What Kevin Bacon Knows about Marketing
|
|
- Vivian Brooks
- 6 years ago
- Views:
Transcription
1 What Kevin Bacon Knows about Marketing
2 About Network for Good Network for Good is a 501(c)3 nonprofit, founded in 2001 by AOL, Yahoo! & Cisco Our mission is to make it easier for nonprofits to raise money online, and for people to give online Network for Good has processed over $200 million in donations for over 30,000 nonprofits. We manage online fundraising on Facebook and MySpace
3 Agenda: What I Will Cover The Web 1.0 Stuff Get your house in order before you go out The Web 2.0 World What is it? What can I achieve? The Case Studies The Nonprofit Marketing Blog How TNC engaged a new audience on Flickr How Kevin Bacon Flipped the Funnel for Nonprofits
4 Download the slides from
5 Reality Check Social networks are not a silver bullet for online fundraising.
6 First things first Who has a website? Can you collect addresses on your website? Can you accept online donations on your website? How does your website engage your audience? Do you provide relevant content? Do you tell your story through pictures, videos? Is there SOMETHING portable on your website? How do people find your website? Do you have ANY IDEA? Do you use marketing to drive traffic back to your website? Can people find your website in search engines? Do your publish your URL on every communication, both online and offline?
7 Why the boring fundraising stuff matters Small to medium-sized nonprofits account for 70% of giving via Network for Good
8 The Long Tail of Online Fundraising Because any nonprofit of any size can do it Because it s drastically less expensive and more efficient than conventional fundraising
9 Who Is Giving Online?* Online givers are young (38-39 years old) They are generous -- ($163) Men and women give online in equal numbers Virtually all (96%) have given to charity before, but 38% haven t given online before *Network for Good Study, The Young and Generous
10 So Get online Accept donations online Ask for donations via (NOT OUTLOOK) See how you re doing, for example
11 Where is your traffic coming from? Your donations?
12 OK now you can look at Web 2.0
13 Official Definition Web 2.0 is about people using technologies to get the things they need from each other, rather than from traditional institutions like corporations (or nonprofits!) Adapted from Groundswell by Charlene Li & Josh Bernoff
14 My definition of Web 2.0 It s about people wanting to be seen and heard. And to connect with others.
15 So what? The messenger is everything.
16 Millions of megaphones
17
18
19 OMG! Where do I start? People LISTEN: Focus on where your megaphones hang out Objectives Decide what you want to accomplish (hint: community first, fundraising second) Strategy, Tactics, & Technology Avoid random acts of marketing. Don t be just another fool with a tool Adapted from Groundswell by Charlene Li & Josh Bernoff
20 Stuff to try out 1. Find people who are passionate about your cause (Google Alerts, Technorati) 2. Grow people s awareness & familiarity with your cause, and own the search engines! (Google AdWords, Blogging) 3. Amplify word-of-mouth & grow your list (Flickr & YouTube) 4. Plug your supporters into fundraising widgets (SixDegrees.org) 5. Inspire people to visit your website and engage with you
21 How to listen
22 Whether to blog 1. Are you listening to your online community? 2. Do you have something unique to say? 3. Are you willing and able to say it? 4. Are you willing to be challenged and criticized? 5. Are you willing and able to dedicate the resources to succeed? Source: Matt Dickman, Techno//Marketer blog:
23
24
25 Tools to engage a new or existing audience Online photo management & sharing organizing photos and video
26 The Nature Conservancy Flickr Campaign Annual contest on Flickr Winners: annual member calendar and nature.org website cultivations, search engine ads and social networks to draw in both members and new leads Allowed entrants to participate solely on Flickr, but also by sending photos directly TNC picked the finalists, but let the public vote on the winners Never asked for money, only for engagement Source: Jonathon D. Colman: Associate Director, Digital Marketing at The Nature Conservancy
27
28
29
30
31 Outcomes Over 8,500 members of TNC s photo group on Flickr who have shared nearly 94,000 photos (~11 photos per member) One of the largest nonprofit groups on Flickr to date Great, positive feedback from members and new prospects Coverage for (and many links to) our photo contest in numerous photography and nature picture blogs, discussion boards Over 10% click-through rate on ads promoting the contest Over 7,200 new e-members registered Over 5,000 votes for 2006 contest; over 17,000 votes for Source: Jonathon D. Colman: Associate Director, Digital Marketing at The Nature Conservancy 2007
32 Why did this work? People were the focus every step of the way.
33 What Kevin Bacon Knows about Marketing
34
35 The Six Degrees of Nonprofit Fundraising People give when people they know ask them to give. Synonyms: group fundraising, personal fundraising, viral fundraising, grassroots fundraising, peer-to-peer fundraising. Source: Peter Deitz, Social Actions, Founder
36
37 Six Degrees A person-to-person fundraising widget is the technology that makes that happen.
38
39 Meet the Wired Fundraiser
40 Robin s Story
41 Lessons learned with SixDegrees.org 1. Choose the right messenger 2. What attracts is celebs; what motivates is personal 3. Contests are good (URGENCY) 4. Uber-activists are the few, the proud 5. Give them the tools to fundraise WHERE THEY ARE ONLINE 6. Social networks are complex 7. Be prepared to help people; this is bleeding edge
42 To that last point My daughter s in college right now, so I contacted her.they [her friends] started putting it on their blogs and on Facebook, and she became so energized around it. -Tom, Helping Children Worldwide
43 4 Rules for Fundraising & Marketing in a Web 2.0 World Don t let your online presence be just a brochure website Go to where people are, using the infinite variety of the Internet Flip the funnel: Tap into user participation (personto-person fundraising, wired fundraisers, social media) Don t get carried away by the hype; you still need all the offline stuff
44 Closing Thought Inspiration + Know how + Tools = Change the World
45 Measurement Ingredients Engagement & Reach Page Impressions, Visits, Unique Visitors Time Spent, Pages per visitor s opened, click-throughs Videos viewed, audio plays Word of Mouth Number of Mentions, Posts, Comments Recommendations Mentions-per-user Send This To A Friend Inbound links Earned Media Offline media mentions Online media mentions Search Visibility Higher search results Greater search results share 3 rd party results Research Customer/stakeholder feedback Product sampling Source: Qui Diaz, Livingston Communications:
46 References Beth Kanter s Blog: beth.typepad.com Nonprofit Marketing Blog: The Nature Conservancy: Peter Dietz/Social Actions: blog.socialactions.com The Buzz Bin:
47 Causes on Facebook The 30+ audience is the fastest growing segment of Facebook.
48 Causes on Facebook The Causes application for Facebook adds the ability to solicit and make donations from within Facebook.
49 Causes on Facebook Allows American and Canadian 501(c)(3)s to recruit supporters and fundraise directly on Facebook Raised $3.2MM for 25,000 charities since June MM total installs, 5MM monthly active users
50 Facebook Cause: Love Without Boundaries Has raised over $150,000 from 4,115 donors. A small nonprofit with just 3% overhead and an all-volunteer staff, Love Without Boundaries seeks to give medical care to orphans in China in hopes of readying them for adoption. Their staff, who are older, nontraditional Facebook users, were able to spread the cause through their social network, bringing in thousands of Facebook users who had never before heard of their small nonprofit.
51 Love Without Boundaries every bit of the fundraising was done by people like me, recruiting friends and sending s. The old model--wooing big donors--requires considerable time and expense, albeit with bigger payoffs.
52 Facebook Resources For tips and resources, visit: Including: Starting a Cause on Facebook Everything You Need to Know About Using Facebook as a Nonprofit Marketing Tool
53
Building Participation through Social Networking
Building Participation through Social Networking Minnesota Council of Nonprofits Annual Conference www.mncn.org October 3, 2008 Jono Smith Network for Good www.networkforgood.org About Network for Good
More informationFlipping the Funnel*: How Social Media is Transforming Philanthropy
Flipping the Funnel*: How Social Media is Transforming Philanthropy Katya Andresen, Network for Good www.networkforgood.org www.fundraising123.org *Seth Godin s term What I Want to Share with You What
More informationHow to turn your resolutions into action
Succeed Online In 2009 How to turn your resolutions into action Blake Groves ecrm Specialist 2009 Convio, Inc. A New Year, A New Start For Nonprofits A recent online poll by Convio found: 4 recurring nonprofit
More informationNONPROFIT FUNDRAISING CHECKLIST. Marketing Strategies to Engage More Donors in 2018
NONPROFIT FUNDRAISING CHECKLIST Marketing Strategies to Engage More Donors in 2018 PLAN AHEAD Fundraising Marketing Checklist If you re like most nonprofits, you re getting ready for your next run/walk,
More information9 ESSENTIAL ELEMENTS FOR ONLINE SUCCESS IN 2011 Session 2 of 3, presented by Victoria Marchand 04/14/2011 1
9 ESSENTIAL ELEMENTS FOR ONLINE SUCCESS IN 2011 Session 2 of 3, presented by Victoria Marchand 04/14/2011 1 MEET VICKIE. Five years at Blackbaud Strategic and tactical development of online initiatives
More informationMaximize Year-End Fundraising Results
eguide 1. A Maximize Year-End Fundraising Results How to Use the Right Data to Create a Plan that Gets Your Board on Board INTRODUCTION Your annual campaign is important, not just because it likely serves
More informationLEARN, SHARE, GROW: Digital Marketing and Social Media. Jason Sikora, The Acquisition Agency
LEARN, SHARE, GROW: Digital Marketing and Social Media Jason Sikora, The Acquisition Agency Agenda 1. The Digital Age circa 2012 2. Marketing From the Inside-Out 3. Get In On The Conversation 4. High Level
More informationCreative Ideas for Your #BrooklynGives Campaign
Creative Ideas for Your #BrooklynGives Campaign August 1, 2018 What YOU want to get out of today Benefits of and strategies for participating in #GivingTuesday and #BrooklynGives Creative ways to reach
More informationShoppingGives Social Media Marketing Guide
ShoppingGives Social Media Marketing Guide 2018 1 Table of Contents 01 Introduction 02 Fundraising Tips & Tricks 03 Facebook & Twitter Tips 04 Instagram Tips 05 Social Media Mistakes 06 Downloadable Resources
More informationLeveraging Facebook and Google Ads
BOOST SPONSOR ENGAGE Leveraging Facebook and Google Ads About Us Tom Lany, online marketing manager Anna Myers, web communications specialist Amy Wartick, marketing & communications manager About LSS One
More informationSigning up, managing your team and monitoring your team s progress is easy to do online.
Online Fundraising Signing up, managing your team and monitoring your team s progress is easy to do online. At marchforbabies.org you ll find everything you need to help your team succeed. In a case study
More informationHarnessing the Power of Social Media MARKETING
Harnessing the Power of Social Media MARKETING Assessing and understanding social media resources. -Laurie Morse-Dell, Center for Technology & Business Understanding Social Media Resources 1. Know what
More informationCULTIVATING RELATIONSHIPS WITH YOUR NONPROFIT COMMUNITY
CULTIVATING RELATIONSHIPS WITH YOUR NONPROFIT COMMUNITY CONTENTS CauseVox is a crowdfunding and peer-to-peer fundraising platform for nonprofits and social good projects. www.causevox.com 3 Introduction
More informationPart 5: We Have a Facebook Page and My Participants are Tweeting Now What?
Part 5: We Have a Facebook Page and My Participants are Tweeting Now What? November 19, 2010 Presenters: Amy Braiterman, Blackbaud Jonathan Drennan, Charity Dynamics Events Boot Camp Series Blackbaud Events
More informationHow To Attract Crowds To Your Webinar
How To Attract Crowds To Your Webinar Introduction The success of your webinar depends on attracting the right crowd. Of course, you ve already spent a lot of time preparing the event. Now make an extra
More informationSuccess Secrets of Facebook: 12 ways to increase revenue, gain members, and develop a loyal community! A fabulous tool for NON-PROFITS
Success Secrets of Facebook: 12 ways to increase revenue, gain members, and develop a loyal community! A fabulous tool for NON-PROFITS Diane Cunningham, M.Ed. President and Founder National Association
More informationCutting Edge Community Outreach via Social Media Networking
Cutting Edge Community Outreach via Social Media Networking Jessica Stout Shelter Outreach jessica@petfinder.com Cutting Edge Community Outreach via Social Media Networking Blogs, Facebook, Twitter, YouTube,
More informationCommunity Fundraising 2.0
Community Fundraising 2.0 The future of fundraising in our networked society Bryan Miller Head of Strategy & Consumer Insight Cancer Research UK Don t worry We re all in much the same boat! How best to
More informationIn Everything You Do Is Digital
In 2015 Everything You Do Is Digital There is no more digital marketing. There is only marketing. 5 Barriers to Smart Digital Marketing Barrier 1 The Dizzying Array Facebook, Pinterest, Instagram, Twitter,
More informationFOUR SOCIAL MEDIA TACTICS EVERY REAL ESTATE AGENT NEEDS
FOUR SOCIAL MEDIA TACTICS EVERY REAL ESTATE AGENT NEEDS By SAM Rico BATTISTA AWARD WINNING SOCIAL MEDIA EXPERT About this Book First, let s go over what you can expect. This ebook is going to cover the
More informationSocial Media: Your Business Tool for Growth
Social Media: Your Business Tool for Growth Presented by: Melodie Tao Social Media Strategist, Educator & Speaker October 14 th, 2010: INET Beirut Professional: My company: Social Media Strategist, Speaker
More informationSOCIAL MEDIA TOOLKIT FOR NONPROFITS
SOCIAL MEDIA TOOLKIT FOR NONPROFITS OVERVIEW OF SOCIAL MEDIA ------------------------------------------------------2 GIVE LOCAL YORK S SOCIAL MEDIA ACCOUNTS-------------------------------------3 USING
More informationAn Introduction to Inbound Marketing
An Introduction to Inbound Marketing What It Is, How It Works and Why You Need to Consider It. One in a Series of Marketing Guides X With 80% of people looking online for health information and 49% looking
More informationCreating a Coherent Social Strategy for Business
Creating a Coherent Social Strategy for Business Charlene Li & Josh Bernoff Co-authors, Groundswell VPs, Forrester Research groundswell.forrester.com 1 Businesses expect to participate % of companies adopting
More informationJB+A #GIVINGTUESDAY GUIDE NOVEMBER 29, 2016
JB+A #GIVINGTUESDAY GUIDE NOVEMBER 29, 2016 TABLE OF CONTENTS INTRODUCTION... 3 DEFINE GOALS +OBJECTIVES... 4 DETERMINE AUDIENCE + MESSAGING... 5 IDENTIFY RESOURCES + DELINEATE RESPONSIBILITIES... 6 DEFINE
More informationCommunity Sites Can Make You Rich and You Can Start One For Under A $100 In A Single Afternoon Jeff Johnson s UndergroundConfessions.
Community Sites Can Make You Rich and You Can Start One For Under A $100 In A Single Afternoon Jeff Johnson s UndergroundConfessions.com www.undergroundconfessions.com If you d like to have the 1 hour
More informationDigital Marketing: Trending Opportunities for Tourism Businesses. Liz Ward Tourism Tribe
Digital Marketing: Trending Opportunities for Tourism Businesses Liz Ward Tourism Tribe Change is the only constant Heraclitus Where did you start? www.oversixty.com.au/entertainment/technology/40-years-of-mobile-phones-in-pictures/
More informationHow to Increase with Limited Resources Brand Awareness Tips on increasing Brand Awareness
How to Increase with Limited Resources Brand Awareness Tips on increasing Brand Awareness CONTENT What is Brand Awareness? Why brand awareness is important? Why Your Brand Needs Digital Marketing Strategy
More informationThe webinar will start 2 minutes a1er the hour. How JUNIOR ACHIEVEMENT Can Use Facebook and Twitter to Amplify Fundraising
The webinar will start 2 minutes a1er the hour. How JUNIOR ACHIEVEMENT Can Use Facebook and Twitter to Amplify Fundraising By Kerri Karvetski GoToWebinar Controls Your ParBcipaBon Open and hide your control
More informationCentral Ohio s Small Business Resource
Central Ohio s Small Business Resource Who is @Tonya Wilson? Program Coordinator for the Ohio SBDC at Columbus State Manage SBDC marketing, branding, outreach, digital media & events AAS Multimedia Production
More informationMaking Planned Giving Work for You. Lawrence C. Henze, J.D.
Making Planned Giving Work for You Lawrence C. Henze, J.D. Your Presenter Managing Director, Blackbaud Analytics Law degree, University of Wisconsin-Madison 13 years as a development officer Chief Development
More informationEffective Online Marketing 101.1: Outbound marketing for increasing site traffic
Effective Online Marketing 101.1: Outbound marketing for increasing site traffic Patrick Hansen and Kenan Pollack Senior Interactive Consultants About Us Patrick Hansen Senior Interactive Consultant Eight
More informationQUICK START GUIDE FOR CLUB SOCIAL MEDIA PAGES
QUICK START GUIDE FOR CLUB SOCIAL MEDIA PAGES Quick Start Guide for Club Social Media Pages January 2018 2 INTRODUCTION Social media is part of our everyday lives, both personally and professionally. To
More informationGiving Day Storytelling Made Easy! How to tell powerful stories that attract and empower donors on your Giving Day
Giving Day Storytelling Made Easy! How to tell powerful stories that attract and empower donors on your Giving Day Your Giving Day Experts Bridget Cafaro - Customer Success Manager Bridget comes from a
More informationMarketing Your Business Through Social Media Part II
Marketing Your Business Through Social Media Part II FSC Interactive Online and Interactive Marketing Agency located in New Orleans, La. Specialize in Social Media Strategy, Paid Search Campaigns and SEO
More informationWho is Monica L. O Brien?
Social Pollination Escape the Hype of Social Media and Join the Companies Winning At it. by Monica L. O Brien 2009 - Spaulding House Publishing: Chicago, IL Book summary adapted for educators by Douglas
More informationJohn Biancamano Inbound Digital LLC InboundDigital.net
John Biancamano Inbound Digital LLC 609.865.7994 InboundDigital.net About Me Owner of Inbound Digital, LLC: Digital Marketing Consulting and Training Website Design Content Development SEO/PPC Social Media
More informationE-GUIDE. How to Create a Major Gifts Program in 5 Easy Steps. NetworkForGood.com 1
E-GUIDE How to Create a Major Gifts Program in 5 Easy Steps NetworkForGood.com 1 Table of Contents Why Create a Major Donor Program...4 Step 1: Identify Your Major Donors... 5 Step 2: Put Major Donor Tasks
More informationThose Who Downloaded This Report Also Downloaded:
How to Create & Profit from Your Facebook Fan Page Workbook Brought to You By: SuperAffiliate.com Those Who Downloaded This Report Also Downloaded: Facebook Profits by Jonathan Volk Facebook Ad Software
More informationEVALUATION REPORT. Social Media Marketing Project
EVALUATION REPORT Social Media Marketing Project Community Literacy of Ontario March 31, 2015 CLO s Social Media Marketing Project Evaluation Report Years 1 & 2 (March 31, 2015) Community Literacy of Ontario
More information6 Simple Steps to Results-Driven Marketing Campaigns. A Guide to Effective and Affordable Marketing for Nonprofit Organizations
6 Simple Steps to Results-Driven Marketing Campaigns A Guide to Effective and Affordable Marketing for Nonprofit Organizations 6 Simple Steps to Results-Driven Marketing Campaigns As a nonprofit professional,
More informationHSUS Emerging Media Program
HSUS Emerging Media Program Direct Marketing Association of Washington Carie Lewis Director of Emerging Media The Humane Society of the United States @cariegrls My name is Carie, and I m a social networking
More informationINTERACTIVE TABLE OF CONTENTS
INTERACTIVE TABLE OF CONTENTS Standout Subject Lines Get Open, Get Read, Get Results... 3 Grow Your Business with Email & Social Media Simple marketing strategy for small business & nonprofits... 3 Find
More information#GI INGTUESDAY SURVIVOR S GUIDE FOR FUNDRAISERS
#GI INGTUESDAY SURVIVOR S GUIDE FOR FUNDRAISERS 10 Essential Steps to Implementing a Last-Minute Day of Giving Strategy #GI INGTUESDAY is around the corner and if you haven t planned a campaign... Fear
More information2018 Digital Marketing Workshop
2018 Digital Marketing Workshop QUESTIONS Who uses Social Media? How many of you know who your online customer is? Use paid ads on social media? Promoted LivePC GivePC last year? THE FORMULA 1. Social
More informationSmall business Big ambitions
HIRE MARKET SELL LEARN Small business Big ambitions Marketing Playbook for SMBs SMBs have the advantage of flexibility. Your business may be small, but your ambitions are huge. LinkedIn can help get you
More informationOr Social Media for Dummies
Or Social Media for Dummies Social Media is a Critical Part of the way People in most walks of life Communicate and a Key Part of How Work gets done. Social Media Allows you to: Discover New Ideas and
More informationSocial Media for Nonprofit Organizations
Social Media for Nonprofit Organizations Part I: From Inception to Implementation to Investment Return By ESC Consultant James M. Greenfield, ACFRE, FAHP, former Senior Vice President, Resource Development,
More informationWorkbook
Workbook 11.28.2017 1 1 Background What Is #GivingTuesday? It is a global day of giving that unites people and organizations for one common purpose: to do good. Since 2012, #GivingTuesday has helped nonprofits
More informationJOIN US IN CELEBRATING NATIONAL MENTORING DAY OCTOBER 27TH
GET INVOLVED GUIDE JOIN US IN CELEBRATING NATIONAL MENTORING DAY OCTOBER 27TH Everyone from individuals, companies, schools, colleges, universities, communities, local government and authorities are encouraged
More informationTHE DIGITAL DONATION REVOLUTION. 5 Online Fundraising Tactics that Actually Work (and Reduce Costs)
THE DIGITAL DONATION REVOLUTION 5 Online Fundraising Tactics that Actually Work (and Reduce Costs) TABLE OF CONTENTS INTRODUCTION 3 TACTIC #1: MOBILE-OPTIMIZE YOUR WEBSITE 5 TACTIC #2: BE GOOGLE-FRIENDLY
More informationSocial Media Fundraising for Nonprofits. Mandi Cambre July 26, 2018 Focus on Funding: Bayou Region Conference
Social Media Fundraising for Nonprofits Mandi Cambre July 26, 2018 Focus on Funding: Bayou Region Conference Learning Objectives Understand the role of social media in an overall fundraising strategy Evaluate
More informationOverview: What is Social Media?
Environment, Health, Social and Gender Dimensions of Albania s National Strategies Linking the Ostrava Declaration of the European Environment and Health Process to SDGs Agenda2030 Natasha Dokovska Spirovska
More information2011 Nonprofit Communications Trends Report...and What It All Means for Your Good Cause
2011 Nonprofit Communications Trends Report...and What It All Means for Your Good Cause 1 Summary of Survey Results 2 This report is based on a survey of 780 nonprofits in December 2010 conducted at Nonprofit
More informationThe Social Media Decision-Maker s Toolkit. Logistics. Logistics. Ask questions! Otherwise I m speaking to a black hole!
The Social Media Decision-Maker s Toolkit Class #1: Goals, Audiences and Listening Logistics Ask questions! Otherwise I m speaking to a black hole! Use the Raise Hand button Make the slideshow or demo
More informationBasics of Social Media. The why, the what, and the how for your small business or nonprofit
Basics of Social Media The why, the what, and the how for your small business or nonprofit Constant Contact 2016 Welcome! Danna Crawford PowerSellingMom.com DannaCrawford@gmail.com /DannaCrawford1 @DannaCrawford
More informationCracking The Code To Inbound Marketing
Cracking The Code To Inbound Marketing A Proven Process For Driving Client Results Mike Lieberman and Eric Keiles August 21, 20013 Boston, MA #INBOUND13 ERIC KEILES @square2 it s not tipping I believe
More informationUsing Social Media to Increase Memberships & Registrations. Justin Ramers Director of Social Media
Using Social Media to Increase Memberships & Registrations Justin Ramers Director of Social Media Agenda What is Social Media? Tools of the Trade Developing a Social Media Strategy Building the Foundation
More informationHow to Spy on other People s Facebook Ads
How to Spy on other People s Facebook Ads What is your #1 Goal with your internet marketing? I would hope it is to make as much money as possible in the fastest time working smart while genuinely helping
More informationLYFE MARKETING:MEET THE PUBLISHER
The Best Social Media Platforms for Social Media Marketing in 2018 LYFE MARKETING:MEET THE PUBLISHER LYFE Marketing is a digital marketing agency. We help small businesses develop and implement digital
More informationCOURSE SYLLABUS & OUTLINE
COURSE SYLLABUS & OUTLINE Course Title: Social Media Marketing Course Number: 460.398 Quarter: FALL 2010 Instructor Beverly Macy Phone: 310 500-7139 E-mail: beverlymacy@gmail.com Karl Kasca Phone: 626
More informationWorld Contraception Day
Social media toolkit World Contraception Day #Advocacyleaders campaign This communications toolkit provides hints and tips on how to Amplify the voice of your project and engage with a wider audience on
More informationLIKES ARE GREAT, LEADS ARE BETTER
LIKES ARE GREAT, LEADS ARE BETTER How to Grow Your Business Using Social Media Copyright 2016 Act-On Software Social Media is a Beautiful Thing It allows you to do three important activities: connect with
More informationMaking a Success of LinkedIn Liz Barnes
Making a Success of LinkedIn Liz Barnes liz@envoca.co.uk Effective business networkers say that 90% of new business is achieved through networking and word-ofmouth referrals. 1 Referrals generate about
More informationDemonstrating the value of investing in new technologies
Demonstrating the value of investing in new technologies 24 June, 2010 Rachel Beer Founding Partner We ll cover how To decide where your charity should invest time and money You can demonstrate the value
More informationSuccessful B2B Social Media 101
Take your business to the next level Successful B2B Social Media 101 Brought to you by www.dwsassociates.com 651-315-7588 Successful B2B Social Media 101 Brought to you by: About the DWS Associates Founded
More informationSocial Medial and Non-Profits. Episcopal Charities Sustainability Institute
Social Medial and Non-Profits Episcopal Charities Sustainability Institute April 5th, 2014 Good Morning. Source: Meredith Gould Let s talk about today Let s talk about today Broad Audience Broader Topic!
More informationReach a more specific age or gender group such as young women aged 18-25, or teenagers between
www.counternarratives.org BEST PRACTICE GUIDE PLANNING A CAMPAIGN Introduction A successful counter-narrative campaign plan can be broken down into four fundamental questions: who is your audience, what
More informationTying Your Web Site to a Branding & Fundraising Strategy
Tying Your Web Site to a Branding & Fundraising Strategy How direct communication and social media are playing a more important role in branding and fundraising efforts By Ira W. Yellen, APR & Fellow PRSA,
More informationEffective Websites and Social Media Marketing. Owen Salerno Suzie s Farm
Effective Websites and Social Media Marketing Owen Salerno Suzie s Farm Content is King (if you remember one thing from today, let it be that) Why do you need a website? Help customers find you in the
More informationCERTIFICATION COURSE: INTEGRATED NONPROFIT MARKETING
CERTIFICATION COURSE: INTEGRATED NONPROFIT MARKETING ABOUT YOUR HOST: jolynndeal@mymarketingcafe.com My name is Jo Lynn Deal and I am the president and founder of mymarketing Café a full-service marketing
More informationHi, I am Saša Djunisijević, Founder of The Whiteboarder. Years
Hi, I am Saša Djunisijević, Founder of The Whiteboarder. Years of dealing with the most demanding small, mid-sized and large companies helped me to form excellent understanding of different businesses.
More information5 Social Trends for 2018
5 Social Trends for 2018 Another carefully prepared whitepaper from the marketing experts at FMG Suite. Who is FMG Suite? At FMG Suite, our business is centered around one simple premise: we love marketing
More informationFacebook Basics. A beginner s guide to the social network. Presented By:
Facebook Basics A beginner s guide to the social network. Presented By: Table of Contents Chapter 1: Meet Facebook Timeline Chapter 2: Terminology Chapter 3: Define Your Social Media Goals Chapter 4: The
More informationAll trademarks are the property of their respective owners.
All trademarks are the property of their respective owners. Transform Your Social Media Value Speakers Kathleen Clark Social Media Manager, Shaklee Sommer Poquette Social Media Consultant, Blogger Relations
More informationPEOPLE OF ACTION CAMPAIGN GUIDELINES EN (817)
PEOPLE OF ACTION CAMPAIGN GUIDELINES EN (817) Contents 1 1 2 2 INTRODUCTION Promote the public image of Rotary What is the People of Action campaign? Campaign materials overview 3 4 5 7 GET STARTED Tell
More informationTreat Every Donor Like a Major Donor
Treat Every Donor Like a Major Donor Turn One-Time Donors into Long-Term Loyal Donors Rich Dietz Brandy Keller Ellen Tucker Danger: Test Heavy Slides We do text heavy slides If you want the latest slides,
More informationCONTENT MARKETING BLUEPRINT
CONTENT MARKETING BLUEPRINT TODAY S PRESENTATION 1. What is content marketing? 2. Build & define your content infrastructure 3. Map content to your sales funnel 4. Make an editorial calendar & start creating
More informationNECB Digital Marketing
NECB Digital Marketing for Nonprofits Presented by Janine Jacques, MBA, MSCIS, Ph.D Bachelor s of Science Digital Marketing CERTIFICATE IN DIGITAL MARKETING www.necb.edu Marketers Ruin Everything Understanding
More informationFocus in on the clients you wish to reach on-line.
The world of digital marketing seems foreign. However, all of the basic tenants of sales and marketing still apply. It s just a different platform and due to the vast numbers of platforms available and
More informationTARGETING: YOUR KEY TO IMPROVED RESULTS
Tony Bonina tbonina@columbus.rr.com (614) 296-1694 TARGETING: YOUR KEY TO IMPROVED RESULTS PREPARED FOR THE CHARITABLE ROUNDTABLE June 9, 2017 Target Marketing 101 Channel Sweet Spot Content Audience Target
More information[ BUSINESS NETWORKING EVENT ]
DIGITAL MARKETING [ BUSINESS NETWORKING EVENT ] WHAT IS DIGITAL MARKETING The marketing of products or services using digital channels to reach consumers. WE LIVE IN A DIGITAL AGE WHERE DO YOU Everyone
More informationCREATING A POWERFUL CAMPAIGN #GIVINGTUESDAY
CREATING A POWERFUL CAMPAIGN #GIVINGTUESDAY Creating a powerful campaign for #GivingTuesday. The time is NOW. With year-end quickly approaching, and #GivingTuesday just weeks away, it's almost the giving
More informationGiving New Meaning to the Word Community: Marketing Valencia in the Digital Age
Giving New Meaning to the Word Community: Marketing Valencia in the Digital Age Marketing then. Passive. Marketing now. Social. Social Media Social Media / Social Networks / Web 2.0 The conversations that
More informationSocialMedia for Special Event Success
SocialMedia for Special Event Success Presenter: Mary Beth Harrington CVA, Passionate Nonprofit Expert 501c³ - Taking Nonprofits to the Third Power 972-839-9960 mbharrington@nonprofitpassion.com www.mbharrington501c3.com
More informationINSTAGOOGLETWEETFACE? Social Media for Scholarship Engagement
INSTAGOOGLETWEETFACE? Social Media for Scholarship Engagement Session Goals Discuss Social Media Strategies and Best Practices Dialogue to exchange ideas to help position your (organization, institution,
More informationThe webinar will start 2 minutes after the hour. How to Use Social Networks to Raise Money for Your Nonprofit
The webinar will start 2 minutes after the hour. How to Use Social Networks to Raise Money for Your Nonprofit GoToWebinar Controls Your Participation Open and hide your control panel Join audio: Choose
More informationThe Top 10 Things Nonprofits Should Be Doing in A super quick online sesh
The Top 10 Things Nonprofits Should Be Doing in 2018 A super quick online sesh The webinar is about to start Topic The Top 10 Things Nonprofits Should Be Doing in 2018 Date Feb 21st 2018 Time 2:00-3:00
More informationLeague Marketing 101. The Voices You re Hearing
League Marketing 101 Welcome! We will begin at 10:02 a.m. Pacific. You won t hear any sound until then. Download a PDF of the Slides Here: kivilm.com/lwvc The Voices You re Hearing Kivi Leroux Miller President
More informationPIER TO PEER. Social media and seafood WORKSHOP. Conducted by Ben Hale
PIER TO PEER Social media and seafood WORKSHOP Conducted by Ben Hale ben@adpower.com.au WHAT IS SOCIAL MEDIA? Platforms that let us share things with each other. It s always been here, but back then it
More informationNothing beats the post of a happy client closing photo. There is no happier client than the one who just closed on their home!
25 Social Media Post Ideas for Mortgage Brokers Ideas to Help You Get Started with Your Social Media Marketing! Introduction More and more businesses have included social media as part of their marketing
More informationIntroduction. We ll be going through some key notions in paid advertising through the four chapters of our guide.
1 Introduction Paid Advertising is a fantastic way to drive more traffic to your site and boost revenue, but it can turn out to be expensive if you aren t careful. So, how do you make the most out of your
More informationDeveloping your brand
Developing your Brand 1 Introduction 2 What is your Brand? An invaluable asset in the battle for customers. The source of a promise to your consumer. The foundation of your marketing communication. A vital
More informationMeasure Your Marketing
Measure Your Marketing Web and Social Analytics for Nonprofit For-Purpose Organizations Tyler Brooks Founder @ Analytive // Associate at Third Sector Enterprises tyler@analytive.com Get the slides at:
More informationSocial Media 101 for Shelters and Rescue Groups July Jane Harrell Petfinder.com Associate Producer
Social Media 101 for Shelters and Rescue Groups July 2012 Jane Harrell Petfinder.com Associate Producer jane@petfinder.com 1 Table of Contents Social Media 101 A starting note The following breaks down
More informationPassport to Social Media Marketing. Wednesday, 8:30am August 5, 2009 Midwest Ski Area s Association
Passport to Social Media Marketing Wednesday, 8:30am August 5, 2009 Midwest Ski Area s Association Introducing: Samantha Rufo President, nxtconcepts, Ltd. & the myguidesites.com 12 years ski industry experience
More information12 SOCIAL MEDIA TIPS TO SUCCESSFUL
12 SOCIAL MEDIA TIPS TO SUCCESSFUL EVENTS #pf2016 @BizMapPtbo PEOPLE WON T REMEMBER WHAT YOUR DID OR WHAT YOU SAID.. THEY LL REMEMBER.. #pf2016 @BizMapPtbo PEOPLE WON T REMEMBER WHAT YOUR DID OR WHAT YOU
More informationPublicity to the Rescue
Publicity to the Rescue How to Get More Attention for Your Animal Shelter, Humane Society or Rescue Group to Raise Awareness, Increase Donations, Recruit Volunteers, and Boost Adoptions Susan C. Daffron
More informationAbout Mhairi Petrovic
Mastering Social Media to Grow Your Small Business Mhairi Petrovic Out-Smarts Marketing Inc. About Mhairi Petrovic Founder of Out-Smarts Marketing Blogging since 2007 Podcaster Educator Fellow Entrepreneur
More informationTABLE OF CONTENTS. Introduction. Tip 1 Reaching your Target Audience. Tip 2 Make It Memorable. Tip 3 Bring your story to life
TABLE OF CONTENTS Introduction Tip 1 Reaching your Target Audience Tip 2 Make It Memorable Tip 3 Bring your story to life Tip 4 Online Video is the new Word of Mouth Tip 5 Spread the Word Tip 6 Keep your
More information