EPP Elektronik Produktion + Prüftechnik EPP EUROPE Electronics Production and Test Media Kit 2018

Transcription

1 EPP Elektronik Produktion + Prüftechnik EPP EUROPE Electronics Production and Test Media Kit 2018 Trade Magazine 5 Website 22 Newsletter 28 Extras 32 Lead Generation 33 Konradin Industry 44

2 Media Brand We make electronics manufacturing transparent Today, information is searched and located in a variety of media channels. Tailored to the respective usage behaviour, EPP, a leading media platform for electronic production in DACH and EMEA respectively, operates within the channels of print, online, newsletters, event and direct marketing. EPP Elektronik Produktion + Prüftechnik EPP is the user-oriented and solution-oriented trade magazine for modern electronics production with over 40 years of experience in the market. Readers are investment decision-makers in electronics manufacturing (OEMs and EMS providers) in the German-speaking area. Within this market sector, EPP fully covers all industrial companies with more than 25 employees. EPP EUROPE This is the English-language edition with topics similar to EPP. Readers are investment decision-makers in electronics manufacturing (OEMs and EMS providers) in EMEA. The magazine is distributed throughout Europe, including North Africa and the Middle East, from responsive the top down to leading companies within the industry. web design Newsletter EPP-NEWS and EPP-Europe- News provide up-to-date information and reports to the entire electronics manufacturing industry on a weekly or biweekly basis (as of 2018). The two newsletters are received by more than 9,500, respectively 6,500 opt-in, named subscribers. Text/image ads provide enhanced exposure, with or without click. A special type of newsletter is the editorial special newsletter dedicated exclusively to one topic. Website Available as e-paper Read all editions in digital form! (online/offline) Fertigungsindustrie epp-online.de (German) and epp-europe.eu (English) feature extensive and useful technical information alongside classic web content including webinars, image galleries, and white papers. epp-online.de is the only German-speaking online portal geared exclusively to the interests of electronics production. epp-europe.eu is the only European specialist portal in English language. The types of advertising cover traditional display ads, company profiles, but also content marketing with native advertising. 2

3 Video We offer you the ideal combination of professionally produced video, competent editorial staff and a qualified range of available media within the target group of electronics manufacturing. Our professional team cannot only realise the three standard variants (video wall, trade fair video and application video) but also your individual company video. Visit the YouTube channel of Konradin Industry: Events Focused industry events with high commercial value. In the course of a single day, the visitor experiences everything that will make the production of electronics in Germany more competitive. Partners benefit from an extensive range of services. Contents Page TRADE MAGAZINE Portrait 5 Circulation Analysis 6 Readership Analysis 8 Editorial Schedule 10 Rate Card 16 WEBSITE 22 NEWSLETTER 28 "EPP provides the latest news, trends and innovations within the entire sphere of manufacturing of electrical components. These important technical developments, expert knowledge and background information are presented to our readers in a clear, reliable and succinct format. The platform for experts from experts you're right here!" Doris Jetter, Editor-in-Chief EVENTS InnovationFORUM 36 LED meets SMT 38 LEAD GENERATION 33 Webinar 34 White paper 35 EXTRAS Lettershop Address Rental ing 32 Lead generation EPP offers standard or individually tailored solutions to achieve your specific goals of communication and attract qualified prospects (leads) for your company and your products/services. Part of the network fachjobs24.de 42 Konradin Industry The Network of Expertise for Industry 44 Contacts 47

4 Editorial Concept EPP Elektronik Produktion + Prüftechnik Clear structure and competent content EPP Elektronik Produktion + Prüftechnik distinguishes itself as a specialist magazine for the electronics industry due to a close journal/reader bond and a high proportion of specialist articles alongside exclusive interviews on practical, user-related topics. The respected editorial standards of specialist reporting, high credibility and optimised, modern layout, all combine to make EPP a valued source of information. EPP is the indispensable advertising medium for electronics manufacturing. Highlights are the main topics of Production of assemblies Packaging Test + quality assurance Smart Factory as theme issue in August The reader draws further benefit from the supplementary info boxes arranged throughout the sections. Stay professionally informed and up to date EPP readers are reliably informed about important technical developments. Specialist know-how and expertise are presented centre-stage. For intensive use by the reader/user, information is prepared in a media-friendly format. EPP EUROPE Electronics Production and Test The international edition With selected applications, technical articles, exclusive interviews and product launches, the EPP EUROPE issues show readers what to look for in modern electronics manufacturing and which products and solutions should be considered. EPP EUROPE is published in English. Unique in the market: Also includes summaries in German, Russian and French, enhancing the value for readers who want a quick overview of the articles in their own language. Readers are investment decision-makers working in the electronics manufacturing industry (OEM and EMS providers) with manufacturing structures typical for the EMEA region. Distribution covers the whole of Europe as well as North Africa and the Middle East, from senior management through to leaders within the industry sector. The topics provide an effective and eye-catching environment for your ad. Editorial Editor-in-Chief Doris Jetter Phone doris.jetter@ konradin.de Trainee Charlene Perrin Phone charlene.perrin@ konradin.de Assistant Editor Birgit Niebel Phone birgit.niebel@ konradin.de 4

5 Trade Magazine 1 Portrait 01 Title: EPP Elektronik Produktion + Prüftechnik 02 In brief: A high level of expertise in terms of practice and application-oriented reporting on everything that matters in electronics production. Characterized by regular interviews with leading market figures. EPP is the trade magazine for the German-speaking market with the highest circulation in the fields of technical management/plant management and production/testing. 03 Target group: The core target group comprises of technical and general managers from senior management, plant management, production and quality management in companies with their own electronics production. It also includes design and development engineers and those involved in planning/project planning, systems integration etc., all of whom require detailed knowledge of electronics production. 04 Frequency: 7 issues per year 05 Format: DIN A4 06 Year: 43 rd year Subscription price: Annual subscription: Germany Abroad Free delivery to qualified recipients only 10 Publishing house: Konradin-Verlag Robert Kohlhammer GmbH 11 Publisher: Katja Kohlhammer 12 Advertising: Andreas Hugel, General Advertising Manager 13 Editorial: Doris Jetter, Editor-in-Chief 14 Pagination analysis 2016 = 7 issues Total number of pages: 636 pages = 100.0% Editorial section: 447 pages = 70.2% Advertising section: 189 pages = 29.8% also comprising: loose inserts: 4 pieces 15 Content analysis of editorial section 2016: 447 pages = 100.0% Technical articles and product information: 294 pages = 65.9% concerning the topics Printed circuit boards and components 180 pages Chip packaging + assembly 19 pages Testing, quality assurance 95 pages Editorial/content 16 pages = 3.5% News & highlights 137 pages = 30.6% 08 Organ: 09 Memberships: bvik Bundesverband Industrie Kommunikation e.v. 5

6 Trade Magazine 2 Circulation and Distribution Analysis 01 Audited by: 02 Circulation analysis: Average copies (July 1, 2016 to June 30, 2017) 3.1 Circulation by postcode regions: Percentage of actual circulation Print run: 9,200 Actual circulation: 9,152 of them abroad: 59 Sold copies: 1,348 of them abroad: 11 Subscriptions: 96 of them for members: Retail sale: Other sales: 1,252 Free copies: 7,804 Residual/archive copies: Geographical analysis: Share of total distributed copies Economic area % Copies Germany ,093 Abroad comprising Austria/Switzerland Great Britain Scandinavia Benelux (B, NL, L) Asia North and South America other foreign countries Actual circulation ,152 Postcode 2 7.4% = 677 copies Postcode % = 979 copies Postcode % = 979 copies Postcode % = 943 copies Postcode % = 1,702 copies Düsseldorf Osnabrück Köln PLZ 5 PLZ 4 Dortmund Frankfurt Mainz Saarbrücken PLZ 6 PLZ 7 PLZ 2 Bremen Hamburg Hannover Kassel Stuttgart PLZ 3 Erfurt Schwerin Magdeburg Nürnberg PLZ 8 PLZ 9 Leipzig München PLZ 0 Berlin Summary of the survey method: 1. Method: File-based recipient-structure analysis total circulation 2. Population: Actual circulation 3. Sample: Total circulation 4. Target persons of the study: Recipients of the magazine 5. Study period: June/July Survey completed by: Konradin Media Group PLZ 1 Potsdam Dresden Postcode 1 4.3% = 393 copies Postcode 3 9.3% = 851 copies Postcode = 540 copies Postcode 9 9.7% = 888 copies Postcode 8 13,.% = 1,200 copies 6

7 Trade Magazine 2 Circulation and Distribution Analysis EPP EUROPE Circulation analysis Copies per issue, annual average (07/16 06/17) Actual circulation: 18,000 Scandinavia 8.3% = 1,494 copies GB/IE 19.3% = 3,474 copies Russia, Belarus, Ukraine 10.2% = 1,836 copies Latvia, Lithuania, Estonia 3.8% = 684 copies Poland 8.1% =1,458 copies BeNeLux 5.9% = 1,062 copies Czech Republic, Slovakia 6.5% = 1,170 copies Germany 6.3% = 1,134 copies Switzerland, Austria 1.7% = 306 copies France 4.4% = 792 copies Moldova, Romania, Bulgaria, Hungary 8.9% = 1,602 copies Spain/Portugal 2.8% = 504 copies Croatia, Slovenia, Serbia, BosniaHerzegovina, Albania, Montenegro 3.0% = 540 copies Tunisia, Algeria, Morocco 1.6% = 288 copies North and South America 4.2% = 756 copies South Africa 0.6% = 108 copies Summary of the survey method: 1. Method: File-based recipient-structure analysis total circulation 2. Population: Actual circulation 3. Sample: Actual circulation 4. Target persons of the study: Recipients of the magazine 5. Study period: June/July Survey completed by: Konradin Media Group Italy 2.7% = 486 copies Greece, Turkey 0.6% = 108 copies Middle East 1.1% = 198 copies 7

8 Trade Magazine 3 Readership Analysis 1.1 Industries/industrial sectors: recipient groups Share of readers Industry code acc. to classification of industrial sectors 2008 % Approx. C.26.1 Prod. of electronic components and PCBs ,611 C.26.2 Prod. of computers and peripheral equipment C.26.3 Prod. of equipment and facilities of telecommunications technology C.26.4 Prod. of consumer electronics devices C.26.5 Prod. of measuring and control equipment ,284 C.26.6 Prod. of irradiation, electromedical and electrotherapeutic equipment C.26.7 Prod. of optical and photographic instruments and equipment C.27 Prod. of electrical equipment ,949 C.28 Mechanical engineering C Prod. of electrical and electronic equipment for motor vehicles C.30 Other vehicle construction Actual circulation , Company size: Share of readers % Approx employees , employees employees , employees , and more employees ,050 Actual circulation , Position in company Share of readers % Approx. Corporate management ,206 1st management level ,400 2nd management level ,487 Employees, skilled workers, specialists ,059 Actual circulation , Job function Share of readers % Approx. Company management ,657 Technical management/plant management ,508 Research & development Design engineering, engineering Production, manufacturing, assembly ,380 Testing/quality assurance ,400 Purchasing Actual circulation ,152 8

9 Trade Magazine 3 Readership Analysis EPP EUROPE 1.1 Industries/industrial sectors: recipient groups Share of readers Industry code acc. to classification of industrial sectors 2008 % Approx. C.26.1 Prod. of electronic components and PCBs ,474 C.26.2 Prod. of computers and peripheral equipment C.26.3 Prod. of equipment and facilities of telecommunications technology C.26.4 Prod. of consumer electronics devices C.26.5 Prod. of measuring and control equipment ,536 C.26.6 Prod. of irradiation, electromedical and electrotherapeutic equipment C.26.7 Prod. of optical and photographic instruments and equipment C.27 Prod. of electrical equipment ,618 C.28 Mechanical engineering C Prod. of electrical and electronic equipment for motor vehicles C.30 Other vehicle construction 6.2 1,116 Actual circulation , Company size: Share of readers % Approx employees , employees , employees , employees , and more employees ,994 Actual circulation , Position in company Share of readers % Approx. Corporate management ,708 1st management level ,276 2nd management level ,966 Employees, skilled workers, specialists ,050 Actual circulation , Job function Share of readers % Approx. Company management ,168 Technical management/plant management ,094 Research & development Design engineering, engineering 9.3 1,674 Production, manufacturing, assembly ,806 Testing/quality assurance ,808 Purchasing Actual circulation ,000 9

10 Trade Magazine Editorial Programme PCB & board assembly Dispensing/dosing: Systems and processes, underfill and curing, housings, wrapping, handling, materials In issues 3-4, 5-6, 7-8, 10 Selective/conformal coating: Machines, materials, surface treatment, curing and drying In issues 1-2, 5-6, 7-8, 10, 11 Assembly: Production processes (SMD, THT), systems, maintenance, printed circuit boards, components, printed electronics, LED, component preparation and feed, process optimisation, quality management, embedded technologies In issues 1-2, 3-4, 5-6, 7-8, 9 EMS/contract manufacturing: Outsourcing and competitive strategies, printed circuit boards, assemblies, consulting, prototyping In issues 3-4, 7-8, 11 Production automation: Board handling, loading and unloading, linking, inline solutions, software, MES, production control, lean management, Smart Grid, RF technologies, Industry 4.0, cyberphysical systems, Internet of Things, robotics In issues 3-4, 5-6, 7-8, 10, 11 Cable processing: Tools and systems for cutting, stripping, feeding, contacting or assembling of wiring and cable harnesses In issues 5-6, 7-8 Soldering: Reflow, selective, wave, soldering materials and supplies, soldering systems, flow agents, process analysis, therm. section production, AVT, recycling of Altlotrecycling, efficiency In issues 1-2, 5-6, 7-8, 9, 11 Depanelling: Automatic, semi-automatic and manual machines, aids, processes (laser, etching, milling ) In issues 3-4, 5-6, 7-8, 10 Cleaning technology: Systems and processes for cleaning and drying, substrates, cleaning agents, recycling, environmental protection, laser In issues 1-2, 5-6, 7-8, 9, 11 Rework: Repair work stations and processes, reballing, hand soldering tools, materials, solder fume extraction, heat management In issues 3-4, 5-6, 7-8, 10 Screen/paste printing: Systems, solder paste application and adhesives, squeegees, screens, stencils, tension frames In issues 1-2, 5-6, 7-8, 10 Traceability/logistics: Marking/RFID, contactless processes, laser technology, scanners, lettering, labels, barcodes, production and fitting logistics, supply chain management, packaging, transportation, portfolio management In issues 3-4, 5-6, 7-8, 9, 11 Chip-packaging & assembly Die and wire bonding: Bonding systems and wires, packaging, micro-positioning, testing bondability, shear force and bond strength In issues 1-2, 5-6, 7-8, 9, 10 Dispensing/dosing: Systems and processes, underfill and curing, housings, wrapping, handling, materials In issues 3-4, 5-6, 7-8, 10 Hybrid and multi-chip production: Components, thick-layer technology, LTTC, hybrid printing, thick-layer pastes, substrates/ceramics, lighting, etching, vacuum technology, micro-assembly, laser In issues 3-4, 5-6, 7-8, 11 3D system integration: 3D WLP, 3D chip system, stacking, laser, 3D-MID In issues 1-2, 3-4, 5-6, 7-8, 9, 11 Test & quality assurance Workplace equipment: Furniture, tables, built-in appliances, lighting, EMC/ESD In issues 1-2, 3-4, 5-6, 7-8, 11 Electrical assembly testing: Board testers (MDA, in-circuit test, function, combination, flying probe, boundary scan), VXI test platforms, test pens and adapters In issues 3-4, 5-6, 7-8, 9, 10 Optical/X-ray inspection: AOI, AXI, SPI, CT, image processing, microscopy, visual control, optical means of measurement In issues 1-2, 3-4, 5-6, 7-8, 10, 11 Reliability testing: shock and temperature testing, controlled climate cabinets, environmental simulation, wear and life-span testing In issues 3-4, 5-6, 7-8, 11 10

11 Trade Magazine Editorial Schedule 2018 Issue Focus Fairs/Events 1-2/2018 Publication date: Advertising deadline: Editorial deadline: /2018 Publication date: Advertising deadline: Editorial deadline: EPP EUROPE May 2018 Publication date: Advertising deadline: Editorial deadline: th InnovationFORUM Germany Preview edition: SMT Follow-up: 6 th InnovationFORUM Germany Trend: Production of complex assemblies Assembly & PCB production Selective/conformal coating, assembly, soldering, cleaning technology, screen/paste printing Chip packaging & assembly: Die and wire bonding, 3D system integration Assembly & PCB production: Assembly, production automation, depanelling, rework, traceability/logistics Chip packaging & assembly: Die and wire bonding, dispensing/dosing, hybrid/multi-chip production, 3D system integration Chip assembly & packaging Bonding Coating Dispensing/gluing Optimum screen printing Stencils Paste Printers Cleaning Fast feeding Feeder solutions Component configuration Manual, semi-automatic, inline Test & quality assurance: Workplace equipment, Optical/X-ray inspection Additional distribution: 1,000 copies Test & quality assurance: Workplace equipment, electrical assembly testing, optical/x-ray inspection, reliability testing Energy-optimised soldering process Wave Reflow Selective Successful inspection Pre- or post-reflow? SPI vs. AOI X-ray Efficient automation Hardware Process optimisation IoT/Industry 4.0 concepts More circulation for the same price! 6 th InnovationFORUM Germany Böblingen, Embedded World Nuremberg, IPC APEX EXPO, San Diego, USA, LOPEC, Munich, rd InnovationFORUM Hungary Budapest, Hungary, Additional distribution at the SMT 2018 and InnovationFORUM Hungary: + 1,000 copies 11

12 Trade Magazine Editorial Schedule 2018 Issue Focus Fairs/Events 5-6/2018 Publication date: Advertising deadline: Editorial deadline: Trade fair issue: SMT Assembly & PCB production: Selective/conformal coating, assembly, EMS/ contract manufacturing, production automation, cable processing soldering, depanelling, cleaning technology, rework, screen/paste printing, traceability/logistics Chip packaging & assembly: Die and wire bonding, dispensing/dosing, hybrid and multi-chip production, 3D system integration More Test & quality assurance: circulation Workplace equipment, for the same electrical assembly testing, price! optical/x-ray inspection, reliability testing SMT, Nuremberg, INTERSOLAR EUROPE, Munich, Additional distribution at SMT 2018: + 1,000 copies 7-8/2018 Publication date: Advertising deadline: Editorial deadline: Theme Issue Smart Factory Intelligent/Networked Production Annually, in August, EPP dedicates a complete edition to a highly topical subject. 2018: Smart Factory - Intelligent/Networked Production See price chart on page 20 for prices Follow-up: SMT Follow-up: InnovationFORUM Hungary Assembly & PCB production: Selective/conformal coating, assembly, EMS/contract manufacturing, production automation, cable processing, soldering, depanelling, cleaning technology, rework, screen/paste printing, traceability/logistics Chip packaging & assembly: Die and wire bonding, dispensing/dosing, hybrid and multi-chip production, 3D system integration Test & quality assurance: Workplace equipment, electrical assembly testing, optical/x-ray inspection, reliability testing 9/2018 Publication date: Advertising deadline: Editorial deadline: Focus: LED production Assembly & PCB production: Assembly, soldering, cleaning technology, traceability/logistics Chip packaging & assembly: Die and wire bonding, 3D system integration Test & quality assurance: Electrical assembly testing MID Congress, Würzburg,

13 Trade Magazine Editorial Schedule 2018 Issue Focus Fairs/Events 10/2018 Publication date: Advertising deadline: Editorial deadline: EPP EUROPE Nov 2018 Publication date: Advertising deadline: Editorial deadline: /2018 Publication date: Advertising deadline: Editorial deadline: Focus: Dispensing/coating Trend: Automated processes Trade fair issue: electronica Focus: Manufacturing automation Assembly & PCB production Selective/conformal coating, production automation, depanelling, rework, screen/ paste printing Chip packaging & assembly: Die and wire bonding, dispensing, dosing Chip assembly & packaging Bonding Coating Dispensing/gluing Optimum screen printing Stencils Paste Printers Cleaning Fast feeding Feeder solutions Component configuration Manual, semi-automatic, inline Assembly & PCB production Selective/conformal coating, EMS/contract manufacturing, soldering, cleaning technology, traceability/logistics Chip packaging & assembly: Hybrid/multi-chip production, 3D system integration Test & quality assurance: Electrical assembly testing, optical/x-ray inspection Energy-optimised soldering process Wave Reflow Selective Successful inspection Pre- or post-reflow? SPI vs. AOI X-ray Efficient automation Hardware Process optimisation IoT/Industry 4.0 concepts Test & quality assurance: Workplace equipment, electrical assembly testing, optical/x-ray inspection, reliability testing More circulation for the same price! More circulation for the same price! 1 st Fachforum LED meets SMT Regensburg, Bondexpo Stuttgart, Motek Stuttgart, parts2clean Stuttgart, Guaranteed MORE coverage: 18,000 copies EPP EUROPE + Additional distribution at electronica 2018: + 1,000 copies electronica, Munich, Additional distribution at electronica 2018: + 2,000 copies IT2industry@electronica, Munich, Semicon Europe, Munich,

14 Trade Magazine Trade Show Planner (Details in the editorial schedule on pages 12 13) Selected fairs in other industrial media of the Konradin Media Group Sicherheitsbeauftragter Sicherheitsingenieur Bondexpo , Stuttgart electronica , Munich embedded world , Nuremberg InnovationFORUM Germany , Böblingen InnovationFORUM Hungary , Gödöllö Intersolar Europe , Munich IPC APEX EXPO , San Diego LED meets SMT , Regensburg parts2clean , Stuttgart Semicon Europe , Munich SMT Hybrid Packaging , Nuremberg

15 Your Partner for Touchpoint Marketing For all phases of the customer journey, Konradin Industry has an ideal cross-media offer. The customer journey model follows the constantly evolving needs of the target group throughout the buying process. The marketing goal is to create optimal touchpoints. Latency Even without buying intent, purchase impulses are required (push) If you want to attract attention, you have to stand out and be 'loud'. A purpose of traditional advertising. PR draws attention to new, better solutions Exploration Active research, familiarisation with the subject matter and definition of the purchasing criteria (pull) Advertising ensures awareness of solutions and USPs PR delivers objective, credible facts Customer-journey model Divided into 5 distinct phases. Depending upon how they are experienced, changes in direction or abridgement may also occur. Advertising Trade event Advertorial Print Banner Lead generation Website Product catalogue Newsletter Trade magazine Trade event Banner Webinar Social media Microsite TRADE a Round table M h Copy mailing Trade Produc Corpo te hing Ad Video Brand awarenes stud s- h emin inar promotion CUSTOMER Inse t W r video Website Advert ria In w B JOURNEY ead generation Catalogue Newsle e mag rade event Banner Webina edia Microsit mer maga necross-m tables After Sales Satisfaction Latency Experience Impulse Research Application v Interview Purchase Exploration Website Print Marke rch Copy testing Lead Generation Website Catalogue Newsletter Ads Company profilemarket researchcopy testing ing Trade fair Dates Product test Advertisement Newsletter Selection Consideration Consideration Narrowing of alternatives, selection of possible suppliers and products (relevant set) Advertising strengthens the supplier's image and identifies tangible product advantages PR facilitates confidence-building via references, testimonials, etc. Purchase Negotiation of services and conditions for purchase Direct sales advertising with pricing/ promotions Interaction between marketing/ sales After Sales Exceptional customer service will secure loyalty and reduce the next journey Brand/image advertising to authenticate your qualification (as a big player, industry or technology specialist). PR integrated into customer communication and user interaction 15

16 Trade Magazine Rate Card No. 41 Page 1 of 6 (Prices valid as of , in, plus VAT) Magazine format: DIN A4, 210 mm wide x 297 mm high Untrimmed: 216 mm wide x 303 mm high Type area: 188 mm wide x 270 mm high 4 columns, each 44 mm wide Printing and binding: Web offset, saddle stitching Charges: No discount on colour or bleed surcharges Your contact: Advice, booking: see contacts on page 47 Your quick link to us: Phone Order confirmation, invoices, vouchers, data delivery and technical details: Order management Josephine Linseisen, Phone Position: Price for guaranteed position (from 1/4 page), 10% surcharge on respective b/w price Colour: Print colours (CMYK) in accordance with ISO , see rate card for colour surcharges Formats: See table on page 17 Series discount: For orders within any 12 months (insertion year) 3 ads 6 ads 9 ads 12 ads 5% 10% 15% 20% Classified ads Basic rate Recommendation ads 1 col., 44 mm wide, per mm b/w 7,20 Classified ads 1 col., 44 mm wide, per mm b/w 6,20 Job market see page 42 et seq. Premium company profile (online) per year 2, more on page 26 Combination of print business card per year Print business card without premium profile per year 1, Data delivery: Use our advertisement portal for data submission. Conditions: Prior to digital transfer of advertising artwork, the publisher must receive the corresponding advertisement booking. The order and copy deadlines are specified in the editorial schedule. A full-size print-out is required for checking the supplied advertisement, or a contract proof or press proof in the case of a colour advertisement. Advertising must be seen as distinct from the editorial section and, as such, a booked advertising format (ad, bound insert, loose insert, etc.) may contain only the offer of one advertiser. In the case of advertising specials or special formats, specific positioning and/or technical specifications may also apply. See page 19 for further information or visit: Payment conditions: 2% discount for direct debit, advance payment and payment within 10 days of invoice date, otherwise payment in full no later than 30 days from invoice date. VAT no.: DE Bank account: Baden-Württembergische Bank, BIC: SOLADEST600, IBAN: DE Our general terms and conditions are available online at We would be happy to send you a copy on request. 16

17 Trade Magazine Rate Card No. 41 Page 2 of 6 (Prices valid as of , in, plus VAT) Ads: Standard formats Formats Basic rates b/w Colour surcharge 2-colour 3-colour 4-colour Bleed surcharge Total rate Colour Total rate Colour 2c surcharge 3c surcharge Format: width x height in mm Trim: add 3 mm to each side Total rate 4c Type area Trimmed 1/1 page 4, , , , x x 297 Junior page 2, , , , col 140 x x 205 1/2 page 2, , , , land. 4col port. 2col 188 x x x x 297 1/3 page 1, , , , ,50 land. 4col 188 x 88 port. 60 x x x 297 1/4 page 1, , , , land. port. 4col 2col 1col 188 x x x x x x 297 1/8 page , , land. port. 4col 2col 1col 188 x x x 133 not possible No discounting is applied to surcharges. For special formats and ad specials, please see overleaf. For more information and technical details, visit 17

18 Trade Magazine Rate Card No. 41 Page 3 of 6 (Prices valid as of , in, plus VAT) Special issues EPP EUROPE international edition circulation: 18,000 cop. 2 x per year Ads: Standard formats Theme Issue Smart Factory EPP 7-8/2018 Formats Total rate 4c Format: width x height in mm Trim: add 3 mm to each side Theme issue Formats and prices Type area Trimmed Basic package: 1/1 page, 4-colour 2, /1 page 5, x x 297 or or Junior page 3, col 140 x x 205 Company Display Profile profile Ad ad 1/2 page 3, land. 4col 188 x 133 port. 92 x x x 297 Premium package: 2/1 pages, 4-colour 4, /3 page 2, land. 4col 188 x 88 port. 60 x x x 297 Company profile and display ad 1/4 page 2, land. port. 4col 2col 1col 188 x x x x x x 297 Company profile: Structured according to fixed layout specifications for headings, text volume, image quantity/formats, logo, contact details, e.g. URL, telephone, , QR code or link. Details on request. Total rates 4c. Further ad formats and prices on request. More information in the Editorial Schedule starting on page

19 Trade Magazine Rate Card No. 41 Page 4 of 6 (Prices valid as of , in, plus VAT) Ads: Special formats and positions Formats Basic rates b/w 2-colour 3-colour 4-colour Bleed surcharge Surcharge Total rate Surcharge Total rate Surcharge 2c 3c Format: width x height in mm Trim: add 3 mm to each side Total rate 4c Type area Trimmed 2nd and 4th cover page 1/3 page next to editorial 4, , , , , x x 297 2, , , , x x 297 1/2 page next to table of contents 2, , , , x x 297 Panoramic spread 2 x 1/4 page 2 x 1/3 page 2 x 1/2 page 2, , , , , , Spread over 2 pages including gutter. Positioned at the foot of the page. 420 x x x 150 Ad in editorial sect. 44 mm wide 60 mm wide per mm plus colour surcharge 4-colour Max. height 50 mm, minimum height 20 mm, surrounded by editorial on at least 3 sides, Position: in News & Highlights 44 x spec. 60 x spec. Business cards In combination with premium company profile (online)* per year Print business card without premium company profile (online) per year , *plus 2, x 82 19

20 Trade Magazine Rate Card No. 41 Page 5 of 6 (Prices valid as of , in, plus VAT) Ad Specials Belly band 105 mm high Specifications Prices Further options / technical notes Single-sided printing incl. production, handling not included 7, per thsd. Paper: 200 g matt art paper, 2 x fold grooves with adhesive dot Quantities/formats: width x height in mm plus 3 mm bleed Format: Quantity: 465 x 105 9,200 cop. Cover flap 105 mm wide, attached on left-hand side with title logo featured on front 7, Front partially, back fully printable. Advertising space approx. 0.8 pages. Format: 105 x 297 Bound insert gsm Bound insert gsm 1 leaf = 2 pages 80* 134 gsm 2 leaves = 4 pages 80* 134 gsm 1 leaf = 2 pages * gsm 2 leaves = 4 pages * gsm 4, , , , Front page marked. Other formats and weights on request, with sample. Insert format: Delivery: untrimmed Quantity: 210 x x 303 9,800 cop. Loose insert up to 25 g With insert note in magazine. Partial allocation by first digit of postcode is possible per thsd. Min. run 3,000 cop. Other formats and weights on request, with sample. Max. format of insert: Quantity: 200 x 290 9,300 cop. Tip-on Postcard Postcard Automatic gluing Minimum size of carrier ad: 1/1 page per thsd per thsd.* plus carrier ad Manual gluing (pin-point accuracy) per thsd.* Quantity: Partial allocation not available Circulation: 10,100 cop. 9,400 cop. *no agency commission on technical costs More on ad specials: 20

21 Trade Magazine Rate Card page 6 of 6 Technical Requirements for Ad Specials Prior to order acceptance and confirmation, it is necessary to submit a binding sample, or at least a dummy sample with size and weight specifications. The final positioning depends on the technical possibilities. Materials other than paper are only available on request. Tip-ons: adhesive edge Postcards: Automatic gluing with variable height is possible when the adhesive edge is parallel to the magazine binding with a minimum clearance of 1 cm and a maximum clearance of 7 cm. In all other cases, including an oblique placement, gluing costs for manual gluing are charged. 70 mm Advertising media including product samples, CDs/DVDs etc.: Gluing with variable height is possible when the adhesive edge is parallel to the magazine binding with a minimum clearance of 2 cm Insertion direction and a maximum clearance of 7 cm. Gluing costs upon request. Position deviations of 1-2 mm for glued-on products are due to technical reasons and cannot be excluded. Belly bands: In the layout, folds (variable magazine thickness) and rear overlapping must be taken into consideration. The belly band is produced at Konradin. 127,5 mm 210 mm 127,5 mm 465 mm untrimmed 105 mm Bound inserts: Possible with perfect binding. Delivery untrimmed, trim layout diagram: 297 mm trimmed 305 mm untrimmed 6-sided 216 mm untrimmed 210 mm trimmed 3 mm 297 mm trimmed 305 mm untrimmed 4-sided fold (gutter) 216 mm untrimmed 3 mm 209 mm 195 mm 206 mm fold (gutter) cutting edge 3 mm each 432 mm cutting edge 3 mm each 620 mm Delivery note for ad specials: For "EPP", issue (no.), Euro-pallet dimensions: 80 x 120 cm (max. height 110 cm) fold 210 mm trimmed 195 mm 5 mm 3 mm 5 mm 3 mm 297 mm trimmed Bound inserts and loose inserts: They must be delivered in such a manner that no further treatment or processing will be required. The front is to be clearly marked. Multi-page bound or loose inserts must be folded appropriately and be closed towards the collar, i.e. in the direction of insertion. Complications and additional folding and gluing work will need to be charged separately, as appropriate. Inserts must be in one piece and will be inserted loosely. Delivery address for bound inserts and tip-ons: at advertiser's expense to: Konradin Druck GmbH, Kohlhammerstraße 15, Leinfelden-Echterdingen, Germany. Delivery times: Mon. to Fri., 7:00 a.m. 6:00 p.m. Delivery address for loose inserts: at advertiser's expense to: Lettershopservice GmbH, Steinbeisstraße 16, Fellbach, Germany. Delivery times: Mon. to Thu. 8:00 a.m. 5:00 p.m., Fri. 8:00 a.m. 4:00 p.m. 21

22 Website epp-online.de epp-europe.eu (Prices valid as of , in, plus VAT) epp-online.de the portal for electronics production in D/A/CH epp-europe.eu the portal for electronics production in EMEA responsive web design responsive web design Target group: The core target group consists of technical and general managers from senior management, plant management, production and quality management in companies with their own electronics production. It also includes design and development engineers along with enigneers involved in systems integration, planning/project planning etc. Common to all of them is their need for detailed knowledge of electronics production. In brief: The latest news covering the entire electronics production industry. It is concisely and clearly presented and its content is expertly researched. The years of expertise and detailed market knowledge of the EPP editorial team guarantees high-quality content focused on every facet of electronics production. epp-online.de offers its users: Articles from the current issue as well as the complete EPP archive. Alongside products and news items, the online content includes white papers, webinars, application videos and key industry dates. The presentations from the InnovationFORUMS and the current programme are also available online. Target group: see epp-online.de In brief: epp-europe.eu has established itself as the central European source of professional information. The online trade magazine is the logical extension of the printed EPP EUROPE and provides useful information for all experts involved in electronics production and testing. It focuses on: New products clever solutions successful applications current opinions well-researched technology and fundamentals EPP EUROPE brings suppliers and buyers together and offers the right medium for any approach to information gathering. Advertising formats and prices: See next page for standard formats, additional advertising formats on request. Also supply the corresponding advertising materials for display on mobile devices. More information and technical details at media.industrie.de. 22

23 Advertising format Position on desktop and tablet Desktop Size in pixels (w x h) Mobile Tablet Mobile Smartphone Positioning Mobile Smartphone Size in pixels (w x h) Price per week Leaderboard/ large leaderboard On all pages 728 x 90 or 970 x 90 scaled Mobile content ad 6 : x Skyscraper/ wide skyscraper On all pages 120 x 600 or 160 x 600 (wide) scaled Mobile content ad 6 : x Hockeystick or wallpaper with background colour* On all pages 728/970 x 90 and 120/160 x 600 *Please specify background colour as HEX code. scaled Mobile content ad 4 : x Frame ad On all pages 120 x 600 and 1,125 x 90 and 120 x 600 Hockeystick scaled Mobile content ad 4 : x Billboard On all pages 970 x 250 scaled Mobile content ad 4 : x Medium rectangle On all pages 300 x 250 scaled Mobile medium rectangle 1 : x Video ad (medium rectangle) On all pages 300 x 250 scaled Mobile medium rectangle 1 : x Size and position in illustration indicative; rotating position. Data delivery: 7 days before start of campaign by to auftragsmanagement@konradin.de Formats: GIF, JPG, HTML5 (responsive), redirect (file size max. 80KB). Please create HTTPS-compatible HTML5 and redirect files. Video ad format: MPEG4 (file size max. 30 MB). Additional ad formats: Native advertising, see page 24 Premium company profile, see page 26 *Does not apply to selected theme pages and company profiles Media Kit 2018 EPP/EPP EUROPE Website: epp-online.de/epp-europe.eu 23

24 Website Native Advertising (Prices valid as of , in, plus VAT) Native advertising will raise your company's profile and gain new sales prospects Konradin Industry's new native advertising options will convey your messages to your target audience - convincingly, effectively and packed with a high information content. Focus on specific contents: your product, your solution, your company and offer genuine benefits and added value to your readers/ users. Your advertising and brand message is embedded in well-researched editorial articles on websites covering relevant topics. Benefit from the high credibility and professional competence of our media brands. With Konradin Industry's native advertising, your topics will be placed in the perfect editorial environment! Your benefits: High credibility and reliability, as articles are embedded in the editorial content Articles will be SEO-optimized (and thus found and listed by search engines) High reader/user acceptance of this advertising format Your contents will be accessible on various devices, ensuring that you also reach mobile users Distribution via social networks (Facebook, Twitter etc.) is also possible Full service: we assure the quality of your contributions and mutually create the content Your native advertising content cannot be blocked by ad blockers In combination with traditional forms of advertising, native advertising will help you to sustainably consolidate and enhance your competence for specific topics in your relevant target groups. You can count on Konradin Industry's sector specialists we know your target groups, industry sectors and topics. In addition to sponsored articles, we also create complete theme pages based on your input, specifically focusing on your individual topics. For at least six months, we will place your topic in the minds of your readers/users in your target market! Sponsored article Theme page 24

25 Theme: You define the theme you would like to communicate to the market. Content: You supply the text, the editorial team checks and edits it, if necessary. The text should be written exclusively for this campaign and must not be published in other online/print media. Time frame: Sponsored articles will be published for four weeks, unless otherwise agreed. A start is possible anytime. After expiry of the four weeks, the sponsored article is still available in the archive. Target group: 11 attractive websites with relevant users and functions. Images: One image (694 x 456 pixels) is mandatory, up to 3 additional images are possible. Positioning: Integration as article (teaser) within the editorial part of the start page. A maximum of two sponsored articles on the start page is possible. Theme: You define the theme you would like to communicate to the market. We will then optimise it together in terms of keywords. Contents: The editorial team creates the texts, edits them and adds relevant texts for the website. Updates are performed in the course of the running time. You add a maximum of two to five sponsored articles. Time frame: Theme pages are published for 6 months, unless otherwise agreed. A start is possible anytime. Target group: 11 attractive websites with relevant users and functions. Images: Images can also be placed in the header, next to your company logo. Additional images can then be positioned in the text body. Positioning: Your theme page can be accessed from all pages via the navigation bar. Teasers will generate additional traffic. Going live: We will ask you to release the theme page before it officially goes live. Sponsored article Services and prices (minimum lead time 3 weeks) Sponsored article (will be marked as "advertisement") up to approx. 6,000 characters (DOC) incl. spaces plus 1 teaser image and a maximum of 2-3 additional images (150 dpi, JPG) plus links within the text Package price per website 3, Extension by another 4 weeks 3, Think in campaigns! Depending on the intensity with which you would like to communicate your topic to the market, it might be useful to combine/optimize your campaign with additional elements, such as leads, newsletters, editorial special newsletters, ing, print or display ads. Let's discuss your campaign together. Theme page Services and prices (minimum lead time 6 weeks) Definition of the theme together with the editorial team. Theme pages are included in the menu under "Top Themes". The partner is listed on the theme page. Integration of up to 5 articles (sponsored articles) by the partner, they will be marked as "advertisement". Theme-related content may be added during the running time Optional: integration of download options offered by the partner e.g. white papers, videos, etc. (leads are charged separately) Optional: integration of a social media feed 6 months running time, unless otherwise agreed Package price from 12, Extension by another 6 months 6, Media Kit 2018 EPP/EPP EUROPE Website: Native Advertising 25

26 Website Premium Company Profile (Prices valid as of , in, plus VAT) Premium company profile NEW: on all Konradin Industry websites Your online presence at industrie.de and 12 additional Konradin Industry websites includes: Data and contact Own header image Logo A description of your company Published articles with Konradin Industry Downloads: your videos, webinars, white papers with Konradin Industry* Max. 3 additional download offers (optional with registration)* Link to your social media account Integration of your RSS feed on the page Premium company profile Price/year Premium company profile at industrie.de and 12 additional websites of Konradin Industry Start possible anytime Basic price for 1 year 2, Raise your company s profile and promote your services with a premium company profile in the network of Konradin Industry. We generate traffic through extensive promotion in print, online and the newsletters within our network. automationspraxis.de industrieanzeiger.de qe-online.de beschaffung-aktuell.de kem.de sifa-sibe.de epp-europe.eu mav-online.de wirautomatisierer.de epp-online.de medizin-und-technik.de industrie.de prozesstechnik-online.de *Leads on demand, per lead Additional 3 download offers Extension by additional 12 months 2, Additional combination with print per trade magazine and category / Details: Please request our check list. Data submission: via to auftragsmanagement@konradin.de 26

27 Trade magazine Business Card (Prices valid as of , in, plus VAT) Your print business card 1 year presence in the trade magazine of your choice in the relevant category* Print business card Trade magazine Automationspraxis Print price/year, Category and trade magazine Category / start with Only Plus online print Premium company profile (online) 2, Partner for robotics and factory automation / 10 issues , Beschaffung aktuell Purchasing partner / 10 issues , cav Prozesstechnik for die Chemieindustrie Partner for the chemical industry / 12 issues , dei die ernährungsindustrie Partner for the food industry / 10 issues , elektro AUTOMATION Partner for automation technology / 10 issues , EPP Elektronik Produktion & Prüftechnik Partner for electronics manufacturing / 7 issues , Industrieanzeiger Partner for the industry / monthly, issues: 1, 3, 6, 9, 12, 15, 18, 21, 23, 27, 31, , KEM Konstruktion Partner for engineering / 10 issues , mav Innovation in der spanenden Fertigung Partner for the production industry / 10 issues , medizin&technik Partner for medical technology / 6 issues , Pharmaproduktion Partner for the pharma industry / 5 issues , *Categories for print (examples): Assembly Selective/conformal coating EMS/contract manufacturing Production automation Soldering Cable processing Depanelling Cleaning technology Rework Screen/paste printing Traceability/logistics Die and wire bonding Dispensing/dosing Hybrid-/multi-chip module production 3D system integration Workplace equipment Assembly testing Optical/X-ray inspection Reliability testing Categories might be modified by Konradin QUALITY ENGINEERING Partner for quality assurance / 4 issues , Sicherheitsbeauftragter Partner for occupational safety/ 10 issues , Sicherheitsingenieur Partner for occupational safety / 12 issues , Start possible with any issue Format Business card 60 mm wide x 82 mm high, logo, four-coloured 2 lines for company name and web address, 14 lines of text, approx. 50 characters incl. spaces. Positioning in your category of choice* 27

28 Newsletter EPP-News EPP-EUROPE-News (Prices valid as of , in, plus VAT) Ad format*/position Size in pixels (w x h) Prices** Leaderboard above header 728 x 90*** 1, Text/image ad Image: 200 x 150, text: 300 char. (incl. spaces) responsive web design Full banner 468 x 60*** 590 x 100*** Title: EPP-News, EPP-EUROPE-News In brief: EPP-News and EPP-EUROPE-News offer interesting and varied news from the world of electronics production. It contains industry reports, technology trends, applications, interviews, references to events and knowledgeable tips and advice. Frequency: EPP-News: Weekly, every Wednesday, prior to SMT + productronica twice a week on Tuesdays + Thursdays. EPP-EUROPE-News: biweekly, Tuesdays Distribution: EPP-News: 9,500 personally named and qualified addresses. EPP-EUROPE-News: 6,500 personally named and qualified addresses. Target group: Subscribers are qualified, named recipients who want to stay informed about the latest news on electronics production. Medium rectangle 300 x * Size and position in picture illustrative. **Price per issue/ad ***Display on mobile devices: scaled to a width of 300 pixels Data delivery: 7 days prior to start of campaign via to: auftragsmanagement@konradin.de Formats: GIF, JPG (DOC additionally for text/image ad), tracking code is possible, tracking pixels are not built in (file size max. 60KB). With animated GIF files, only the first frame is displayed in the . To view the current newsletter and subscribe, please go to: and epp-europe. eu/newsletter or scan QR codes 28

29 Newsletter Editors' Special Newsletter (Prices valid as of , in, plus VAT) Ad format*/position Size in pixels (w x h) Price 1 x leaderboard above header 728 x 90** responsive web design 3 x text/image ad or 3 x full banner or Image: 200 x 100, text: 300 char. (incl. spaces) 468 x 60** Your benefits: You benefit from a strong media brand. We present your topic to the market. Your advertising message receives the complete attention of the subscribers, all of the ad placements are exclusively at your disposal. Attractive pricing. 3 x medium rectangle 300 x 250 maximum of 4 positions * Size and position in picture illustrative. **Display on mobile devices: scaled to a width of 300 pixels 4, Contents: The range of editorial topics will be agreed with you in advance and compiled by our editors, including a personal message from your organisation. Recipients: 13,000 recipients of EPP-News; 6,500 recipients of EPP-EUROPE-News Send dates: on request Data delivery: 7 days prior to start of campaign via to: auftragsmanagement@konradin.de Formats: GIF, JPG (DOC additionally for text/image ad), tracking code is possible, tracking pixels are not built in (file size max. 60KB). With animated GIF files, only the first frame is displayed in the . Availability: on request 29

30 Extras Video (Prices valid as of , in, plus VAT) Your company Application video Combine your application report in print with a multimedia video. We will manage the production for you! Possible contents: Interview with manufacturers and users, production overview, machinery in operation including detailed shots. At the trade fair Video statement Increase your trade fair success! We create an exclusive video at your booth with our professional team, in collaboration with e.g. your managing director, development manager, product manager, sales manager etc. Moving pictures say more! At the trade fair VideoWall sponsoring Our editors conduct exclusive video interviews and round-table discussions with reputable business partners from market-leading companies in the "TV Studio" located at the Konradin booth. As exclusive sponsor, benefit from your high-profile presence on the sponsor wall Ideal for image and brand building. Position your company as an opinion leader. Videos will be integrated in the YouTube channel of Konradin Industry. Long-range profile, beyond the initial scope of the trade fair visitors. Own videos are freely provided to the sponsors. Benefits and prices (at least 6 weeks lead time) Briefing, treatment, filming on site (1 day), professional voice-over, editing, cutting and post-production sound studio, incl. a correction run. Video (HD quality, length <5min) Promotion via: Newsletter Website YouTube Integration into our Video Library/ website with full text search Video file freely available to you Basic price excluding potential 4, travel expenses All prices without agency commission Further options on request. Benefits and prices (at least 4 weeks lead time) Briefing before the fair, filming with you at the booth (1 hour maximum), professional voice-over, editing, cutting and post-production sound studio, incl. a correction run. Video (HD quality, length < 5 min.) Promotion via: Newsletter Website YouTube Integration into our Video Library/ website with full text search Video file freely available to you. Basic price 1, Can be booked for: Control, Lounges, Anuga FoodTec, ACHEMA, Fachpack, SMT and SPS IPC Drives. Other trade fairs on request. Benefits and prices (at least 6 weeks lead time) Standard Can be booked for: Control, Anuga FoodTec, SMT and SPS IPC Drives. Premium Your sponsor logo visible on the VideoWall and in every video opening credits One video interview in front of the VideoWall, Video file freely available to you. Promotion via: Trade magazine Newsletter Website YouTube 1/1 page 4c ad in the trade show issue of the relevant edition, in addition to your existing bookings 10 sec. video spot at the end of each video (video spot supplied by you, possibly alternating with other sponsors) Basic price per fair 2, ,

31 Extras Address Quality Individual Target Group Approach Konradin Industry offers quality addresses in your target groups and target industries Through extensive measures for address qualification, Konradin Industry has a detailed perspective of the essential core industries. Investment volume in relation to company size (Example: mechanical engineering, industrial sector code 28) 90% of investments are made in companies with more than 100 employees.* This includes: Nutrition and food industry Chemical industry Pharmaceutical industry Metal production and processing Manufacture of metal products Electrical engineering/electronics Precision engineering/optics/metrology Mechanical and plant engineering Vehicle manufacturing Medical technology Number of companies under 50 empl empl. Investment volume rises with increasing company size empl empl empl. Investments in million euros ,000 and more employees This knowledge is utilised by Konradin Industry to convey your advertising messages to the right people in the right companies. The strategy applies equally, whether in the EPP magazine, the EPP-News newsletter, bespoke mailing or when it comes to generating leads for your sales team. With EPP, you have a presence in the right companies. Although there are significantly more small companies than large companies, the volume of investment is growing disproportionately as the operating size increases. With Konradin, within these larger high-investment companies, you are guaranteed to reach the relevant investment decision-makers at all management levels. We would be delighted to provide you with detailed information for your specific target group. Please contact us. Contact: Andreas Hugel, phone , andreas.hugel@konradin.de * Source: Federal Statistical Office, technical series 4, series 4.2.1,

32 Extras Address Rental Mailing (Prices valid as of , in, plus VAT) Address rental Take advantage of our professional addresses to attract new customers for your company. Select addresses for your mailings from our qualified database using criteria such as: Region Industry Company size Function Position Communicate successfully with professional print and ings. Just get in touch. Tip: ings are perfect for invitations to roadshows, open houses and events, trade fairs, webinars, webcasts, product launches and much more. ing We manage your ings to interested and potential customers, including dispatch and reporting. Multiple shots lead to higher success rates. Print mailing Lettershop We manage your complete print-mailing service via our Lettershop from print to dispatch. ing Benefits and prices (at least 6 weeks lead time) Handling: 1 ing, 1 draft (correction), 1 selection, use of the existing template, dispatch, reporting Address rental from 0.75 per address Minimum order value = 1,000 addresses Multiple shots: 1 reminder with same content, same template, same address selection No agency commission on price Handling per address from 0.40 Print mailing services and prices (at least 6 weeks lead time) Handling: 1 selection by industry and function effort-based Creation, handling, postage, dispatch Address rental from 0.55 per address Minimum order value 1, = 2,000 addresses No agency commission on price Detailed information on request. Detailed information on request. 32

33 Lead Generation (Prices valid as of , in, plus VAT) A professional partner for qualified leads What is a 'lead'? A person is interested in receiving information on your products or services and releases their personal contact information (name, job function, company, mailing address, phone or ) to your company in exchange for this information. You can use this valuable contact information according to the German data protection act. Success factors for your lead campaign The achievable number of leads depends on several factors: Topicality of the subject Relevance of the topic for the target group Benefits of your information services Exclusivity of the download offer Size of the defined target group Benefits of 'leads with Konradin Industry' Your lead campaign is individually planned and managed so as to achieve its goals. Precise targeting Explicit interest in your offer. You receive valuable business contacts including opt-in for your sales contact and save on acquisition costs. Data-base quality: see "Address Management" on page 31 Which information services are suitable for generating leads? White papers Webinars/webcasts Software demo version Training videos Exclusive presentations Vouchers How does lead generation work with Konradin industry? Our portfolio for generating leads We develop individual measures with you, based exclusively on your specific goals. Information Lead Information for download Registration Individual solutions Benefits and prices Project set-up from 1, Price per lead (minimum order volume 50 leads) from Company Any questions? We are happy to help! Decisionmaker (No agency commission on price) Defined offers for generating leads via webinar and white paper can be found on the following pages. 33

34 Lead Generation Webinar (Prices valid as of , in, plus VAT) Webinar convey worldwide expertise and generate leads The advantages of a webinar package New contacts get to know potential customers who are specifically interested in your product. Competent implementation based on our webinar experience, we organise your webinar you appoint the speaker. Image enhancement modern forms of media for modern people. Cost and time savings regardless of location, no travel expenses or accommodation costs. Webinar Services and price (minimum lead time 6 weeks) Announcement of your webinar on the website with image text registration page Promotion in newsletter website further appropriate media of Konradin Industry ing of invitations reminders appointment reminders follow-ups Online webinar space and live transmission (approx. 60 minutes), Poll during the live broadcast Professional moderator, inclusion of up to two speakers on your side (live test before broadcast) Registration list including contact details Detailed reporting On-demand webcast after live transmission on the website with image and text Package price 7, (No agency commission on price) Multimedia knowledge transfer share audio and video content or files with the participants. Direct contact in the form of a Q&A chat session and additional polls for a further qualification of leads. Detailed reporting You will receive the results of the polls, the attention rate and the average length of stay during a webinar. Webinar recording We record your webinar and put it online as an on-demand webcast on our websites additional lead generation. Options at extra charge: Leads (after live webinar) Details: Please ask for your webinar checklist. Data delivery: via to industrie.online@konradin.de from 70.00/lead 34

35 Lead Generation White paper (Prices valid as of , in, plus VAT) White paper Fixed running time Concept and benefits 3 months presence via our website. Teasers ensure traffic and you receive all the leads generated for your disposal. Your proof of competence: Position yourself as proficient business partner with your white paper. Potential business contacts: Find the people who are really interested in your technologies or products direct qualified leads for your sales team. White paper Pay-per-Lead Concept and benefits You have an interesting white paper which will be released exclusively via Konradin, or which will only be available elsewhere subject to prior registration. We match the number of leads in the desired target group. Based on this white paper offer, we generate qualified leads within the specified target group and at the specified quantity. Lead guarantee! White paper Fixed running time Benefits and prices Integration of your white paper on the website with image and text Promotion via Newsletter Website additional relevant media of Konradin Industry Running time of 3 months, including leads 1, (No agency commission on price) Options at an extra charge: Leads after expiry of the 3-month running time Drafting of white paper by specialist editor and/or English language variant Details: Please request your white paper checklist Data delivery: via to industrie.online@konradin.de from 70.00/lead on request White paper Pay-per-lead Benefits and prices Integration of your white paper on the website with picture and text Target-group-compliant selection from our database (2 selection criteria: function and industry) Audience targeting via s to achieve your guaranteed leads Promotion via Newsletter Website additional relevant media of Konradin Industry Project set-up 1, Price per lead (minimum order volume 50 leads) from 70.00/lead (No agency commission on price) Further options: on request Details: Please request your white paper checklist Data submission: via to industrie.online@konradin.de 35

36 Event 6 th InnovationFORUM Germany (Prices valid as of , in, plus VAT) 6 th InnovationFORUM Germany March 7, 2018 in the Böblingen Congress Hall Theme 2018: Process optimization/data integration InnovationFORUM is an established platform with a high value for attendees and an extensive range of services for participating partners. Owing to the previous events, it has become one of the most important industry meetings, a venue where experts can retrieve information and exchange experiences. 6 th InnovationFORUM Germany Services and price Event organisation, location, catering, moderation 20 minute lecture time for your company Circa 6 m² exhibition space in the foyer Extensive event promotion in the media brands EPP and EPP EUROPE 2/1 page partner presentation in special publication 6th InnovationFORUM 2018 in EPP, issue 1-2/2018 of List of attendees On-demand leads to online presentation Video support (video interview and recording of the lecture) Price (Price without agency commission) 6, Previous partners (excerpt): Take advantage of these Konradin events by becoming our event partner! To find offers for forthcoming events, please visit: An overview of all events can be found at: 36

37 Event 3 rd InnovationFORUM Hungary (Prices valid as of , in, plus VAT) 3 rd InnovationFORUM Hungary May 17, 2018, Royal Castle, Gödöllö Theme 2018: Process optimization/data integration in the global competition The InnovationFORUM Hungary at the new location in Gödöllö will focus on the special situation of South East Europe in the global competition context. Just like the InnovationFORUM Germany, it is an established platform with a high value for attendees and an extensive range of services for participating partners. 3 rd InnovationFORUM Hungary Services and price Event organisation, location, catering, moderation 20 minute lecture time for your company Circa 4 m² exhibition space in the foyer Extensive event promotion in the media brands EPP and EPP EUROPE 2/1 pages partner presentation in EPP EUROPE May List of attendees On-demand leads to online presentation Video support (video interview and recording of the lecture) Price (Price without agency commission) 6, Previous partners: Take advantage of these Konradin events by becoming our event partner! To find offers for forthcoming events, please visit: An overview of all events can be found at: 37

38 Event LED meets SMT (Prices valid as of , in, plus VAT) 1 st expert forum LED meets SMT October 25, 2018, Regensburg Processing modern LEDs in SMT production places quite a few LED-specific demands on experts. There are themes such as the various LED lighting classes, their different surface types depending on the design type or fields such as assembly precision. LED meets SMT - The new forum for anyone working in electronics manufacturing who wants to process LEDs. The event will be hosted in cooperation with OSRAM Opto Semiconductors in Regensburg. Just like the established innovation forums by EPP, it is conceived as platform with high user value for attendees and an extensive service portfolio for the partners. A highlight for attendees will be the guided tour through OSRAM s SMT lab. A maximum of 8 partners will be given the opportunity to offer their solutions for SMT production with LEDs. Partners will cover their topics exclusively. LED meets SMT Services and price Event organisation, location, catering, moderation 20 minute lecture time for your company Circa 4 m² exhibition space in the foyer Extensive event promotion in the media brands EPP and EPP EUROPE 2/1 pages partner presentation in EPP EUROPE October List of attendees On-demand leads to online presentation Video support (video interview and recording of the lecture) Price (Price without agency commission) 6, Take advantage of these Konradin events by becoming our event partner! To find offers for forthcoming events, please visit: An overview of all events can be found at: 38

39 B2B Decision-Maker Analysis B2B Decision-Maker Analysis 2017, Deutsche Fachpresse B2B Decision-Maker Analysis 2017 For years, Deutsche Fachpresse, the German trade press association, has been observing the use of specialist media in Germany through extensive studies. Current key findings are: Specialist media are top influencers of professional decision-makers in Germany. Specialist media are the source of information most frequently used by professional decisionmakers and have the strongest influence on decision-makers in the most important phases of the purchasing process (customer journey). Print stays the authority in the market. Who and what is important in the industry sector/ occupational group? Most decision-makers look up the response to this question in printed trade magazines. This is confirmed by 5.3 million respondents: "Is credible, meaning the information is neutral and reliable" 5.1 million respondents: "Conveys which products and services a provider currently offers" Use of B2B information resources by professional decision-makers within the last 12 months Specialist media print+digital total (net) One or more trade magazines/print Digital offers* from specialist media Digital offers* from companies Events (conferences/ meetings/seminars) Field service/representative visits One or more trade fairs in Germany/abroad Decision-makers expect advertising presence in trade media: 76% agree: "Companies regularly advertising in trade media demonstrate that they are important players in the market" Personally addressed direct advertising (by mail) Customer magazines from companies *Websites, social media, newsletter, apps Figures in %, last 12 months At least occasional use Regular use 39

40 Website Industrie.de (Prices valid as of , in, plus VAT) Industrie.de the portal for industry Your benefits as an advertiser responsive web design On the Industrie.de website, we provide you with comprehensive and clearly structured information on current industry trends and give you background information on relevant topics in the sectors mechanical engineering, automotive, electronics/electrical engineering, quality assurance and process engineering. Use Industrie.de for advertising that reaches a broad target audience and combine it with the Konradin Industry websites relevant to your needs. Importance of digital trade media services for B2B decision-makers Target group: Managing directors, technical and commercial managers, executives and specialists. In brief: As the online presence of the industry magazines of the Konradin Media Group, industrie.de provides a unique synthesis of expertise and is the DACH region s information portal for the process industry and associated service providers. The exceptional content of industrie.de includes current news, a feature article archive, company database, newsletter, relevant links, new products, technical trends and much more. Advertising formats and prices: See next page for overview of standard formats. Other advertising formats on request. Please supply the correct advertising materials for mobile options. You can find more information and technical details at media.industrie.de. Conveys which products and services a supplier is currently offering Offers sound information on the evaluation of products and solutions I use it to be up-to-date with current industry developments Shows the experience others have made with products and solutions 74% 71% 68% 64% 12% 86% 13% 84% 15% 19% 83% 83% I use it to obtain information on developments regarding products in service and relevant suppliers. 67% 14% 81% applies (1-3) partially applies (4-5) B2B Decision-Maker Analysis 2017, Deutsche Fachpresse Cross-media increases success! Campaigns that utilise more than one media channel are more successful, as they increase the impact of your advertising and deepen the impression you make on customers. We have a powerful media network to help you achieve this objective. 40

41 Advertising format Position on desktop and tablet Desktop Size in pixels (w x h) Mobile Tablet Mobile Smartphone Positioning Mobile Smartphone Size in pixels (w x h) Price per week Leaderboard/ large leaderboard On all pages 728 x 90 or 970 x 90 scaled Mobile content ad 6 : x Skyscraper/ wide skyscraper On all pages 120 x 600 or 160 x 600 (wide) scaled Mobile content ad 6 : x Hockeystick or wallpaper with background colour* On all pages 728/970 x 90 and 120/160 x 600 *Please specify background colour as HEX code. scaled Mobile content ad 4 : x 75 1, Frame ad On all pages 120 x 600 and 1,125 x 90 and 120 x 600 Hockeystick scaled Mobile content ad 4 : x 75 1, Billboard On all pages 970 x 250 scaled Mobile content ad 4 : x Medium rectangle On all pages 300 x 250 scaled Mobile medium rectangle 1 : x Video ad (medium rectangle) On all pages 300 x 250 scaled Mobile medium rectangle 1 : x Size and position in illustration indicative; rotating position. Data delivery: 7 days before start of campaign by to auftragsmanagement@konradin.de Formats: GIF, JPG, HTML5 (responsive), redirect (file size max. 80KB). Please create HTTPS-compatible HTML5 and redirect files. Video ad format: MPEG4 (file size max. 30 MB). Additional ad formats: Native advertising, see page 24 Premium company profile, see page 26 *Does not apply to selected theme pages and company profiles Media Kit 2018 EPP Website: industrie.de 41

42 The job portal for your success! fachjobs24.de is the job portal of the Konradin Publishing Group. Fachjobs24.de represents a unique media network built upon 60 print and online brands with the highest level of professional competence. The magazines and websites are used by readers and users predominantly as a source of professional information and cover the most important industry sectors. With your job advertisement in one of our six industry channels, you will directly address the future specialists and executives within your precise target group. 27 print partners with 570,190 print editions per month 33 online partners with 8,094,930 PIs per month 4,761,545 visits per month Architecture and Design 231,270 PIs, 71,065 visits, 71,150 print run copies Crafts 578,450 PIs, 178,670 visits, 70,390 print run copies Knowledge 6,989,250 PIs, 4,328,680 visits, 182,100 print run copies Optometry 47,520 PIs, 20,180 visits, 13,850 print run copies Working World 41,800 PIs, 10,170 visits, 16,800 print run copies Industry 206,640 PIs, 152,780 visits, 215,900 print run copies Double combo package print 30% discount on adver tising rates for placements in two magazines Triple combo package print 40% discount on adver tising rates for placements in three magazines 42

43 With your job advertisement in the Industry channel, you will reach an unprecedented functional array of qualified specialists and managers. Industry The Industry channel comprises a total of 24 trade magazines and professional online portals for the industry s decision-makers, making it one of the most diverse brands in German-speaking markets. PRINT JOURNAL ONLINE Industry 1/4 page 1/2 page 1/1 page Circulation/frequency p.a. Channel Automationspraxis 1, , , ,100 copies 10x Beschaffung aktuell 2, , , ,100 copies 10x cav Prozesstechnik für die Chemieindustrie 1, , , ,700 copies 15x dei die ernährungsindustrie 1, , , ,100 copies 10x elektro AUTOMATION 1, , , ,100 copies 12x EPP Elektronik Produktion & Prüftechnik 1, , , ,200 copies 7x Industrieanzeiger 1, , , ,100 copies 34x KEM Konstruktion 1, , , ,600 copies 10x mav Innovation in der spanenden Fertigung 1, , , ,100 copies 10x medizin&technik 1, , , ,000 copies 6x Pharmaproduktion 1, , , ,100 copies 5x QUALITY ENGINEERING 1, , , ,700 copies 4x Price for 4 weeks in the Industry channel of fachjobs24.de With print booking, the respective online channel is complimentary for 4 weeks! All print ads set to type area, specific formats are available upon request, prices in plus VAT., all print rates indicated are valid for 4-colour print. Publication rates are provided by the publisher and are valid as of January

44 Konradin Industry The Network of Expertise for Industry 18 cross-media brands form the network of expertise for industry The Konradin Industry portfolio comprises 18 industrial media brands. The range of trade magazines is complemented by individual websites and newsletters for each respective title. In addition to this, there are focused online portals. Trade events, which are carried out by individual media brands or in collaboration, round off the consummate brand portfolio. The professional trade media of Konradin Industry primarily reach audiences within the sectors electrical engineering, food and nutrition industry, automotive engineering, precision mechanics/optics, mechanical and plant engineering, medical technology, metal production/working and the pharmaceutical and chemical industries. Automationspraxis FOR: Managing directors, plant managers, production managers, master craftsmen, planning engineers IN: Production companies in all industries EPP Elektronik Produktion + Prüftechnik FOR: Managing directors, technical managers, quality managers, skilled workers in production and development IN: Electronics prod./testing medizin&technik FOR: Managing directors, heads of design/development, production, product managers, quality managers IN: Medical technology Beschaffung aktuell FOR: Board members, managing directors, heads of area/department in purchasing, materials management and logistics. IN: All industries, focus on companies with 500 employees and more EPP EUROPE FOR: Managing directors, technical managers, quality managers, skilled workers in production and development IN: Electronics production and testing international/in English medicine& technology FOR: Managing directors, heads of design/development, production, product managers, quality managers IN: Medical technology international/in English 44

45 cav process technology for the chemical industry FOR: Managing directors, technical managers, plant managers IN: Chemical/pharmaceutical industry, suppliers/manufacturers of plants and equipment Industrieanzeiger FOR: Managing directors, techn./commercial managers IN: SMEs in mech. engineering, metalworking and processing, automotive, plastics processing and electrical engineering Pharmaproduktion FOR: Plant/production managers, technical management, IN: Pharmaceutical industry, suppliers/manufacturers of plants and equipment cpp process technology for the chemical industry FOR: Managing directors, technical managers, plant managers IN: Chemical/pharmaceutical industry, suppliers/manufacturers of plants and equipment international/in English dei die ernährungsindustrie FOR: Managing directors, technical managers, production managers IN: Food and beverage industry Industrie.de is the information portal for the process industry and associated service providers. KEM Konstruktion FOR: Heads of design/ development, design/ development engineers, technical management IN: Mechanical and electrical engineering QUALITY ENGINEERING FOR: Persons responsible for quality in management and production IN: Manufacturers with focus on mechanical engineering, metals, plastics, automotive Sicherheitsbeauftragter FOR: Managing directors, safety officers, specialists for occupational safety, safety engineers IN: All industries elektro AUTOMATION FOR: Technical management, automators, heads of design engineering/development, system integrators IN: Mechanical engineering, electrical engineering and other automation-intensive industries mav Innovation in der spanenden Fertigung FOR: Production managers, technical managers, CEOs IN: Metal working and processing, mechanical engineering, automotive Sicherheitsingenieur FOR: Managing directors, specialists for occupational safety, safety engineers IN: All industries 45

46 Konradin Industry The Network of Expertise for Industry Our portfolio for your successful target-group communication Media advice and campaign planning We will advise you competently and comprehensively on all your media planning needs within the network of Konradin Industry. Working closely with you, we select the appropriate channels and media brands. Extras for your target-group marketing Extras such as Lead Generation, Video or Address Rental are just a few of the media channels available to reach your target group. Talk to us, we provide you with the relevant options. Optimising your advertising material With our experience in advertising efficacy research, we support you in developing your customized campaign, helping you to achieve your specific communication objectives. Printing your products Corporate publishing B2B market and media research KonradinHeckel is your specialist for the complete production of catalogues. konradin-printshop.de Order your printed matter easily and at a good price directly at Our corporate publishing experts develop and realise corporate communication measures tailored to your target group, such as customer magazines, specialist online portals or events 100% individually. Whether you are considering advertisement tests, brand image or brand awareness studies, we have extensive experience in B2B market research and work closely with qualified institutes. We can conduct efficient and affordable surveys on your behalf. Talk to us! We will gladly advise you and put you in touch with the relevant departments of our company. 46

47 Media Advice Julia Knapp Walter Schwager konradin.de konradin.de General Advertising Manager Andreas Hugel konradin.de Michael Hannemann konradin.de Martina Lebherz Pfullingen konradin.de Martin Sellig konradin.de Helmut Bolldorf Angelika Hörmann Melanie Müller Helga Schönholzer Würzburg konradin.de konradin.de konradin.de IFF Media AG Technoparkstr. 3 CH-8406 Winterthur h.schoenholzer@iff-media.ch Manuela Bumler Johannes Hucke Ingo Neubert Iris Villeggiante manuela.bumler@ konradin.de johannes.hucke@ konradin.de ingo.neubert@ konradin.de iris.villeggiante@ konradin.de Irena Dantele Dunja Jakob Walter Rojan irena.dantele@ konradin.de Heike Durz Fellbach heike.durz@ konradin.de dunja.jakob@ konradin.de Ann-Kathrin Klemmer ann-kathrin.klemmer@ konradin.de Schwifting walter.rojan@ konradin.de Clemens Scheffler Langenhagen clemens.scheffler@ konradin.de Your quick link to us: Phone Fax media.industrie@konradin.de ihre-mediaberater 47

48 The Network of Expertise for Industry 18 media brands for the industry with more than 150 publication dates per year and more than 250,000 copies distributed monthly. 13 industry websites with about 470,000 page impressions every month! WEBSITE the online magazine TRADE MAGAZINE also as an e-paper NEWSLETTER the regular e-newsletter 109 webinars as of June With up to 280 registrations! More than 1,000 videos (as of June 2017) on the YouTube channel of Konradin Industry. With more than 190,000 views. Approx. 14 trade events per year. Experts from the profession for the profession. With up to 1,000 participants. 30 newsletters per month, with a total of around 120,000 opt-in recipients. Use our comprehensive market presence for your dialogue with the industry and your target audience and benefit from practical experience and unrivalled communication skills. LEAD GENERATION via webinars, white papers and so on EXTRAS e.g. videos, market research, address rental, corporate publishing and much more TRADE EVENTS including collaborations Sicherheitsbeauftragter Sicherheitsingenieur 48