Changes to Franchise Development. The Entire Landscape of Franchise Development had Changed But
More informationHOW TO GROW SMALL BUSINESS WITH MARKETING
HOW TO GROW SMALL BUSINESS WITH MARKETING Table of Contents 03 Introduction 04 07 09 11 14 16 17 Email marketing Social media Lead management SEO SEM SEO+SEM Conclusion Table of Contents 01 02 03 04 05
More informationINBOUND MARKETING 101: BRINGING CUSTOMERS TO YOUR BRAND
INBOUND MARKETING 101: BRINGING CUSTOMERS TO YOUR BRAND HOW YOU CAN USE INBOUND MARKETING TO ATTRACT CUSTOMERS AND INCREASE SALES WHEN IT COMES to growing your customer base, traditional advertising, as
More informationThe B2B Marketer s Guide to INTENT-DRIVEN MARKETING
The B2B Marketer s Guide to INTENT-DRIVEN MARKETING www.infusemedia.com We live in a time where brands are vying for the attention of customers from every digital and physical corner. As a result, many
More information