What Kevin Bacon Knows about Marketing

Size: px
Start display at page:

Download "What Kevin Bacon Knows about Marketing"

Transcription

1 What Kevin Bacon Knows about Marketing

2 About Network for Good Network for Good is a 501(c)3 nonprofit, founded in 2001 by AOL, Yahoo! & Cisco Our mission is to make it easier for nonprofits to raise money online, and for people to give online Network for Good has processed over $200 million in donations for over 30,000 nonprofits. We manage online fundraising on Facebook and MySpace

3 Agenda: What I Will Cover The Web 1.0 Stuff Get your house in order before you go out The Web 2.0 World What is it? What can I achieve? The Case Studies The Nonprofit Marketing Blog How TNC engaged a new audience on Flickr How Kevin Bacon Flipped the Funnel for Nonprofits

4 Download the slides from

5 Reality Check Social networks are not a silver bullet for online fundraising.

6 First things first Who has a website? Can you collect addresses on your website? Can you accept online donations on your website? How does your website engage your audience? Do you provide relevant content? Do you tell your story through pictures, videos? Is there SOMETHING portable on your website? How do people find your website? Do you have ANY IDEA? Do you use marketing to drive traffic back to your website? Can people find your website in search engines? Do your publish your URL on every communication, both online and offline?

7 Why the boring fundraising stuff matters Small to medium-sized nonprofits account for 70% of giving via Network for Good

8 The Long Tail of Online Fundraising Because any nonprofit of any size can do it Because it s drastically less expensive and more efficient than conventional fundraising

9 Who Is Giving Online?* Online givers are young (38-39 years old) They are generous -- ($163) Men and women give online in equal numbers Virtually all (96%) have given to charity before, but 38% haven t given online before *Network for Good Study, The Young and Generous

10 So Get online Accept donations online Ask for donations via (NOT OUTLOOK) See how you re doing, for example

11 Where is your traffic coming from? Your donations?

12 OK now you can look at Web 2.0

13 Official Definition Web 2.0 is about people using technologies to get the things they need from each other, rather than from traditional institutions like corporations (or nonprofits!) Adapted from Groundswell by Charlene Li & Josh Bernoff

14 My definition of Web 2.0 It s about people wanting to be seen and heard. And to connect with others.

15 So what? The messenger is everything.

16 Millions of megaphones

17

18

19 OMG! Where do I start? People LISTEN: Focus on where your megaphones hang out Objectives Decide what you want to accomplish (hint: community first, fundraising second) Strategy, Tactics, & Technology Avoid random acts of marketing. Don t be just another fool with a tool Adapted from Groundswell by Charlene Li & Josh Bernoff

20 Stuff to try out 1. Find people who are passionate about your cause (Google Alerts, Technorati) 2. Grow people s awareness & familiarity with your cause, and own the search engines! (Google AdWords, Blogging) 3. Amplify word-of-mouth & grow your list (Flickr & YouTube) 4. Plug your supporters into fundraising widgets (SixDegrees.org) 5. Inspire people to visit your website and engage with you

21 How to listen

22 Whether to blog 1. Are you listening to your online community? 2. Do you have something unique to say? 3. Are you willing and able to say it? 4. Are you willing to be challenged and criticized? 5. Are you willing and able to dedicate the resources to succeed? Source: Matt Dickman, Techno//Marketer blog:

23

24

25 Tools to engage a new or existing audience Online photo management & sharing organizing photos and video

26 The Nature Conservancy Flickr Campaign Annual contest on Flickr Winners: annual member calendar and nature.org website cultivations, search engine ads and social networks to draw in both members and new leads Allowed entrants to participate solely on Flickr, but also by sending photos directly TNC picked the finalists, but let the public vote on the winners Never asked for money, only for engagement Source: Jonathon D. Colman: Associate Director, Digital Marketing at The Nature Conservancy

27

28

29

30

31 Outcomes Over 8,500 members of TNC s photo group on Flickr who have shared nearly 94,000 photos (~11 photos per member) One of the largest nonprofit groups on Flickr to date Great, positive feedback from members and new prospects Coverage for (and many links to) our photo contest in numerous photography and nature picture blogs, discussion boards Over 10% click-through rate on ads promoting the contest Over 7,200 new e-members registered Over 5,000 votes for 2006 contest; over 17,000 votes for Source: Jonathon D. Colman: Associate Director, Digital Marketing at The Nature Conservancy 2007

32 Why did this work? People were the focus every step of the way.

33 What Kevin Bacon Knows about Marketing

34

35 The Six Degrees of Nonprofit Fundraising People give when people they know ask them to give. Synonyms: group fundraising, personal fundraising, viral fundraising, grassroots fundraising, peer-to-peer fundraising. Source: Peter Deitz, Social Actions, Founder

36

37 Six Degrees A person-to-person fundraising widget is the technology that makes that happen.

38

39 Meet the Wired Fundraiser

40 Robin s Story

41 Lessons learned with SixDegrees.org 1. Choose the right messenger 2. What attracts is celebs; what motivates is personal 3. Contests are good (URGENCY) 4. Uber-activists are the few, the proud 5. Give them the tools to fundraise WHERE THEY ARE ONLINE 6. Social networks are complex 7. Be prepared to help people; this is bleeding edge

42 To that last point My daughter s in college right now, so I contacted her.they [her friends] started putting it on their blogs and on Facebook, and she became so energized around it. -Tom, Helping Children Worldwide

43 4 Rules for Fundraising & Marketing in a Web 2.0 World Don t let your online presence be just a brochure website Go to where people are, using the infinite variety of the Internet Flip the funnel: Tap into user participation (personto-person fundraising, wired fundraisers, social media) Don t get carried away by the hype; you still need all the offline stuff

44 Closing Thought Inspiration + Know how + Tools = Change the World

45 Measurement Ingredients Engagement & Reach Page Impressions, Visits, Unique Visitors Time Spent, Pages per visitor s opened, click-throughs Videos viewed, audio plays Word of Mouth Number of Mentions, Posts, Comments Recommendations Mentions-per-user Send This To A Friend Inbound links Earned Media Offline media mentions Online media mentions Search Visibility Higher search results Greater search results share 3 rd party results Research Customer/stakeholder feedback Product sampling Source: Qui Diaz, Livingston Communications:

46 References Beth Kanter s Blog: beth.typepad.com Nonprofit Marketing Blog: The Nature Conservancy: Peter Dietz/Social Actions: blog.socialactions.com The Buzz Bin:

47 Causes on Facebook The 30+ audience is the fastest growing segment of Facebook.

48 Causes on Facebook The Causes application for Facebook adds the ability to solicit and make donations from within Facebook.

49 Causes on Facebook Allows American and Canadian 501(c)(3)s to recruit supporters and fundraise directly on Facebook Raised $3.2MM for 25,000 charities since June MM total installs, 5MM monthly active users

50 Facebook Cause: Love Without Boundaries Has raised over $150,000 from 4,115 donors. A small nonprofit with just 3% overhead and an all-volunteer staff, Love Without Boundaries seeks to give medical care to orphans in China in hopes of readying them for adoption. Their staff, who are older, nontraditional Facebook users, were able to spread the cause through their social network, bringing in thousands of Facebook users who had never before heard of their small nonprofit.

51 Love Without Boundaries every bit of the fundraising was done by people like me, recruiting friends and sending s. The old model--wooing big donors--requires considerable time and expense, albeit with bigger payoffs.

52 Facebook Resources For tips and resources, visit: Including: Starting a Cause on Facebook Everything You Need to Know About Using Facebook as a Nonprofit Marketing Tool

53

Building Participation through Social Networking

Building Participation through Social Networking Building Participation through Social Networking Minnesota Council of Nonprofits Annual Conference www.mncn.org October 3, 2008 Jono Smith Network for Good www.networkforgood.org About Network for Good

More information

Flipping the Funnel*: How Social Media is Transforming Philanthropy

Flipping the Funnel*: How Social Media is Transforming Philanthropy Flipping the Funnel*: How Social Media is Transforming Philanthropy Katya Andresen, Network for Good www.networkforgood.org www.fundraising123.org *Seth Godin s term What I Want to Share with You What

More information

How to turn your resolutions into action

How to turn your resolutions into action Succeed Online In 2009 How to turn your resolutions into action Blake Groves ecrm Specialist 2009 Convio, Inc. A New Year, A New Start For Nonprofits A recent online poll by Convio found: 4 recurring nonprofit

More information

NONPROFIT FUNDRAISING CHECKLIST. Marketing Strategies to Engage More Donors in 2018

NONPROFIT FUNDRAISING CHECKLIST. Marketing Strategies to Engage More Donors in 2018 NONPROFIT FUNDRAISING CHECKLIST Marketing Strategies to Engage More Donors in 2018 PLAN AHEAD Fundraising Marketing Checklist If you re like most nonprofits, you re getting ready for your next run/walk,

More information

9 ESSENTIAL ELEMENTS FOR ONLINE SUCCESS IN 2011 Session 2 of 3, presented by Victoria Marchand 04/14/2011 1

9 ESSENTIAL ELEMENTS FOR ONLINE SUCCESS IN 2011 Session 2 of 3, presented by Victoria Marchand 04/14/2011 1 9 ESSENTIAL ELEMENTS FOR ONLINE SUCCESS IN 2011 Session 2 of 3, presented by Victoria Marchand 04/14/2011 1 MEET VICKIE. Five years at Blackbaud Strategic and tactical development of online initiatives

More information

Maximize Year-End Fundraising Results

Maximize Year-End Fundraising Results eguide 1. A Maximize Year-End Fundraising Results How to Use the Right Data to Create a Plan that Gets Your Board on Board INTRODUCTION Your annual campaign is important, not just because it likely serves

More information

LEARN, SHARE, GROW: Digital Marketing and Social Media. Jason Sikora, The Acquisition Agency

LEARN, SHARE, GROW: Digital Marketing and Social Media. Jason Sikora, The Acquisition Agency LEARN, SHARE, GROW: Digital Marketing and Social Media Jason Sikora, The Acquisition Agency Agenda 1. The Digital Age circa 2012 2. Marketing From the Inside-Out 3. Get In On The Conversation 4. High Level

More information

Creative Ideas for Your #BrooklynGives Campaign

Creative Ideas for Your #BrooklynGives Campaign Creative Ideas for Your #BrooklynGives Campaign August 1, 2018 What YOU want to get out of today Benefits of and strategies for participating in #GivingTuesday and #BrooklynGives Creative ways to reach

More information

ShoppingGives Social Media Marketing Guide

ShoppingGives Social Media Marketing Guide ShoppingGives Social Media Marketing Guide 2018 1 Table of Contents 01 Introduction 02 Fundraising Tips & Tricks 03 Facebook & Twitter Tips 04 Instagram Tips 05 Social Media Mistakes 06 Downloadable Resources

More information

Leveraging Facebook and Google Ads

Leveraging Facebook and Google Ads BOOST SPONSOR ENGAGE Leveraging Facebook and Google Ads About Us Tom Lany, online marketing manager Anna Myers, web communications specialist Amy Wartick, marketing & communications manager About LSS One

More information

Signing up, managing your team and monitoring your team s progress is easy to do online.

Signing up, managing your team and monitoring your team s progress is easy to do online. Online Fundraising Signing up, managing your team and monitoring your team s progress is easy to do online. At marchforbabies.org you ll find everything you need to help your team succeed. In a case study

More information

Harnessing the Power of Social Media MARKETING

Harnessing the Power of Social Media MARKETING Harnessing the Power of Social Media MARKETING Assessing and understanding social media resources. -Laurie Morse-Dell, Center for Technology & Business Understanding Social Media Resources 1. Know what

More information

CULTIVATING RELATIONSHIPS WITH YOUR NONPROFIT COMMUNITY

CULTIVATING RELATIONSHIPS WITH YOUR NONPROFIT COMMUNITY CULTIVATING RELATIONSHIPS WITH YOUR NONPROFIT COMMUNITY CONTENTS CauseVox is a crowdfunding and peer-to-peer fundraising platform for nonprofits and social good projects. www.causevox.com 3 Introduction

More information

Part 5: We Have a Facebook Page and My Participants are Tweeting Now What?

Part 5: We Have a Facebook Page and My Participants are Tweeting Now What? Part 5: We Have a Facebook Page and My Participants are Tweeting Now What? November 19, 2010 Presenters: Amy Braiterman, Blackbaud Jonathan Drennan, Charity Dynamics Events Boot Camp Series Blackbaud Events

More information

How To Attract Crowds To Your Webinar

How To Attract Crowds To Your Webinar How To Attract Crowds To Your Webinar Introduction The success of your webinar depends on attracting the right crowd. Of course, you ve already spent a lot of time preparing the event. Now make an extra

More information

Success Secrets of Facebook: 12 ways to increase revenue, gain members, and develop a loyal community! A fabulous tool for NON-PROFITS

Success Secrets of Facebook: 12 ways to increase revenue, gain members, and develop a loyal community! A fabulous tool for NON-PROFITS Success Secrets of Facebook: 12 ways to increase revenue, gain members, and develop a loyal community! A fabulous tool for NON-PROFITS Diane Cunningham, M.Ed. President and Founder National Association

More information

Cutting Edge Community Outreach via Social Media Networking

Cutting Edge Community Outreach via Social Media Networking Cutting Edge Community Outreach via Social Media Networking Jessica Stout Shelter Outreach jessica@petfinder.com Cutting Edge Community Outreach via Social Media Networking Blogs, Facebook, Twitter, YouTube,

More information

Community Fundraising 2.0

Community Fundraising 2.0 Community Fundraising 2.0 The future of fundraising in our networked society Bryan Miller Head of Strategy & Consumer Insight Cancer Research UK Don t worry We re all in much the same boat! How best to

More information

In Everything You Do Is Digital

In Everything You Do Is Digital In 2015 Everything You Do Is Digital There is no more digital marketing. There is only marketing. 5 Barriers to Smart Digital Marketing Barrier 1 The Dizzying Array Facebook, Pinterest, Instagram, Twitter,

More information

FOUR SOCIAL MEDIA TACTICS EVERY REAL ESTATE AGENT NEEDS

FOUR SOCIAL MEDIA TACTICS EVERY REAL ESTATE AGENT NEEDS FOUR SOCIAL MEDIA TACTICS EVERY REAL ESTATE AGENT NEEDS By SAM Rico BATTISTA AWARD WINNING SOCIAL MEDIA EXPERT About this Book First, let s go over what you can expect. This ebook is going to cover the

More information

Social Media: Your Business Tool for Growth

Social Media: Your Business Tool for Growth Social Media: Your Business Tool for Growth Presented by: Melodie Tao Social Media Strategist, Educator & Speaker October 14 th, 2010: INET Beirut Professional: My company: Social Media Strategist, Speaker

More information

SOCIAL MEDIA TOOLKIT FOR NONPROFITS

SOCIAL MEDIA TOOLKIT FOR NONPROFITS SOCIAL MEDIA TOOLKIT FOR NONPROFITS OVERVIEW OF SOCIAL MEDIA ------------------------------------------------------2 GIVE LOCAL YORK S SOCIAL MEDIA ACCOUNTS-------------------------------------3 USING

More information

An Introduction to Inbound Marketing

An Introduction to Inbound Marketing An Introduction to Inbound Marketing What It Is, How It Works and Why You Need to Consider It. One in a Series of Marketing Guides X With 80% of people looking online for health information and 49% looking

More information

Creating a Coherent Social Strategy for Business

Creating a Coherent Social Strategy for Business Creating a Coherent Social Strategy for Business Charlene Li & Josh Bernoff Co-authors, Groundswell VPs, Forrester Research groundswell.forrester.com 1 Businesses expect to participate % of companies adopting

More information

JB+A #GIVINGTUESDAY GUIDE NOVEMBER 29, 2016

JB+A #GIVINGTUESDAY GUIDE NOVEMBER 29, 2016 JB+A #GIVINGTUESDAY GUIDE NOVEMBER 29, 2016 TABLE OF CONTENTS INTRODUCTION... 3 DEFINE GOALS +OBJECTIVES... 4 DETERMINE AUDIENCE + MESSAGING... 5 IDENTIFY RESOURCES + DELINEATE RESPONSIBILITIES... 6 DEFINE

More information

Community Sites Can Make You Rich and You Can Start One For Under A $100 In A Single Afternoon Jeff Johnson s UndergroundConfessions.

Community Sites Can Make You Rich and You Can Start One For Under A $100 In A Single Afternoon Jeff Johnson s UndergroundConfessions. Community Sites Can Make You Rich and You Can Start One For Under A $100 In A Single Afternoon Jeff Johnson s UndergroundConfessions.com www.undergroundconfessions.com If you d like to have the 1 hour

More information

Digital Marketing: Trending Opportunities for Tourism Businesses. Liz Ward Tourism Tribe

Digital Marketing: Trending Opportunities for Tourism Businesses. Liz Ward Tourism Tribe Digital Marketing: Trending Opportunities for Tourism Businesses Liz Ward Tourism Tribe Change is the only constant Heraclitus Where did you start? www.oversixty.com.au/entertainment/technology/40-years-of-mobile-phones-in-pictures/

More information

How to Increase with Limited Resources Brand Awareness Tips on increasing Brand Awareness

How to Increase with Limited Resources Brand Awareness Tips on increasing Brand Awareness How to Increase with Limited Resources Brand Awareness Tips on increasing Brand Awareness CONTENT What is Brand Awareness? Why brand awareness is important? Why Your Brand Needs Digital Marketing Strategy

More information

The webinar will start 2 minutes a1er the hour. How JUNIOR ACHIEVEMENT Can Use Facebook and Twitter to Amplify Fundraising

The webinar will start 2 minutes a1er the hour. How JUNIOR ACHIEVEMENT Can Use Facebook and Twitter to Amplify Fundraising The webinar will start 2 minutes a1er the hour. How JUNIOR ACHIEVEMENT Can Use Facebook and Twitter to Amplify Fundraising By Kerri Karvetski GoToWebinar Controls Your ParBcipaBon Open and hide your control

More information

Central Ohio s Small Business Resource

Central Ohio s Small Business Resource Central Ohio s Small Business Resource Who is @Tonya Wilson? Program Coordinator for the Ohio SBDC at Columbus State Manage SBDC marketing, branding, outreach, digital media & events AAS Multimedia Production

More information

Making Planned Giving Work for You. Lawrence C. Henze, J.D.

Making Planned Giving Work for You. Lawrence C. Henze, J.D. Making Planned Giving Work for You Lawrence C. Henze, J.D. Your Presenter Managing Director, Blackbaud Analytics Law degree, University of Wisconsin-Madison 13 years as a development officer Chief Development

More information

Effective Online Marketing 101.1: Outbound marketing for increasing site traffic

Effective Online Marketing 101.1: Outbound marketing for increasing site traffic Effective Online Marketing 101.1: Outbound marketing for increasing site traffic Patrick Hansen and Kenan Pollack Senior Interactive Consultants About Us Patrick Hansen Senior Interactive Consultant Eight

More information

QUICK START GUIDE FOR CLUB SOCIAL MEDIA PAGES

QUICK START GUIDE FOR CLUB SOCIAL MEDIA PAGES QUICK START GUIDE FOR CLUB SOCIAL MEDIA PAGES Quick Start Guide for Club Social Media Pages January 2018 2 INTRODUCTION Social media is part of our everyday lives, both personally and professionally. To

More information

Giving Day Storytelling Made Easy! How to tell powerful stories that attract and empower donors on your Giving Day

Giving Day Storytelling Made Easy! How to tell powerful stories that attract and empower donors on your Giving Day Giving Day Storytelling Made Easy! How to tell powerful stories that attract and empower donors on your Giving Day Your Giving Day Experts Bridget Cafaro - Customer Success Manager Bridget comes from a

More information

Marketing Your Business Through Social Media Part II

Marketing Your Business Through Social Media Part II Marketing Your Business Through Social Media Part II FSC Interactive Online and Interactive Marketing Agency located in New Orleans, La. Specialize in Social Media Strategy, Paid Search Campaigns and SEO

More information

Who is Monica L. O Brien?

Who is Monica L. O Brien? Social Pollination Escape the Hype of Social Media and Join the Companies Winning At it. by Monica L. O Brien 2009 - Spaulding House Publishing: Chicago, IL Book summary adapted for educators by Douglas

More information

John Biancamano Inbound Digital LLC InboundDigital.net

John Biancamano Inbound Digital LLC InboundDigital.net John Biancamano Inbound Digital LLC 609.865.7994 InboundDigital.net About Me Owner of Inbound Digital, LLC: Digital Marketing Consulting and Training Website Design Content Development SEO/PPC Social Media

More information

E-GUIDE. How to Create a Major Gifts Program in 5 Easy Steps. NetworkForGood.com 1

E-GUIDE. How to Create a Major Gifts Program in 5 Easy Steps. NetworkForGood.com 1 E-GUIDE How to Create a Major Gifts Program in 5 Easy Steps NetworkForGood.com 1 Table of Contents Why Create a Major Donor Program...4 Step 1: Identify Your Major Donors... 5 Step 2: Put Major Donor Tasks

More information

Those Who Downloaded This Report Also Downloaded:

Those Who Downloaded This Report Also Downloaded: How to Create & Profit from Your Facebook Fan Page Workbook Brought to You By: SuperAffiliate.com Those Who Downloaded This Report Also Downloaded: Facebook Profits by Jonathan Volk Facebook Ad Software

More information

EVALUATION REPORT. Social Media Marketing Project

EVALUATION REPORT. Social Media Marketing Project EVALUATION REPORT Social Media Marketing Project Community Literacy of Ontario March 31, 2015 CLO s Social Media Marketing Project Evaluation Report Years 1 & 2 (March 31, 2015) Community Literacy of Ontario

More information

6 Simple Steps to Results-Driven Marketing Campaigns. A Guide to Effective and Affordable Marketing for Nonprofit Organizations

6 Simple Steps to Results-Driven Marketing Campaigns. A Guide to Effective and Affordable Marketing for Nonprofit Organizations 6 Simple Steps to Results-Driven Marketing Campaigns A Guide to Effective and Affordable Marketing for Nonprofit Organizations 6 Simple Steps to Results-Driven Marketing Campaigns As a nonprofit professional,

More information

HSUS Emerging Media Program

HSUS Emerging Media Program HSUS Emerging Media Program Direct Marketing Association of Washington Carie Lewis Director of Emerging Media The Humane Society of the United States @cariegrls My name is Carie, and I m a social networking

More information

INTERACTIVE TABLE OF CONTENTS

INTERACTIVE TABLE OF CONTENTS INTERACTIVE TABLE OF CONTENTS Standout Subject Lines Get Open, Get Read, Get Results... 3 Grow Your Business with Email & Social Media Simple marketing strategy for small business & nonprofits... 3 Find

More information

#GI INGTUESDAY SURVIVOR S GUIDE FOR FUNDRAISERS

#GI INGTUESDAY SURVIVOR S GUIDE FOR FUNDRAISERS #GI INGTUESDAY SURVIVOR S GUIDE FOR FUNDRAISERS 10 Essential Steps to Implementing a Last-Minute Day of Giving Strategy #GI INGTUESDAY is around the corner and if you haven t planned a campaign... Fear

More information

2018 Digital Marketing Workshop

2018 Digital Marketing Workshop 2018 Digital Marketing Workshop QUESTIONS Who uses Social Media? How many of you know who your online customer is? Use paid ads on social media? Promoted LivePC GivePC last year? THE FORMULA 1. Social

More information

Small business Big ambitions

Small business Big ambitions HIRE MARKET SELL LEARN Small business Big ambitions Marketing Playbook for SMBs SMBs have the advantage of flexibility. Your business may be small, but your ambitions are huge. LinkedIn can help get you

More information

Or Social Media for Dummies

Or Social Media for Dummies Or Social Media for Dummies Social Media is a Critical Part of the way People in most walks of life Communicate and a Key Part of How Work gets done. Social Media Allows you to: Discover New Ideas and

More information

Social Media for Nonprofit Organizations

Social Media for Nonprofit Organizations Social Media for Nonprofit Organizations Part I: From Inception to Implementation to Investment Return By ESC Consultant James M. Greenfield, ACFRE, FAHP, former Senior Vice President, Resource Development,

More information

Workbook

Workbook Workbook 11.28.2017 1 1 Background What Is #GivingTuesday? It is a global day of giving that unites people and organizations for one common purpose: to do good. Since 2012, #GivingTuesday has helped nonprofits

More information

JOIN US IN CELEBRATING NATIONAL MENTORING DAY OCTOBER 27TH

JOIN US IN CELEBRATING NATIONAL MENTORING DAY OCTOBER 27TH GET INVOLVED GUIDE JOIN US IN CELEBRATING NATIONAL MENTORING DAY OCTOBER 27TH Everyone from individuals, companies, schools, colleges, universities, communities, local government and authorities are encouraged

More information

THE DIGITAL DONATION REVOLUTION. 5 Online Fundraising Tactics that Actually Work (and Reduce Costs)

THE DIGITAL DONATION REVOLUTION. 5 Online Fundraising Tactics that Actually Work (and Reduce Costs) THE DIGITAL DONATION REVOLUTION 5 Online Fundraising Tactics that Actually Work (and Reduce Costs) TABLE OF CONTENTS INTRODUCTION 3 TACTIC #1: MOBILE-OPTIMIZE YOUR WEBSITE 5 TACTIC #2: BE GOOGLE-FRIENDLY

More information

Social Media Fundraising for Nonprofits. Mandi Cambre July 26, 2018 Focus on Funding: Bayou Region Conference

Social Media Fundraising for Nonprofits. Mandi Cambre July 26, 2018 Focus on Funding: Bayou Region Conference Social Media Fundraising for Nonprofits Mandi Cambre July 26, 2018 Focus on Funding: Bayou Region Conference Learning Objectives Understand the role of social media in an overall fundraising strategy Evaluate

More information

Overview: What is Social Media?

Overview: What is Social Media? Environment, Health, Social and Gender Dimensions of Albania s National Strategies Linking the Ostrava Declaration of the European Environment and Health Process to SDGs Agenda2030 Natasha Dokovska Spirovska

More information

2011 Nonprofit Communications Trends Report...and What It All Means for Your Good Cause

2011 Nonprofit Communications Trends Report...and What It All Means for Your Good Cause 2011 Nonprofit Communications Trends Report...and What It All Means for Your Good Cause 1 Summary of Survey Results 2 This report is based on a survey of 780 nonprofits in December 2010 conducted at Nonprofit

More information

The Social Media Decision-Maker s Toolkit. Logistics. Logistics. Ask questions! Otherwise I m speaking to a black hole!

The Social Media Decision-Maker s Toolkit. Logistics. Logistics. Ask questions! Otherwise I m speaking to a black hole! The Social Media Decision-Maker s Toolkit Class #1: Goals, Audiences and Listening Logistics Ask questions! Otherwise I m speaking to a black hole! Use the Raise Hand button Make the slideshow or demo

More information

Basics of Social Media. The why, the what, and the how for your small business or nonprofit

Basics of Social Media. The why, the what, and the how for your small business or nonprofit Basics of Social Media The why, the what, and the how for your small business or nonprofit Constant Contact 2016 Welcome! Danna Crawford PowerSellingMom.com DannaCrawford@gmail.com /DannaCrawford1 @DannaCrawford

More information

Cracking The Code To Inbound Marketing

Cracking The Code To Inbound Marketing Cracking The Code To Inbound Marketing A Proven Process For Driving Client Results Mike Lieberman and Eric Keiles August 21, 20013 Boston, MA #INBOUND13 ERIC KEILES @square2 it s not tipping I believe

More information

Using Social Media to Increase Memberships & Registrations. Justin Ramers Director of Social Media

Using Social Media to Increase Memberships & Registrations. Justin Ramers Director of Social Media Using Social Media to Increase Memberships & Registrations Justin Ramers Director of Social Media Agenda What is Social Media? Tools of the Trade Developing a Social Media Strategy Building the Foundation

More information

How to Spy on other People s Facebook Ads

How to Spy on other People s Facebook Ads How to Spy on other People s Facebook Ads What is your #1 Goal with your internet marketing? I would hope it is to make as much money as possible in the fastest time working smart while genuinely helping

More information

LYFE MARKETING:MEET THE PUBLISHER

LYFE MARKETING:MEET THE PUBLISHER The Best Social Media Platforms for Social Media Marketing in 2018 LYFE MARKETING:MEET THE PUBLISHER LYFE Marketing is a digital marketing agency. We help small businesses develop and implement digital

More information

COURSE SYLLABUS & OUTLINE

COURSE SYLLABUS & OUTLINE COURSE SYLLABUS & OUTLINE Course Title: Social Media Marketing Course Number: 460.398 Quarter: FALL 2010 Instructor Beverly Macy Phone: 310 500-7139 E-mail: beverlymacy@gmail.com Karl Kasca Phone: 626

More information

World Contraception Day

World Contraception Day Social media toolkit World Contraception Day #Advocacyleaders campaign This communications toolkit provides hints and tips on how to Amplify the voice of your project and engage with a wider audience on

More information

LIKES ARE GREAT, LEADS ARE BETTER

LIKES ARE GREAT, LEADS ARE BETTER LIKES ARE GREAT, LEADS ARE BETTER How to Grow Your Business Using Social Media Copyright 2016 Act-On Software Social Media is a Beautiful Thing It allows you to do three important activities: connect with

More information

Making a Success of LinkedIn Liz Barnes

Making a Success of LinkedIn Liz Barnes Making a Success of LinkedIn Liz Barnes liz@envoca.co.uk Effective business networkers say that 90% of new business is achieved through networking and word-ofmouth referrals. 1 Referrals generate about

More information

Demonstrating the value of investing in new technologies

Demonstrating the value of investing in new technologies Demonstrating the value of investing in new technologies 24 June, 2010 Rachel Beer Founding Partner We ll cover how To decide where your charity should invest time and money You can demonstrate the value

More information

Successful B2B Social Media 101

Successful B2B Social Media 101 Take your business to the next level Successful B2B Social Media 101 Brought to you by www.dwsassociates.com 651-315-7588 Successful B2B Social Media 101 Brought to you by: About the DWS Associates Founded

More information

Social Medial and Non-Profits. Episcopal Charities Sustainability Institute

Social Medial and Non-Profits. Episcopal Charities Sustainability Institute Social Medial and Non-Profits Episcopal Charities Sustainability Institute April 5th, 2014 Good Morning. Source: Meredith Gould Let s talk about today Let s talk about today Broad Audience Broader Topic!

More information

Reach a more specific age or gender group such as young women aged 18-25, or teenagers between

Reach a more specific age or gender group such as young women aged 18-25, or teenagers between www.counternarratives.org BEST PRACTICE GUIDE PLANNING A CAMPAIGN Introduction A successful counter-narrative campaign plan can be broken down into four fundamental questions: who is your audience, what

More information

Tying Your Web Site to a Branding & Fundraising Strategy

Tying Your Web Site to a Branding & Fundraising Strategy Tying Your Web Site to a Branding & Fundraising Strategy How direct communication and social media are playing a more important role in branding and fundraising efforts By Ira W. Yellen, APR & Fellow PRSA,

More information

Effective Websites and Social Media Marketing. Owen Salerno Suzie s Farm

Effective Websites and Social Media Marketing. Owen Salerno Suzie s Farm Effective Websites and Social Media Marketing Owen Salerno Suzie s Farm Content is King (if you remember one thing from today, let it be that) Why do you need a website? Help customers find you in the

More information

CERTIFICATION COURSE: INTEGRATED NONPROFIT MARKETING

CERTIFICATION COURSE: INTEGRATED NONPROFIT MARKETING CERTIFICATION COURSE: INTEGRATED NONPROFIT MARKETING ABOUT YOUR HOST: jolynndeal@mymarketingcafe.com My name is Jo Lynn Deal and I am the president and founder of mymarketing Café a full-service marketing

More information

Hi, I am Saša Djunisijević, Founder of The Whiteboarder. Years

Hi, I am Saša Djunisijević, Founder of The Whiteboarder. Years Hi, I am Saša Djunisijević, Founder of The Whiteboarder. Years of dealing with the most demanding small, mid-sized and large companies helped me to form excellent understanding of different businesses.

More information

5 Social Trends for 2018

5 Social Trends for 2018 5 Social Trends for 2018 Another carefully prepared whitepaper from the marketing experts at FMG Suite. Who is FMG Suite? At FMG Suite, our business is centered around one simple premise: we love marketing

More information

Facebook Basics. A beginner s guide to the social network. Presented By:

Facebook Basics. A beginner s guide to the social network. Presented By: Facebook Basics A beginner s guide to the social network. Presented By: Table of Contents Chapter 1: Meet Facebook Timeline Chapter 2: Terminology Chapter 3: Define Your Social Media Goals Chapter 4: The

More information

All trademarks are the property of their respective owners.

All trademarks are the property of their respective owners. All trademarks are the property of their respective owners. Transform Your Social Media Value Speakers Kathleen Clark Social Media Manager, Shaklee Sommer Poquette Social Media Consultant, Blogger Relations

More information

PEOPLE OF ACTION CAMPAIGN GUIDELINES EN (817)

PEOPLE OF ACTION CAMPAIGN GUIDELINES EN (817) PEOPLE OF ACTION CAMPAIGN GUIDELINES EN (817) Contents 1 1 2 2 INTRODUCTION Promote the public image of Rotary What is the People of Action campaign? Campaign materials overview 3 4 5 7 GET STARTED Tell

More information

Treat Every Donor Like a Major Donor

Treat Every Donor Like a Major Donor Treat Every Donor Like a Major Donor Turn One-Time Donors into Long-Term Loyal Donors Rich Dietz Brandy Keller Ellen Tucker Danger: Test Heavy Slides We do text heavy slides If you want the latest slides,

More information

CONTENT MARKETING BLUEPRINT

CONTENT MARKETING BLUEPRINT CONTENT MARKETING BLUEPRINT TODAY S PRESENTATION 1. What is content marketing? 2. Build & define your content infrastructure 3. Map content to your sales funnel 4. Make an editorial calendar & start creating

More information

NECB Digital Marketing

NECB Digital Marketing NECB Digital Marketing for Nonprofits Presented by Janine Jacques, MBA, MSCIS, Ph.D Bachelor s of Science Digital Marketing CERTIFICATE IN DIGITAL MARKETING www.necb.edu Marketers Ruin Everything Understanding

More information

Focus in on the clients you wish to reach on-line.

Focus in on the clients you wish to reach on-line. The world of digital marketing seems foreign. However, all of the basic tenants of sales and marketing still apply. It s just a different platform and due to the vast numbers of platforms available and

More information

TARGETING: YOUR KEY TO IMPROVED RESULTS

TARGETING: YOUR KEY TO IMPROVED RESULTS Tony Bonina tbonina@columbus.rr.com (614) 296-1694 TARGETING: YOUR KEY TO IMPROVED RESULTS PREPARED FOR THE CHARITABLE ROUNDTABLE June 9, 2017 Target Marketing 101 Channel Sweet Spot Content Audience Target

More information

[ BUSINESS NETWORKING EVENT ]

[ BUSINESS NETWORKING EVENT ] DIGITAL MARKETING [ BUSINESS NETWORKING EVENT ] WHAT IS DIGITAL MARKETING The marketing of products or services using digital channels to reach consumers. WE LIVE IN A DIGITAL AGE WHERE DO YOU Everyone

More information

CREATING A POWERFUL CAMPAIGN #GIVINGTUESDAY

CREATING A POWERFUL CAMPAIGN #GIVINGTUESDAY CREATING A POWERFUL CAMPAIGN #GIVINGTUESDAY Creating a powerful campaign for #GivingTuesday. The time is NOW. With year-end quickly approaching, and #GivingTuesday just weeks away, it's almost the giving

More information

Giving New Meaning to the Word Community: Marketing Valencia in the Digital Age

Giving New Meaning to the Word Community: Marketing Valencia in the Digital Age Giving New Meaning to the Word Community: Marketing Valencia in the Digital Age Marketing then. Passive. Marketing now. Social. Social Media Social Media / Social Networks / Web 2.0 The conversations that

More information

SocialMedia for Special Event Success

SocialMedia for Special Event Success SocialMedia for Special Event Success Presenter: Mary Beth Harrington CVA, Passionate Nonprofit Expert 501c³ - Taking Nonprofits to the Third Power 972-839-9960 mbharrington@nonprofitpassion.com www.mbharrington501c3.com

More information

INSTAGOOGLETWEETFACE? Social Media for Scholarship Engagement

INSTAGOOGLETWEETFACE? Social Media for Scholarship Engagement INSTAGOOGLETWEETFACE? Social Media for Scholarship Engagement Session Goals Discuss Social Media Strategies and Best Practices Dialogue to exchange ideas to help position your (organization, institution,

More information

The webinar will start 2 minutes after the hour. How to Use Social Networks to Raise Money for Your Nonprofit

The webinar will start 2 minutes after the hour. How to Use Social Networks to Raise Money for Your Nonprofit The webinar will start 2 minutes after the hour. How to Use Social Networks to Raise Money for Your Nonprofit GoToWebinar Controls Your Participation Open and hide your control panel Join audio: Choose

More information

The Top 10 Things Nonprofits Should Be Doing in A super quick online sesh

The Top 10 Things Nonprofits Should Be Doing in A super quick online sesh The Top 10 Things Nonprofits Should Be Doing in 2018 A super quick online sesh The webinar is about to start Topic The Top 10 Things Nonprofits Should Be Doing in 2018 Date Feb 21st 2018 Time 2:00-3:00

More information

League Marketing 101. The Voices You re Hearing

League Marketing 101. The Voices You re Hearing League Marketing 101 Welcome! We will begin at 10:02 a.m. Pacific. You won t hear any sound until then. Download a PDF of the Slides Here: kivilm.com/lwvc The Voices You re Hearing Kivi Leroux Miller President

More information

PIER TO PEER. Social media and seafood WORKSHOP. Conducted by Ben Hale

PIER TO PEER. Social media and seafood WORKSHOP. Conducted by Ben Hale PIER TO PEER Social media and seafood WORKSHOP Conducted by Ben Hale ben@adpower.com.au WHAT IS SOCIAL MEDIA? Platforms that let us share things with each other. It s always been here, but back then it

More information

Nothing beats the post of a happy client closing photo. There is no happier client than the one who just closed on their home!

Nothing beats the post of a happy client closing photo. There is no happier client than the one who just closed on their home! 25 Social Media Post Ideas for Mortgage Brokers Ideas to Help You Get Started with Your Social Media Marketing! Introduction More and more businesses have included social media as part of their marketing

More information

Introduction. We ll be going through some key notions in paid advertising through the four chapters of our guide.

Introduction. We ll be going through some key notions in paid advertising through the four chapters of our guide. 1 Introduction Paid Advertising is a fantastic way to drive more traffic to your site and boost revenue, but it can turn out to be expensive if you aren t careful. So, how do you make the most out of your

More information

Developing your brand

Developing your brand Developing your Brand 1 Introduction 2 What is your Brand? An invaluable asset in the battle for customers. The source of a promise to your consumer. The foundation of your marketing communication. A vital

More information

Measure Your Marketing

Measure Your Marketing Measure Your Marketing Web and Social Analytics for Nonprofit For-Purpose Organizations Tyler Brooks Founder @ Analytive // Associate at Third Sector Enterprises tyler@analytive.com Get the slides at:

More information

Social Media 101 for Shelters and Rescue Groups July Jane Harrell Petfinder.com Associate Producer

Social Media 101 for Shelters and Rescue Groups July Jane Harrell Petfinder.com Associate Producer Social Media 101 for Shelters and Rescue Groups July 2012 Jane Harrell Petfinder.com Associate Producer jane@petfinder.com 1 Table of Contents Social Media 101 A starting note The following breaks down

More information

Passport to Social Media Marketing. Wednesday, 8:30am August 5, 2009 Midwest Ski Area s Association

Passport to Social Media Marketing. Wednesday, 8:30am August 5, 2009 Midwest Ski Area s Association Passport to Social Media Marketing Wednesday, 8:30am August 5, 2009 Midwest Ski Area s Association Introducing: Samantha Rufo President, nxtconcepts, Ltd. & the myguidesites.com 12 years ski industry experience

More information

12 SOCIAL MEDIA TIPS TO SUCCESSFUL

12 SOCIAL MEDIA TIPS TO SUCCESSFUL 12 SOCIAL MEDIA TIPS TO SUCCESSFUL EVENTS #pf2016 @BizMapPtbo PEOPLE WON T REMEMBER WHAT YOUR DID OR WHAT YOU SAID.. THEY LL REMEMBER.. #pf2016 @BizMapPtbo PEOPLE WON T REMEMBER WHAT YOUR DID OR WHAT YOU

More information

Publicity to the Rescue

Publicity to the Rescue Publicity to the Rescue How to Get More Attention for Your Animal Shelter, Humane Society or Rescue Group to Raise Awareness, Increase Donations, Recruit Volunteers, and Boost Adoptions Susan C. Daffron

More information

About Mhairi Petrovic

About Mhairi Petrovic Mastering Social Media to Grow Your Small Business Mhairi Petrovic Out-Smarts Marketing Inc. About Mhairi Petrovic Founder of Out-Smarts Marketing Blogging since 2007 Podcaster Educator Fellow Entrepreneur

More information

TABLE OF CONTENTS. Introduction. Tip 1 Reaching your Target Audience. Tip 2 Make It Memorable. Tip 3 Bring your story to life

TABLE OF CONTENTS. Introduction. Tip 1 Reaching your Target Audience. Tip 2 Make It Memorable. Tip 3 Bring your story to life TABLE OF CONTENTS Introduction Tip 1 Reaching your Target Audience Tip 2 Make It Memorable Tip 3 Bring your story to life Tip 4 Online Video is the new Word of Mouth Tip 5 Spread the Word Tip 6 Keep your

More information