Lead Generation 101:

Transcription

1 WorkWise Presents Lead Generation 101: 5 Tips to Generate More Leads for Your Business in the Next 30 Days WORKWISEsoftware.COM

2 SEO If you re not focusing on Search Engine Optimization (SEO) for your company, then you re really missing out on a major business opportunity. Search Engine Optimization is the name for a variety of tactics that can be used to make your business s website and online presence more accessible to customers on search engines and the web. SEO includes utilizing keywords, landing pages, contact forms, and more to enhance the quality of your website and have it rank better in search engines, such as Google and Bing. SEO also includes technical details of your website, including meta descriptions, title tags, alt tags, and more. When optimized effectively, your website can be seen organically by consumers who are looking for exactly what your business provides. Work with an SEO agency. They'll provide important recommendations to boost your overall online efforts, and can help educate you on best practices. Lead Generation 101 2

3 Linkedin Perhaps the best Social Media platform for sales is LinkedIn. As the least social of the plethora of platforms out there, LinkedIn was designed for working professionals and businesses to converge in one space, making it the perfect sales and marketing platform. Now, we re not telling you to go out and cold call all of your LinkedIn followers. What we are telling you is that you should consider sharing great content with all of your LinkedIn followers, and (depending on your specific business/industry) you might start to see prospects and leads come in naturally. There s also a paid advertising feature that makes it even easier to get quality content in front of prospects. Become an active participator in LinkedIn Groups that relate specifically to your business's niche. Establish yourself as a thought leader in these groups. Lead Generation 101 3

4 Brand Ambassadors If you ve achieved the above successfully, and have satisfied all of your customer s needs, there s a chance you ll be creating brand ambassadors. These ambassadors for your brand will likely share social media content with their followers, promote your brand online and offline, and be your greatest supporter, even after the purchasing process is complete. Brand ambassadors are crucial to building a successful brand, as they re the ones that will come back for more products and/or services, and bring in the enthusiastic referrals that you re looking for. To keep and promote your ambassadors, consider providing incentives. This can come in the form of customer loyalty programs or other promotions to engage the brand ambassadors and have them share their joy with your product/service. Lead Generation 101 4

5 Content Pieces Within these newsletters, consider including relevant blog posts, white papers, and any other major content pieces. You ll be connecting with prospects on a level that they re looking for, while also growing your website traffic and blog readership. Even without a newsletter, ing relevant product information or white papers can provide a boon developing qualified leads. A white paper on the ROI of your product can make the difference between the prospect choosing your product over a competitor s. The length of the content and the depth of it should be equal. If there's no real point in creating a piece of content, don't do it. Save your time and energy on something of true value and depth. Lead Generation 101 5

6 CRM Software By utilizing a CRM, you can organize your lists of prospects based on a number of criteria, making contact management as simple as possible. In addition to creating a more orderly sales process, CRMs are often equipped with marketing automation features. With this dual functionality, CRM can automatically pull leads through marketing tactics and shuffle them into the CRM dashboard, eliminating countless down-time and providing sales reps with more time to focus on nurturing leads and generating sales. In addition to prospect lists and organizing key contacts, CRM gives you a better picture of your business s sales funnel. Segment leads based on where they re at in the sales cycle, and then market these leads with unique content or other valuable resources based on what their needs are in that stage. Add everyone who contacts you into the CRM software. Even those who are selling their own products can sometimes turn into valuable prospects. Lead Generation 101 6