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2 Contents Sales & Marketing, Revenue Management Advisory & Consulting Services Hotel Inspection A Look Under the Hood Revenue Management Tune-Up Acquisition & Transition Services Asset Management & Development Services Strategic Intent Collaborative Point of View Who We Are Contact Us

Sales, Marketing, Revenue Management Advisory & Consulting Services Sales & Marketing A Look Under the Hood Tactical Sales & Marketing plan development and implementation Sales &

and lost opportunities Sales & Catering productivity targets Sales training, coaching, mentoring and motivation including incentive structures This one to two day assessment covers

The outcome is to identify potential opportunities and improve effectiveness and pinpoint future direction as a means for increasing RevPAR and competitive position as well as

4 Sales, Marketing, Revenue Management Advisory & Consulting Services Sales & Marketing A Look Under the Hood Tactical Sales & Marketing plan development and implementation Sales & Catering, Revenue Management & Online Marketing Presence Assessments Comprehensive Media & Public Relations planning Reviews of Brand promotions and programs to evaluate compliance and lost opportunities Sales & Catering productivity targets Sales training, coaching, mentoring and motivation including incentive structures This one to two day assessment covers basic overall hotel sales & marketing systems and procedures. The outcome is to identify potential opportunities and improve effectiveness and pinpoint future direction as a means for increasing RevPAR and competitive position as well as recognize smart business practices within the hotel. This assessment can be conducted for any size or type hotel including a customized version for select service properties. For larger hotels, this assessment could suggest a deeper analysis into a specific discipline through one of the following products:

5 Hotel Inspection This is a two to three day in depth measurement of the hotel team s knowledge, engagement and execution of basic industry systems and procedures including hotel and brand specific Standard Operating Procedures. This evaluation covers the disciplines of group, transient and catering sales, plus overall marketing, advertising and public relations. Revenue Management Tune-Up This is a two day evaluation of the Revenue Management operation to comprehensively review your individual managers knowledge, engagement and execution of basic industry Revenue Management, Distribution and Online Marketing systems, tools and procedures. This measurement covers a look at the coordination between the sales strategy team, Director of Revenue Management/Revenue Manager, Group Sales Department, Marketing and Front Office. Revenue Management, Distribution & Online Marketing Presence Full E-Commerce and On Line Marketing strategy assessment including SEO, keywords, links, pay per click campaigns and hosting/ provider. Review of brand/provider contribution by category, including all channels against brand standards; implement efforts to exceed standards. A rate strategy that focuses on effective revenue management practices, channel distribution and optimization of systems Independent property appraisals including marketing/sales representation firm analysis, GDS connectivity, identity standards including web site content, and oversight of booking engine implementation. Complete revenue management analysis, including on-going Revenue Management strategy participation if needed. Evaluation of all Centralized Services for Reservations & Revenue Management.

Acquisition & Transition Services Pre/post acquisition due diligence Conversion timelines and implementation Complete tool-kit of acquisition audits, including Sales & Marketing, Revenue Management

and mentoring; evaluation of sales training culture and associate development plans Third party booking engine (reservation system) evaluations/recommendations for non-branded hotels Asset Management

6 Acquisition & Transition Services Pre/post acquisition due diligence Conversion timelines and implementation Complete tool-kit of acquisition audits, including Sales & Marketing, Revenue Management with On-line marketing assessment, and audits tailored to smaller, select service hotels Distribution channel assessment and brand/representation contribution Sales leadership assessment, coaching and mentoring; evaluation of sales training culture and associate development plans Third party booking engine (reservation system) evaluations/recommendations for non-branded hotels Asset Management & Development Services Overall hotel strategic business planning Third party management selection and evaluation Brand selection and evaluation In-depth strategic plans, budgets, and ROI capital improvements Assist with re-positioning and re-structuring Franchise agreement negotiations Management contract administration and negotiations, including supplementary amenity leases and technical services agreements

Strategic Intent JRPG Hospitality Consulting, LLC is an owner and manager s solution for lagging performance to help you down the road in today s challenging economic cycle.

7 Strategic Intent JRPG Hospitality Consulting, LLC is an owner and manager s solution for lagging performance to help you down the road in today s challenging economic cycle. Our advantage stems from 59 combined years of hospitality industry expertise within luxury, upper upscale and select service segments, including all hotel types from resorts, to boutiques to convention hotels. We can navigate the path to improvement in an independent realm or branded world while understanding the dynamics of franchise, brand managed and third party management structures. Our solutions are a result of fact finding, analysis, assessing brand/representation capabilities and active engagement of the hotel team. These recommendations are defined not by a gotcha checklist but by prioritization of need areas which can encompass team or individual plan development and implementation. We know yesterday s practices don t always produce results in today s environment. The global marketplace requires monitoring and enabling technology applications to maximize operational efficiencies and expand our reach of customers to solve challenging performance while keeping in mind the principles of the hospitality business which are direct guest contact and exceptional guest experiences.

Collaborative Point of View What separates us from our competition is our established network of key relationships within the major brands and our ability to guide our clients through the domains of

8 Collaborative Point of View What separates us from our competition is our established network of key relationships within the major brands and our ability to guide our clients through the domains of Starwood, Marriott, Hilton, Wyndham, Hyatt, InterContinental and Carlson as well as independent affiliations and representation firms. Our vision is to partner and consult regularly with creative and environmentally friendly vendors and providers of hospitality solutions. Our association with these partners allows us to stay current with emerging applications and services to provide the appropriate recommendations. It is our nature to integrate collaboration and integrity in every client and vendor interaction.

10 Who We Are Julie A. Reigle Julie A. Reigle is President of JR Hospitality Consulting, LLC a firm that provides Asset Management and Sales and Marketing Advisory and Consulting services to private and public, institutional and REIT ownership groups in the hospitality industry. She consults regularly with executives from a variety of hospitality service providers, including design and architectural firms, CRO service groups, Marketing, Public Relations and Advertising firms to help create synergistic solutions for hospitality clients. Julie is also a partner of JRPG Hospitality Consulting, LLC. Based in Scottsdale, AZ, Reigle worked for 2 ½ years in franchise and management development for Starwood Hotels and Resorts, where she was one of Starwood Hotels and Resorts top-producing development executives worldwide in Prior, she has over 29 years of Sales, Marketing, and Revenue Management knowledge in all hotel types convention, resort and boutique. She excelled as Senior Vice President of Remington Hotels and Vice President of the Western Region with Interstate Hotels and Resorts and has experience and exposure with all brands including Marriott, Hilton, Intercontinental, Wyndham, Starwood, Radisson, and Independent hotels. Reigle also has B2B Food Service experience as from 2005 to 2006 she served as VP of Sales and Marketing for China Mist Tea Company, a producer of specialty teas and exclusive importer of Caffe Mokarabia, a high-end Italian coffee. She is certified through Level Two of the Specialty Tea Institute s Tea Sommelier program. She earned her Bachelor s Degree in Journalism/Public Relations from Shippensburg University in Shippensburg, PA The speed of the leader determines the rate of the pack. - Wayne Lukas, legendary race horse trainer

Pam Grayboff Pam Grayboff is Principal of PG Hospitality Consulting, LLC a firm focused on a range of consulting and advisory services in hospitality sales & marketing and revenue management.

11 Pam Grayboff Pam Grayboff is Principal of PG Hospitality Consulting, LLC a firm focused on a range of consulting and advisory services in hospitality sales & marketing and revenue management. The firm is a value added strategic partner with deep insights into navigating the franchise and its capabilities, strategic industry partners and hotel/ownership structures including; advisory firms, asset managers, brands, owners and third party management companies. Pam is also a partner of JRPG Hospitality Consulting, LLC. Grayboff s career over 30 years includes a broad knowledge of all hotel types in sales, marketing and revenue management; exposure internationally and awarded top sales achievement during property level assignments. Pam held numerous senior management positions including both Vice President Sales and Revenue Management at Starwood Hotels & Resorts. At Starwood, Pam was responsible for pioneering innovative approaches in driving top line revenue, team leadership and consensus, project management and training initiatives developed to build franchise engagement in brand programs. Pam was also Regional Director of Revenue Management at Interstate Hotels & Resorts. She handled a portfolio of properties with successful experience in openings, transitions, acquisitions, due diligence and asset management in the U.S., Caribbean, Canada and Moscow, Russia. The properties ranged from Delta, Hilton, Intercontinental, Marriott, Radisson, Starwood and Independent hotels. She earned a Bachelor s of Science degree from Ithaca College, Ithaca, New York. Pam currently serves as an honorary guest lecturer at Georgia State University- J.Mack Robinson College of Business/Cecil B. Day School of Hospitality. How you respond to the challenge in the second half will determine what you become after the game, whether you are a winner or a loser. - Lou Holtz, successful college football coach

Founded and based in Dallas, Texas, Hospitality Management Corporation (HMC) is a privately held provider of management solutions and hospitality

Founded and based in Dallas, Texas, Hospitality Management Corporation (HMC) is a privately held provider of management solutions and hospitality industry services, each customized to fit our clients unique