Corporate Profile. Korean goods gateway of the Philippines

Transcription

1 Corporate Profile Korean goods gateway of the Philippines

2 ABOUT NEXTRADE Nextrade Philippines, Inc. aims to develop the brand & its services in the most effective and healthiest way. Nextrade Philippines, Inc. strives on the expansion on globalization by providing the best possible merchandise available with a refreshing incisive approach to suit the needs of today's complex and demanding market. Our group's combined efforts, in-depth industry resources and experience in practical marketing and management enables us to maintain a competitive advantage. By working in close partnership with our clients, we create, develop and implement the following business solutions for optimum efficiency, profitability and distribution effect; Identifying potential demand and developing brands to suit each local market Developing marketing and point of sale strategies Designing and executing distribution plans Identifying and forming alliances with distribution partners Today, Nextrade Philippines, Inc. continues to offer the very best quality and variety products in which it specializes.

3 MISSION & VISION OUR MISSION We are a family of passionate people committed to providing unique and exciting products to suit a dynamic consumer market. Our mission is to offer unsurpassed customer service and superior quality products, while always keeping in mind our shared responsibility in ensuring sound human health and natural Environment. OUR VISION As a team bound by integrity, enthusiasm and respect for others, we are empowered to accomplish our mission. With a revolutionary outlook, we initiate and encourage change, taking responsibility for our actions in pursuit of excellence.

4 MCL GROUP OF COMPANY MCL Group of Company Nextrade Philippines, Inc. is a member of MCL Group of Company. MCL Group of Company provides the premium services across the various industries such as importation, logistics & distribution, real estimate, investment, cosmetic brand as well as the family restaurant. International Goods Importation & Distribution Exportation of the Korean products Real Estate & Property Investment Securities Trading in Equities Market NexTrade Philippines, Inc. NexTrade Korea Supply Management Colossus Property Inc. Mercantile Securities Corp. KOREA based cosmetic brand franchise Medical supplies & Equipment distribution Non-Life Insurance Agency US based family restaurant franchise too cool for school Progressive Medical Corp. PBP Insurance Agency, Inc. BG Corp.

5 COMPANY ORGANIZATION Company Organization All departments in NEXTRADE maintain a clear segregation of duties and responsibilities. At the same time, we have active interaction between one and the other in order to deliver the project faster and SURE-quality. CENTRAL OPERATION & MANAGEMENT SALES OPERATION IMPORT & LOGISTICS KOREAN SALES LOCAL SALES MARKETING & PROMOTION ACCOUNTING PURCHASING WAREHOUSE COORDINATOR GROUP COORDINATOR GROUP CONTENTS PROVIDER LEGAL & PUBLIC PRODUCT R&D INVENTORY MERCHANDISER GROUP PRODUCT TRAINING REPORT & ANALYSIS SHIPMENT LOGISTICS SALES & MARKETING SUPPORT HR/ADMIN/IT BFAD PROCESSING

6 PARTNER BRANDS WIDE SELECTION OF THE PRODUCTS We carry more than 1,500 SKUs/Products featured with snacks, noodles, frozen, beverage, coffee and teas, condiments, seasonings, ice cream products and even non-food products such as shampoo, soup and the cosmetics. We are closely working with the major manufacturers in Korea in order to bring the quality products and wider selection.

7 NEXTRADE s DISTRIBUTION PROCESSING It s the special DISTRIBUTION PROCESSING Nextrade is not only fill up the stocks. We process the distribution & logistics with step-by-step procedure. Research & Development Market & Distribution Marketing & Promotions Sales Management Service Maintenance

8 NDP REASEARCH & DEVELOPMENT Research & Development We study the full contents of imported product and develop how the said product to fit into our clients daily consumer market in the Philippines. Understanding of the Product & Market Coming up with the best understanding of the product & market based on series of studies. Set the target Setting up the target based on the needs of the clients. Contents development Developing the contents of the product where it supports to the needs of the clients. Basic set-up for the marketing & promotions Working on the realistic marketing & promotion plan based on the needs of the clients.

9 NDP MARKET & DISTRIBUTION Market & Distribution We are closely working with the mainstream food distributors in the Philippines. With our systematic shipment and delivery schedule based on the firm and stable stock management, we serve all our customers and market group across the nation-wide scale.

10 NDP MARKET & DISTRIBUTION Market & Distribution Distribution in SM As of today, SM runs more than 100 large scale supermarket outlets all over the Philippines. SM Prime Holdings is the Philippines largest mall operator owns and runs world-class malls all over the Philippines, China and US, providing millions of square meters of floor area for a fully integrated shopping, dining and entertainment experience. As the retailer, SM Supermarket (41 outlets) is the most dominant player in the food retail industry today. Savemore Market (34 Outlets) offers the convenience of a first-class indoor wet market, groceries while it caters primarily to budgetconstrained households. SM Hypermarket (30 Outlets) is a new retail format of combining a supermarket with a department store providing one-stop shopping concept.

11 NDP MARKET & DISTRIBUTION Market & Distribution Robinsons Supermarket is one of the largest supermarket chains in the Philippines today featured with 51 branches nation-wide. Robinsons Supermarket belongs to the Robinsons Retail Group along with Robinsons Department Store, Handyman Do-It-Best Center, Robinsons Appliances, Top Shop, Dorothy Perkins, Wallis, Toys-R-Us and True Value. Rustan s Supermarket is a pioneer in modern grocery retailing having introduced many innovations that are still being imitated to this day. It is defined, to a large extent, the very concept of modern food retailing in the Philippines. To date, Rustan s Supermarket has 20 branches in Metro Manila and 2 branches in Cebu. PUREGOLD opened its first branch in Mandaluyong City, Metro Manila in The store offers a wide array of goods from groceries, apparel, household accessories and furniture at very affordable prices. Today, it has grown into a giant retail chain with more than 50 stores nation-wide. S&R is a membership shopping club modeled after the warehouse membership shopping chains introduced in the United States. The core concept is to deliver significant value to member-customers through an effective and efficient system anchored on aggressive buying, low-cost distribution and streamlined operations. 4 stores are available in Metro Manila and 1 store is located in Cebu. Walter Mart is the first community shopping center format in the southern Luzon. Today, there are 11 stores available in the major cities of the country.

12 NDP MARKET & DISTRIBUTION Market & Distribution With our wide range of distribution line, we find the most effective way in approaching the needs of the customers at his/her personal level. We maintain at least 3 bays per outlet with major supermarkets nation-wide.

13 NDP SALES MANAGEMENT & MONITORING Sales Management We cover the whole nation with the individual divisions through the years of experience, so called; PONT-TO-POINT MANAGEMENT. Our well educated and organized coordinator groups are deployed at the key cities and regions everyday across the nationwide to manage the product display, stock management as well as the field research and development. All our delivery trucks are equipped with GPS tracking where it gives us a real time monitoring as well.

14 NDP MARKETING & PROMOTION Marketing & Promotions In-store Shelf marketing, Cooking demo, Product sampling, Sales promotion, Billboard, Newspaper, Radio advertising, Viral marketing activities through on/offline and many more. MEDIA & OUTDOOR APPROACHES

15 NDP MARKETING & PROMOTION Marketing & Promotions In-store Shelf marketing, Cooking demo, Product sampling, Sales promotion, Billboard, Newspaper, Radio advertising, Viral marketing activities through on/offline and many more. VISUAL MERCHANDISING

16 NDP MARKETING & PROMOTION Marketing & Promotions In-store Shelf marketing, Cooking demo, Product sampling, Sales promotion, Billboard, Newspaper, Radio advertising, Viral marketing activities through on/offline and many more. EXHIBITION

17 NDP MARKETING & PROMOTION Marketing & Promotions In-store Shelf marketing, Cooking demo, Product sampling, Sales promotion, Billboard, Newspaper, Radio advertising, Viral marketing activities through on/offline and many more. IN-STORE HIGHLIGHT

18 NDP MARKETING & PROMOTION Marketing & Promotions In-store Shelf marketing, Cooking demo, Product sampling, Sales promotion, Billboard, Newspaper, Radio advertising, Viral marketing activities through on/offline and many more. COOKING DEMO

19 NDP MARKETING & PROMOTION Marketing & Promotions In-store Shelf marketing, Cooking demo, Product sampling, Sales promotion, Billboard, Newspaper, Radio advertising, Viral marketing activities through on/offline and many more. PRODUCT SAMPLING

20 NDP MARKETING & PROMOTION Marketing & Promotions In-store Shelf marketing, Cooking demo, Product sampling, Sales promotion, Billboard, Newspaper, Radio advertising, Viral marketing activities through on/offline and many more. JOINT PROMOTION

21 NDP MARKETING & PROMOTION Marketing & Promotions In-store Shelf marketing, Cooking demo, Product sampling, Sales promotion, Billboard, Newspaper, Radio advertising, Viral marketing activities through on/offline and many more. LOCAL K-POP EVENT

22 NDP MARKETING & PROMOTION Marketing & Promotions In-store Shelf marketing, Cooking demo, Product sampling, Sales promotion, Billboard, Newspaper, Radio advertising, Viral marketing activities through on/offline and many more. FLASH MOB PROMOTION

23 NDP MARKETING & PROMOTION Marketing & Promotions In-store Shelf marketing, Cooking demo, Product sampling, Sales promotion, Billboard, Newspaper, Radio advertising, Viral marketing activities through on/offline and many more. EVENT SPONSORSHIP

24 NDP MARKETING & PROMOTION Marketing & Promotions In-store Shelf marketing, Cooking demo, Product sampling, Sales promotion, Billboard, Newspaper, Radio advertising, Viral marketing activities through on/offline and many more. ONLINE PROMOTION

25 NDP SALES MANAGEMENT & MONITORING Service Maintenance Nextrade continuously build up the firm and faithful business relationship with the clients in order to maintain the quality customer service level. With this, we can also study on the trend of the market and provide the right support and sales tools to develop sales growth. Continuous marketing & promotions Coming up with the effective marketing & promotion tools based on the season or market trend. Buyer Communication Communicating with buyers in a regular basis in order to provide a high quality of customer service. Manufacturer Communication Communicating with manufacturers in a regular basis in order to develop more customized services for Philippines market. Stock management & Logistics Real time updates from field coordinator groups for stock management and GRP tracking of logistics.

26 NEXTRADE PHILIPPINES, INC. Unit 801, Fort Legend Towers, 3rd Ave., Cor., 31st St., Bonifacio Global City, Taguig, Philippines Telephone: Fax: info@nextrade.com.ph