How to Measure Your Social Media ROI. An Online Training

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1 How to Measure Your Social Media ROI An Online Training

2 @JustinWise Founder/CEO of The Wise Group! Creator of Think Digital Academy! 10 Years in Digital Communication

3 WE ARE HERE.

4 @JustinWise Top-rated Social Media Marketing Podcast on itunes

5 @JustinWise Client list includes: Michael Hyatt XXX Church Compassion International!!!

6 THINKDIGITAL.CO

7 WHAT S YOUR BIGGEST SOCIAL MEDIA CHALLENGE? We teach people how to build an online audience and influence them to take action.

8 Like us and comment Tweet us using #ThinkDigital

9 WHAT S YOUR BIGGEST SOCIAL MEDIA CHALLENGE? THE PROBLEM You re winging it.

10 THIS IS FOR YOU IF: WHAT S YOUR BIGGEST SOCIAL MEDIA CHALLENGE? You re tired of a traction-less social media You re sick of boneheaded social media advice You feel frustrated with your lack of results You want to generate results with social media You want more freedom in your life!

11 TODAY WE WILL COVER: How WHAT S your YOUR online community BIGGEST develops SOCIAL MEDIA CHALLENGE? Why it s important to know their patterns The FULL social media ROI spectrum (Breathe) Questions & Answers

12 WHAT S YOUR BIGGEST SOCIAL MEDIA CHALLENGE? Consistency creates trust. Trust builds loyalty. Loyalty builds results.

13 COMMUNITY DEVELOPMENT BRAND NEWS

14 COMMUNITY DEVELOPMENT ENGAGE Visit website Watch video Download app Read ebook Play game

15 COMMUNITY DEVELOPMENT BRAND NEWS BOUGHT INS

16 COMMUNITY DEVELOPMENT CONTRIBUTE Leave a review Give feedback Vote on brand decisions Give ideas

17 COMMUNITY DEVELOPMENT BRAND NEWS BOUGHT INS BELIEVERS

18 COMMUNITY DEVELOPMENT PARTICIPATE Fan Friend Follow Join Conversation Discuss

19 COMMUNITY DEVELOPMENT BRAND NEWS BOUGHT INS BELIEVERS BUILDERS

20 COMMUNITY DEVELOPMENT CREATE Video Tag in Messages Posts About Brand Tag in Tweets User-Generated Content

21 COMMUNITY DEVELOPMENT BRAND NEWS BOUGHT INS BELIEVERS BUILDERS Most valuable players!

22 COMMUNITY DEVELOPMENT BRAND NEWS BOUGHT INS BELIEVERS BUILDERS

23 WHAT S YOUR ACTIVISM BIGGEST SOCIAL MEDIA CHALLENGE? MEASUREMENT Total # of community members who took specific action / Total # of people in your online community

24 WHAT S YOUR ACTIVISM BIGGEST SOCIAL MEDIA CHALLENGE? MEASUREMENT 1000 Fans Make Ask 10 take action = 1 percent AM

25 WHAT S YOUR BIGGEST SOCIAL MEDIA CHALLENGE?

26 SOCIAL MEDIA ROI Audience-Driven Content Digital Action Interaction Result WOM Reco More Results Responsiveness Return on Sharing (ROS) Return on Engagement (ROE) Return on Investment (ROI = ROS + ROE)

27 SOCIAL MEDIA ROI SHORT TERM Digital Action Interaction Return on Sharing (ROS) Result Follower count Likes RTs Readers Views Connections Shares

28 SOCIAL MEDIA ROI Digital Action Interaction Result This side supports the intended action you want your community to take. Return on Sharing (ROS)

29 SOCIAL MEDIA ROI This side converts to the intended action you want your community to take. WOM Reco More Results Return on Engagement (ROE)

30 SOCIAL MEDIA ROI Digital Action Interaction Result WOM Reco More Results Return on Sharing (ROS) Return on Engagement (ROE)

31 SOCIAL MEDIA ROI Digital Action Interaction Result WOM Reco More Results Responsiveness Return on Sharing (ROS) Return on Engagement (ROE)

32 SOCIAL MEDIA ROI Responsiveness

33 SOCIAL MEDIA ROI Digital Action RESULTS

34 SOCIAL MEDIA ROI Digital Action = RESULTS Interaction WOM Result Reco More Results

35 SOCIAL MEDIA ROI Digital Action Interaction Result WOM Reco More Results Responsiveness Return on Sharing (ROS) Return on Engagement (ROE) Return on Investment (ROI = ROS + ROE)

36 SOCIAL MEDIA ROI Audience-Driven Content Digital Action Interaction Result WOM Reco More Results Responsiveness Return on Sharing (ROS) Return on Engagement (ROE) Return on Investment (ROI = ROS + ROE)

37 Every module comes with multimedia coaching, action tools, and ready-to-use resources.

38 HERE S WHAT WILL HAPPEN: WHAT S YOUR BIGGEST SOCIAL MEDIA CHALLENGE? You will increase the size of your online audience You will create content people want to read You will grow the size of your list You will connect with influencers in your niche You will start building lifestyle YOU want

39 HERE S EVERYTHING YOU LL GET: DONE-FOR-YOU RESOURCES: No-Fail Formula for Connecting With Influencers Fan Page Cheat Sheet Bulk Scheduler Template Audit Outline Access to Bonus Bin

40

41

42

43 First 10 People Get a Free 30-Minute Coaching Call $125 FREE

44 WHAT S YOUR BIGGEST SOCIAL MEDIA CHALLENGE? JUSTINWISE.NET/OFFER

45 YOU MAY BE THINKING I m just getting started I don t have the money for this I m too busy This isn t the right time I don t trust myself to do the work

46 Total Value: $3,497

47 Price of Membership: $99/mo. for 8 months

48 TODAY ONLY: $74.50/mo. for 8 months

49

50 WHAT S YOUR BIGGEST SOCIAL MEDIA CHALLENGE? JUSTINWISE.NET/OFFER

51

2013 Amy Porterfield, #FBlistbuilding

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