CDK Digital Marketing Websites Features Summary

Transcription

1 CDK Digital Marketing Websites Features Summary CDK Global is the largest global provider of integrated information technology and digital marketing solutions to the automotive retail industry. CDK's digital marketing, provides digital sanity to busy dealers with the world s most comprehensive, integrated suite of automotive digital marketing solutions. CDK's suite of digital marketing solutions and services helps dealers navigate the complexity of modern digital marketing, streamline shoppers paths to purchase and turn insights into car sales.

2 VW Digital Digital Core Audience Base Management Package $950/mo* $1650/mo* $2889/mo* Multi-Device Website Platform Drag and Drop Content Management System Expansive Widget Library Asset Scheduling Specials and Coupon Management New, Pre-owned, and Certified Vehicles Specials Fixed Operations Specials National OEM Incentives Integrated with Sales and Fixed Operations Specials Form Configuration Dealer Command Center--Fully Integrated Analytics Reporting Suite and Site Editor Call Tracking and Mobile Click-to-Call (150 minutes per month included) SEO Platform Tools Social Sharing Tools 3 rd Party Video Content Support (YouTube, Playlist, & Vimeo) eprice and Price Watch Unlimited Dealer Created Landing Pages Xtime Integration Fixed Operations Experience Inventory Management, Display Configuration & Merchandising Unlimited Vehicle Exports

3 Window Sticker Management Price Rule Changes Car Finder/Save Feature Vehicle Recommendation Tool Vehicle Showroom Industry Leading Technical Support Enhanced Design Options Video Merchandising (Pic2Vid with human voice & Professional Test Drives) Promotions Builder with Pop-up Coupon Engagement Map Integrated OEM Incentives Audience Insights Hero Rotator Enhancements VW ProCare Service Reputation Monitoring SEO Essentials Personalized smart widgets Suggestive Selling Audience Management Dynamic Personalization New & Used Car and Service Dept Audience Manager Audience Consultation *Setup fees waived for existing CDK customers transferring the same product to the new program. Setup for fees for new accounts vary, please contact your VDC for details.

4 Features Descriptions Multi-Device Website Platform CDK s flexible platform creates the optimal online showroom experience on any of your shoppers screens. Drag and Drop Content Management System Quickly and easily infuse your dealership s brand and message across each page on your site with CDK s library of widgets and content. Expansive Widget Library CDK s Widget Library provides a large selection of widgets that allows you to effectively market your specials and inventory across the entire platform. Widgets make it easy to customize your website and promote your dealership s brand and values to customers. Asset Scheduling Asset Scheduling allows you to define a start date and end date for automatically published creative and specials management. Specials and Coupon Management Create, manage, and measure performance of specials and coupons posted to your CDK website. New, Pre-owned, and Certified Vehicles Specials Create, manage, and measure performance of inventory specials posted to your CDK website Fixed Operations Specials Create, manage, and measure performance of Fixed Operations specials and coupons posted to your CDK website. National OEM Incentives Integrated with Sales and Fixed Operations Specials Manage and measure performance of national incentives integrated on your CDK website. Form Configuration With the CDK Website platform you have the ability to customize your lead forms to capture the information you need to turn your shoppers into buyers. Dealer Command Center--Fully Integrated Analytics Reporting and Site Editor We have the most powerful analytics tools in the industry that unlock real insights into your visitors, vehicles, and advertising campaigns. CDK will help you put all that data to work by serving your key audiences the best content in the critical moments to move them from shoppers to buyers. Dealer Command Center also gives you complete control over managing your site and inventory.

5 Call Tracking and Mobile Click-to-Call A key benefit of your CDK website is the ability to listen to, track and measure phone leads originating from your dealership s multi-channel website for both sales and service customers. Each website package includes 150 minutes per month.* *.10/minute after the 150 minutes included with the website are used SEO Platform Tools All CDK dealers benefit from our out-of-box, award winning SEO platform tools including built-in HTML 5, unique meta-tags for all pages, enhanced web page URLs and much more. Social Sharing Tool Allows you to showcase your dealership social media presence by displaying content from Facebook, Twitter, Google +, and more directly on your site. The widgets also let shoppers follow, like, favorite as well as conduct other social actions from within the widget. 3 rd Party Video Content Support through YouTube, Vimeo, Playlist, etc. You can easily place OEM, 3 rd party, or your own dealership s video content throughout your CDK website to help market your dealership s brand or enhance your marketing message. eprice and Price Watch eprice is a lead generator on your inventory pages that allows shoppers to request a special price on new, certified and used vehicles. Price Watch allows end users to subscribe to receive alerts when price changes on any vehicle in your inventory, and dealers receive a lead when the user signs up. Unlimited Dealer Created Landing Pages Quickly create and manage landing pages with full-control over content, navigation, URL structure, and SEO. Xtime Integration CDK has integrated the xtime Online Maintenance Menu and Online Service Scheduler to give you the tools to drive consumers into your service bays. Comprehensive Fixed Operations Customer Experience Your CDK website comes fully integrated with all of the tools and programs to help drive your Service and Parts business including: Schedule Service (xtime), Online Maintenance Menu, Competitive Pricing, Accessories, and Service and Parts Specials. Inventory Management, Display Configuration & Merchandising Our premium retail inventory merchandising pages are designed from in-market shopper feedback and are proven to drive VIN views which are predictive of sales.

6 Unlimited Inventory Exports Your online showroom inventory should always reflect what you have on your lot. With the CDK website platform, you ll always have accurate inventory available to your shoppers across the web. Window Sticker Management Your CDK website will come equipped with automatic window sticker integration for new inventory. Price Rule Changes Effectively manage your dealership s pricing with our price rule tools. These tools allow you to update pricing by vehicle category or VIN. Car Finder / Save Feature Allows your shoppers to save inventory searches and be notified when an inventory match is available at your dealership. Vehicle Recommendation Tool Vehicle Recommendation Tool allows your shoppers to compare similar vehicles to find the car that is the right fit for them. Vehicle Showroom Your shoppers are able to view vehicle options, photos, colors, similar vehicles and compare them side by side. Allows shoppers to sit in the car with VR360 views. Industry Leading Technical Support Your CDK Digital Marketing solutions are automatically monitored and supported by CDK Digital Marketing s award- winning support. Our teams of technical support representatives are dedicated to providing operations maintenance and monitoring, and responding to any technical question you have concerning CDK Digital Marketing s comprehensive suite of solutions. Enhanced Design Options Choose from a wide variety of website designs from the CDK Design Collection to ensure your website is both beautiful, functional and enables you to stand out from the competition. Video Merchandising (Pic2Vid with Human Voice & Professional Test Drives) Video merchandising is essential to being able to drive consumer engagement with your dealership s inventory. CDK provides the video tools you need including video reviews of new vehicles and inventory pic-to-video. Promo Builder with Pop-up Coupon Our exclusive, easy-to-use Promo Builder creates automated custom offer and generates more leads than any other singles source on your site.

7 Engagement Map See and understand exactly where users are clicking on your site, and make site changes to adapt the user behavior. Integrated OEM Incentives Fully automated integration of incentive data: 1) Shoppers have more visibility to cash and financial incentives available at the VIN level to help them in making their buying decision across all devices. 2) Integrated OEM cash incentives targeted at your region. Audience Insights Audience Insights provides a unique view of your website content, segmented by targeted audience, helping you understand what is working for whom to convert shoppers into buyers. This isn t heat mapping. This is real insight about content, creative, page position, engagement, hover time and all in relationship to your advertising campaigns. Hero Rotator Enhancements New header customization tools & hero rotator effects, including video embed, that will differentiate your brand and generate instant shopper engagement. ProCare Service ProCare provides a team of trusted advisors that maximize your digital presence with a strategy tailored to your specific needs. Skilled in digital marketing and the automotive industry, our experts will provide an unparalleled level of marketing expertise. ProCare is an extension of your team, dedicated marketers that will actively help you meet your business goals. Reputation Management Since most shoppers read reviews before they decide to do business with your dealership, knowing where you stand is critical. Our simple to use app and dashboard keeps your reputation at your fingertips so you can begin to manage what your audiences say online. SEO Essentials SEO Essentials broadens your search engine optimization strategy beyond the home page to include service, parts and accessories pages and model landing pages, leading to improved organic rankings and targeted traffic to your website. Personalized Smart Widgets Our smart widgets help make Dynamic Personalization possible. By leveraging data to make real-time decisions on what content to show a visitor based on their individual behavior, these widgets provide an experience specific to that shopper. Suggestive Selling You re the car expert. Help guide your online shoppers the same way you help those that walk on

8 your lot. Sometimes they just need a little persuasion to find the right car for them. Dynamically serve up the right messaging and visuals, in real time, to entice cross shoppers to switch to your brand and/or recommend comparable models that you want to move. Audience Insights Audience Insights provides a unique view of your website content, segmented by targeted audience, helping you understand what is working for whom to convert shoppers into buyers. This isn t heat mapping. This is real insight about content, creative, page position, engagement, hover time and all in relationship to your advertising campaigns. Dynamic Personalization Dynamic Personalization harnesses the vast amount of data captured in CDK s warehouses (the largest automotive data warehouse in the industry) to dynamically provide personalized journeys to your audiences in real time. That s right; you can now automatically let your website work for you to make an impact with each shopper. New and Used Car and Service Department Audience Manager Using data from our vast consumer warehouse including, DMA level data, Tier 3 data, 3rd Party Sites and even your manufacturer, our technology serves up the right messaging and content to in-market new car audiences that arrive at your website. Each experience is unique to that audience of one, delivered in the exact moment of interest based on previous behavior and predictions of future behavior. Audience Consult A customized consultation and strategy session driven by our team of digital marketing experts who work with you to execute a strategy that put your dealership and brand in front of the most profitable audiences.

9 A-la-carte Upgrades SEO SEO Essentials $499/mo + $499 setup SEO Essentials broadens your search engine optimization strategy beyond the home page to include service, parts, accessories and model pages, leading to improved organic rankings and targeted traffic to your website. Power SEO $999/mo + $999 setup All dealers want good search engine rankings and targeted traffic to all their profit centers. This requires both full site optimization and off-page optimization and the expertise to do it correctly and continuously. Let PowerSEO, our comprehensive fully-managed white glove service, do this for you. Power SEO Upgrade $499/mo + $499 setup This discounted, upgrade SEO package is available to our Core and Audience Management Package (AMP) customers, boosting the already existing SEO features found in Core and AMP and delivering all of the fully managed, white glove service included in the PowerSEO product. REPUTATION MANAGEMENT AND SOCIAL Social Media Management Essentials $499/mo + $499 setup A blog for your website, plus industry-leading reputation and social media management tools make it easy to manage your own online reputation and social strategy. Easy to use customer review and social dashboards, new review alerts and a mobile app simplify the process. Power Social Media Management* $1100/mo + $1100 setup Let us manage your reputation and social media strategy for you. All the industry-leading tools and technology of Essentials, plus an expert to assist with the review process, manage your presence in key social networks, and provide you with monthly strategy and reporting calls. 5 Star Digital Advertising *Requires Digital Advertising (DAP) $199/mo Leverage your excellent reputation and your stars in your digital advertising. *Requires Social Media Management Essentials

10 LIFECYCLE MARKETING Owner Marketing $1,999/mo + $1,499 setup The customer information in your DMS is priceless and Cobalt Owner Marketing can help you maximize its value. We leverage the power of marketing to reach your customers with targeted campaigns. We deliver the right message at the right time- based on where each customer is in their journey. This solution includes tools such as custom campaigns, close-loop reporting, dedicated marketing specialist and CSI surveys. Owner Marketing Plus $2,599/mo + $1,799 setup Same as Owner Marketing, but for dealerships with 4+ brands. Owner Marketing Service Essentials $1,199/mo Our scaled down Owner Marketing Solution that still includes tools such as custom campaigns, closeloop reporting and CSI surveys. Owner Marketing Service Essentials Plus $1,449/mo Same as Owner Marketing Service Essentials, but for dealerships with 4+ brands Owner Marketing Append $1,499 setup (required with Owner Marketing and Service Essentials) CDK can enhance your customer data with by appending the customers address allowing you to effectively market to them. Owner Marketing Plus Append $1,799 setup (required with Owner Marketing Plus and Service Essentials Plus) CDK can enhance your customer data with by appending the customers address allowing you to effectively market to them. Owner Marketing Extended Use License $149/mo (required with Owner Marketing, Service Essentials and Plus Solutions) Download your list directly from the UI to take full advantage of your appended

11 ADDITIONAL SERVICES Audience Optimization Service $599/mo + $599 setup Let our experts help you leverage Audience Insights to improve conversion throughout your website by helping you dig deep into what is driving action on your site. Our experts use these insights to build, place and tag content on your site to drive even more engagement and conversion. (Includes 5 optimization activities per quarter) MOBILE Mobile Sync (5 licenses) $25/mo Respond to consumer requests quickly, even while away from your desk with mobile sync access , calendar and contacts on the go. Mobile Sync (20 licenses) $80/mo Respond to consumer requests quickly, even while away from your desk with mobile sync access , calendar and contacts on the go. MISCELLANEOUS Jump Site $75/mo + $250 setup This solution allows you to route all traffic for your dealership brand to one place and let your customer choose the website they are looking to shop. Video $350/mo + $350 setup Our Video Merchandising provides visual solutions for your new, used and World Auto inventory. Media Tracker $10/mo + $80 setup Media Tracker is a call management solution designed to track and follow up on phone leads resulting from the dealership s marketing activities. Call Tracking Minutes $0.10 Get the most out of your call management solution with additional minutes. Domain Name Hosting $100 setup Domain name hosting. Hosting (25 GB) $2/mo per + $5 setup Our premium solution caters to your dealership s needs with our secure hosting service. Custom Aliases (includes 10) $10/mo per + $75 setup

12 Create your own alias specific to your dealership. Additional Inventory Location $199/mo + $500 setup CDK helps you set up a secondary inventory location.