Managing Director NorgesGruppen Convenience

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1 MONDAY JUNE 6, 2016

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3 Tormod Lier Managing Director NorgesGruppen Convenience

4 Tormod Lier, Managing Director NorgesGruppen Convenience

5 Operating in the Norwegian convenience market 5 million people Total turnover convenience retail 1,5 BEUR

6 Grocery Industry/ production Convenience, kiosk and catering Specialist

7 INNOVATIVE AND AUTHENTIC FRESHLY MADE EVERY DAY QUICK ROLL OUT FROM FIRST IDEA TO LAUNCH Tasty food and drinks, full of flavor and color, as complete food solutions Own kitchen dedicated to quality, food safety, labelling and convenient packaging Always on top of the latest trends Our 39 stores work hard every day to become #1 in convenience in Europe

8 107 TIGER AS stores 23 CODO stores 105 DODO stores

9 15. November 2015 Approval from the competition Authority 1. December 2015 Takeover of Tiger AS (1500 employees and 107 stores and category-responsibillity for 125 CODO/DODO) 1. December 2015 New computer systems January 2016 New campaigns, space and floorplanning January 2016 New administration /organization April 2016 Opening of 6 Deli de Luca pilot stores May / June 2016 Evaluation of pilot stores NOV 2015 DEC 2015 JAN 2016 APRIL 2016 MAY 2016 JUNE 2016

10 TRENDS

11 TIME CRUNCH COMPLETE FOOD SOLUTIONS STRONG DEMAND FOR PRODUCT SELECTION AND INNOVATIONS HEALTHY - AND FREE OF ALTERNATIVES SIT DOWN & TAKE-AWAY VALUE FOR MONEY

12 Kiosk Coffee shops Food delivery services Fuel Competition will continue to intensify Groceries Online groceries

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14 Centrally located stores Established customer base Our common goal is to revolutionize the food experience for road travelers! A forward thinking concept with growth ambitions

15 We are redefining the concept of road food in cooperation with Esso PREMIUM RANGE OF F2G LAUNCHING INNOVATIVE CONCEPTS INCREASED SELECTION OF HEALTHY OPTIONS ATTRACTIVE SEATING Freshly prepared food and drinks on site meeting around-theclock consumer needs Introducing new categories such as Deli s Pizza and Deli s Grill Prime location and pricing competitive with low cost stores Inspired by American roadside diners

16 Primary focus is premium food for people on the go, but some people need a break in a good atmosphere Success depends on an attractive food selection and meal solutions tailored to our target group Offer food solutions that also compete with pure take-away concepts e.g. pizza Unexploited niche in offering simple, yet comfortable, sit-down areas by the road

17 SHOW ME THE MONEY!

18 YTD 2016 vs. YTD 2015 Deli de Luca SALES Food and beverages TOTAL SALES AVERAGE PURCHASE

19 4 strengths that will help us maintain our #1 position also in the future: Concept development Innovation & campaigns Operations and a winning culture Execution

20 Suppliers of equipment were choosen Roll-out started Built 4 5 stores every week Total of appr stores by the road approx Job completed! Pat on shoulders to everyone with a BIG TIME celebration JUNE JULY AUGUST SEPT OKT NOV DES

21 We shall double the food & beverage turnover

22 EUROPE S BEST CONVENIENCE CONCEPT in the city and by the road We will battle locally to win new and loyal customers

23 Tormod Lier, Managing Director NorgesGruppen Convenience