Brand Identity Guidelines Handelsmerk-identiteitsriglyne

Transcription

1 Brand Identity Guidelines Handelsmerk-identiteitsriglyne Inspiring excellence. Transforming lives. Inspireer uitnemendheid. Verander lewens.

2 Brand Identity Guidelines Handelsmerk-identiteitsriglyne September 2015 Proud product of the Department of Communication and Brand Management Contact: Martie Nortjé +27 (0) Trotse produk van die Departement Kommunikasie en Handelsmerkbestuur Kontak: Martie Nortjé +27 (0)

3 Content Inhoud Introduction 4 Strategic positioning 5 Corporate identity elements 6 Brand architecture 7 Academic crest 9 Alumni crest 12 Marketing brand 14 Faculties 15 Institute for Reconciliation and Social Justice 22 Student Affairs 23 Business School 24 Kovsies brand 25 KovsieSport 26 Colour formulas 27 Typography 29 Graphic shapes and devices 31 Strip 32 Corporate strip guidelines 33 Co-branding 37 Trademarks and copyright 38 Princples 39 Wrong application 41 Announcements and vacancies 68 Brochures 69 Posters 71 Pull-up banners 73 Teardrop banners 74 Feather banners 75 Pop-up A-frames 75 Gazebo 76 Billboards 77 Parasol 78 Banner wall 78 Vehicle branding 79 Digital application 80 Social media application 81 Social media cover photo and profile picture 82 Facebook and Twitter banners and posters 85 Web resources 87 Conference and endoresed webpages 88 PowerPoint presentations 90 signature 93 Electronic newsletter 94 Electronic invitations 95 Inleiding 4 Strategiese posisionering 5 Korporatiewe handelsmerkelemente 6 Handelsmerkargitektuur 7 Akademiese wapen 9 Alumni-wapen 12 Bemarkingshandelsmerk 14 Fakulteite 15 Instituut vir Versoening en Sosiale Geregtigheid 22 Studentesake 23 Sakeskool 24 Kovsies-handelsmerk 25 KovsieSport 26 Kleurformules 27 Tipografie 29 Grafiese vorms en toepassings 31 Strook 32 Riglyne vir korporatiewe strook 33 Medehandelsmerke 37 Handelsmerk en kopiereg 38 Beginsels 39 Verkeerde aanwending 41 Aankondigings en vakatures 68 Brosjures 69 Plakkate 71 Uitrol-baniere 73 Druppelvormige baniere 74 Veerbaniere 75 Oopskiet A-rame 75 Gazebo 76 Reklameborde 77 Sonskerm 78 Banier-paneel 78 Voertuig-handelsmerkaanwending 79 Digitale toepassing 80 Sosiale media-aanwending 81 Sosiale mediavoorblad- en -profielfoto 82 Facebook- en Twitter-baniere en -plakkate 85 Webhulpbronne 87 Konferensie- en geëndosseerde webblaaie 88 PowerPoint-aanbiedinge 90 E-poshandtekening 93 Elektroniese nuusbrief 94 Elektroniese uitnodigings 95 Business communication 43 Stationery 44 Folders 52 Fax 53 Certificates 54 General form 56 Proposal documents 57 Promotional items 96 Corporate gifts 97 Besigheidskommunikasie 43 Skryfbehoeftes 44 Lêers 52 Faks 53 Sertifikate 54 Algemene vorm 56 Voorleggingsdokumente 57 Promosie-items 96 Korporatiewe geskenke 97 Programmes and invitations 58 Event programme 59 Event invitation 60 Menu and programme 62 Marketing material 63 Advertisements 64 Clothing 99 Corporate wear 100 Casual wear 101 Signage guidelines 102 Information structure 103 Single message signs 104 Suspended signs 104 Wall-mounted signs 105 Freestanding mini pylon 107 Events directional signage 108 Other guidelines 109 Programme en uitnodigings 58 Geleentheidsprogram 59 Geleentheidsuitnodiging 60 Spyskaart en program 62 Bemarkingsmateriaal 63 Advertensies 64 Klere 99 Korporatiewe drag 100 Informele drag 101 Aanwysingsriglyne 102 Inligtingstruktuur 103 Enkelboodskaptekens 104 Hangende tekens 104 Muurgemonteerde tekens 105 Losstaande mini-toring 107 Geleentheidsrigtingaanwysers 108 Ander aanwysings 109 Content Inhoud 3

4 Introduction Inleiding The University of the Free State brand The University of the Free State (UFS) brand includes, but is not limited to, the expression, reputation and related attributes of the institution. The UFS brand defines the relationship our customers have with us. It signifies the promise we make to our customers and to ourselves, and is shaped by each experience customers have with us. The UFS marketing brand is a monolithic brand. In other words, there is a singular brand, the marketing brand, that spans the set of university offerings and sub-brands identified only descriptively (i.e. no different identities) in relation to the parent university brand, and presents the central idea of integrated faculties, centres and institutes at the UFS. The academic crest is the singular accreditation brand used primarily for official university functions, such as investitures and graduations, or to give official endorsement to the official sub-brands in formal communication, and represents the highest mark of the university. The brand identity The brand identity of the UFS is identifying symbols, words or marks that distinguish the UFS corporate brand and its related products, services and programmes in the marketplace. The university is distinguished by three primary brands the academic brand, marketing brand and the Business School brand, and their related sub-brands. It includes, but is not limited to (i) the identity in black and white, (ii) the design features of the identity, (iii) the identity in colour and the colour combinations, (iv) the visual language or style used in marketing communication, and (v) the university motto and taglines, and applications thereof across the various touch points of the university which are distinguished by three primary brands the academic brand, marketing brand and the Business School brand, and their related sub-brands. e.g. signage, marketing communication, electronic communication, business forms and vehicles. The Corporate Identity Manual A tool that visually demonstrates the corporate identity across the diverse components within the university. Die Universiteit van die Vrystaat-handelsmerk Die Universiteit van die Vrystaat-handelsmerk sluit in, maar is nie beperk nie, tot die uiting, reputasie en verwante eienskappe van die instelling. Die Universiteit van die Vrystaat (UV) se handelsmerk definieer die verhouding wat ons kliënte met ons het. Dit is n teken van die belofte wat ons aan ons kliënte en aan onsself maak, en word gevorm deur elke ervaring wat ons kliënte met ons het. Die UV se bemarkings handels merk is n monolitiese handelsmerk. Met ander woorde, daar is n enkelvoudige handels merk, die bemarkingshandelsmerk, wat oor die hele spektrum van die universiteit se aanbiedinge strek, en subhandelsmerke wat slegs beskrywend geïdenti fiseer word (dws geen verskillende identiteite nie) in verhouding tot die hoof universiteits handelsmerk, en wat die sentrale idee van geïntegreerde fakulteite, sentrums en institute aan die UV voorstel. Die akademiese wapen is die enkelvoudige akkreditasie handels merk wat hoofsaaklik gebruik word vir amptelike universi teits funksies, soos bv. gradeplegtig hede en inhuldig ings, of om die amptelike sub-handels merke in formele kommuni kasie te endosseer. Dit verteen woordig die vernaamste handels merk van die universiteit. Die handelsmerkidentiteit Die handelsmerkidentiteit van die UV is identifiserende simbole, woorde of merke wat die UV se korporatiewe handelsmerk en sy verwante produkte, dienste en programme in die mark onderskei. Die universiteit word onderskei deur drie primêre handelsmerke - die akademiese handelsmerk, bemarkingshandelsmerk en die Sakeskool-handelsmerk, en hul verwante subhandelsmerke. Dit sluit in, maar is nie beperk nie, tot (i) die identiteit in swart en wit, (ii) die ontwerpelemente van die identiteit, (iii) die identiteit in kleur en die kleur kombinasies, (iv) die visuele taal of styl wat gebruik word in bemarkings kom muni kasie, en (v) die universi teitsleuse en -riglyne, en die toepassings daarvan in die verskillende raakpunte van die universi teit, wat gekenmerk word deur drie primêre handelsmerke - die akademiese handelsmerk, bemarkingshandelsmerk en die Sakeskoolhandels merk, en hul verwante sub-handelsmerke, bv. naamborde, bemarkingskommunikasie, elektroniese kommunikasie, besigheidsvorms en voertuie. Die Korporatiewe Identiteitshandleiding n Instrument wat visueel die korporatiewe identiteit in die diverse komponente binne die universiteit demonstreer. Introduction Inleiding 4

5 Strategic positioning Strategiese posisionering Vision Values The following five core values represent deeply held commitments that inform every policy and steer every action. These values underpin both the Academic Project and the Human Project of this university. Visie Waardes Die volgende vyf kernwaardes verteen woor dig diep gesetelde verbintenisse wat gestalte gee aan elke beleid en wat elke aksie rig. Hierdie waardes ondersteun sowel die Akademiese Projek as die Menseprojek van hierdie universiteit. A university recognised across the world for excellence in academic achievement and human reconciliation. Mission The university will pursue this vision through its mission: Setting the highest standards for undergraduate and postgraduate education. Recruiting the best and most diverse students and professors into the university. Advancing excellence in the scholarship of research, teaching and public service. Demonstrating in everyday practice the value of human togetherness and solidarity across social and historical divides. Advancing social justice by creating multiple opportunities for disadvantaged students to access the university. Promoting innovation, distinctiveness and leadership in both academic and human pursuits. Establishing transparent opportunities in lifelong learning for academic and support staff. Superior scholarship Human embrace Institutional distinctiveness Emergent leadership Public service Motto IN VERITATE SAPIENTIAE LUX (In Truth is the Light of Wisdom) Personality Inspiring. Vibrant. Welcoming. Creative. Positioning The University of the Free State is a South African university with global standing that inspires and empowers through life-changing learning and experiences. Essence Inspiring excellence. Transforming lives. n Universiteit wat regoor die wêreld gehuldig word vir uitnemendheid in akademiese prestasie en die versoening van mense. Missie Die universiteit sal hierdie visie nastreef deur sy missie: Deur die hoogste standaarde vir voorgraadse en nagraadse opleiding te stel. Werwing van die beste en mees diverse studente en professore vir die universiteit. Bevordering van akademiese uitnemendheid in die vakkundigheid van navorsing, onderrig en openbare diens. Om die waarde van menslike samesyn en solidariteit oor sosiale en historiese skeidslyne heen in die daaglikse gang van sake te toon. Bevordering van sosiale geregtigheid deur die skepping van veelvuldige geleenthede vir agtergeblewe studente om toegang tot die universiteit te verkry. Bevordering van innovasie, onderskeibaarheid en leierskap in sowel akademiese as menslike strewes. Om deursigtige geleenthede in lewenslange leer vir akademiese en ondersteuningspersoneel te bewerkstellig. Superieure vakkundigheid Die volkome, onvoorwaardelike aanvaarding van mense Institusionele onderskeibaarheid Opkomende leierskap Openbare diens Leuse IN VERITATE SAPIENTIAE LUX (In Waarheid is die Lig van Wysheid) Persoonlikheid Inspirerend. Lewendig. Verwelkomend. Kreatief. Posisionering Die Universiteit van die Vrystaat is n Suid- Afrikaanse universiteit met globale erkenning, wat inspireer en bemagtig deur lewensveranderende onderrig en ervarings. Wese Inspireer uitnemendheid. Verander lewens. Strategic positioning Strategiese posisionering 5

6 Corporate identity elements Korporatiewe handelsmerkelemente Remember: Wherever you see this symbol, the accompanying design or design template can be downloaded from the intranet. Neem kennis: Waar jy hierdie simbool sien, kan die meegaande ontwerp of ontwerptemplaat van die intranet afgelaai word.

7 Brand architecture Handelsmerkargitektuur Academic crest Akademiese wapen Campuses Kampusse Faculty affiliation Fakulteit-affiliasie For ceremonial use Selected marketing applications - letterheads Electronic signature Academic publications Academic blazer Vice-Chancellor s office Alumni Vir seremoniële gebruik Uitgesoekte bemarkingsaanwending briefhoode Elektroniese handtekening Akademiese publikasies Akademiese baadjie Visekanselier se kantoor Alumni All marketing and marketfacing communication Administrative documentation Advertising Stationery Office signature Promotion articles Faculties Fakulteite Alle bemarkings- en markgerigte kommunikasie Administratiewe dokumentasie Reklame Skryfbehoeftes Kantoor-aanwysings Promosie-artikels As a secondary symbol on faculty marketing material Selected promotional collateral As n sekondêre simbool op fakulteits bemarkingsmateriaal. Uitgesoekte promosieverwante aanwendinge Marketing Brand Bemarkingshandelsmerk Business School Sakeskool All marketing and marketfacing communication Administrative documentation Advertising Stationery Office signature Promotion articles Alle bemarkings- en markgerigte kommunikasie Administratiewe dokumentasie Reklame Skryfbehoeftes Kantoor-aanwysings Promosie-artikels All marketing and marketfacing communication Administrative documentation Advertising Stationery Office signature Promotion articles Alle bemarkings- en markgerigte kommunikasie Administratiewe dokumentasie Reklame Skryfbehoeftes Kantoor-aanwysings Promosie-artikels All marketing and marketfacing communication Administrative documentation Advertising Stationery Office signature Promotion articles Alle bemarkings- en markgerigte kommunikasie Administratiewe dokumentasie Reklame Skryfbehoeftes Kantoor-aanwysings Promosie-artikels Brand architecture Handelsmerkargitektuur 7 Brand Application Handelsmerktoepassing

8 Institute Instituut KovsieSport KovsieSport Kovsie Rag Community Service Kovsie Jool Gemeenskapdiens All marketing and marketfacing communication Administrative documentation Advertising Stationery Office signature Promotion articles Student Affairs Studentesake Alle bemarkings- en markgerigte kommunikasie Administratiewe dokumentasie Reklame Skryfbehoeftes Kantoor-aanwysings Promosie-artikels To be used in conjuction with the UFS marketing logo All marketing and marketfacing communication Administrative documentation Advertising Stationery Office signature Promotion articles Shimlas Shimlas Moet saam met die UVbemarkingslogo gebruik word Alle bemarkings- en markgerigte kommunikasie Administratiewe dokumentasie Reklame Skryfbehoeftes Kantoor-aanwysings Promosie-artikels To be used in conjuction with the UFS marketing logo All marketing and marketfacing communication Administrative documentation Advertising Stationery Office signature Promotion articles Moet saam met die UVbemarkingslogo gebruik word Alle bemarkings- en markgerigte kommunikasie Administratiewe dokumentasie Reklame Skryfbehoeftes Kantoor-aanwysings Promosie-artikels KovsieFM KovsieFM All marketing and marketfacing communication Administrative documentation Advertising Stationery Office signature Promotion articles Kovsies Kovsies Alle bemarkings- en markgerigte kommunikasie Administratiewe dokumentasie Reklame Skryfbehoeftes Kantoor-aanwysings Promosie-artikels To be used in conjuction with the UFS marketing logo Specific marketing material Advertising Promotion articles SRC SR Moet saam met die UVbemarkingslogo gebruik word Spesifieke bemarkingsmateriaal Reklame Promosie-artikels To be used in conjuction with the UFS marketing logo All marketing and marketfacing communication Administrative documentation Advertising Stationery Office signature Promotion articles Moet saam met die UVbemarkingslogo gebruik word Alle bemarkings- en markgerigte kommunikasie Administratiewe dokumentasie Reklame Skryfbehoeftes Kantoor-aanwysings Promosie-artikels To be used in conjuction with the UFS marketing logo Specific marketing material Advertising Promotion articles Moet saam met die UVbemarkingslogo gebruik word Spesifieke bemarkingsmateriaal Reklame Promosie-artikels All marketing and marketfacing communication Administrative documentation Advertising Stationery Office signature Promotion articles Alle bemarkings- en markgerigte kommunikasie Administratiewe dokumentasie Reklame Skryfbehoeftes Kantoor-aanwysings Promosie-artikels IRAWA IRAWA KovsieGear Brand architecture Handelsmerkargitektuur 8 Brand Application Handelsmerktoepassing

9 Academic crest Akademiese wapen Development of the UFS crest over more than a century Ontwikkeling van die UV-wapen oor meer as n eeu Up to 1935, the same coat of arms as the Grey College School was used. By 1935, with the name change to University College of the Orange Free State, the coat of arms fell into disuse, especially among students. In 1947, an agreement between management and students led to the new motto Per Fidem ad Sapientiam (Through faith to wisdom). In 1952, it was changed to In Deo Sapientiae Lux (In God is the light of wisdom). The traditional orange, white and blue, linking the UFS to the South African national colours, changed in the late 1990s. The orange was replaced by cherry red. The current academic crest of the University of the Free State, used since Tot 1935 is dieselfde wapen as die Grey Kollege-skool gebruik. Met die naamsverandering na Universi teits kollege van die Oranje-Vry staat in 1935, het die wapen veral onder stu dente in onbruik geraak. In 1947 is n ooreenkoms tussen bestuur en stu dente bereik wat daartoe gelei het dat die leuse verander het na Per Fidem ad Sapientiam (Deur geloof na wysheid). In 1952 is dit verander na In Deo Sapientiae Lux (In God is die lig van wysheid). Die tradisionele oranje, wit en blou wat die UV met die Suid-Afrikaanse nasionale kleure verbind het, het in die laat 1990 s verander. Die oranje is met kersierooi vervang. Die huidige akademiese wapen van die Uni versiteit van die Vrystaat, in gebruik vanaf Source: From Grey to Gold Bron: Van Sink tot Sandsteen tot Graniet Academic crest Akademiese wapen 9 Brand Application Handelsmerktoepassing

10 Academic crest rationale Akademiese wapen: uiteensetting 1. Simplified shape The shape is more modern and simplified to align with the shape of the new marketing brand mark. This creates uniformity. 1. Eenvoudiger vorm Die vorm is meer modern en eenvoudiger om in ooreenstemming te wees met die nuwe bemarkingshandelsmerk. Dit skep eenheid. 3. The lily Indicating location in the Free State. The Orange River sprouts a particular lily referred to as the Orange River lily. 3. Die waterlelie Dui die plek in die Vrystaat aan. Die Oranjerivier huisves n bepaalde lelie waarna verwys word as die Oranjerivier-lelie. 5. Open book Book of knowledge and inspiration. The left side represents past and present knowledge obtained and imparted. The right side is empty and represents the future - knowledge to be discovered. 5. Oop boek Dis die boek van kennis en inspirasie. Die linkerkant verteenwoordig die verlede en die hede kennis wat bekom en gedeel is. Die regterkant is leeg en verteenwoordig die toekoms kennis wat nog ontdek moet word. 2. Rising sun Glory and splendour 2. Opkomende son Prag en glorie 4. The red wave The flow of a river Rivers represent sustainability Water represents wisdom 4. Die rooi golf Die vloei van n rivier Riviere verteenwoordig volhoubaarheid Water verteenwoordig wysheid 6. Ribbon for text IN VERITATE SAPIENTIAE LUX In truth is the light of wisdom. 6. Lint vir teks IN VERITATE SAPIENTIAE LUX In waarheid is die lig van wysheid The academic brand - the historic University of the Free State crest that has been the symbol of the university since 1952, has evolved to embrace the aesthetic expectations of the stakeholders. Th e shape of the traditional academic shield has been simplified and contemporised. Much of the symbolism of the crest remains intact, acknowledging the location of the UFS brand as one of the country s premier institutions of higher education, with a proud history of academic excellence and an ever evolving, vibrant culture. Application For ceremonial use (UFS Council / Graduation Ceremonies) Vice-Chancellor and rectorate stationery Iconic signage Academic publications Chancellor s functions Die akademiese handelsmerk - die historiese wapen van die Universiteit van die Vrystaat wat die simbool van die universiteit is sedert 1952, het ontwikkel om aan estetiese verwagtinge van die belanghebbendes te voldoen. Die vorm van die tradisionele akademiese wapen is vereenvoudig en vernuwe. Baie van die simboliek van die wapen bly behoue en erken die ligging van die UV-handelsmerk as een van die land se voorste instellings van hoër onderwys, met n trotse geskiedenis van akademiese uitnemendheid en n steeds veranderende, dinamiese kultuur. Toepassing Vir seremoniële aanwending (UV-Raad/ Gradeplegtighede) Visekanseliers- en rektoraat-skryfbehoeftes Ikoniese tekens Akademiese publikasies Kanseliersfunksies Academic crest Akademiese wapen 10 Brand Application Handelsmerktoepassing

11 Correct vertical application Korrekte vertikale gebruik Simplified application - Vertical Vereenvoudigde gebruik - Vertikaal Correct horizontal application Korrekte horisontale gebruik Simplified application - Horizontal Vereenvoudigde gebruik - Horisontaal Limited horizontal application Beperkte horisontale gebruik Limited horizontal application where the format requires a more slender layout such as endorsements (stationery) Beperkte horisontale aanwending waar die formaat n meer slanke uitleg, soos vir endossemente (skryfbehoeftes), vereis. Note on size: Avoid reducing the crest down to sizes where the text on the ribbon becomes unreadable. In some cases this becomes a borderline issue, such as the endorsement used on stationery whereby the crest endorsement needs to be kept at a minimum lest it interferes with all other elements on the page. The absolute smallest size for the crest would be 10mm in width. Nota oor die grootte: Vermy om die wapen se grootte so te verminder dat die teks op die lint onleesbaar word. In sommige gevalle word dit n grens lynkwessie, soos met die onder skrywing wat op skryfbehoeftes gebruik word, waar die wapenonder skrywing tot n minimum beperk moet word sodat dit nie inmeng met al die ander elemente op die bladsy nie. Die absolute kleinste grootte van die wapen behoort 10mm in breedte te wees. Academic crest Akademiese wapen 11 Brand Application Handelsmerktoepassing

12 Alumni crest Alumni-wapen The alumni mark lends itself to the university crest. This mark is only bestowed on individuals who have succeeded in their studies. Die alumni-teken leen homself tot die universiteitswapen. Hierdie teken word slegs verleen aan individue wat in hul studies geslaag het. Simplified application - Vertical Vereenvoudigde gebruik - Vertikaal Simplified application - Horizontal Vereenvoudigde gebruik - Horisontaal Application Toepassing All marketing and market-facing communication Administrative documentation Advertising Stationery Office signature Promotion articles Alle bemarkings- en markgerigte kommunikasie Administratiewe dokumentasie Reklame Skryfbehoeftes Kantoor-aanwysings Promosie-artikels Vertical application Vertikale gebruik Application Corporate gifts Corporate clothing Toepassing Korporatiewe geskenke Korporatiewe klere Horizontal application Horisontale gebruik Alumni crest Alumni-wapen 12 Brand Application Handelsmerktoepassing

13 Alumni faculty applications Alumni-fakulteitstoepassings Alumni crest Alumni-wapen 13 Brand Application Handelsmerktoepassing

14 Marketing brand Bemarkingshandelsmerk The marketing brand symbolically expresses a state of free thinking. This is the vehicle through which the university will market its brand and branded programmes, including faculties, units and departments. Importantly, it also functions as a unifying symbol for staff, students and alumni. Application All marketing and market-facing communication Administrative documentation / stationery Promotion and advertising Die bemarkingshandelsmerk simboliseer die uitdruk king van n toestand van vrye denke. Dit is die medium waardeur die universiteit sy handelsmerk en handels merk programme sal bemark, waaronder fakulteite, eenhede en departemente. Die belangrikste is dat dit as n verenigende simbool vir personeel, studente en alumni sal funksioneer. Toepassing Alle bemarkings- en markverwante kommunikasie Administratiewe dokumentasie / skryfbehoeftes Promosie en reklame Correct horizontal application Korrekte horisontale gebruik Vertical application Vertikale gebruik Marketing brand rationale Bemarkingshandelsmerk-uiteensetting Free State Free State of Mind Free State of Interaction Free State of Expression Free State of Thinking Interconnection, Infinity Vrystaat Vry-staat van Gees Vry-staat van Interaksie Vry-staat van Uitdrukking Vry-staat van Denke Interverwantskap, Oneindigheid Shape - University Academic - Shield Credibility Determine brand location Affiliation Vorm - Universiteit Akademies Skild Geloofwaardigheid Bepaal handelsmerkligging Affiliasie University of the Free State Explore Boundaries - Inspiring Excellence Integration - Equality and Tolerance Continuous - Transformation Freedom of Being - a Free State Universiteit van die Vrystaat Verken Grense -Inspireer uitnemendheid Integrasie -Gelykheid en verdraagsaamheid Deurlopend - Transformasie Vryheid van Wees - n Vry-staat Simplified marketing brand - Horizontal Vereenvoudigde handelsmerk - Horisontaal Application Corporate gifts Corporate clothing Simplified marketing brand - Vertical Vereenvoudigde handelsmerk - Vertikaal Toepassing Korporatiewe geskenke Korporatiewe klere Marketing brand Bemarkingshandelsmerk 14 Brand Application Handelsmerktoepassing

15 Faculty of Economic and Management Sciences Fakulteit Ekonomiese en Bestuurswetenskappe Faculty marketing brand Fakulteitsbemarkingshandelsmerk Faculty affiliation brand Fakulteitsaffiliasiehandelsmerk Faculty affiliation brand - The symbol is a more pictorial depiction of the faculty function and is used as a secondary symbol in conjunction with the UFS marketing brand on selected applications. These historic symbols have been amended to follow a unified design style. Fakulteitsaffiliasiehandelsmerk - Die simbool is n meer geïllustreerde beskrywing van die fakulteits funksie en word gebruik as n sekondêre simbool in samewerking met die UV-bemarkings handels merk op geselekteerde toepassings. Hierdie historiese simbole is gewysig om n verenigde ontwerpstyl te volg. Faculty marketing brand This is the primary brand signature that is clearly linked to the university. It is the primary market-facing signature in any communication pertinent to the faculty. Fakulteits bemarkings handels merk Dit is die primêre handels merk wat duidelik aan die universiteit gekoppel is. Dit is die primêre markgerigte handels merk in enige kom muni kasie wat relevant is tot die fakulteit. Application As a secondary symbol on selected marketing material Selected promotional applications Toepassing As n sekondêre simbool op uitgesoekte bemarkingsmateriaal Uitgesoekte promosieaanwendinge Application All marketing and market-facing communication Administrative documentation Advertising Stationery Office signature Promotion articles Toepassing Alle bemarkings- en markgerigte kommunikasie Administratiewe dokumentasie Reklame Skryfbehoeftes Kantoor-aanwysings Promosie-artikels Faculty affiliation icon Fakulteitsaffiliasie-ikoon Example: Faculty affiliation logo Voorbeeld: Fakulteitsaffiliasiehandelsmerk Department descriptor Departementele vlakbeskrywer Faculty affiliation icon - To be used in conjunction with the faculty marketing brand mark. Fakulteitsaffiliasie-ikoon - Moet saam met die fakulteit se bemarkingshandelsmerk gebruik word. Faculty affiliation logo - To be used in the absence of the faculty marketing brand mark. Preferably on internal documents. Fakulteitsaffiliasiehandelsmerk - Moet in die afwesigheid van die fakulteit se bemarkingshandelsmerk gebruik word. Verkieslik op interne dokumente. All centres, departments and units linked to the faculty - indicated as text locked into the faculty marketing brand. Alle sentrums, departemente en eenhede wat gekoppel is aan die fakulteit - aangedui as teks opgesluit in die fakulteits bemarkings handels merk. PANTONE 2768 C 100% M 83% Y 0% B 56% R 15 G 32 B 75 Hex: 0F204B Faculty of Economic and Management Sciences Fakulteit Ekonomiese en Bestuurswetenskappe 15 Brand Application Handelsmerktoepassing

16 Faculty of Education Fakulteit Opvoedkunde Faculty marketing brand Fakulteitsbemarkingshandelsmerk Faculty affiliation brand Fakulteitsaffiliasiehandelsmerk Faculty affiliation brand - The symbol is a more pictorial depiction of the faculty function and is used as a secondary symbol in conjunction with the UFS marketing brand on selected applications. These historic symbols have been amended to follow a unified design style. Fakulteitsaffiliasiehandelsmerk - Die simbool is n meer geïllustreerde beskrywing van die fakulteits funksie en word gebruik as n sekondêre simbool in samewerking met die UV-bemarkings handels merk op geselekteerde toepassings. Hierdie historiese simbole is gewysig om n verenigde ontwerpstyl te volg. Faculty marketing brand This is the primary brand signature that is clearly linked to the university. It is the primary market-facing signature in any communication pertinent to the faculty. Fakulteits bemarkings handels merk Dit is die primêre handels merk wat duidelik aan die universiteit gekoppel is. Dit is die primêre markgerigte handels merk in enige kom muni kasie wat relevant is tot die fakulteit. Application As a secondary symbol on selected marketing material Selected promotional applications Toepassing As n sekondêre simbool op uitgesoekte bemarkingsmateriaal Uitgesoekte promosieaanwendinge Application All marketing and market-facing communication Administrative documentation Advertising Stationery Office signature Promotion articles Toepassing Alle bemarkings- en markgerigte kommunikasie Administratiewe dokumentasie Reklame Skryfbehoeftes Kantoor-aanwysings Promosie-artikels Faculty affiliation icon Fakulteitsaffiliasie-ikoon Example: Faculty affiliation logo Voorbeeld: Fakulteitsaffiliasiehandelsmerk Department descriptor Departementele vlakbeskrywer Faculty affiliation icon - To be used in conjunction with the faculty marketing brand mark. Fakulteitsaffiliasie-ikoon - Moet saam met die fakulteit se bemarkingshandelsmerk gebruik word. Faculty affiliation logo - To be used in the absence of the faculty marketing brand mark. Preferably on internal documents. Fakulteitsaffiliasiehandelsmerk - Moet in die afwesigheid van die fakulteit se bemarkingshandelsmerk gebruik word. Verkieslik op interne dokumente. All centres, departments and units linked to the faculty - indicated as text locked into the faculty brand mark. Alle sentrums, departemente en eenhede wat gekoppel is aan die fakulteit - aangedui as teks opgesluit in die fakulteits bemarkings handels merk. PANTONE 329 C 100% M 14% Y 60% B 52% R 0 G 103 B 90 Hex: A Faculty of Education Fakulteit Opvoedkunde 16 Brand Application Handelsmerktoepassing

17 Faculty of Health Sciences Fakulteit Gesondheidswetenskappe Faculty marketing brand Fakulteitsbemarkingshandelsmerk Faculty affiliation brand Fakulteitsaffiliasiehandelsmerk Faculty affiliation brand - The symbol is a more pictorial depiction of the faculty function and is used as a secondary symbol in conjunction with the UFS marketing brand on selected applications. These historic symbols have been amended to follow a unified design style. Fakulteitsaffiliasiehandelsmerk - Die simbool is n meer geïllustreerde beskrywing van die fakulteits funksie en word gebruik as n sekondêre simbool in samewerking met die UV-bemarkings handels merk op geselekteerde toepassings. Hierdie historiese simbole is gewysig om n verenigde ontwerpstyl te volg. Faculty marketing brand This is the primary brand signature that is clearly linked to the university. It is the primary market-facing signature in any communication pertinent to the faculty. Fakulteits bemarkings handels merk Dit is die primêre handels merk wat duidelik aan die universiteit gekoppel is. Dit is die primêre markgerigte handels merk in enige kom muni kasie wat relevant is tot die fakulteit. Application As a secondary symbol on selected marketing material Selected promotional applications Toepassing As n sekondêre simbool op uitgesoekte bemarkingsmateriaal Uitgesoekte promosieaanwendinge Application All marketing and market-facing communication Administrative documentation Advertising Stationery Office signature Promotion articles Toepassing Alle bemarkings- en markgerigte kommunikasie Administratiewe dokumentasie Reklame Skryfbehoeftes Kantoor-aanwysings Promosie-artikels Faculty affiliation icon Fakulteitsaffiliasie-ikoon Example: Faculty affiliation logo Voorbeeld: Fakulteitsaffiliasiehandelsmerk Department descriptor Departementele vlakbeskrywer Faculty affiliation icon - To be used in conjunction with the faculty marketing brand mark. Fakulteitsaffiliasie-ikoon - Moet saam met die fakulteit se bemarkingshandelsmerk gebruik word. Faculty affiliation logo - To be used in the absence of the faculty marketing brand mark. Preferably on internal documents. Fakulteitsaffiliasiehandelsmerk - Moet in die afwesigheid van die fakulteit se bemarkingshandelsmerk gebruik word. Verkieslik op interne dokumente. All centres, departments and units linked to the faculty - indicated as text locked into the faculty brand mark. Alle sentrums, departemente en eenhede wat gekoppel is aan die fakulteit - aangedui as teks opgesluit in die fakulteits bemarkings handels merk. PANTONE 2617 C 82% M 100% Y 0% B 8% R 73 G 14 B 111 Hex: 490E6F Faculty of Health Sciences Fakulteit Gesondheidswetenskappe 17 Brand Application Handelsmerktoepassing

18 Faculty of the Humanities Fakulteit Geesteswetenskappe Faculty marketing brand Fakulteitsbemarkingshandelsmerk Faculty affiliation brand Fakulteitsaffiliasiehandelsmerk Faculty affiliation brand - The symbol is a more pictorial depiction of the faculty function and is used as a secondary symbol in conjunction with the UFS marketing brand on selected applications. These historic symbols have been amended to follow a unified design style. Fakulteitsaffiliasiehandelsmerk - Die simbool is n meer geïllustreerde beskrywing van die fakulteits funksie en word gebruik as n sekondêre simbool in samewerking met die UV-bemarkings handels merk op geselekteerde toepassings. Hierdie historiese simbole is gewysig om n verenigde ontwerpstyl te volg. Faculty marketing brand This is the primary brand signature that is clearly linked to the university. It is the primary market-facing signature in any communication pertinent to the faculty. Fakulteits bemarkings handels merk Dit is die primêre handels merk wat duidelik aan die universiteit gekoppel is. Dit is die primêre markgerigte handels merk in enige kom muni kasie wat relevant is tot die fakulteit. Application As a secondary symbol on selected marketing material Selected promotional applications Toepassing As n sekondêre simbool op uitgesoekte bemarkingsmateriaal Uitgesoekte promosieaanwendinge Application All marketing and market-facing communication Administrative documentation Advertising Stationery Office signature Promotion articles Toepassing Alle bemarkings- en markgerigte kommunikasie Administratiewe dokumentasie Reklame Skryfbehoeftes Kantoor-aanwysings Promosie-artikels Faculty affiliation icon Fakulteitsaffiliasie-ikoon Example: Faculty affiliation logo Voorbeeld: Fakulteitsaffiliasiehandelsmerk Department descriptor Departementele vlakbeskrywer Faculty affiliation icon - To be used in conjunction with the faculty marketing brand mark. Fakulteitsaffiliasie-ikoon - Moet saam met die fakulteit se bemarkingshandelsmerk gebruik word. Faculty affiliation logo - To be used in the absence of the faculty marketing brand mark. Preferably on internal documents. Fakulteitsaffiliasiehandelsmerk - Moet in die afwesigheid van die fakulteit se bemarkingshandelsmerk gebruik word. Verkieslik op interne dokumente. All centres, departments and units linked to the faculty - indicated as text locked into the faculty brand mark. Alle sentrums, departemente en eenhede wat gekoppel is aan die fakulteit - aangedui as teks opgesluit in die fakulteits bemarkings handels merk. PANTONE 114 C 0% M 58% Y 100% B 0% R 234 G 132 B 0 Hex: E98300 Faculty of the Humanities Fakulteit Geesteswetenskappe 18 Brand Application Handelsmerktoepassing

19 Faculty of Law Fakulteit Regsgeleerdheid Faculty marketing brand Fakulteitsbemarkingshandelsmerk Faculty affiliation brand Fakulteitsaffiliasiehandelsmerk Faculty affiliation brand - The symbol is a more pictorial depiction of the faculty function and is used as a secondary symbol in conjunction with the UFS marketing brand on selected applications. These historic symbols have been amended to follow a unified design style. Fakulteitsaffiliasiehandelsmerk - Die simbool is n meer geïllustreerde beskrywing van die fakulteits funksie en word gebruik as n sekondêre simbool in samewerking met die UV-bemarkings handels merk op geselekteerde toepassings. Hierdie historiese simbole is gewysig om n verenigde ontwerpstyl te volg. Faculty marketing brand This is the primary brand signature that is clearly linked to the university. It is the primary market-facing signature in any communication pertinent to the faculty. Fakulteits bemarkings handels merk Dit is die primêre handels merk wat duidelik aan die universiteit gekoppel is. Dit is die primêre markgerigte handels merk in enige kom muni kasie wat relevant is tot die fakulteit. Application As a secondary symbol on selected marketing material Selected promotional applications Toepassing As n sekondêre simbool op uitgesoekte bemarkingsmateriaal Uitgesoekte promosieaanwendinge Application All marketing and market-facing communication Administrative documentation Advertising Stationery Office signature Promotion articles Toepassing Alle bemarkings- en markgerigte kommunikasie Administratiewe dokumentasie Reklame Skryfbehoeftes Kantoor-aanwysings Promosie-artikels Faculty affiliation icon Fakulteitsaffiliasie-ikoon Example: Faculty affiliation logo Voorbeeld: Fakulteitsaffiliasiehandelsmerk Department descriptor Departementele vlakbeskrywer Faculty affiliation icon - To be used in conjunction with the faculty marketing brand mark. Fakulteitsaffiliasie-ikoon - Moet saam met die fakulteit se bemarkingshandelsmerk gebruik word. Faculty affiliation logo - To be used in the absence of the faculty marketing brand mark. Preferably on internal documents. Fakulteitsaffiliasiehandelsmerk - Moet in die afwesigheid van die fakulteit se bemarkingshandelsmerk gebruik word. Verkieslik op interne dokumente. All centres, departments and units linked to the faculty - indicated as text locked into the faculty brand mark. Alle sentrums, departemente en eenhede wat gekoppel is aan die fakulteit - aangedui as teks opgesluit in die fakulteits bemarkings handels merk. PANTONE 193 C 2% M 100% Y 60% B 11% R 187 G 19 B 62 Hex: BB133E Faculty of Law Fakulteit Regsgeleerdheid 19 Brand Application Handelsmerktoepassing

20 Faculty of Natural and Agricultural Sciences Fakulteit Natuur- en Landbouwetenskappe Faculty marketing brand Fakulteitsbemarkingshandelsmerk Faculty affiliation brand Fakulteitsaffiliasiehandelsmerk Faculty affiliation brand - The symbol is a more pictorial depiction of the faculty function and is used as a secondary symbol in conjunction with the UFS marketing brand on selected applications. These historic symbols have been amended to follow a unified design style. Fakulteitsaffiliasiehandelsmerk - Die simbool is n meer geïllustreerde beskrywing van die fakulteits funksie en word gebruik as n sekondêre simbool in samewerking met die UV-bemarkings handels merk op geselekteerde toepassings. Hierdie historiese simbole is gewysig om n verenigde ontwerpstyl te volg. Faculty marketing brand This is the primary brand signature that is clearly linked to the university. It is the primary market-facing signature in any communication pertinent to the faculty. Fakulteits bemarkings handels merk Dit is die primêre handels merk wat duidelik aan die universiteit gekoppel is. Dit is die primêre markgerigte handels merk in enige kom muni kasie wat relevant is tot die fakulteit. Application As a secondary symbol on selected marketing material Selected promotional applications Toepassing As n sekondêre simbool op uitgesoekte bemarkingsmateriaal Uitgesoekte promosieaanwendinge Application All marketing and market-facing communication Administrative documentation Advertising Stationery Office signature Promotion articles Toepassing Alle bemarkings- en markgerigte kommunikasie Administratiewe dokumentasie Reklame Skryfbehoeftes Kantoor-aanwysings Promosie-artikels Faculty affiliation icon Fakulteitsaffiliasie-ikoon Example: Faculty affiliation logo Voorbeeld: Fakulteitsaffiliasiehandelsmerk Department descriptor Departementele vlakbeskrywer Faculty affiliation icon - To be used in conjunction with the faculty marketing brand mark. Fakulteitsaffiliasie-ikoon - Moet saam met die fakulteit se bemarkingshandelsmerk gebruik word. Faculty affiliation logo - To be used in the absence of the faculty marketing brand mark. Preferably on internal documents. Fakulteitsaffiliasiehandelsmerk - Moet in die afwesigheid van die fakulteit se bemarkingshandelsmerk gebruik word. Verkieslik op interne dokumente. All centres, departments and units linked to the faculty - indicated as text locked into the faculty brand mark. Alle sentrums, departemente en eenhede wat gekoppel is aan die fakulteit - aangedui as teks opgesluit in die fakulteits bemarkings handels merk. PANTONE 286 C 100% M 75% Y 0% B 0% R 0 G 57 B 167 Hex: 0039A6 Faculty of Natural and Agricultural Sciences Fakulteit Natuur- en Landbouwetenskappe 20 Brand Application Handelsmerktoepassing

21 Faculty of Theology Fakulteit Teologie Faculty marketing brand Fakulteitsbemarkingshandelsmerk Faculty affiliation brand Fakulteitsaffiliasiehandelsmerk Faculty affiliation brand - The symbol is a more pictorial depiction of the faculty function and is used as a secondary symbol in conjunction with the UFS marketing brand on selected applications. These historic symbols have been amended to follow a unified design style. Fakulteitsaffiliasiehandelsmerk - Die simbool is n meer geïllustreerde beskrywing van die fakulteits funksie en word gebruik as n sekondêre simbool in samewerking met die UV-bemarkings handels merk op geselekteerde toepassings. Hierdie historiese simbole is gewysig om n verenigde ontwerpstyl te volg. Faculty marketing brand This is the primary brand signature that is clearly linked to the university. It is the primary market-facing signature in any communication pertinent to the faculty. Fakulteits bemarkings handels merk Dit is die primêre handels merk wat duidelik aan die universiteit gekoppel is. Dit is die primêre markgerigte handels merk in enige kom muni kasie wat relevant is tot die fakulteit. Application As a secondary symbol on selected marketing material Selected promotional applications Toepassing As n sekondêre simbool op uitgesoekte bemarkingsmateriaal Uitgesoekte promosieaanwendinge Application All marketing and market-facing communication Administrative documentation Advertising Stationery Office signature Promotion articles Toepassing Alle bemarkings- en markgerigte kommunikasie Administratiewe dokumentasie Reklame Skryfbehoeftes Kantoor-aanwysings Promosie-artikels Faculty affiliation icon Fakulteitsaffiliasie-ikoon Example: Faculty affiliation logo Voorbeeld: Fakulteitsaffiliasiehandelsmerk Department descriptor Departementele vlakbeskrywer Faculty affiliation icon - To be used in conjunction with the faculty marketing brand mark. Fakulteitsaffiliasie-ikoon - Moet saam met die fakulteit se bemarkingshandelsmerk gebruik word. Faculty affiliation logo - To be used in the absence of the faculty marketing brand mark. Preferably on internal documents. Fakulteitsaffiliasiehandelsmerk - Moet in die afwesigheid van die fakulteit se bemarkingshandelsmerk gebruik word. Verkieslik op interne dokumente. All centres, departments and units linked to the faculty - indicated as text locked into the faculty brand mark. Alle sentrums, departemente en eenhede wat gekoppel is aan die fakulteit - aangedui as teks opgesluit in die fakulteits bemarkings handels merk. PANTONE 1245 C 7% M 37% Y 99% B 19% R 198 G 147 B 23 Hex: C59217 Faculty of Theology Fakulteit Teologie 21 Brand Application Handelsmerktoepassing

22 Institute for Reconciliation and Social Justice Instituut vir Versoening en Sosiale Geregtigheid Institute marketing brand Instituut-bemarkingshandelsmerk The University of the Free State s Institute for Reconciliation and Social Justice is a centre closely linked to the university and therefore incorporates the marketing brand logo and descriptor. Die Universiteit van die Vrystaat se Instituut vir Versoening en Sosiale Geregtigheid is n sentrum wat nou gekoppel is aan die universiteit en wat die bemarkingshandelsmerk-logo en beskrywer insluit. Simplified Institute marketing brand Vereenvoudigde Instituut-bemarkingshandelsmerk Application Corporate gifts Corporate clothing Toepassing Korporatiewe geskenke Korporatiewe klere Horizontal application Horisontale toepassing Vertical application Vertikale toepassing PANTONE Cool Grey 8C C 23% M 17% Y 13% B 46% R 139 G 141 B 142 Hex: 8B8D8E PANTONE Black C 0% M 0% Y 0% B 0% R 0 G 0 B 0 Hex: Institute for Reconciliation and Social Justice Instituut vir Versoening en Sosiale Geregtigheid 22 Brand Application Handelsmerktoepassing

23 Student Affairs Studentesake Student Affairs marketing brand Studentesake-bemarkingshandelsmerk Student Affairs, very much like the Institute, is a unit within the university that does not align itself with a strict academic function, and thus has no affiliation with any specific faculty. It is, however, an integral part of the overarching university, with its own differentiation. The structure of the brand mark is similar to that of the faculties, but the typography and the colour is distinctive. Studentesake, soortgelyk aan die Instituut, is n eenheid binne die universiteit wat homself nie vereenselwig met n streng akademiese funksie nie en het dus geen verwantskap met n spesifieke fakulteit nie. Dit is egter n integrale deel van die universiteit as geheel, met sy eie differensiasie. Die struktuur van die handelsmerk is soortgelyk aan dié van die fakulteite, maar die tipografie en die kleur is uniek. Simplified Institute marketing brand Vereenvoudigde Instituut-bemarkingshandelsmerk Application Corporate gifts Corporate clothing Toepassing Korporatiewe geskenke Korporatiewe klere Horizontal application Horisontale toepassing Vertical application Vertikale toepassing PANTONE 2405 C 38% M 100% Y 0% B 0% R 164 G 0 B 132 Hex: A40084 Student Affairs Studentesake 23 Brand Application Handelsmerktoepassing

24 Business School Sakeskool Business School marketing brand Sakeskool-bemarkingshandelsmerk Vertical application Vertikale toepassing Simplified brand mark Vereenvoudigde handelsmerk As with most universities, the Business School operates as an independent organisation in the university. It therefore has an identity that is distinctive from the principal brand, yet subtly aligned by elements such as the acronym and general typography. Soos met die meeste universiteite, funksioneer die Sakeskool as n onafhanklike organisasie binne die universiteit. Daarom het dit dus n identiteit wat van die hoofhandelsmerk onderskei kan word, maar wat subtiel met die akroniem en lettertipe belyn. Department descriptor Departement-vlakbeskrywer All marketing and market-facing communication Administrative documentation Advertising Stationery Office signature Promotion articles Alle bemarkings- en markgerigte kommunikasie Administratiewe dokumentasie Reklame Skryfbehoeftes Kantoor-aanwysings Promosie-artikels All centres, departments and units linked to the faculty - indicated as text locked into the faculty brand mark. Example at the top. Alle sentrums, departemente en eenhede wat gekoppel is aan die fakulteit - aangedui as teks opgesluit in die fakulteitsbemarkingshandelsmerk. Voorbeeld heel bo. PANTONE 187 C 8% M 100% Y 79% B 28% R 167 G 25 B 48 Hex: A71930 PANTONE 2768 C 100% M 83% Y 0% B 56% R 15 G 32 B 75 Hex: 0F204B Business School Sakeskool 24 Brand Application Handelsmerktoepassing

25 Kovsies brand Kovsies-handelsmerk When using the brand mark without the marketing brand mark in a locked position (non-composite), one needs to ensure that the marketing brand mark is applied elsewhere on the application. The Kovsie brand is used in the UFS red, but can be used in one of the other UFS primary colours, depending on the application. Wanneer die handelsmerk sonder die bemarkingshandels merk in n geslote posisie (nie-saam gestelde) gebruik word, moet mens verseker dat die bemarkings handel smerk elders op die item aangebring word. Die Kovsie-handelsmerk word in UV-rooi gebruik, maar dit kan in een van die ander primêre UV-kleure gebruik word, afhangend van die toepassing.) Horizontal composite brand mark Horisontale saamgestelde handelsmerk 0.5x 1x Vertical composite brand mark Vertikale saamgestelde handelsmerk x x x x Centered Gesentreerd Kovsies Brand Kovsies-handelsmerk 25 Brand Application Handelsmerktoepassing

26 KovsieSport KovsieSport Full colour KovsieSport marketing brand Volkleur-KovsieSport-handelsmerk Single colour KovsieSport marketing brand Enkelkleur-KovsieSport-handelsmerk Logo on advertising Handelsmerk op reklame On advertising and marketing material, the KovsieSport logo is always used in conjunction with the UFS Marketing logo. When the UFS Marketing logo does not appear anywhere else on the marketing material, the KovsieSport logo is used like the example shown below. Wanneer op reklame en bemarkingsmateriaal gebruik word, verskyn die KovsieSport-handelsmerk altyd saam met die UV-bemarkingshandelsmerk. Indien die UV-bemarkingshandelsmerk nêrens op die bemarkingsmateriaal verskyn nie, word die KovsieSport-handelsmerk soos die voorbeeld hieronder gebruik. Horizontal Horisontaal Vertical Vertikaal Sports codes Sportkodes KovsieSport KovsieSport 26 Brand Application Handelsmerktoepassing

27 Colour formulas Kleurformules The blue and cherry red colours are historical and remain as part of an unchanging heritage. The addition of the dark grey and silver acts as a calming agent amid a variety of colour when considering the faculty spectrum as well. The primary corporate spectrum below is applicable to all brand marks, including the faculty marketing brand marks. Die blou en rooi kleure is histories en bly deel van n onveranderlike erfenis. Die aanvulling van die donkergrys en liggrys het n kalmerende uitwerking te midde van n verskeidenheid kleure, ook wanneer die fakulteitspektrum oorweeg word. Die primêre korporatiewe spektrum hieronder is van toepassing op alle handelsmerke, waaronder die fakulteite se bemarkingshandelsmerke. Primary colours Primêre kleure UFS Red UV-rooi PANTONE 187 C 8% M 100% Y 79% K 28% R 167 G 25 B 48 Hex: A71930 UFS Blue UV-blou PANTONE 2768 C 100% M 83% Y 0% K 56% R 15 G 32 B 75 Hex: 0F204B Black Swart PANTONE Black C 0% M 0% Y 0% K 100% R 0 G 0 B 0 Hex: UFS Grey UV-grys PANTONE Cool Grey 8C C 23% M 17% Y 13% K 46% R 139 G 141 B 142 Hex: 8B8D8E UFS Silver UV-silwer PANTONE Cool Grey 6C C 16% M 11% Y 11% K 27% R 139 G 168 B 170 Hex: A4A6A8 Colour formulas Kleurformules 27 Brand Application Handelsmerktoepassing

28 Secondary colours pertaining to individual faculties and departments Sekondêre kleure met betrekking tot individuele fakulteite en departemente The secondary colour spectrum is only relevant to the individual faculties (except for Economic and Management Sciences, which uses the primary corporate blue). These colours also have a historic affiliation with colours that remain unchanged as part of its heritage. Die sekondêre kleurspektrum is slegs van toepassing op die individuele fakulteite (behalwe vir Ekono miese en Bestuurswetenskappe, wat gebruik maak van die primêre korporatiewe blou). Hierdie kleure het ook n historiese verbintenis met kleure wat onveranderd bly as deel van die erfenis. Faculty of Law Fakulteit Regsgeleerdheid PANTONE 193 C 2% M 100% Y 60% K 11% R 187 G 19 B 62 Hex: BB133E Faculties Fakulteite Faculty of Natural and Agricultural Sciences Fakulteit Natuur- en Landbouwetenskappe PANTONE 286 C 100% M 75% Y 0% K 0% R 0 G 57 B 167 Hex: 0039A6 Faculty of Economic and Management Sciences Fakulteit Ekonomiese en Bestuurswetenskappe PANTONE 2768 C 100% M 83% Y 0% K 56% R 15 G 32 B 75 Hex: 0F204B Faculty of Theology Fakulteit Teologie PANTONE 1245 C 7% M 37% Y 99% K 19% R 198 G 147 B 23 Hex: C59217 Faculty of Education Fakulteit Opvoedkunde PANTONE 329 C 100% M 14% Y 60% K 52% R 0 G 103 B 90 Hex: 00675A Institute and Student Affairs Instituut en Studentesake Faculty of Health Sciences Fakulteit Gesondheidswetenskappe PANTONE 2617 C 82% M 100% Y 0% K 8% R 73 G 14 B 111 Hex: 490E6F PANTONE Cool Grey 8C C 23% M 17% Y 13% K 46% R 139 G 141 B 142 Hex: 8B8D8E Faculty of the Humanities Fakulteit Geesteswetenskappe PANTONE 144 C 0% M 58% Y 100% K 0% R 234 G 132 B 0 Hex: E98300 PANTONE 144 C 0% M 58% Y 100% K 0% R 234 G 132 B 0 Hex: E98300 Colour formulas Kleurformules 28 Brand Application Handelsmerktoepassing

29 Typography Tipografie Primary typography Primêre tipografie The primary alphanumeric typeface is used for all corporate and marketing communication applications, such as stationery, brochures, marketing collateral, signage, etc. Within the context of Leitura Sans, we employ four styles in the font family. The font is selected for its simple, clear, modern and elegant characteristics. The quick brown fox... is a sentence that contain all characters. The quick brown fox jumps over the lazy dog Die primêre alfanumeriese lettertipe word gebruik vir alle korporatiewe en bemarkings kommunikasieaanwendinge, soos skryfbehoeftes, brosjures, bemarkings aanwendinge, handelsmerke, ens. Binne die konteks van Leitura Sans, gebruik ons vier style in die lettertipe-familie. Die lettertipe is gekies vir sy eenvoudige, helder, moderne en elegante eienskappe. The quick brown fox... is n sin wat oor al die karakters beskik. aa Leitura Sans: Corporate and marketing communications Leitura Sans: Korporatiewe en bemarkingskommunikasie LEITURA SANS 1 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ @#%&{}[] (.,;:!?)<>*^ LEITURA SANS 2 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ @#%&{}[] (.,;:!?)<>*^ LEITURA SANS 3 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ @#%&{}[] (.,;:!?)<>*^ LEITURA SANS 4 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ @#%&{}[] (.,;:!?)<>*^ LEITURA SANS ITALIC 1 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ @#%&{}[] (.,;:!?)<>*^ LEITURA SANS ITALIC 2 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ @#%&{}[] (.,;:!?)<>*^ LEITURA SANS ITALIC 3 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ @#%&{}[] (.,;:!?)<>*^ LEITURA SANS ITALIC 4 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ @#%&{}[] (.,;:!?)<>*^ Typography Tipografie 29 Brand Application Handelsmerktoepassing

30 Secondary typography Sekondêre tipografie Arial is used as the font for electronic or digital communication, such as PowerPoint presentations, documents, letters, contents, and as the website font, where text cannot be set as an image. Arial is used because it is the closest font to Leitura available on the average computer or digital environment, so the brand font does not default to another font online that does not match the brand image. Arial word gebruik as die lettertipe vir elektroniese of digitale kommuni kasie, soos met PowerPoint-aanbiedinge, dokumente, briewe, e-posinhoud, asook die webwerf-lettertipe, waar die teks nie as n beeld neergelê kan word nie. Arial word gebruik omdat dit die naaste lettertipe aan Leitura is wat op die gemiddelde rekenaar of digitale omgewing gelaai is, sodat die handelsmerklettertipe nie kan verander na n ander aanlynlettertipe wat nie pas by die handelsmerk se beeld nie. The quick brown fox jumps over the lazy dog aa Arial: Internal communication and electronic default for corporate and marketing communication. Arial: Interne kommunikasie- en elektroniese verstek vir korporatiewe en bemarkingskommunikasie. Arial abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ @#%&{}[](.,;:!?)<>*^ Arial Italic abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ @#%&{}[](.,;:!?)<>*^ Arial Bold abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ @#%&{}[](.,;:!?)<>*^ Arial Bold Italic abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ @#%&{}[](.,;:!?)<>*^ Typography Tipografie 30 Brand Application Handelsmerktoepassing

31 Graphic shapes and devices Grafiese vorms en toepassings The general distinction of the basic shapes - utilised for text, image or iconography, is derived from the shape of the shield. The shield has both pointed and rounded, corners and that is simply the rationale for the combination of pointed and rounded corners, of the shapes. These shapes can be pulled and stretched, as well as appear in various colours, depending on the function thereof. Die algemene onderskeiding van die basiese vorms - gebruik vir teks, beeld of ikonografie, is afgelei uit die vorm van die skild. Die skild het sowel gepunte as geronde hoeke, en dit is eenvoudig die gedagte agter die kombinasie van die vorms se gepunte en ronde hoeke. Hierdie vorms kan getrek en uitgestrek word, asook in verskillende kleure verskyn, afhangende van die funksie daarvan. Graphic shapes and devices Grafiese vorms en toepassings 31 Brand Application Handelsmerktoepassing

32 Strip Strook One device is more common, namely the strip used at the bottom of almost all communication material. This strip is used to separate the key image and message from the brand signature. It is also used to house certain contact information as illustrated below. Unlike the general graphic device, this device always appears in the same university red, regardless of university or faculty applications. Een aanwending is meer algemeen, naamlik die strook wat aan die onderkant van byna alle kom muni kasiemateriaal verskyn. Die strook word gebruik om die hoofbeeld en boodskap van die handelsmerk te skei. Dit word ook gebruik om sekere kontakinligting in te plaas, soos hieronder geïllustreer. In teen stelling met die algemene grafiese aanwending, verskyn hierdie aanwending altyd in dieselfde universiteitsrooi, ongeag van die uni versiteits- of fakulteits toepassings. UFS strip used on A4 advertisement UV-strook gebruik op A4-advertensie Example of UFS strip Voorbeeld van UV-strook The information that appears on the strip, is contact information such as a telephone number, an address, and the university or faculty s web address. The area below the contact information is reserved for the essence of the university. Die inligting wat op die strook kan verskyn, is kon tak inligting soos n telefoonnommer, e-posadres en die uni versiteit of fakulteit se webadres. Onder die kontak inligting verskyn die wese van die universiteit. Inspiring excellence. Transforming lives. Inspireer uitnemendheid. Verander lewens. Strip Strook 32 Brand Application Handelsmerktoepassing

33 Corporate strip guidelines Riglyne vir korporatiewe strook Correct positioning and proportion on an A4 portrait page I Korrekte posisie en verhouding op n A4-portretblad The specifications for the corporate strip and placement of the marketing logo is determined on an A4-sized page. The designer is then expected to resize or reduce the strip, in proportion, to other standard A-sized sheets. This proportion is applicable to sheets from A5 to A0 size. The size for the corporate strip on an A4 page is determined as follows: Die spesifikasies vir die korporatiewe strook en plasing van die bemarkingshandelsmerk daarop word op n A4-grootte bladsy deurgegee. Daar word dan van die ontwerper verwag om self hierdie mates in verhouding te vergoot en te verklein na die ander standaard A-grootte bladsye. Die verhoudings is van toepassing op groottes vanaf A5 tot en met A0. Die mates vir die korporatiewe strook en handelsmerk op n A4-blad word as volg bepaal: A4 Portrait Portret The strip is 190 mm wide and 16 mm high. The strip is placed, on the horizontal plane, in the centre of the page. It will then be 10 mm away from either side of the page. The strip is then divided into six evenly spaced imaginary vertical segments. The strip is placed 14 segments away from the bottom of the page. The bottom two corners are round, with a radius of 3 mm. Die strook is 190 mm wyd en 16 mm hoog. Die strook word op die horisontale vlak in die middel van die bladsy geplaas, dus 10 mm weg van albei kante van die bladsy. Die strook word vertikaal in ses gelyke denkbeeldige segmente verdeel. Die strook word dan 14 segmente vanaf die onderkant van die bladsy geplaas. Die onderste twee hoeke is rond, met n radius 3 mm. Corporate strip guidelines Riglyne vir korporatiewe strook 33 Brand Application Handelsmerktoepassing

34 Placement of the marketing brand on the strip I Plasing van die bemarkingshandelsmerk op die strook The size of the marketing logo is determined by the size of the strip. The height of the shield part of the logo is equal to the height of the strip. The marketing logo is placed on the right-hand side, below the strip. The U of UFS is 2 segments from the bottom of the strip. The far right part of the marketing logo is 2 segments away from the right-hand side of the strip. Die grootte van die handelsmerk word bepaal deur die grootte van die strook. Die hoogte van die skild -gedeelte is gelyk aan die hoogte van die strook. Die bemarkingshandelsmerk word aan die regterkant, onderaan die strook geplaas. Die U van UV is 2 segmente vanaf die onderkant van die strook. Die heel regterkantste punt van die handelsmerk is twee segmente vanaf die strook se regterkant. Contact information, social media and the essence I Kontakbesonderhede, sosiale media en die wese Contact information is added in white, using 10pt Leitura Sans Grot 2. The contact information is placed inside the strip, 1 segment from the top and 2 segments from the left. Social media icons are applied at a 10pt size. The social media icons are placed 3 segments from the top and 2 segments from the left side of the strip. The essence is written in UFS blue and 11pt, Leitura Sans, italic 2. The essence is placed 2 segments from the bottom of the strip. The essence lines up to the left with the contact information and social media icons. Kontakbesonderhede word in wit 10pt Leitura Sans Grot 2 aangewend. Die kontakbesonderhede word 1 segment van bo en 2 segmente van links, binne-in die strook geplaas. Sosiale media-kentekens word in 10pt-grootte aangewend. Die sosiale media-kentekens word 3 segmente vanaf die bokant van die strook en 2 segmente vanaf die linkerkant van die strook geplaas. Die wese word in UV-blou 11pt, Leitura Sans, italic 2 aangewend. Die wese word twee segmente van die onderkant van die strook geplaas. Die wese lyn aan die linkerkant op met die kontakbesonderhede en sosiale media-kentekens. Corporate strip guidelines Riglyne vir korporatiewe strook 34 Brand Application Handelsmerktoepassing

35 Correct positioning and proportion on an A4 landscape page I Korrekte posisie en verhouding op n A4-landskapblad The specifications for the corporate strip and placement of the marketing logo is determined on an A4-sized page. The designer is then expected to resize or reduce the strip, in proportion, to other standard A-sized sheets. This proportion is applicable to sheets from A5 to A0 size. The size for the corporate strip on an A4 page is determined as follows: Die spesifikasies vir die korporatiewe strook en plasing van die bemarkingshandelsmerk daarop word op n A4-grootte bladsy deurgegee. Daar word dan van die ontwerper verwag om self hierdie mates in verhouding te vergoot en te verklein na die ander standaard A-grootte bladsye. Die verhoudings is van toepassing op groottes vanaf A5 tot en met A0. Die mates vir die korporatiewe strook en handelsmerk op n A4-blad word as volg bepaal: A4 Landscape Landskap The strip is 270 mm wide and 16 mm high. The strip is placed, on the horizontal plane, in the centre of the page. It will then be 10 mm away from either side of the page. The strip is then divided into six evenly spaced imaginary vertical segments. The strip is placed 14 segments away from the bottom of the page. The bottom two corners are round, with a radius of 3 mm. Die strook is 270 mm wyd en 16 mm hoog. Die strook word op die horisontale vlak in die middel van die bladsy geplaas, dus 10 mm weg van albei kante van die bladsy. Die strook word vertikaal in ses gelyke denkbeeldige segmente verdeel. Die strook word dan 14 segmente vanaf die onderkant van die bladsy geplaas. Die onderste twee hoeke is rond, met n radius 3 mm. Corporate strip guidelines Riglyne vir korporatiewe strook 35 Brand Application Handelsmerktoepassing

36 Placement of the marketing brand on the strip I Plasing van die bemarkingshandelsmerk op die strook The size of the marketing logo is determined by the size of the strip. The height of the shield part of the logo is equal to the height of the strip. The marketing logo is placed on the right-hand side, below the strip. The U of UFS is 2 segments from the bottom of the strip. The far right part of the marketing logo is 2 segments away from the right-hand side of the strip. Die grootte van die handelsmerk word bepaal deur die grootte van die strook. Die hoogte van die skild -gedeelte is gelyk aan die hoogte van die strook. Die bemarkingshandelsmerk word aan die regterkant, onderaan die strook geplaas. Die U van UV is 2 segmente vanaf die onderkant van die strook. Die heel regterkantste punt van die handelsmerk is twee segmente vanaf die strook se regterkant. Contact information, social media and the essence I Kontakbesonderhede, sosiale media en die wese Contact information is added in white, using 10pt Leitura Sans Grot 2. The contact information is placed inside the strip, 1 segment from the top and 2 segments from the left. Social media icons are applied at a 10pt size. The social media icons are placed 3 segments from the top and 2 segments from the left side of the strip. The essence is written in UFS blue and 11pt, Leitura Sans, italic 2. The essence is placed 2 segments from the bottom of the strip. The essence lines up to the left with the contact information and social media icons. Kontakbesonderhede word in wit 10pt Leitura Sans Grot 2 aangewend. Die kontakbesonderhede word 1 segment van bo en 2 segmente van links, binne-in die strook geplaas. Sosiale media-kentekens word in 10pt-grootte aangewend. Die sosiale media-kentekens word 3 segmente vanaf die bokant van die strook en 2 segmente vanaf die linkerkant van die strook geplaas. Die wese word in UV-blou 11pt, Leitura Sans, italic 2 aangewend. Die wese word twee segmente van die onderkant van die strook geplaas. Die wese lyn aan die linkerkant op met die kontakbesonderhede en sosiale media-kentekens. Corporate strip guidelines Riglyne vir korporatiewe strook 36 Brand Application Handelsmerktoepassing

37 Co-branding Medehandelsmerke The co-branding relationship depends on whose brand is the primary one. Assuming the university is the primary party and the secondary party is cobranding with the university, two rules apply: Die handelsmerkverhouding hang af van watter handelsmerk die primêre een is. Gestel die universiteit is die primêre party en die sekondêre party werk saam met die universiteit, dan geld twee reëls: Example of a single co-branding logo Voorbeeld van n enkele medehandelsmerk Example of multiple co-branding logos Voorbeeld van verskeie medehandelsmerke 1. The university brand is first in order of appearance or prominence where there is more than one brand involved. 2. The relationship between the branding size of the university s logo and another logo is at most on a scale of 1:1 (university : other) or reduced to 70% (1:0.7) of the university s logo. 1. Die universiteitshandelsmerk is eerste in die voorkoms-orde of belangrikheid wanneer daar meer as een handelsmerk teenwoordig is. 2. Die verhouding tussen die handelsmerkgrootte van die universiteit se logo en n ander logo is op die meeste teen n verhouding van 1:1 (universiteit : ander) of word verminder tot 70% (1:0.7) van die universiteit se logo-grootte. Co-branding Medehandelsmerke 37 Brand Application Handelsmerktoepassing

38 Trademarks and copyright Handelsmerke en kopiereg Trademarks are essentially a means of identifying a product or service. Such product or service can be represented graphically, e.g. through a picture, signature, colour, numeral, shape, configuration, pattern, or any combination thereof. The Trademarks Act defines the function of a trademark as distinguishing one entity s goods and services from that of another. Copyright is essentially the right given to the creator, author or person who may own the copyright of certain types of work, not to have that work copied or reproduced without authorisation. The Brand Identity Guidelines is the ultimate resource concerning of the rules and uses for managing the UFS brand coherently and consistently. The university has the sole copyright of the Identity as registered with the Registry of Deeds. In terms of this policy, no person or entity will use the Identity of the UFS, or anything identical to it, without the express permission in writing from an authorised officer of the university. In terms of the copyright for the Identity, the custody thereof shall be entrusted to the directorate of legal services. Violation of the copyright may result in legal action taken against the perpetrator by the university in terms of the laws of the Republic of South Africa. The university will consider any identity that is substantially similar to the brand identity of the university in word, caricature or design concept, to be within the copyright of the university and will therefore be governed by this policy. Handelsmerke is hoofsaaklik n hulpmiddel vir die identifisering van n produk of diens. So n produk of diens kan grafies voorgestel word, onder meer deur n foto, handtekening, kleur, getal, vorm, konfigurasie, patroon of enige kombinasie daarvan. Die Wet op Handelsmerke definieer die funksie van n handelsmerk as die onderskeiding van een entiteit se goedere en dienste van dié van n ander. Kopiereg is hoofsaaklik die reg wat aan die skepper, skrywer of persoon wat die kopiereg van sekere soorte werk besit, gegee word om te voorkom dat werk sonder magtiging gekopieer of nagemaak word. Die Handelsmerk-identiteitsriglyne is die primêre bron van reëls en gebruike vir die duidelike en konsekwente bestuur van die UV se handelsmerk. Die universiteit het die uitsluitlike kopiereg op die identiteit soos geregistreer by die Akte-registrasiekantoor. Ooreenkomstig hierdie beleid, mag geen persoon of entiteit die identiteit van die UV of enigiets identies daaraan, sonder die uitdruklike geskrewe toestemming van n gemagtigde amptenaar van die universiteit gebruik nie. Die bewaring van die identiteit sal, in terme van die kopiereg daarvan, toevertrou word aan die direktoraat vir regsdienste. Ingevolge die wette van die Republiek van Suid-Afrika, kan skending van kopiereg lei tot regstappe deur die universiteit teen die oortreder. Die universiteit sal enige identiteit wat in woord, karikatuur of ontwerpkonsep wesenlik dieselfde as die Handels merk identiteit van die universiteit is, beskou as binne die kopiereg van die universiteit en sal dus deur hierdie beleid beheer word. Trademarks and copyright Handelsmerke en kopiereg 38 Brand Application Handelsmerktoepassing

39 Principles Beginsels 2.1 Application of the Identity The Identity shall be used as an identification mark in all official university material and branding situations, such as publications, advertisements, promotional material, vehicles, letterheads, souvenir items, marketing opportunities, events and ceremonies, etc It is the responsibility of all internal stake holders (staff, students, unions, associations, etc.) of the UFS, as well as agencies, suppliers, and contractors, to abide by the Brand Identity Guidelines, which dictates resolution, format, colour, positioning and related legal and common law protection of the UFS brands Managing and protecting the UFS brand is a specific term of engagement for all internal stakeholders (staff, students, unions, associations, etc.) of the UFS, which forms part of their engagement contract The UFS will ensure that all internal stakeholders (staff, students, unions, associations, etc.), as well as agencies, suppliers and contractors, are aware of, and understand the Brand Identity Guidelines and the best practices for managing the brand coherently and consistently The UFS has the right to enforce compliance, and institute fair, just and consistent legal or other disciplinary action against any party infringing its brand Should an employee or contractor of the UFS become aware of any actual or potential infringement of the Brand Identity by an employee, contractor or non-related party of the university, such person must bring the infringement to the immediate attention of the UFS s Communication and Brand Management department, a marketing or intellectual property advisor, or the legal department Protection of all intellectual property, of which the Brand Identity is an integral part, forms a material aspect of the terms of employment of all employees. 2.2 Internal Usage of the Identity by University of the Free State community Internal university communities, in this case referring to staff, students, associations, unions, and bodies of the UFS. Internal university communities are allowed to use the Identity under the following principles: The use of the Brand Identity Guidelines conforms to the directives of the university brand to ensure that the university is branded appropriately, consistently and coherently; The Identity is used to promote the general interests of the university in whatever way possible, either through studies, work and/or economic or material relations, or management or governance contributing to the overall stability of the university It is used for research, academic or any type of work in cooperation with an external body to the benefit of the university. 2.3 Misuse/Abuse of the Identity The UFS Identity Identity will not be used to promote political, religious, ethnic, sectarian 2.1 Toepassing van die Identiteit Die ldentiteit sal as herkenningsteken gebruik word in al die amptelike universiteits materiaal en handelsmerk situasies, soos in publikasies, advertensies, promosie materiaal, voertuie, briefhoofde, herdenkings items, bemarkingsgeleenthede, geleenthede en seremonies, ens Dit is die verantwoordelikheid van al die UV se interne belanghebbendes (personeel, studente, vakbonde, verenigings, ens.), asook agentskappe, verskaffers en kontrakteurs, om te hou by die Handelsmerk-identiteitsriglyne, wat resolusie, formaat, kleur, posisionering en verwante wetlike en algemene regsbeskerming van die UV se handelsmerke voorskryf Die bestuur en beskerming van die UV se handelsmerk is n bepaalde voorwaarde van betrokkenheid vir al die UV se interne belanghebbendes (personeel, studente, vakbonde, verenigings, ens.), wat deel is van hulle kontrak met die universiteit Die UV sal verseker dat alle interne belanghebbendes (personeel, studente, vakbonde, verenigings, ens.), sowel as agentskappe, verskaffers en kontrakteurs, bewus is van, en die Handelsmerk-identiteitsriglyne, asook die beste praktyke vir die samehangende en konsekwente bestuur van die UV se handelsmerk, verstaan Die UV het die reg om die nakoming van die beleid af te dwing, en om billike, regverdige en konsekwente regs- of ander dissiplinêre optrede teen enige party in te stel wat sy handelsmerk skend lndien n werknemer of kontrakteur van die UV bewus word van enige werklike of potensiële skending van die handelsmerkidentiteit deur n werknemer, kontrakteur of nie-verwante party, moet sodanige persoon dit onmiddellik onder die aandag van die UV se afdeling Kommunikasie en Handelsmerkbestuur, n intellektueleeiendomsadviseur, of die regsafdeling bring Beskerming van alle intellektuele eiendom, waarvan die handelsmerkidentiteit n integrale deel is, is n belangrike aspek van die diensvoorwaardes van alle werknemers. 2.2 Interne gebruik van die Identiteit deur die gemeenskappe van die Universiteit van die Vrystaat Interne universiteitsgemeenskappe verwys in hierdie geval na die personeel, studente, verenigings, vakbonde en liggame van die UV. Interne uni versiteits gemeenskappe word toegelaat om die Identiteit onder die volgende voorwaardes te gebruik: Die gebruik van die Identiteit voldoen aan die voorskrifte van die universiteitshandelsmerk, om te verseker dat die universiteit se handelsmerk toepaslik, konsekwent en samehangend aangewend word; Die Identiteit word gebruik om die algemene belange van die universiteit, op watter manier ook al, te bevorder, hetsy deur studies, werk en/of ekonomiese of materiële verhoudings, of deur bestuur of beheer wat bydra tot die algehele stabiliteit van die universiteit Dit word gebruik vir navorsing, akademiese of enige tipe werk in samewerking met n Principles Beginsels 39 Brand Application Handelsmerktoepassing

40 or any issues specific to any groups or individuals not representing the position or views of the university The UFS Identity will not be used in a context where the statutes, regulations, policies and procedures of the university, or the laws of the country, are flouted, or in situations portraying obnoxious or socially unacceptable conduct, such as denigration of political, moral, ethnic, religious, cultural or societal norms and values The UFS Identity Identity will not be used to promote commercial undertakings, unless a contract has been signed in terms of which the university will derive some benefits as a result of such use, and unless such undertakings is for the greater benefit of the university The UFS Identity Identity will not be used to the benefit of any of the internal communities for commercial purposes The UFS Identity Identity will not be used by staff and students or internal publics for purposes other than for promoting the university. eksterne liggaam, wat tot voordeel van die universiteit is. 2.3 Verkeerde gebruik/misbruik van die Identiteit Die UV-identiteit sal nie gebruik word vir die bevordering van politieke, godsdienstige, etniese, sektariese of enige sake wat verband hou met spesifieke groepe of individue, wat nie die posisie of mening van die universiteit verteenwoordig nie Die UV-identiteit sal nie gebruik word in n konteks waarin die statute, regulasies, beleid en prosedures van die universiteit of die wette van die land verontagsaam word, of in situasies wat aanstootlike of sosiaal onaanvaarbare gedrag, soos swartsmeerdery van politieke, morele, etniese, godsdienstige, kulturele of maatskaplike norme en waardes, uitbeeld nie Die UV-identiteit sal nie gebruik word om kommersiële ondernemings te bevorder nie, tensy n kontrak onderteken word waarvolgens die universiteit n mate van voordeel uit sodanige gebruik sal trek nie, en tensy so n onderneming tot voordeel van die universiteit as geheel is Die UV-identiteit sal nie tot voordeel van enige van die interne gemeenskappe vir kommersiële doeleindes gebruik word nie Die UV-identiteit sal nie deur personeel en studente of interne publiek gebruik word vir ander doeleindes as om die universiteit te bevorder nie. Principles Beginsels 40 Brand Application Handelsmerktoepassing

41 Wrong application Verkeerde aanwending Incorrect use of colour I Verkeerde gebruik van kleur Over the past sections of this document, we ve understood how to use the brand mark in a correct and consistent manner. Here are some examples of what not to do as far as the general marketing brand is concerned. These apply to all other marketing- related brand marks as well as symbols. As a general rule, we should always seek to keep the original state of the brand mark composition, adhere to the colour specifications and keep the visual impact as clean and pure as it is intended to be. In die voorafgaande afdelings van hierdie dokument het ons geleer hoe om die handelsmerk op die korrekte en konsekwente manier te gebruik. Hier is n paar voorbeelde van wat om nie te doen nie sover dit die algemene bemarkings handelsmerke aangaan. Hierdie is ook van toepassing op alle ander bemarkings verwante handelsmerke en simbole. As n algemene reël moet ons altyd probeer om by die oorspronklike vorm van die handels merk same stelling te hou, die kleurspesifikasies nakom en die visuele impak so suiwer te hou as wat dit bedoel is. Brandmark over an image Handelsmerk bo-oor n foto Full colour brandmark on a colour background Volkleur-handelsmerk op n kleur-agtergrond Reversed out brandmark on a non-university colour Omgekeerde handelsmerk op n nie-universiteits kleur Coloured single colour brandmark Gekleurde enkelkleurhandelsmerk Coloured single colour brandmark Gekleurde enkelkleurhandelsmerk Single colour brandmark on a colour Enkelkleurhandelsmerk op n gekleurde agtergrond Wrong application Verkeerde aanwending 41 Brand Application Handelsmerktoepassing

42 Incorrect use of format I Verkeerde gebruik van formaat Changing the stacking order Verander die stapelingsorder Changing the sequence Verander die volgorde Shifting the scale of elements Verander die skaal van elemente Changing the typograpy Verander die tipografie Changing the stacking and text formats Verander die stapeling en teks-formate Stretching the typograpy Uitrek van tipografie Wrong application Verkeerde aanwending 42 Brand Application Handelsmerktoepassing

43 Business communication Besigheidskommunikasie Remember: Wherever you see this symbol, the accompanying design or design template can be downloaded from the intranet. Neem kennis: Waar jy hierdie simbool sien, kan die meegaande ontwerp of ontwerp-templaat van die intranet afgelaai word.

44 Stationery Skryfbehoeftes Business card Visitekaartjie Letterhead Briefhoof In this set of stationery, we encounter the use of the academic crest as endorsement at the bottom of the letterhead and complimentary slip. On the envelope, it appears on the top flap, aligned with the contact information. The Arial font is used throughout in business communication, as well as in the footer. 1. In hierdie stel skryfbehoeftes word die akademiese wapen as endossement aan die onderkant van die briefhoof en komplimentêre strokie gebruik. Op die koevert verskyn dit op die boonste flap, wat in lyn is met die kontakinligting. Die Arial-lettertipe word deurgaans in besigheidskommunikasie, asook in die voetskrif gebruik Academic crest endorsement / Akademiese wapen-endossement 2. Colour tab in corporate red on the envelopes / Kleurblokkie in korporatiewe rooi op die koeverte C4 Envelope Koevert Compliments slip Komplimentêre strokie Stationery Skryfbehoeftes 44 Business communication Besigheidskommunikasie

45 Faculties Fakulteite Business card Visitekaartjie Letterhead Briefhoof With faculty stationery, there are three dynamics that differentiate itself from the general marketing stationery, namely: 1. The colour bar at the top must match the faculty colour 2. We use the designated faculty marketing brand 3. The faculty affiliation icon is positioned next to the contact details 1. The Arial font is used throughout in business communication, as well as in the footer. Met fakulteitskryfbehoeftes is daar drie veranderlikes wat hul onderskei van die algemene bemarkingskryfbehoeftes, naamlik: 1. Die gekleurde streep aan die bokant moet ooreenstem met die fakulteitskleur 2. Ons gebruik die aangewese fakulteitsbemarkingshandelsmerk 3. Die fakulteitsaffiliasie-ikoon is langs die kontakbesonderhede geposisioneer Die Arial-lettertipe word deurgaans in besigheidskommunikasie, asook in die voetskrif gebruik. 1. Academic crest endorsement / Akademiese wapen-endossement 2. Colour tab in corporate red on the envelopes / Kleurblokkie in korporatiewe rooi op die koeverte C4 Envelope Koevert Compliments slip Komplimentêre strokie Stationery Skryfbehoeftes 45 Business communication Besigheidskommunikasie

46 Institute for Reconciliation and Social Justice Instituut vir Versoening en Sosiale Geregtigheid Business card Visitekaartjie Letterhead Briefhoof The stationery set of the Institute for Reconciliation and Social Justice is designed with the absence of a colour tab, since it does not subscribe to a specific faculty or unit. It does, however, have an endorsement crest. Layout principles remain the same in terms of layout grid and font usage. 1. The Arial font is used throughout in business communication, as well as in the footer. Die skryfbehoeftestel van die Instituut vir Versoening en Sosiale Geregtigheid is met die afwesigheid van n kleurblokkie ontwerp, aangesien dit nie aan n spesifieke fakulteit of eenheid behoort nie. Dit het wel n wapen-endossement. Uitlegbeginsels bly dieselfde in terme van die uitlegrooster en lettertipe. Die Arial-lettertipe word deurgaans in besigheidskommunikasie, asook in die voetskrif gebruik. 1. Academic crest endorsement / Akademiese wapen-endossement C4 Envelope Koevert Compliments slip Komplimentêre strokie Stationery Skryfbehoeftes 46 Business communication Besigheidskommunikasie

47 Business School Sakeskool Business card Visitekaartjie Letterhead Briefhoof The single major differentiators of the Business School, is the use of the super graphic. The layout of the stationery is similar to the overarching university style, with the exception of the positioning of certain elements, such as text. The Business School also uses the academic crest as endorsement. The Arial font is used throughout in business communication, as well as in the footer. Die Sakeskool se belangrikste onderskeidingskenmerk is die gebruik van die super-grafika. Die uitleg van die skryfbehoeftes is soortgelyk aan die oorkoepelende universiteitstyl, met die uitsondering van die posisionering van sekere elemente, soos teks. Die Sakeskool gebruik ook die akademiese wapen as endossement. Die Arial-lettertipe word deurgaans in besigheidskommunikasie, asook in die voetskrif gebruik. C4 Envelope Koevert Compliments slip Komplimentêre strokie Stationery Skryfbehoeftes 47 Business communication Besigheidskommunikasie

48 Kovsie Rag Community Services Kovsie Jool Gemeenskapsdiens The Kovsie Rag logo is used on letterheads instead of the university s marketing logo. The academic crest appears at the bottom of the letterhead in the footer. The Arial font is used throughout in business communication, as well as in the footer. Die Kovsie Jool-logo word in stede van die universiteit se handelsmerk-logo op briefhoofde gebruik. Die akademiese wapen verskyn in die voetskrif onder aan die briefhoof. Die Arial-lettertipe word deurgaans in besigheidskommunikasie, asook in die voetskrif gebruik. Business card front Visitekaartjie voorkant Business card back Visitekaartjie agterkant Stationery Skryfbehoeftes 48 Business communication Besigheidskommunikasie

49 KovsieFM KovsieFM The KovsieFM logo is used instead of the university s marketing logo. The academic crest appears at the bottom of the letterhead in the footer. The Arial font is used throughout in business communication, as well as in the footer. Die KovsieFM-logo word in stede van die universiteit se handelsmerk-logo gebruik. Die akademiese wapen verskyn in die voetskrif onder aan die briefhoof. Die Arial-lettertipe word deurgaans in besigheidskommunikasie, asook in die voetskrif gebruik. Business card front Visitekaartjie voorkant Business card back Visitekaartjie agterkant Stationery Skryfbehoeftes 49 Business communication Besigheidskommunikasie

50 KovsieSport KovsieSport With KovsieSport s letterhead, the KovsieSport logo, with or without a sports code, is used alongside the university s brand mark. The use of colours are limited to the university s corporate colours, mainly red (Pantone 187) and blue (Pantone 2768). The academic crest appears at the bottom of the letterhead in the footer. The Arial font is used throughout in business communication, as well as in the footer. Met KovsieSport se briefhoof verskyn die KovsieSport-logo, met of sonder n sportkode, langs die universiteit se handelsmerk. Die kleur wat gebruik mag word, is beperk tot die universiteit se korporatiewe kleure, naamlik rooi (Pantone 187) en blou (Pantone 2768). Die akademiese wapen verskyn in die voetskrif onder aan die briefhoof. Die Arial-lettertipe word deurgaans in besigheidskommunikasie, asook in die voetskrif gebruik. Business card front Visitekaartjie voorkant Business card front Visitekaartjie voorkant Business card back Visitekaartjie agterkant Business card back Visitekaartjie agterkant Stationery Skryfbehoeftes 50 Business communication Besigheidskommunikasie

51 Support services and departments Steundienste en departemente Stationery Skryfbehoeftes 51 Business communication Besigheidskommunikasie

52 Folders Lêers General folder design Algemene lêer-ontwerp Folder design with photo Lêer-ontwerp met foto Faculty folder design Fakulteitslêer-ontwerp Inside Binnekant b a a. Optional flap Opsionele flap b. Place for business card Plek vir visitekaartjie Folders Lêers 52 Business communication Besigheidskommunikasie

53 Fax Faks Administrative documents are simple and have functional applications. In the fax layout example below, all address details have been moved to the top for practicality (lest the bottom gets cropped off in the faxing procedure) and all elements are black and white. The example below also illustrates how the layout is informed by the grid. Administrasiedokumente is eenvoudig en het funksionele toepassings. In die faks uitleg voorbeeld hier onder is alle adres besonderhede na die bokant vir praktiese doeleindes verskuif (indien die onderkant dalk afgesny word in die faksproses) en al die elemente is in swart en wit. Die voorbeeld hieronder illustreer ook hoe die uitleg deur die rooster weergegee word Fax Faks 53 Business communication Besigheidskommunikasie

54 Certificates Sertifikate Competency-based short learning programmes Vaardigheidsgebaseerde kort leerprogramme A university certificate is issued by the faculty/ department/school/centre/unit for candidates who successfully comply with the requirements of the competency-based SLP. The certificate includes: the UFS crest; an embossment of the UFS crest; the faculty/school/centre/unit and, if applicable, the department which offered the SLP; a statement that the SLP has been successfully completed; the title of the SLP; the DIRAP-accredited code the certificate number; the name and relevant number of the student; the NQF exit level and credits of the SLP; a short description of the content; the learning outcomes; the date issued; signature of the dean and head of the academic entity; the qualification towards which the SLP is credit-bearing, where applicable; and the CEUs, if relevant. n Universiteitsertifikaat word deur die fakulteit/ departe ment/skool/sentrum/eenheid uitgereik aan kandi date wat suksesvol aan die vereistes vir die vaar dig heid sge baseerde KLP s voldoen. Die sertifi kaat sluit in: die UV se wapen; n reliëf van die UV wapen; die fakulteit/skool/sentrum/eenheid en, indien van toepassing, die departement wat die KLP aangebied het; n verklaring dat die KLP suksesvol voltooi is; die titel van die KLP; die DINAB-geakkrediteerde kode die sertifikaatnommer; die naam en toepaslike nommer van die student; die NKR-uittreevlak en krediete van die KLP; n kort beskrywing van die inhoud; die leeruitkomste; die datum van uitreiking; die handtekening van die dekaan en hoof van die akademiese entiteit; die kwalifikasie ten opsigte waarvan die KLP kredietdraend is, waar van toepassing; en die VOE s indien van toepassing. Certificates Sertifikate 54 Business communication Besigheidskommunikasie

55 Attendance certificate Bywoningsertifikaat Co-branding on attendance certificates Medehandelsmerke op bywoningsertifikate Certificates Sertifikate 55 Business communication Besigheidskommunikasie

56 General form Algemene vorm All general administration forms are adaptive to existing electronic form templates. The form simply has a graphic band at the top, or the UFS marketing logo centred at the top of the page. All other information is replicated in the space below. The form can be used with or without the watermark in the background. Application General forms Academic transcripts Memorandums Statements Minutes Agendas Receipts Alle algemene administrasievorms is aanpasbaar vir bestaande elektroniese template. Die vorm het n grafiese strook aan die bokant, of die UVbemarkingslogo gesentreer in die middel van die bladsy. Ander inligting word herhaal in die spasie onder. Die vorm kan met of sonder die watermerk in die agtergrond gebruik word. Toepassing Algemene vorms Akademiese rekords Memorandums State Notules Agendas Kwitansies General form Algemene vorm 56 Business communication Besigheidskommunikasie

57 Proposal documents Voorleggingsdokumente General marketing Algemene bemarking General marketing Algemene bemarking General marketing Algemene bemarking Proposal documents Voorleggingsdokumente 57 Business communication Besigheidskommunikasie

58 Programmes and invitations Programme en uitnodigings Remember: Wherever you see this symbol, the accompanying design or design template can be downloaded from the intranet. Neem kennis: Waar jy hierdie simbool sien, kan die meegaande ontwerp of ontwerp-templaat van die intranet afgelaai word.

59 Event programme Geleentheidsprogram Event programme Geleentheidsprogram 59 Programmes and Invitations Programme en Uitnodigings

60 Event invitation Geleentheidsuitnodiging Example of conference invitation Voorbeeld van konferensie-uitnodiging Event invitation Geleentheidsuitnodiging 60 Programmes and Invitations Programme en Uitnodigings

61 Example of conference invitation Voorbeeld van konferensie-uitnodiging Example of inaugural lecture invitation Voorbeeld van intreerede-uitnodiging Event invitation Geleentheidsuitnodiging 61 Programmes and Invitations Programme en Uitnodigings

62 Menu and Programme Spyskaart en Program Examples of conference invitation Voorbeeld van konferensieuitnodiging Event invitation Geleentheidsuitnodiging 62 Programmes and Invitations Programme en Uitnodigings

63 Marketing material Bemarkingsmateriaal Remember: Wherever you see this symbol, the accompanying design or design template can be downloaded from the intranet. Neem kennis: Waar jy hierdie simbool sien, kan die meegaande ontwerp of ontwerp-templaat van die intranet afgelaai word.

64 Advertisements Advertensies Distinction between general university and facultyrelated advertising relies strongly on the use of colour to differentiate. The examples on this page explore both image and text-only type print advertisements. Standard A-sized portrait advertisements Standaard A-grootte portretadvertensies This design is applicable to A5-, A4- and A3-size portrait adverts. The use of colours are limited to the university s corporate colours, mainly red (Pantone 187) and blue (Pantone 2768). Onderskeid tussen algemene universiteits- en fakulteitsverwante advertensie berus sterk op die gebruik van kleur. Die voorbeelde op hierdie blad toon sowel beeld- as teks-gedrukte advertensies. Hierdie ontwerp is van toepassing op A5-, A4- en A3-grootte portretadvertensies. Die kleur wat gebruik mag word, is beperk tot die universiteit se korporatiewe kleure, naamlik rooi (Pantone 187) en blou (Pantone 2768). Example: Faculty A5 Voorbeeld: Fakulteit-A5 Example: General A4 advert Voorbeeld: Algemene A4-advertensie Advertisements Advertensies 64 Marketing Material Bemarkingsmateriaal

65 Standard A-sized landscape advertisements Standaard A-grootte landskapadvertensies Example: Faculty A5 Voorbeeld: Fakulteit-A5 Example: General A4 advert Voorbeeld: Algemene A4-advertensie Example: Faculty A5 Voorbeeld: Fakulteit-A5 Advertisements Advertensies 65 Marketing Material Bemarkingsmateriaal

66 Long horizontal advertisement Lang horisontale advertensie Long horizontal adverts are dealt with in the same manner as other applications in terms of the brand mark, text, grid and device usage. The opportunity exists to have impact with the headline. Make it a good one. Language should suit the language of the selected publication. Lang horisontale advertensies word op dieselfde wyse hanteer as ander aanwendings in terme van die handelsmerk, teks, uitlegrooster en aanwending wat gebruik word. Die geleentheid bestaan om met die opskrif impak te maak. Maak dit dus n goeie een. Die taal moet pas by die taal van die geselekteerde publikasie. Example: Photo and text Voorbeeld: Foto en teks Example: Text only Voorbeeld: Slegs teks Example: Faculty Voorbeeld: Fakulteit Advertisements Advertensies 66 Marketing Material Bemarkingsmateriaal

67 Slim vertical advertisement Smal vertikale advertensie In extreme cases such as the slim vertical advertisement, where space is at a premium, the strip is adjusted to meet the design challenge. The strip runs up to the left edge of the advert freeing up more space in the strip for contact information. The right side of the strip is still treated the same as on other marketing material, with the marketing logo lining up on the right side of the strip. In uiterste gevalle, soos met smal vertikale advertensies, waar spasie n luukse is, word die strook aangepas om die ontwerp-uitdaging aan te spreek. Die strook loop tot teen die rand aan die linkerkant van die advertensie wat veroorsaak dat daar meer spasie in die strook is vir kontakinligting. Die regterkant van die strook word dieselfde as ander bemarkingsmateriaal gebruik, waar die bemarkingshandelmerk met die regterkant van die strook oplyn. The web address and social media icons takes priority in the strip. Other contact information can be included in the advertisement itself. Die webadres en sosialemedia-ken tekens neem prioriteit in die strook. Ander kontakbesonderhede kan in die advertensie self gelys word. Advertisements Advertensies 67 Marketing Material Bemarkingsmateriaal

68 Announcements and vacancies Aankondigings en vakatures Administrative and announcement type print advertisements do not need colour and are heavily loaded with information. This has a functional rather than a brand-building purpose. Administratiewe en aankondigingstipe gedrukte advertensies het nie kleur nodig nie en bevat baie inligting. Die doel is meer gerig op die funksionele as die uitbou van n handelsmerk. Announcements and vacancies Aankondigings en vakatures 68 Marketing Material Bemarkingsmateriaal

69 Brochures Brosjures These would probably be the most commonly used vehicle for any marketing communication. It is concise, simple, and cost effective. The standard DL format is preferred, because it conforms to the DIN standard for paper sizes (A6 / A5 / A4 / A2 / etc.) and this means that reproduction optimises paper use and cost. A4 fold to DL-sized leaflet A4-vou na DL-grootte pamflet Dit is waarskynlik die algemeenste medium vir bemarkings kommuni kasie. Dit is beknop, eenvoudig en koste-effektief. Die standaard DLformaat word verkies, omdat dit voldoen aan die DIN-standaard vir papiergroottes (A6 / A5 / A4 / A3 / ens) en dit beteken dat reproduksie-, papiergebruik en koste optimaliseer. Brochures Brosjures 69 Marketing Material Bemarkingsmateriaal

70 DL leaflet: examples DL-pamflet: voorbeelde Example: Faculty Voorbeeld: Fakulteit Example: Co-branding Voorbeeld: Medehandelsmerk Brochures Brosjures 70 Marketing Material Bemarkingsmateriaal

71 Posters Plakkate Example: A2-sized poster Voorbeeld: A2-grootte plakkaat The poster on this spread explores a few scenarios of typographic messaging and pictorial applications. One always needs to assess the position of the poster (internal wall or notice board, or perhaps a street-type poster aimed at passing traffic). Different positions would require different scenarios of layout and text functionality. Internal posters could have more information, smaller type and more contact information. Street-style posters need concise text and a web address. Only approved UFS typpgraphy is used in the design of posters. Die plakkate op hierdie blad ondersoek n paar scenario s van tipografiese boodskappe en beeldmateriaal-aan wendinge. n Mens moet altyd die posisie van die plakkaat vasstel (of dit op n interne muur, kennis gewingbord, of dalk n straat-tipe plak kaat is wat op verbygaande verkeer gemik is). Verskillende posisies sal verskillende scenario s van uitleg- en teks funksionali teit vereis. Interne plak kate kan meer inligting, kleiner druk en meer kontak inligting bevat. Straatstyl-plakkate moet bondige teks en n webadres hê. Net die goegekeurde UV-tipografie word in die ontwerp van plakkate gebruik. Posters Plakkate 71 Marketing Material Bemarkingsmateriaal

72 Example: A0-sized academic poster Voorbeeld: A0-grootte akkademiese plakkaat Example: Academic poster with background image. Voorbeeld: Akkademiese plakkaat met n agtergrond-foto. Example: A0-sized academic poster Voorbeeld: A0-grootte akkademiese plakkaat Posters Plakkate 72 Marketing Material Bemarkingsmateriaal

73 Pull-up banners Uitrol-baniere We employ a range of layouts for large-scale freestanding and mounted marketing banners. The first three below are typical banners for ceremonies, general marketing and faculties. If the marketing logo does not appear in the design, it should be placed at the bottom, under the strip. Ons het n verskeidenheid uitlegte vir grootskaalse vrystaande en gemonteerde bemarkingsbaniere. Die eerste drie hieronder is tipiese baniere vir seremonies, algemene bemarking en fakulteite. Indien die bemarkings-logos nie in die ontwerp gebruik word nie, moet dit onder die strook aangebring word. Pull-up banners Uitrol-baniere 73 Marketing Material Bemarkingsmateriaal

74 Teardrop banners Druppelvormige baniere Teardrop banners Druppelvormige baniere 74 Marketing Material Bemarkingsmateriaal

75 Feather banners Veerbaniere Pop-up A-frames Oopskiet A-rame Feather banners Veerbaniere 75 Marketing Material Bemarkingsmateriaal

76 Gazebo Gazebo Outdoor exhibition and event branding can employ various applications, such as the examples on this page. In these cases a dominant colour plays an important role. General application Algemene toepassing Handelsmerke vir buitelug-uitstallings en aktiwiteite kan op verskillende maniere aangewend word, soos die voorbeelde op hierdie bladsy. In hierdie geval speel n dominante kleur n belangrike rol. Co-branding Medehandelsmerk Gazebo Gazebo 76 Marketing Material Bemarkingsmateriaal

77 Billboards Reklameborde Billboards are viewed by people of all languages, unlike the print adverts. Simple large text and a blue background is recommended. White text on a dark background is always more visible from a distance. Only the web address appears in the red strip. Only approved UFS typography is used in the design of posters. Reklameborde word deur mense van alle tale gesien, in teenstelling met die gedrukte advertensies. Eenvoudige groot teks en n blou agtergrond word aanbeveel. Wit teks op n donker agtergrond is altyd meer sigbaar vanaf n afstand. Slegs die webadres verskyn in die rooi strook. Net die goegekeurde UV-tipografie word in die ontwerp van plakkate gebruik. Billboards Reklameborde 77 Marketing Material Bemarkingsmateriaal

78 Parasol Sonskerm Banner wall Banier-paneel Parasol Sonskerm Banner wall Banier-paneel 78 Marketing Material Bemarkingsmateriaal

79 Vehicle branding Voertuig-handelsmerkaanwending Complete vehicle branding Volledige voertuig-handelsmerkaanwending Basic vehicle branding Basiese voertuig-handelsmerkaanwending Vehicle branding Voertuig-handelsmerkaanwending 79 Marketing Material Bemarkingsmateriaal

80 Digital application Digitale toepassing Remember: Wherever you see this symbol, the accompanying design or design template can be downloaded from the intranet. Neem kennis: Waar jy hierdie simbool sien, kan die meegaande ontwerp of ontwerp-templaat van die intranet afgelaai word.

81 Social media application Sosiale media-aanwending In all cases where the social media icons are used with the UFS brand, whether faculty, divisions or other, the address links are always that of the institution. In alle gevalle waar Sosiale media-kentekens saam met die UVhandelsmerk gebruik word, hetsy fakulteite, afdelings of ander, is die adresskakel altyd die adres van die instelling. Single colour application Enkelkleur-toepassing The various social media icons have been reproduced as one-colour flat artwork for use on all printed material. These icons form part of the address line and should appear in the same colour and size. Die onderskeie Sosiale media-kentekens is gere produseer as eenkleurplat grafika vir gebruik op alle gedrukte materiaal. Hierdie kentekens vorm deel van die adreslyn en moet in dieselfde kleur en grootte verskyn. Online application Aanlyn-toepassing In the case of online and web applications, the icons can be used in full colour on white. In this case there are no addresses, the icons are the links. In die geval van aanlyn- en web-toepassings, kan die kentekens in volkleur op wit gebruik word. In hierdie gevalle is daar geen adresse nie - die kentekens is die skakels. Social media Sosiale media 81 Electronic Application Elektroniese Toepassing

82 Social media cover photo and profile picture Sosiale mediavoorblad- en -profielfoto The cover photo and profile is an element unique to the Facebook environment. The sizes are predetermined sizes set by Facebook. Die voorbladfoto en profiel is n element wat uniek is aan die Facebook-omgewing. Die grootte is n vooraf-bepaalde grootte wat deur Facebook voorgeskryf word. Facebook cover photo examples Voorbeelde van Facebook-voorbladfoto Text only Slegs teks Social media profile pictures Sosiale media-profielfotos Support services and centres Ondersteuningsdienste en sentrums Other applications Ander toepassings Faculty and departmental profile pictures Profielfoto s vir fakulteite en departemente Photo and text Foto en teks Social media Sosiale media 82 Electronic Application Elektroniese Toepassing

83 Facebook cover photo examples Voorbeelde van Facebook-voorbladfoto Photos without text Foto s sonder teks Graphic elements Grafiese elemente Social media Sosiale media 83 Electronic Application Elektroniese Toepassing

84 Facebook cover and profile photo sizes Facebook-voorblad- en -profielfotogrootte Twitter cover and profile photo sizes Twitter-voorblad- en profielfotogrootte Facebook Screen background Twitter Background image Cover Photo: 851 x 315px Header Photo: 1500 x 500px Profile Image: 180 x 180px Must be a square image Profile Photo 400 x 400px Cover Photo: 851 x 315px Banners & Posters (Shared Image) 1200 x 900px Cover Photo: 851 x 315px Banners & Posters (In-Stream Photo) 440 x 220px Social media Sosiale media 84 Electronic Application Elektroniese Toepassing

85 Facebook and Twitter banners and posters Facebook- en Twitter-baniere en -plakkate These banners and posters are designed specifically to appear on social media sites like Facebook and Twitter. Therefore the branding is applied in such a way to deal with the unique environment of social media sites. Hierdie baniere en plakkate is ontwerp met die spesifieke doel om op Sosiale media-webblaaie soos Facebook en Twitter gebruik te word. Die handelsmerk is dus so aangewend om met die unieke omgewing van Sosiale media-webblaaie saam te werk. Example 1 Voorbeeld 1 Example 2 Voorbeeld 2 Example 3 Voorbeeld 3 Social media Sosiale media 85 Electronic Application Elektroniese Toepassing

86 Facebook posters Facebook-plakkate Size of poster: A5 (150 dpi resolution); jpg Grootte van plakkaat: A5 (150 dpi resolusie); jpg Please refer to page 71 for complete poster guidelines. Verwys na bladsy 71 vir die volledige plakkaat-riglyne. Social media Sosiale media 86 Electronic Application Elektroniese Toepassing

87 Web resources Webhulpbronne Web documents Web-dokumente All documents uploaded as a resource in the Web Content Management System must be in PDF format. The prescribed font for web documents is Arial, and the recommended font size is 12 points. Each web document uploaded must have a university/faculty/department/unit logo or letterhead at the top of the page, which should not be distorted in any way. Alle dokumente wat as hulpbron in die Web-Inhoudbestuur stelsel opgelaai word, moet in PDF wees. Die voorgeskrewe lettertipe vir webdokumente is Arial en die voorgestelde lettertipegroote is 12 punte. Elke webdokument wat opgelaai word, moet van n universiteits/fakulteits/departements/eenheidslogo voorsien word boaan die bladsy, wat geensins verwronge mag wees nie. Web resources Webhulpbronne 87 Electronic Application Elektroniese Toepassing

88 Conference and endorsed webpages Konferensie- en geëndosseerde webblaaie 1. Webpage example for conferences held by the University of the Free State. 1. University conferences Universiteitskonferensies 2. Webpage example for websites endorsed by the University of the Free State. 3. Webpage example for websites endorsed by the UFS and other institutions. 1. Webblad-voorbeeld vir webtuistes wat deur die Universiteit van die Vrystaat aangebied word. 2. Webblad-voorbeeld vir webtuistes wat onderskryf word deur die Universiteit van die Vrystaat. 3. Webblad-voorbeeld vir konferensies wat onderskryf word deur die UV en ander instansies. Conference webpages Konferensie-webblaaie 88 Electronic Application Elektroniese Toepassing

89 2. Endorsed by the university Onderskryf deur die universiteit 3. Endorsed by the UFS and others Onderskryf deur die UV en ander Conference webpages Konferensie-webblaaie 89 Electronic Application Elektroniese Toepassing

90 PowerPoint presentations PowerPoint-aanbiedinge Presentation templates are available electronically. Consistency of the basic elements such as layout, use of the red colour strip and position of the applicable brandmark is what will characteristically tie the various presentations together. The PowerPoint template is available on the intranet. Aanbiedingstemplate is elektronies beskikbaar. Die konsekwente toepassing van die basiese elemente soos die uitleg, die gebruik van die rooi kleurstrook en posisie van die toepaslike handelsmerk is die kenmerk wat die verskillende aanbiedings saambind. n Templaat van die PowerPoint-dokument is op die intranet beskikbaar. PowerPoint Presentations PowerPoint-aanbiedinge 90 Electronic Application Elektroniese Toepassing

91 Faculty PowerPoint presentations Fakulteit-PowerPoint-aanbiedinge Institute PowerPoint presentations Instituut-PowerPoint-aanbiedinge As with all faculty applications, the faculty marketing brand mark, colour and the affiliation icon are the principle differentiators. The Institute for Reconciliation and Social Justice excludes itself from the use of the red colour strip that is synonymous with the academic representation of the university. Soos met alle fakulteitsaanwendinge, is dit die fakulteits bemarkings handelsmerk, kleur en affiliasieikoon wat die onderskeid tref. Die Instituut vir Versoening en Sosiale Geregtigheid sluit homself uit van die gebruik van die rooi kleurstrook, wat sinoniem is met die akademiese aanbieding van die universiteit. PowerPoint Presentations PowerPoint-aanbiedinge 91 Electronic Application Elektroniese Toepassing

92 Qwaqwa Campus PowerPoint presentations Qwaqwa-kampus PowerPoint-aanbiedinge South Campus PowerPoint presentations Suid-kampus PowerPoint-aanbiedinge PowerPoint Presentations PowerPoint-aanbiedinge 92 Electronic Application Elektroniese Toepassing

93 signature E-poshandtekening signatures in their simplest form are mere layout interpretations of the business card the major difference being the layout of all the text. This is due to the nature of the written letter and how the signature supports the horizontal nature of a standard letter. To set up your signature go to and follow the instructions. E-poshandtekeninge in hul eenvoudigste vorm is blote uitleg-interpretasies van die visitekaartjie. Die groot verskil is die uitleg van al die teks. Dit is te wyte aan die aard van die geskrewe brief en hoe die logo die horisontale aard van n standaard-brief ondersteun. Om u e-poshandtekening op te stel besoek en volg die instruksies. How to set up your signature 1. Click on the short url: gwsignature 2. Enter your personnel number 3. Change/Add information if necessary 4. Click inside the box 5. Press Ctrl + A 6. Click on the Copy button or Press Ctrl + C 7. If dialog box appears click on Allow access 8. Paste in client: Outlook or Groupwise Hoe om jou e-poshandtekening op te stel 1. Klik op die kort URL: gwsignature 2. Tik jou personeelnommer in 3. Verander/voeg inligting by indien nodig 4. Klik binne die blokkie 5. Druk Ctrl + A 6. Klik op die Kopieer-knoppie of druk Ctrl + C 7. Wanneer dialoogblokkie verskyn, klik op Laat toegang toe 8. Plak in e-poskliënt: Outlook or Groupwise signature E-poshandtekening How to paste your signature in Groupwise 1. Open Groupwise 2. Click on Tools 3. Then click on Options 4. Double click on Environment 5. Select the Signature tab 6. Put mouse cursor in the content box 7. Ctrl + A to select current text/signature in content box 8. Delete 9. Ctrl + P to paste new signature in content box 10. Click on OK Hoe om jou e-poshandtekening in Groupwise in te plak 1. Maak Groupwise oop 2. Klik op gereedskap (Tools) 3. Klik dan op Opsies 4. Dubbelklik op Omgewing (Environment) 5. Kies die hantekening (signature) blad 6. Plaas muismerker in die inhoudblokkie 7. Ctrl + A om huidige teks/handtekening in inhoudblokkie te kies 8. Skrap 9. Ctrl + P om nuwe handtekening in inhoudblokkie te plak 10. Klik op OK Sample Voorbeeld How to paste your signature in Outlook 1. Click on File 2. Click on Options 3. Then Mail 4. Click on Signatures 5. Click on New 6. The n type in name and click on OK 7. Paste in the open block 8. Press OK Hoe om jou e-poshandtekening in Outlook in te plak 1. Klik op Lêer 2. Klik op Opsies 3. Dan Pos (Mail) 4. Klik op Handtekeninge 5. Klik op Nuut 6. T ik dan naam in en klik op OK 7. lak in die open-blokkie 8. Druk OK signature E-poshandtekening 93 Electronic Application Elektroniese Toepassing

94 Electronic newsletter Elektroniese nuusbrief Electronic newsletters offer a quick and simple way to keep staff informed on the latest faculty or department news. There are three different templates available on the network. The appropriate template must be chosen and sent in, along with a request form, to ICT Services at SDD@ufs.ac.za. Elektroniese nuusbriewe maak dit moontlik om personeel op n vinnige en maklike manier op datum te hou met die nuutste fakulteits- of departementele nuus. Die gepaste templaat moet gekies word en saam met die versoekvorm gestuur word aan IKT-dienste by SDD@ufs.ac.za. Example of electronic newsletter for faculties Voorbeeld van elektroniese nuusbrief vir fakulteite Design 1 Ontwerp 1 Design 2 Ontwerp 2 Design 2 Ontwerp 2 Example of South Campus newsletter Voorbeeld van Suid-kampus nuusbrief Electronic newsletter Elektroniese nuusbrief 94 Electronic Application Elektroniese Toepassing

95 Electronic invitations Elektroniese uitnodigings Example of electronic invitation Voorbeeld van elektroniese uitnodiging A4 Invitation for faculties in Microsoft Word A4-grootte uitnodiging vir fakulteite in Microsoft Word Alternative A4 design available in Microsoft Word Alternatiewe A4-grootte ontwerp beskikbaar in Microsoft Word A4 General invitation in Microsoft Word A4-grootte algemene uitnodiging in Microsoft Word Electronic invitations Elektroniese uitnodigings 95 Electronic Application Elektroniese Toepassing

96 Promotional items Promosie-items Remember: Wherever you see this symbol, the accompanying design or design template can be downloaded from the intranet. Neem kennis: Waar jy hierdie simbool sien, kan die meegaande ontwerp of ontwerp-templaat van die intranet afgelaai word.

97 Corporate gifts Korporatiewe geskenke Printing on corporate gifts can be done in UFS red, blue, grey, white or black. Otherwise the fullcolour marketing logo will also be correct on these applications. Alumni USB Drive Folder Leêr Key chain Sleutelhouer Drukwerk op Korporatiewe geskenk kan in die UVrooi, -blou of -grys wees. Andersins kan die vokleur bemarkingslogo ook toegepas word. Memory stick Geheuestokkie Kovsie Arm Band Kovsie Armband Lanyards Koord Laptop Bags Skootrekenaar-sakke Corporate Gifts Korporatiewe geskenke 97 Marketing Material Bemarkingsmaterial

98 Memory stick Geheuestokkie Mouse pad Muismat Mugs Bekers Notebook Sakboekie Pen set Penstel Photo frame Fotoraam Toiletry bag Toiletsakkie Licence disc holder Lisensieskyf houer Corporate Gifts Korporatiewe geskenke 98 Marketing Material Bemarkingsmaterial

99 Clothing Klere Remember: Wherever you see this symbol, the accompanying design or design template can be downloaded from the intranet. Neem kennis: Waar jy hierdie simbool sien, kan die meegaande ontwerp of ontwerp-templaat van die intranet afgelaai word.

100 Corporate wear Korporatiewe drag a. b. Name badge Naam-etiket a. The marketing brand is embroidered onto the tip of the shirt s left collar. b. The academic crest is embroidered on the left breast pocket. a. Die bemarkingshandelsmerk word op die linkerkant van die hemp se kraag geborduur. b. Die akademiese wapen word op die linkerkantste borssak geborduur. The purpose of the name badge is to show the name of staff to people from other departments or from outside the University. For this reason the name is the most prominent item on the name badge. Only a description on departmental level is used on the name badge. The simplified version of the University s marketing brand is placed on the left of the badge and is separated from the person s and department s by a vertical line. Only the simplified version of the marketing brand is used. Die doel van die naam-etiket is om personeel se name oor te dra aan mense van ander departemente of wat van buite die universiteit kom. Om hierdie rede is die persoon se naam die mees prominente item op die naam-etiket. Slegs beskrywings op departementsvlak word onderaan die naam gebruik. Die vereenvoudigde universiteits-bemarkingshandelsmerk word aan die linkerkant geplaas en word van die persoonsnaam en departementsnaam geskei deur n vertikale lyn. Slegs die vereenvoudigde bemarkingshandelsmerk word gebruik. Example Voorbeeld Example with information Voorbeeld met inligting Corporate wear Korporatiewe drag 100 Marketing Material Bemarkingsmaterial

101 Casual wear Informele drag Golf shirt Golfhemp Shorts Broekie Cap Pet Sweater Oortrektrui Beanies Mussies Corporate wear Korporatiewe drag 101 Marketing Material Bemarkingsmaterial

102 Signage guidelines Aanwysingsriglyne

103 Information structure Inligtingstruktuur Directional arrows Rigtingpyle a. b. c. d. a) The marketing brand is placed to the left of all text that is primary to the position of the sign. b) The corporate font Leitura 2 is used for all text. c) The directional arrow is a specific and unique design. Do not substitute. d) Secondary text is always smaller than the primary. e) The usage order of the language is first English and then Afrikaans. a) Die bemarkingshandelsmerk word aan die linkerkant van al die primêre teks op die aanwysingsbord geplaas. b) Die korporatiewe lettertipe (font) Leitura 2 word gebruik vir al die teks. c) Die rigtingpyl is n spesifieke en unieke ontwerp. Moenie met n ander rigtingpyl vervang nie. d) Sekondêre teks is altyd kleiner as die primêre teks. e) Die volgorde vir taalgebruik is eers Engels en dan Afrikaans. The directional arrow is a specific and unique design. Do not substitute. Die rigtingpyl is n spesifieke en unieke ontwerp. Moenie met n ander rigtingpyl vervang nie. Information structure Inligtingstruktuur 103 Signage Aanwysingsborde

104 Single message signs Enkelboodskaptekens Suspended signs Hangende tekens Suspended - double sided Hangend - albei kante Double sided Albei kante 1500 mm 217 mm 420 mm mm 2000 mm Wall mounted Muurgemonteer 217 mm 217 mm mm 1500 mm 217 mm mm 2000 mm Single message signs Enkelboodskaptekens 104 Signage Aanwysingsborde

105 Wall-mounted signs Muurgemonteerde tekens Large wall-mounted signs Groot muurgemonteerde tekens Medium wall-mounted signs Medium muurgemonteerde tekens 700 mm mm mm mm mm 500 mm 750 mm 750 mm 750 mm mm mm 1055 mm mm 750 mm 750 mm Wall-mounted signs Muurgemonteerde tekens 105 Signage Aanwysingsborde

106 Small wall-mounted signs Klein muurgemonteerde tekens Projecting D/S Projekterende D/K Projecting D/S Projekterende D/K mm 400 mm mm Projecting D/S Projekterende D/K 220 mm Projecting D/S Projekterende D/K 400 mm 400 mm Projecting D/S Projekterende D/K 155 mm 217 mm 440 mm Projecting D/S Projekterende D/K mm 400 mm 400 mm mm 660 mm Projecting D/S Projekterende D/K 217 mm 350 mm 200 mm 240 mm Wall-mounted signs Muurgemonteerde tekens 106 Signage Aanwysingsborde

107 Freestanding mini pylon Losstaande mini-toring Interior signage Binnehuise-aanwysings Example Voorbeeld Freestanding - double sided Vrystaande - albei kante 600 mm 1750 mm Freestanding mini pylon Losstaande mini-toring 107 Signage Aanwysingsborde