13 15 SEPTEMBER 2017 SERVING LABORATORY MANAGEMENT & DIOGNOSTIC NETWORKS GLOBALLY BARCELONA CONGRESS CENTRE, BARCELONA, SPAIN

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1 13 15 SEPTEMBER 2017 BARCELONA CONGRESS CENTRE, BARCELONA, SPAIN SERVING LABORATORY MANAGEMENT & DIOGNOSTIC NETWORKS GLOBALLY

2 INTRODUCTION It gives us great pleasure to present MEDLAB Europe, taking place at the Barcelona Congress Centre, Barcelona, Spain, on the September In line with Informa Life Science s philosophy of Exhibition with Education, MEDLAB Europe caters to the growing demand for laboratory products, services and the latest laboratory medicine advances in the European region. As a crucial component of healthcare and laboratory medicine provides all those involved in the healthcare system with crucial information that can make the difference in the quality, safety and efficacy of care given to patients. Doctors across all specialties depend on laboratory results to make critical decisions about the prevention, diagnosis and treatment of disease. SHOW NUMBERS 2,000 FLOOR SPACE 120+ EXHIBITORS 3,000 SQM MEDLAB Europe is an innovative medical laboratory exhibition and congress, which will provide an opportunity to learn about advances in science and their applications in laboratory medicine that will improve practice through improving patient outcomes. We look forward to welcoming you to Barcelona in September Yours sincerely, The MEDLAB Team 5 3 ATTENDEES COUNTRY PAVILIONS CONFERENCE TRACKS 02 Tel: medlabeurope@informa.com

3 MARKET OVERVIEW The private European lab market will continue to grow in the coming years, despite continued price pressure, and will be characterized by various mergers and acquisitions, according to Rothschild in April The industry is projected to show an annual growth rates averaging approximately 2% for lab services up to This assessment is based on analyses for Germany, France, Italy, Spain, Switzerland, Sweden, Norway, and Portugal, which show that the developed European lab market displays a constant growth that is independent of economic cycles. Belgium In 2015, the medical laboratory market grew by +3.1%, whereas reagent revenue growth was +4.0%. medical laboratory expenditures 2015 equalled 1,289 million. Germany With a market value totalled at US$ 2.18 billion in 2014, the market recovered with an estimated value of US$ 2.22 billion in Czech Republic The Czech laboratory instrumentation market consists of around 250 importers and distributors representing over 1,500 manufacturers. United Kingdom Private sector investment continues to increase. Pathology testing continues to be a budgeted cost rather than a price-per-test related reimbursable service. Hungary The modernization of a number of hospitals supported by the EU were completed in A large quantity of medical laboratory instruments was purchased in the frame of this project valued 2500 Million HUF. Croatia Total spending on medical equipment, surgical instruments, accessories, laboratory equipment and various supplies in Croatian hospitals in 2015 amounted to $200 million. Portugal During 2015, Portugal, which also suffered economic turmoil, showed a +4.4 increase in medical laboratory expenditure France The French Central Laboratory Market was estimated at billion in 2015 Italy Even in the face of economic constraints, the medical laboratory market was estimated at 1,635 million Tel: medlabeurope@informa.com 03

4 WHY EXHIBIT? "The European medical laboratory industry is worth 11 billion. Driven by research and development, 95% of the industry is comprised of small and medium size enterprises and approximately 1 billion per year is reinvested". If you are looking to develop your business within the European medical laboratory industry, MEDLAB Europe will benefit you by: Enabling you to promote your products / services to 3,000+ end-users from all medical laboratory specialties Offering the opportunity to expand your business in a steady growing market Stand out from your competition in this rapidly growing laboratory market Expose your brand to a targeted audience of laboratory specialists before, during and after the show through our ongoing promotional activities Receive immediate feedback on your latest products from visitors of the show MORE BENEFITS: SALES Generate sales leads Build relationships with prospects Advance the sales cycle Meet spread-out buying teams at one time Recruit new distributors EXECUTIVE MANAGEMENT Keep up on industry trends Meet with key clients Engage with key business partners Build your business profitability Form new business networks MARKETING COMMUNICATIONS Build your brand Increase awareness Interview clients Generate publicity PRODUCT MARKETING Launch new products Survey attendees about new product ideas Research competitor s products and messaging 04 Tel: medlabeurope@informa.com

5 THE CONFERENCES Multi-disciplinary CME-accredited conferences is running alongside the exhibition, tackling current challenges and developments key to the European market. Such areas include: Laboratory Management Haematology Point of Care Testing Clinical Microbiology Histopathology Infectious Diseases Antimicrobial Resistance Latest in clinical diagnostics developments will be featured to review the expanding role of the laboratory medicine and discuss partnership between a clinician and a lab professional in providing delivery of care to every patient. From new methods of effective lab management to the development of techniques in detecting diseases, these conferences will cover an extensive range of topics guaranteed to educate and enlighten all. Conference programmes are still being finalised, below are drafts of topics that will be discussed at Medlab Europe. THE TRACKS ON THE AGENDA ARE HAEMATOLOGY CONFERENCE The Haematology conference provides the opportunity to discuss the role of laboratory testing and interpretations to aid in the diagnosis, staging, and prognosis of patients. KEY TOPICS Future of transfusion medicine Quality assurance in haematology Revised 2016 WHO classification of Lymphoid Neoplasms Blood groups and migration CLINICAL MICROBIOLOGY AND IMMUNOLOGY CONFERENCE This tracks aims to discuss the current state of knowledge in the field, as well perspectives on controversial issues. It will provide a unique platform for the clinical scientists, young researchers, and consultants in clinical and medical microbiology to exchange current information. KEY TOPICS Updates on zika and dengue Antimicrobial resistance mechanisms Laboratory examinations in medical toxicology Advances in molecular tools and genomic data New classifications, profiling of individuals and diseases, drugs and personalised medicine HISTOPATHOLOGY CONFERENCE Histopathologists work with a wide range of patients and medical conditions as well as with many other medical professionals who have expertise in associated disciplines. This conference will provide them a comprehensive review of the latest histopathological, cytological and related technical advances. KEY TOPICS Practical considerations for cytology Validating and implementing digital pathology Approach to placental pathology reporting Prognostic pathological parameters in endometrial cancer Updates in uropathology CLINICAL CHEMISTRY CONFERENCE To further develop a thorough understanding of laboratory operations, instrumentation and test availability, this Clinical Chemistry conference will provide laboratory professionals latest solutions for better quality and turnaround time and technology usage for the Chemists. KEY TOPICS Advances in POCT POCT accreditation POCT management Standardisation in immunoassays Laboratory automation in Clinical Chem lab Tel: medlabeurope@informa.com 05

6 TIER SPONSORSHIP PACKAGES With our tiered structure you can choose a campaign that suits you. The list below shows exactly what you receive for each package; however our team can bolt on specific requirements to suit your individual needs. Please contact the team for more information on medlabeurope@informa.com platinum Gold Silver Logo on website with hyperlink to sponsor s website X X X Exclusive sponsored e-shots 1 Logo inclusion on visitor promotion campaign - print and electronic (appropriate tier) Featured article in MEDLAB visitor newsletter 2 1 Company description and logo on the website logo only Sponsors page (appropriate tier) X X Logo Only Branded visitor registration page with sponsor logo s to invite your clients Onsite benefits platinum Gold Silver Logo on onsite signage X X X One x A4 advert in the show catalogue X X X Gold entry in the show catalogue words plus Hanging banner above exhibition stand** (rigging 1 charges apply) Directional floor tiles inside the exhibition Post-event benefits platinum Gold Silver Exhibition round-up e-shot with hyperlinked logo X X X Hyperlinked logo on event X X X website - For three months post event 06 Tel: medlabeurope@informa.com

7 COMMERCIAL OPPORTUNITIES Take advantage of MEDLAB Europe s targeted branding opportunities and gain full access to your audience by increasing exposure and attracting additional visitor traffic to your stand. Registration Area per Hall Entrance Registration desks and assisting staff Uniforms for staff* Visitor Badges With more than 3,000 visitors expected to attend MEDLAB Europe s, this is a significan t and exclusive branding opportunity. Every badge will carry your logo on the front and back. Exhibitor Badges With more than 400 exhibitor attendees expected at MEDLAB Europe, this is a highly exclusive branding opportunity. Every badge will carry your logo in the front and back. Visitor Carrier Bags Exclusive sponsorship of the carrier bags provides you with the most direct way to create an impact. The bags will be branded with your company s corporate logo along with the MEDLAB Europe logo. Designated registration locations are divided into four zones. Lanyards Your company logo will appear on all lanyards. The lanyards are worn by visitors, delegates and exhibitors throughout the event. *Sponsor to provide **Printing and rigging costs paid by exhibitor Tel: medlabeurope@informa.com 07

8 Medlab Series covers all disciplines in the IVD and medical laboratory sector by providing a unique platform for the industry s multi-level professionals to meet under one roof. After many successful Medlab events in Africa, Asia and the Middle East, the natural development for the MEDLAB Series is to expand in to the West with the launch of MEDLAB Americas and MEDLAB Europe. The growing population and the rise in the number of diseases has led to increased government funding and improved healthcare facilities. The MEDLAB Series is a strong brand and is backed up by Informa Life Sciences' industry knowledge and unique medical laboratory professionals. SERVING LABORATORY MANAGEMENT & DIAGNOSTIC NETWORKS GLOBALLY NEW TO THE U.S. NEW TO EUROPE 8-10 August 2017 Orlando, Florida September 2017 Barcelona, Spain 5-8 February 2018 Dubai, UAE NEW TO AFRICA 8-10 April 2017 Cairo, Egypt October 2017 Lagos, Nigeria 3-5 October 2017 Nairobi, Kenya 3-5 April 2017 Singapore 08 Tel: medlabeurope@informa.com

9 MARKETING SUPPORT MEDLAB Europe is promoted through a structured and integrated marketing campaign with the use of various marketing channels, specifically designed to reach your target audience. This leads to significant media coverage prior, during and after the event. DIRECT MAIL WEBSITE PR RADIO SMS ONLINE ADVERTISING PRINT ADVERTISING MEDIA PARTNER ACTIVITY SOCIAL MEDIA TELEMARKETING START YOUR PLANNING TODAY! To find out more about medlab europe and how you can get involved, Please get in touch: EXHIBITION SALES AND SPONSORSHIP Tom Coleman Group Exhibition Director tom.coleman@informa.com Shane Fleming Sales Manager shane.fleming@informa.com MARKETING AND PR Nafiu Cengiz Marketing Manager nafiu.cengiz@informa.com Organised by

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