Customized Revenue Generator. Rethink and Renovate

Transcription

1 Customized Revenue Generator Rethink and Renovate

2 Introduc on Summentor Pro's Programme allows your organization to crack the sales engine by providing real value customers and prospects of your choice. Our Programme empowers your company to raise awareness, enhances your company's reputation and builds your corporate brand, it takes your customers directly to where the action is physically and virtually leaving a lasting impression of your brand, product and service being marketed and sold. Our Programme is a sure-fire way to deeply engage your target audience. Summentor Pro's initiative uses a successful marketing and sales strategy to plan and conduct required action and set out to create a unique vision, objective setting, situation analysis pre-event, to efficiently deploy our teams management and organizational skill during the event. Post Event we conduct thorough assessments of effectiveness and ROI. Summentor Pro's customized platforms also assist your company to expand into new regions marking a brand new horizon of business to you. Now target all the hard to reach decision makers to build your own seamless connection. Summentor Pro's unique amalgamation carved carefully boosts your company to action comprehensive synergy and strong connection with your prospects, keeping you strikingly equipped in today's highly competitive environment. Significance of Summentor Pro's for Accelerating Lead Gen or Growing the Sales Pipeline Extremely Significant Somewhat Significant Not Significant 64% 35% 4%

3 Key Benefits of Summentor Pro's Key Benefits Identified by Marketers Who Are Yet to Invest in Event Marketing Reaching many prospects in a short amount of time 85% Being viewed as a thought leader in your industry 73% Convincing the audience you know your business Stimulating a buying atmosphere 62% 31% Creating buzz around your products and services 69% Introducing and demonstrating new products and services 59% Creating joint marketing opportunities with your key partners Integrating your marketing programs with your sales effort Opening the door for future sales calls 54% 31% 62%

4 Redefine Your Company's Objec ve with Summentor Pro's Customized Revenue Generator Event Objectives for Companies Investing in Event Marketing Lead Generation 80% Customer Engagement 64% Brand-building 80% Customer Education and Training 36% Demand Generation 48% Customer Up-selling 31% Community-building Others 24% 3%

5 Marke ng Channels Used to Promote Your Company's Customized Pla orm Online Channels Used to Promote Events Marketing 97% Website 88% Social Media Brand Building 87% Social Communities 28% Media Community Mobile Messaging Paid Search Online Display Advertisement Online Web Banners Paid Print Advertisements Press Releases 88% 5% 15% 24% 36% 30% 89%

6 Pre Event Tac cs Used For A endee Engagement Pre-Event Tactics used for attendee engagement A landing page for the event on the company website campaigns focused on inviting your target audience, Announcing event details such as cost, Links to register, benefits of attendance, etc 90% 97% Direct Mail Postcard Invitations 31% A facebook fan page or linkedin group for the event 52% Posts about the event on social media channels such as Face -book, linkedin, twitter, and more 69% Paid advertising to run banners and ads about the event 14% Chats hosted on twitter around the event 17% A branded social media campaign Others 21% 4%

7 During Event Tac cs Used For A endee Engagement During-Event Tactics Used for Attendee Engagement Live-tweeting the event Using qr codes to allow peo -ple to access trial demos or Other information instantly 68% 25% Having co-workers and other attendees post live updates on social media handles or hashtags dedicated to the event 57% Providing exclusive offers at an event for attendees 57% Giving away product samples and other freebies 64%

8 Post event tac cs to ensure Target Audience Sa sfac on Post-Event Tactics Used to Ensure Target Audience Participation Sending Follow-up s Immediately 88% Sending Presentation Slides, Seminar Videos, Podcasts, Etc Of Sessions From The Event 64% Providing Valuable Information Such As Whitepapers Guides Or Other Resources To Attendees 60% Sending s Asking For Feedback On The Event, Suggestions For Improvement, Including Checking Whether They could Recommend The Event, Attend Again, Etc Others 60% 4%

9 ROI Metrics of Summentor Pro's Metrics for event marketing ROI Sales figures 48% Awareness of brand 24% Lower customer acquisition costs 12% Increase in lead generation Increase in social media reach Response to sponsorship or channel partners Awareness of company s sponsorship Positive change in customer attitude towards brand Amount of media exposure 76% 40% 28% 8% 32% 28%

10 Departments which benefit with Summentor Pro's Customized Revenue Generator Departments Which Event Marketing Budgets Are Grouped Under Marketing 89% Sales 92% Product Engagement Media Relations 68% 34%

11 Value Add Services of Summentor Pro's Typical Components of Physical Events Personalised Keynote Addresses Interviews 98% 97% Demo Arenas Event Banners Video Presentations Product Launches Business Breakfast Luncheons Gala Dinners Cocktail Receptions 99% 100% 95% 100% 95% 94% 96% 98%

12 About Summentor Pro SummentorPro Business Consulting aims to enhance business opportunities with innovative, unique and creative standards, allowing companies to set strong benchmarks making them future proof. Our collective, high end data and local contacts, allows us to easily serve our clients with a 360 degree view of the forthcoming challenges and design solutions with specialized experts across Globe. SummentorPro events are strategically composed to develop long lasting brand names which is strong on quality, in minimum time, developing sustainable growth in businesses across the globe. SummentorPro events put an end to lengthy sales cycles, by backing up organizations in every region, assisting in skilling intelligent economy through its customized premium platforms. SummentorPro events works across India, Qatar, Saudi Arabia, UAE and Africa redefining and reorganizing robust business modules based on the regions requirements and needs, tailor made curriculums and match making perfected to crack business deals and build formidable partnerships. For more information SummentorPro To nd out how SummentorPro can help you, please contact our of ce, or visit us at 7, 1B Cross, Ganganagar Extension, RT Nagar, Bangalore Phone : Mob : info@summentorpro.com