Services STRATEGIC CONSULTING. Driving inspirational customer experiences through digital transformation

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1 Services STRATEGIC CONSULTING Driving inspirational customer experiences through digital transformation

2 Epsilon Strategic Consulting engagement model DEFINE business challenges > Customer and market insight > New products and expanded customer base > Unified technology platform > Budget and resource optimization > Loyalty enhancement > Brand innovation > Digital integration ANALYZE data and assess needs > Project planning > Stakeholder interviews > Market and customer research > Customer data transfer and analysis assessment > Goals and preliminary insight > Implication assessment > Hypotheses and validation MAP future state vision > Operational experience > Actionable ideas and objectives > Business case construction DEVELOP strategic plan > Business requirements > Concept testing > Prioritization of initiatives > Investment and ROI confirmation > Key performance indicators > Roadmap and vision DESIGN and deploy solution > Communications plan > Creative brief > Change management plan > Solution development > System integration > Analytics models > Processes and governance > Content and creative development > Data enhancement > Systems implementation > Organizational training > Solution deployment and transition MEASURE and optimize results > Testing > BAU > Recommendations > Performance monitoring

3 From insight to execution: The right approach Building a brand that captures your customer s attention today is no easy task. Doing so requires a precise understanding of what drives and inspires consumers to become loyal to your brand, as well as a host of sophisticated technologies all working together to create individualized experiences in real time. Epsilon Strategic Consulting has what it takes to transform your real-time marketing challenges into real-world customer experiences that deliver dramatic results. We offer deep industry expertise, data-driven insights, and proven experience managing the very best of best-ofbreed marketing technology everything you need to orchestrate meaningful engagements across all channels. Our enterprise-tested approach is designed to help you understand your current challenges, devise the best strategy to overcome them, and implement the right tactics to achieve your goals. And as our experience shows, we can help you transform your brand into one of the world s leading marketers. Why Partner with Epsilon Strategic Consulting? We are: A global provider Marketers at heart Agents of change and innovation A trusted strategic advisor Proprietary insights amplified by our digital domain expertise Practical, actionable recommendations ready to execute We offer: Expertise across every component of digital marketing Industry depth and breadth across consumer and business-to-business We understand your business

4 We don t just recommend. We deliver. Engage our experts The Epsilon Strategic Consulting offers all the advantages you ve come to expect from other firms: specialized consultants, seasoned industry veterans, and subject matter experts with recommendations to help you achieve digital transformation and grow your business. But at Epsilon, we hold ourselves accountable to more than just a set of recommendations. Our team is eager to get their hands dirty. We partner with your team every step of the way, sharing the responsibility for achieving key performance indicators and delivering the results promised at the beginning of the relationship. Our experts will work side with you supplying research, providing insights, and managing programs to completion across our engagement model. Our goal is to guide you through the process and make sure you achieve your future vision of success. Market research Omnichannel marketing Customer relationship management Organizational design Performance analysis Mobile solutions Strategy workshops Social media marketing Digital innovation Enterprise architecture Marketing technology Ecommerce Loyalty marketing Change management Contact strategies Customer insights Digital governance Process improvement Content marketing Global marketing The Epsilon Strategic Consulting Portfolio Customer and marketplace insights > Competitive marketplace positioning > Marketing persona development > Digital trends workshops > Customer journey mapping > Predictive analytics > Social media maturity assessment Digital Transformation > Digital transformation diagnostic and roadmap maturity assessment > Loyalty program assessment and design Customer Experience Design > Digital program health assessment > Experience design and journey mapping > Omnichannel marketing playbooks > Organizational design and change management > Enterprise content strategy > Digital ROI assessment and business case > Business process improvement > Digital media planning > Social brand activation

5 Inspirational customer experiences Driven by insight only Epsilon can offer. Proprietary consumer data Digital domain expertise Predictive analytics More than just a strategy With Epsilon Strategic Consulting, you gain access to a proven team and methodology for developing, implementing, and optimizing the marketing change effort that s right for you. Armed with proprietary customer insight and unmatched digital domain expertise, our industry and practice experts will partner with you at every step of the way to help you achieve significant and long-lasting results. Let us help you develop the right strategy to achieve your most critical goal. Find out how Epsilon Strategic Consulting can help you define the right strategy to transform your business. Visit or call to learn more.

6 STRATEGIC CONSULTING About Epsilon Epsilon is a global leader in creating connections between people and brands. An all-encompassing global marketing company, we harness the power of rich data, groundbreaking technologies, engaging creative and transformative ideas to get the results our clients require. Recognized by Ad Age as the #1 World CRM/Direct Marketing Network, #1 U.S. Digital Agency Network and #1 U.S. Agency from All Disciplines, Epsilon employs over 7,000 associates in 70 offices worldwide. Epsilon is an Alliance Data company. For more information, visit epsilon.com, follow us on EpsilonMktg or call

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