Flight & Train Ticket Sites in Indonesia. April 2015

Transcription

1 Flight & Train Ticket Sites in Indonesia April 2015

2 Table of Contents Flight Ticket Sites Train Ticket Sites 2

3 C. Respondent profile Gender Monthly household income Age Under % 16.9% Less than IDR 3,500, and over 47.8% AGE % 52.8% IDR 3,500,001 - IDR 11,000, % 30.3% Over IDR 11,000,000 3

4 Detail findings 1. Popular Brand Index 2. Brand awareness 3. Expansive 4. Frequent User 5. Future Intention

5 Popular Brand Index Concept Brand is one of the most important aspects from any business. It identifies the simplest concept of business / company. Brand or Trademark is a name or a symbol which Top of Mind (TOM) related with product / service and its image becomes associated with consumer s mind. Otherwise, brand can be used also as promotion tools. Therefore, product with its specific brand will tend to get attractiveness or awareness in community level. Future Intention POPULAR BRAND INDEX Expansive Those level will influence consumer behaviour among population. To determine the performance of business, we can (PBI) observe from the development of brand. Regarding to this point, W&S Group develops PBI concept (Popular Brand Index) where its measurement consists of Top of Mind, Expansive, Last Last Used Used or Frequent User and Future Intention of business brand. PBI = w 1 TOM + w 2 Expansive + w 3 LastUsed + w 4 Intention Additional Information: Top of Mind (TOM) = First brand mentioned by respondents. Expansive = Distribution of brand. Last Used = Frequent user in last 3 months. Future Intention = Future brand used by respondents.

6 Flight Ticket Sites 6

7 Popular Brand Index (PBI) Results PBI could be obtained by Internet Sampling method, where we are using online panel with 1400 respondents in W&S Indonesia database (Nusaresearch). The results obtained Flight Ticket Sites with PBI concept are: Rank Of Popular Flight Ticket Sites PBI 1 Traveloka Tiket.com Wego Pegipegi Padiciti Utiket Nusatrip Tiket2 0.4 Traveloka reach the highest PBI for Flight Ticket Sites category with score 48.7 as its index, followed by Tiket.com with PBI 16.9 as its index. 9 Skyscanner Expedia 0.2 7

8 Brand Awareness Top Of Mind 44.1% Top of Mind (TOM) becomes one of some important aspects which could be used to recognize awareness level from product or service % of 320 respondents recalled 20.0% as main brand of Flight Ticket Sites 1.6% 0.6% 0.6% Traveloka Tiket.com Wego Pegipegi Padiciti Tiket.com followed at the next rank with percentage of 20.0%, while Wego has a competitive percentages with Pegipegi and Padiciti. 8

9 Brand Awareness Total Awareness 87.8 % Traveloka 60.6 % Tiket.com 30.9 % Pegipegi 28.4 % Wego 26.9 % Nusatrip Surprisingly, Traveloka still leads as the major sites of Total Awareness in Flight Ticket Sites. Nusatrip comes as the 5 th Flight Ticket Sites in terms of Total Awareness 9

10 Expansive Expansive is the distribution of product or services which easily to be founded in some places such as Ads, Google Adwords, etc. Commonly, expansive is strongly associated with advertising or promotion. TIKET.COM WEGO PADICITI TRAVELOKA 63.4 % 13.1 % 2.5 % 0.9 % NUSATRIP 0.9 % has the same percentage as well as 10

11 Purchase Ever Purchase Last Time Purchase 59.7% 41.3% 29.1% 16.6% 7.5% 6.3% 5.9% 1.9% 1.6% 1.3% TravelokaTiket.com Pegipegi Wego Nusatrip Traveloka Tiket.com Pegipegi Padiciti Wego Become the dominant Flight Ticket Sites as respondents purchased in last 3 months. 11

12 Future Intention Remarkably, 50.0 % 1 shows up at 3 rd place in terms of Future Purchase Intention of Flight Ticket Sites 16.6 % 5.9 % % % 5 12

13 Switching Loyal 53.1% SWITCH OR NOT Switch 46.9% The ratio between Loyal respondents and Switch respondents are nearly equal. 13

14 Train Ticket Sites 14

15 Popular Brand Index (PBI) Results PBI could be obtained by Internet Sampling method, where we are using online panel with 1400 respondents in W&S Indonesia database (Nusaresearch). The results obtained Train Ticket Sites with PBI concept are: Rank Of Popular Flight Ticket Sites PBI 1 Tiket.com TiketKAI Padiciti Utiket Rajatiket.co.id 0.2 Tiket.com reach the highest PBI for Train Ticket Sites category with score 16.9 as its index, followed by TiketKAI with PBI 5.5 as its index. 6 Tiketku.com

16 Brand Awareness Top Of Mind 20.0% Top of Mind (TOM) becomes one of some important aspects which could be used to recognize awareness level from product or service % of 320 respondents recalled 5.9% 0.6% 0.6% as main brand of Train Ticket Sites Tiket.com TiketKAI Padiciti Utiket TiketKAI followed at the next rank with percentage of 5.9%, while Padiciti has a competitive percentages with Utiket. 16

17 Brand Awareness Total Awareness 60.6 % Tiket.om 43.1 % Tiket KAI 15.9 % Utiket 5.6 % Padiciti 0.3 % Tiketku.com Surprisingly, Tiket.com still leads as the major sites of Total Awareness in Train Ticket Sites. Tiketku.com comes as the 5 th Train Ticket Sites in terms of Total Awareness 17

18 Expansive Expansive is the distribution of product or services which easily to be founded in some places such as Ads, Google Adwords, etc. Commonly, expansive is strongly associated with advertising or promotion. TIKETKAI PADICITI UTIKET TIKET.COM 13.1 % 1.6 % 0.9 % 0.9 % TIKETKU.COM 0.3 % has the same percentage as well as 18

19 Purchase Ever Purchase Last Time Purchase 29.1% 27.5% 16.6% 9.4% 4.7% 3.1% 2.5% 1.6% 0.9% 0.3% Tiket.com TiketKAI Rajatiket.co.id Utiket Padiciti Tiket.com TiketKAI Paditrain.com Utiket Tiketku.com Become the dominant Train Ticket Sites as respondents purchased in last 3 months. 19

20 Future Intention Remarkably, 16.6 % 1 Shows up at 3 rd place in terms of Future Purchase Intention of Train Ticket Sites 2.5 % 1.3 % % % 5 20

21 PT. Nusaresearch is a 100% Japanese investment. Our main professions are Online market research, Web creative and Web marketing. Online research is conducted based on Nusaresearch our actively managed over 100,000 members panel with various segmentations across Indonesia. FOR FURTHER INQUIRIES, PLEASE CONTACT: PT. Nusaresearch» Address: 21H Grand Slipi Tower, Jl. S. Parman Kav , Slipi, Jakarta Barat, Indonesia 11480» Office phone: (+6221) Fax: (+ 6221) » info@nusaresearch.com» Website: The copyright of this report belongs to PT. Nusaresearch Company. The results (analyzing, wording, data, tables and graphs) of this survey can be publicly used, but must be cited and sourced from PT. Nusaresearch Company (also include its website address