Retailing in Russia. Customer Service Hotline: Page 1 of 25

Transcription

1 Retailing in Russia Customer Service Hotline: Page 1 of 25

2 一 调研说明中商情报网全新发布的 Retailing in Russia 主要依据国家统计局 国家发改委 商务部 中国海关 国务院发展研究中心 行业协会 工商 税务 海关 国内外相关刊物的基础信息以及行业研究单位等公布和提供的大量资料, 结合深入的市场调研资料, 由中商情报网的资深专家和研究人员的分析 首先, 报告对本行业的特征及国内外市场环境进行描述, 其次, 对本行业的上下游产业链, 市场供需状况及竞争格局等进行了细致的详尽剖析, 接着报告中列出数家该行业的重点企业, 并分析相关经营财务数据 最后, 对该行业未来的发展前景, 投资风险及投资策略给出科学的建议 本报告是行业生产 贸易 经销等企业在激烈的市场竞争中洞察市场先机, 根据市场需求及时调整经营策略, 为战略投资者选择恰当的投资时机和公司领导层做战略规划提供了准确的市场情报信息及科学的决策依据 报告名称 Retailing in Russia 出版日期 May/2011 报告格式 PDF 电子版或纸介版 交付方式 发送或 EMS 快递 中文价格 印刷版 0 元 电子版 0 元 中文印刷版 + 电子版 0 元 订购热线 二 报告目录 About this report : This market re port provides market trend and market growth analysis of the Retailing channel in Russ ia. With this market report, you ll be able to explore in detail the changing shape and potential of the c hannel. You will now be able to plan and build strategy on real industry data and projections. The Retailing in Russia market research report includes: Analysis of key supply-side and demand trends Detailed segmentation of international and local products Historic number of stores, selling space and values, company and brand market shares Five year forecasts of market trends and market growth Customer Service Hotline: Page 2 of 25

3 Robust and transparent market research methodology, conducted in-country Our market research reports answer questions such as: How big is the grocery/non-grocery/non-store channel in Russia? Who are the leading retailers in Russia? How is retailing performing in Russia? What is the retailing environment like in Russia? Which channels are winning or losing in the fight for consumers money? Why buy this report? Gain competitive intelligence about market leaders Track key industry trends, opportunities and threats Inform your marketing, brand, strategy and market development, sales and supply functions Report: PDF and Word Market statistics: Excel workbook Sample Analysis EXECUTIVE SUMMARY Russian economy sees signs of recovery The positive effect of GDP growth in 2010 encouraged the further development of retailing in Russia. Consumer confidence rose, the local currency saw stabilisation, and easing inflation increased househ old spending. Gains in consumer spending may help to sustain an economic recovery. The necessary modernisation of the Russian economy is slow. Meanwhile, structural and bureaucratic problems repre sent the main obstacles to foreign investment inflow. Government action prevents monopolies in retailing The government has introduced a new Federal Law, which places a ceiling on the share of one retailer of up to 25% of total sales in a single region. The legislation aims to defend suppliers against discrimi natory practices. Any compensation or fees paid to retail chains are forbidden, and an entrance bonus cannot exceed 10% of the total value of a purchase from one supplier. The Federal Law strictly limit s the timeframe of payments from retailers to suppliers for grocery ranges, and the average period has been shortened. Earlier in 2009, the government supported the leading federal grocery chains, providi ng them with additional guarantees of credibility. The government s support helped highly indebted re tailers to survive the credit crunch; in this way the government prevented stronger retailers from acqui ring their closest competitors. Grocers remain targets while internet retailing grows fastest The positive development of grocery retailers helped to achieve good retail value sales by the end of 2 Customer Service Hotline: Page 3 of 25

4 010. However, many nongrocery formats have also recovered after the economic downturn. Grocery retailers increased its shar e of storebased retail value sales in 2010 to reach 65%. The leading grocers reported the active development of lowend supermarkets. Internet retailing growth rates remained high during the review period, exceeding th e growth rates of offline retailing. Internet sales increased threefold in retail value terms over the revie w period and they are expected to double over the forecast period. X5 Retail Group leads Wal-Mart in terms of acquisitions The global retail giant Carrefour SA opened two outlets in Russia recently. However, at the end of 20 09, the company decided to leave the Russian market. This is considered a negative sign, and indicativ e of the expected slow recovery of the retail industry in Russia. Wal- Mart and potential acquisition targets in Russia have failed to agree on suitable prices. As a result, Wa l- Mart has announced that it remains interested in entering Russian retailing through attractive acquisiti ons, although its Moscow office is closed. At the same time, X5 Retail Group has signed an agreement to acquire Kopeyka, a major retail chain. Russian regions offer growth potential Over the forecast period, retailing is expected to continue development, reflecting the prevailing tren d in terms of GDP growth. Stronger companies will develop at faster rates since their weaker partners will be leaving the retail arena, thus major players may increase their annual turnovers to reach double - digit rates. Commercial banks will actively offer finance facilities to retailers and the population. In th e short term, this will offer good potential for growth. Strong competition and high rents in large cities may limit the profit margins of retailers and some will be forced to enter Russia s regions in order to compete. Table of Contents : Retailing in Russia - Industry Overview EXECUTIVE SUMMARY Russian economy sees signs of recovery Customer Service Hotline: Page 4 of 25

5 Government action prevents monopolies in retailing Grocers remain targets while internet retailing grows fastest X5 Retail Group leads Wal-Mart in terms of acquisitions Russian regions offer growth potential KEY TRENDS AND DEVELOPMENTS Economic conditions Internet retailing Government regulation Private label High efficiency is the target for retailers Stronger competitors develop through mergers and acquisitions MARKET INDICATORS Table 1 Employment in Retailing MARKET DATA Table 2 Sales in Retailing by Category: Value Table 3 Sales in Retailing by Category: % Value Growth Table 4 Sales in Retailing by Grocery vs Non-Grocery Table 5 Sales in Store-Based Retailing by Category: Value Table 6 Sales in Store-Based Retailing by Category: % Value Growth Table 7 Sales in Non-Grocery Retailing by Category: Value Table 8 Sales in Non-Grocery Retailing by Category: % Value Growth Table 9 Sales in Non-store Retailing by Category: Value Table 10 Sales in Non-store Retailing by Category: % Value Growth Table 11 Retailing Company Shares: % Value Table 12 Retailing Brand Shares: % Value Table 13 Store-Based Retailing Company Shares: % Value Table 14 Store-Based Retailing Brand Shares: % Value Table 15 Non-Grocery Retailers Company Shares: % Value Table 16 Non-Grocery Retailers Brand Shares: % Value Table 17 Non-store Retailing Company Shares: % Value Table 18 Non-store Retailing Brand Shares: % Value Table 19 Forecast Sales in Retailing by Category: Value Table 20 Forecast Sales in Retailing by Category: % Value Growth Table 21 Forecast Sales in Store-Based Retailing by Category: Value Customer Service Hotline: Page 5 of 25

6 Table 22 Forecast Sales in Store-Based Retailing by Category: % Value Growth Table 23 Forecast Sales in Non-Grocery Retailing by Category: Value Table 24 Forecast Sales in Non-Grocery Retailing by Category: % Value Growth Table 25 Forecast Sales in Non-store Retailing by Category: Value Table 26 Forecast Sales in Non-store Retailing by Category: % Value Growth APPENDIX Operating environment Cash-and-Carry Table 27 Cash-and-Carry: Sales Value Table 28 Cash-and-Carry: Sales by National Brand Owner: Sales Value Table 29 Cash-and-Carry: Number of Outlets by National Brand Owner: DEFINITIONS Summary 1 Research Sources Retailing in Russia - Company Profiles Detsky Mir Group in Retailing (Russia) Chart 1 Detsky Mir Group: Detskiy Mir in Moscow Summary 4 Detsky Mir Group: Private Label Portfolio Summary 5 Detsky Mir Group: Competitive Position 2010 Dikaya Orkhideya ZAO in Retailing (Russia) Table 30 Dikaya Orkhideya ZAO: Share of Sales Generated by Internet Retailing Summary 8 Dikaya Orkhideya ZAO: Private Label Portfolio Summary 9 Dikaya Orkhideya ZAO: Competitive Position 2010 Customer Service Hotline: Page 6 of 25

7 Dixy Group OAO in Retailing (Russia) Chart 2 Dixy Group OAO: Diksi in Moscow Chart 3 Dixy Group OAO: Diksi in Moscow Summary 12 Dixy Group OAO: Private Label Portfolio Summary 13 Dixy Group OAO: Competitive Position 2010 Edinaya Evropa-Holding GK in Retailing (Russia) Summary 16 Edinaya Evropa-Holding GK: Competitive Position 2010 Eldorado OOO in Retailing (Russia) Table 31 Eldorado OOO: Share of Sales Generated by Internet Retailing Summary 19 Eldorado OOO: Private Label Portfolio Summary 20 Eldorado OOO: Competitive Position 2010 Evroset Group in Retailing (Russia) Customer Service Hotline: Page 7 of 25

8 Summary 22 Evroset Group: Competitive Position 2010 Faberlic OAO in Retailing (Russia) Summary 25 Faberlic OAO: Competitive Position 2010 Gorodskoy Supermarket OOO in Retailing (Russia) Table 32 Gorodskoy Supermarket OOO: Share of Sales Generated by Internet Retailing Summary 28 Gorodskoy Supermarket OOO: Competitive Position 2010 IKEA Mos OOO in Retailing (Russia) Summary 31 IKEA Mos OOO: Competitive Position 2010 Kopeyka TD OAO in Retailing (Russia) Chart 4 Kopeyka TD OAO: Kopeyka in Moscow Customer Service Hotline: Page 8 of 25

9 Chart 5 Kopeyka TD OAO: Kopeyka in Moscow Summary 34 Kopeyka TD OAO: Private Label Portfolio Summary 35 Kopeyka TD OAO: Competitive Position 2010 Lenta OOO in Retailing (Russia) Summary 38 Lenta OOO: Private Label Portfolio Summary 39 Lenta OOO: Competitive Position 2010 M Video OAO in Retailing (Russia) Table 33 M Video OAO: Share of Sales Generated by Internet Retailing Summary 42 M Video OAO: Private Label Portfolio Summary 43 M Video OAO: Competitive Position 2010 Magnit OAO in Retailing (Russia) Chart 6 Magnit OAO: Magnit in Moscow Chart 7 Magnit OAO: Magnit in Moscow Summary 46 Magnit OAO: Private Label Portfolio Customer Service Hotline: Page 9 of 25

10 Summary 47 Magnit OAO: Competitive Position 2010 Pharmacor ZAO in Retailing (Russia) Summary 50 Pharmacor ZAO: Competitive Position 2010 Pharmacy Chain 36.6 OAO in Retailing (Russia) Chart 8 Pharmacy Chain 36.6 OAO: 36.6 in Moscow Summary 52 Pharmacy Chain 36.6 OAO: Private Label Portfolio Summary 53 Pharmacy Chain 36.6 OAO: Competitive Position 2010 Sedmoi Kontinent OAO in Retailing (Russia) Table 34 Sedmoi Kontinent OAO: Share of Sales Generated by Internet Retailing Chart 9 Sedmoi Kontinent OAO: Sedmoi Kontinent - Universam in Moscow Chart 10 Sedmoi Kontinent OAO: Sedmoi Kontinent - Universam in Moscow Summary 56 Sedmoi Kontinent OAO: Private Label Portfolio Summary 57 Sedmoi Kontinent OAO: Competitive Position 2010 Sportmaster Group in Retailing (Russia) Customer Service Hotline: Page 10 of 25

11 Summary 59 Sportmaster Group: Private Label Portfolio Summary 60 Sportmaster Group: Competitive Position 2010 Top-Kniga OOO in Retailing (Russia) Table 35 Top-Kniga OOO: Share of Sales Generated by Internet Retailing Chart 11 Top-Kniga OOO: Knigomir in Moscow Chart 12 Top-Kniga OOO: Knigomir in Moscow Summary 63 Top-Kniga OOO: Competitive Position 2010 Victoria-Group OAO in Retailing (Russia) Chart 13 Victoria-Group OAO: Victoria in Moscow Chart 14 Victoria-Group OAO: Victoria in Moscow Summary 65 Victoria-Group OAO: Private Label Portfolio Summary 66 Victoria-Group OAO: Competitive Position 2010 X5 Retail Group NV in Retailing (Russia) Chart 15 X5 Retail Group NV: Pyaterochka in St Petersburg Customer Service Hotline: Page 11 of 25

12 Chart 16 X5 Retail Group NV: Karusel in Moscow Chart 17 X5 Retail Group NV: Karusel in Moscow Chart 18 X5 Retail Group NV: Perekriostok in Moscow Summary 69 X5 Retail Group NV: Private Label Portfolio Summary 70 X5 Retail Group NV: Competitive Position 2010 Clothing and Footwear Specialist Retailers in Russia - Category Analysis HEADLINES TRENDS Many grocery retailers are already working in economy formats using discount prices, and this strate gy is becoming increasingly attractive to clothing and footwear specialist retailers. Clothing and footw ear companies have been reviewing their strategies and offering major goods via sales promotions or o pening additional discounters. Some players have directed their strategy towards private label develop ment. CHANNEL FORMATS Chart 19 Clothing and Footwear Specialist Retailers: Cashemir i Shelk in St Petersburg CHANNEL DATA Table 36 Clothing and Footwear Retailers: Value Sales, Outlets and Selling Space Table 37 Clothing and Footwear Retailers: Value Sales, Outlets and Selling Space: % Growth Table 38 Clothing and Footwear Retailers Company Shares by Value Table 39 Clothing and Footwear Retailers Brand Shares by Value Table 40 Clothing and Footwear Retailers Brand Shares by Outlets Table 41 Clothing and Footwear Retailers Brand Shares by Selling Space Table 42 Clothing and Footwear Retailers Forecasts: Value Sales, Outlets and Selling Space Table 43 Clothing and Footwear Retailers Forecasts: Value Sales, Outlets and Selling Space: % Gro wth Direct Selling in Russia - Category Analysis HEADLINES TRENDS Direct selling has gained a reputation as a reliable channel for retailing. This type of business is sprea ding among women who are seeking a part- Customer Service Hotline: Page 12 of 25

13 time job due to the unstable economic situation. The positive growth of retail value sales is mainly attr ibuted to the increase in the number of sales agents. The number of sales agents reached five million i n Russia in Beauty and personal care is the largest category in direct selling in Russia, accountin g for a 69% share of retail value sales in COMPETITIVE LANDSCAPE The competitive environment in direct selling in Russia remained consolidated in Five manufa cturers of beauty and personal care, healthcare and home care, namely Oriflame Cosmetics, Avon Pro ducts, Amway, Herbalife International and Mary Kay, accounted for a combined 75% share of retail v alue sales. PROSPECTS The recent increase in the number of sales agents is not expected to last long. As the Russian econom y recover, previous retailing trends will be reestablished. With the anticipated improvements in living standards, fewer consumers will want to be e ngaged in parttime work in direct selling. Specialised perfumeries will gradually gains sales shares from beauty and personal care direct selling. Russian consumers have no strong tradition of buying products such as fur nishings, home care, food, and clothing or consumer electronics through the direct selling channel. CHANNEL INDICATORS Table 44 Direct Selling Agents CHANNEL DATA Table 45 Direct Selling by Category: Value Table 46 Direct Selling by Category: % Value Growth Table 47 Direct Selling Company Shares by Value Table 48 Direct Selling Brand Shares by Value Table 49 Direct Selling Forecasts by Category: Value Table 50 Direct Selling Forecasts by Category: % Value Growth DIY, Home Improvement and Garden Centres in Russia - Category Analysis HEADLINES TRENDS The stagnation in the construction industry weakened the retail value sales performance of DIY, hom e improvement and garden centres in The financial crisis first impacted the high level of indebte dness of construction companies. Among property developers, almost all players had high financial le verage. In 2009, many construction projects were frozen, while companies completed the construction of buildings at an advanced stage. On the other hand, the demand for residential property and home i Customer Service Hotline: Page 13 of 25

14 mprovements remains unsatisfied, which has helped the channel to recover sales. In 2010, current valu e sales rebounded, to grow by 2%, following a strong decrease of 12% in CHANNEL FORMATS Chart 20 DIY, Home Improvement and Garden Centres: Obi in Moscow CHANNEL DATA Table 51 DIY, Home Improvement and Garden Centres: Value Sales, Outlets and Selling Space Table 52 DIY, Home Improvement and Garden Centres: Value Sales, Outlets and Selling Space: % Growth Table 53 DIY, Home Improvement and Garden Centres Company Shares by Value Table 54 DIY, Home Improvement and Garden Centres Brand Shares by Value Table 55 DIY, Home Improvement and Garden Centres Brand Shares by Outlets Table 56 DIY, Home Improvement and Garden Centres Brand Shares by Selling Space Table 57 DIY, Home Improvement and Garden Centres Forecasts: Value Sales, Outlets and Selling Space Table 58 DIY, Home Improvement and Garden Centres Forecasts: Value Sales, Outlets and Selling Space: % Growth Electronics and Appliance Specialist Retailers in Russia - Category Analysis HEADLINES TRENDS Consolidation within the channel, and increased consumer activity, especially in Russia s regions, w ere the main trends in 2010, and they are expected to continue in The third quarter of 2010 was a turning point for retailing in Russia: the majority of consumers returned to spending, boosted by ban ks offering better finance opportunities to the population. Credit sales grew by 30% in 2010, with dem and tracked for laptops, expensive smart phones, and major appliances in the midpriced and premium segments. Improved consumer buying power has stirred electronics and appliance specialist retailers. Current value sales grew by 8% in 2010, following a 12% decrease in Techn ological novelties also drove demand and retail value sales in consumer electronics and appliances in CHANNEL FORMATS Chart 21 Electronics and Appliance Specialist Retailers: Svyaznoy in Moscow Chart 22 Electronics and Appliance Specialist Retailers: M Video in Moscow CHANNEL DATA Table 59 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 200 Customer Service Hotline: Page 14 of 25

15 Table 60 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth Table 61 Electronics and Appliance Specialist Retailers Company Shares by Value Table 62 Electronics and Appliance Specialist Retailers Brand Shares by Value Table 63 Electronics and Appliance Specialist Retailers Brand Shares by Outlets Table 64 Electronics and Appliance Specialist Retailers Brand Shares by Selling Space Table 65 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling S pace Table 66 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling S pace: % Growth Furniture and Furnishings Stores in Russia - Category Analysis HEADLINES TRENDS Despite the rapid growth of the channel during much of the review period, with sales increasing by a n 8% current value CAGR, furniture retailing remains underdeveloped in Russia. There is little structu re or shape to the furniture retailing in the country. Instead, furniture is distributed through some huge shopping malls, small stores trading in import furniture via catalogues, furniture areas in hypermarkets, Sovietstyle stores bearing Furniture on their shop fronts, and several specialist retail chains by furniture m anufacturers. This chaotic set of retail formats does not allow consumer to make a quick or informed d ecision on where to buy furniture. CHANNEL FORMATS Chart 23 Furniture and Furnishings Stores: IKEA in Moscow CHANNEL DATA Table 67 Furniture and Furnishings Stores: Value Sales, Outlets and Selling Space Table 68 Furniture and Furnishings Stores: Value Sales, Outlets and Selling Space: % Growth Table 69 Furniture and Furnishings Stores Company Shares by Value Table 70 Furniture and Furnishings Stores Brand Shares by Value Table 71 Furniture and Furnishings Stores Brand Shares by Outlets Table 72 Furniture and Furnishings Stores Brand Shares by Selling Space Table 73 Furniture and Furnishings Stores Forecasts: Value Sales, Outlets and Selling Space Customer Service Hotline: Page 15 of 25

16 Table 74 Furniture and Furnishings Stores Forecasts: Value Sales, Outlets and Selling Space: % Gro wth Grocery Retailers in Russia - Category Analysis HEADLINES TRENDS Budget outlets, mainly hypermarkets and supermarkets, improved their sales in Hypermarkets was boosted over the review period by more operators entering the category, which led to a higher nu mber of outlets in this format. Many retail companies have stated that they are concentrating on develo ping the hypermarket format in order to improve efficiencies. Low cost supermarkets became popular after a few national companies introduced this format at the end of the 1990s. The leading companies r eceived local government support with a view to providing lowincome consumers with a basic grocery range at the lowest possible prices. Four national chains of lo w cost supermarkets Pyaterochka, Kopeyka, Monetka and Diksi continue to enjoy rapid developm ent. TRADITIONAL VS MODERN CHANNEL FORMATS Chart 24 Modern Grocery Retailing: Auchan Hypermarket in Moscow Chart 25 Modern Grocery Retailing: Azbuka Vkusa Supermarket in Moscow Chart 26 Modern Grocery Retailing: Azbuka Vkusa Supermarket in Moscow Chart 27 Modern Grocery Retailing: Magnolia Convenience Store in Moscow COMPETITIVE LANDSCAPE X5 Retail Group continues to be the leading storebased retailer in Russia in terms of retail value sales. The company operates in a multiformat direction: hypermarkets, regular supermarkets, premium supermarkets and low cost supermark ets. X5 Retail Group increased its retail value sales by 21% in Sales growth was obtained throug h the active development of lowpriced formats. Through Pyaterochka, Perekriostok, and Karusel, it leads grocery retailing with an 8% share of retail value sales in Auchan is ranked second with a 4% share, followed by Magnit with a 3% share. PROSPECTS Over the forecast period, grocery retailing is expected to develop at a slower pace than over the revie w period, with sales growing by a 5% constant value CAGR to reach RUB7.2 trillion in This gr owth rate does not mean that companies cannot increase their turnovers at a higher rate. Stronger com panies will develop at faster rates since some of their weaker counterparts will be forced to withdraw. Customer Service Hotline: Page 16 of 25

17 As a result, retail giants may increase their turnovers by up to a 40% CAGR. CHANNEL DATA Table 75 Sales in Grocery Retailing by Category: Value Table 76 Sales in Grocery Retailing by Category: % Value Growth Table 77 Grocery Retailers Company Shares: % Value Table 78 Grocery Retailers Brand Shares: % Value Table 79 Forecast Sales in Grocery Retailing by Category: Value Table 80 Forecast Sales in Grocery Retailing by Category: % Value Growth Health and Beauty Specialist Retailers in Russia - Category Analysis HEADLINES TRENDS The Russian rouble was devalued by 20% in January 2009, which resulted in the rapid growth of unit prices for imported products. According to Rosstat, in chemists, the average unit price grew by 17% i n The situation improved in 2010 with local currency stabilisation, which eased the growth in u nit prices of imported health and beauty products in Russia. In 2010, health and beauty specialist retail ers recorded current value sales growth of 4%, compared to a 23% increase in COMPETITIVE LANDSCAPE Chained beauty specialist retailers Parfum Standard (Rive Gauche), Alkor & Co (L Etoile) and Edin aya Evropa- Holding (Ile de Beaute) lead health and beauty specialist retailers, each with a 3% share of retail value sales, in These players substantially increased their retail value sales over the review period, co ntinuing to perform strongly in PROSPECTS Health and beauty specialist retailers is expected to grow by a 5% constant value CAGR over the for ecast period to reach RUB671 billion in The forecast growth performance is expected to be mod erate in constant value terms compared with the review period CAGR due to price regulations and less dynamic outlet growth. The projected growth in the number of outlets will be due to expansion in Rus sia s regions. CHANNEL FORMATS Chart 28 Health and Beauty Specialist Retailers: Pharmacy Chain Solnyshko in Moscow Chart 29 Health and Beauty Specialist Retailers: Ile de Beaute Beauty Specialist Retailer in Moscow Chart 30 Health and Beauty Specialist Retailers: Ulybka Radugi Drugstore in St Petersburg CHANNEL DATA Table 81 Health and Beauty Retailers: Value Sales, Outlets and Selling Space Customer Service Hotline: Page 17 of 25

18 Table 82 Health and Beauty Retailers: Value Sales, Outlets and Selling Space: % Growth Table 83 Health and Beauty Retailers Company Shares by Value Table 84 Health and Beauty Retailers Brand Shares by Value Table 85 Health and Beauty Retailers Brand Shares by Outlets Table 86 Health and Beauty Retailers Brand Shares by Selling Space Table 87 Health and Beauty Retailers Forecasts: Value Sales, Outlets and Selling Space Table 88 Health and Beauty Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth Homeshopping in Russia - Category Analysis HEADLINES TRENDS In Russia, homeshopping is focused on impulse products. Most purchases are not of prime necessity goods. Food and drink homeshopping is not developed in Russia. Media products, including books, vi deos/dvds, and journals; clothing and footwear, housewares and home furnishing, still account for th e largest shares of sales. Usually, homeshopping retailers offer exclusive and innovative goods with hi gh mark-ups. Consumer electronics are not offered via homeshopping. COMPETITIVE LANDSCAPE Mir Knigi is the leading brand in homeshopping with an 11% share of retail value sales in This operator sells media products, mainly books and journals through mail order catalogues. Mir Knigi, w hich has been operating since 1989, issues two catalogues, each containing around 1,000 items, annual ly. The brand has almost five million customers. In 2009, it issued more than 20 million copies of its c atalogues. The presence of a modern infrastructure allows Mir Knigi to process huge volumes of order s - up to 70,000 orders a day. Longterm cooperation with Pochta Rossii allows the company to reach all areas of the country. PROSPECTS Homeshopping sales are expected to grow by a 3% constant value CAGR over the forecast period to reach RUB110.2 billion in CHANNEL DATA Table 89 Homeshopping by Category: Value Table 90 Homeshopping by Category: % Value Growth Table 91 Homeshopping Company Shares by Value Table 92 Homeshopping Brand Shares by Value Table 93 Homeshopping Forecasts by Category: Value Customer Service Hotline: Page 18 of 25

19 Table 94 Homeshopping Forecasts by Category: % Value Growth Internet Retailing in Russia - Category Analysis HEADLINES TRENDS The number of storebased retailers entering internet retailing has increased substantially, as has the number of new online only operations. In order to avoid high rents, retailers have been opening online stores, which has nece ssitated minimum investment and generated high profits when successful. The financial crisis of forced some storebased retailers to review their business strategy and many have turned towards internet retailing. COMPETITIVE LANDSCAPE The competitive landscape remains highly fragmented in Dell, which sells computers and relat ed technology, leads with a 4% share of retail value sales, followed by PPE Group (OZON.ru) with a 2% share. The consumer electronics giants, M Video and Eldorado, are ranked third and fourth respect ively. PROSPECTS Industry experts are optimistic about the future development of internet retailing in Russia. Notwithst anding the ongoing economic instability in the country, consumer lifestyles will continue to move tow ards Western standards, especially in the major industrial centres, leaving less time for shopping. Over the forecast internet retailing sales are projected to grow by a 14% constant value CAGR. CHANNEL DATA Table 95 Internet Retailing by Category: Value Table 96 Internet Retailing by Category: % Value Growth Table 97 Internet Retailing Company Shares by Value Table 98 Internet Retailing Brand Shares by Value Table 99 Internet Retailing Forecasts by Category: Value Table 100 Internet Retailing Forecasts by Category: % Value Growth Leisure and Personal Goods Specialist Retailers in Russia - Category Analysis HEADLINES TRENDS In 2010, the channel rebounded from declines in retail value sales and outlet numbers in Befor e 2009 real income growth and improving standards of living provided a favourable environment for t he development of leisure and personal goods retailing in Russia. Consumers sought a wider assortme nt of products and welcomed new, specialist stores. As a result, pet shops, sports goods outlets, jewell Customer Service Hotline: Page 19 of 25

20 ery and souvenir stores blossomed. Overall, current value sales decreased by 18% in 2009, but grew b y 7% in CHANNEL FORMATS Chart 31 Leisure and Personal Goods Specialist Retailers: Early Learning Centre in Moscow Chart 32 Leisure and Personal Goods Specialist Retailers: Komus Office Supply Store in St Petersbu rg Chart 33 Leisure and Personal Goods Specialist Retailers: Sportmaster Sports Goods Store in Mosco w CHANNEL DATA Table 101 Leisure and Personal Goods Specialist Retailers: Value Sales, Outlets and Selling Space Table 102 Leisure and Personal Goods Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth Table 103 Leisure and Personal Goods Specialist Retailers Company Shares by Value Table 104 Leisure and Personal Goods Specialist Retailers Brand Shares by Value Table 105 Leisure and Personal Goods Specialist Retailers Brand Shares by Outlets Table 106 Leisure and Personal Goods Specialist Retailers Brand Shares by Selling Space Table 107 Leisure and Personal Goods Specialist Retailers Forecasts: Value Sales, Outlets and Sellin g Space Table 108 Leisure and Personal Goods Specialist Retailers Forecasts: Value Sales, Outlets and Sellin g Space: % Growth Mixed Retailers in Russia - Category Analysis HEADLINES TRENDS Oldfashioned department stores, present in every Soviet town with a population of over 10,000 people, be came obsolete during market reforms. Mass merchandisers and warehouse clubs are not developed in Russia. Regardless of their convenient locations, department stores were deemed less profitable to ope rate, as modern retailing requires efficient logistics, proper storage facilities and advanced marketing f or operators that offer a mix of brands. Few oldfashioned national department stores can satisfy such requirements. COMPETITIVE LANDSCAPE Stockmann leads mixed retailers with a 17% share of retail value sales in There are seven Stoc Customer Service Hotline: Page 20 of 25

21 kmann department stores in Russia, and the Finnish retailer has aggressive expansion plans. The leadi ng player registered a 7% increase in current value sales in 2010 as a result of the opening of two mor e department stores. PROSPECTS Notwithstanding the optimism of foreign companies to develop Westernstyle department stores in Russia, the number of department stores, and consequently sales are set to c ontinue to decline. More oldfashioned department stores in regional cities are expected to be transformed into shopping centres, an chored by several chained retailers. The outlets in the most favourable locations may be acquired by n ew operators. CHANNEL FORMATS Chart 34 Mixed Retailers: Stockmann Department Store in Moscow CHANNEL DATA Table 109 Mixed Retailers: Value Sales, Outlets and Selling Space Table 110 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth Table 111 Mixed Retailers Company Shares by Value Table 112 Mixed Retailers Brand Shares by Value Table 113 Mixed Retailers Brand Shares by Outlets Table 114 Mixed Retailers Brand Shares by Selling Space Table 115 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space Table 116 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth Vending in Russia - Category Analysis HEADLINES TRENDS Sales of unpackaged hot drinks grew in retail value terms due to the high consumer loyalty for this ty pe of product in vending in Russia. Coffee machines became the biggest vending category during the r eview period. According to industry experts, coffee machines account for more than a 40% share of to tal vending machines in Russia. There is a highly popular coffee culture in Russia, and coffee houses h ave spread all over the country. The consumption of coffee has grown, and consumers are willing to u se vending machines to obtain this type of hot drink, especially as the unit price of vending machine c offee is times lower than in coffee houses. In 2010, sales of unpackaged drinks vending sales grew by 5% in c urrent value terms to reach RUB5.8 billion. COMPETITIVE LANDSCAPE Customer Service Hotline: Page 21 of 25

22 Coca- Cola (Russia) and Nestlé Russia lead vending with retail value shares of 4% and 3% respectively in The packaged foods vending company, Wizardgum, and Coffemat coffee machines were ranked th ird and fourth respectively. PROSPECTS There is strong potential for the further development of vending in Russia. The channel is concentrat ed in Moscow and St Petersburg, while the use of vending machines remains rare in smaller regional c ities. However, the financial crisis forced the postponement of operators plans for regional expansion. CHANNEL FORMATS Chart 35 Vending: Moscow CHANNEL INDICATORS Table 117 Vending Machines CHANNEL DATA Table 118 Vending by Category: Value Table 119 Vending by Category: % Value Growth Table 120 Vending Company Shares by Value Table 121 Vending Brand Shares by Value Table 122 Vending Forecasts by Category: Value Table 123 Vending Forecasts by Category: % Value Growth 访问中商情报网 : 报告在线阅读 : 三 研究机构 中商情报网 ( 是中国行业市场研究咨询 市场调研咨询 企业上市 IP O 咨询及并购重组决策咨询 项目可行性报告 项目商业计划书 项目投资咨询等专业的服务机构 致力于为企业中高层管理人员 企事业发展研究部门人员 市场研究人士 咨询行业人士 投资银行专家 个人投资者等提供各行业丰富翔实的市场研究报告和商业竞争情报数据 ; 为国内 Customer Service Hotline: Page 22 of 25

23 外的行业企业 研究机构 社会团体和政府部门提供专业的行业市场研究 商业分析 投资咨 询 兼并重组决策及战略咨询服务 中商情报网从创建之初就矢志成为中国专业的商业信息收集 研究 传播的资讯情报服务机构, 通过多年的积累中商情报网已经构建了包括政府部门 行业协会 专业调查公司 自有调查网络等多种渠道 多层面的数据来源 ; 建立起上百个行业及企业的庞大商业情报数据库 ; 并形成了多十种专业研究分析模型和研究方法 ; 中商情报网始终坚持研究的独立性和公正性, 其研究结论和研究数据广泛被媒体采用 目前公司与国家相关数据部门 行业协会等权威机构建立了良好的合作关系, 同时与多家国际著名咨询服务机构建立了战略伙伴关系 并与国内外众多基金公司 证券公司 PE VC 机构 律师事务所 会计师事务所结成战略合作伙伴 公司还拥有近 10 多年来对各行业追踪研究的海量信息数据积累 建立了多种海量数据库, 分为 : 宏观经济数据库, 行业月度财务数据库, 产品产量数据库, 产业进出口数据库, 企业财务数据库等 并将这些数据及时更新与核实 可以保证数据的全面 权威 公正 客观 多年来, 中商情报网为上万家企业事业提供了专业的投资咨询 信息咨询及研究报告服务, 并 得到客户的广泛认可 ; 我们坚信您也可以从中商情报网提供的资讯产品中洞察商业潜在的价值 和风险, 提高您的决策支持效率 中商情报网管理团队和中商情报网的战略合伙人一直致力于为客户提供高价值的企业咨询服务 解决方案 服务研究咨询项目咨询投行咨询专项咨询竞争情况调研 内容行业研究报告 行业投资咨询报告 市场调查项目计划 可行性研究 价值分析 风险分析 商业计划书 项目融资 资金申请 资产评估 政府项目立项 产业园区规划咨询 PE 及 VC 投资咨询 IPO 咨询消费者研究 渠道研究 营销咨询 管理咨询 市场进入策略咨询竞争对手调研及监测 竞争策略研究 竞争环境研究 监测 企业战略研究 市场营销 / 促销策略分析 合作伙伴调研 Customer Service Hotline: Page 23 of 25

24 数据库咨询 中国行业财务数据库 中国企业财务数据库 产品进出 口数据库 中商情报网在调查工作中能够很好的借助国家部办委 行业协会等部门的资源为客户提供服务 ; 高层访谈的执行能力, 能够访问国家各个部委为企业提供全方位的政策导向 行业规划 ; 多年来针对工业领域的企业及用户调研的庞大数据库资源, 历史数据和企业 用户数据非常丰 福 国内权威市场研究公司, 具有行业内良好知名度 拥有多项自主开发的研究模型及专项咨询产品, 提供专业化的 市场研究整体解决方案 由国际专家和本土行业专家组成的资深项目团队, 为客户提供精准的研究服务 权威数据采集渠道, 持续 10 年的数据监测,7 年的国内市场研究经验, 超过 1000 多个市场研究案例 中商情报网订购单回执表 单位名称联系人地址 邮编 部门联系电话手机传真 报告名称 : Retailing in Russia 报告格式 : PDF 电子版或印刷版 付款方式 : 银行 邮局 支票 其他 定购数量 : 份 Customer Service Hotline: Page 24 of 25

25 请选择报告版本 : 1. PDF 电子版 0 元 / 份 2. 印刷版 0 元 / 份 3. PDF 电子版 + 印刷版 0 元 / 份总计金额万仟佰拾元 ( 小写 : 元 ) 预计付款日期年月日开户行 : 中国工商银行深圳黄贝支行开户名 : 深圳中商智汇咨询服务有限公司帐号 : 备注 : 此帐户可开具增值税普通发票 开户行 : 中国工商银行深圳黄贝支行 指定账号 开户名 : 深圳中商智业投资顾问有限公司 帐号 : 备注 : 此帐户可开具增值税专用发票 开户行 : 中国建设银行北京丰台支行开户名 : 中商智汇 ( 北京 ) 咨询有限公司帐号 : 备注 : 此帐户只可开具增值税普通发票 款到后, 发票随后寄发 此账号为唯一指定账号 电话 : 传真 :(0755) 联系方法 深圳地址 : 深圳市福田区红荔路 1001 号银盛大厦 7 层邮编 : 北京地址 : 北京市右安门外大街 99 号国内贸易工程设计研究院 5 层 501 室邮编 : 网址 : 电邮 :service@askci.com 备注 请将订阅信息填好后, 传真至我中心客服部, 款到后发票随后寄发 Customer Service Hotline: Page 25 of 25