June 2015 LUXURY GOODS RESEARCH PRESENTATION

Size: px
Start display at page:

Download "June 2015 LUXURY GOODS RESEARCH PRESENTATION"

Transcription

1 June 2015 LUXURY GOODS RESEARCH PRESENTATION

2 2 293 RESPONDENTS 389 RESPONDENTS 180 RESPONDENTS 199 OTHERS RESPONDENTS ABOUT THE RESPONDENTS TOTAL RESPONDENTS: 1,061 MALE: 86% FEMALE: 14% 80,000 /$100,000+ HH INCOME: 76% 200,000/$250,000+ HH INCOME: 33% CLICK TO ADD SIGNPOST Click to add source

3 AGENDA 3 Trends A Diverse Customer Base Brand Rankings

4 DIGITAL NOW IMPACTS NEARLY HALF OF ALL LUXURY PURCHASES 4 Less than 10% of luxury purchases are done online but this is growing at 25-30% a year The digital impact will likely increase as mobile penetration increases and Millennials become the majority of luxury customers. McKinsey and the Altagamma Foundation Digital Luxury Experience Report 2013 / Google Insights - How Affluent Shoppers Buy Luxury Goods

5 HOW DOES DIGITAL IMPACT RELATIONSHIPS WITH LUXURY BRANDS? 5 Luxury brands have followed customers into the digital world giving customers access to more information than ever before and giving brands access to new customers.

6 THE RISING MIDDLE CLASS PRESENTS NEW LUXURY CONSUMERS 6 % Luxury Market from Asia Pacific, Latin America, and the Middle East and Africa 25% The 15 fastest growing emerging markets will provide 90% of the growth in consumption of luxury goods in the next 10 years (led by China) 19% 9% Source: Euromonitor, Deloitte Global Powers of Luxury Goods 2014, Economist Special Report Luxury Goods 2014

7 7 Mature Consumers (Elites in developed countries) The traditional luxury customers. The Americas had the strongest YoY growth at 6% in 2014 Bain Luxury Goods Report 2014 Defined as based in North America or Europe and age 35+ The Rising Middle Class The number of big-city households in emerging markets with incomes of more than $70k per year to triple by McKinsey Defined as those based in Asia (India, Hong Kong, Singapore and Thailand) Millennials By 2026,they will be the main consumers of luxury - Unity Marketing Defined as under age 35

8 Mature Consumers (Elites in developed countries) The traditional luxury customers. The Americas had the strongest YoY growth at 6% in 2014 Bain Luxury Goods Report 2014 Defined as based in North America or Europe and age 35+

9 EXPERIENCING OVER OWNING 9 Imagine you were given some money to treat yourself to one thing, which of the following would most appeal to you? 69% 19% 11% A trip to an exotic location or an activity you've wanted to try A new technology product such as a smartphone, tablet or TV A fashion item: apparel, jewellery, watch or other accessory The Economist Group Luxury Goods Survey 2014 MATURE CONSUMERS

10 THEY PREFER BRAND-RELATED EXPERIENCES OVER PRODUCT-RELATED ONES 10 Which of the following experiences are of most interest to you from luxury brands? Stories about the brand in video or print/online editorial Videos showing how the product is made 37% 36% Exclusive in-store events or pop-up events Early access to products 29% 28% Interactive online features such as the ability to design custom/bespoke products 19% An opportunity to meet the brand's designer Fashion shows featuring the brand's products Other (please specify) 11% 10% 14% Implication: Deliver experiences that integrate the brand s story while giving customers an experience that forms part of their identity The Economist Group Luxury Goods Survey 2014 MATURE CONSUMERS

11 Source:

12 The Rising Middle Class The number of big-city households in emerging markets with incomes of more than $70k per year to triple by McKinsey Defined as those based in Asia (India, Hong Kong, Singapore and Thailand)

13 IN CHINA, CONSUMERS USE LUXURY TO SHOW THEY VE MADE IT 13 Majority of luxury products bought by the Chinese are purchased outside of the country 82% of Chinese travellers said shopping was a crucial part of their travel plans The Economist Explains: China's addiction to luxury goods RISING MIDDLE CLASS

14 RESPONDENTS IN ASIA ARE MORE DRIVEN BY CONSPICUOUS CONSUMPTION 14 To what extent do you agree with these statements about why you buy luxury goods? Luxury goods help show off my personal taste and style 32% 30% 52% Asia I want to associate myself with certain brands 22% 31% 47% Europe North America Owning products from luxury brands helps me stand out from the crowd 21% 25% 37% 0% 10% 20% 30% 40% 50% 60% The Economist Group Luxury Goods Survey 2014 RISING MIDDLE CLASS

15 EXCLUSIVITY IS HUGELY IMPORTANT 15 How important is it for luxury companies to offer you experiences that are only available to a select number of customers? 66% Asia Very/somewhat important 41% Europe North America 37% 0% 10% 20% 30% 40% 50% 60% 70% The Economist Group Luxury Goods Survey 2014 RISING MIDDLE CLASS

16 THE CHINESE ARE BECOMING MORE OPEN TO TRYING NEW BRANDS 16 70% of Chinese consumers are likely to try different brands and styles Nearly 45% of respondents plan to buy more emerging luxury brands in the next three years - Bain & Company s 2014 China Luxury Market Study *Source: Bain & Company s 2014 China Luxury Market Study RISING MIDDLE CLASS

17 IN ASIA, THEY ARE MORE OPEN TO TRYING NEW BRANDS 17 88% Asia Europe North America 79% 79% I am open to purchasing a product from a brand I have not previously owned The Economist Group Luxury Goods Survey 2014 RISING MIDDLE CLASS

18 THEY CARE ABOUT THE BRAND S STORY BUT EXCLUSIVITY IS EQUALLY IMPORTANT 18 Which of the following experiences are of most interest to you from luxury brands? Stories about the brand in video or print/online editorial 48% Videos showing how the product is made Exclusive in-store events or pop-up events Early access to products 36% 39% 39% Interactive online features such as the ability to design custom/bespoke products An opportunity to meet the brand's designer Fashion shows featuring the brand's products 18% 21% 19% Other (please specify) 3% Implication: As luxury is a success symbol for this audience, established luxury brands can use their heritage as a point of differentiation that emerging luxury labels can t match. This differentiation provides exclusivity that this audience can appreciate and view as a status symbol. The Economist Group Luxury Goods Survey 2014 RISING MIDDLE CLASS

19 Source:

20 Millennials By 2026,they will be the main consumers of luxury - Unity Marketing Defined as under age 35

21 MILLENNIALS DRIVEN BY THE VALUES OF LUXURY BRANDS 21 79% 67% I enjoy reading about the history behind the brand Millennials Older generation The Economist Group Luxury Goods Survey 2014 MILLENNIALS

22 LUXURY REPRESENTS WHO MILLENNIALS WANT TO BE 22 To what extent do you agree with these statements about why you buy luxury goods? Luxury goods are special and wearing them makes me feel good 51% 62% Millennials I feel successful when I buy luxury goods 34% 56% Older generation I want to associate myself with certain brands 29% 48% Implication: A luxury brand s story can be used as a way to spark aspiration for this audience. By showing what the brand stands for and its passions, Millennials can relate to these values and adopt it to their own lifestyle. The Economist Group Luxury Goods Survey 2014 MILLENNIALS

23

24 BRAND NARRATIVE IS MORE IMPORTANT THAN EVER 24 Insights What it means Mature customers Mature customers are valuing luxury experiences over products but the brand s story behind the experience is still important. Deliver experiences that integrate the brand s story while giving customers an experience that forms part of their identity. Rising middle class Luxury means that they ve made it but as they become more knowledgeable about the market, they are open to trying emerging label brands. Established luxury brands can use their heritage as a point of differentiation that emerging luxury labels can t match which provides the exclusivity and status this audience seeks. Millennials A luxury brand s values are important to this audience because these values are symbolic of who this audience aspires to be. Telling the story of what the brand stands for can relate to the lifestyle that Millennials aspire to live in the future.

AFFLUENT ASIA LAUNCH Ipsos.

AFFLUENT ASIA LAUNCH Ipsos. AFFLUENT ASIA LAUNCH 2018 1 2018 Ipsos. Gender-balanced, highly educated, high income Europe APAC US Average Age 48 41 45 Mean personal Income (annual) 53,025 33,123 154,000 Male 58% 48% 52% Female 42%

More information

REACHING THE WE, MORE, NOW GENERATION THE RISE OF MILLENNIALS ( ) ACROSS ASIA

REACHING THE WE, MORE, NOW GENERATION THE RISE OF MILLENNIALS ( ) ACROSS ASIA REACHING THE WE, MORE, NOW GENERATION THE RISE OF MILLENNIALS (1977-1995) ACROSS ASIA Eva Ng Vice President, Nielsen Greater China August 25, 2016 MILLENNIALS REPRESENT ¼ WORLD POPULATION AND WILL DOMINATE

More information

Business Elite Study. Executive Summary. About the 2011 BE: USA survey. To media agency executives, media directors and all media committees.

Business Elite Study. Executive Summary. About the 2011 BE: USA survey. To media agency executives, media directors and all media committees. April 23, 2012 # 7398 To media agency executives, media directors and all media committees. Business Elite Study The following Executive Summary was supplied exclusively to the 4A s by Ipsos MediaCT, and

More information

China Strategy. HUGO BOSS Investor Day Mr. Gareth Incledon, Managing Director China Hong Kong, November 26, 2013

China Strategy. HUGO BOSS Investor Day Mr. Gareth Incledon, Managing Director China Hong Kong, November 26, 2013 HUGO BOSS Investor Day 2013 China Strategy Mr. Gareth Incledon, Managing Director China Hong Kong, November 26, 2013 Investor Day 2013 // China Strategy HUGO BOSS November 26, 2013 2 / 34 Agenda HUGO BOSS

More information

Global Commerce Review. South East Asia, Q1 2018

Global Commerce Review. South East Asia, Q1 2018 Global Commerce Review South East Asia, Q1 2018 Key Findings Today's shoppers are active across all browsing environments, and they're buying more on-the-go. Optimizing your app lets you connect with more

More information

The Indian Digital Traveler Research. November 2017

The Indian Digital Traveler Research. November 2017 The Indian Digital Traveler Research November 2017 Introduction CEO foreword Travelport s Global Traveler survey is rich with insights and stories about the modern traveler. The findings demonstrate the

More information

January 2016 MILLENNIALS AND DRIVING (USA)

January 2016 MILLENNIALS AND DRIVING (USA) January 2016 MILLENNIALS AND DRIVING (USA) THE NATION S LARGEST GENERATION IS DRIVING LESS 2 Comparing Millennials today (2009) vs. Gen X 20 years ago (1995) Young people this age who were employed in

More information

Global Commerce Review

Global Commerce Review Global Commerce Review Key Findings Today s shoppers are active on all browsing environments, they don t stay in walled gardens, and they re buying more on-the-go. Optimizing your app lets you connect

More information

Evolution of Social Commerce in Asia. Ayaz Akhtar, Country Manager Hong Kong, SSI

Evolution of Social Commerce in Asia. Ayaz Akhtar, Country Manager Hong Kong, SSI Evolution of Social Commerce in Asia Ayaz Akhtar, Country Manager Hong Kong, SSI Agenda #From Like to Buy #System of Trust Generation X 1966 to 1980 Generation Y 1981 to 1995 Generation Z 1996 to 2001

More information

Global Commerce Review. Netherlands, Q1 2018

Global Commerce Review. Netherlands, Q1 2018 Global Commerce Review Netherlands, Q1 2018 Key Findings Today's shoppers are active across all browsing environments, and they're buying more on-the-go. Optimizing your app lets you connect with more

More information

Global Commerce Review. Spain, Q3 2017

Global Commerce Review. Spain, Q3 2017 Global Commerce Review Spain, Q3 2017 Key Findings Today s shoppers are active on all browsing environments, they don t stay in walled gardens, and they re buying more on-the-go. Optimizing your app lets

More information

Germany 2015 mobile retail trends

Germany 2015 mobile retail trends Germany 2015 mobile retail trends Foreword foreword With more than 51 million (94% of internet users aged 14+) digital consumers in 2014, Germany undoubtedly is in the premier league of worlds most sophisticated

More information

VIETNAM CONSUMER CONFIDENCE ENDED 2017 ON A HIGH NOTE

VIETNAM CONSUMER CONFIDENCE ENDED 2017 ON A HIGH NOTE Media Relations: vietnaminfo@nielsen.com VIETNAM CONSUMER CONFIDENCE ENDED 2017 ON A HIGH NOTE VIETNAM, 29 MARCH 2018 Despite decreasing 1 point to 115 points compared to the previous quarter, Vietnamese

More information

Marketing across Canada s multicultural landscape? New research from MediaCom Canada reveals what you need to know

Marketing across Canada s multicultural landscape? New research from MediaCom Canada reveals what you need to know Marketing across Canada s multicultural landscape? New research from MediaCom Canada reveals what you need to know Published December 2017 Opportunities to reach Canada s expanding audience of culturally

More information

From Brand Loyalty To Brand Enthusiasm

From Brand Loyalty To Brand Enthusiasm IBM Institute for Business Value & Global Consumer Products Industry Presenter: Jez Bassinder From Brand Loyalty To Brand Enthusiasm How today s consumers want to engage with your brand Food & Drink Innovation

More information

Consumer Travel Insights by STR. Perceptions of Destinations

Consumer Travel Insights by STR. Perceptions of Destinations Consumer Travel Insights by STR Perceptions of Destinations Introduction Seeing new places, having original and authentic experiences, and simply relaxing, were identified as key factors influencing the

More information

Global Luxury Market The evolving consumer. Vladimir Biryukov, Partner 22 September 2015

Global Luxury Market The evolving consumer. Vladimir Biryukov, Partner 22 September 2015 Global Luxury Market The evolving consumer Vladimir Biryukov, Partner 22 September 2015 Luxury consumer is changing 2 Impulse is driving decision Main reason for purchasing (UK luxury consumers) Impulse

More information

Melissa Burckhardt. Manager Membership Relations PATA

Melissa Burckhardt. Manager Membership Relations PATA Melissa Burckhardt Manager Membership Relations PATA WHAT S THE DEAL WITH MILLENNIALS? Born between 1980 and 2000 Tech savvy Health buffs Conscious global citizens Civic-minded Avid fans of the sharing

More information

How Affluent Shoppers Buy Luxury Goods

How Affluent Shoppers Buy Luxury Goods Ipsos MediaCT The Media, Content and Technology Research Specialists How Affluent Shoppers Buy Luxury Goods A Global View What we wanted to know How do shoppers use digital to research and buy luxury products?

More information

- cosmetics & high-end fragrances -

- cosmetics & high-end fragrances - - cosmetics & high-end fragrances - May 2013 AGENDA 2 AGENDA 3 THE AMBITION OF A DEDICATED STUDY A new international study, building on previous learning. How do Global Shoppers associate travelling and

More information

VIETNAM CONSUMER CONFIDENCE INDEX OF THE FIRST QUARTER IN 2018 REACHED A NEW ALL-TIME HIGH OF 124 POINTS

VIETNAM CONSUMER CONFIDENCE INDEX OF THE FIRST QUARTER IN 2018 REACHED A NEW ALL-TIME HIGH OF 124 POINTS Contact: vietnaminfo@nielsen.com VIETNAM CONSUMER CONFIDENCE INDEX OF THE FIRST QUARTER IN 2018 REACHED A NEW ALL-TIME HIGH OF 124 POINTS Increasing 9 points compared to the last quarter of 2017 on the

More information

The Guardian. Media Kit 2018

The Guardian. Media Kit 2018 Media Kit 2018 at a glance Understand our scale, reach and influence Ahead of the competition in the UK We are social Monthly cross-platform readership among quality newsbrands 24.6m 25.2m 22m 8.1m 7.9m

More information

SUMMARY FLAGSHIP REPORT Q3

SUMMARY FLAGSHIP REPORT Q3 GWI SOCIAL 1 GWI Social GlobalWebIndex s flagship report on the latest trends in social media SUMMARY FLAGSHIP REPORT Q3 2017 www.globalwebindex.net Introduction Content GWI Social provides the most important

More information

Enhance your Customer Service by Addressing Generational Communication Preferences ROSE SCHAFFER MS, RN

Enhance your Customer Service by Addressing Generational Communication Preferences ROSE SCHAFFER MS, RN Enhance your Customer Service by Addressing Generational Communication Preferences ROSE SCHAFFER MS, RN Goal for today Discover effective ways to communicate with customers by adapting generational styles

More information

Reaching travellers with Social Media

Reaching travellers with Social Media Reaching travellers with Social Media Eyefortravel TDS Conference Singapore, May 10 th 2012 Jurik Auer Online Sales, Marketing and Mobile Services Asia & Pacific Has marketing changed completely in the

More information

Mobile Audience Insights Report. Q Spotlight on Retail

Mobile Audience Insights Report. Q Spotlight on Retail Mobile Audience Insights Report Q2 2014 Research Overview Mobile Path to Purchase Trends...2-5 Mobile Ad Influences on Consumer Behavior...6-7 Mobile Ad Effectiveness: LCI Analysis...8 Retail Consumer

More information

LUXURY GOODS WORLDWIDE MARKET STUDY, SPRING 2018 CLAUDIA D ARPIZIO FEDERICA LEVATO

LUXURY GOODS WORLDWIDE MARKET STUDY, SPRING 2018 CLAUDIA D ARPIZIO FEDERICA LEVATO LUXURY GOODS WORLDWIDE MARKET STUDY, SPRING 2018 CLAUDIA D ARPIZIO FEDERICA LEVATO PERSONAL LUXURY GOODS: AFTER 2016 STAGNATION, THE MARKET EXPERIENCED A HEALTHIER NEW NORMAL IN 2017 SORTIE DU TEMPLE DEMOCRATIZATION

More information

The Global Luxury market is worth 1.5 trillion

The Global Luxury market is worth 1.5 trillion The Global Luxury market is worth 1.5 trillion Luxury market ( B, 2015 retail value @current) 2,000 Personal luxury (323 B) Experiential luxury (522 B) Cars & Yachts (404 B) Others (284 B) 1,500 P&E 1

More information

Affluent Insights 2016 Asian Luxury Travel Report. - The Pulse of the Asian Traveler. Market: Japan

Affluent Insights 2016 Asian Luxury Travel Report. - The Pulse of the Asian Traveler. Market: Japan Affluent Insights 2016 Asian Luxury Travel Report - The Pulse of the Asian Traveler Market: Japan Affluent Insights Report Summary: 2016 Japan Travel Consumer Report In a recent report by CNBC, Credit

More information

ALIVE MEDIA GROUP Creativity, community and conversation in the heartland.

ALIVE MEDIA GROUP Creativity, community and conversation in the heartland. ALIVE MEDIA GROUP Creativity, community and conversation in the heartland. ALIVE Magazine ALIVEmag.com Relationship-Driven Marketing Solutions Creative Services 2017 MEDIA KIT We tell stories about interesting

More information

Social Animals on the Move in Asia

Social Animals on the Move in Asia Social Animals on the Move in Asia A social media & mobile perspective Firefly illuminates With the opportunity for consumers to be increasingly connected via their mobile handset, as opposed to their

More information

2018 DIGITAL MEDIA KIT PRINT MEDIA KIT ALSO AVAILABLE 2018 MEDIA KIT. JETSETMAG.COM

2018 DIGITAL MEDIA KIT PRINT MEDIA KIT ALSO AVAILABLE 2018 MEDIA KIT. JETSETMAG.COM JETSETMAG.COM 2018 DIGITAL MEDIA KIT PRINT MEDIA KIT ALSO AVAILABLE A Wealth of Opportunities The Global Leader in Digital Advertising for the Luxury Market Jetsetmag.com offers exclusive access to an

More information

Turn on AMC vs. Game of Thrones on HBO Insight Report on Intended Viewer Comparison

Turn on AMC vs. Game of Thrones on HBO Insight Report on Intended Viewer Comparison Turn on AMC vs. Game of Thrones on HBO Insight Report on Intended Viewer Comparison April 4, 2014 About this Insight Report CivicScience developed this report using our InsightStore solution an online

More information

Engaging the Asian Millionaire Traveller. Agility Affluent Insights Summary Report ILTM Asia Shanghai 5 th June 2017

Engaging the Asian Millionaire Traveller. Agility Affluent Insights Summary Report ILTM Asia Shanghai 5 th June 2017 Engaging the Asian Millionaire Traveller Agility Affluent Insights Summary Report ILTM Asia Shanghai 5 th June 2017 1 Contents About Agility 3 Introduction to the Report 4 Travel Frequency and Preferences

More information

McKinsey iconsumer China 2016 survey How savvy, social shoppers are transforming e-commerce

McKinsey iconsumer China 2016 survey How savvy, social shoppers are transforming e-commerce McKinsey iconsumer China 2016 survey How savvy, social shoppers are transforming e-commerce McKinsey Digital April 2016 Kevin Wei Wang Alan Lau Fang Gong April 2016 McKinsey iconsumer China 2016 survey

More information

JUSTLUXE THE AFFLUENT LIFESTYLE GUIDE SPECIALIZING IN THE CREATION OF CUSTOMIZED MARKETING SOLUTIONS FOR PREMIUM BRANDS

JUSTLUXE THE AFFLUENT LIFESTYLE GUIDE SPECIALIZING IN THE CREATION OF CUSTOMIZED MARKETING SOLUTIONS FOR PREMIUM BRANDS JUSTLUXE THE AFFLUENT LIFESTYLE GUIDE Since its inception in 2004, has grown to become the largest affluent lifestyle site on the Web with more than 800,000 Unique Visitors/Month, generating more than

More information

Global Commerce Review

Global Commerce Review Global Commerce Review Key Findings. Today s shoppers are active on all browsing environments, they don t stay in walled gardens, and they re buying more on-the-go. Optimizing your app lets you connect

More information

Global Commerce Review. France, Q3 2017

Global Commerce Review. France, Q3 2017 Global Commerce Review France, Q3 2017 Key Findings Today s shoppers are active on all browsing environments, they don t stay in walled gardens, and they re buying more on-the-go. Optimizing your app lets

More information

Indian Consumer Market. a change from pyramid to sparkling diamond

Indian Consumer Market. a change from pyramid to sparkling diamond Indian Consumer Market a change from pyramid to sparkling diamond Indian Consumer Market a change from pyramid to sparkling diamond India s ascendance as an economic power to reckon with, has forced the

More information

Marketing to Shoppers. How Shoppers Use Technology And The Implications For Cosmetic Brand Marketing

Marketing to Shoppers. How Shoppers Use Technology And The Implications For Cosmetic Brand Marketing Marketing to Shoppers How Shoppers Use Technology And The Implications For Cosmetic Brand Marketing www.engageconsultants.com facebook.com/engagetheexperts twitter.com/shopperexperts We have worked with

More information

media kit 2007 LuxéMont is a community of websites that is singularly focused on the wealthy consumer s wants, needs, opinions and expectations.

media kit 2007 LuxéMont is a community of websites that is singularly focused on the wealthy consumer s wants, needs, opinions and expectations. www.luxémont.com www.justluxé.com www.luxévegas.com www.dailyluxé.com www.luxévideo.com media kit 2007 LuxéMont is a community of websites that is singularly focused on the wealthy consumer s wants, needs,

More information

ecommerce Market Update

ecommerce Market Update ecommerce Market Update Growth fuelled by Fashion Fashion is a key driver of online shopping in 2017. This update provides valuable insights into the and an exclusive view from Beginning Boutique. Fashion

More information

TARGETING LOW & HIGH INCOME CONSUMERS AT RETAIL

TARGETING LOW & HIGH INCOME CONSUMERS AT RETAIL TARGETING LOW & HIGH INCOME CONSUMERS AT RETAIL THERE ARE MANY WAYS FOR MARKETERS TO SEGMENT THEIR AUDIENCE: Age, gender, interest and location being quite common. That said, consumer behavior weighs heavily

More information

METAPACK: DELIVERING CONSUMER CHOICE. A deep dive into how consumer demand is shaping the delivery landscape

METAPACK: DELIVERING CONSUMER CHOICE. A deep dive into how consumer demand is shaping the delivery landscape METAPACK: DELIVERING CONSUMER CHOICE A deep dive into how consumer demand is shaping the delivery landscape CONTENTS Contents 4 6 8 10 12 14 16 18 20 22 Better Choice Loyalty Through Delivery Fast, Free

More information

Attitude towards luxury and purchasing habits

Attitude towards luxury and purchasing habits Attitude towards luxury and purchasing habits Results of the survey Milan, March 2017 Status used to be about the possession of certain objects. Now,somany people have somuch. The result? Status has become

More information

The SMB Guide to Digital Advertising for the Holidays. Adadyn Academy

The SMB Guide to Digital Advertising for the Holidays. Adadyn Academy Adadyn Academy The SMB Guide to Digital Advertising for the Holidays A white paper from Adadyn featuring new consumer research and programmatic insights for midsize retail marketers. Contents THE CHANGING

More information

TRAVEL MEDIA ANYTIME, ANYWHERE ONLINE, MOBILE & IN-FLIGHT

TRAVEL MEDIA ANYTIME, ANYWHERE ONLINE, MOBILE & IN-FLIGHT TRAVEL MEDIA ANYTIME, ANYWHERE ONLINE, MOBILE & IN-FLIGHT MEDIA KIT 2016-2017 Reach Top Business & Leisure Travelers TRAVEL MEDIA, ANYTIME, ANYWHERE ONLINE, MOBILE & INFLIGHT We reach top business & leisure

More information

China s Economic Dip Is Moving Shoppers Online

China s Economic Dip Is Moving Shoppers Online China s Economic Dip Is Moving Shoppers Online McKinsey Digital October 205 Alan Lau Nicolas Leung October 205 China s Economic Dip Is Moving Shoppers Online Alan Lau Nicolas Leung INTRODUCTION Fear

More information

Consumers Confirm Loyalty to Retailers, Product-Brands Shopper Interaction and Company Ties Boosted at Physical Locations

Consumers Confirm Loyalty to Retailers, Product-Brands Shopper Interaction and Company Ties Boosted at Physical Locations Consumers Confirm Loyalty to Retailers, Product-Brands Shopper Interaction and Company Ties Boosted at Physical Locations July 7, 2017 HIGHLIGHTS FROM ICSC S PRODUCT-BRAND PREFERENCE AND RETAILER LOYALTY

More information

Global Commerce Review. Brazil, Q1 2018

Global Commerce Review. Brazil, Q1 2018 Global Commerce Review Brazil, Q1 2018 Key Findings Today's shoppers are active across all browsing environments, and they're buying more on-the-go. Optimizing your app lets you connect with more of today's

More information

A multi-platform digital lifestyle brand aimed at constantly connected ABC1 female millenials

A multi-platform digital lifestyle brand aimed at constantly connected ABC1 female millenials MEDIA PACK 2015 A multi-platform digital lifestyle brand aimed at constantly connected ABC1 female millenials T he Debrief delivers a distinct mix of tailored content that mirrors the behaviour of the

More information

Global Commerce Review

Global Commerce Review Global Commerce Review Key Findings Today s shoppers are active on all browsing environments, they don t stay in walled gardens, and they re buying more on-the-go. Optimizing your app lets you connect

More information

Global Economic Crisis and Consumer Confidence in Asia/Pacific

Global Economic Crisis and Consumer Confidence in Asia/Pacific Knowledge Leadership Global Economic Crisis and Consumer Confidence in Asia/Pacific MasterCard Worldwide Insights 4Q MasterCard Worldwide Insights MasterCard Worldwide A Global Knowledge Leader MasterCard

More information

DarasDesign.com. Marketing Strategies for Millennials and the Next Generation Page 2

DarasDesign.com. Marketing Strategies for Millennials and the Next Generation Page 2 Marketing Strategies for Millennials and the Next Generation 828-308-6616 Marketing Strategies for Millennials and the Next Generation Page 2 All contents copyright 2016 by Dara s Design. All rights reserved.

More information

2. Differences in Preferences across China s Economic Tiers

2. Differences in Preferences across China s Economic Tiers 2. Differences in Preferences across China s Economic Tiers page 1 Tier 1 and 2 Cities page 2 Urban Life in Tier 1 and 2 Cities Families live in high rise apartments (condos) Apartments (condos) are small

More information

How To Spend It Media Kit 2018

How To Spend It Media Kit 2018 How To Spend It Media Kit 2018 Introduction Distributed globally with the Financial Times, How To Spend It is a glossy lifestyle magazine and the ultimate in luxury reading for a discerning, high net worth,

More information

South Korean International Traveller & Shopper Report 2015

South Korean International Traveller & Shopper Report 2015 Report 2015 CiR Research South Korean Nationality Study Nationality Study 2015 Counter Intelligence Retail (CiR) 2015 This report is registered to the individual licensee Copying or other distribution

More information

ONLINE, MOBILE & IN-FLIGHT ANYTIME, ANYWHERE MEDIA KIT TRAVEL MEDIA

ONLINE, MOBILE & IN-FLIGHT ANYTIME, ANYWHERE MEDIA KIT TRAVEL MEDIA TRAVEL MEDIA ANYTIME, ANYWHERE ONLINE, MOBILE & IN-FLIGHT MEDIA KIT 2016-2017 Purpose of travel for business: 73% Median Household net worth: $409K Passengers aged 25-54 Avg Household Income: 57% $200K+

More information

NEW PUBLICATION. Penetrating the Chinese Outbound Tourism Market. Successful Practices and Solutions

NEW PUBLICATION. Penetrating the Chinese Outbound Tourism Market. Successful Practices and Solutions NEW PUBLICATION Penetrating the Chinese Outbound Tourism Market Successful Practices and Solutions Penetrating the Chinese Outbound Tourism Market Successful Practices and Solutions Released : August 2017

More information

GLOBAL VIDEO-ON- DEMAND (VOD)

GLOBAL VIDEO-ON- DEMAND (VOD) GLOBAL VIDEO-ON- DEMAND (VOD) HOW WORLDWIDE VIEWING HABITS ARE CHANGING IN THE EVOLVING MEDIA LANDSCAPE MARCH 2016 A CHANGING VIDEO-VIEWING LANDSCAPE Nearly two-thirds of global respondents say they watch

More information

International Business for A2: Questions and Answers. Alan Hewison

International Business for A2: Questions and Answers. Alan Hewison International Business for A2: Questions and Answers Alan Hewison Published by Anforme Ltd., Stocksfield Hall, Stocksfield, Northumberland, NE43 7TN Tel: 01661 844000 Fax: 01661 844111 e-mail: anforme@aol.com

More information

UNWTO Award for Innovation. Measuring Managing Designing Visitor Experience

UNWTO Award for Innovation. Measuring Managing Designing Visitor Experience UNWTO Award for Innovation Measuring Managing Designing Visitor Experience The Visitor Experience concept was already formulated 140 years ago Authentic travelers do not look for discovering new landscapes.

More information

Research For Travel: White Paper 19. How Airports Can Improve Revenue & Profitability from Retail and F&B

Research For Travel: White Paper 19. How Airports Can Improve Revenue & Profitability from Retail and F&B : White Paper 19 How Airports Can Improve Revenue & Profitability from Retail and F&B 2012 How Airports Can Improve Revenue & Profitability from Retail and F&B Introduction is the world s leading market

More information

Travel Retail State of the Nation Report 2015

Travel Retail State of the Nation Report 2015 Putting the right detail into travel retail STATE OF THE TABLE OF CONTENTS 1 INTRODUCTION p. 4 2 OVERVIEW OF THE TRAVEL RETAIL MARKET p. 5-6 3 2.1 MARKET SIZE AND PERFORMANCE p. 7 2.2 CHANNEL TRENDS p.

More information

THE FUTURE OF WORK: ASIA PACIFIC DECEMBER 2017 THE FUTURE OF WORK: ASIA PACIFIC

THE FUTURE OF WORK: ASIA PACIFIC DECEMBER 2017 THE FUTURE OF WORK: ASIA PACIFIC THE FUTURE OF WORK: ASIA PACIFIC DECEMBER 2017 METHODOLOGY 27% 16% 14% 7% 12% 11% 12% HONG KONG KOREA CHINA AUSTRALIA AND NEW ZEALAND INDIA SOUTHEAST ASIA TAIWAN Total Respondents - 4702 521 558 1261 761

More information

This is a summary deck - To download the full report click here. September 2017

This is a summary deck - To download the full report click here. September 2017 This is a summary deck - To download the full report click here. September 2017 Executive Summary Digital penetration: Video, vernacular, and views 650M+ users will be online by 2020 Time spent on Digital

More information

Made to Order. An analysis of US consumer perception towards personalization

Made to Order. An analysis of US consumer perception towards personalization Made to Order An analysis of US consumer perception towards personalization Contents Introduction...3 Why Personalize?...4 Who Personalizes?...5 The Gifters...7 Avid Fans of Personalization...9 Taking

More information

Nielsen: Q Hong Kong Consumer Confidence Drops Four Index Points to 85

Nielsen: Q Hong Kong Consumer Confidence Drops Four Index Points to 85 News Release FOR IMMEDIATE RELEASE CONTACT: Susanne Tong, susanne.tong@nielsen.com, 852.2856.7337 Nielsen: Q4 2012 Hong Kong Consumer Confidence Drops Four Index Points to 85 More than half of Hong Kong

More information

Global Business Influencers 2017 SURVEY

Global Business Influencers 2017 SURVEY Global Business Influencers 2017 SURVEY The Ipsos Global Business Influencers (GBI) survey is the world s leading study tracking the media, business, financial, luxury, and travel habits of the most senior

More information

Global Commerce Review

Global Commerce Review Global Commerce Review Key Findings Today s shoppers are active on all browsing environments, they don t stay in walled gardens, and they re buying more on-the-go. Optimizing your app lets you connect

More information

ASIA PACIFIC ADVERTISING TRENDS

ASIA PACIFIC ADVERTISING TRENDS ASIA PACIFIC ADVERTISING TRENDS March 2018 Executive Summary 1-50 Regional Summary 5-6 Sources And Methodology 7 Regional Overview 8-15 Net Advertising In Asia Pacific 8 Advertising Y/Y Growth By Segment

More information

July 2015 RETAIL INDUSTRY INSIGHTS FOR TODAY S RETAILERS AND CPGS. Does gender influence shopping behavior?

July 2015 RETAIL INDUSTRY INSIGHTS FOR TODAY S RETAILERS AND CPGS. Does gender influence shopping behavior? In-Store Outdoor Insights July 2015 RETAIL INDUSTRY INSIGHTS FOR TODAY S RETAILERS AND CPGS Does gender influence shopping behavior? Gender and Shopping Habits In a world where personalization is paramount,

More information

drive Automotive Marketing

drive Automotive Marketing Insights Download Using Multiscreen Programmatic Campaigns to drive Automotive Marketing 02 Using Multiscreen Programmatic Campaigns to Drive Automotive Marketing Contents: Shift Into High Gear: The Power

More information

KROGER AND PERSONALIZATION: A GROCERY RETAILER BECOMING A MEDIA PLAYER?

KROGER AND PERSONALIZATION: A GROCERY RETAILER BECOMING A MEDIA PLAYER? KROGER AND PERSONALIZATION: A GROCERY RETAILER BECOMING A MEDIA PLAYER? 2018 KROGER ALWAYS STARTS WITH THE CUSTOMER 2,800 STORES IN 35 STATES 60MM+ Households 1 OUT OF 2 HOUSEHOLDS IN THE US Confidential

More information

CivicScience Insight Report. The New Generational Divide: Generation Z vs. Millennials

CivicScience Insight Report. The New Generational Divide: Generation Z vs. Millennials CivicScience Insight Report The New Generational Divide: Generation Z vs. Millennials Over the past few years, it was all about Millennials. Companies and retailers wanted to know everything they could

More information

Trend Survey January 2014

Trend Survey January 2014 WoodWing Survey Trends 2014 : Multi-channel top of the agenda print to survive Executive Summary A study conducted by WoodWing Software from mid-december to mid-january examined relevant publishing technology

More information

EPOCH DIGITAL NETWORK 2014 DIGITAL ADVERTISING MEDIA KIT

EPOCH DIGITAL NETWORK 2014 DIGITAL ADVERTISING MEDIA KIT EPOCH DIGITAL NETWORK 2014 DIGITAL ADVERTISING MEDIA KIT OVERVIEW TELL THE TRUTH THAT MATTERS Epoch Digital Network (EDN) is an independent media group that seeks to inform and inspire its ever growing

More information

AMERICANS LEADS THE WORLD IN CAR OWNERSHIP, CHINA AND INDIA FAST CATCHING UP IN ABSOLUTE NUMBER OF CARS OWNED

AMERICANS LEADS THE WORLD IN CAR OWNERSHIP, CHINA AND INDIA FAST CATCHING UP IN ABSOLUTE NUMBER OF CARS OWNED The Nielsen Company Level 2, 129 Hurstmere Road Takapuna North Shore 0622 www.nielsen.com News Release For Immediate Release AMERICANS LEADS THE WORLD IN CAR OWNERSHIP, CHINA AND INDIA FAST CATCHING UP

More information

THRILL OF THE CHASE THE NIELSEN GLOBAL RETAIL GROWTH STRATEGIES SURVEY

THRILL OF THE CHASE THE NIELSEN GLOBAL RETAIL GROWTH STRATEGIES SURVEY THRILL OF THE CHASE THE NIELSEN GLOBAL RETAIL GROWTH STRATEGIES SURVEY Part of the fun of shopping is the thrill of the chase and 59% of global respondents say they enjoy taking the time to find bargains.

More information

Achieving i total t retail

Achieving i total t retail www.pwc.com Achieving i total t retail Consumer expectations driving the next retail business model January, 2014 Jeff Holmes PwC Retail & Consumer Managing Director Contents Hypothetical case study discussion

More information

INTERNATIONAL CONSUMER MARKETS

INTERNATIONAL CONSUMER MARKETS INTERNATIONAL CONSUMER MARKETS 2016-2017 January 2016 2 nd Edition 535 pages ISBN# 9781577832324 Published by Richard K. Miller & Associates (RKMA) PART I: GLOBAL MARKET OVERVIEW 1 GLOBAL GDP 1.1 Overview

More information

70% are new visitors BY THE NUMBERS: READERSHIP, DEMOGRAPHICS, STATS. pageviews. annual visitor sessions HAMPTONS.COM READERS ARE AFFLUENT

70% are new visitors BY THE NUMBERS: READERSHIP, DEMOGRAPHICS, STATS. pageviews. annual visitor sessions HAMPTONS.COM READERS ARE AFFLUENT With our iconic, market dominate domain name, has been the first stop since 1994 for residents and visitors alike to get the who, what, where and when in the Hamptons. We also enjoy the highest link relevance

More information

Defining Shopper Value in a Multigenerational Marketplace

Defining Shopper Value in a Multigenerational Marketplace Defining Shopper Value in a Multigenerational Marketplace These are truly unique times for marketers. For the first time in history, three generations of consumers are active in the marketplace; and each

More information

Beyond Demographics. Targeting Likely Consumers through Psychographic Traits. Steven Millman, Chief

Beyond Demographics. Targeting Likely Consumers through Psychographic Traits. Steven Millman, Chief Beyond Demographics Targeting Likely Consumers through Psychographic Traits Steven Millman, Chief Scientist @stevenmillman The challenge Although the depth and breadth of data have exploded in recent years,

More information

USING DATA VISUALIZATION TO CHANGE HIRING MANAGER PHILOSOPHIES IN A CHANGING CANDIDATE MARKET

USING DATA VISUALIZATION TO CHANGE HIRING MANAGER PHILOSOPHIES IN A CHANGING CANDIDATE MARKET USING DATA VISUALIZATION TO CHANGE HIRING MANAGER PHILOSOPHIES IN A CHANGING CANDIDATE MARKET Presented by Gerry Sullivan SVP, Sales, Solutions & Marketing THE CANDIDATE MARKET IS CHANGING» Talent & Skills

More information

FIVE POWERFUL Questions to guide your Brand Insights Toolkit

FIVE POWERFUL Questions to guide your Brand Insights Toolkit FIVE POWERFUL Questions to guide your Brand Insights Toolkit WRITTEN BY Zahra Kanji PUBLISHED April 2014 THE RUNDOWN Most Canadian marketers believe that marketing has evolved more over the last two years

More information

THE AGE Audience Personas

THE AGE Audience Personas THE AGE Audience Personas OBJECTIVES AND METHODS DEVELOP A DEEPER UNDERSTANDING OF OUR AUDIENCE OBJECTIVES Bring The Age readers to life to inspire advertisers on the power, potential and influence of

More information

iphone Fandom Study Among College Students

iphone Fandom Study Among College Students CCTP 612 Shimeng Tong Dec 4, 2016 iphone Fandom Study Among College Students Fandom Background: Since the first iphone came out in 2007, Apple started to lead the trend of touchscreen smartphone globally.

More information

Things Marketers Need To Know About Generation Z

Things Marketers Need To Know About Generation Z 13 Things Marketers Need To Know About Generation Z January 2018 1. This generation of teens is unlike any other. This is the first generation born with access to the Internet, and to grow up entirely

More information

Sinus-Meta-Milieus : LISTENING TO ASIA

Sinus-Meta-Milieus : LISTENING TO ASIA Sinus-Meta-Milieus : LISTENING TO ASIA The first-ever pan-asian consumer-study that brings to life Asian target-groups the way they live, think and buy! Study across the 11 most important Asian markets

More information

GWI Social. Summary Q3 2014

GWI Social. Summary Q3 2014 GWI Social Summary Q3 2014 GlobalWebIndex s quarterly report on the latest trends in social networking providing insights on topline and national levels of engagement as well as current behaviors across

More information

2018 TRAVEL TRENDS, ATTITUDES AND USAGE WEX

2018 TRAVEL TRENDS, ATTITUDES AND USAGE WEX 2018 TRAVEL TRENDS, ATTITUDES AND USAGE WEX Key Research Insights January 2018 1 Background & Objectives WEX has engaged Mastercard to conduct primary consumer research that addresses how travelers view

More information

Assignment Guide: Marketing Mix Case study- Ben Sherman

Assignment Guide: Marketing Mix Case study- Ben Sherman Assignment Guide: Marketing Mix Case study- Ben Sherman Table of Content Summary/ Abstract...2 Introduction... 2 The Understanding of Marketing Mix: 4 P s and 7 P s...2 Product...3 Place... 3 Price...3

More information

LYFE MARKETING:MEET THE PUBLISHER

LYFE MARKETING:MEET THE PUBLISHER The Best Social Media Platforms for Social Media Marketing in 2018 LYFE MARKETING:MEET THE PUBLISHER LYFE Marketing is a digital marketing agency. We help small businesses develop and implement digital

More information

TABLE OF CONTENTS. Introduction. Tip 1 Reaching your Target Audience. Tip 2 Make It Memorable. Tip 3 Bring your story to life

TABLE OF CONTENTS. Introduction. Tip 1 Reaching your Target Audience. Tip 2 Make It Memorable. Tip 3 Bring your story to life TABLE OF CONTENTS Introduction Tip 1 Reaching your Target Audience Tip 2 Make It Memorable Tip 3 Bring your story to life Tip 4 Online Video is the new Word of Mouth Tip 5 Spread the Word Tip 6 Keep your

More information

In the Eye of the Beholder: Digital Behaviors of Beauty Shoppers

In the Eye of the Beholder: Digital Behaviors of Beauty Shoppers October 2013 In the Eye of the Beholder: Digital Behaviors of Beauty Shoppers thinkinsights WHAT WE WANTED TO KNOW How do beauty consumers use digital in their shopping process? 2 WHAT WE FOUND Many beauty

More information

ATTRACT NEW BUSINESS WITH KOMPASS DIGITAL MARKETING

ATTRACT NEW BUSINESS WITH KOMPASS DIGITAL MARKETING ATTRACT NEW BUSINESS WITH KOMPASS DIGITAL MARKETING Find. Attract. Connect. Engage. OUR DIGITAL MARKETING SOLUTIONS With more than 4 million searches performed online every minute, our international online

More information

Chinese tourists special travel behaviour & spending habits. Jinni Jinghui Lü House of Lapland

Chinese tourists special travel behaviour & spending habits. Jinni Jinghui Lü House of Lapland Chinese tourists special travel behaviour & spending habits Jinni Jinghui Lü House of Lapland 4.9.2018 31.8.2018 Rising growth of Chinese tourists know who are your customers Chinese culture influenced

More information

THE FUTURE OF SHOPPER MARKETING. janeperry

THE FUTURE OF SHOPPER MARKETING. janeperry THE FUTURE OF SHOPPER MARKETING janeperry Intro Macro factors affecting shoppers Changing shopper behaviours and implications What does it all mean for brands and retailers? FORCES SHAPING SHOPPER 85%

More information

THE FUTURE CONTENT PART III: RETHINKING CONTENT CONSUMPTION

THE FUTURE CONTENT PART III: RETHINKING CONTENT CONSUMPTION THE FUTURE OF CONTENT PART III: RETHINKING CONTENT CONSUMPTION Executive Summary DISCOVERY IS WHAT IS DRIVING CONSUMERS TODAY. Consumers don t trust content that s pushed at them. They re not relying on

More information