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1 MEDIA KIT 2018 Prices valid from 01/01 31/12/2018 PRINT acquisa

2 Title Portrait 2 acquisa Improve your Marketing and Sales acquisa is the magazine for holistic marketing and successful sales. Every issue of this distinctive long reader is devoted to a main topic and addresses the basic questions involving customer acquisition, customer loyalty, sales funnel and customer journey with extensive reports and portraits and questions the current hype. acquisa focuses on the entire customer relationship, from the initial search query on the Web to long-term business relationships and after sales. acquisa is the motivating partner for the professional success of its readers, this high-quality magazine provides background knowledge, analyses as well as a critical insight on the day s events. You will find important news and inspirational tips for every reader s personal development in a separate section. Contents Title Portrait 2 Advertising Formats and Prices 3 Topics and Dates 4 Market and Readership Data 6 Special Advertising Formats 7 You will find the following contents in every issue: > Editorial > Good to know > Main focus > Customer Journey Before You Buy When You Buy After You Buy Topics: Customer Acquisition / Lead Management, Data, Analytics, Shop Design, Conversion, Customer Loyalty / Customer Care etc. > Practice Scout > For you personally Target Group > Management > Heads of marketing > Heads of sales > CRM/data experts > Purchasing, marketing services Dates of Publication (01) 13/12/17 (02) 14/02/18 (03) 11/04/18 (04) 13/06/18 (05) 09/08/18 (06) 17/10/18 (01/2019) 12/12/18 Performance Data IVW-approved title Printed copies: 10,000 Page price 4c: 3,998 Frequency: 6-times per year Special Publications 9 Technical Data 10 Other Advertising Options 11 Media Lounge 12 Contact 13

3 Advertising Formats and Prices 3 Advertising Formats and Prices Ad 2/1 2 1/1 Junior page 1/2 1/3 1/4 1/6 All prices for 4c, formats in mm Format type portrait landscape portrait landscape portrait landscape portrait 2-column portrait area in 348 x x x x x x x x x x x 123 bleed x x x x x x x x x x 143 Price 7,110 3,998 2,720 2,390 1,790 1,590 1,150 Special Placements Inside front cover and outside back cover: 20 % surcharge over the basic price. 1/3 page high next to the Editorial: 10 % surcharge over the basic price. 1/3 page high next to the Table of Contents: 10 % surcharge over the basic price. Surcharge not subject to discounts. Bleed/gutter bleed without surcharge. Discounts on purchases within one (contract year) Frequency discounts Volume discounts 2 times or more 3 % 2 pages or more 5 % 6 times or more 5 % 6 pages or more 10 % 9 times or more 10 % 9 pages or more 15 % Payment terms: net within 10 days of invoice date Agency commission 15 % 1) + 5 mm trim on all sides 2) For bookings of a 2/1 ad, the pages must be delivered in single pages

4 Topics and Dates 4 Topics and Dates 2018 * (1) Issue Dates Topics Trade Fairs December/ January (01) 2018 February/ March (02) 2018 April/May (03) 2018 PD: Publication date BD: Booking deadline PMD: Printed materials deadline PD: 13/12/17 BD: 22/11/17 PMD: 24/11/17 PD: 14/02/18 BD: 24/01/18 PMD: 26/01/18 PD: 11/04/18 BD: 19/03/18 PMD: 21/03/18 Focus: Social media and influencer marketing > Do we really need new leadership models? Other topics: > Data > Advertising Media > marketing > Sales management Focus: Customer experience > Is everything online? On the Future of Sales Other topics: > Call-centers > E-commerce > Lead management > Content marketing Focus: (Digital) Transformation > Does data really know your customers better? Other topics: > Programmatic > Data-driven marketing > Customer loyalty > Delivery CCW 2018, Berlin, 26/02-01/03/2018 Online Marketing Rockstars Festival, Hamburg, 22-23/03/2018 Internet World, Munich, 06-07/03/2018 Digital Innovators Summit, Berlin, 18-20/03/2018 d3con, Hamburg, 10-11/04/2018 Dialog Summit, Frankfurt, 02-03/05/2018 *Subject to change without notice Acquisa > is the source of inspiration for successful marketing and sales > addresses the fundamental questions involving lead and sales funnels and customer journey, far removed from daily hypes and hyperventilation > is not a matter of individual touch-points or channels, but rather about their successful orchestration and the entire customer relationship > focuses on the entire dialogue-oriented customer approach and relationship, online AND offline > NEW: In addition to specialist topics, Acquisa also provides impulses for the personal development of its readers Topics in all issues: > CRM & Data > Customer engagement > Dialog marketing & social media > E-commerce > Call-center/customer care > Online marketing > Sales & service > Marketing automation

5 Topics and Dates 5 Topics and Dates 2018 * (2) Issue Dates Topics Trade Fairs June/July (04) 2018 PD: 13/06/18 BD: 22/05/18 PMD: 24/05/18 Focus: E-commerce > Omni-channel: All roads lead to the customer Other topics: > Cross-media dialogue marketing > After sales management > Account-based marketing CeBIT, Hanover, 11-15/06/2018 August/ September (05) 2018 October/ November (06) 2018 December/ January (01) 2019 PD: Publication date BD: Booking deadline PMD: Printed materials deadline *Subject to change without notice PD: 09/08/18 BD: 18/07/18 PMD: 20/07/18 PD: 17/10/18 BD: 25/09/18 PMD: 27/09/18 PD: 12/12/18 BD: 21/11/18 PMD: 23/11/18 Focus: Digital marketing Other topics: > Customer care > CRM > Mobile marketing > Search Main focus: Data > Death of a traveling salesman? Other topics: > Mailing > Address management > Advertising media > Conversion optimization Current preview of main topics and planned topics in detail under: dmexco, Cologne, 12-13/09/2018 NEOCOM, Dusseldorf, October 2018 Digital Hill Think Tank, Munich, 05/10/2018 Dates Special publications 2018 Issue in Publication Booking Printed carrier medium date deadline materials Trade fair and conference planner CCW /12/17 13/11/17 14/11/17 Trade fair catalogue CCW /02/18 15/01/18 16/01/18 TAGEN (spring) 03 28/03/18* 27/02/18 28/02/18 TAGEN (autumn) 06 05/10/18* 05/09/18 06/09/18 *Dates of publication wirtschaft + weiterbildung

6 Market and Readership 6 Readership structure analysis Position in the company Interest in the topic sections in acquisa Owners, board members, managing directors 29 % Executive WITH budgetary AND managerial authority 38 % Executive WITH budgetary authority 9 % but without authority to give directives WITHOUT budget responsibilities 8 % officer, specialist 13 % Assistance 3 % Company structure No. of employees in Germany Less than 5 employees 12 % 5 to less than 10 employees 9 % 10 to less than 20 employees 13 % 20 to less than 50 employees 15 % 50 to less than 100 employees 11 % 100 to less than 500 employees 25 % 500 to less than 1,000 employees 4 % 1,000 employees or more 8 % Average no.: 785 employees Planned investments in the coming 12 months Trade fairs/events 54 % marketing 52 % CRM software 35 % Web shop 32 % Marketing automation 28 % Source: Readership structure analysis 2015, Czaia Marktforschung GmbH, Bremen CRM 35 % 67 % Dialog marketing 28 % 66 % Content marketing 31 % 65 % Social media 30 % 65 % Service 21 % 55 % Further education 15 % 53 % E-Commerce 22 % 50 % Marketing automation 17 % 47 % Trade fairs/events 16 % 40 % Media planning 11 % 39 % Budget responsibilities Note 1 = extremely interested 76 % of readers make marketing decisions and have budget responsibilities Note 1 and 2 (cumulative)

7 Special advertising 7 Special Advertising Formats Title page/back cover Advertising media Title page flap Banderole Grip corner Gatefolder Bookmark Extras TITEL TITEL TITEL Formats width x height, formats in mm + 5 mm bleed Outer page 105 x 200 (XXL) inner page 105 x x 105 Printed paper strip, wrapped around the magazine and glued on the back. Triangle with Side length 85 mm each Run of three ad pages 204/204/208 x 280 eye-catching promotional material, always on the reader s current page Price 4c Price per 1,000 Price 4c Price 4c Price per 1,000 Price 5, ** 2,720 available on request available on request Tip-ons Inserts/supplements Advertising media Tip-on card Booklet/brochure Bound inserts Loose inserts Formats width x height, formats in mm only possible in conjunction with a carrier advertisement. Weight max. 20 g, higher weights available on request Total circulation Total circulation Total circulation 2 sheets (4 pages) available on request request max. weight of paper 250 g/m² Total circulation 2 sheets (individual sheet) max. 205 x 270 up to 20 g, each additional 10 g 20,- /1,000 Total circulation Price per 1,000 Split run* Price 1,150 1,150 4,100 2,600 2, Agency commission 15 % **Minimum circulation 5,000 copies. **incl. production

8 Special advertising 8 Advertorials The advertisements with an editorial look and feel They are particularly suited for communicating offers requiring explanation. The layout corresponds to the look and feel of the portal, thus making people in the target group more apt to read it. The proximity to the media brand increases the credibility of your content. Simply send us your content studies, interviews with product reference or case studies and we ll take care of the rest for you. Advertorial Print > Your text and pictures in an editorial look and feel. > Publication of your company address and logo > The advertorial does not include a certificate to the carrier medium, and no pagination and column > Font, font color, font size and number of columns to be taken over by the carrier medium > Labelling as advertorial Advertising Formats and Prices all prices 4c, Formats in mm 1/1 1/2 Width x height 176 x x 123 acquisa 4,390 2,630 Agency commission 15 % Sample page Subject to change

9 Special Publications 9 TAGEN TAGEN is THE special issue on the subject of conferences in Germany. Twice a year, you reach the highest level of decision-density in the field of Tagen (conferences) with a circulation of 25,000 copies. Date of publication: 28/03/2018* 05/10/2018* Price: from 1,300 Trade fair and conference planner/ Trade fair catalog CCW 2018 Official trade fair catalog of the CCW. Provides reports and interviews on the topics of customer care, customer loyalty and on the CRM incl. a listing of all exhibitors and the ancillary conference events of the CCW. Erscheinungstermin: 13/12/ /02/2018 Price: from 1,115 *Dates of publication wirtschaft + weiterbildung

10 Technical data 10 Technical data General specifications: Magazine format/type area Magazine format: 210 x 280 mm Type area: 176 x 249 mm Color Euro scale; minor color deviations are justified within the tolerance range of the offset process. Printed materials > Delivery only possible in digital form! > Print-optimized PDF in pdf/x-4 standard > Color mode: CMYK > incl. registration marks > Bleed margin: 5 mm > Resolution min. 300 dpi Print profile: Cover: ISOcoated_v2_300 Content: ISOcoated_v2_300 Printing process Sheet offset/web offset Processing Adhesive binding Data transfer daten@haufe.de Delivery addresses and terms for supplements, inserts and tip-ons: Send to: Grafisches Centrum Cuno GmbH & Co. KG Referenz: acquisa + Ausgabe Gewerbering West 27 D Calbe (Saale) Delivery with the following information: Haufe-Lexware Services GmbH & Co. KG acquisa + Ausgabe... No. of copies... No. of palettes... If the delivery does not include a delivery note with the required information, the printing company reserves the right to refuse acceptance. Please also send 5 sample copies in advance to: Haufe-Lexware Services GmbH & Co. KG Anzeigenabteilung acquisa Im Kreuz Würzburg

11 Other Advertising Options 11 For the target market of marketing and sales we offer many more advertising opportunities. You will find detailed information in the following Media Data: MEDIA KIT 2018 Prices valid from 01/01 31/12/2018 ONLINE Target Market Marketing, Sales MEDIA KIT 2018 Prices valid from 01/01 31/12/2018 PRINT + ONLINE Haufe Stellenmarkt job-markets media-kits job-markets

12 Media Lounge 12 Haufe Media Lounge Input & impulses for marketing and media professionals. Media Lounge The Media Lounge is the digital forum and the source of inspiration for marketing and media professionals at home in the target groups and professional fields of Haufe trade publications and portals. > Sector news and trends > Specialist papers, interviews and study presentations > VIP Section: white papers, checklists In addition, you can subscribe to the Media Lounge newsletter and receive important news via . Stay a while in the Media Lounge under:

13 Contact 13 Contact Media Sales Sven Gehwald Tel Company address Haufe-Lexware Services GmbH & Co. KG Würzburg Office Media Sales Division Im Kreuz 9 D Würzburg Tel Fax mediasales@haufe.de Michael Reischke Tel michael.reischke@haufe.de Booking/Scheduling/ Invoicing Yvonne Göbel Tel Fax yvonne.goebel@haufe.de Data delivery Tel Fax daten@haufe.de

14 Haufe-Lexware Services GmbH & Co. KG Würzburg Office Media Sales Division Im Kreuz 9 D Würzburg Tel Fax mediasales@haufe.de

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