ONE MARKETING. From Couch to Cart. March 2015

Size: px
Start display at page:

Download "ONE MARKETING. From Couch to Cart. March 2015"

Transcription

1 ONE MARKETING From Couch to Cart March 2015 Caprē Group, Inc. 2015

2 The Future of Marketing is ONE 2

3 Power of Retail Gave Rise to Shopper Marketing MARKETING 3

4 Distinct And Separate Objectives Emerged BRAND SHOPPER Position Uniquely in Consumer Mind Convert Shopper into Buyer 4

5 Traditional P2P Linear With Clear Division of Labor PRE-SHOP SHOP POST-SHOP Home Store Home BRAND SHOPPER BRAND 5

6 Specialized Marketing Perspectives Provided Greater Focus The online customer The digital persona The mobile shopper The brand advocate The household influencer The millennial consumer The Target aficionado The social promoter The pop culture maven 6

7 But Produced a Fragmented View The online customer The digital persona The mobile shopper The brand advocate The household influencer The millennial consumer The Target aficionado The social promoter The pop culture maven 7

8 New Media & Technology Provide an Explosion of Choice Omni-Channel Purchase Information Availability Rise of Mobile Shopping Smartphone Ubiquity Proliferation of Brand Communications Explosion of Content 8

9 Enabling Seamless Shifting Between Consumer and Shopper Mindsets HOME STORE CONSUMER MINDSET HOME SHOPPER MINDSET PRE-SHOP PRE-SHOP POST-SHOP SHOP POST-SHOP 9

10 Increased Complexity Challenges How We Do Business Brand and Shopper teams disconnected Roles viewed through functional lens Separate scorecards 10

11 Increased Complexity Challenges How We Do Business Competing and disjointed strategies Organization is slow and reactive Lack of focus on organizational capabilities 11

12 The Impact: Pressure on Business Results Topline Growth Return On Marketing Investment Competitive Position Retailer Influence Wall Street Perception 12

13 It s Time For Change 13

14 The Future of Marketing is ONE Convergence Holistic Approach Interconnectivity BRAND INSIGHTS CUSTOMER SHOPPER ONE MARKETING SHOPPER 14

15 Building a One Marketing World Process Tools ORGANIZATIONAL CAPABILITY CAPABILITY People Insights 15

16 PROCESSES Drive Marketing Focus On Aligned Goals Process Human-Centric Marketing approach and mindset Business Plans are nimbly executed across functions & P2P Resources allocated to opportunities, not functions 16

17 PEOPLE Broaden Competencies, Perspective & Connections People Roles & responsibilities interconnected across Marketing disciplines Competencies broadened to encompass entire P2P Borderless ecosystems enable nimbleness and collaboration 17

18 INSIGHTS Are Developed, Leveraged, And Broadly Shared Insights Consumer, Shopper, and Retailer insights converge to create holistic view Insights are nimble and scalable Research plans integrated to create a full P2P perspective 18

19 Critical TOOLS Enable Connection, Alignment and Integrated Planning Tools Integrated metrics incent collaboration & interconnectivity Big Data provides advanced analytics and realtime access Evolved ROI informs targeted resource allocation Knowledge Management enables nimble organization 19

20 Where Do We Go From Here? 20

21 One Marketing Can Be Built Top Down Or Bottom Up ONE MARKETING LEADERSHIP LED GRASS ROOTS Organization-wide change program initiated by Senior leaders Multiple capabilities developed concurrently Work teams independently pilot new approaches Leverage success to enlist leadership and other groups over time 21

22 It s Not About Functions But Seamless Organizational Capabilities Organization Research Brand Shopper Analytics Sales 22

23 It s Not About Functions But Seamless Organizational Capabilities Organization Research Brand Shopper Analytics Sales Shopper Conversion Capability Framework Caprē Group

24 Change Can Start Today! 24

25 capregroup.com Perimeter Center Place, Suite 1120 Atlanta, GA Turning shopper capability into results 25

SHOPPER CONVERSION. CAPABILITIES Integrating & Aligning for Shopper Success

SHOPPER CONVERSION. CAPABILITIES Integrating & Aligning for Shopper Success SHOPPER CONVERSION CAPABILITIES Integrating & Aligning for Shopper Success A Capre Group White Paper MAY 2014 WHAT IS PREVENTING YOU FROM TURNING PREFERENCE INTO PURCHASE? Are you leaving money on the

More information

TO BOOST IMPACT, TAILOR TOUCHPOINTS TO CUSTOMER NEEDS

TO BOOST IMPACT, TAILOR TOUCHPOINTS TO CUSTOMER NEEDS TO BOOST IMPACT, TAILOR TOUCHPOINTS TO CUSTOMER NEEDS By Yotam Ariav, Gaby Barrios, Dan Wald, Julien Dangles, and Rohan Sajdeh Today s brand teams face more complexity than ever before: fragmented brand

More information

The Collaborative Planning Advantage. Unlocking Mutual Growth through Collaborative Partnership

The Collaborative Planning Advantage. Unlocking Mutual Growth through Collaborative Partnership The Collaborative Planning Advantage Unlocking Mutual Growth through Collaborative Partnership Contents Executive Summary Page 3 The Dual Key Necessity Page 4 The changing shopper has made traditional

More information

Accelerating Customer Engagement in Retail with Slalom s

Accelerating Customer Engagement in Retail with Slalom s Accelerating Customer Engagement in Retail with Slalom s 2016 Slalom Confidential International reach. Local expertise. Combining strategic insight and technology know-how Seattle, WA 17 markets 3,800+

More information

The Digitally Engaged Food Shopper. Developing your Omnichannel Collaboration Model January 27, 2018

The Digitally Engaged Food Shopper. Developing your Omnichannel Collaboration Model January 27, 2018 The Digitally Engaged Food Shopper Developing your Omnichannel Collaboration Model January 27, 2018 Setting the Stage of our Three Year Digital Journey Digitally Engaged Food Shopper Update Industry s

More information

SOCIAL, MOBILE & THE CLOUD COMPLEX NATURE OF TECHNOLOGY OR AN OPPORTUNITY FOR BETTER BUSINESS?

SOCIAL, MOBILE & THE CLOUD COMPLEX NATURE OF TECHNOLOGY OR AN OPPORTUNITY FOR BETTER BUSINESS? Research SOCIAL, MOBILE & THE CLOUD COMPLEX NATURE OF TECHNOLOGY OR AN OPPORTUNITY FOR BETTER BUSINESS? 2012 was a landmark year when the impact of the social, mobile, and the cloud technologies became

More information

The ROI of Engagement Loyalty THE ENGAGEMENT LOYALTY PLATFORM

The ROI of Engagement Loyalty THE ENGAGEMENT LOYALTY PLATFORM @Adriana thanks for sharing! We ve added 500 #MarriottRewardsPoints into your Marriott account. 1 Favorite Vacation day 1! #MyMarriottMoment The ROI of Engagement Loyalty Contents Introduction Greater

More information

Re-thinking the Attribution Puzzle: Evolving Beyond Single-Touch Models. By Joe Kingsbury, U.S. B2B Managing Director

Re-thinking the Attribution Puzzle: Evolving Beyond Single-Touch Models. By Joe Kingsbury, U.S. B2B Managing Director Re-thinking the Attribution Puzzle: Evolving Beyond Single-Touch Models By Joe Kingsbury, U.S. B2B Managing Director 1 Re-thinking the Attribution Puzzle: Evolving Beyond Single-Touch Models Findings from

More information

Predictable Success: 4 Steps to a Dynamic Workplace

Predictable Success: 4 Steps to a Dynamic Workplace Predictable Success: 4 Steps to a Dynamic Workplace Recent research on digital workplace transformation reveals that while manufacturers are in favor of it, they are struggling to get initiatives off the

More information

The past few years have seen. Corporate learning. How current trends are accelerating the demand for transformation

The past few years have seen. Corporate learning. How current trends are accelerating the demand for transformation Corporate learning How current trends are accelerating the demand for transformation Basil Sommerfeld Partner Operations Excellence & Human Capital Deloitte Pedro Crespo Manager Operations Excellence &

More information

Defining the Contribution of Social at Your Organization

Defining the Contribution of Social at Your Organization Defining the Contribution of Social at Your Organization Exercise Guide Defining the Contribution of Social at Your Organization We have talked to thousands of social marketers here at Simply Measured,

More information

Selling Through Retail in the Age of the Digital Consumer

Selling Through Retail in the Age of the Digital Consumer Selling Through Retail in the Age of the Digital Consumer Keith Henry VP, Global Industry for Manufacturing keith.henry@teradata.com Discussion Topics for this Presentation The CPG World Today > Massive

More information

The Marketing Transformation Imperative

The Marketing Transformation Imperative 1 The Marketing Transformation Imperative How to Win in the Face of Digital Disruption: The Importance of CMO-CIO Collaboration Jennifer Lacks Kaplan CP Marketing and Digital Transformation Deloitte Mike

More information

The Transformation of Fulfillment: Seamless Integration across Diverse Businesses

The Transformation of Fulfillment: Seamless Integration across Diverse Businesses The Transformation of Fulfillment: Seamless Integration across Diverse Businesses Customers are no longer satisfied being the ultimate integrator for their portfolio of financial services products. Driven

More information

Microsoft Asia Digital Transformation Study Korea. In partnership with IDC Asia/Pacific

Microsoft Asia Digital Transformation Study Korea. In partnership with IDC Asia/Pacific Microsoft Asia Study 2018 Korea In partnership with IDC Asia/Pacific How is an organization being digitally transformed? How is an organization business model being digitally transformed? DIGITAL TRANSFORMATION

More information

JourneyScaping with ENGAGEcx

JourneyScaping with ENGAGEcx JourneyScaping with ENGAGEcx Retooling for the On-Demand Customer The fundamental piece of knowledge you need to start with is a thorough understanding of the journey that your customers take with your

More information

Marketer Confidence Index January 2016

Marketer Confidence Index January 2016 Marketer Confidence Index January 2016 1 2 January 2016: marketers hold a very positive outlook on their industries and where their businesses are headed Detailed Results 3 Marketers hold a very positive

More information

Brand Knowledge & Advocacy: Understanding the brand s essence, values and vision to build advocacy among stakeholders

Brand Knowledge & Advocacy: Understanding the brand s essence, values and vision to build advocacy among stakeholders Consumer Insight & Empathy: Developing an understanding of consumers behaviors and underlying motivation Brand Knowledge & Advocacy: Understanding the brand s essence, values and vision to build advocacy

More information

Microsoft Digital Transformation Study In partnership with IDC Asia/Pacific

Microsoft Digital Transformation Study In partnership with IDC Asia/Pacific Microsoft Digital Study 2018 In partnership with IDC Asia/Pacific How is an organization being digitally transformed? How is an organization business model being digitally transformed? DIGITAL TRANSFORMATION

More information

Predictive. Prescriptive. Profitable Retailing.

Predictive. Prescriptive. Profitable Retailing. Predictive. Prescriptive. Profitable Retailing. Today s shoppers have infinite purchasing options. What they want is a compelling, inspiring experience as they:... Price check, compare products, and shop

More information

Progressive Organization PERSPECTIVE

Progressive Organization PERSPECTIVE Progressive Organization PERSPECTIVE Progressive organization Owing to rapid changes in today s digital world, the data landscape is constantly shifting and creating new complexities. Today, organizations

More information

PUSH POSSIBLE FOR ACTIVE RETAIL

PUSH POSSIBLE FOR ACTIVE RETAIL MANHATTAN ACTIVE OMNI PUSH POSSIBLE FOR ACTIVE RETAIL SIX STRATEGIES TO INCREASE CUSTOMER ENGAGEMENT AND RETAILER PROFITABILITY A CHANGING RETAIL LANDSCAPE More than 7,000 stores have recently closed their

More information

A Consumer-Centric Growth Innovation Strategy for Premium Brands

A Consumer-Centric Growth Innovation Strategy for Premium Brands disruption emerging from the edges culturally relevant growth defend to gain product attributes go-to-market strategy on trend % category Unit share A Consumer-Centric Growth Innovation Strategy for Premium

More information

Business Analysis Career Perspectives

Business Analysis Career Perspectives Business Analysis Career Perspectives (and the future of the profession) Ken Fulmer IIBA 1 Learning Presentation Objectives 1. Examine the marketplace and directions of the Business Analyst career path.

More information

The Changing Landscape of Financial Planning. 3 rd March 2017

The Changing Landscape of Financial Planning. 3 rd March 2017 of Financial Planning 3 rd March 2017 The Agenda 01 02 03 Tomorrow s World New Opportunities 2 The financial planning landscape is evolving to meet the changing needs of customers Digitalization Regulation

More information

Deepak Advani. General Manager. May 2015

Deepak Advani. General Manager. May 2015 Deepak Advani General Manager May 2015 Forward-Looking Statement Certain(comments(made(during(this(event(and(in(the(presenta3on(materials(may(be(characterized(as(forward(looking(under(the( Private(Securi3es(Li3ga3on(Reform(Act(of(1995.(ForwardElooking(statements(are(based(on(the(company

More information

A Category Manager s Guide to Customer-Centric Retail

A Category Manager s Guide to Customer-Centric Retail CATEGORY MANAGEMENT PROFESSIONALS A Manager s Guide to Better execution with customer insights at the core Changing The Your was Down 2% Last Week What will you do about it? Realizing your category is

More information

Innovation at Nordea

Innovation at Nordea Innovation at Nordea Consumers decide what the future technology landscape will look like Uncertain future, requires an agile multioption approach Nordea will stay in the forefront as a Digital relationship

More information

TRANSFORMING RETAIL. RINGING UP GREATER PROFITS Exceed consumer expectations. Keep your brand promise.

TRANSFORMING RETAIL. RINGING UP GREATER PROFITS Exceed consumer expectations. Keep your brand promise. TRANSFORMING RETAIL RINGING UP GREATER PROFITS Exceed consumer expectations. Keep your brand promise. TRANSFORMING RETAIL As one of the fastest-changing industries on the planet, is no stranger to Digital

More information

Unified, Connected Commerce

Unified, Connected Commerce Unified, Connected Commerce Retail s Next Frontier Page 1 of 9 Next Frontier After Omnichannel By 2017, 85% of customers expect one-click-away commerce and fulfillment from all retailers, and those retailers

More information

SECRETS FOR SUCCESS how to thrive in an evolving retail market

SECRETS FOR SUCCESS how to thrive in an evolving retail market SECRETS FOR SUCCESS how to thrive in an evolving retail market The retail market is more dynamic than ever. Retailers are faced with an ever-growing list of challenges, including rapidly evolving technology,

More information

B2B customers do 12 searches prior to visiting a specific brand's website. 71% of B2B customers start their research with a generic search

B2B customers do 12 searches prior to visiting a specific brand's website. 71% of B2B customers start their research with a generic search 5 STEPS TO BUILDING A SUCCESSFUL DIGITAL MARKETING ROADMAP Dan Konstantinovsky, RH Blake AGENDA Today s Industrial Buying Journey and Impact on Precast Manufacturers 5 Key Steps to Building a Successful

More information

Digital messengers to the fore

Digital messengers to the fore Executive Outlook Digital messengers to the fore As technology radically transforms how clients deal with their money, financial services firms will see demand rise for digital marketing talent. To respond

More information

Financial Services Club 28 September 2016

Financial Services Club 28 September 2016 Financial Services Club 28 September 2016 Clinton Bell cbell@customersfirstnow.com 07941 227512 @DigitalCXetc https://uk.linkedin.com/in/clintonbelluk Reaching the digital consumer How to make the best

More information

Inside magazine issue 15 Part 01 - New strategies. 24 h

Inside magazine issue 15 Part 01 - New strategies. 24 h 24 h 22 How to integrate Customer Experience into a real Business Case Ronan Vander Elst Partner Deloitte Digital Nicolas Vauclin Manager Deloitte Digital In today s increasingly customer-centric world,

More information

How We Make a Difference in a Omnichannel World

How We Make a Difference in a Omnichannel World How We Make a Difference in a Omnichannel World Consumer Distraction Path to Purchase Evasive Media Behavior Outreach of Consumers What is Normal? Stores Lose Traction Across All Facets of Shopping Some

More information

Frequently Asked Question for Coborn s CPGs on Customer Centric Retailing

Frequently Asked Question for Coborn s CPGs on Customer Centric Retailing Frequently Asked Question for Coborn s CPGs on Customer Centric Retailing Who is Symphony Retail AI? Symphony Retail AI is a global leader in Customer Centric Retailing software, delivering benefits to

More information

Blueprint for a New Era: The Retail Commission on Shopper Marketing

Blueprint for a New Era: The Retail Commission on Shopper Marketing 1 Blueprint for a New Era: The Retail Commission on Shopper Marketing Dr. Brian Harris, The Partnering Group Diane Wallace, The Coca-Cola Company Janet Sparkman, SuperValu Objectives Commission Overview

More information

Is your operational risk management helping execute your strategy?

Is your operational risk management helping execute your strategy? Is your operational risk management helping execute your strategy? Five imperatives to effectively integrate operational risk management into business processes to help achieve desired business performance.

More information

Redefining Supply Chain Collaboration to Drive Growth

Redefining Supply Chain Collaboration to Drive Growth www.pwc.com Retail 2020: Redefining Supply Chain Collaboration to Drive Growth October, 2013 So we are going to talk about the four 3 s today 3 Factors changing your business Drivers of success in 2020

More information

The Mobile Transformation

The Mobile Transformation The Mobile Transformation A consumer driven mobile strategy utilizing our Power-up Rewards Loyalty Program Jason Allen Vice President, Multichannel Agenda 1. Who is GameStop? 2. Mobile Strategy Why? 3.

More information

MANUFACTURER FUNCTIONAL TRAINING COURSE DESCRIPTIONS

MANUFACTURER FUNCTIONAL TRAINING COURSE DESCRIPTIONS MANUFACTURER FUNCTIONAL TRAINING COURSE DESCRIPTIONS 2016 The Partnering Group, Inc. Page # 2016 The Partnering Group, Inc. Page 2 Brand & Shopper Marketing s Brand & Shopper Marketing Shopper Marketing

More information

pointofview Here, There and Everywhere The Importance of Mystery Shopping in an Omni-channel Retail World

pointofview Here, There and Everywhere The Importance of Mystery Shopping in an Omni-channel Retail World pointofview Here, There and Everywhere The Importance of Mystery Shopping in an Omni-channel Retail World Nicholas Mercurio Senior Vice President, Ipsos Loyalty The Challenge: The concept of omni-channel

More information

Many retail organizations have begun moving away from traditional profit- and product-focused strategies

Many retail organizations have begun moving away from traditional profit- and product-focused strategies AMR Research Custom Executive Summary in Collaboration With JDA Software The Trend Toward Consumer-Centric Merchandising Requires Assortment Management and Space Planning Investments September 2009 by

More information

TABLE OF CONTENTS EMERGING ROLES 10 THE CHIEF MARKETING TECHNOLOGIST 10 THE UNICORN 13 WORKFLOWS & PROCESSES 14 THREE KEY ELEMENTS 15

TABLE OF CONTENTS EMERGING ROLES 10 THE CHIEF MARKETING TECHNOLOGIST 10 THE UNICORN 13 WORKFLOWS & PROCESSES 14 THREE KEY ELEMENTS 15 TABLE OF CONTENTS THE SHIFT: HOW CUSTOMERS 3 USURPED MARKETING THE FUTURE WILL BE INTEGRATED 6 DATA AS A LANGUAGE 8 EMERGING ROLES 10 THE CHIEF MARKETING TECHNOLOGIST 10 THE UNICORN 13 WORKFLOWS & PROCESSES

More information

Oracle Marketing Cloud Transforming Businesses Through Enhanced Customer Experiences. An Exclusive Company Overview for

Oracle Marketing Cloud Transforming Businesses Through Enhanced Customer Experiences. An Exclusive Company Overview for Oracle Marketing Cloud Transforming Businesses Through Enhanced Customer Experiences An Exclusive Company Overview for Table of Contents Section 1: Brand Alignment and Mutual Customer Vision.... 8 Two

More information

Are you ready?

Are you ready? www.pwc.com Are you ready? 4 things we ll discuss today 1. Define who will you be, where will you play 2. Winning from Within 3. Become data translators to stay relevant 4. Change the who and how of partnerships

More information

Region of Peel Digital Strategy

Region of Peel Digital Strategy Region of Peel Digital Strategy 1 2 The Digital Strategy The Digital Strategy defines a shared digital mandate and strategic roadmap for the Region of Peel to meet the growing needs of its residents, employees

More information

Treat Visitors Like Individuals. Creating Individualization On Your Digital Properties

Treat Visitors Like Individuals. Creating Individualization On Your Digital Properties Treat Visitors Like Individuals Creating Individualization On Your Digital Properties Contents 1. What is personalization? 2. Why should you care about personalization? 3. Who are the players in a personalization

More information

FORBES INSIGHTS RESEARCH REPORT ON THE FUTURE OF MARKETING. Marketing Operations is the Key to Success. In association with:

FORBES INSIGHTS RESEARCH REPORT ON THE FUTURE OF MARKETING. Marketing Operations is the Key to Success. In association with: FORBES INSIGHTS RESEARCH REPORT ON THE FUTURE OF MARKETING Marketing Operations is the Key to Success In association with: A Letter from Leadership In 2016, Aprimo (formerly Teradata Marketing Applications)

More information

Smarter Commerce for healthcare and life sciences

Smarter Commerce for healthcare and life sciences IBM Smarter Commerce Healthcare and Life Sciences Smarter Commerce for healthcare and life sciences Competing in a consumer-centric world 2 Smarter Commerce Across the healthcare ecosystem, from payers

More information

Digital without disruption: Why some companies are failing to fuel growth. Mark George, Nikolas Coffrin and Ryan Nichols

Digital without disruption: Why some companies are failing to fuel growth. Mark George, Nikolas Coffrin and Ryan Nichols Digital without disruption: Why some companies are failing to fuel growth Mark George, Nikolas Coffrin and Ryan Nichols The allure of digital has persuaded many companies to invest heavily in adopting

More information

REIMAGINING ACTIVE RETAIL

REIMAGINING ACTIVE RETAIL REIMAGINING ACTIVE RETAIL Six Strategies That Drive Omnichannel Customer Engagement While Increasing Retailer Profitability Manhattan Active OMNI A CHANGING RETAIL LANDSCAPE ò23% physical Online retailers

More information

RETAIL METRICS THAT MATTER. Part 1: How Retailers Are Managing Today s Business Priorities and Challenges

RETAIL METRICS THAT MATTER. Part 1: How Retailers Are Managing Today s Business Priorities and Challenges Part 1: How Retailers Are Managing Today s Business Priorities and Challenges INTRODUCTION Retailers are transforming their businesses to be able to recognise, analyse and respond to consumers rapidly

More information

Deloitte Shared Services Conference 2018 Extended lab 4: Internal controls managing risk in the age of digitalisation Ani Sen Gupta and Edward

Deloitte Shared Services Conference 2018 Extended lab 4: Internal controls managing risk in the age of digitalisation Ani Sen Gupta and Edward Deloitte Shared Services Conference 2018 Extended lab 4: Internal controls managing risk in the age of digitalisation Ani Sen Gupta and Edward Litchfield, Deloitte Industry context and direction of travel

More information

Business Process Management: The Right Way to Do It

Business Process Management: The Right Way to Do It Business Process Management: The Right Way to Do It Smita Sharma Introduction BPM is really all about managing processes, the people who are the doers of the process, and the systems that help them achieve

More information

MOBILE FIRST MENTALITY TURNING BROWSERS INTO BUYERS

MOBILE FIRST MENTALITY TURNING BROWSERS INTO BUYERS THE BEST EVENT TO MEET WITH THE RIGHT PEERS WITHIN MY INDUSTRY. MOBILE SHOPPING DELIVERS SOLUTIONS, INNOVATION AND IDEAS THAT SIMPLY CAN T BE MISSED PHILIP WARD, HEAD OF EXPERIENCE AND DEVELOPMENT, CARPHONE

More information

South African Consumer Goods Retail Trading Landscape. Management & Executive Briefings. Retail Trends 2018

South African Consumer Goods Retail Trading Landscape. Management & Executive Briefings. Retail Trends 2018 South African Consumer Goods Retail Trading Landscape Management & Executive Briefings Retail Trends 2018 What is shaping consumer goods retail in South Africa in the short to medium term? Executive &

More information

Comprehensive Member Engagement

Comprehensive Member Engagement A Benefitalign, LLC White Paper 1020 SW Taylor Street, Suite 620 Portland, OR 97205 www.benefitalign.com Comprehensive Member Engagement by Piyush Pushkar piyush.pushkar@benefitalign.com Benefitalign,

More information

APAC PERFORMANCE DASHBOARD 2013 DIGITAL MARKETING. Executive Summary November 2013

APAC PERFORMANCE DASHBOARD 2013 DIGITAL MARKETING. Executive Summary November 2013 APAC DIGITAL PERFORMANCE DASHBOARD 2013 Executive Summary November 2013 Copyright CMO Council. All Rights Reserved. 2013 APAC DIGITAL PERFORMANCE DASHBOARD TM EXECUTIVE SUMMARY CONTENTS 3 4 5 7 9 11 12

More information

DEVELOPING AN OMNI-CHANNEL STRATEGY TO CREATE GREAT EXPERIENCES

DEVELOPING AN OMNI-CHANNEL STRATEGY TO CREATE GREAT EXPERIENCES DEVELOPING AN OMNI-CHANNEL STRATEGY TO CREATE GREAT EXPERIENCES HOW OMNI-CHANNEL STRATEGIES AND DEFINITIONS ARE EVOLVING the evolution of omni-channel MULTI-CHANNEL CROSS-CHANNEL OMNI-CHANNEL OMNI-CHANNEL

More information

Making Leaders Successful Every Day

Making Leaders Successful Every Day Making Leaders Successful Every Day Break Down The Silos: How To Organize For The Digital Future TRACY STOKES, Principal Analyst July 11, 2013 To reflect the evolution of brand communications to encompass

More information

Applying CatMan 2.0 to Target Confectionery. May 15, 2017

Applying CatMan 2.0 to Target Confectionery. May 15, 2017 Applying CatMan 2.0 to Target Confectionery May 15, 2017 CatMan 2.0 Framework Category Assessment: Who buys the category and why? How is the category performing? We research along the entire path to purchase

More information

How to win in Digital and Ecommerce Collaboration with Retailers

How to win in Digital and Ecommerce Collaboration with Retailers How to win in Digital and Ecommerce Collaboration with Retailers Grocery and CPG Ecommerce Fast Growing AMAZON Grocery Sales Q2 2017 CPG Ecommerce Sales Forecast (in billions) $420 million +50% vs YAG

More information

Peter Fuss Senior Advisory Partner Automotive Ernst & Young

Peter Fuss Senior Advisory Partner Automotive Ernst & Young Peter Fuss Senior Advisory Partner Automotive Ernst & Young Shifting from transactional to customercentric Automotive retail in the future Evolving from bricks-and-mortar to an omni-channel strategy Shifting

More information

Total. Innovation Networking Professional Development

Total.  Innovation Networking Professional Development 2016 2017 February February 9 & 10, 10, 2017 2016 San San Francisco Francisco, CA Total User Customer Experience Experience Customer Experience Planning Customer Experience Planning Aligning CX, UX and

More information

Supply chain as source of value in converting the omni-channel customer

Supply chain as source of value in converting the omni-channel customer Supply chain as source of value in converting the omni-channel customer April 2016 Second line optional lorem ipsum B Subhead lorem ipsum, date quatueriure Contents Serving tomorrow s omni-channel customer

More information

Top Trends in Category Management: Accelerating Maturity & Sophistication

Top Trends in Category Management: Accelerating Maturity & Sophistication LIVE WEBINAR Top Trends in Category Management: Accelerating Maturity & Sophistication Audio Dial In: (877) 273-4202 Passcode: 6360544# Speaker Introductions Gordon Wade, Category Management Association

More information

Building your omni-channel journey

Building your omni-channel journey Building your omni-channel journey August 2017 You can t just open a website and expect people to flood in. If you really want to succeed you have to create traffic. Joel Anderson (Walmart CEO) Point of

More information

THE RETAILER S BLUEPRINT FOR SUCCESS: Enabling Great Customer Experiences

THE RETAILER S BLUEPRINT FOR SUCCESS: Enabling Great Customer Experiences THE RETAILER S BLUEPRINT FOR SUCCESS: Enabling Great Customer Experiences Contents Next The Retailer s Blueprint for Success: Enabling Great Customer Experiences In just the past few years, retail has

More information

The New Age of Engaged Retailing

The New Age of Engaged Retailing The New Age of Engaged Retailing Consumerization of IT has blurred the lines between physical and online retailers. Consequently, the focus now is on how retailers can integrate technologies like Mobility,

More information

Building the Foundation for Digital Insurance. An IDC InfoBrief, sponsored by CSC and EMC September 2016

Building the Foundation for Digital Insurance. An IDC InfoBrief, sponsored by CSC and EMC September 2016 Building the Foundation for Digital Insurance September 2016 Executive Summary Insurers are moving away from the traditional wait-and-see approach to embrace new technologies as never before. They realize

More information

CLEAR SKIES FOR CUSTOMER SERVICE

CLEAR SKIES FOR CUSTOMER SERVICE How cloud technology is revolutionising the customer engagement platform 1 Foreword from the Cloud Industry Forum For any business hoping to stay ahead of its competitors, building and maintaining positive

More information

Omnichannel Customer Experience Playbook. How to <quickly> onboard omnichannel solutions in your organization

Omnichannel Customer Experience Playbook. How to <quickly> onboard omnichannel solutions in your organization Omnichannel Customer Experience Playbook How to onboard omnichannel solutions in your organization This playbook can help you get started A search for omni-channel and omnichannel returns over

More information

Key Success Factors for Digital Transformation in the Banking Industry

Key Success Factors for Digital Transformation in the Banking Industry WHITE PAPER Key Success Factors for Digital Transformation in the Banking Industry Sponsored by: TCS Digital Software & Solutions Jerry Silva November 2015 In 2015, IDC conducted in-depth interviews with

More information

Reskilling Your Workforce to Execute Future Strategy. Feb 2, 2016

Reskilling Your Workforce to Execute Future Strategy. Feb 2, 2016 Reskilling Your Workforce to Execute Future Strategy Feb 2, 2016 Labor market trend to watch: Talent shortage is here https://www.conference-board.org/laborshortages/ 2 2015 The Conference Board, Inc.

More information

Consumer Centric Transformation in Fashion and Luxury. Stefania Saviolo, SDA Bocconi

Consumer Centric Transformation in Fashion and Luxury. Stefania Saviolo, SDA Bocconi Consumer Centric Transformation in Fashion and Luxury Stefania Saviolo, SDA Bocconi Customer Centricity is not new it is the customer who determines what a business is, what it produces and whether it

More information

The next generation of commercial analytics unlocking performance through integrated, cloud-based solutions

The next generation of commercial analytics unlocking performance through integrated, cloud-based solutions The next generation of commercial analytics unlocking performance through integrated, cloud-based solutions April 11-12, 2016 Jonathan Phillips Ken Dickman By the end of this session, you will understand

More information

Demandware Digital. Power digital commerce everywhere: web, mobile, social, in-store and call center. Powering Commerce Anywhere.

Demandware Digital. Power digital commerce everywhere: web, mobile, social, in-store and call center. Powering Commerce Anywhere. Power digital commerce everywhere: web, mobile, social, in-store and call center. Highlights Unified consumer experience powered by the leading enterprise cloud commerce platform Revenue-driving features

More information

2019 Retail C-Suite Viewpoint Survey

2019 Retail C-Suite Viewpoint Survey SURVEY INSIGHTS 2019 Retail C-Suite Viewpoint Survey Executive summary highlights from a global survey of 200+ C-suite leaders on key digital transformation imperatives. SPONSORED BY 1 Global Research

More information

An Effective Convergence of Analytics and Geography

An Effective Convergence of Analytics and Geography An Effective Convergence of Analytics and Geography Gain Competitive Advantage Using Smarter Analytics Tony Boobier BEng CEng FICE FCILA FCIM MICPS Insurance Leader IBM Business Analytics EMEA Agenda 1

More information

Be a Hero in Boom Times Not Just in Bust Times

Be a Hero in Boom Times Not Just in Bust Times Be a Hero in Boom Times Not Just in Bust Times BE A HERO IN BOOM TIMES NOT JUST IN BUST TIMES Patrick Connaughton Research Director, The Hackett Group The Hackett Group The Evolving Business Environment

More information

Opportunities & Challenges

Opportunities & Challenges 1 Opportunities & Challenges 1Challenges Arvind Sahay Regional Director, Vinculum MEA 11 th Global Supply Chain and Logistics Summit www.sclgsummit.org Retail & ecommerce Sales Worldwide What are Customers

More information

CHAPTER TWO STRATEGIC E-MARKETING AND PERFORMANCE METRICS

CHAPTER TWO STRATEGIC E-MARKETING AND PERFORMANCE METRICS CHAPTER TWO STRATEGIC E-MARKETING AND PERFORMANCE METRICS Multiple Choice 1. Which of the following is a goal oriented focus of strategic planning? a. growth b. competitive position c. geographic scope

More information

Here, There and Everywhere Nicholas Mercurio

Here, There and Everywhere Nicholas Mercurio Here, There and Everywhere The importance of mystery shopping in an omni-channel retail world Here, There and Everywhere THE CHALLENGE The concept of omni-channel retailing is changing the way brands

More information

IT Executive Programs

IT Executive Programs IT Executive Programs Why IDC? 50 years of providing global, regional and local IT advisory services to businesses and governments on technology and line-of-business related issues, in 110 countries. 1,100

More information

Unleash the power of Personalized Marketing

Unleash the power of Personalized Marketing Unleash the power of Personalized Marketing Klemen Dragar, CEE Sales Leader Klemen Koselj, CEE Customer Solution Professional 1 Vision is the art of seeing what is invisible to others. Jonathan Swift 2

More information

Automotive Parts Supplier Launches IoT Initiative in SixWeek Sprints Powered by PTC. IoT Manufacturing Solutions. The Customer CASE STUDY

Automotive Parts Supplier Launches IoT Initiative in SixWeek Sprints Powered by PTC. IoT Manufacturing Solutions. The Customer CASE STUDY CASE STUDY Automotive Parts Supplier Launches IoT Initiative in SixWeek Sprints Powered by PTC IoT Manufacturing Solutions The Customer HIROTEC AMERICA is part of the HIROTEC Group Companies, a $1.6 billion

More information

Digital Commerce Primer for 2016

Digital Commerce Primer for 2016 Gartner for Marketers Digital Commerce Primer for 2016 Jake Sorofman Research Vice President Jennifer Polk Research Director Newbold-Knipp Research Director G00293088 Digital Commerce Primer for 2016 Published:

More information

ENTERPRISE PERFORMANCE MANAGEMENT

ENTERPRISE PERFORMANCE MANAGEMENT ENTERPRISE PERFORMANCE MANAGEMENT An eye on Performance A KPMG and ACCA Thought Leadership Report Think Ahead 1 TABLE OF CONTENTS ENTERPRISE PERFORMANCE MANAGEMENT.A LITTLE CONTEXT 2 INTRODUCING EPM ABOUT

More information

Delivering Real Value Through Strategic Sourcing

Delivering Real Value Through Strategic Sourcing Delivering Real Value Through Strategic Sourcing ENSURING SOURCING SAVINGS HIT THE BOTTOM LINE A well-designed supply chain coupled with strategic sourcing can produce huge savings for organizations, but

More information

Outthink Performance in Inbound Marketing

Outthink Performance in Inbound Marketing Outthink Performance in Inbound Marketing A new era in technology. A new era in marketing. May 2018 Marios Kapiris, IBM 1 Today, organizations are realizing the need to rethink marketing strategies and

More information

Our History in Industry Research

Our History in Industry Research Who We Are Cadent Consulting Group, established by the founders and senior leadership team from Cannondale Associates and Kantar Retail, is a marketing and sales management consulting firm serving the

More information

THE SIGNAL FOR SUCCESS

THE SIGNAL FOR SUCCESS THE SIGNAL FOR SUCCESS SUCCESS IN TODAY S WORLD BEGINS AND ENDS WITH THE ABILITY TO CONNECT. THE DEMAND FOR AND THE COMPLEXITY OF WIRELESS SYSTEMS GROW DAILY. Sophisticated, available, robust and flexible

More information

CEPSM.ca STRATEGY BEFORE TACTICS. Version 1.0

CEPSM.ca STRATEGY BEFORE TACTICS. Version 1.0 CEPSM.ca STRATEGY BEFORE TACTICS HOW TO CREATE AND SUSTAIN A MARKETING CULTURE IN A PUBLIC SECTOR OR NON - PROFIT ORGANIZATION Version 1.0 Prepared by: Jim Mintz & Bernie Colterman; Managing Partners,

More information

Whitepaper Executing a Loyalty Program Checkup is not just about updating the Program Design A Plea for Considering the Internal Hygiene Factors of a

Whitepaper Executing a Loyalty Program Checkup is not just about updating the Program Design A Plea for Considering the Internal Hygiene Factors of a Whitepaper Executing a Loyalty Program Checkup is not just about updating the Program Design A Plea for Considering the Internal Hygiene Factors of a Loyalty Program. get-focused.com May 2018 Introduction

More information

I n d u s t r i a l IoT Platforms Pave t h e W a y f o r t h e S m a r t F a c t o ry

I n d u s t r i a l IoT Platforms Pave t h e W a y f o r t h e S m a r t F a c t o ry I D C T E C H N O L O G Y S P O T L I G H T I n d u s t r i a l IoT Platforms Pave t h e W a y f o r t h e S m a r t F a c t o ry Adapted from Perspective: IoT Accelerates in Manufacturing, by Heather

More information

Leading the Customer Experience in the Consumer Products and Retail Sector. Findings from 600 consumer products and retail marketing leaders worldwide

Leading the Customer Experience in the Consumer Products and Retail Sector. Findings from 600 consumer products and retail marketing leaders worldwide Leading the Customer Experience in the Consumer Products and Retail Sector Findings from 600 consumer products and retail marketing leaders worldwide A Note from Salesforce Industries Empowered by technology,

More information