Franklin Templeton Investments

Transcription

1 Sprint Proposal Franklin Templeton Investments January 18, 2018

2 BACKGROUND & CONTEXT Franklin Templeton, like a number of their asset manager peers, wants to look at the robo-advisor space to determine if it makes sense for them to participate, and if so, how. Franklin Templeton is one of the country s largest asset management firms and is exploring this emerging technology as a potential additional distribution arm for its products and services. They are seeking to gain insights from experts into this technology and how they might best utilize it in their business model going forward. Options include: enhance existing wealth manager channels by offering a robo-platform; leverage roboadvisors as another distribution channel; or monitor the space before committing. 2

3 3 OBJECTIVES 1 Identify the top trends and drivers behind the market development of robo-advisory. Discuss the frictions confronting wide adoption as well as potential accelerators. 2 Examine the scenario where Franklin Templeton monitors the developments before committing to robo-advisory. Examine the scenarios where Franklin Templeton utilizes roboadvisors either to enhance existing channels or develop new 3 channels. 4 Recommend the preferred approach to address the market with robo-advisors.

4 Facilitator Convetit will identify a lead facilitator who excels in problem definition, data distillation, and the development of actionable insights. 4 DESIRED EXPERTISE This person should be versed in the subject matter as well as have strong facilitation background and skills. The client will also have the ability to explore alternatives. A co-facilitator may also be selected based on relevant expertise. Participants Convetit will present a shortlist of candidates for final selection of 15 who may include: Wealth managers/financial advisors Financial journalists/bloggers who have covered this area Financial professionals with experience working with a robo advisor

5 TALENT SELECTION PROCESS 5 The host will select experts from a pool of candidates presented by Convetit based on expertise and response to a set of screening questions. These individuals are screened for any conflict of interest and agree to terms presented by Convetit, and any additional client terms. Daily participation is mandatory over the course of the engagement. Contributors will be remunerated for their time, and this fee is included in the total project cost.

6 An introductory tab will layout relevant foundational context, key definitions, and assumptions, to set a helpful foundation for the discussion. 6 PRIMARY QUESTION Franklin Templeton wants to explore the robo-advisor space to determine if and how this emerging technology fits with their business strategy. THEME 1: Trends and Drivers What is the competition doing with robo-advisors and why (wealth managers, asset managers, and startups)? What is driving the growth in the market and how sustainable is it? What un-met needs are the robo-advisors serving? How are human advisors reacting to possible dis-intermediation? THEME 2: Alternative 1 - Monitor Developments - SWOT If Franklin Templeton monitors the market before committing to robo-advisors, what would be the impact to revenue, market share, cost and brand? What would be the likely competitive response?

7 PRIMARY QUESTION Franklin Templeton wants to explore the robo-advisor space to determine if and how this emerging technology fits with their business strategy. THEME 3: Alternative 2 - Utilize Robo-Advisors - SWOT If Franklin Templeton uses robo-advisors to enhance existing channels (i.e., wealth managers), what would be the impact to revenue, market share, cost and brand? If Franklin Templeton uses robo-advisors to develop new channels (e.g., direct-toconsumers), what would be the impact to revenue, market share, cost and brand? THEME 4: Recommendation and Priority Which approach or combination of approaches is recommended and why? 7 What aspects of existing robo-advisors should Franklin Templeton emulate? Final open-ended question and surveys / 2x2 to be determined over course of week and opened on final day to draw consensus around key topics.

8 THE OUTPUTS The client should anticipate the following outputs from this process: 8 THE VALUE TO YOU A transparent and reliable process to include stakeholders for mutual understanding A daily review call and written summary. An Executive Summary outlining the recommendations A clear presentation that summarized all key findings THE IMPACT This process will result in a range of benefits: Develop better products that respond to your target market s needs: By listening to your core constituents more regularly, you will enable smarter products and services that ultimately perform better in the market. Cultivate trusting relationships: Develop a rapport with a base of external experts to engage time and time again. Foster better team work: By including your key internal stakeholders, your team will learn together and move ahead faster and with better execution. Own and repurpose the content: Our clients find their best marketing content comes from what their target market says here.

9 9 TIMING Projects typically take 12 business days from setup to packaged insights 5 Steps to Success: 1. Request an Advisory Board 2. Scoping and Sample Talent Call 3. Pre-Launch Call 4. Daily Touchpoint Calls 5. Draft Deliverable Review convet.it/success

10 TERMS OF THE ENGAGEMENT CONFIDENTIALITY All Confidential Information shall remain the exclusive property of the Engagement host/s, and neither Convetit nor any external participants shall have the right to use Confidential Information except as agreed to in writing. SECURITY Each invitee receives a unique invite link. To enter the discussion, each participant must first agree to a set of customizable terms of engagement. Hosts may also opt to upload a nondisclosure agreement. Both the client and facilitator maintain complete control of participant access, editing and deleting of content. 10 OWNERSHIP All content generated within the engagement is owned exclusively by the client. Convetit retains ownership of the meta data. GUARANTEE Once the project begins, Convetit guarantees that participants and facilitators will engage toward the objectives of the engagement as outlined in this document. Further, final deliverables will reflect the outputs stated. Terms provided on the site will apply unless otherwise agreed in writing:

11 TERMS OF THE ENGAGEMENT We agree to the scope, Convetit User Agreement Terms, and additional content enclosed. Our intention is to pursue/ deliver on the project described, should the right people (as outlined in this document) be presented to participate. Convetit Franklin Templeton 11 SIGNATURE SIGNATURE Ezra Gonzalez NAME January 18, 2018 DATE NAME DATE

12 HOW IT WORKS Convetit s unique science of engagement makes it easy for companies to assemble the right people (internally or externally) into moderated, online dialogues that yield intelligent and balanced insights. 12 Refine your problem statement with an expert facilitator Hand select top experts from scores of applicants Attend summary calls with your facilitator over the duration of the engagement Review and approve your custom designed summary report produced by Convetit Own your content: keep it, share it, repurpose it

13 Thank you Ezra Gonzalez