SPONSORSHIP OPPORTUNITIES

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1 SPONSORSHIP OPPORTUNITIES NOVEMBER 2015 HILTON METROPOLE LONDON

2 OPPORTUNITY KNOCKS Dear Valued Marketing Cloud Partner, Please join us at our annual customer event, Modern Marketing Experience Europe, scheduled for November 2015, at the Hilton Metropole London. Modern Marketing Experience Europe will be the most concentrated and innovative collection of modern marketers, industry thought leaders, and Marketing Cloud users from the UK, Denmark, Sweden, France, Germany, and other countries. We are pleased to offer your organization a sponsorship opportunity for this year s event. As a sponsor of Modern Marketing Experience Europe, you ll receive a unique opportunity to showcase your products and expertise to a global marketing community. Marketing Cloud customers and prospects will come to learn how your organization s applications and experiences deliver real, attributable revenue results for modern marketers! CONFERENCE OVERVIEW 3 DEMOGRAPHICS 4 We expect our largest turn out ever for this year s Modern Marketing Experience Europe, and we re including track sessions on the industry s hottest topics, visionary keynotes, and additional networking opportunities. Modern Marketing Experience Europe will be a sponsorship opportunity you won t want to miss! We look forward to welcoming you at this year s event. Thank you for being part of the Marketing Cloud community. SPONSORSHIP OPPORTUNITIES 5-10 SPONSORSHIP UPGRADES 11 Neil Wilson Vice President Business Development Ryan Buma Vice President Marketing AppCloud 2

CONFERENCE OVERVIEW Networking with other modern marketers. Inspiration straight from the most successful marketing teams in the business. Insight from an experienced partner ecosystem.

Join Us Marketing Cloud customers (and future customers) come to Modern Marketing Experience Europe to: Learn modern marketing skills and methods that deliver real, attributable revenue results.

3 CONFERENCE OVERVIEW Networking with other modern marketers. Inspiration straight from the most successful marketing teams in the business. Insight from an experienced partner ecosystem. Hands-on training from modern marketing experts. This is Modern Marketing Experience Europe. YOU WILL RECEIVE A 10% DISCOUNT ON THE LISTED PRICE IF YOU PURCHASE YOUR PACKAGE BY 31 JULY. Join Us Marketing Cloud customers (and future customers) come to Modern Marketing Experience Europe to: Learn modern marketing skills and methods that deliver real, attributable revenue results. Explore the Marketing Cloud ecosystem and learn from our partners. Take advantage of education, including hands-on participation and 1:1 sessions. Learn more about what s coming for the industry and for the Marketing Cloud. Exchange ideas with fellow marketers. In no other place do so many Modern Marketers from Europe gather at once in the context of education and collaboration. AGENDA FOR SPONSORS TUESDAY 17 NOVEMBER Sponsor Setup International Reception WEDNESDAY 18 NOVEMBER Breakfast Reception Opening Keynote* Lunch Showcase Theater Afternoon Keynote* Evening Reception Special Event* THURSDAY 19 NOVEMBER Breakfast Morning Keynote* Lunch Showcase Theater Sponsor Teardown * these activities are not held in the Partner Pavilion 3

4 DEMOGRAPHICS Demographic Breakdown of Modern Marketing Experience Europe 2014 C-Level/VP: 13% Business Services: 4% Education: 1% Finance/Insurance: 5% Manufacturing: 17% France: 1% Germany: 3% Other: 20% Director: 17% Manager/ Sr. Manager: 40% Other: 30% UK: 36% Professional Services: 17% US: 39% Other: 31% Software: 26% TITLE INDUSTRY COUNTRY 4

5 SPONSORSHIP PACKAGES AT-A-GLANCE INVESTMENT & INCLUSIONS NEW! Diamond Platinum Gold Silver Bronze Investment Early Bird Investment (10%) Deadline: 31st July, Full Conference Passes Included Discount Passes Available for Purchase Lead Capture Devices Speaking Opportunity Two (2) forty (40) minute breakout sessions & one (1) twenty (20) minute Partner Showcase Theater session Private Plated Lunch Session One (1) forty (40) minute breakout session One (1) twenty (20) minute Partner Showcase Theater Event Sponsorships Exclusive sponsorship of the Executive VIP Experience 18-19, November as well as the Special Event on 18, November Partner Pavilion Reception Lunches Breakfasts Coffee Breaks Marketing Kit BRAND AWARENESS NEW! Diamond Platinum Gold Silver Bronze Logo with link on Website & Event Mobile App Company description on Event Website and Event Mobile App 200 words 150 words 100 words 100 words 50 words Logo on Partner Pavilion Entrance Banner Logo on Registration Welcome Signage Logo on Event Directional Signage NEW! Logo on Flair at registration NEW! Logo on Conference Giveaway Item NEW! Logo on Badge Lanyard 5

6 NEW! DIAMOND SPONSORSHIP OPPORTUNITY 35K GBP One Available The Diamond Sponsorship is an exclusive opportunity to maximize brand awareness and exposure. With two breakout sessions, one Partner Showcase Theater session, and exclusive sponsorship of two premier networking activities and much more steal the spotlight at Modern Marketing Experience Europe This package also includes: Two (2) 40-minute breakout sessions (topics and speakers are subject to Marketing Cloud approval). One (1) 20-minute Partner Showcase Theater session (topic and speaker subject to Marketing Cloud approval) One (1) piece of collateral provided by partner to be placed in the breakout rooms during your two sessions VIP seating at keynote sessions (10 seats) One (1) double turnkey kiosk in the Partner Pavilion (Includes two (2) 26-in (66 cm) flat-screen monitors, storage area, two (2) Ethernet cables and Wi-Fi internet, carpeting in your booth area and a rubbish bin) Four high-boy stools & one high-boy table in your demo area Five (5) lead capture devices to be used at partner kiosk in Partner Pavilion and at dedicated speaking sessions Eight (8) full conference passes to attend the event (Complimentary passes are intended for speakers, demo staffers, or anyone else needed from your organization to support your presence at the event) Exclusive sponsorship of the Executive VIP Experience 18-19, November Exclusive sponsorship of the Special Event, Wednesday, 18 November, ability to scan all attendees who enter event and ten (10) reception passes Company logo/link and 200-word profile with link on Modern Marketing Experience Europe website Company logo/link and 200-word profile in pre-event conference communications Company logo/link and 200-word profile in the mobile conference guide/mobile app Logo on piece of flair to be given to attendees at registration Logo on conference badge lanyard Logo placement on Partner Pavilion signage Logo on registration welcome signage Logo on directional signage throughout the venue Logo on conference giveaway item Marketing kit to promote support of sponsored event Option to purchase discounted full-conference passes for your customers Onsite meeting room Additional collateral drop at registration First rights to the same or upgraded sponsorship level at Modern Marketing Experience 2016 Pre-conference preview of the attendees (Company name and titles only) 6

This package also includes: One (1) plated luncheon session in a private area with projector and screen.

7 PLATINUM SPONSORSHIP OPPORTUNITY 30K GBP Two Available Stand out at Modern Marketing Experience Europe 2015 with the Platinum Sponsorship. This level includes access available to no other sponsorship level the opportunity to host your own private luncheon and have a captive audience for an intimate lunch session. This package also includes: One (1) plated luncheon session in a private area with projector and screen. You may personally invite delegates to attend your session, but it will be open to all attendees at the event (space permitting). One (1) piece of collateral provided by partner to be placed in the lunch session room during their session VIP seating at keynote sessions (8 seats) One (1) double turnkey kiosk in the Partner Pavilion (Includes two (2) 26-in (66 cm) flat-screen monitors, storage area, two (2) Ethernet cables and Wi-Fi internet) Two high-boy stools to accompany your kiosk Four (4) lead capture devices to be used at partner kiosk in Partner Pavilion, plated lunch session and dedicated reception Six (6) full conference passes to attend the event (Complimentary passes are intended for speakers, demo staffers, or anyone else needed from your organization to support your presence at the event) Option to purchase discounted full-conference passes for your customers Company logo/link and 150-word profile with link on Modern Marketing Experience Europe website Exclusive sponsorship of one of two Partner Pavilion Receptions (International Reception - Tuesday, 17 November or Evening Reception - Wednesday, 18 November), ability to scan all attendees who enter event and ten (10) reception passes Company logo/link and 150-word profile in the mobile conference guide/mobile app Company logo/link and 150-word profile in pre-event conference communications Logo placement on onsite Partner Pavilion and registration welcome signage, directional signage throughout the venue and on conference giveaway item Logo on piece of flair to be given to attendees at registration (Co-branded with other Platinum sponsor) Marketing kit to promote support of sponsored event Additional collateral drop at registration (Non-paper item such as pen, small notebook, pin, USB key loaded with collateral, etc.) First rights to the same or upgraded sponsorship level at Modern Marketing Experience 2016 Pre-conference preview of the attendees (Company name and titles only) 7

GOLD SPONSORSHIP OPPORTUNITY 15K GBP Six Available The Gold Sponsorship delivers content participation as well as a physical presence at Modern Marketing Experience Europe.

This package also includes: One (1) forty (40) minute breakout session highlighting a joint customer case study (Topic and speaker subject to Marketing Cloud approval) Opportunity to place one piece

8 GOLD SPONSORSHIP OPPORTUNITY 15K GBP Six Available The Gold Sponsorship delivers content participation as well as a physical presence at Modern Marketing Experience Europe. This is an opportunity to tell your story about how you and your customer have achieved exceptional marketing results. Creativity is encouraged for this session! This package also includes: One (1) forty (40) minute breakout session highlighting a joint customer case study (Topic and speaker subject to Marketing Cloud approval) Opportunity to place one piece of collateral in breakout session room during your breakout time slot One (1) regular turnkey kiosk in the Partner Pavilion (Includes one flat-screen 26-in. (66 cm.) monitor, storage area and wireless internet) Three (3) lead capture devices to be used at partner kiosk in Partner Pavilion and at dedicated breakout session Five (5) full conference passes to attend the event (Complimentary passes are intended for speakers, demo staffers, or anyone else needed from your organization to support your presence at the event) Sponsorship of lunches/logo placement on signage (Co-sponsorship with other Gold sponsors) Company logo/link and 100-word profile with link on Modern Marketing Experience Europe website Company logo/link and 100-word profile in the mobile conference guide/mobile app Logo placement on Partner Pavilion and registration welcome signage as well as directional signage throughout the venue Marketing kit to promote support of sponsored event Option to purchase discounted full-conference passes for your customers Pre-conference preview of the attendees (Company name and titles only) 8

This package also includes: One (1) twenty (20) minute session highlighting a joint customer case study given in the Partner Showcase Theater (Topic and speaker subject to Marketing Cloud approval)

9 SILVER SPONSORSHIP OPPORTUNITY 11.5K GBP Eight Available Make a splash at Modern Marketing Experience Europe 2015! With co-sponsorship of the conference breakfasts and a 20-minute Partner Showcase Theater speaking opportunity, you can amplify your brand presence well beyond your demo booth. This package also includes: One (1) twenty (20) minute session highlighting a joint customer case study given in the Partner Showcase Theater (Topic and speaker subject to Marketing Cloud approval) Opportunity to place one piece of collateral on each seat during your showcase theater time slot One (1) regular turnkey kiosk in the Partner Pavilion (Includes one flat-screen 26-in. (66 cm.) monitor, storage area and wireless internet) Two (2) lead capture devices Four (4) full conference passes to attend the event (Complimentary passes are intended for speakers, demo staffers, or anyone else needed from your organization to support your presence at the event) Logo placement on onsite Partner Pavilion and registration welcome signage Marketing kit to promote support of sponsored event Pre-conference preview of the attendees (Company name and titles only) Sponsorship of breakfast/logo placement on signage Company logo/link and 100-word profile with link on Modern Marketing Experience Europe website Company logo/link and 100-word profile in the mobile conference guide/mobile app 9

10 BRONZE SPONSORSHIP OPPORTUNITY 7K GBP Ten Available The Bronze Sponsorship gives your organization a presence at Modern Marketing Experience with brand participation that will establish you as part of the Marketing Cloud ecosystem. This package also includes: One (1) regular turnkey kiosk in the Partner Pavilion (Includes one flat-screen 26-in. (66 cm.) monitor, storage area and wireless internet) One (1) lead capture device to be used at partner kiosk in Partner Pavilion Three (3) full conference passes to attend the event (Continuing Education not included; comp passes are intended for speakers, demo staffers, or anyone else needed from your organization to support your presence at the event) Sponsorship of coffee breaks/logo placement on signage Company logo/link and 50-word profile with link on Modern Marketing Experience Europe website Company logo/link and 50-word profile in the mobile conference guide/mobile app Logo placement on onsite Partner Pavilion and registration welcome signage Marketing kit to promote support of sponsored event Pre-conference preview of the attendees (Company name and titles only) 10

SPONSORSHIP UPGRADES Increase your presence within Modern Marketing Experience by expanding on one of our sponsorship packages with these exclusive upgrade opportunities.

RECHARGE ZONE BRANDING UPGRADE 5K GBP One Available This upgrade offers exclusive branding of the four (4) ReCharge Zone Power Stations.

11 SPONSORSHIP UPGRADES Increase your presence within Modern Marketing Experience by expanding on one of our sponsorship packages with these exclusive upgrade opportunities. These sponsorship add-ons will provide you with additional onsite branding, scanning opportunities and ROI! RECHARGE ZONE BRANDING UPGRADE 5K GBP One Available This upgrade offers exclusive branding of the four (4) ReCharge Zone Power Stations. It also includes the ability to scan all individuals utilizing the stations and the ability to place branded content at each station. ROOM KEY BRANDING UPGRADE 3K GBP One Available This add-on sponsorship enables you to have your logo in the hands of every Modern Marketing Experience Europe attendee with a hotel room. We are talking a lot of room keys here! SOCIAL MEDIA SPONSOR UPGRADE 10K GBP One Available This sponsor upgrade includes exclusive sponsorship of the Social Media Lounge and Event Mobile App. Your logo will be featured on Social Media Lounge signage, Social Engagement Center screens in the lounge and throughout the venue, two charging stations within the lounge, and in the mobile app. Sponsor may also provide banner ad for the moble app and a collateral drop for the Social Lounge. This exceptional value is available as an upgrade to only one sponsor. 11

SPONSORSHIP OPPORTUNITIES

SPONSORSHIP OPPORTUNITIES 17-19 NOVEMBER 2015 HILTON METROPOLE LONDON OPPORTUNITY KNOCKS Dear Valued Marketing Cloud Partner, Please join us at our annual customer event, Modern Marketing Experience Europe,