BACKING UP AMBITIONS. Acronis. Partner Program YOUR. And we think you deserve it all.

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1 Acronis Partner Program BACKING UP YOUR AMBITIONS You cherish incentives. You crave opportunity. You value high-quality support. And we think you deserve it all. The Acronis Partner Program is an exciting new opportunity designed to radically enhance your selling experience and reward your hard work with competitive benefits! The possibilities are endless: boost your offering; earn more money; enjoy exclusive privileges; and benefit from our free and unlimited expert support every step of the way. The Acronis Partner Program sets the standard for partners experience. To find out how you can benefit, open up this brochure and have a look

2 A word from the President Dear current and future Partners, We re thrilled to tell you about this new opportunity a real testimony to our strong ambition to fuel your success and help you boost your revenue! At Acronis, we ve been long recognized as a creator of great backup, disaster recovery and data protection solutions. And we re happy to bring that same level of innovation and leadership to our partner relations. Our goal is to offer you positive and exciting opportunities, to surpass your expectations, to arm you with the highest-quality business support, to enhance your experience at every stage of the sales process. The truth is, being partner-friendly has always been in our nature. Our size and personal approach put us in a unique position that s well suited to SMBs and cost-conscious businesses. This new program simply solidifies our commitment while allowing you to reap the benefits of our shared success. A multi-tier, progression-based program, our new approach offers great financial benefits and arms you with a vast array of free and unlimited support tools, from special pricing and technical training to marketing collateral and demand generation. There are four levels in all: the higher you rise, the more you get! But whatever level you reach, we make sure you re always perfectly positioned to offer your clients the most reliable, user-friendly and cost-effective solutions on the market, based on proven award-winning technology and from a company that s solely dedicated to disaster recovery and data protection. We hope to see you on board and look forward to continued success with you! Laurent Dedenis President Worldwide Sales and Marketing

3 Top five reasons To sell with Acronis Disaster recovery and data protection is our core focus Unlike many software companies who develop diverse ranges of business solutions, backup, recovery and data protection is our only business. If we don t do it well, we don t survive. So you can rest assured that every bit of our investment and effort is dedicated to creating the most intuitive and reliable solutions for your customers. We understand SMBs our offering is built around them Although companies of all sizes benefit from Acronis solutions to protect their data, our greatest endeavor has been to create flexible, affordable and simple solutions for today s SMBs to streamline their transition from physical to virtual and cloud-based environments (as well as migrations in between). Our unique SMB-friendly approach stands out in the way we do business and the way we design our solutions Incremental sales are simple thanks to our unified platform Because all of our backup, data protection and disaster recovery solutions are developed around our core technology as part of a unified platform, they re all fully scalable and fit well together. It makes up-selling very simple. You can help your customers protect their infrastructure and make seamless transitions from physical to virtual and cloud-based environments with one single solution. Our proven, award-winning technology makes a difference Since 2002, Acronis has been recognized around the world for its leadership in technological innovation. Our disk-imaging and baremetal restore technologies are patented. And our solutions have won many prestigious international awards including SearchStorage.com, Storage Magazine and Windows IT Pro. As a committed partner, we re determined to back up your ambitions With Acronis, you ll always get fast and easy access to everything you need to drive sales, whether it be training, sales and technical support or easy-to-download marketing tools. We also reward your hard work with special incentives, attractive pricing and exclusive bonuses as you progress.

4 From physical to virtual worlds, we ll help you be the Corporate data is a company s most precious asset. And your clients look to you to help them choose the most tailored solutions to protect it. Thanks to the Acronis Partner Program, satisfying customer needs is not only simpler it s also more profitable than ever before. What s more, over the next few years, as your customers look to you to guide them through a seamless transition to virtualization, Acronis will be by your side to help make their move smooth and painless. Our solution, Acronis Backup & Recovery Virtual Edition, arms you with the ultimate solution for backup virtualization. In addition to all of the outstanding performance features, Acronis offers fully hybrid disaster recovery and data protection solutions for physical, virtual and cloud environments, allowing your customers to make the best of each phase when they expand! hero!

5 A rich range of resources available Build Competencies Acronis is a company that puts its channel partners first. By offering affordable, easy to use data protection and disaster-recovery solutions across physical, virtual and cloudbased environments, married with a comprehensive and competitive channel program, Acronis is well-positioned to make key inroads in the global market and to make its channel partners successful with it. Carla Arend, Program Manager European Storage Software, IDC Retain & Upsell Your Membership Boost Sales Begin your experience by visiting our Partner Portal at This intuitive one-stop gateway gives you simple and direct access to a wealth of valuable resources, from newsletters and product information to sales tools, training sessions and much more. Deploy & Support Promote

6 Get on board and climb to the top! When you register as an Acronis Authorized Partner, the advantages kick in instantly. Even as an entry-level partner, you get to benefit from special pricing, Not-for-Resale software, sales and marketing tools and much more! What you get Competitive Authorized-level profit margins Technical support: Knowledge Base access, plus free and chat support Not-for-Resale (NFR) software pack 50% off MSRP* on up to 10 licenses of Acronis Backup & Recovery for internal use Special volume discounts for your customers (Acronis License Program) Real-time access to updated marketing and product information on the Partner Portal Online Marketing Center access: self-service to logos, collaterals and visuals *MSRP : Manufacturer s Suggested Retail Price Make the jump to Silver level and things get more interesting! You re eligible for everything from recommended discounts and special training prices to Opportunity Registration bonuses, as well as telephone technical support during regular business hours. What you get Attractive Silver-level profit margins Opportunity registration: Up to 15% extra margin Free Technical-support hotline: 5 days a week during regular business hours 1 NFR software pack including MS Exchange and MS SQL application solutions as well as Acronis deployment solutions 50% off MSRP* on up to 50 licenses of Acronis Backup & Recovery for internal use Acronis Academy discount: 10% off training course prices Special volume discounts for your customers (Acronis License Program) Acronis Web Partner Locator referencing: 3rd-tier ranking Real-time access to updated marketing and product information on the Partner Portal Online Marketing Center access: self-service to logo, collateral and visuals

7 What s expected from you? Activate your account in the Acronis Partner Portal Sales and technical certifications Revenue objectives and pipeline reviews from Silver level and upwards Marketing activities from Silver level and upwards Joint business plan for Gold and Platinum levels Ready to move up? Every year, we ll review your performance and should your status change, we ll re-qualify you accordingly. Stepping up to Gold level requires a closer, more formalized partnership based on higher-end certification and a quarterly reviewed business plan. Once you reach this level, you may get back-end rebates, marketing funds, lead generations and convenient round-the-clock telephone technical support. This is the ultimate partnership level. Getting here means you re intensely involved in Acronis success. In addition to all the other outstanding benefits and the best Acronis buying conditions, you can count on more intimate interaction with our teams as well as executive briefings with Acronis management at partner summits. What you get Outstanding Gold-level profit margins Opportunity registration:up to 15% extra margin Back-end rebates based on agreed business plan Free Technical-support hotline: 24 hours, 7 days a week (English after business hours) Access to Acronis Pre-Sales Engineer for identified projects 2 complete NFR software packs of all Acronis products 50% off MSRP on up to 85 licenses of Acronis Backup & Recovery for internal use Acronis Academy discount: 20% off training course prices Special volume discounts for your customers (Acronis License Program) Marketing Development Funds (MDF) based on business plan Joint demand-generation campaigns Access to the Acronis Regional Marketing team Real-time access to updated marketing and product information on the Partner Portal Acronis Web Partner Locator referencing: 2nd-tier rankingportal What you get Superior Platinum-level profit margins Opportunity registration: Up to 15% extra margin Back-end rebates based on agreed business plan Free Technical-support hotline: 24 hours, 7 days a week (English after business hours) Access to Acronis Pre-Sales Engineer 4 complete NFR software packs of all Acronis products 50% off MSRP on up to 140 licenses of Acronis Backup & Recovery for internal use Acronis Academy discount: 30% off training course prices Special volume discounts for your customers (Acronis License Program) Marketing development funds (MDF) based on business plan Access to the Acronis Regional Marketing team Demand-generation campaigns Invitation to the annual Acronis Partner Summit Real-time access to updated marketing and product information Partner Locator referencing: 1st-tier ranking

8 Supporting your progress Take an up-close look at some of the resources we provide Attractive Margins The way it works is simple: you can constantly boost your margins by either increasing your sales or by reaching higher thresholds within the program. Acronis License Program Boost customer retention by offering them attractive discounts for largevolume orders, yet based on public recommended minimum pricing to ensure your margins. Opportunity Registration Program Introduce brand new customers to Acronis solutions and we ll reward you by increasing your margins to as much as 15% of the MSRP. Competitive Replacement Program If you have customers using our competitors software, we ll help you encourage them to switch by offering them a special discount of up to 33% off MSRP.

9 Maintenance Renewal Program Exceptional Partner Support World-Class Training and Certification Not-for-Resale and Internal-Use Software Based on a flexible annual fee, we support you with regular software updates and upgrades, offering you a recurrent source of revenue. Enjoy free and unlimited support via , chat or at our online Knowledge Base. Depending on your level, you can benefit from 24/7 phone Build and reinforce your sales and technical competencies in disaster recovery, data protection and virtualization at the Acronis Academy, There is no better way to demonstrate the simplicity and ingenuity of Acronis solutions than offering your customers a free test drive! support as well. either through online classes or at one of our on-site sessions. Acronis Partner Kit and Partner Portal To help you get started and move Partner Locator Referencing Each month, thousands of value- Out-of-the-Box Marketing Campaigns and Joint Events ahead easily, we provide you with an interactive DVD that contains a variety of helpful collateral, from sales and marketing tools to trial software. seeking prospects come straight to our Web site looking for reliable resellers in their region. We ll help them find you! Benefit from non-stop lead-generation campaign tools that you can co-brand and personalize with your own company logo, Web site or contact information.

10 Meet the Acronis family Whatever your customers needs, you can offer them a solution that fits! Virtual Machines Files Microsoft Exchange Disks Microsoft SQL Server Acronis Backup & Recovery 11 Unified Platform Single-pass Backup Centralised Management Catalog, Search Monitoring, Reporting Automated Retention, Staging, Multi-Destination Deduplication Tape SCSI Drives, Autoloaders, Libraries Cloud Secure Level-3 Datacenter Disk Storage CIFS, NFS, FTP, SFTP, iscsi, ASN Disaster Recovery Data Protection Migration Windows, Linux, VMware vsphere, Microsoft Hyper-V, Citrix XenServer, Red Hat Enterprise Virtualisation, Parallels Server 4 Bare Metal

11 Backup and Recovery for Small Offices Backup and Recovery for Medium and Large Businesses Backup and Recovery in Virtual Environments Backup and Recovery to the Cloud Recovery for Microsoft Exchange Recovery for Microsoft SQL Server Server and Workstation system deployment Server and Workstation Disk Management

12 Visit us online at to register and start benefiting today! There s an Acronis representative in your area who would love to speak with you. Call us at Acronis is a leading provider of easy-to-use disaster recovery and data protection solutions for physical, virtual and cloud environments. Its patented disk imaging technology enables corporations, SMBs and consumers to protect their digital assets. With Acronis disaster recovery, deployment and migration software, users protect their digital information, maintain business continuity and reduce downtime. Acronis software is sold in more than 90 countries and available in 14 languages. For additional information, please visit Follow Acronis on Twitter: Copyright Acronis, Inc. All rights reserved. Acronis, Acronis Backup & Recovery, Acronis Advantage and the Acronis logo are trademarks of Acronis, Inc. Windows is a registered trademark of Microsoft Corporation. Other mentioned names may be trademarks or registered trademarks of their respective owners and should be regarded as such. Technical changes and differences from the illustrations are reserved; errors are excepted Photos credits: 2011 Thinkstock.