Marketing. s p r i n g P r o d u c t U p d a t e

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1 s p r i n g P r o d u c t U p d a t e Marketing Advertising & Promotion Advertising and Promotion: An Integrated Marketing Communications Perspective, 10e George Belch and Michael Belch Publishing: 1/17/2014 ISBN: In this 10th edition, Belch/Belch introduces students to the fast-changing field of advertising and promotion. While advertising is its primary focus, it is more than just an introductory advertising text because there is more to most organizations promotional programs than just advertising. The changes happening in the world of advertising are leading marketers and their agencies to approach advertising and promotion from an integrated marketing communications (IMC) perspective, which calls for a big picture approach to planning marketing and promotion programs and coordinating the various communication functions. To understand the role of advertising and promotion in today s business world, one must recognize how a firm can use all the promotional tools to communicate with its customers. This 10th edition, with its integrated marketing communica tions perspective (the theme of the text), catapults the reader into the business practices of the 21st century. Connect ISBN: Connect Plus ISBN: LearnSmart ISBN: SmartBook ISBN: Advertising Principles M: Advertising, 2e William Arens, Christian Arens, Michael Weigold, and David Schaefer Publishing: 2/28/2014 ISBN: M: Advertising 2e was created with students and professors needs in mind. It explores the core principles that drive advertising, using a lively voice that goes beyond academic theory. The authors goal was to present advertising as it is actually practiced and make the fundamentals accessible and relevant to the student s real life. This approach truly transcends the conceptual and propels students into an exciting and practical dimension. Students receive a cost-effective, easy to read, focused text complete with study resources to help them review for tests and apply chapter concepts. Professors receive a text that contains all the pertinent information - yet in a more condensed format that is easier to cover by students. McGraw-Hill Connect assignments are provided to utilize the power of the web, providing application of concepts for students and automatically grade materials to support instructors. Connect ISBN: Connect Plus ISBN: LearnSmart ISBN: SmartBook ISBN: Contemporary Advertising, 14e William Arens, Michael Weigold, and Christian Arens Published: 11/30/2012 ISBN: Presenting Advertising as it is actually Practiced. Known for its current examples, the author s ability to pull from real-world experiences, and clear writing style, the 14th edition of Contemporary Advertising is a popular favorite among Advertising faculty and students. Taking a comprehensive view of the industry, this text presents advertising from the creative stand-point, and the authors draw from their industry experience to lend life to the examples. This text continues to address the importance of Integrated Marketing Communications (IMC) in the field of Advertising and how it impacts advertising strategy through featured examples of IMC campaigns. Connect ConnectPlus Consumer Behavior Consumer Behavior: Building Marketing Strategy, 12e Delbert Hawkins, David Mothersbaugh, and Roger Best Published: 2/03/2012 ISBN: Consumer Behavior: Building Marketing Strategy provides students with a usable, strategic understanding of consumer behavior. The authors believe that knowledge of the factors that influence consumer behavior can, with practice, be used to develop sound marketing strategy. As a consequence, the text integrates theory, strategy-based examples, and application. DDB Data Disk ISBN:

2 Customer Relationship Management Customer Service Skills for Success, 6e Robert W Lucas Publishing: 2/07/2014 ISBN: Connect ISBN: Connect Plus ISBN: LearnSmart ISBN: SmartBook ISBN: International Marketing International Marketing, 16e Philip Cateora and John Graham Published: 10/05/2012 ISBN: International Marketing by Cateora, Gilly, and Graham has been a pioneer in the field of international marketing. The authors continue to set the standard in this edition with new and expanded topics that reflect the swift changes of the competitive global market, as well as increased coverage of technology s impact on the international market arena. Now with over 100 new academic articles and their findings integrated into this 16th edition! Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, International Marketing helps students to see the cultural and environmental uniqueness of any nation or region. The 16th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated learning tools and teaching resources. Connect ConnectPlus Global Marketing, 1e llan Alon and Eugene Jaffe Published: 2/07/2012 ISBN: Hailing from America, Europe and the Middle East, the authors of Global Marketing provide a truly international and comparative perspective to the study of marketing. Examples are provided from across the continents encompassing small and medium enterprises (SMEs). In addition, well-researched multinational companies are explored and give justice to the breadth and depth of this field. Cases on well-known companies, such as Disney, Starbucks, Wal-Mart, Archer Daniels Midland (ADM), and Corona are supplemented by cases on lesser-known and smaller companies from emerging markets, such as Proton Car from Malaysia and San Lu from China. In addition to short, end of chapter cases that can be used in classroom discussion, the book also boasts longer, end of book cases which require integration of multiple chapters and synthesis of knowledge to identify and solve international marketing problems. Marketing Management Marketing Management, 2e Greg Marshall and Mark Johnston Publishing: 2/28/2014 ISBN: Connect ISBN: Connect Plus ISBN: LearnSmart ISBN: SmartBook ISBN: Marketing Management, 11e J. Paul Peter and James Donnelly, Jr Published: 10/19/2012 ISBN: Marketing Management, 11e, is a text and casebook written by Peter and Donnelly. It is praised in the market for its organization, format, clarity, brevity and flexibility. The goal of this text is to enhance students knowledge of marketing management and to advance their skills in developing successful marketing strategies. The six stage learning approach is the focus text. Each section has as its objective either knowledge enhancement or skill development, or both. The framework and structure of the book is integrated throughout the sections of the new edition. The basic structure of the text continues to evolve and expand with numerous updates and revisions throughout. Preface to Marketing Management, 14e J. Paul Peter and James Donnelly, Jr Publishing: 2/07/2014 ISBN: Preface to Marketing Management, 14e, by Peter and Donnelly, is praised in the market for its clear and concise presentation of the basic principles of marketing in such a way that the core concepts and ideas are covered in sufficient depth to ensure understanding. By offering an engaging, clear, and conceptually sound text, this book has been able to maintain its position as a leading marketing management text. The fourteenth edition serves as an overview for critical issues in marketing management. Its brief, inexpensive, paperback format makes it a perfect fit for instructors who assign cases, readings, simulations or offer modules on marketing management for MBA students. The text also works in courses that implement a cross-functional curriculum where the students are required to purchase several texts. 2

3 Marketing Management: A Strategic Decision-Making Approach, 8e John Mullins and Orville Walker Published: 1/31/2012 ISBN: The eighth edition of Marketing Management: A Strategic Decision-Making Approach, concentrates on marketing decision-making, rather than mere description of marketing phenomena. By providing specific tools and decision frameworks, it prepares its readers to hit the ground running and contribute tangibly to the marketing efforts of firms large and small. Drawing on its authors wealth of entrepreneurial and executive experience, along with their thought-leading research, the book provides an abundance of real-life examples of marketing decisions both good and not-so-good from around the world in companies ranging from entrepreneurial start-ups to multi-national giants. This edition continues to be the most current and internet-savvy book available, injecting the latest developments in internet-based communication and distribution technology into every chapter. Marketing Principles M: Marketing, 4e Dhruv Grewal and Michael Levy Publishing: 3/07/2014 ISBN: Adding Value to your Marketing Course - Marketers understand that even the best products and services will go unsold if they cannot communicate the value to the customer. Understanding this valuebased approach is critical for marketing students today, and is at the forefront of this text, setting it apart. This approach is emphasized throughout the text, and demonstrated through the use of the Adding Value boxes found in each chapter. In their 4th edition of M: Marketing, Grewal and Levy present a concise, impactful, and easy to read approach to Principles of Marketing. The text delivers value to both instructor and student through the engaging style and online assignment and assessment options. With monthly updates provided in a newsletter and the dynamic video program, the instructor support provided will bring marketing to life in any class setting. With a new chapter on Social and Mobile Marketing, Grewal and Levy s M: Marketing continues to be among the most contemporary products for studying the principles of marketing today. and grewalm4e Connect ISBN: Connect Plus ISBN: LearnSmart ISBN: SmartBook Essentials of Marketing, 14e William Perreault, Jr., Joseph Cannon, and E. Jerome McCarthy Publishing: 2/28/2014 ISBN: Essentials of Marketing: A Marketing Strategy Planning Approach is about marketing and marketing strategy planning. At its essence, marketing strategy planning is about figuring out how to do a superior job of satisfying customers. This author team takes that point of view seriously and believes in practicing what they preach. Instructors and students can trust that this new edition of Essentials of Marketing 14e and all of the teaching and learning materials that accompany it will satisfy every instructor and students needs. Building on Pioneering Strengths. This author team pioneered an innovative structure using the four Ps with a managerial approach for the introductory marketing course. It has become one of the most widely used business textbooks ever published because it organizes the best ideas about marketing so that readers can both understand and apply them. The unifying focus of these ideas is on how to make marketing decisions that a manager must make in deciding what customers to target and how best to meet their needs. Over many editions of Essentials of Marketing, there have been constant changes in marketing management and the marketing environment. Some of the changes have been dramatic, and others have been subtle. As a result, the authors have made ongoing updates to the text to reflect marketing s best practices and ideas. Connect ISBN: Connect Plus ISBN: LearnSmart ISBN: SmartBook 3

4 Marketing, 1e Shane Hunt and John Mello Publishing: 1/10/2014 ISBN: Marketing by C. Shane Hunt and John E. Mello was designed to demonstrate to students the connection between marketing and their future careers, whether students choose to pursue a major in marketing or another field. With a number of features to support this effort, including career tips in every chapter and a comprehensive marketing plan exercise that focuses on marketing the most important product in students lives: themselves, Marketing is the most practical content available for the Principles of Marketing course. Supported by results-driven technology in McGraw-Hill s Connect Marketing and a focused table of contents covering all of the foundational topics in fourteen concise chapters, Marketing is the smart choice for instructors and students to adopt for the Principles of Marketing course. Connect ISBN: Connect Plus ISBN: LearnSmart ISBN: SmartBook ISBN: Marketing, 4e Dhruv Grewal and Michael Levy Published: 1/03/2013 ISBN: Grewal/Levy was designed for today s changing student population. It has a strong emphasis on experiential learning and focuses on the value that marketers create for the firm. This textbook also provides students with hands-on learning tools through Connect Marketing, and provides professors with updated tools every month through the monthly newsletter. With Connect Plus, students examine how firms analyze, create, deliver, communicate, and capture value by exploring both the fundamentals in marketing and new influencers, such as social media, all in a format that allows for instructor assessment of learning outcomes, and provides students with a tight integration of topics. Marketing, 12e Roger Kerin, Steven Hartley, and William Rudelius Publishing: 1/10/2014 ISBN: Marketing 12e utilizes a unique, innovative, and effective pedagogical approach. The elements of this approach have been the foundation for each edition of Marketing and serve as the core of the text and its supplements as they evolve and adapt to changes in student learning styles, the growth of the marketing discipline, and the development of new instructional technologies. The distinctive features of the approach are illustrated below: High Engagement Style Easy-to-read, high-involvement, interactive writing style that engages students through active learning techniques Rigorous Framework Pedagogy based on the use of Learning Objectives, Learning Reviews, Learning Objectives Reviews, and supportive student supplements Traditional and Contemporary Coverage Comprehensive and integrated coverage of traditional and contemporary marketing concepts Integrated Technology The use of powerful technical resources and learning solutions, such as Connect, LearnSmart, www. kerinmarketing.com, and QR codes Marketing Decision Making The use of extended examples, cases, and videos involving people making marketing decisions Personalized Marketing Vivid and accurate description of businesses, marketing professionals, and entrepreneurs through cases, exercises, and testimonials that allows students to personalize marketing and identify possible career interests The goal of the 12th edition of Marketing is to create an exceptional experience for today s students and instructors of marketing. The development of Marketing was based on a rigorous process of assessment, and the outcome of the process is a text and package of learning tools that are based on engagement, leadership, and innovation in marketing education. Connect ISBN: Connect Plus ISBN: LearnSmart SmartBook Basic Marketing, 19e William Perreault, Jr., Joseph Cannon, and E. Jerome McCarthy Published: 3/01/2013 ISBN: Built on a strong foundation, Basic Marketing 18e with ConnectPlus and LearnSmart provides an integrated teaching and learning solution for presenting the four Ps framework and managerial orientation with a strategy planning focus. The Perreault franchise was the pioneer of the four Ps in the introductory marketing course. The unifying focus of Basic Marketing has always been on how to make marketing decisions in deciding what customers to focus on and how best to meet their needs. Consistent with our belief in continuous quality improvement, this edition has been critically revised, updated, and rewritten to reflect new concepts, new examples, recent best practices, and to tightly integrate the best digital tools in the industry for ensuring that students are prepared to engage in classroom lectures and pursue future business and marketing careers. 4

5 Marketing: The Core, 5e Roger Kerin, Steven Hartley, William Rudelius, and Erin Steffes Published: 10/19/2012 ISBN: Marketing: The Core 5e by Kerin, Hartley and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty from the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program. Marketing: The Core utilizes a unique, innovative, and effective pedagogical approach developed by the authors through the integration of their combined classroom, college, and university experiences. The elements of this approach have been the foundation for each edition of Marketing: The Core and serve as the core of the text and its supplements as they evolve and adapt to changes in student learning styles, the growth of the marketing discipline, and the development of new instructional technologies. The distinctive features of the approach are illustrated below: High Engagement Style Easy-toread, interactive, writing style that engages students through active learning techniques. Personalized Marketing A vivid and accurate description of businesses, marketing professionals, and entrepreneurs through cases, exercises, and testimonials that allows students to personalize marketing and identify possible career interests. Marketing Decision Making The use of extended examples, cases, and videos involving people making marketing decisions. Integrated Technology The use of powerful technical resources and learning solutions. Traditional and Contemporary Coverage Comprehensive and integrated coverage of traditional and contemporary concepts. Rigorous Framework A pedagogy based on the use of Learning Objectives, Learning Reviews, Learning Objectives Reviews, and supportive student supplements. Connect with LearnSmart ConnectPlus with LearnSmart Annual Editions: Marketing 12/13, 35e Dushkin, John Richardson, and Nisreen Bahnan Published: 3/16/2012 ISBN: The Annual Editions series is designed to provide convenient, inexpensive access to a wide range of current articles from some of the most respected magazines, newspapers, and journals published today. Annual Editions are updated on a regular basis through a continuous monitoring of over 300 periodical sources. The articles selected are authored by prominent scholars, researchers, and commentators writing for a general audience. The Annual Editions volumes have a number of common organizational features designed to make them particularly useful in the classroom: a general introduction; an annotated table of contents; a topic guide; an annotated listing of selected World Wide Web sites; and a brief overview for each section. Each volume also offers an online Instructor s Resource Guide with testing materials. Using Annual Editions in the Classroom is a general guide that provides a number of interesting and functional ideas for using Annual Editions readers in the classroom. Practice Marketing Simulation 1 Semester Access Card, 1e Dave McCool Published: 3/02/2012 ISBN: Practice Marketing is an online, interactive learning environment that simulates the full marketing mix including market segmentation, product, pricing, promotion, and place. Using knowledge built in the Principles of Marketing course, students become a marketing manager in a company entering the backpack market. By making decisions and seeing the results, players get feedback on their actions, and learn by doing. Players then review and can amend their decisions to react to their competitors decisions. Powerful assessment, reporting, and debriefing tools complement this educational process. Essentials of Marketing with Practice Marketing and Connect+ Access Cards, 13e William Perreault, Jr., Joseph Cannon, and E. Jerome McCarthy ISBN: Marketing Research Essentials of Marketing Research, 3e Joseph Hair, Jr, Mary Wolfinbarger, Robert Bush, and David Ortinau Published: 9/07/2012 ISBN: Essentials of Marketing Research concisely delivers an up-to-date review of a broad variety of marketing research topics. It takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. The 5

6 authors years of experience in real-world marketing research is evident throughout, from their thorough treatment of qualitative research (given short shrift in many other books) to their knowledgeable coverage of sample size rules-of-thumb, conducting a background literature review, and the importance of new market research tools and techniques. Essentials of Marketing Research gives students a strong command of market research principles, while being short enough to use alongside cases or projects. New Product Management New Products Management, 11e C. Merle Crawford and C. Anthony Di Benedetto Publishing: 4/11/2014 ISBN: Written with a managerial focus, New Products Management 11e by Crawford and Di Benedetto is useful to the practicing new products manager. Along with the management approach, the perspective of marketing is presented throughout which enables the text to have a balanced view. The authors aim to make the book increasingly relevant to its users as this revision is considered to be a new product. Many new examples, cases, and research along with the most current topics highlight the new edition of New Products Management. Product Design Product Design and Development, 5e Karl Ulrich and Steven Eppinger Published: 5/05/2011 ISBN: Treating such contemporary design and development issues as identifying customer needs, design for manufacturing, prototyping, and industrial design, Product Design and Development by Ulrich and Eppinger presents in a clear and detailed way a set of product development techniques aimed at bringing together the marketing, design, and manufacturing functions of the enterprise. The integrative methods in the book facilitate problem solving and decision making among people with different disciplinary perspectives, reflecting the current industry toward designing and developing products in crossfunctional teams. Retail Management Retailing Management, 9e Michael Levy, Barton Weitz and Dhruv Grewal Published: 11/22/2013 ISBN: The primary objective in the ninth edition of Retailing Management is to inform students about the exciting new developments in the retail industry. Retailing has evolved into a high tech, global, growth industry. Retailers like Wal- Mart, Home Depot, Amazon, Starbucks, and Kroger are some of the most admired and sophisticated businesses in the world. The developments in the industry are providing challenging and rewarding opportunities for students interested in retailing careers and companies supporting the retail industry such as IBM, Procter & Gamble, and Google. In preparing this edition, the authors focused on five important developments: (1) the use of big data and analytical methods for decision making, (2) the application of social media and smart phones for communicating with customers and enhancing their shopping experience, (3) the issues involved in utilizing a mobile channel and providing a seamless multichannel experience for customers, (4) the engagement in corporate social responsibility activities - the consideration of society when making business decisions, and (5) the impact of globalization on the retail industry. We are pleased to announce the addition of Professor Dhruv Grewal, The Toyota Chair of Commerce and Electronic Business, and Professor of Marketing at Babson College to the Retailing Management author team. Dhruv brings years of academic experience to the project, as evidenced by dozens of retailing-related articles that he has coauthored. He also co-edited the Journal of Retailing from 2001 to 2007 with Michael Levy, a close colleague and collaborator for over 20 years. Connect Plus Marketing with LearnSmart ISBN: Connect Marketing with LearnSmart ISBN: Selling Selling: Building Partnerships, 9e Stephen Castleberry and John Tanner Publishing: 10/25/2013 ISBN: Selling: Building Partnerships, 9e remains the most innovative textbook in the Selling course area today with its unique role plays and partnering skills which are critical skills for all business people. The authors emphasize throughout the text the need for salespeople to be flexible--to adapt their strategies to customer needs, buyer social styles, and relationship needs and strategies. This is followed by a complete discussion of how effective selling and career growth are achieved through planning and continual learning. This market-leading text has been updated to continue its relevance in the Selling market today just as it was twenty years ago. 6

7 Fundamentals of Selling, 13e Charles Futrell Published: 3/11/2013 ISBN: Fundamentals of Selling, 13e trains readers on a detailed, yet broad, step-by-step selling process that is universal in nature. Numerous sales personnel in the industry today have commented on how this marketleading textbook reflects what they do on sales calls with prospects and customers. The goal of Fundamentals of Selling has always been to demonstrate to students the order of steps within the selling process; provide numerous examples of what should be in each step; and show how the steps within the selling process interact with one another. Combined with up-to-date content and a strong ethical focus, the 13th edition of Fundamentals of Selling teaches sales the way a mentor would: with a strong, practical focus that puts the customer first. ABCs of Relationship Selling, 12e Charles Futrell Published: 10/19/2012 ISBN: ABC s of Relationship Selling 12e trains readers on a specific, yet generic, stepby-step selling process that is universal in nature. This edition presents a sales process or system in a logical sequence, more than any other text in the market: from planning and the approach, to closing and follow-up for exceptional customer service. The goal of this text has always been to demonstrate to students the order of steps within the selling process; provide numerous examples of what should be in each step; and how the steps within the selling process interact with one another. This market leader text brings a comfortable and familiar approach to the Selling discipline. Services Marketing Services Marketing, 6e Valarie Zeithaml, Mary Jo Bitner, and Dwayne Gremler Published: 3/12/2012 ISBN: Services Marketing, 6e, is written for students and businesspeople who recognize the vital role that services play in the economy and its future. The advanced economies of the world are now dominated by services, and virtually all companies view service as critical to retaining their customers today and in the future. This edition focuses on knowledge needed to implement service strategies for competitive advantage across industries. In addition to standard marketing topics (such as pricing), this text introduces students to entirely new topics that include management and measurement of service quality, service recovery, the linking of customer measurement to performance measurement, service blueprinting, customer cocreation, and cross-functional treatment of issues through integration of marketing with disciplines such as operations and human resources. Each of these topics represents pivotal content for tomorrow s businesses as they attempt to build strong relationships with their customers. Strategic Marketing Marketing Strategy: A Decision Focused Approach, 8e Orville Walker and John Mullins Published: 1/25/2013 ISBN: Marketing Strategy, 8e is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing s cross/ inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making. The eighth edition helps students integrate what they have learned about analytical tools and the 4P s of marketing within a broader framework of competitive strategy. Four key and relevant trends that are sweeping the world of marketing theory and practice are integrated throughout this new edition. Strategic Marketing, 10e David Cravens and Nigel Piercy Published: 6/21/2012 ISBN: Designed around the marketing strategy process with a clear emphasis on analysis, planning, and implementation, this text and casebook discusses the concepts and processes for gaining a competitive advantage in the marketplace. The new edition of Strategic Marketing uses a decision-making process to examine the key concepts and issues involved in analyzing and selecting strategies. Marketing strategy is considered from a total business perspective, examining marketing strategy beyond the traditional emphasis on marketing functions. The length and design of the book offer flexibility in the use of the text material and cases. New features and updated cases have made this text the most relevant text in the market today. 7

8 Digital Solutions McGraw- Hill Connect provides online presentation, assignment, and assessment solutions. It connects your students with the tools and resources they ll need to achieve success. Additionally, Connect/Connect Plus content (text, tools, and homework) can be fully integrated with your Blackboard course! McGraw- Hill ConnectPlus includes the full textbook as an integrated, dynamic ebook. Media, animation and assessments are merged with the text s narrative to engage students and improve learning and learning retention. See all Connect Products for Marketing at: subjects/business/marketing LearnSmart maximizes learning productivity and efficiency by identifying the most important learning objectives for each student to master at a given point in time. It knows when students are likely to forget specific information and revisits that content to advance knowledge from their short-term to long-term memory. Data driven reports highlight the concepts individual students - or the entire class are struggling. LearnSmart is proven to improve academic performance including higher retention rates and better grades. With Create you can easily rearrange chapters, combine material from other content sources, and quickly upload content you have written such as your course syllabus or teaching notes. Find the content you need in Create by searching through thousands of leading McGraw-Hill textbooks and arrange your book to fit your teaching style. Explore Create at Make your lectures available to your students 24/7 without changing anything about the way you teach! You speak 120 words per minute, while your students write only 20. This forces them to decide between listening or taking notes. With Tegrity Campus they no longer have to make that decision. Your students can engage in class discussion, listen more intently and retain more-- resulting in improved course performance. A simple one-click start/stop process automatically captures audio, PowerPoint s, all computer screens, videos and more. Students can access their instructors lectures anytime or anywhere. They can search the lectures using keywords; students can also use it to review a missed class, for an exam, or to complete their lecture notes. For more information, visit: tegritycampus.mhhe.com Whether you are searching for customized textbooks and supplements, a new curriculum, or online courses for an entire discipline or institution, McGraw-Hill Learning Solutions collaborates with you to deliver students-centered experiences that result in learning. To learn more, visit: learningsolutions.mhhe.com 8