Coaching Programme. Stop Struggling. Start Growing.

Transcription

1 Coaching Programme

2 What do you want to achieve in the next 90 Days? More importantly, how can we and our members specifically help you? My name is Fraser Hay, and founder of Grow Your Business Club. I m a former Scottish & UK Shell Livewire winner, Royal Bank of Scotland and Prince s Trust Business Youth Scotland Winner, have over 300 videos on You Tube, and I ve written and published 10 books on small business marketing on Amazon. I ve tested hundreds of marketing approaches over the years, and want to share with you what I ve learned from the mistakes I made, so you don t have to. I also want to introduce you to some friends of mine, who are all prepared to help you Grow Your Business

3 Struggling with your marketing online or offline? Can you identify 3 areas that you need, want or simply must address?

4 Stop Struggling. Start Growing..in 90 days or less with The 90 Day Marketing Plan Coaching Programme Everything you need to plan and execute your marketing for the next 90 Days

5 1.0 Situation Analysis Struggling to find clarity, vision and purpose? 1.0 Situation Analysis You will discover what s holding you & preventing you from achieving your marketing objectives in the following areas: Marketing Management, Planning & Reporting Market & Marketing Research Online, offline & mobile Promotion Conversations, engagement & keep-in-touch strategies Branding, Communications & Messaging Public Relations Sales & selling & conversions

6 2.0 Positioning Struggling to confirm what your prospects need, want and crave? 2.0 Positioning 1/3 On the coaching programme we take you by the hand, step-bystep, and share proven, powerful & practical tactics such as: Create a Prospect Profile so you will know exactly who it is you re targeting online Know exactly where suspects, prospects and Joint Venture Partners hang out & what they re discussing. Determine what their likes, dislikes, wants, needs, pains and frustrations are, and how your products and services can address, fix or solve every of their problems. Build your list fast by knowing how to approach potential Joint Venture Partners and how to pitch them your ideas and propositions on a revenue share basis.

7 2.0 Positioning Struggling to determine how much you should be (or need to be) charging? 2.0 Positioning 2/3 On the coaching programme we help you to master the simple things that your competitors may well be already doing: Determine exactly how many leads & signups you need to give you the revenue you want. Determine exactly how much traffic you need to give you the revenue you want. Determine exactly how much your time is really costing you & how you can save days, even weeks of your valuable time. Determine how much you should be charging for your hourly and daily fees if selling yourself through elance or odesk.com Determine your cost per sale, your cost per lead, and how to calculate the Life Time Value for each of your customers.

8 2.0 Positioning Struggling to determine why prospective customers do business with your competitors? 2.0 Positioning 3/3 On the coaching programme we take you by the hand, step-bystep, and share proven, powerful & practical tactics such as: Do specific Keyword Analysis and research & find out which phrases are pulling prospective clients to your competitors Identify who your competitors are and which channels they re successfully using to market themselves online. Get instantly notified every time your competitors try a new marketing approach online Track & monitor 100% of your promotional activities online Calculate to the penny what your ROI is for shareholders, stakeholders and investors. And much, much more!

9 3.0 Packaging Struggling to improve your cash flow or get fans & followers to actually spend money? 3.0 Packaging 1/3 On the coaching programme we take you by the hand, step-bystep, and share proven, powerful & practical tactics such as: Turn your linkedin profile into highly charged marketing magnets pulling in fans, friends & followers 24/7 Create 7 NEW powerful passive revenue streams thus increase the Life Time Value of each & every customer Satisfy the 8 information needs of prospects online Avoid 10 common mistakes that the majority of your competitors make with their Linkedin profile. Discover 10 ways to protect your brand name online

10 3.0 Packaging Struggling with technology and getting overwhelmed with too much to do? 3.0 Packaging 2/3 When it comes to helping you prepare for online domination, there are simple, powerful online tactics we want to share: Configure your wordpress blog faster than a full time techy Know which 12 must have, essential plugins to get for your marketing arsenal Discover which 27 online resources you must tell when you add new content to your blog. Discover the one widget you must integrate to your wordpress blog that increase conversions by 215%. Discover 50 reasons, and all the inspiration you need to decide why to write a blog and

11 3.0 Packaging Struggling to educate, wow or impress your target audience online? 3.0 Packaging 3/3 You need to be able to identify those information needs but more importantly, you need to be able to satisfy them. Discover: 70 commercial reasons why you should be using twitter How to increase hits, clicks & revenue simply by re-purposing your blog content How to legally scrape, and re-syndicate other people s content and publish it on your site The one and only word press theme you ll need for ALL your websites Discover over 20 ways that you can demonstrate your expertise online, and much, much more!

12 4.0 Promotion Struggling to generate fans, friends, followers online? 4.0 Promotion 1/4 On the coaching programme we take you by the hand, step-bystep, and share proven, powerful & practical tactics such as: Create an affiliate, advocate & JV partner profile, so that you know exactly who to find & where they re hanging out online Know how to set up, configure, administer and promote your affiliate program and reach over 100,000 affiliates online Discover how one tactic pulled in over 27,000 people to a page and continues to do so FREE of charge, every single day Discover how to get your profile listed on page #1 on the Linkedin Global Search Results with a 5 minute technique. Increase views, likes & comments on your YOUTUBE videos

13 4.0 Promotion Struggling to find the best routes, channels & tactics to reach your target audience? 4.0 Promotion 2/4 Your market needs what you have, so you need to reach out to them, engage with them and start a conversation. Master: How to post on 50 groups on Linkedin simultaneously creating backlinks and traffic to your designated page How to post on ALL your social bookmarking accounts simultaneously creating more backlinks & traffic to your site A professional must have tactic for generating over 1000 backlinks to your site within 24 hours. Discover the power of guest blogging on other people s sites and even how to get paid for doing it. Discover how to add comments on other people s blogs and create backlinks to your site almost instantly.

14 4.0 Promotion Struggling to generate signups, downloads or requests for proposals? 4.0 Promotion 3/4 On the coaching programme we take you by the hand, step-bystep, and share even ore powerful promotional tactics such as: Discover the 25 most visited virtual shopping malls online and how to get your products on display and generating cash Dominate your niche with a fool proof step by step system for getting your entire website indexed and found by Google We share the top 8 resources for planning, promoting, presenting and profiting from your webinars & online events. How to post automatically on to your facebook, twitter, Linkedin and 30 other social sites at the click of a button Discover which search directories generate DO FOLLOW backlinks to your site.

15 4.0 Promotion Struggling to generate back-links & pre-qualified traffic to your website? 4.0 Promotion 4/4 It s time to get your message (and solution) out to those who need it & we help you do just that on our coaching programme. You ll learn which article directories, ebook directories, & PR directories to submit your content to, and why. Discover the power of mobile marketing, and how to create your own APPs for FREE Yes FREE. Local Marketing. Discover how you can raise your profile locally to get appointments & bums on seats for workshops Become more efficient, and profitable saving hours of work by automating daily & weekly social media marketing tasks. And much, much more!

16 5.0 Persuasion Struggling to get engage, qualify and close prospective customers online? 5.0 Persuasion 1/4 On the coaching programme we take you by the hand, step-bystep, and share proven, powerful & practical tactics such as: Know which classified ad sites that you SHOULD have ads on Exactly what motivates fans, friends & followers to action online How to laser in on their emotional Triggers 40 traffic pulling, signup generating headlines, subject lines and status updates that you can personalise and use almost instantly How to write powerful copy to get your s opened & read 20 proven headline styles & how to effectively write each of them.

17 5.0 Persuasion Struggling to get paid what you re worth and paid up-front? 5.0 Persuasion 2/4 You need to persuasively communicate how you can fix, solve & address prospect s needs. To do that, we provide you with: A complete copy of the 12 step QUILL Copywriting System 19 specific words that make your headlines PULL like crazy the 7 steps for turning features into sales-generating benefits. how to add emotional triggers that increase the desire to buy. 15 proven freebies you can give away to increase conversions Discover the 8 step BUYING PROCESS all commercial buyers use when deciding what to buy... and how to sway their decision! Discover the deadly power of Buyers Remorse & how to avoid it

18 5.0 Persuasion Struggling with sending lots of proposals by but not winning the deals you want? 5.0 Persuasion 3/4 Are you happy with the level of sales from your website? What about signups & downloads? I don t suppose you d like to : Discover the most powerful ways to position your product or service so fans, friends & followers are salivating in anticipation of getting their hands on what you offer How to find the head-turning hook that reels customers into your site, blog or squeeze page like crazy! Discover at least 15 different pain indicators that you can refer to in your copy getting your readers to say ouch that s me what next? Receive Fill-in-the-blank templates with INSTRUCTIONS and SAMPLES that make your copy practically write itself

19 5.0 Persuasion Winning fans, friends & followers online, but struggling to close or convert them into sales? 5.0 Persuasion 4/4 If you want to get paid what you re really worth, then sign up to our 90 day marketing coaching programme and... Receive a 21 point checklist for increasing your conversions online How to quantify your prospect s pain & prove your solution costs less than the pain they are experiencing. Discover the 19 Buyer Attributes that have changed since the introduction of social media marketing & how you can leverage this Discover 12 ways to reduce or eliminate RISK from prospect s minds Learn which questions to ask to pull your readers into the page

20 6.0 Performance Struggling to prove to your stakeholders, shareholders or loved ones, that it s all working? 6.0 Performance 1/4 On the coaching programme we take you by the hand, step-bystep, and share simple, effectve ways to monitor & report: Which KPIs to track & which ones not to track Your cost per lead How Many Visitors are coming to each of your pages Your cost per sale Which Headline pulls best How Many Unique Visitors visit your site each day Exactly which profile blog, ad, or sales page pulls best Exactly which Channel gets the best results

21 6.0 Performance Struggling to lower marketing acquisition costs, increase ROI & cash in the bank? 6.0 Performance 2/4 You need to focus on what s working, and improve what s NOT. We want to help you prove your marketing is working. Discover: The Average Duration of a Visit on your site Which PROACTIVE tasks within each channel work best Which is the most popular page on your site Which INTERACTIVE tasks within each channel work best Which page, people are leaving your site by Which REACTIVE tasks within each channel work best Which product is selling better than others Which geographical area fans, friends & followers are from

22 6.0 Performance Struggling to determine which marketing strategies yield the best results? 6.0 Performance 3/4 We share with you how to set up the systems that enable you to monitor, track and identify: Which Service is selling better than others Which Membership Level is more popular than others Which Digital Assets are generating the most traffic Which of your social networking profiles is most engaged Which of your competitors is getting most exposure online How many enquiries you ve had How many Requests for Proposals (RFPs) you ve had Which of your advocates has referred you the most leads

23 6.0 Performance Struggling to hold staff, suppliers & freelancers accountable? 6.0 Performance 4/4 You need accurate reporting and market intellgience to aid your decision making and improve results. Learn how to determine: Which of your affiliates has generated the most sales Which of your partners has sold the most online How to get freelancers will deliver the results you want How to outsource key marketing activities, saving up to 99.3% of the normal costs How to automate key marketing tasks to make your marketing more efficient and more profitable And much, much more!

24 A complete framework & system We provide you with the tools, scripts, copy & checklists to complete your plan

25 What s Covered in the STANDARD Programme? A Break-down of what s covered in the coaching programme No. Steps Covered 1 A situation Analysis to identify exactly where you are in your life today YES 2 Goals and objectives for your first 12 months YES 3 Resistance. Identify wha ts preventing you from achieving your objectives YES 4 Break your goals and objectives down into priority action points YES 5 Positioning. Identifying your target audience and what you offer. YES 6 Packaging. Creating key messaging and multiple solutions for audience YES 7 Promotion. How to attract and engage with prospective customers YES 8 Persuasion. How to maximise conversions and win the sale YES 9 Performance. How to monitor and improve progress & ROI. YES 10 Required Steps to complete your plan. YES

26 Coaching Delivered The Way You Want It You Choose how you would like us to work with you. We can work with you online, in person or over the phone your choice.

27 The advantages of our personal coaching Look at what you receive: Private sessions are typically 1 2 hrs long Tailored & Personlised to your situation More detailed, valuable information shared Practical instructions & case study examples Mutual Accountability. No excuses - ever Progress every session GUARANTEED Record of progress made after every session

28 Sign up for our coaching programme today and start making immediate progress guaranteed Maybe you re not aware of all the different ways the club can help you achieve your goals and objectives

29 Still Not Sure? Then read the feedback from business owners we ve helped.. Read Our Testimonials We have a wide variety of testimonials on our website that we have received from individuals who were in exactly the same place as where you are now.

30 Managing Your Expectations What can you expect from our 90 Day Marketing Plan programme? Get real practical help to identify what s holding you back and preventing you from achieving your MARKETING goals and objectives all the know how you need to create (and execute) a practical plan of action..and the additional offer to help you execute and implement your new plan.