Job Description. Retail Channel Marketing Manager (SP) Head of Marketing - UK & Ireland. Channel Marketing Associate (Intern) Purpose of Job

Transcription

1 Job Description Job Title: Reporting to: Direct Reports: Division: Retail Channel Marketing Manager (SP) Head of Marketing - UK & Ireland Channel Marketing Associate (Intern) Marketing Purpose of Job Develop and manage Garmin s brand position and presence in UK and Ireland, for all categories, through trade partnerships with specialist retailers. Responsible for strategic planning and optimisation of campaigns and promotions across online channels and in store marketing communications, retailer-specific events and co-funded marketing investment to support key launches and drive category growth. Key Duties and Responsibilities Day to day trade marketing management of Specialist accounts, including marketing lead for key distributors (all categories) and associated event planning (all Specialist accounts) Ensure the Garmin brand is represented at retail level adhering to corporate guidelines and overall sales and marketing strategies Drive co-branded brand building activity with retailer partners including management of related events, co-funded PR activity and media advertising Work with Head of Marketing to set relevant trade marketing objectives for UK and Ireland markets. Implement innovative activities to grow revenue and market share in line with business objectives. Responsible for delivery of Garmin s retail marketing plans aligned with new product launches, overall business strategy and objectives. Create, implement and manage joint marketing plans with key Specialist retail partners to meet business objectives, and achieve best ROI. Day to day coordination and maximisation of co-op campaigns - implementation and communication of results to marketing leaders and/or dealers and distributors. Work with Head of Marketing to ensure a clear commercial rationale for all activity. Report monthly on the ROI for retail performance by channel Lead retail innovation for Garmin UK and Ireland within Specialist accounts. Develop strong business and marketing relationships with all Specialist retailers Drive traffic and conversion by working with retail partners to create and optimise customer journey plans Timely delivery of in-store and online campaigns through application of best practice merchandising principles Work with EMEA team to plan and execute local point of sale requirements whilst leveraging the global model Management of local retail and production agencies Lead and motivate Channel Marketing Associate (Intern) to generate best-in-class activation and in-store communication through point-of-sale material (generic and customised) for key Specialist retail partners. Oversee regular communication to Garmin s field sales team regarding POS updates and key activation Regular reviews with SAMs, Field Sales Team, store staff and key account stakeholders to maximise effectiveness of the retail channel marketing initiatives

2 Control of annual Specialist retail marketing budget - ensuring retail channel marketing team are saving costs wherever possible, maximising value for money, assessing ROI. Department Specific Responsibilities Support sales team in the development of existing Specialist channels and attend weekly Specialist sales meetings Represent retail marketing at key internal meetings (e.g. proposition GTM sessions) for optimum execution Hold regular project meetings with key stakeholders to align marketing with sales and product management functions Provide monthly activity reports to Head of Marketing, including ROI reports for key retail activations Have a thorough knowledge of all point of sale collateral, optimising and improving as necessary Maintain a level of professional knowledge of marketing options available to Garmin Maintain user expertise in the operations of all relevant Garmin products Perform other job-related duties as assigned Technical Requirements Oracle Department Specific Technical Requirements Strong knowledge of marketing communications Good understanding of and/or or willingness to learn relevant Garmin product categories Education and Experience Bachelor s degree in Economic, Marketing and/or Communications or equivalent experience Experience in a trade marketing or specialist retail environment Experience and passion in delivering ROI whilst championing brand values and customer experience 3+ years of experience in agency management Good track record of people management skills Superior organisational and analytical skills Excellent oral and written communication skills Strategic thinker and goal driven Capable of working autonomously Detail oriented with excellent administrative skills Presentation and negotiating skills Demonstrate initiative, flexibility and resourcefulness Flexible, hands-on approach to business Budget management skills Project management skills Flexibility to travel

3 Skills Competency Level Descriptor WORKING WITH DATA & INFORMATION Gathering & analysing information Decision making 2 2 Gathers and maintains information Identifies and uses appropriate sources of information. Accurately identifies the type and form of information required. Obtains relevant information and maintains it in appropriate formats. Day to day decisions Follows pre-set procedures where required. Obtains and uses necessary information to make decisions Regularly reviews and agrees scope of decision making for their role Refers decision to others when appropriate. WORKING WITH PEOPLE 3 Develops relationships Takes account of the impact of own role Managing relationships & Networking on the needs of both internal and external contacts Maintains regular two way communication with both internal and external contacts Identifies and nurtures relationships that contribute to the business Teamworking, Coaching & Guiding 3 Is an active team member Encourages colleagues to contribute in teams Listens and gives credit to contributions which others make in teams Communicating, Influencing & Networking ACHIEVING RESULTS Planning & organising Shares learning and information with colleagues 3 Projects a positive image Presents oral and written communication succinctly and with regard to its impact on the recipient. Presents self in a manner appropriate to the situation. Refers positively to the organisation, its people and its services 3 Plans to meet departmental objectives Accurately estimates resources to achieve plans Builds alternative actions into plans to deal with likely contingencies Communicates plans to relevant people Deadline Management 3 Takes responsibility for tasks Takes responsibility to ensure commitments are met Regularly reviews progress of tasks Keeps people informed of progress on key tasks Evaluates completed tasks

4 Objective setting 2 Agrees objectives Agrees objectives set by supervisor DEVELOPING THE BUSINESS Generating & building on new ideas Highlights any potential obstacles in achieving objectives 3 Participates in the generation of ideas Actively participates in events for generating ideas Positively questions established ways of doing things Actively listens to and considers ideas presented by others Personal development 2 Develop self Builds own knowledge of the organisation, its people and its services Seeks opportunities to develop own skills Accepts feedback constructively, regularly reviews and updates personal development plans CORPORATE COMPETENCIES 3 Exceeds customer requirements Exceeds customer requirements by Customer Focused ensuring that their needs are met in a timely manner Identifies unfulfilled customer requirements and refers them upwards as required Innovative 3 Adapts existing solutions Identifies and applies existing solutions that have not been used previously in the existing environment Highlights additional customer requirements and proposes innovative solutions Flexible 3 Is flexible with colleagues and customers Identifies and applies solutions to meet the needs of the business Co-operative 3 Co-operates with colleagues across the department Works co-operatively with colleagues both within their department and within the group Identifies opportunities where colleagues and customers can benefit from alternative approaches Integrity 3 Demonstrates integrity towards individual customers Ensures that the interests of both the company and the customers are met Ensures that the company is represented to customers and suppliers in an ethical manner Signed.. Signed..

5 (Employee) (Manager) Dated..