Marketing to Shoppers. How Shoppers Use Technology And The Implications For Cosmetic Brand Marketing

Size: px
Start display at page:

Download "Marketing to Shoppers. How Shoppers Use Technology And The Implications For Cosmetic Brand Marketing"

Transcription

1 Marketing to Shoppers How Shoppers Use Technology And The Implications For Cosmetic Brand Marketing facebook.com/engagetheexperts twitter.com/shopperexperts

2 We have worked with over 50 companies, of which 10 are in the top 25 consumer goods manufacturers globally We help consumer goods companies Identify massive growth opportunities Identify huge savings in trade spend and marketing Configure teams to be most effective Develop people to be able to make a difference...

3 Internet usage is growing fast across Asia 27.5% of the population of Asia is online (44% of the world s internet users) More than doubled in the last five years Asia Top Internet Countries June 30, 2012 China India Japan Indonesia Korea, South Philippines Vietnam Pakistan Thailand Malaysia Millions of Users Source : Internet World Stats Updated June 30, 2012 Copyright : 2013, Miniwatts Marketing Group

4 Globally, large quantities of internet users use it to shop 21% of global beauty consumers claim to use online communities all or most of the time to make product choice 19% routinely use social media platforms and expert blogs What does this mean for shoppers, and what are the implications for brand marketing? Source: in-cosmtcis Winning the Zero Moment of Truth (ZMOT), February 2013

5 China is now the world s biggest Beauty & Personal Care online market Millions $5,000 $4,500 $4,000 $3,500 $3,000 $2,500 $2,000 $1,500 $1,000 $500 $- South Korea United Kingdom France Japan North America China So what are the implications of this rapid technological adoption on brand marketing? Source: Euromonitor 2013

6 Consumer goods companies typically have to manage three elements to achieve marketing success Create desire to consume the brand Maximise the opportunity to purchase the brand Motivate retailers to support the brand

7 Effectively managing brands is about connecting what we are doing with consumers with what happens in stores Consumer priorities Shopper behavior Channel priorities In store marketing Investment in customers

8 How does technology affect our marketing? Consumers have different brand relationships Shopper path to purchase is changing channels Different channel roles environments within which to influence shopper behavior customers investment requirements

9 The consumer communication world is fragmented; and is fragmenting further at unprecedented rates Global advertising spend by category 450 CAGR ( ) ad formats 22.4% Mobile advertising Global internet Interactive TV promotions Traditional ad formats 77.6% In-game advertising U.S. product placement Global cable/multichannel Global broadcast U.S.MSO advertising Global radio and outdoor Global magazine Global newspaper U.S.local station Source: Morgan Stanley As media continues to fragment, reaching consumers is increasingly more expensive

10 Brand conversations increasingly take place in the absence of the brand owner

11 Bangkok and Jakarta are Facebook s busiest cities List of cities on Facebook # City Country Users Pen. 1. Bangkok Thailand % 2. Jakarta Indonesia % 3. Istanbul Turkey % 4. London United Kingdom % 5. Bogota Colombia % 6. Sao Paulo Brazil % 7. Mexico city Mexico % 8. Santiago Chile % 9. Mumbai India % 10. Buenos Aires Argentina % Source: socialbakers, Sep2012

12 How does technology affect our shoppers? Consumers have different brand relationships Shopper path to purchase is changing channels Different channel roles environments within which to influence shopper behavior customers investment requirements

13 The journey from consumer desire to a sale is getting more complicated Source used by media type 84% 83% 82% 81% 80% 79% 78% 77% 76% 75% 74% Traditional media Internet sources In-store marketing Source: Google inc. 2011

14 They use a plethora of different sites What kind of websites do you purchase from most frequently when shopping online? Online-Only Websites Brick & Mortar store websites Asia-Pacific 31% 40% Asia-Pacific 31% 40% Europe 38% 39% Europe 38% 39% Latin America 19% 20% Latin America 19% 20% Middle East/Africa 24% 21% Middle East/Africa 24% 21% North America 40% 49% North America 40% 49% Global Average 37% 34% Global Average 37% 34% Multiple online store websites Catalog/Phone-Order websites Asia-Pacific 31% 40% Asia-Pacific 31% 40% Europe 38% 39% Europe 38% 39% Latin America 19% 20% Latin America 19% 20% Middle East/Africa 24% 21% Middle East/Africa 24% 21% North America 40% 49% North America 40% 49% Global Average 37% 34% Global Average 37% 34% Source: Nielsen Global Survey of Online Shopping, Q and Q1 2010

15 Mobile is growing rapidly 9,000 8,000 7,000 6,000 5,000 4,000 3,000 2,000 1,000 - Total Asia-Pacific 2,730 2, , (39%) (38%) +20% 4,039 3, ,727 1,376 (43%) (41%) +7% 7,084 6,647 6,073 5, , ,651 3,374 (52%) 3,022 (51%) 2,588 (50%) 2,116 (48%) (45%) 7,419 7, ,014 3,860 (52%) (52%) Source: GSMA Asia Pacific Mobile Observatory 2011

16 Social media has an enormous impact on the way people make decisions about buying I Use Social Media Sites to Make Purchase Decisions VN CH TH PH ID MY HK IN TW KO SG AU JP NZ AP Avg Yes No Source: Nielsen Global online Survey-April 2010

17 Digital usage in shopping will increase : 70%+shopper want to shop with digital engagement in the future % of shoppers accessing sources A lot or Somewhat in Future Direct Mail sapaper In-store Store website using computer from retailers % today Millennials Index = 114 Store website using tablet 59 Social media site Smart phone or mobile phone % today Millennials Index = 176 In-store kiosks Televisions in the store Print Digital Other Source: Nielsen Digital Circulars Survey Q2 2011

18 The path to purchase is affected dramatically Thinking about household grocery shopping, which of the following activities have you done in last month on any online connected device? Global Average Asia-Pacific Conduct research online (for example, checked price, read a consumer review) Purchase a product online Read a grocery retailer s circular/flyer online Look for deals online Look for coupons from an online coupon site Compare prices for a grocery product online Look up product information online Browse a manufacturer s website for a grocery category Provide feedback about a grocery category through social media (wrote a review, blogged) Use a digital shopping list Source: Nielsen Global Survey of Digital s Influence on Grocery Shopping, Q1 2012

19 It is becoming increasingly hard to separate the consumer and the shopper world Consideration of the shopper used to be limited to the in-store world. Shopper activities now clearly take place outside that environment. We must still consider the shopper and the consumer as different targets, but we cannot separate the two worlds The consumer and shopper marketing activities need to be developed separately but integrated completely

20 Shoppers are becoming increasingly heterogeneous Their shopping journeys are complex and varied Their pre-store experience of the category and brand is highly varied. We need to carefully map what is required at each step of the purchase journey Different shoppers will need different things at each point: our approaches must be flexible and responsive One size fits all will not work

21 How does technology affect our brands? Consumers have different brand relationships Shopper path to purchase is changing channels Different channel roles environments within which to influence shopper behavior customers investment requirements

22 The most obvious statement is that there will be new channels: new places for shoppers to shop and buy

23 Everywhere is a potential store.

24 What is clear is that the roles that channels play may also change 60% expect multichannel play from all retailers 41% would want to be recognized by the smartphone as they enter a store 69% of Chinese respondents say they purchase more online per transaction than in a normal store 80% in developing markets prefer browsing and purchasing online 56% would pay more in a bricks/mortar store if they had browsed online first 51% see showrooming as the norm by 2020 Channel roles will change and continue to evolve Source: Nielsen How Digital Influences How We shop Around The world, August 2012

25 Some manufacturers/distributors are using the internet to create their own channels Relationships with existing customers need to be considered

26 In-store is changing rapidly Consumption opportunities Shopper path to purchase is changing channels Different channel roles environments within which to influence shopper behavior customers investment requirements

27 While shoppers continue to interact with traditional forms of marketing, many are also digitally engaged while shopping Over 66 percent of smartphone owners use their phone to help them shop while in a store Women are using their smartphones to get style advice and feedback, search for product information, and look for special offers and discounts while they shop Source: Business Insider How Mobile Marketers Can Use Perfect Timing To Win Droves Of Female Customers, July 2013

28 Technology will continue to put more power into the hands of shoppers

29 There is still a need to develop an in-store marketing mix to drive changes in shopping behavior Availability Shopping behavior Communication Offer The rules of engagement online are quite different

30 Ranges can become unlimited: how do we get found?

31 We have more media options with which to communicate our messages to shoppers An increasing complex landscape provides consumer with a wide array of choices Online Mobile Social In-store Website E- Circular s Printable Coupons Digital Magazines Search/ Display Mobile Copon Text Message Mobile Apps Reviews Social Media Kiosks QE/Bar Codes 1 Searching for coupons Reading a flyer/ Circular Looking for Deals Multiple touch points need to be managed and integrated Source: Nielsen Digital Circulars Survey, Q2 2011

32 And it appears that there will be an even higher reliance on price discounts

33 The retail landscape is changing more rapidly than ever Consumers have different brand relationships Shopper path to purchase is changing channels Different channel roles environments within which to influence shopper behavior customers investment requirements

34 Your major customers will undoubtedly add and develop their e-retail presence

35 And some retailers will come, and some will go

36 What happens to a customer s business when online retail happens? Like for like sales go down: stores become a liability Marketing function grows in strength and influence Multiple channels become the norm: channel teams become a necessity Price comparison becomes more of an obsession putting pressure on margins Things change much more quickly retailers knee jerk This will have significant implications for your brand

37 Success will require continual adaptation of the entire marketing approach Recognize that relationships with consumers will change Not all shoppers are the same so target those that matter Map paths to purchase Understand channel roles In-store marketing must be flexible, adaptable, personable The customer base is more dynamic than ever: prioritize and invest with care Let s connect! mikeanthony.me facebook.com/engagetheexperts twitter.com/shopperexperts

38 Find out more in The Shopper Marketing Revolution For those on the fast track of modern business (The Shopper Marketing Revolution) is a must read. Paco Underhill Author of Why We Buy: The Science of Shopping Invaluable to the careers of very many of the marketing professionals in the industry." Herb Sorensen Author of Inside the Mind of the Shopper Available now on Amazon!

GLOBAL VIDEO-ON- DEMAND (VOD)

GLOBAL VIDEO-ON- DEMAND (VOD) GLOBAL VIDEO-ON- DEMAND (VOD) HOW WORLDWIDE VIEWING HABITS ARE CHANGING IN THE EVOLVING MEDIA LANDSCAPE MARCH 2016 A CHANGING VIDEO-VIEWING LANDSCAPE Nearly two-thirds of global respondents say they watch

More information

ASIA PACIFIC ADVERTISING TRENDS

ASIA PACIFIC ADVERTISING TRENDS ASIA PACIFIC ADVERTISING TRENDS April 2017 Table of Contents Executive Summary 1-24 Sources And Methodology 3 Overview 4-8 Asia Pacific Advertising Revenue (US$ mil.) 5 Asia Pacific Advertising Market

More information

SUMMARY FLAGSHIP REPORT Q3

SUMMARY FLAGSHIP REPORT Q3 GWI SOCIAL 1 GWI Social GlobalWebIndex s flagship report on the latest trends in social media SUMMARY FLAGSHIP REPORT Q3 2017 www.globalwebindex.net Introduction Content GWI Social provides the most important

More information

The Battle of Big versus Small. Zenith Adspend Forecast 2017

The Battle of Big versus Small. Zenith Adspend Forecast 2017 The Battle of Big versus Small Zenith Adspend Forecast 2017 The global ad market will continue to grow steadily +5,9 Year-on-year growth (%) +5,6 +5,6 +5,5 +4,0 +4,1 +4,2 +4,1 2017 2018 2019 2020 Adspend

More information

COUNTLESS TIMES OF SEEKING: LOYALTY PROGRAMS THAT LIGHTS UP CONSUMERS LIFE

COUNTLESS TIMES OF SEEKING: LOYALTY PROGRAMS THAT LIGHTS UP CONSUMERS LIFE COUNTLESS TIMES OF SEEKING: LOYALTY PROGRAMS THAT LIGHTS UP CONSUMERS LIFE OPINIONS FROM CONSUMERS WITH MEMBERSHIP CARDS ON INVOLVING IN RETAILER LOYALTY PROGRAMS & THE BENEFITS COUNTLESS TIMES OF SEEKING

More information

Catch and Keep Digital Shoppers How To Deliver Retail Their Way (Brazil Survey Findings)

Catch and Keep Digital Shoppers How To Deliver Retail Their Way (Brazil Survey Findings) Catch and Keep Digital Shoppers How To Deliver Retail Their Way (Brazil Survey Findings) Summary Digital influence has captured the mass shopper market, with 72 percent of all consumers using digital sources

More information

Digital vs. Traditional Media Consumption

Digital vs. Traditional Media Consumption Digital vs. Traditional Media Consumption Analyzing time devoted to online and traditional forms of media at a global level, as well as by age and across countries INSIGHT REPORT SUMMARY Q1 2017 INTRODUCTION

More information

REACHING THE WE, MORE, NOW GENERATION THE RISE OF MILLENNIALS ( ) ACROSS ASIA

REACHING THE WE, MORE, NOW GENERATION THE RISE OF MILLENNIALS ( ) ACROSS ASIA REACHING THE WE, MORE, NOW GENERATION THE RISE OF MILLENNIALS (1977-1995) ACROSS ASIA Eva Ng Vice President, Nielsen Greater China August 25, 2016 MILLENNIALS REPRESENT ¼ WORLD POPULATION AND WILL DOMINATE

More information

The Zero Moment of Truth Study Consumer Electronics. Google/Shopper Sciences, U.S. April 2011

The Zero Moment of Truth Study Consumer Electronics. Google/Shopper Sciences, U.S. April 2011 The Zero Moment of Truth Study Consumer Electronics Google/Shopper Sciences, U.S. April 2011 Summary Personal technology products are a very considered purchase. Shoppers take several months or longer

More information

ASIA PACIFIC ADVERTISING TRENDS

ASIA PACIFIC ADVERTISING TRENDS ASIA PACIFIC ADVERTISING TRENDS March 2018 Executive Summary 1-50 Regional Summary 5-6 Sources And Methodology 7 Regional Overview 8-15 Net Advertising In Asia Pacific 8 Advertising Y/Y Growth By Segment

More information

Browsing & Buying Behaviour 2016.

Browsing & Buying Behaviour 2016. Browsing & Buying Behaviour 2016. Study: online consumer shopping behaviour revealed 1 United Kingdom: Q3 2016 Preface With UK ecommerce sales growing at an annual rate of 15%, according to the Centre

More information

The Zero Moment of Truth Macro Study. Google/Shopper Sciences U.S., April 2011

The Zero Moment of Truth Macro Study. Google/Shopper Sciences U.S., April 2011 The Zero Moment of Truth Macro Study Google/Shopper Sciences U.S., April 2011 Objectives How is shopper behavior changing in a digitally powered world? What role do new media like social & mobile in shopping?

More information

KNOW YOUR CONSUMER, GROW YOUR BUSINESS.

KNOW YOUR CONSUMER, GROW YOUR BUSINESS. KNOW YOUR CONSUMER, GROW YOUR BUSINESS. In today s world, consumers are more in control than ever before. They can choose when, where and how they consume information and interact with media and brands.

More information

KEY FINDINGS. 2 New trends in global shopping habits. Smartphones are increasingly important during all stages of the consumer journey

KEY FINDINGS. 2 New trends in global shopping habits. Smartphones are increasingly important during all stages of the consumer journey KEY FINDINGS 1 Smartphones are increasingly important during all stages of the consumer journey 2 New trends in global shopping habits 3 Social media s influence varies widely by country METHODOLOGY To

More information

Global Brand Research 2017

Global Brand Research 2017 Astound Commerce Global Brand Research 2017 By Lauren Freedman SVP Digital Strategy Astound Commerce Global Q1 2017 Brand Page Research 1 2017 Page 1 Agenda I. The Methodology and Topline II. Brand Manufacturer

More information

Global Commerce Review

Global Commerce Review Global Commerce Review Key Findings Today s shoppers are active on all browsing environments, they don t stay in walled gardens, and they re buying more on-the-go. Optimizing your app lets you connect

More information

Gen Z Report. Based on the Criteo Shopper Story

Gen Z Report. Based on the Criteo Shopper Story Gen Z Report Based on the Criteo Shopper Story Introduction Move over Millennials there s a new generation of shoppers in stores. Criteo surveyed thousands of members of Gen Z in the US, UK, France, Germany,

More information

Shopping & Saving Strategies Around the World. A Nielsen Report October 2011

Shopping & Saving Strategies Around the World. A Nielsen Report October 2011 Shopping & Saving Strategies Around the World A Nielsen Report October 2011 Even in a tough economy, consumers around the world favor value over price when choosing where to shop Consumers pursue good

More information

GWI Social. GlobalWebIndex s quarterly report on the latest trends in social networking SUMMARY. FLAGSHIP REPORT Q

GWI Social. GlobalWebIndex s quarterly report on the latest trends in social networking SUMMARY. FLAGSHIP REPORT Q GWI SOCIAL 1 GWI Social GlobalWebIndex s quarterly report on the latest trends in social networking SUMMARY FLAGSHIP REPORT Q1 2017 www.globalwebindex.net GWI SOCIAL 2 Introduction Content GWI Social examines

More information

2018 Mobile Coupon Consumer Research Results. How today s shoppers want to acquire, store and redeem coupons

2018 Mobile Coupon Consumer Research Results. How today s shoppers want to acquire, store and redeem coupons 2018 Mobile Coupon Consumer Research Results How today s shoppers want to acquire, store and redeem coupons About CodeBroker CodeBroker has been a mobile marketing solution innovator for more than a decade,

More information

2017 SHOPPER PROFILES

2017 SHOPPER PROFILES 2017 SHOPPER PROFILES Discount Dependent Luxury Loyalists Impulse Led Couch Converters LOOKING BEYOND DEMOGRAPHICS: FOUR MODERN SHOPPER PROFILES The modern shopper is becoming increasingly complex and

More information

Global Commerce Review

Global Commerce Review Global Commerce Review Key Findings Today s shoppers are active on all browsing environments, they don t stay in walled gardens, and they re buying more on-the-go. Optimizing your app lets you connect

More information

Global Commerce Review. Spain, Q3 2017

Global Commerce Review. Spain, Q3 2017 Global Commerce Review Spain, Q3 2017 Key Findings Today s shoppers are active on all browsing environments, they don t stay in walled gardens, and they re buying more on-the-go. Optimizing your app lets

More information

WHY YOUR STORE NEEDS SELF-SERVICE: Must-Knows on How Self-Service Tools Boost Sales, Improve Operational Efficiency, and Keep Customers Loyal

WHY YOUR STORE NEEDS SELF-SERVICE: Must-Knows on How Self-Service Tools Boost Sales, Improve Operational Efficiency, and Keep Customers Loyal WHY YOUR STORE NEEDS SELF-SERVICE: Must-Knows on How Self-Service Tools Boost Sales, Improve Operational Efficiency, and Keep Customers Loyal INTRODUCTION Imagine the choices that today s store shoppers

More information

Are you Capitalizing on the New Automotive Shopper Journey?

Are you Capitalizing on the New Automotive Shopper Journey? Are you Capitalizing on the New Automotive Shopper Journey? 1 Executive Summary In 2015, the U.S. auto market set a sales record of just under 17.5 million vehicles, according to PwC. While the size of

More information

It s a Social World TOP 10. Need-to-Knows about Social Networking Across the World and Where It s Headed

It s a Social World TOP 10. Need-to-Knows about Social Networking Across the World and Where It s Headed It s a Social World TOP 10 Need-to-Knows about Social Networking Across the World and Where It s Headed TOP 10 Need-to-Knows about Social Networking Across the World and Where It s Headed 1 2 3 4 5 6 7

More information

Catch and Keep Digital Shoppers How To Deliver Retail Their Way (Mexico Survey Findings)

Catch and Keep Digital Shoppers How To Deliver Retail Their Way (Mexico Survey Findings) Catch and Keep Digital Shoppers How To Deliver Retail Their Way (Mexico Survey Findings) Summary With the second-largest Internet and mobile populations in Latin America, Mexico presents a great opportunity

More information

Global Commerce Review. Brazil, Q1 2018

Global Commerce Review. Brazil, Q1 2018 Global Commerce Review Brazil, Q1 2018 Key Findings Today's shoppers are active across all browsing environments, and they're buying more on-the-go. Optimizing your app lets you connect with more of today's

More information

Marketing Services Industry in Hong Kong

Marketing Services Industry in Hong Kong Feb 2018 Marketing Services Industry in Hong Kong Overview Hong Kong is the marketing services capital of Asia, where a full range of services can be found. The sophistication of the market has attracted

More information

Deloitte s 2012 Annual Holiday Survey Will retailers registers jingle this holiday season? October 2012

Deloitte s 2012 Annual Holiday Survey Will retailers registers jingle this holiday season? October 2012 Deloitte s 2012 Annual Holiday Survey Will retailers registers jingle this holiday season? October 2012 2012 holiday survey themes There is a clear rise in optimism in 2012 versus 2011 -- on the economy,

More information

Global Commerce Review. South East Asia, Q1 2018

Global Commerce Review. South East Asia, Q1 2018 Global Commerce Review South East Asia, Q1 2018 Key Findings Today's shoppers are active across all browsing environments, and they're buying more on-the-go. Optimizing your app lets you connect with more

More information

New Energy Consumer. Research Chile results 2016

New Energy Consumer. Research Chile results 2016 New Energy Consumer Research Chile results 2016 Accenture s global New Energy Consumer multi-year research program tracks major trends and the next big ideas 2010 2011 2012 2013 2014 2015 2016 Understanding

More information

Global Commerce Review. France, Q3 2017

Global Commerce Review. France, Q3 2017 Global Commerce Review France, Q3 2017 Key Findings Today s shoppers are active on all browsing environments, they don t stay in walled gardens, and they re buying more on-the-go. Optimizing your app lets

More information

Unilever - CAGNY. Graeme Pitkethly / Richard Williams 22 nd February 2018

Unilever - CAGNY. Graeme Pitkethly / Richard Williams 22 nd February 2018 Unilever - CAGNY Graeme Pitkethly / Richard Williams 22 nd February 2018 Richard Williams SAFE HARBOUR STATEMENT This announcement contains forward-looking statements, including 'forward-looking statements'

More information

Social Animals on the Move in Asia

Social Animals on the Move in Asia Social Animals on the Move in Asia A social media & mobile perspective Firefly illuminates With the opportunity for consumers to be increasingly connected via their mobile handset, as opposed to their

More information

Lessons from China: Why e- commerce is the future of engagement

Lessons from China: Why e- commerce is the future of engagement MAGAZINE Lessons from China: Why e- commerce is the future of engagement BLINK 12 BRANDS PETER PETERMANN, CSO, MEDIACOM CHINA 27 FEB 2018 In the digital world, engagement and e-commerce are becoming increasingly

More information

Global Consumer Insights Survey From mall to mobile: Adjusting to new consumer habits

Global Consumer Insights Survey From mall to mobile: Adjusting to new consumer habits From mall to mobile: Adjusting to new consumer habits Behavioural researchers have found that habits are essential to human happiness and accomplishment. Without steady habits, we re easily overwhelmed

More information

GWI Commerce. GlobalWebIndex s bi-annual report on the latest trends in online commerce SUMMARY. FLAGSHIP REPORT Q

GWI Commerce. GlobalWebIndex s bi-annual report on the latest trends in online commerce SUMMARY. FLAGSHIP REPORT Q GWI COMMERCE 1 GWI Commerce GlobalWebIndex s bi-annual report on the latest trends in online commerce SUMMARY FLAGSHIP REPORT Q3 2017 www.globalwebindex.net GWI COMMERCE 2 Introduction Contents GWI Commerce

More information

TARGETING LOW & HIGH INCOME CONSUMERS AT RETAIL

TARGETING LOW & HIGH INCOME CONSUMERS AT RETAIL TARGETING LOW & HIGH INCOME CONSUMERS AT RETAIL THERE ARE MANY WAYS FOR MARKETERS TO SEGMENT THEIR AUDIENCE: Age, gender, interest and location being quite common. That said, consumer behavior weighs heavily

More information

THE DIGITAL WALLET CONSUMER PERSPECTIVE

THE DIGITAL WALLET CONSUMER PERSPECTIVE THE DIGITAL WALLET CONSUMER PERSPECTIVE 1 CHANGING LANDSCAPE. World is ever more digital and its impacting Financial Sector more than ever. 2 2015 Ipsos. Blurring lines..non traditional entrants & new

More information

THE TRUTH ABOUT CONSUMERS. Paul Martin, UK Head of Retail 23 rd March 2017

THE TRUTH ABOUT CONSUMERS. Paul Martin, UK Head of Retail 23 rd March 2017 THE TRUTH ABOUT CONSUMERS Paul Martin, UK Head of Retail 23 rd March 2017 Our global online consumer report About the survey KPMG International commissioned Intuit Research to conduct a survey of global

More information

Holiday Shopper Insight 2018

Holiday Shopper Insight 2018 Holiday Shopper Insight 2018 The tools you need to expand your reach this holiday season. Who Will You See Spending This Season? 51% WOMEN 49% MEN 18-24 (19%) 25-34 (26%) 35-44 (21%) 45-54 (17%) 55-64

More information

Catch and Keep Digital Shoppers How To Deliver Retail Their Way (U.K. Survey Findings)

Catch and Keep Digital Shoppers How To Deliver Retail Their Way (U.K. Survey Findings) Catch and Keep Digital Shoppers How To Deliver Retail Their Way (U.K. Survey Findings) Summary Digital influence has captured the mass shopper market, with 8 out of 10 shoppers using digital sources to

More information

GWI Social. Summary Q3 2014

GWI Social. Summary Q3 2014 GWI Social Summary Q3 2014 GlobalWebIndex s quarterly report on the latest trends in social networking providing insights on topline and national levels of engagement as well as current behaviors across

More information

PayPal s vision for a global marketplace

PayPal s vision for a global marketplace AUGUST 2014 PayPal s vision for a global marketplace Eric Hazan The company s vice president and general manager for Continental Europe, the Middle East, and Africa, Laurent Le Moal, discusses the evolution

More information

August Factors that impact how we grocery shop worldwide

August Factors that impact how we grocery shop worldwide August 2012 Factors that impact how we grocery shop worldwide Factors impacting grocery shopping worldwide 85% of consumers worldwide say rising food prices are impacting product choice The influence of

More information

2016 UPS How to Click with High-Tech Online Shoppers

2016 UPS How to Click with High-Tech Online Shoppers 2016 UPS How to Click with High-Tech Online Shoppers INTRODUCTION High-tech online purchasers are plugged in across all stages of the shopping experience from research and purchase to delivery and returns.

More information

Global Commerce Review

Global Commerce Review Global Commerce Review Key Findings Today s shoppers are active on all browsing environments, they don t stay in walled gardens, and they re buying more on-the-go. Optimizing your app lets you connect

More information

June 2015 LUXURY GOODS RESEARCH PRESENTATION

June 2015 LUXURY GOODS RESEARCH PRESENTATION June 2015 LUXURY GOODS RESEARCH PRESENTATION 2 293 RESPONDENTS 389 RESPONDENTS 180 RESPONDENTS 199 OTHERS RESPONDENTS ABOUT THE RESPONDENTS TOTAL RESPONDENTS: 1,061 MALE: 86% FEMALE: 14% 80,000 /$100,000+

More information

Engaging People. with Digital Out-of-Home Media

Engaging People. with Digital Out-of-Home Media Engaging People with Digital Out-of-Home Media Engaging People with Digital Out-of-Home Media Digital Out-of-Home Media Awareness & Attitude Study United States 2007 T O P L I N E S U M M A R Y This summary

More information

Global Commerce Review

Global Commerce Review Global Commerce Review Key Findings. Today s shoppers are active on all browsing environments, they don t stay in walled gardens, and they re buying more on-the-go. Optimizing your app lets you connect

More information

Digital Revolution in Communication and its Impact on Print Media Status and Prospects. Wolfgang Schuldlos, Zenithmedia

Digital Revolution in Communication and its Impact on Print Media Status and Prospects. Wolfgang Schuldlos, Zenithmedia Digital Revolution in Communication and its Impact on Print Media Status and Prospects Wolfgang Schuldlos, Zenithmedia Munich, October, 18th 2011 Wolfgang Schuldlos Managing Director Zenithmedia Munich

More information

Digital banking in Indonesia: Building loyalty and generating growth

Digital banking in Indonesia: Building loyalty and generating growth Digital banking in Indonesia: Building loyalty and generating growth Global Banking February 2019 Authored by: Sonia Barquin Guillaume de Gantès Vinayak HV Duhita Shrikhande Digital banking in Indonesia:

More information

Global Commerce Review. Americas, Q2 2018

Global Commerce Review. Americas, Q2 2018 Global Commerce Review Americas, Q2 2018 Mobile Share of Transactions Mobile continues to steal share, driven by an increase in smartphone transactions Sales by Device, Q2 2017 and Q2 2018, United States,

More information

Great Omnichannel Expectations

Great Omnichannel Expectations 2 nd Annual Edition Great Omnichannel Expectations Shoppers want connected retail experiences in which all channels have something to offer on the path to purchase 2016-2017 Shopper Survey Report Evolving

More information

DIGITAL TRACKING PLAYBOOK:

DIGITAL TRACKING PLAYBOOK: DIGITAL TRACKING PLAYBOOK: LEVERAGE BEHAVIORAL DATA TO ADDRESS BUSINESS CHALLENGES September 2018 WHAT IS DIGITAL TRACKING? Toluna Digital Tracking is a single-source permissionbased solution that provides

More information

Global Commerce Review. Netherlands, Q1 2018

Global Commerce Review. Netherlands, Q1 2018 Global Commerce Review Netherlands, Q1 2018 Key Findings Today's shoppers are active across all browsing environments, and they're buying more on-the-go. Optimizing your app lets you connect with more

More information

INTERNATIONAL CONSUMER MARKETS

INTERNATIONAL CONSUMER MARKETS INTERNATIONAL CONSUMER MARKETS 2016-2017 January 2016 2 nd Edition 535 pages ISBN# 9781577832324 Published by Richard K. Miller & Associates (RKMA) PART I: GLOBAL MARKET OVERVIEW 1 GLOBAL GDP 1.1 Overview

More information

OPEN. Social Special. for. Tips for RETAILERS. It s not multichannel, it s not omnichannel, it s just retail.

OPEN. Social Special. for. Tips for RETAILERS. It s not multichannel, it s not omnichannel, it s just retail. OPEN Social Special 2 1 for Tips for RETAILERS It s not multichannel, it s not omnichannel, it s just retail Making it work for the customer Technology has enabled the smart retailer to ensure that the

More information

Social. The. Interpreting the data. Cross-platform activities Index comparisons

Social. The. Interpreting the data. Cross-platform activities Index comparisons The Social Butterfly With consumers increasingly connecting with brands on the move across multiple devices, our new research has pinpointed four distinct types of consumer who are Always On and more digitally

More information

Elevate your brand online

Elevate your brand online Elevate your brand online The amazing opportunity for retailers to put their brand in front of potential customers ready to buy. Contents This E-Book will explore how the consumer buying journey has changed

More information

Vision and Strategy Overview

Vision and Strategy Overview Vision and Strategy Overview Jeff Green Founder and Chief Executive Officer Brands are spending billions to make consumers hate them. The biggest fear of many CMOs: a lost generation. The media universe

More information

The WORKING. Interpreting the data. Cross-platform activities Index comparisons

The WORKING. Interpreting the data. Cross-platform activities Index comparisons The WORKING PROFESSIONAL With consumers increasingly connecting with brands on the move across multiple devices, our new research has pinpointed four distinct types of consumer who are Always On and more

More information

Performance Marketing Asia

Performance Marketing Asia Performance Marketing Asia Methodology In H1 2016 WBR Digital surveyed 400+ senior marketing professionals across Asia on behalf of Criteo. Respondents included 102 retailers from Australia and New Zealand,

More information

Media Consumption. Overview of Japanese Media Consumption (1) Newspaper (n=3,552) TV (n=4,039) Radio (n=2,254) Magazine (n=2,848)

Media Consumption. Overview of Japanese Media Consumption (1) Newspaper (n=3,552) TV (n=4,039) Radio (n=2,254) Magazine (n=2,848) Overview of Japanese (1) Consumption Rate of each Medium Average Dates of per Week (n=4,092) (%) (Days) Newspaper 87.3 11.7 1.0 Newspaper (n=3,552) 5.8 TV 98.7 1.0 0.3 TV (n=4,039) 6.7 Radio 55.1 44.4

More information

GAMER. Interpreting the data. Cross-platform activities Index comparisons

GAMER. Interpreting the data. Cross-platform activities Index comparisons The GAMER With consumers increasingly connecting with brands on the move across multiple devices, our new research has pinpointed four distinct types of consumer who are Always On and more digitally connected

More information

SBF Position Paper Megatrends shaping Singapore s Future Economic Strategies and Businesses Ng Siew Quan PwC Singapore

SBF Position Paper Megatrends shaping Singapore s Future Economic Strategies and Businesses Ng Siew Quan PwC Singapore www.pwc.com/sg SBF Position Paper Ng Siew Quan Megatrends shaping Singapore s Future Economic Strategies and Businesses Singapore What is a Megatrend? 1. Megatrends are macroeconomic forces that are shaping

More information

Asia s Fashion Jewellery & Accessories Fair March Exhibitors Survey Report

Asia s Fashion Jewellery & Accessories Fair March Exhibitors Survey Report Asia s Fashion Jewellery & Accessories Fair March Exhibitors Survey Report 1 Survey Summary Total number of exhibitors 383 Total number of collected onsite survey 254 Overall onsite survey response rate

More information

Back to School E-Commerce

Back to School E-Commerce The Retailer s Guide to Back-to-School E-Commerce....................................................... 2 The Retailer s Guide to Back to School E-Commerce Students are still soaking in the summer sunshine,

More information

NewBase Marketing Priorities 2016 THE GROWING IMPORTANCE OF CONTENT IN A CONSUMER-LED MARKETING ERA

NewBase Marketing Priorities 2016 THE GROWING IMPORTANCE OF CONTENT IN A CONSUMER-LED MARKETING ERA NewBase Marketing Priorities 2016 THE GROWING IMPORTANCE OF CONTENT IN A CONSUMER-LED MARKETING ERA About the author Mike Jeanes Global Head of Insights CONTACT: E: mike.jeanes@thenewbase.com Mike is the

More information

Import Rejections of Agricultural and Food Products from East Asia

Import Rejections of Agricultural and Food Products from East Asia Import Rejections of Agricultural and Food Products from East Asia Lei Lei IDEJETRO 10/01/2015 1 The Role of the Agricultural Sector East Asia (14 countries) Brunei, Cambodia, Indonesia, Malaysia, Lao,

More information

CULTURAL MARKETING HURDLES

CULTURAL MARKETING HURDLES Topic: Marketing & Social Media CULTURAL MARKETING HURDLES In a globalized world products and marketing campaigns have long been crossing national borders. But the differences in the acceptance of online

More information

Global Survey on Internet Security and Trust. April 16, 2018

Global Survey on Internet Security and Trust. April 16, 2018 Global Survey on Internet Security and Trust April 16, 2018 Methodology Methdology, Part 1 This survey was conducted by Ipsos on behalf of the Centre for International Governance Innovation (CIGI), the

More information

Cashless Cities and Digital Payments Opportunities and Challenges in Supporting the Shift to Digital Commerce

Cashless Cities and Digital Payments Opportunities and Challenges in Supporting the Shift to Digital Commerce Visa Inc. Cashless Cities and Digital Payments Opportunities and Challenges in Supporting the Shift to Digital Commerce Eduardo Perez Senior Vice President, Regional Risk Officer, Latin America and Caribbean

More information

Media Influence on Telecom Purchases Among Multicultural Consumers

Media Influence on Telecom Purchases Among Multicultural Consumers Media Influence on Telecom Purchases Among Multicultural Consumers How do Hispanic, Asian and African differ in how they shop for mobile phones and plans? How does digital media play a role? Oct. 2017

More information

THE FOUR SHOPPER PROFILES YOU SHOULD BE TARGETING

THE FOUR SHOPPER PROFILES YOU SHOULD BE TARGETING THE FOUR SHOPPER PROFILES YOU SHOULD BE TARGETING Discount Dependent Luxury Loyalists Impulse Led TABLE OF CONTENTS Looking Beyond Demographics: Four Modern Shopper Profiles... 5 Their Behaviour Discount

More information

2017 SHOPPER PROFILES

2017 SHOPPER PROFILES 2017 SHOPPER PROFILES Discount Dependent Luxury Loyalists Impulse Led Couch Converters LOOKING BEYOND DEMOGRAPHICS: FOUR MODERN SHOPPER PROFILES The modern shopper is becoming increasingly complex and

More information

THE DRIVE TO DECIDE. Italy // IT //

THE DRIVE TO DECIDE. Italy // IT // THE DRIVE TO DECIDE Italy. 2017. Follow the Route. 01 02 03 04 It s time for a new car The Modern Auto Shopper Online Video From Digital to the Dealership The decision making process is complex and requires

More information

The Shopper Story 2017 UK A global study of the changing nature of retail from the viewpoint of over 10,000 shoppers. 1 Copyright 2017 Criteo

The Shopper Story 2017 UK A global study of the changing nature of retail from the viewpoint of over 10,000 shoppers. 1 Copyright 2017 Criteo The Shopper Story 2017 UK A global study of the changing nature of retail from the viewpoint of over 10,000 shoppers 1 What is The Shopper Story? Criteo surveyed nearly 10,000 omnichannel shoppers (who

More information

1 01. Customer Acquisition vs. Customer retention: the big challenge The role of Retention Marketing in e-commerce

1 01. Customer Acquisition vs. Customer retention: the big challenge The role of Retention Marketing in e-commerce 1 01. Customer Acquisition vs. Customer retention: the big challenge 3 02. The role of Retention Marketing in e-commerce 6 03. Refine Customer Experience and drive customer retention with these 7 tips

More information

SHINING LIGHT ON 2D IMAGERS

SHINING LIGHT ON 2D IMAGERS SHINING LIGHT ON 2D IMAGERS IMAGING IN RETAIL From the point of sale to the warehouse, the retail environment demands expedient, accurate data capture. An upgrade to 2D imaging technology can potentially

More information

WORKFORCE METRICS BENCHMARK REPORT

WORKFORCE METRICS BENCHMARK REPORT WORKFORCE METRICS BENCHMARK REPORT THE MORE YOU KNOW, THE SMARTER YOU WORK As an HR professional, you focus on helping your organization optimize its human capital, but how do you show that achievement?

More information

Enhancing mcommerce Capabilities and Customer Experience: Key Considerations

Enhancing mcommerce Capabilities and Customer Experience: Key Considerations retail consulting and industry thought leadership Enhancing mcommerce Capabilities and Customer Experience: Key Considerations Enhancing mcommerce Capabilities and Customer Experience 2 mcommerce or mobile-based

More information

The State of Cross-Device Commerce

The State of Cross-Device Commerce The State of Cross-Device Commerce 1 STATE OF CROSS-DEVICE COMMERCE H2 2016 Copyright 2017 Criteo H2 2016 United Kingdom The challenge ahead Closing the gap across devices A new paradigm. Marketing personalisation

More information

How to drive customer retention in e-commerce. 7 tips to transform your online business and thrive

How to drive customer retention in e-commerce. 7 tips to transform your online business and thrive How to drive customer retention in e-commerce 7 tips to transform your online business and thrive Table of Contents 1 01. Customer Acquisition vs. Customer retention: the big challenge 3 02. The role of

More information

Defining Shopper Value in a Multigenerational Marketplace

Defining Shopper Value in a Multigenerational Marketplace Defining Shopper Value in a Multigenerational Marketplace These are truly unique times for marketers. For the first time in history, three generations of consumers are active in the marketplace; and each

More information

Open Innovation in the Social Era: Preparing for the disruptive innovations thru social collaboration

Open Innovation in the Social Era: Preparing for the disruptive innovations thru social collaboration Open Innovation in the Social Era: Preparing for the disruptive innovations thru social collaboration Andy Kim Global Electronics Lead IBM Global Business Services 2014 Global InnoBrand Forum May 19, 2014

More information

2014 AUTOMOTIVE BUYER INFLUENCE STUDY

2014 AUTOMOTIVE BUYER INFLUENCE STUDY ABIS-14 2014 AUTOMOTIVE BUYER INFLUENCE STUDY SOURCES THAT INFLUENCE PURCHASE INTERNET IS MOST-USED AND MOST-INFLUENTIAL SOURCE AMONG CAR BUYERS YEAR-OVER-YEAR USAGE FOR ALL BUYERS 71 % 75 % 79 % 2011

More information

The Indian Digital Traveler Research. November 2017

The Indian Digital Traveler Research. November 2017 The Indian Digital Traveler Research November 2017 Introduction CEO foreword Travelport s Global Traveler survey is rich with insights and stories about the modern traveler. The findings demonstrate the

More information

octave A simple overview digital Digital Marketing Guide

octave A simple overview digital Digital Marketing Guide Digital Marketing Guide A simple overview A brief introduction Contents 1.0 Introduction 2.0 Changing Media 2.1 Internet Usage 2.2 User activity online 2.3 Social Media 2.4 Mobile 2.5 Ecommerce - Impact

More information

GLOBAL AD SPEND FORECASTS

GLOBAL AD SPEND FORECASTS DENTSU AEGIS NETWORK GLOBAL AD SPEND FORECASTS JANUARY 2018 1 FIVE AD SPEND TRENDS YOU NEED TO KNOW IN 2018 1. 2. 3. 4. 5. Our latest forecasts show ad spend growth accelerating to 3.6% in 2018, up from

More information

APRIL 18, 2018 NEW SHOPPER ENGAGEMENT SOLUTIONS SEGMENT WILL EMERGE, REACHING $38B BY 2021 WITH A 36% CAGR

APRIL 18, 2018 NEW SHOPPER ENGAGEMENT SOLUTIONS SEGMENT WILL EMERGE, REACHING $38B BY 2021 WITH A 36% CAGR APRIL 18, 2018 NEW SHOPPER ENGAGEMENT SOLUTIONS SEGMENT WILL EMERGE, REACHING $38B BY 2021 WITH A 36% CAGR 2018 TECHNOLOGY BUSINESS RESEARCH, INC. MARKETERS WILL ABANDON POINT TOOLS AND SHIFT TO INTEGRATED

More information

Beauty Ecommerce Deep Dive

Beauty Ecommerce Deep Dive Beauty Ecommerce Deep Dive Contents The beauty market The ecommerce opportunity What influences beauty shoppers? How do people shop for beauty? What are people researching? Takeaways for beauty marketers

More information

SELLING YOURSELF & CREATING A GREAT CUSTOMER EXPERIENCE

SELLING YOURSELF & CREATING A GREAT CUSTOMER EXPERIENCE SELLING YOURSELF & CREATING A GREAT CUSTOMER EXPERIENCE Director of Business Development & Dealer Program Manager for ARI - Marine 9+ years of industry experience in Marine, RV, Powersports and Outdoor

More information

Global Commerce Review EMEA, Q2 2018

Global Commerce Review EMEA, Q2 2018 Global Commerce Review EMEA, Q2 2018 Mobile Marches On In APAC, Mobile now accounts for the majority of transactions Europe North America Middle East & Africa Asia Pacfic Latin America 2 Source: Criteo,

More information

E-Business and Emerging Markets By Deborah M. Collier

E-Business and Emerging Markets By Deborah M. Collier E-Business and Emerging Markets By Deborah M. Collier Exciting times lie ahead for Internet startups and organisations conducting e-business in emerging markets. There are not only huge opportunities for

More information

Study: How Coupon Codes

Study: How Coupon Codes Deal Nerd (dealnerd.net) Study: How Coupon Codes Are Influencing Online Purchase Decisions A detailed look at consumer behavior from visitors to the top 1,000 ecommerce stores in the United States & Canada.

More information

Why having a mobile site should be just the start

Why having a mobile site should be just the start 2014 Special edition 2 Intelligence Applied 1 Having a responsive or mobile site is a great step forward but it shouldn t be seen as a substitute for genuinely mobile-centric planning. 2 Today, having

More information

2014 AUTOMOTIVE BUYER INFLUENCE STUDY

2014 AUTOMOTIVE BUYER INFLUENCE STUDY ABIS-14 2014 AUTOMOTIVE BUYER INFLUENCE STUDY SOURCES THAT INFLUENCE PURCHASE INTERNET IS MOST-USED AND MOST-INFLUENTIAL SOURCE AMONG CAR BUYERS YEAR-OVER-YEAR USAGE FOR ALL BUYERS 71 % 75 % 79 % 2011

More information

CivicScience Insight Report. The New Generational Divide: Generation Z vs. Millennials

CivicScience Insight Report. The New Generational Divide: Generation Z vs. Millennials CivicScience Insight Report The New Generational Divide: Generation Z vs. Millennials Over the past few years, it was all about Millennials. Companies and retailers wanted to know everything they could

More information