Using Networking and Publicity as Marketing Tools

Size: px
Start display at page:

Download "Using Networking and Publicity as Marketing Tools"

Transcription

1 Using Networking and Publicity as Marketing Tools Sherwood LaValle Taylor Atlantic Cape Community College Objectives - Networking Defining Networking Common Language Connecting with Human Nature Ready? Set? Network! Objectives - Publicity Defining Public Relations Pitching Media Stories Print, Radio, TV Media Tools Media Management Sherwood LaValle Taylor staylor@atlantic.edu 1

2 Introductions Name and Title Organization What do you consider your biggest networking challenge? What is your biggest publicity challenge? Networking and Publicity Marketing Strategies Generate awareness Enhance program image Communicate the positioning statement Create and improve relationships with decision makers Sherwood LaValle Taylor 2

3 Marketing Strategies Consistency Credibility Retention Repetition Defining Networking What is Networking? An extended group of people with similar interests or concerns who interact and remain in informal contact for mutual assistance or support. A logical or natural association between two or more people. Sherwood LaValle Taylor staylor@atlantic.edu 3

4 Relationship Marketing Relationship Marketing - Higher value products/services - When customers prefer to spend with a company or organization they know - High service component Don t Forget! Why Should I Network? Business is about people People are the greatest influence If you want to improve your world, expand it How many here use ? - What would you do without it? - The same rule applies to social networking Have fun and stay involved with people Benefits of Networking Learning from others Finding opportunities Business development Sales & Marketing New relationships - (personal & business) Reach & richness Saving time vs. Wasting time Sherwood LaValle Taylor staylor@atlantic.edu 4

5 Common Language The Big Idea Statement Memorable and appeals to emotion Gives an organization personality Points everyone in the same direction Does not refer directly to a product or service Common Language Sherwood LaValle Taylor staylor@atlantic.edu 5

6 The Elevator Commercial What does your organization do? - 3 items Who do you serve? - 3 items How you make their lives better - Appeal to emotion Connecting with Human Nature Fight or Flight Response When people first meet you they unconsciously decide to - Run - Fight - Stay Sherwood LaValle Taylor staylor@atlantic.edu 6

7 Overview Be mindful of your body language and personal packaging Adjust your attitude before approaching Use open body language Signal an open heart Respect personal space Comfort Zones Public Space > 3 feet Personal Space 2 feet Private Space < 1 foot Persuasion Getting others to want to do what you want them to do - Trust is earned upon first contact, body language, voice tone, and personal packaging - Logic your position, presentation, or point must make sense - Emotion must appeal to the imagination, and thus to emotion Sherwood LaValle Taylor staylor@atlantic.edu 7

8 Attitude Attitude is infectious Body language Tone of voice Choice of words Control and adjust Body Language Open body language - Uncrossed legs and arms, good eye contact, smiles - I'm open for business Body Language Closed body language - Arms crossed, avoiding eye contact, hiding your hands, moving away - Says you are defending your heart and repelling the person - I m closed for business Sherwood LaValle Taylor staylor@atlantic.edu 8

9 Congruence When body language, voice tone, words are all saying the same thing you are congruent.. or believable Ready? Set? Network! Ready? Set? Network! Define your interest Find opportunities that match your interest Learn how to use the tools Start with those you know and connect Find those they know and connect Create value for your network Build your personal brand Sherwood LaValle Taylor 9

10 Planning to Network The Planning Business Cards! Dress for the occasion Have the right mind set - How can you help others? Set a goal for the event - Who would you like to meet? - How many contacts would you like to make? Create an elevator commercial The Big Day Arrive on time or a few minutes early to maximize your opportunity to network Avoid speaking with people you know!!! Sit at a table where you do not know anyone Sherwood LaValle Taylor staylor@atlantic.edu 10

11 The Techniques The Techniques Introduce yourself - People will appreciate that you ve taken the initiative to speak to them - Use your first and last name, company affiliation - Do not use your title - Smile The Techniques Extend your hand for a firm and friendly handshake - Whoever extends their hand first is the winner - Firm with eye contact Have an escape strategy Avoid approaching pairs Singles and 3 or more are fair game Sherwood LaValle Taylor staylor@atlantic.edu 11

12 The Techniques Enter group conversations sensitively - When entering a group, approach and stand quietly for a second or two - Wait for a break in the conversation or for someone in the group to look your way - If no one looks in your direction and everyone continues the conversation without any break or glance in your direction, exit immediately with excuse me. The Techniques Introduce yourself to tablemates - Go around the table to introduce yourself before taking a seat - Choose a seat on the opposite side of the person(s) you ve just met, leaving seats on either side of you vacant, to be filled by other arriving guests The Techniques Exit conversations politely - Avoid monopolizing people s time - Don t allow your time to be monopolized by others - Move on - Please excuse me, I ve enjoyed speaking with you. Sherwood LaValle Taylor staylor@atlantic.edu 12

13 The Dialogue The Dialogue Ask them about themselves - Please tell me about your business? - How did you get involved in it? - What challenges are you facing? - What are you looking for today? The Elevator Speech The Hook - Get their attention! The Deliverables - What do you specialize in? The Benefits - Create a statement covering the benefits of your service. Sherwood LaValle Taylor staylor@atlantic.edu 13

14 Post Networking Post Networking Networking does not stop when the event ends Don t be in a rush to leave Make sure you meet your goal! Thank the host and the event staff Post Networking Write notes on all business cards you receive - Hot, medium, cold Send thank you s or hand written notes/cards Set up informational follow-up meetings for solid leads Sherwood LaValle Taylor staylor@atlantic.edu 14

15 Post Networking Follow-up with new acquaintances - The key to successful networking is to show you are interested in the people you meet - For the most impact, sending a personal handwritten note---by regular mail, within 24 to 48 hours---to every person you met and reconnected with at a networking opportunity is the best - ing and placing a telephone call is also appropriate Public Relations Objectives - Publicity Defining Public Relations Pitching Media Stories Print, Radio, TV Media Tools Media Management Sherwood LaValle Taylor staylor@atlantic.edu 15

16 Defining Public Relations What is Public Relations? Public Relations is about reputation a result of - What you do - What you say - What others say about you What is Public Relations? A discipline which looks after reputation with the aim of earning understanding and support, influencing opinion and behavior Involves responsibility and responsiveness in policy and information to the best interest of the organization and its publics Sherwood LaValle Taylor staylor@atlantic.edu 16

17 What is Public Relations? Public relations is the management function that identifies, establishes, and maintains mutually beneficial relationships between an organization and the various publics on whom its success or failure depends. The main roles of the media To inform To faciliate communication between citizens and governments To be a watch dog Your role Identify key audiences Develop specific messages Determine the nature of your news Sherwood LaValle Taylor staylor@atlantic.edu 17

18 Pitching Media Stories Pitching Media Stories Ask the important questions. Don t consider why the reporter would be interested? Rather, why would his/her readers/viewers be interested? Pitching Media Stories Localize the story. How does what you are doing affect students, residents, the community at large in Detroit? Be creative. Highlight the unusual or unexpected information. Sherwood LaValle Taylor staylor@atlantic.edu 18

19 Pitching Media Stories Link the story to a national trend or bigger story. - New nursing program how does it address the national nursing shortage? - Find partners to help elevate your visibility. Pitching Media Stories Understand the differences in traditional mediums and how those mediums are changing. In addition to securing traditional coverage, leverage interactive news put on the Web by radio, print and TV outlets to maximize exposure. Pitching Media Stories Be articulate, confident, compelling and clear. Making a pitch on the phone you have seconds to seize the moment. Hit your mark the first time. Sherwood LaValle Taylor staylor@atlantic.edu 19

20 Pitching Media Stories Do your research. Call to find out who you need to speak to about your topic and update contact information. Media lists are a starting point; not an end point. Pitching Media Stories Don t take rejection personally; learn from it and explore alternate pitches. If the reporter shoots you down, ask what might make the story more compelling and see if you can find a connection. Pitching Media Stories Don t forget about news outlets not considered mainstream and tailor to their audiences. - Technical and trade journals. - You-Tube - Blogs - Web sites that focus on subjects related to the focus of your event - National media outlets if appropriate Sherwood LaValle Taylor staylor@atlantic.edu 20

21 Print, Radio, TV Print Daily newspapers are fundamentally different than smaller papers Reporter covering beat specific to your event focus Columnists reputed for taking an interest in your subject area Features department if appropriate Television Has limited live crews to do remote interviews. Deadline is usually 3 p.m. for 5 p.m. or 6 p.m. broadcast. Morning interviews 6 a.m. 7 a.m. are a good time slot for in-studio interviews on a topic that has high news value. News value is timeliness as a story and relevancy to people s lives. Sherwood LaValle Taylor staylor@atlantic.edu 21

22 Television TV reporters will rarely cover an event unless there is a celebrity factor or a topic with high news value. Best coverage - Tuesday Thursday - 11 or 11:30 a.m. event start Radio Lots of airtime to fill and thus an easier medium to secure coverage For talk stations pitch news desks as well as producers of specific talk show programs Can use interview alert to establish a faculty member/event participant as an expert on a particular topic of high news value Media Tools Sherwood LaValle Taylor staylor@atlantic.edu 22

23 Press Releases (News, Media) A press release is pseudo-news story, written in third person, that seeks to demonstrate to an editor or reporter the newsworthiness of a particular person, event, service or product Press releases are often sent alone, by , fax or snail mail. They can also be part of a full press kit, or may be accompanied by a pitch letter Notice of release, header, headline, city, state, date, body, close, contact information Four to six weeks before event Press Releases (News, Media) Press Releases (News, Media) Sherwood LaValle Taylor staylor@atlantic.edu 23

24 Invitation to Cover Date of invitation What (the title) When, Where Details Contact Send One week to two days before event Invitation to Cover Public Service Announcements (PSA) In the public interest All news and media contacts Who, what, where, when, why Similar format as press release Notice of release, header, headline, city, state, date, body, close, contact information Six to eight weeks before event Sherwood LaValle Taylor 24

25 Media Management Dealing with Reporters and Interviewers It is dangerous to give off-the-record confidential insights because a journalist may not recall what was on and what was off the record. Tell journalists only what you are willing to have printed. - But they may still have their own interpretation and embellishments on what you say or don t say! Dealing with Reporters and Interviewers Always have an answer ready - But don t be so articulate that you virtually create your own questions and impose your own answers - This will only antagonize interviewers and invite prejudice Sherwood LaValle Taylor staylor@atlantic.edu 25

26 Dealing with Reporters and Interviewers You are the host. It s your office. They are your guests. Stay in command! Know your facts so that you can talk easily and confidently Do your homework Be articulate this shows confidence Be the king in your own castle Welcome journalists courteously Thank them for coming Networking and Publicity Marketing Strategies Generate awareness Enhance program image Communicate the positioning statement Create and improve relationships with decision makers Sherwood LaValle Taylor staylor@atlantic.edu 26

27 Marketing Strategies Consistency Credibility Retention Repetition Using Networking and Publicity as Marketing Tools Sherwood LaValle Taylor Atlantic Cape Community College Sherwood LaValle Taylor 27

28 The Hook - Get their attention! The Deliverables - What do you specialize in? The Benefits - Create a statement covering the benefits of your service. Sherwood LaValle Taylor Atlantic Cape Community College

29 What does your organization do? 3 items Who do you serve? - 3 items How you make their lives better Appeal to emotion Sherwood LaValle Taylor Atlantic Cape Community College

30 Action Plan If you hear any good ideas or ways of performing a task a better way, this is the spot for you to write them down. It has been found that if new ideas aren't used within 24 hours, they are generally forgotten. When you get back to work put this sheet in a prominent place and make sure that you try all of the things that you have made note of Sherwood LaValle Taylor Atlantic Cape Community College

PUBLIC RELATIONS Guide for RE/MAX Offices and Agents

PUBLIC RELATIONS Guide for RE/MAX Offices and Agents PUBLIC RELATIONS Guide for RE/MAX Offices and Agents WHAT EXACTLY IS PUBLIC RELATIONS? PUB LIC RE LA TIONS The name sums it up. Simply put, Public Relations (PR) is the management of the communication

More information

You ve written a press release with all your details so how do you get your story into your local paper or onto your local radio or TV station?

You ve written a press release with all your details so how do you get your story into your local paper or onto your local radio or TV station? Involving your local newspaper, radio or TV station can be a great way to let others in your community know about your campaign and put pressure on decision makers. Good times to contact the press are

More information

PUBLIC RELATIONS STRATEGIES LEVEL 4 PROJECT

PUBLIC RELATIONS STRATEGIES LEVEL 4 PROJECT PUBLIC RELATIONS STRATEGIES LEVEL 4 PROJECT TABLE OF CONTENTS 2 Introduction 3 Your Assignment 4 Assess Your Skills 5 Competencies 5 Defining Public Relations 6 Branding 6 Creating a Public Relations Strategy

More information

Top 10 Tips for Media Engagement

Top 10 Tips for Media Engagement Resources for Amazing Events Top 10 Tips for Media Engagement These ideas can help you engage the media and your community in a special event. 1. Look for the Hook: Tell a compelling story of one animal

More information

Responding to Media Requests: A How To Guide

Responding to Media Requests: A How To Guide Prepare, Respond, and Follow Up In a perfect world, we would be able to generate exactly the media coverage we want for our organizations, in exactly the way we want it. We would be able to schedule interviews

More information

Introductory guide to media relations

Introductory guide to media relations Introductory guide to media relations Published by All About Audiences This is a guide for those new to working with the press that takes you through the key stages of developing media relations campaigns.

More information

Earning Positive Attention for Your Company & the Industry

Earning Positive Attention for Your Company & the Industry Media Outreach 101 Earning Positive Attention for Your Company & the Industry Engaging with reporters and media is one of the best ways to build awareness and public trust. It can help highlight good works

More information

Getting started To meet media and other deadlines, you will need to start promoting your programs at least six weeks to two months in advance.

Getting started To meet media and other deadlines, you will need to start promoting your programs at least six weeks to two months in advance. Promotion guide To draw the audience you seek and create awareness about your exhibit and related programs, your organization needs to plan and implement an effective promotional campaign. The following

More information

MEETINGS (EDUCATION) TITLE SECTION PAGE BOOK MEETINGS 6.1 CONFIRM MEETING MEETING PREPARATION 6.3 ATTEND MEETING 6.4 MEETING QUESTIONNAIRE 2-3

MEETINGS (EDUCATION) TITLE SECTION PAGE BOOK MEETINGS 6.1 CONFIRM MEETING MEETING PREPARATION 6.3 ATTEND MEETING 6.4 MEETING QUESTIONNAIRE 2-3 MEETINGS (EDUCATION) TITLE SECTION PAGE BOOK MEETINGS CONFIRM MEETING MEETING PREPARATION ATTEND MEETING MEETING QUESTIONNAIRE PRESENTATION FORMAT FREE DEMONSTRATION CLOSE SALE / MEETING OVERCOMING OBJECTIONS

More information

B U I L D I N G & M A I N T A I N I N G

B U I L D I N G & M A I N T A I N I N G PUBLIC REL ATIONS T H E A R T O F R E L A T I O N S H I P B U I L D I N G & M A I N T A I N I N G N S S / P S A P D W 1 6 J U N E 2 0 1 6 WA R S AW WHAT IS IT ALL ABOUT? Public relations is a strategic

More information

The Media Event Party Planner Outline & Task List

The Media Event Party Planner Outline & Task List TASK LIST The Media Event Party Planner Outline & Task List INTRODUCTION: IT S PARTY TIME! Pop quiz: How is a media event like a party? Whether it s a small dinner party, a wedding for 500 guests, or a

More information

Creating your personal brand

Creating your personal brand Creating your personal brand Why is a Personal Brand Important Technology The scope of communication has changed, no longer purely person-toperson based Project Based Approach Exposure to more people,

More information

How to Get PSAs Placed

How to Get PSAs Placed Working with Your Local Media When the Ad Council, the nation s leading provider of public service advertising, surveys the media about why they choose to support a given PSA, the findings overwhelmingly

More information

THE BAWP GUIDE TO. working with the media. Supporting. the gender AGENDA. British Association for W omen in Policing

THE BAWP GUIDE TO. working with the media. Supporting. the gender AGENDA. British Association for W omen in Policing THE BAWP GUIDE TO working with the media Supporting the gender AGENDA British Association for W omen in Policing Working with the media In recent years the police have become one of the most scrutinised

More information

The Fundamentals of Messaging. Deborah Obalil Executive Director Association of Independent Colleges of Art & Design

The Fundamentals of Messaging. Deborah Obalil Executive Director Association of Independent Colleges of Art & Design The Fundamentals of Messaging Deborah Obalil Executive Director Association of Independent Colleges of Art & Design What are the key tactical elements of marketing? Product People Price Promotion Position

More information

Top 10 Marketing Mistakes Even the Smartest Companies Make And How You Can Avoid Them

Top 10 Marketing Mistakes Even the Smartest Companies Make And How You Can Avoid Them Top 10 Marketing Mistakes Even the Smartest Companies Make And How You Can Avoid Them By Susan LaPlante Dube & Maureen O Grady Condon, MS www.precisionmarketinggroup.com Top 10 Marketing Mistakes Even

More information

Society of Women Engineers PR Toolkit. For Local Promotion of Your SWE Section/Affiliates/MAL

Society of Women Engineers PR Toolkit. For Local Promotion of Your SWE Section/Affiliates/MAL Society of Women Engineers PR Toolkit For Local Promotion of Your SWE Section/Affiliates/MAL Greetings! Part of the Society of Women Engineers (SWE) integrated communications plan is to generate positive

More information

Social Media Playbook. 10 best practices for you and your agents

Social Media Playbook. 10 best practices for you and your agents Social Media Playbook 10 best practices for you and your agents Is Social Media For You? There s a line between professional and personal content on the web. When you choose to use social media as a professional

More information

Creating Your Value Proposition

Creating Your Value Proposition Creating Your Value Proposition 1 Creating Your Value Proposition: A Guide for Mobile DJs Creating Your Value Proposition A Guide for Mobile DJs Copyright 2011, Stacy Zemon. All Rights Reserved. No part

More information

Making the Most of Media Relations

Making the Most of Media Relations Making the Most of Media Relations Establishing Media Relations Convincing the media to cover your National Hospice Month activities takes advance planning as well as understanding media professionals

More information

Integrated Relations: Coordinating Legislative and Media Strategies for Effective Advocacy

Integrated Relations: Coordinating Legislative and Media Strategies for Effective Advocacy Integrated Relations: Coordinating Legislative and Media Strategies for Effective Advocacy John N. Diamond University of Maine System State Relations and Advocacy Retreat August 3, 2006 Legislative Advocacy

More information

Present Like a Pro: A PRACTICAL GUIDE TO GIVING AWARDS

Present Like a Pro: A PRACTICAL GUIDE TO GIVING AWARDS Present Like a Pro: A PRACTICAL GUIDE TO GIVING AWARDS Present Like a Pro: A Practical Guide to Giving Awards 2016 RecogNation recognation.com 1 As a leader, building relationships with your team is one

More information

Youth Mentoring Media Kit

Youth Mentoring Media Kit Australian Youth Mentoring Network Media Toolkit Youth Mentoring Media Kit Contents Be clear right from the start 2 What media wants 2 Media relations are more important than media releases 3 Be prepared

More information

Welcome> Page 3. Best Practices> Page 5 Community Outreach Media Outreach Media Advisory Press Release Social Media Spokesperson 101

Welcome> Page 3. Best Practices> Page 5 Community Outreach Media Outreach Media Advisory Press Release Social Media Spokesperson 101 PR Toolkit 2018 TABLE OF CONTENTS Welcome> Page 3 Best Practices> Page 5 Community Outreach Media Outreach Media Advisory Press Release Social Media Spokesperson 101 Checklists> Page 14 Pre-Event PR Checklist

More information

Job Readiness Skills Job Search & Interview Skills

Job Readiness Skills Job Search & Interview Skills 1 2 Job Readiness Skills Job Search & Interview Skills 8 7 6 1 2 3 4 5 Course Outlines Job Search Cycle Job Description Job Interview Professional Interview Skills Types of Interview Interview Dos and

More information

TIPS FOR INTERVIEW SUCCESS. Before

TIPS FOR INTERVIEW SUCCESS. Before INTERVIEWING Albers Placement Center The interview is your chance to show the value you will bring to the organization and land the job. Interviewing is a significant part of the job search process and

More information

Suggestion in Media. Is What You See What You Get? Do You Really Want It? Chapter 8 Introduction to Critical Reasoning Professor Doug Olena

Suggestion in Media. Is What You See What You Get? Do You Really Want It? Chapter 8 Introduction to Critical Reasoning Professor Doug Olena Suggestion in Media Is What You See What You Get? Do You Really Want It? Chapter 8 Introduction to Critical Reasoning Professor Doug Olena The hand that rules the press, the radio, the screen and the far-spread

More information

Political Advocacy. YOU CAN MAKE A DIFFERENCE Politicians are always looking for a reliable

Political Advocacy. YOU CAN MAKE A DIFFERENCE Politicians are always looking for a reliable Political Advocacy Engaging with politicians tool kit Doctors Nova Scotia would like to thank the Canadian Medical Association for allowing us to adapt their MD-MP content for this tool kit. YOU CAN MAKE

More information

PR, Media Relations + Press Releases 101

PR, Media Relations + Press Releases 101 PR, Media Relations + Press Releases 101 Introduction: Kristen Levine Kristen Levine Senior Vice President, FWV Fetching & PetPR.com Kristen Levine started her pet industry career when she took a PR coordinator

More information

Saving Life 2019: Media Guide

Saving Life 2019: Media Guide Saving Life 2019: Media Guide Not for circulation beyond staff, campaign leaders, CAN members, and MPLs INTRODUCTION Securing media coverage is an essential component of the Saving Life 2019 campaign.

More information

Manufacturing Day HOST MEDIA GUIDE Strategies for a Successful Event

Manufacturing Day HOST MEDIA GUIDE Strategies for a Successful Event Manufacturing Day HOST MEDIA GUIDE Strategies for a Successful Event MFG DAY Host Media Guide Thank You to our Sponsors NATIONAL SPONSOR GOLD SPONSORS SILVER SPONSORS PREFERRED VENDORS STATE PRESENTING

More information

Flood After Fire Toolkit

Flood After Fire Toolkit Flood After Fire Toolkit December 2017 Image credit: DM Molina Terrén FLOOD AFTER FIRE TOOLKIT 1 User Guide WHAT: In the following slides you will find templates, tips, and materials to share in your community

More information

Agenda. Last Module Handling Objections. Creating a Sense of Urgency. Best Way to Create a Sense of Urgency 4/13/2015

Agenda. Last Module Handling Objections. Creating a Sense of Urgency. Best Way to Create a Sense of Urgency 4/13/2015 Agenda Training, Module 6 Creating a Sense of Urgency Dealing with the top objections Don t want to give financials Questions and Answers at the End Training Modules Series Worth Unlimited Dr. Joan Haakonstad

More information

Campaign Skills Trainer s Guide. Module 6 Message Development Creating Powerful and Persuasive Messages

Campaign Skills Trainer s Guide. Module 6 Message Development Creating Powerful and Persuasive Messages Campaign Skills Trainer s Guide Module 6 Message Development Creating Powerful and Persuasive Messages CAMPAIGN SKILLS TRAINER S GUIDE MODULE 6: MESSAGE DEVELOPMENT Creating Powerful and Persuasive Messages

More information

Preparation For the Interview

Preparation For the Interview THE ART OF INTERVIEWING An interview, whether it is for the purpose of securing full time employment, part time employment, or an internship, is a two way conversation between you and the person(s) conducting

More information

MCF. mcf.org.uk /vote. mcf.org.uk/vote. awards. MCF Community Awards Tercentenary Fund Promote the Vote!

MCF. mcf.org.uk /vote. mcf.org.uk/vote. awards. MCF Community Awards Tercentenary Fund Promote the Vote! MCF Community Awards Tercentenary Fund Promote the Vote! Top tips for encouraging members of your Province and local community to vote TV MCF awards mcf.org.uk /vote mcf.org.uk/vote Welcome to your guide

More information

Building Your Fraud Examination Practice

Building Your Fraud Examination Practice Building Your Fraud Examination Practice Branding, Advertising, and Networking 2018 Association of Certified Fraud Examiners, Inc. Marketing Marketing concept of reaching a target and making the target

More information

WELCOME! Leveraging Your Impact Using Public Relations and Social Media

WELCOME! Leveraging Your Impact Using Public Relations and Social Media WELCOME! Leveraging Your Impact Using Public Relations and Social Media PR Defined: Strategic communications process that builds mutually beneficial relationships between organizations and their publics

More information

HOW TO GET PSAS PLACED. Working with Your Local Media

HOW TO GET PSAS PLACED. Working with Your Local Media HOW TO GET PSAS PLACED Working with Your Local Media The Ad Council engages leaders at national media companies to secure hundreds of millions of dollars worth of donated media annually on behalf of all

More information

The C.L.E.A.R. Service Model has easy-to-apply techniques in five categories that produce high satisfaction scores:

The C.L.E.A.R. Service Model has easy-to-apply techniques in five categories that produce high satisfaction scores: Information Guide CONGRATULATIONS! You re on your way to Five Star Service! Five Star Service is C.L.E.A.R. 1 Employees like video. Television, smart phones, video games, DVDs. They go there for information

More information

Media Materials S TATE OF C ALIFORNIA O FFICE OF F AMILY P LANNING FY TEENSMART OUTREACH VOICES FROM THE FIELD. Use of Media Materials

Media Materials S TATE OF C ALIFORNIA O FFICE OF F AMILY P LANNING FY TEENSMART OUTREACH VOICES FROM THE FIELD. Use of Media Materials S TATE OF C ALIFORNIA O FFICE OF F AMILY P LANNING FY 2005-06 TEENSMART OUTREACH VOICES FROM THE FIELD As part of this year s evaluation, all TeenSMART Outreach (TSO) Coordinators participated in phone

More information

PUBLIC RELATIONS MANUAL

PUBLIC RELATIONS MANUAL PUBLIC RELATIONS MANUAL WELCOME TO MUSIC CITY Thank you for choosing Nashville. We look forward to working with you. We re excited you have selected Nashville as the host city for your convention. This

More information

THE ULTIMATE GUIDE TO. Want to produce killer media coverage for your brand? press releases for your local business.

THE ULTIMATE GUIDE TO. Want to produce killer media coverage for your brand? press releases for your local business. THE ULTIMATE GUIDE TO PRESS RELEASES FOR LOCAL BUSINESSES Want to produce killer media coverage for your brand? Read this ultimate guide for writing killer press releases for your local business. VISIT

More information

Referral Marketing. Keys to making referral marketing work for your medical practice!

Referral Marketing. Keys to making referral marketing work for your medical practice! Referral Marketing Keys to making referral marketing work for your medical practice! Hey Shug, ut we can t go another day without speaking the truth about a very important topic: referrals! Utilizing the

More information

Make me care. How to create content that people pay attention to. Kelly Pepworth Head of B2B PR Bray Leino

Make me care. How to create content that people pay attention to. Kelly Pepworth Head of B2B PR Bray Leino Make me care How to create content that people pay attention to Kelly Pepworth Head of B2B PR Bray Leino 1 Contents Introduction Content, content, everywhere 3 Cutting through the clutter 4 Step-by-step

More information

Equipping Yourself to Engage with the Media

Equipping Yourself to Engage with the Media Equipping Yourself to Engage with the Media Today s Discussion Why public relations (cost)? Value of advertising (with no brand, very little) Cost of public relations (inexpensive); Value of public relations

More information

Hospitality Resource Guide

Hospitality Resource Guide Hospitality Resource Guide Table of Contents: Section 1: Introduction Economic Development...Page 3 What is Hospitality...Page 4 What is a Tourist/Customer?...Page 5 First Impressions/Customer Needs Pages

More information

Race for Recognition

Race for Recognition Race for Recognition Welcome to the Race for Recognition Preparing for class Close all other applications including Outlook. Forward your phone to voice mail. Put a sign on your workspace. Live Online

More information

TOOLKITS ADVENTURE BIZ. Social Media Best Practices IN THIS TOOLKIT WHY THIS MATTERS:

TOOLKITS ADVENTURE BIZ. Social Media Best Practices IN THIS TOOLKIT WHY THIS MATTERS: Social Media Best Practices IN THIS TOOLKIT Lesson Overview Social Media Planning Facebook Tactics Instagram Tactics Your Survival Kit WHY THIS MATTERS: Too many times, adventure brand owners treat social

More information

CAREER FORWARD NAILING THE INTERVIEW

CAREER FORWARD NAILING THE INTERVIEW CAREER FORWARD 2 CAREER FORWARD No matter how impressive your résumé is, a great interview is the key to landing your dream job. Here s what you need to know! 3 CAREER FORWARD Know yourself inside and

More information

Public Relations Telling the Agency Story

Public Relations Telling the Agency Story Public Relations Telling the Agency Story Janice Gibbons, Instructor 2019 The Nelrod Company, Fort Worth, Texas 76107 1 Public Relations Why is it important? Who should it be directed toward? 2 2 Public

More information

Guide to getting media coverage

Guide to getting media coverage TOOLKIT: Guide to getting media coverage No matter what you do for your I Arctic human banner photo organize Arctic themed rallies, concerts, marches, potlucks, invite local leaders to speak about the

More information

RESUMES. What is the initial amount of time an employer takes to review an applicant s resume? Answer:

RESUMES. What is the initial amount of time an employer takes to review an applicant s resume? Answer: RESUMES What is the initial amount of time an employer takes to review an applicant s resume? Answer: Approximately 15 20 seconds minimum & 45 seconds maximum. RESUME DO S Use action verbs Use short, concise

More information

Hypnotic Marketing Shortcuts Hypnotic Marketing Quick Reference Guide

Hypnotic Marketing Shortcuts Hypnotic Marketing Quick Reference Guide Hypnotic Marketing Shortcuts Hypnotic Marketing Quick Reference Guide The Lazy Person's Way To Hypnotic Marketing 3 Steps: 1. Plant a suggestion in your mind - set an intention 2. Let go and occupy yourself

More information

PART VI PUBLIC RELATIONS SECTION

PART VI PUBLIC RELATIONS SECTION PART VI PUBLIC RELATIONS SECTION Public Relations Guidelines 1 Our Publics 1 Internal Publics 1 External Publics 2 Methods and Tools 3 Public Relations Guide for Working Together 6 In the Community How

More information

Unplug. D i s c o n n e c t from distractions Reconnect with what you love. S t e v e O N e i l l

Unplug. D i s c o n n e c t from distractions Reconnect with what you love. S t e v e O N e i l l Unplug D i s c o n n e c t from distractions Reconnect with what you love S t e v e O N e i l l Unplug 2012 HoboDrifter Media, LLC www.hobodrifter.com Ideas can change the world... but you must first bring

More information

A Guide to Successful Manufacturing Day Plant Events

A Guide to Successful Manufacturing Day Plant Events A Guide to Successful Manufacturing Day Plant Events Getting Started Manufacturing Day has been designed to expand knowledge about and improve general public perception of manufacturing careers and manufacturing

More information

Garden State Council. Marketing Your Unit

Garden State Council. Marketing Your Unit Marketing Your Unit Index Cover Page 1 Index 2 Definitions & FAQ 3 Scope & Mission 4 Media Contact 5 How to get Started 6 Which Media? 8-10 Social Media Tips 11-15 Negative Publicity 16 Other Ways 16 Sample

More information

Job interview checklist

Job interview checklist Job interview checklist Congratulations, you got the job interview! Based on your CV and motivation letter you have been invited for an initial job interview. This checklist specifies the aspects that

More information

Media Advocacy. How to Improve Pedestrian Safety in San Francisco

Media Advocacy. How to Improve Pedestrian Safety in San Francisco How to Improve Pedestrian Safety in San Francisco Media Advocacy News has a powerful influence on people s perceptions of the world. The media can provide visibility, legitimacy, and credibility to an

More information

Many recruiters today avoid basic relationship steps because they don t have time to build personal and emotional connections with their candidates.

Many recruiters today avoid basic relationship steps because they don t have time to build personal and emotional connections with their candidates. IN THIS WHITEPAPER Research consistently shows that emotional connections are central to what makes people want to share stories, engage in conversation, and create a lasting impression. The Mehrabian

More information

8/9/2017 SOCIAL MEDIA

8/9/2017 SOCIAL MEDIA Find different ways to get the word out ask friends who run a business Herbal Hours Create a video testimonial Prepare an email blast to your customers or send a postcard to them (postcard on Resources/Business

More information

Mastering. Messaging. By David Grossman,

Mastering. Messaging. By David Grossman, Mastering the Art of Messaging By David Grossman, ABC, APR, Fellow PRSA In today s competitive environment, the pressure is mounting for leaders to find the answers, and inform, inspire and engage their

More information

Raising awareness and celebrating your project

Raising awareness and celebrating your project Raising awareness and celebrating your project Community Assets gives grants for refurbishing local authority buildings in England whose ownership is being transferred to voluntary and community groups.

More information

RUBBER STAMP REPS Obamacare Anniversary Events: Friday, March 23

RUBBER STAMP REPS Obamacare Anniversary Events: Friday, March 23 RUBBER STAMP REPS Obamacare Anniversary Events: Friday, March 23 On Friday, March 23 the anniversary of the date Obamacare was signed into law constituents across the country will gather to remind their

More information

Is TV right for your story? Satellite Media Tours TV & Beyond Options That Meet Your Needs What to Expect # Tips for Maximizing Your SMT.

Is TV right for your story? Satellite Media Tours TV & Beyond Options That Meet Your Needs What to Expect # Tips for Maximizing Your SMT. TABLE OF CONTENTS Is TV right for your story? Satellite Media Tours TV & Beyond Options That Meet Your Needs What to Expect # Tips for Maximizing Your SMT Next Steps 2 IS TV RIGHT FOR YOUR STORY? How do

More information

HOW TO WRITE A PUBLIC SERVICE ANNOUNCEMENT. How To Write A Public Service Announcement That Is Worth Airing, Worth Hearing, And Worth Writing!

HOW TO WRITE A PUBLIC SERVICE ANNOUNCEMENT. How To Write A Public Service Announcement That Is Worth Airing, Worth Hearing, And Worth Writing! 2709 SW 29 th St., Topeka KS 66614 (785) 235-1307 * FAX (785) 233-3052 kent@kab.net * www.kab.net HOW TO WRITE A PUBLIC SERVICE ANNOUNCEMENT How To Write A Public Service Announcement That Is Worth Airing,

More information

Ask, Self-Recruiter Blog Guide to Organizing Your Job Search

Ask, Self-Recruiter Blog Guide to Organizing Your Job Search Ask, Self-Recruiter Blog Guide to Organizing our Job Search Once you have decided to look for a ew Job (or if it s been decided for you), you need to Manager our Job Search, just like any other project.

More information

The Business Owner s Guide to LinkedIn

The Business Owner s Guide to LinkedIn The Business Owner s Guide to LinkedIn Reach clients, partners, and peers on the world s largest professional network for small business About this guide The Business Owner s Guide to LinkedIn provides

More information

Welcome from your USA Shooting Media & PR Department

Welcome from your USA Shooting Media & PR Department Welcome from your USA Shooting Media & PR Department Today s Agenda: What We Do Road to Rio Media Training Explained Coach/Club Tips What We Do Press Releases (228 per year) Newsletter (1 st Wednesday

More information

ENACTUS CANADA MARKETING HANDBOOK

ENACTUS CANADA MARKETING HANDBOOK ENACTUS CANADA MARKETING HANDBOOK 2017-2018 WE'RE HERE FOR YOU! Welcome to the Enactus Canada community! If you're managing marketing and communications on behalf of your team, we're here to support you!

More information

The Power of Personal Branding for Career Success. Karen Wensley

The Power of Personal Branding for Career Success. Karen Wensley The Power of Personal Branding for Career Success Karen Wensley Why should you develop your Personal Brand? You already have a brand You may not know what it is It may not be accurate It may not be the

More information

Marketing & Communications

Marketing & Communications Marketing & Communications October 2016 Contents Before you begin Building a campaign Inbound v Outbound Public relations Social media Before you begin Determine your audience Members Swimmers Parents

More information

How to Get Yourself Employed Module 6 Facing the Interview. Faculty of Electrical Engineering

How to Get Yourself Employed Module 6 Facing the Interview. Faculty of Electrical Engineering How to Get Yourself Employed Module 6 Facing the Interview Faculty of Electrical Engineering 2 Knowledge vs Experience Engineer Professional Practitioner of Engineering Uses critical thinking, mathematics

More information

Hi, I am Saša Djunisijević, Founder of The Whiteboarder. Years

Hi, I am Saša Djunisijević, Founder of The Whiteboarder. Years Hi, I am Saša Djunisijević, Founder of The Whiteboarder. Years of dealing with the most demanding small, mid-sized and large companies helped me to form excellent understanding of different businesses.

More information

Finance Recruiting 101. Presenter: Ursula Olender Director of Career Advising and Employer Relations

Finance Recruiting 101. Presenter: Ursula Olender Director of Career Advising and Employer Relations Finance Recruiting 101 Presenter: Ursula Olender Director of Career Advising and Employer Relations Background Firms review applicants, internship and full-time offer acceptance rates for each school,

More information

Online Reputation Management for the Hospitality Industry. Presented By David Mitroff, Ph.D.

Online Reputation Management for the Hospitality Industry. Presented By David Mitroff, Ph.D. Online Reputation Management for the Hospitality Industry Presented By David Mitroff, Ph.D. What we Will Cover 4 Pillars of Reputation Management Branding and Assessing Your Current Online Presence Creating

More information

International Archaeology Day October 18, 2014 MEDIA TOOLKIT

International Archaeology Day October 18, 2014 MEDIA TOOLKIT Contents 1. Overview 2. Why Publicity Matters 3. How the Campaign Works 4. Archaeological Institute of America Contacts 5. Planning Your Press Campaign 6. Writing a Successful Press Release 7. Making the

More information

My United Way contact person-

My United Way contact person- My United Way contact person- www.jcunitedway.com 812.346.5257 cheri@jcunitedway.com Mail- PO Box 446, North Vernon, IN 47265 Location- 502 Hoosier Street, North Vernon, IN 47265 My United Way contact

More information

HOW TO NAVIGATE A CAREER FAIR

HOW TO NAVIGATE A CAREER FAIR HOW TO NAVIGATE A CAREER FAIR Everett Community College does not discriminate on the basis of race, color, religious belief, sex, marital status, sexual orientation, gender identity or expression, national

More information

Marketing Transformation

Marketing Transformation Marketing Transformation 3 Social Media: where and how to engage Why social media for business? In short, because it s where our audience is and it s how they re influenced. Social media is an opportunity

More information

BEFORE, DURING & AFTER:

BEFORE, DURING & AFTER: BEFORE, DURING & AFTER: EVENT TODAY! THE HOW-TO GUIDE TO SUCCESSFUL EVENT PROMOTIONS TABLE OF CONTENTS: PLANNING & GOAL SETTING MESSAGING PROMOTIONAL TACTICS DURING THE EVENT POST-EVENT MARKETING TACKLE

More information

Tips on Sponsorship, Marketing and Media Engagement

Tips on Sponsorship, Marketing and Media Engagement Tips on Sponsorship, Marketing and Media Engagement Created: 2011 Marketing & Sponsorship Key things to remember: Always maintain a strong brand through consistency and high quality delivery Promote your

More information

Fundraising 101: Structuring and Developing an Effective Fund Raising Operation. Lawrence W. Reed President Mackinac Center for Public Policy

Fundraising 101: Structuring and Developing an Effective Fund Raising Operation. Lawrence W. Reed President Mackinac Center for Public Policy Fundraising 101: Structuring and Developing an Effective Fund Raising Operation Lawrence W. Reed President Mackinac Center for Public Policy In July 2003, Atlas co-sponsored an event with Fundacion DL

More information

Exhibitions: an integral component in the communications mix Page 3. What can exhibitions provide? Page 4

Exhibitions: an integral component in the communications mix Page 3. What can exhibitions provide? Page 4 Contents Exhibitions: an integral component in the communications mix Page 3 What can exhibitions provide? Page 4 Objectives to consider when deciding whether to take part in a trade show Page 5 Making

More information

Essentials of Engagement

Essentials of Engagement Secrets of Success in The Digital Age: Essentials of Engagement Assess Your Uniquely Personal Impact In The Digital Age. Why? Your lifetime earning power is directly related to your ability to influence

More information

Hello everyone. Welcome to today s webinar. Today we re going to cover: Using brand assets.

Hello everyone. Welcome to today s webinar. Today we re going to cover: Using brand assets. Hello everyone. Welcome to today s webinar. Today we re going to cover: Using brand assets. Kiwanis International has print, radio, television, social media and digital assets available to help you in

More information

An Introduction to Sponsorship

An Introduction to Sponsorship An Introduction to Sponsorship Catalyst Consortia Milton Keynes 11 & 18 December 2013 Led by Wendy Smithers Burning Issues or Questions? Style of session and timing My background The funding mix Where

More information

Putting our behaviours into practice

Putting our behaviours into practice Putting our behaviours into practice Introduction Our behaviours are an important part of One Housing. They are designed to shape how we work - they are the ideas and approaches that form the foundation

More information

My Progression. MARKETING AND PROMOTION

My Progression. MARKETING AND PROMOTION My Progression. MARKETING AND PROMOTION Promotion is the most visible aspect of marketing and is the major focus for most sports clubs. Your promotional activities should be consistent, develop a distinctive

More information

Communicating with Employers

Communicating with Employers Communicating with Employers Networking & Informational Interviews Career Services at Middle Georgia State University www.mga.edu/career-services 2015 Networking & You Making business contacts while in

More information

How to Succeed in Social Selling with Employee Advocacy

How to Succeed in Social Selling with Employee Advocacy How to Succeed in Social Selling with Employee Advocacy What is social selling? Social selling is about leveraging social networks to interact with potential buyers to build revenuedriving relationships.

More information

MINSTHORPE COMMUNITY COLLEGE CUSTOMER CHARTER

MINSTHORPE COMMUNITY COLLEGE CUSTOMER CHARTER MINSTHORPE COMMUNITY COLLEGE CUSTOMER CHARTER Our vision is to deliver high quality, customer focused services. One of our core principles is that customers should be treated with respect, dignity and

More information

I N T E R V I E W I N G W O R K S H O P. Katy Arenschield, ECS

I N T E R V I E W I N G W O R K S H O P. Katy Arenschield, ECS I N T E R V I E W I N G W O R K S H O P Katy Arenschield, ECS Interview Objectives Your goals: Convince the interviewer that you are the best candidate for the job Decide if the company/position is a good

More information

SHRM Olympia Workforce Readiness Survey. Survey Introduction:

SHRM Olympia Workforce Readiness Survey. Survey Introduction: SHRM Olympia Workforce Readiness Survey In May of 2018, SHRM Olympia launched a Workforce Readiness Survey to ask HR professionals how they realistically expect job seekers to find their employment opportunities,

More information

Table of Contents. STEP 1: Self-Assessment 3-6. Career Wheel Brainstorming 4-5. The Career Wheel 6. STEP 2: Research and Explore Career Options 7

Table of Contents. STEP 1: Self-Assessment 3-6. Career Wheel Brainstorming 4-5. The Career Wheel 6. STEP 2: Research and Explore Career Options 7 Job Search Guide Table of Contents STEP 1: Self-Assessment 3-6 Career Wheel Brainstorming 4-5 The Career Wheel 6 STEP 2: Research and Explore Career Options 7 STEP 3: Select a Career Field and Target Employers

More information

10 Online Communication Channels

10 Online Communication Channels 10 Online Communication Channels Ppt 11-12 Online communication channels and tools toolkit Spread the word Love it or loathe it, social media is here to stay and should form an essential component of any

More information

Successful Security Consulting

Successful Security Consulting Successful Security Consulting Marketing and Teaming: Promoting Yourself and Your Practice Frank Pisciotta, CSC President & Principal Consultant Business Protection Specialists, Inc. 1 Marketing Your Practice

More information

The Tactical Guide to Placing Great Candidates. 5 steps to streamline your recruitment efforts and find the best candidates, fast.

The Tactical Guide to Placing Great Candidates. 5 steps to streamline your recruitment efforts and find the best candidates, fast. The Tactical Guide to Placing Great Candidates 5 steps to streamline your recruitment efforts and find the best candidates, fast. Introduction When you have a pile of open reqs that need to be filled yesterday,

More information

Drafting Election Statements and Reports. A Field Guide for Election Monitoring Groups

Drafting Election Statements and Reports. A Field Guide for Election Monitoring Groups Drafting Election Statements and Reports A Field Guide for Election Monitoring Groups Drafting Election Statements and Reports This field guide is designed as an easy- reference tool for domestic non-

More information